# Shopify vs Squarespace Comparison


| | Shopify | Squarespace | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 5,142 | 1,137 | 
| **Largest Market Segment** | Small-Business (79.9% of reviews) | Small-Business (85.3% of reviews) | 
| **Entry Level Price** | $29/ per month | $18 per month billed annually | 

---
## Top Pros & Cons

### Shopify

Pros:
- Ease of Use (272 reviews)
- Easy Integration (101 reviews)

Cons:
- Expensive (152 reviews)
- Limited Customization (95 reviews)

### Squarespace

Pros:
- Ease of Use (24 reviews)
- Templates (12 reviews)

Cons:
- Limited Customization (8 reviews)
- Expensive (7 reviews)

---
## Ratings Comparison
| Rating | Shopify | Squarespace | 
|---|---|---|
  | **Meets Requirements** | 8.8 (4314 reviews) | 8.7 (988 reviews) | 
  | **Ease of Use** | 8.9 (4343 reviews) | 8.8 (990 reviews) | 
  | **Ease of Setup** | 8.8 (2630 reviews) | 8.8 (488 reviews) | 
  | **Ease of Admin** | 8.9 (2328 reviews) | 8.8 (451 reviews) | 
  | **Quality of Support** | 8.4 (4049 reviews) | 8.5 (828 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (2286 reviews) | 8.7 (422 reviews) | 
  | **Product Direction (% positive)** | 8.8 (4183 reviews) | 8.3 (970 reviews) | 

---
## Pricing

### Shopify

#### Entry-Level Pricing

Plan:  Basic

Price: $29 / per month


[Browse all 3 editions](https://www.g2.com/products/shopify/pricing)

#### Free Trial

No

### Squarespace

#### Entry-Level Pricing

Plan: Business

Price: $18 per month billed annually

Description: Unlimited Pages, Galleries, and Blogs, with Unlimited Storage, Bandwidth, and Contributors

Key Features:
- Fully Integrated E-Commerce
- Sell up to 20 Products
- Developer Platform

[Browse all 3 editions](https://www.g2.com/products/squarespace/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### E-Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Shopify** | 8.4/10 | 3944 |
| **Squarespace** | N/A | N/A |

#### Headless Commerce

| Feature | Shopify | Squarespace | 
|---|---|---|
| **Decoupling** | 8.2 (455 reviews) | Not enough data | 
| **REST APIs** | 8.4 (471 reviews) | Not enough data | 
| **Data Orchestration** | 8.3 (490 reviews) | Not enough data | 
| **Customization** | 8.3 (583 reviews) | Not enough data | 
| **Extensibility** | 8.5 (534 reviews) | Not enough data | 

#### Generative AI

| Feature | Shopify | Squarespace | 
|---|---|---|
| **AI Text Generation** | 8.0 (236 reviews) | Not enough data | 
| **AI Text Summarization** | 7.9 (228 reviews) | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Platforms

| Feature | Shopify | Squarespace | 
|---|---|---|
| **Autonomous Task Execution** | 7.8 (82 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (82 reviews) | Not enough data | 
| **Adaptive Learning** | 7.9 (77 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.9 (80 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (77 reviews) | Not enough data | 
| **Decision Making** | 7.9 (78 reviews) | Not enough data | 
| **Accounting Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Shopify | Squarespace | 
|---|---|---|
| **Inventory Control** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Reordering** | Not enough data | Not enough data | 
| **Bulk Ordering** | Not enough data | Not enough data | 
| **Multi-Currency** | Not enough data | Not enough data | 
| **Customer Accounts** | Not enough data | Not enough data | 
| **Multi-Location** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Shopping Cart** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Order Tracking** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Loyalty Program** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Inventory Tracking** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Kitting** | Not enough data | Not enough data | 
| **Customer Touchpoints** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Web/Mobile App Development** | Not enough data | Not enough data | 
| **Product Catalog** | Not enough data | Not enough data | 
| **Inventory Optimization** | Not enough data | Not enough data | 
| **De-Coupled Front & Back Ends** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Barcode/Ticket Scanning** | Not enough data | Not enough data | 
| **Product Configurator** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Inventory Auditing** | Not enough data | Not enough data | 
| **Quotes/Estimates** | Not enough data | Not enough data | 
| **Customer History** | Not enough data | Not enough data | 
| **Invoice Creation** | Not enough data | Not enough data | 
| **For Small Businesses** | Not enough data | Not enough data | 
| **Abandoned Cart Saver** | Not enough data | Not enough data | 
| **Sales Trend Analysis** | Not enough data | Not enough data | 

#### Merchandising/Marketing

| Feature | Shopify | Squarespace | 
|---|---|---|
| **Storefront Design Tools** | 8.6 (3506 reviews) | Not enough data | 
| **Product Visualization** | 8.6 (3498 reviews) | Not enough data | 
| **Recommendations / Personalization** | 8.3 (3418 reviews) | Not enough data | 
| **Promotions and Discounts** | 8.3 (3382 reviews) | Not enough data | 
| **Shopping Cart Abandonment** | 8.4 (3202 reviews) | Not enough data | 
| **Product Reviews** | 8.4 (3140 reviews) | Not enough data | 
| **SEO** | 8.2 (3118 reviews) | Not enough data | 

#### Product Catalog

| Feature | Shopify | Squarespace | 
|---|---|---|
| **Content Management** | 8.6 (3416 reviews) | Not enough data | 
| **Product Configuration** | 8.5 (3329 reviews) | Not enough data | 
| **Product Search and Filtering** | 8.5 (3377 reviews) | Not enough data | 
| **Intangible Products** | 8.4 (2743 reviews) | Not enough data | 
| **Discount Management** | Not enough data | Not enough data | 

#### Order Process

| Feature | Shopify | Squarespace | 
|---|---|---|
| **Checkout Process** | 8.8 (3490 reviews) | Not enough data | 
| **Shipping Options** | 8.6 (3397 reviews) | Not enough data | 
| **Tax Display and Processing** | 8.6 (3330 reviews) | Not enough data | 
| **Payment Processing** | 8.9 (3472 reviews) | Not enough data | 
| **Order Management** | 8.8 (3444 reviews) | Not enough data | 
| **Returns / Refunds** | 8.5 (3129 reviews) | Not enough data | 
| **Retail Inventory Management** | 8.6 (3228 reviews) | Not enough data | 
| **Multi-Channel Fulfillment** | 8.5 (2806 reviews) | Not enough data | 
| **Returns Management** | Not enough data | Not enough data | 
| **Order Processing** | Not enough data | Not enough data | 
| **Order Fulfillment** | Not enough data | Not enough data | 
| **Purchase Order Management** | Not enough data | Not enough data | 
| **Backorder Management** | Not enough data | Not enough data | 
| **Special Order Management** | Not enough data | Not enough data | 
| **Payment Options** | Not enough data | Not enough data | 
| **Sales Order Management** | Not enough data | Not enough data | 
| **Purchase Order Management** | Not enough data | Not enough data | 
| **Credit Card Processing** | Not enough data | Not enough data | 

#### Multi-Channel Support

| Feature | Shopify | Squarespace | 
|---|---|---|
| **Omnichannel** | 8.5 (3006 reviews) | Not enough data | 
| **Mobile** | 8.8 (3229 reviews) | Not enough data | 
| **Social Commerce** | 8.7 (3027 reviews) | Not enough data | 
| **Customer Service** | 8.5 (3157 reviews) | Not enough data | 
| **Store Locator** | 8.3 (2446 reviews) | Not enough data | 
| **3rd-Party Store Integration** | 8.4 (2507 reviews) | Not enough data | 
| **B2B** | 8.2 (2327 reviews) | Not enough data | 
| **Multi-Store** | Not enough data | Not enough data | 
| **Point of Sale (POS) Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Mobile Commerce** | Not enough data | Not enough data | 

#### Platform

| Feature | Shopify | Squarespace | 
|---|---|---|
| **APIs** | 8.3 (2531 reviews) | Not enough data | 
| **Customization** | 8.4 (3271 reviews) | Not enough data | 
| **Integrations to Add-on Tools** | 8.6 (3144 reviews) | Not enough data | 
| **User Management** | 8.7 (3178 reviews) | Not enough data | 
| **Reporting / Analytics** | 8.5 (3243 reviews) | Not enough data | 
| **Security** | 8.9 (3198 reviews) | Not enough data | 
| **Multi-Channel Management** | 8.4 (2492 reviews) | Not enough data | 
| **Admin Access Rights** | 8.8 (3102 reviews) | Not enough data | 
| **Test-to-Product Migration** | 8.4 (2578 reviews) | Not enough data | 
| **Internationalization** | 8.5 (2558 reviews) | Not enough data | 
| **Cross Browser Support** | 8.7 (2906 reviews) | Not enough data | 
| **Performance and Reliability** | 8.9 (3242 reviews) | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Shipping Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Catalog Management** | Not enough data | Not enough data | 
| **Website Management** | Not enough data | Not enough data | 
| **Promotions Management** | Not enough data | Not enough data | 
| **Reviews Management** | Not enough data | Not enough data | 
| **eCommerce Management** | Not enough data | Not enough data | 
| **Price/Margin Management** | Not enough data | Not enough data | 
| **Application Management** | Not enough data | Not enough data | 
| **Product Data Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Invoice Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Warehouse Management** | Not enough data | Not enough data | 
| **Sales Tax Management** | Not enough data | Not enough data | 
| **Customer Management** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 

### Merchant of Record

| Product | Score | Reviews |
|---|---|---|
| **Shopify** | 8.4/10 | 31 |
| **Squarespace** | N/A | N/A |

#### Payment processing - Merchant of Record

| Feature | Shopify | Squarespace | 
|---|---|---|
| **Automation** | 8.6 (29 reviews) | Not enough data | 
| **Cross Border
** | 8.5 (28 reviews) | Not enough data | 
| **Payment Options** | 8.5 (28 reviews) | Not enough data | 
| **Multi-Currency** | 8.1 (28 reviews) | Not enough data | 
| **Reconciliation** | 8.3 (27 reviews) | Not enough data | 
| **Chargeback** | 7.9 (28 reviews) | Not enough data | 

#### Tax management - Merchant of Record

| Feature | Shopify | Squarespace | 
|---|---|---|
| **Automated tax calculation** | 8.4 (26 reviews) | Not enough data | 
| **Standard compliance** | 8.4 (26 reviews) | Not enough data | 
| **Tax reporting** | 8.2 (26 reviews) | Not enough data | 

#### Security and Compliance - Merchant of Record

| Feature | Shopify | Squarespace | 
|---|---|---|
| **AML-KYC** | 8.3 (26 reviews) | Not enough data | 
| **Secure SLC** | 8.5 (26 reviews) | Not enough data | 
| **PCI-DSS** | 8.7 (26 reviews) | Not enough data | 
| **Encryption and tokenization** | 8.5 (26 reviews) | Not enough data | 

#### Administration - Merchant of Record

| Feature | Shopify | Squarespace | 
|---|---|---|
| **E-commerce Integration** | 8.3 (29 reviews) | Not enough data | 
| **Reporting & Analytics** | 8.4 (27 reviews) | Not enough data | 
| **Customer support** | 8.4 (27 reviews) | Not enough data | 

### Website Builder

| Product | Score | Reviews |
|---|---|---|
| **Shopify** | N/A | N/A |
| **Squarespace** | 8.3/10 | 704 |

#### Customizations

| Feature | Shopify | Squarespace | 
|---|---|---|
| **Templates** | Not enough data | 8.7 (680 reviews) | 
| **Drag and Drop** | Not enough data | 8.7 (665 reviews) | 
| **HTML Input** | Not enough data | Feature Not Available | 
| **Domain Name** | Not enough data | 9.1 (612 reviews) | 
| **Custom Domains** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 

#### Growth

| Feature | Shopify | Squarespace | 
|---|---|---|
| **SEO** | Not enough data | 7.7 (526 reviews) | 
| **Site Analytics** | Not enough data | 8.0 (575 reviews) | 
| **Marketing Tools** | Not enough data | 7.8 (492 reviews) | 
| **E-Commerce** | Not enough data | 8.1 (390 reviews) | 
| **Hosting** | Not enough data | 8.7 (543 reviews) | 
| **Online Booking Tools** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 

#### Content

| Feature | Shopify | Squarespace | 
|---|---|---|
| **Email Integrations** | Not enough data | 8.3 (464 reviews) | 
| **Content Management** | Not enough data | 8.6 (593 reviews) | 
| **Permissions** | Not enough data | 8.7 (502 reviews) | 
| **WordPress Tool** | Not enough data | 7.2 (96 reviews) | 
| **Design Management** | Not enough data | Not enough data | 
| **Website Management** | Not enough data | Not enough data | 
| **eCommerce Management** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Website Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Support

| Feature | Shopify | Squarespace | 
|---|---|---|
| **Customer Support** | Not enough data | 8.4 (129 reviews) | 

#### Additional Functionality

| Feature | Shopify | Squarespace | 
|---|---|---|
| **Shopping Cart** | Not enough data | Not enough data | 
| **Online Store Builder** | Not enough data | Not enough data | 
| **Real Time Editing** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Landing Pages/Web Forms** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Survey Builder** | Not enough data | Not enough data | 
| **Auto Update** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Media Library** | Not enough data | Not enough data | 
| **WYSIWYG Editor** | Not enough data | Not enough data | 

---
## Categories

**Unique to Shopify (2):** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms), [Merchant of Record Software](https://www.g2.com/categories/merchant-of-record)

**Unique to Squarespace (1):** [Website Builder Software](https://www.g2.com/categories/website-builder)


---
## Reviewer Demographics

### By Company Size

| Segment | Shopify | Squarespace | 
|---|---|---|
| **Small-Business** | 79.9% | 85.3% | 
| **Mid-Market** | 15.3% | 9.7% | 
| **Enterprise** | 4.8% | 5.0% | 

### By Industry

#### Shopify

- **Retail:** 26.0%
- **Apparel & Fashion:** 9.0%
- **Marketing and Advertising:** 7.4%
- **Consumer Goods:** 5.4%
- **Information Technology and Services:** 3.7%
- **Internet:** 3.2%
- **Computer Software:** 2.6%
- **Health, Wellness and Fitness:** 2.6%
- **Food & Beverages:** 2.2%
- **Design:** 1.9%
- **Other:** 36.0%

#### Squarespace

- **Marketing and Advertising:** 15.1%
- **Non-Profit Organization Management:** 5.7%
- **Design:** 5.1%
- **Photography:** 4.7%
- **Writing and Editing:** 3.1%
- **Health, Wellness and Fitness:** 3.1%
- **Higher Education:** 3.1%
- **Computer Software:** 3.1%
- **Religious Institutions:** 2.8%
- **Graphic Design:** 2.7%
- **Other:** 51.5%

---
## Alternatives

### Alternatives to Shopify

- [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — 3.9/5 stars (197 reviews)
- [FastSpring](https://www.g2.com/products/fastspring/reviews) — 4.5/5 stars (187 reviews)
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — 4.4/5 stars (59 reviews)
- [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews) — 4.1/5 stars (4938 reviews)
- [Wix](https://www.g2.com/products/wix/reviews) — 4.2/5 stars (1888 reviews)
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1282 reviews)
- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (621 reviews)
- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (594 reviews)
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (582 reviews)
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)

### Alternatives to Squarespace

- [Google Workspace](https://www.g2.com/products/google-workspace/reviews) — 4.6/5 stars (48203 reviews)
- [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) — 4.4/5 stars (2717 reviews)
- [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) — 4.5/5 stars (2012 reviews)
- [Wix](https://www.g2.com/products/wix/reviews) — 4.2/5 stars (1888 reviews)
- [Webflow](https://www.g2.com/products/webflow/reviews) — 4.4/5 stars (995 reviews)
- [Hostinger](https://www.g2.com/products/hostinger/reviews) — 4.4/5 stars (832 reviews)
- [Duda](https://www.g2.com/products/duda/reviews) — 4.6/5 stars (789 reviews)
- [Square Online (formerly Weebly)](https://www.g2.com/products/square-online-formerly-weebly/reviews) — 4.2/5 stars (482 reviews)
- [Elementor](https://www.g2.com/products/elementor/reviews) — 4.4/5 stars (421 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7450 reviews)

---
## Top Discussions

### Shopify

- Title: [What is Shopify used for?](https://www.g2.com/discussions/what-is-shopify-used-for) — 5 comments, 5 upvotes
  > **Top comment:** "CMS to manage store content, build custom landing pages, and run marketing campaigns."
- Title: [What are the features of Shopify?](https://www.g2.com/discussions/what-are-the-features-of-shopify) — 5 comments, 1 upvote
  > **Top comment:** "Shuffle-style music"
- Title: [How are entrepreneurs leveraging Shopify to build and grow their online retail businesses?](https://www.g2.com/discussions/how-are-entrepreneurs-leveraging-shopify-to-build-and-grow-their-online-retail-businesses) — 3 comments, 4 upvotes
  > **Top comment:** "Shopify is the backbone of any business selling products online. It has also been expanding native features, requiring less and less widgets/apps, as well as..."
- Title: [What does the basic Shopify plan include?](https://www.g2.com/discussions/what-does-the-basic-shopify-plan-include) — 3 comments
  > **Top comment:** "According to me, In Shopify basic plan you can customize your store and for that you get layouts. You can create blogs to rank for Seo. Even you can use ..."
- Title: [What software does Shopify use?](https://www.g2.com/discussions/what-software-does-shopify-use) — 3 comments
  > **Top comment:** "Shopify is the software. It is accessed via the web. "

### Squarespace

- Title: [How do I remove powered by squarespace?](https://www.g2.com/discussions/10292-how-do-i-remove-powered-by-squarespace) — 3 comments
  > **Top comment:** "If it’s in a Text Box in the footer, you can click Edit, hover over the Text Box and delete it by dragging it into the trash can or simply deleting the..."
- Title: [Why you shouldn't use Squarespace?](https://www.g2.com/discussions/why-you-shouldn-t-use-squarespace) — 2 comments
  > **Top comment:** "There's isn't much option for seo"
- Title: [What are premium features on squarespace?](https://www.g2.com/discussions/what-are-premium-features-on-squarespace) — 1 comment
  > **Top comment:** "I've been super impressed by squarespace mailing lists. I switched from mailchimp and it's way cheaper and the layouts feel easier to use. Also, we've..."
- Title: [What is squarespace good for?](https://www.g2.com/discussions/what-is-squarespace-good-for) — 1 comment
  > **Top comment:** "Website for company, managing intakes, email list "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/shopify-vs-squarespace)