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Compare Shopify Plus and Wix 
Featured Products
At a Glance
Market Segments
Small-Business (69.2% of reviews)
Small-Business (79.8% of reviews)
Entry-Level Pricing
No pricing available
Free
Shopify Plus
Star Rating
(812)4.4 out of 5
Market Segments
Small-Business (69.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Shopify PlusWix
Star Rating
(1,817)4.2 out of 5
Market Segments
Small-Business (79.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Shopify Plus excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Wix. Users appreciate its scalability and reliability, especially for high-growth brands, making it a preferred choice for businesses looking to expand.
- Users say that Wix is particularly friendly for beginners, allowing them to create professional websites without any coding experience. Many find the platform's intuitive design and customization options to be a major advantage, making it easy to build and deploy responsive sites.
- Reviewers mention that Shopify Plus offers advanced features such as automation tools and multi-store capabilities, which are essential for businesses with complex needs. This level of functionality is often highlighted as a key differentiator for larger enterprises.
- According to verified reviews, Wix users appreciate the platform's ease of use and straightforward menus, which contribute to a smooth user experience. Many users feel supported by the helpful team and frequent updates that enhance the platform over time.
- G2 reviewers highlight that while both platforms have strong support, Shopify Plus tends to receive higher marks for quality of support. Users note that the assistance provided is more tailored to the needs of larger businesses, which can be crucial for maintaining operations.
- Users report that Wix shines in content management and SEO capabilities, making it a solid choice for small businesses focused on building their online presence. However, Shopify Plus is often preferred for its robust e-commerce features that cater to more complex selling environments.
Pricing
Entry-Level Pricing
Shopify Plus
No pricing availableWix
Free
Free
Get started
- Intuitive drag and drop editor
- AI creation tools
- Wix subdomain only
Free Trial
Shopify Plus
No trial information availableWix
No trial information availableRatings
Meets Requirements
8.6
636
8.6
1,540
Ease of Use
9.0
639
8.9
1,549
Ease of Setup
8.6
457
8.9
641
Ease of Admin
8.8
400
8.7
584
Quality of Support
8.4
621
8.0
1,267
Has the product been a good partner in doing business?
8.5
396
8.4
539
Product Direction (% positive)
8.9
614
8.2
1,508
Features by Category
Page Customization
Not enough data
9.2
94
Not enough data
8.9
95
Not enough data
8.6
89
Not enough data
8.8
91
Page Optimization
Not enough data
Feature Not Available
Not enough data
8.8
93
Not enough data
8.9
88
Not enough data
8.7
89
Integrations
Not enough data
8.8
82
Not enough data
9.0
83
Not enough data
9.2
91
Generative AI
Not enough data
8.5
27
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Notifications
Not enough data
9.6
8
Not enough data
9.6
8
Not enough data
9.6
8
Settings
Not enough data
9.3
7
Not enough data
9.2
8
Not enough data
9.0
8
Personalization
Not enough data
9.0
8
Not enough data
9.3
7
Integrations
Not enough data
9.0
7
Not enough data
9.2
8
Not enough data
9.4
8
Not enough data
8.9
6
Not enough data
9.3
7
Generative AI
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
9.3
5
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Headless Commerce
7.8
255
8.4
39
7.9
269
8.1
39
7.9
258
8.4
37
8.2
288
8.5
46
8.1
278
8.6
40
Generative AI
7.4
221
8.6
21
7.6
215
8.3
20
Agentic AI - E-Commerce Platforms
7.0
28
Not enough data
7.3
29
Not enough data
7.5
28
Not enough data
7.4
29
Not enough data
7.4
28
Not enough data
7.6
28
Not enough data
Merchandising/Marketing
8.4
464
8.8
55
8.5
485
8.7
55
7.9
476
8.6
56
7.9
490
8.4
52
7.9
461
8.3
50
7.7
449
8.7
50
8.0
461
7.9
51
Product Catalog
8.4
477
9.0
54
8.3
467
8.9
52
8.1
459
8.7
52
7.8
389
8.5
44
Order Process
8.6
477
8.8
52
8.2
461
8.7
52
8.3
459
8.6
50
8.8
471
9.0
54
8.6
466
8.9
50
8.1
456
8.5
48
8.0
454
8.6
49
8.2
413
8.6
45
Multi-Channel Support
8.2
427
8.5
44
8.6
450
8.6
52
8.2
418
8.7
49
8.4
456
8.6
51
7.7
374
8.5
48
8.2
401
8.2
43
7.4
371
8.7
47
Platform
8.4
427
8.4
46
8.2
472
8.5
51
8.4
457
8.8
51
8.5
461
8.8
51
8.1
464
8.7
51
8.7
455
8.8
50
8.3
374
8.9
45
8.5
438
9.0
49
7.8
402
8.6
42
8.2
387
8.4
41
8.5
422
8.9
47
8.7
460
8.9
50
Platform Basics
Not enough data
8.8
87
Not enough data
8.8
82
Not enough data
8.2
79
Not enough data
8.5
78
Platform Additional Functionalities
Not enough data
8.5
69
Not enough data
8.5
77
Not enough data
8.5
74
Agentic AI - Web Design
Not enough data
8.1
17
Not enough data
7.6
15
Not enough data
7.6
15
Not enough data
6.9
14
Not enough data
7.5
14
Customizations
Not enough data
8.7
1148
Not enough data
9.0
1152
Not enough data
7.8
913
Not enough data
8.5
1049
Growth
Not enough data
7.8
935
Not enough data
7.7
960
Not enough data
7.8
911
Not enough data
7.8
754
Not enough data
8.5
911
Content
Not enough data
8.2
841
Not enough data
8.4
1002
Not enough data
8.5
855
Not enough data
8.0
192
Support
Not enough data
8.5
236
Reporting
8.0
79
Not enough data
7.6
72
Not enough data
Omnichannel Features
8.4
76
Not enough data
8.2
75
Not enough data
7.9
77
Not enough data
8.1
79
Not enough data
8.0
76
Not enough data
8.7
81
Not enough data
7.4
75
Not enough data
Categories
Categories
Shared Categories
Shopify Plus and Wix are categorized as E-Commerce Platforms
Unique Categories
Shopify Plus is categorized as Omnichannel Commerce
Wix is categorized as Landing Page Builders, Website Builder, Web Design, and Online Appointment Scheduling
Reviews
Reviewers' Company Size
Shopify Plus
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wix
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
21.4%
Apparel & Fashion
13.6%
Consumer Goods
7.5%
Information Technology and Services
5.6%
Health, Wellness and Fitness
5.1%
Other
46.8%
Marketing and Advertising
14.5%
Computer Software
6.8%
Information Technology and Services
6.0%
Design
3.6%
Health, Wellness and Fitness
3.3%
Other
65.7%
Alternatives
Discussions
What differentiates Shopify Plus?
2 Comments
RU
Smartstore is very refined in its methodology, which is the reason they've remembered all of the fundamental SEO procedures for each part. This makes them...Read more
How does Shopify plus work?
2 Comments
VK
Shopify Plus is an easy platform for building and managing an online store, where you can customize your design, add products, and set up payments. It helps...Read more
Who is Shopify Plus' target market?
1 Comment
Official Response from Shopify Plus
High-volume brands with online sales of about $80,000 USD per month. If you want to know whether Shopify Plus is the right platform for you, let us know by...Read more
How do I add the ability for little games on my website?
6 Comments
VF
Uptown Pokies Casino is dedicated to providing the ultimate online gaming experience for players around the world. We offer at Uptown Casino...Read more
Can l link wix to linkedin
2 Comments
RM
Certainly! You can link Casino Hex's social media accounts with other platforms, and also share our website link, including our page on minimum deposit...Read more
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