# ShipBob, ShipHero vs Xero Comparison

| | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Star Rating** | 3.7 out of 5 | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 121 | 205 | 1,594 | 
| **Largest Market Segment** | Small-Business (88.7% of reviews) | Small-Business (83.8% of reviews) | Small-Business (71.5% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us Per Month | $13.00 Per Month | 

---
## Top Pros & Cons

### ShipBob

Pros:
- Customer Support (11 reviews)
- Ease of Use (8 reviews)

Cons:
- Inventory Management (3 reviews)
- Shipping Issues (3 reviews)

### ShipHero

Pros:
- Ease of Use (80 reviews)
- Customer Support (71 reviews)

Cons:
- Poor Customer Support (26 reviews)
- Missing Features (22 reviews)

### Xero

Pros:
- Ease of Use (839 reviews)
- Invoice Management (362 reviews)

Cons:
- Missing Features (314 reviews)
- Limited Options (171 reviews)

---
## Ratings Comparison
| Rating | ShipBob | ShipHero | Xero | 
|---|---|---|---|
  | **Meets Requirements** | 7.8 (99 reviews) | 8.4 (168 reviews) | 8.7 (1245 reviews) | 
  | **Ease of Use** | 7.9 (100 reviews) | 8.6 (175 reviews) | 8.9 (1285 reviews) | 
  | **Ease of Setup** | 8.6 (46 reviews) | 8.2 (141 reviews) | 8.7 (969 reviews) | 
  | **Ease of Admin** | 8.4 (38 reviews) | 8.7 (107 reviews) | 8.7 (409 reviews) | 
  | **Quality of Support** | 7.5 (99 reviews) | 8.5 (168 reviews) | 8.3 (1150 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.4 (37 reviews) | 9.0 (107 reviews) | 8.6 (403 reviews) | 
  | **Product Direction (% positive)** | 7.4 (90 reviews) | 8.9 (160 reviews) | 8.7 (1214 reviews) | 

---
## Pricing

### ShipBob

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### ShipHero

#### Entry-Level Pricing

Plan: Standard Plan - Warehouse Management Software for Scaling Brands

Price: Contact Us Per Month

Description: We give you the tools to quickly master your eCommerce operations with a cloud-based software solution trusted by eCommerce and retail brands of all shapes and sizes. Comprehensive features for Inventory, Orders, Pick Pack & Ship and Returns, designed and built for eCommerce brands. 

Key Features:
- eCommerce Channel Syncing
- Inventory Location & Management 
- Manage Multiple Warehouses

[Browse all 3 editions](https://www.g2.com/products/shiphero/pricing)

#### Free Trial

No

### Xero

#### Entry-Level Pricing

Plan: Starter / Early

Price: $13.00 Per Month

Description: Good for sole traders, new businesses, and the self-employed.

Key Features:
- Send quotes and 20 invoices
- Enter 5 bills
- Reconcile bank transactions

[Browse all 3 editions](https://www.g2.com/products/xero/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Expense Management

| Product | Score | Reviews |
|---|---|---|
| **ShipBob** | N/A | N/A |
| **ShipHero** | N/A | N/A |
| **Xero** | 8.1/10 | 355 |

#### Expense Reports

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Ease of Creating Expense Reports** | Not enough data | Not enough data | 8.6 (219 reviews) | 
| **Bank / Credit Card Integration** | Not enough data | Not enough data | 8.8 (224 reviews) | 
| **Smart Categorization** | Not enough data | Not enough data | 8.4 (202 reviews) | 
| **Digital Receipt Management** | Not enough data | Not enough data | 8.5 (204 reviews) | 
| **Employee Reimbursement** | Not enough data | Not enough data | 8.3 (184 reviews) | 
| **Currency Conversions** | Not enough data | Not enough data | 8.1 (184 reviews) | 
| **Credit Card Integration** | Not enough data | Not enough data | 8.6 (198 reviews) | 

#### Agentic AI - Expense Management

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 8.9 (77 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 9.0 (78 reviews) | 

#### Travel Management

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Ease of Booking** | Not enough data | Not enough data | 7.4 (162 reviews) | 
| **Itinerary Management** | Not enough data | Not enough data | 6.9 (154 reviews) | 
| **Trip Notifications** | Not enough data | Not enough data | 6.6 (152 reviews) | 
| **Advanced Integrations** | Not enough data | Not enough data | 7.3 (158 reviews) | 

#### Client Invoicing

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Invoice Creation and Delivery** | Not enough data | Not enough data | 9.0 (207 reviews) | 
| **Electronic Payments** | Not enough data | Not enough data | 8.6 (185 reviews) | 
| **Project Accounting / Revenue Recognition** | Not enough data | Not enough data | 8.4 (185 reviews) | 

#### Generative AI - Expense Management

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Image-to-Text** | Not enough data | Not enough data | Not enough data | 
| **Text Generation** | Not enough data | Not enough data | Not enough data | 
| **Text Summarization** | Not enough data | Not enough data | Not enough data | 

#### Mobile

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Receipt Capture** | Not enough data | Not enough data | 8.2 (184 reviews) | 
| **Mileage Tracking** | Not enough data | Not enough data | 7.3 (157 reviews) | 
| **Travel Itinerary and Flight Status Updates** | Not enough data | Not enough data | 6.9 (150 reviews) | 

#### Platform

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Embedded AI / Machine Learning** | Not enough data | Not enough data | 7.9 (143 reviews) | 
| **Complex Approval Workflow** | Not enough data | Not enough data | 7.9 (144 reviews) | 

#### Administration

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **PCI Regulation Compliant** | Not enough data | Not enough data | 8.2 (137 reviews) | 

#### Administration

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Business Tool Integration** | Not enough data | Not enough data | 8.3 (185 reviews) | 
| **Workflow** | Not enough data | Not enough data | 8.3 (180 reviews) | 
| **Automated Reminders** | Not enough data | Not enough data | 8.1 (177 reviews) | 
| **Policy Compliance Management** | Not enough data | Not enough data | 8.0 (166 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.5 (193 reviews) | 

#### Platform

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Reporting** | Not enough data | Not enough data | 8.8 (217 reviews) | 
| **APIs / Integration** | Not enough data | Not enough data | 8.3 (172 reviews) | 
| **Internationalization** | Not enough data | Not enough data | 8.1 (161 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 9.0 (193 reviews) | 
| **Mobile User Support** | Not enough data | Not enough data | 8.1 (176 reviews) | 
| **Offline** | Not enough data | Not enough data | 5.9 (147 reviews) | 

### Accounting

| Product | Score | Reviews |
|---|---|---|
| **ShipBob** | N/A | N/A |
| **ShipHero** | N/A | N/A |
| **Xero** | 8.3/10 | 1227 |

#### General Ledger

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Journal Entries** | Not enough data | Not enough data | 8.5 (631 reviews) ✓ Verified | 
| **Tags / Dimensions** | Not enough data | Not enough data | 8.1 (575 reviews) ✓ Verified | 
| **Audit Trail** | Not enough data | Not enough data | 8.4 (592 reviews) ✓ Verified | 

#### Accounts Receivable

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Invoice Customization** | Not enough data | Not enough data | 8.6 (661 reviews) ✓ Verified | 
| **AR Automation** | Not enough data | Not enough data | 8.3 (559 reviews) | 
| **Collections Automation** | Not enough data | Not enough data | 8.0 (557 reviews) ✓ Verified | 

#### Accounts Payable

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **AP Automation** | Not enough data | Not enough data | 8.4 (538 reviews) | 
| **Payment Processing** | Not enough data | Not enough data | 8.6 (621 reviews) ✓ Verified | 
| **Purchase Orders** | Not enough data | Not enough data | 8.4 (561 reviews) ✓ Verified | 

#### Other Functionality

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Inventory Tracking / Ordering** | Not enough data | Not enough data | 7.7 (498 reviews) | 
| **Inventory Pricing and Costing** | Not enough data | Not enough data | 7.7 (489 reviews) | 
| **Inventory Reporting** | Not enough data | Not enough data | 7.8 (475 reviews) ✓ Verified | 
| **Multi-Entity / Consolidation** | Not enough data | Not enough data | 7.6 (514 reviews) ✓ Verified | 
| **Recognition Rules** | Not enough data | Not enough data | 8.3 (542 reviews) ✓ Verified | 
| **Reconciliations** | Not enough data | Not enough data | 8.9 (723 reviews) ✓ Verified | 
| **Payroll** | Not enough data | Not enough data | 8.0 (553 reviews) ✓ Verified | 
| **Time and Expense** | Not enough data | Not enough data | 8.2 (535 reviews) | 

#### Reporting & Analytics

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Financial Statements** | Not enough data | Not enough data | 8.9 (715 reviews) ✓ Verified | 
| **Custom Reporting** | Not enough data | Not enough data | 8.4 (648 reviews) ✓ Verified | 
| **Budgeting / Forecasting** | Not enough data | Not enough data | 8.2 (527 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | Not enough data | 8.7 (659 reviews) ✓ Verified | 

#### Platform

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Customization** | Not enough data | Not enough data | 8.1 (587 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | Not enough data | 8.1 (542 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.5 (606 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | Not enough data | 8.1 (502 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.8 (676 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | Not enough data | 8.5 (548 reviews) ✓ Verified | 

#### Integration

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Data Import and Export Tools** | Not enough data | Not enough data | 8.5 (590 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | Not enough data | 8.5 (538 reviews) | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 8.4 (579 reviews) ✓ Verified | 

#### Cash Flow

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Track Cash Flow** | Not enough data | Not enough data | 8.6 (496 reviews) ✓ Verified | 
| **Income and Expenses** | Not enough data | Not enough data | 9.0 (486 reviews) ✓ Verified | 
| **File Exports** | Not enough data | Not enough data | 8.6 (446 reviews) ✓ Verified | 

#### Budgeting & Forecasting

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Budgeting / Forecasting** | Not enough data | Not enough data | 8.2 (527 reviews) ✓ Verified | 
| **Data Import** | Not enough data | Not enough data | 8.5 (450 reviews) ✓ Verified | 
| **Versioning** | Not enough data | Not enough data | 8.2 (412 reviews) ✓ Verified | 
| **Historical Data** | Not enough data | Not enough data | 8.4 (443 reviews) ✓ Verified | 

#### Revenue

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Revenue Types** | Not enough data | Not enough data | 8.6 (467 reviews) ✓ Verified | 
| **Revenue Allocation** | Not enough data | Not enough data | 8.5 (451 reviews) ✓ Verified | 
| **Scheduling** | Not enough data | Not enough data | 8.1 (419 reviews) ✓ Verified | 

#### Payroll

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Direct Deposit** | Not enough data | Not enough data | 8.0 (403 reviews) ✓ Verified | 
| **Check/W-2 Printing** | Not enough data | Not enough data | 7.8 (390 reviews) ✓ Verified | 
| **Tax Calculation** | Not enough data | Not enough data | 8.3 (436 reviews) ✓ Verified | 
| **Reporting and Dashboards** | Not enough data | Not enough data | 8.6 (447 reviews) ✓ Verified | 

#### AI

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Data Extraction** | Not enough data | Not enough data | 8.0 (278 reviews) | 
| **Invoice Processing** | Not enough data | Not enough data | 8.4 (273 reviews) | 
| **Expense Management** | Not enough data | Not enough data | 8.3 (276 reviews) | 
| **Fraud Detection** | Not enough data | Not enough data | 8.1 (273 reviews) | 
| **Tax Compliance** | Not enough data | Not enough data | 8.2 (273 reviews) | 
| **Support Chatbots** | Not enough data | Not enough data | 7.8 (273 reviews) | 
| **Bank Reconciliations** | Not enough data | Not enough data | 8.7 (291 reviews) | 
| **Report Generation** | Not enough data | Not enough data | 8.5 (278 reviews) | 
| **Customizable Alerts** | Not enough data | Not enough data | 8.3 (268 reviews) | 
| **Predictive Analytics** | Not enough data | Not enough data | 8.2 (271 reviews) | 

#### Mobile Applications - Accounting

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Cloud Integration** | Not enough data | Not enough data | 8.6 (282 reviews) | 
| **Notifications** | Not enough data | Not enough data | 8.4 (258 reviews) | 
| **UI** | Not enough data | Not enough data | 8.5 (296 reviews) | 
| **Offline** | Not enough data | Not enough data | 7.1 (243 reviews) | 
| **Expense Tracking** | Not enough data | Not enough data | 8.6 (262 reviews) | 
| **Invoice Management** | Not enough data | Not enough data | 8.7 (273 reviews) | 

#### Agentic AI - Accounting

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 8.2 (230 reviews) | 

### Nonprofit Accounting

| Product | Score | Reviews |
|---|---|---|
| **ShipBob** | N/A | N/A |
| **ShipHero** | N/A | N/A |
| **Xero** | 8.7/10 | 1043 |

#### General Ledger

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Journal Entries** | Not enough data | Not enough data | 8.5 (631 reviews) ✓ Verified | 
| **Tags / Dimensions** | Not enough data | Not enough data | 8.1 (575 reviews) ✓ Verified | 
| **Audit Trail** | Not enough data | Not enough data | 8.4 (592 reviews) ✓ Verified | 

#### Accounts Receivable

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Invoice Customization** | Not enough data | Not enough data | 8.6 (661 reviews) ✓ Verified | 
| **AR Automation** | Not enough data | Not enough data | 8.3 (559 reviews) | 
| **Collections Automation** | Not enough data | Not enough data | 8.0 (557 reviews) ✓ Verified | 

#### Accounts Payable

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **AP Automation** | Not enough data | Not enough data | 8.4 (538 reviews) | 
| **Payment Processing** | Not enough data | Not enough data | 8.6 (621 reviews) ✓ Verified | 
| **Purchase Orders** | Not enough data | Not enough data | 8.4 (561 reviews) ✓ Verified | 

### Retail Distributed Order Management Systems

| Product | Score | Reviews |
|---|---|---|
| **ShipBob** | 8.3/10 | 22 |
| **ShipHero** | N/A | N/A |
| **Xero** | N/A | N/A |

#### Administration

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Dashboards** | 8.6 (21 reviews) | Not enough data | Not enough data | 
| **Reports & Analytics** | 8.5 (20 reviews) | Not enough data | Not enough data | 

#### Inventory Control

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Inventory Management** | 7.7 (19 reviews) | Not enough data | Not enough data | 
| **Inventory Sourcing** | 7.5 (18 reviews) | Not enough data | Not enough data | 

#### Omni-Channel

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Customer Service** | 8.3 (22 reviews) | Not enough data | Not enough data | 
| **Order Fulfillment** | 8.3 (22 reviews) | Not enough data | Not enough data | 
| **Order Management** | 8.3 (22 reviews) | Not enough data | Not enough data | 
| **Integrations** | 8.1 (21 reviews) | Not enough data | Not enough data | 

### Multicarrier Parcel Management Solutions

| Product | Score | Reviews |
|---|---|---|
| **ShipBob** | N/A | N/A |
| **ShipHero** | N/A | N/A |
| **Xero** | N/A | N/A |

#### Management - Multicarrier Parcel Management Solutions

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Third-Party Integration - Multicarrier Parcel Management Solutions** | Not enough data | Not enough data | Not enough data | 
| **Label Printing - Multicarrier Parcel Management Solutions** | Not enough data | Not enough data | Not enough data | 
| **Multiple Carriers - Multicarrier Parcel Management Solutions** | Not enough data | Not enough data | Not enough data | 
| **Customer Information Database - Multicarrier Parcel Management Solutions** | Not enough data | Not enough data | Not enough data | 
| **Flexible Billing - Multicarrier Parcel Management Solutions** | Not enough data | Not enough data | Not enough data | 
| **Shipping Management - Multicarrier Parcel Management Solutions** | Not enough data | Not enough data | Not enough data | 

### Picking

| Product | Score | Reviews |
|---|---|---|
| **ShipBob** | N/A | N/A |
| **ShipHero** | N/A | N/A |
| **Xero** | N/A | N/A |

#### Planning

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Picking Methods** | Not enough data | Not enough data | Not enough data | 
| **Documents** | Not enough data | Not enough data | Not enough data | 
| **Locations** | Not enough data | Not enough data | Not enough data | 
| **Scheduling** | Not enough data | Not enough data | Not enough data | 

#### Execution

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Voice** | Not enough data | Not enough data | Not enough data | 
| **Mobile** | Not enough data | Not enough data | Not enough data | 
| **Adjustments** | Not enough data | Not enough data | Not enough data | 

### Invoice Management

| Product | Score | Reviews |
|---|---|---|
| **ShipBob** | N/A | N/A |
| **ShipHero** | N/A | N/A |
| **Xero** | 8.6/10 | 324 |

#### Invoice Generation

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Templates** | Not enough data | Not enough data | 8.3 (207 reviews) | 
| **Digital Invoices** | Not enough data | Not enough data | 9.0 (208 reviews) | 
| **Recurring Invoices** | Not enough data | Not enough data | 9.0 (202 reviews) | 

#### Invoice Processing

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Approvals** | Not enough data | Not enough data | 8.6 (199 reviews) | 
| **Batch Processing** | Not enough data | Not enough data | 8.5 (198 reviews) | 
| **Consolidation** | Not enough data | Not enough data | 8.3 (194 reviews) | 
| **Match Invoices** | Not enough data | Not enough data | 8.9 (205 reviews) | 

#### Analytics

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Due Dates** | Not enough data | Not enough data | 9.0 (204 reviews) | 
| **Cashflow** | Not enough data | Not enough data | 8.6 (203 reviews) | 
| **KPIs** | Not enough data | Not enough data | 8.1 (186 reviews) | 
| **Payment Tracking** | Not enough data | Not enough data | 8.7 (201 reviews) | 

#### Integration

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Accounting** | Not enough data | Not enough data | 9.0 (210 reviews) | 
| **Payments** | Not enough data | Not enough data | 8.7 (206 reviews) | 
| **ERP** | Not enough data | Not enough data | 8.0 (187 reviews) | 
| **Account Sync** | Not enough data | Not enough data | 8.5 (205 reviews) | 

#### Agentic AI - Invoice Management

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 8.3 (108 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 8.3 (109 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 8.1 (110 reviews) | 

### 3PL

| Product | Score | Reviews |
|---|---|---|
| **ShipBob** | 7.6/10 | 65 |
| **ShipHero** | 8.0/10 | 98 |
| **Xero** | N/A | N/A |

#### Supply Chain Operations

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Warehousing** | 8.0 (61 reviews) | 8.5 (89 reviews) | Not enough data | 
| **Transportation** | 7.5 (58 reviews) | 7.7 (77 reviews) | Not enough data | 
| **Inventory Management** | 7.8 (62 reviews) | 8.6 (91 reviews) | Not enough data | 

#### Customer Management

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Customer Portal** | 7.8 (58 reviews) | 8.2 (85 reviews) | Not enough data | 
| **Visibility** | 7.7 (59 reviews) | 8.2 (87 reviews) | Not enough data | 
| **Billing** | 7.4 (59 reviews) | 7.5 (83 reviews) | Not enough data | 

#### Analytics

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **KPIs** | 7.4 (53 reviews) | 7.7 (78 reviews) | Not enough data | 
| **Dashboards** | 7.8 (64 reviews) | 8.1 (86 reviews) | Not enough data | 
| **Custom Reports** | 6.8 (53 reviews) | 7.3 (82 reviews) | Not enough data | 

### Shipping

| Product | Score | Reviews |
|---|---|---|
| **ShipBob** | N/A | N/A |
| **ShipHero** | 8.4/10 | 119 |
| **Xero** | N/A | N/A |

#### Labels

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Label Printing** | Not enough data | 8.7 (108 reviews) | Not enough data | 
| **Return labels** | Not enough data | 8.2 (99 reviews) | Not enough data | 
| **Bar codes** | Not enough data | 8.7 (103 reviews) | Not enough data | 

#### Order management

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Order tracking** | Not enough data | 8.8 (104 reviews) | Not enough data | 
| **E-commerce integrations** | Not enough data | 8.9 (108 reviews) | Not enough data | 
| **Manage orders** | Not enough data | 8.8 (110 reviews) | Not enough data | 
| **Order Status** | Not enough data | 9.0 (109 reviews) | Not enough data | 

#### Carrier and rate management

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Quick rate comparison** | Not enough data | 8.4 (88 reviews) | Not enough data | 
| **Vendor availability** | Not enough data | 8.4 (92 reviews) | Not enough data | 
| **Flat rate services** | Not enough data | 8.4 (85 reviews) | Not enough data | 

#### Inventory management

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Low stock alerts** | Not enough data | 7.9 (98 reviews) | Not enough data | 
| **Automated inventory orders** | Not enough data | 7.9 (83 reviews) | Not enough data | 
| **Assign suppliers** | Not enough data | 8.0 (82 reviews) | Not enough data | 

#### Reports

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Shipment reports** | Not enough data | 8.5 (101 reviews) | Not enough data | 
| **Inventory reports** | Not enough data | 8.4 (102 reviews) | Not enough data | 
| **Unshipped products** | Not enough data | 8.1 (92 reviews) | Not enough data | 

### Inventory Control

| Product | Score | Reviews |
|---|---|---|
| **ShipBob** | 8.5/10 | 30 |
| **ShipHero** | 8.7/10 | 108 |
| **Xero** | 9.0/10 | 137 |

#### Multichannel inventory management

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Warehouse Inventory Transfer** | 8.4 (18 reviews) | Not enough data | 8.7 (74 reviews) | 
| **Multichannel Inventory Syncing** | 8.3 (16 reviews) | Not enough data | 8.8 (74 reviews) | 
| **Multi-Warehouse Routing** | 8.2 (16 reviews) | Not enough data | 8.6 (74 reviews) | 

#### 3PL inventory management

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Client management** | 8.5 (18 reviews) | Not enough data | 9.0 (75 reviews) | 
| **Marketplace connections** | 8.2 (18 reviews) | Not enough data | 8.8 (74 reviews) | 
| **3PL inventory tracking** | 8.8 (20 reviews) | Not enough data | 8.8 (73 reviews) | 

#### Inventory Management

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Inventory Tracking** | 8.6 (22 reviews) | Not enough data | 9.1 (76 reviews) | 
| **Inventory Costing** | Feature Not Available | Not enough data | 8.9 (75 reviews) | 
| **Product Master** | 8.3 (19 reviews) | Not enough data | 8.9 (73 reviews) | 
| **Inventory Forecasting** | 8.0 (17 reviews) | Not enough data | 8.9 (73 reviews) | 
| **Integrations** | 7.8 (20 reviews) | Not enough data | 9.2 (74 reviews) | 

#### Inventory Management Platform Features

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Centralized Inventory Database** | 9.1 (25 reviews) | 8.9 (101 reviews) | 9.1 (77 reviews) | 
| **Inventory Level Dashboards** | 9.0 (26 reviews) | 8.5 (96 reviews) | 9.1 (78 reviews) | 
| **Stock History Reporting** | 9.0 (26 reviews) | 8.5 (99 reviews) | 8.9 (79 reviews) | 
| **Low Stock Notifications** | 8.7 (24 reviews) | 7.9 (97 reviews) | 8.6 (75 reviews) | 
| **Bundles, Kits, & Variants** | 9.1 (26 reviews) | 8.5 (98 reviews) | 8.8 (75 reviews) | 
| **Asset Tracking** | 8.8 (26 reviews) | 8.3 (89 reviews) | 9.1 (78 reviews) | 
| **Inventory Forecasting** | 8.7 (24 reviews) | 7.3 (88 reviews) | 8.9 (76 reviews) | 
| **eCommerce Integrations** | 8.6 (27 reviews) | 8.8 (100 reviews) | 9.2 (73 reviews) | 
| **Accounting Integrations** | 7.8 (21 reviews) | 7.4 (86 reviews) | 9.3 (77 reviews) | 
| **Data Exporting / Importing** | 8.5 (27 reviews) | 8.5 (94 reviews) | 9.4 (77 reviews) | 

### Warehouse Management

| Product | Score | Reviews |
|---|---|---|
| **ShipBob** | 8.4/10 | 31 |
| **ShipHero** | 8.2/10 | 111 |
| **Xero** | N/A | N/A |

#### Warehouse Definition

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Locations** | 8.8 (23 reviews) | 8.7 (102 reviews) | Not enough data | 
| **Visualization** | 8.8 (23 reviews) | 8.1 (96 reviews) | Not enough data | 
| **Warehouse Slotting** | 8.3 (23 reviews) | 8.0 (89 reviews) | Not enough data | 

#### Logistics

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Cross Docking** | 7.9 (20 reviews) | 7.6 (79 reviews) | Not enough data | 
| **Receiving** | 8.4 (24 reviews) | 8.3 (100 reviews) | Not enough data | 
| **Pick & Pack** | 8.5 (24 reviews) | 9.0 (102 reviews) | Not enough data | 

#### Analytics

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Worker performance** | 7.9 (24 reviews) | 8.5 (96 reviews) | Not enough data | 
| **Error Tracking** | 7.0 (21 reviews) | 7.9 (93 reviews) | Not enough data | 
| **Procurement analytics** | 7.7 (20 reviews) | 7.7 (82 reviews) | Not enough data | 

#### Inventory Management

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Customer Portal** | 8.3 (21 reviews) | 8.0 (92 reviews) | Not enough data | 
| **Cycle Counting** | 8.4 (18 reviews) | 8.1 (93 reviews) | Not enough data | 

#### Inventory Management Platform Features

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Centralized Inventory Database** | 9.1 (25 reviews) | 8.9 (101 reviews) | 9.1 (77 reviews) | 
| **Inventory Level Dashboards** | 9.0 (26 reviews) | 8.5 (96 reviews) | 9.1 (78 reviews) | 
| **Stock History Reporting** | 9.0 (26 reviews) | 8.5 (99 reviews) | 8.9 (79 reviews) | 
| **Low Stock Notifications** | 8.7 (24 reviews) | 7.9 (97 reviews) | 8.6 (75 reviews) | 
| **Bundles, Kits, & Variants** | 9.1 (26 reviews) | 8.5 (98 reviews) | 8.8 (75 reviews) | 
| **Asset Tracking** | 8.8 (26 reviews) | 8.3 (89 reviews) | 9.1 (78 reviews) | 
| **Inventory Forecasting** | 8.7 (24 reviews) | 7.3 (88 reviews) | 8.9 (76 reviews) | 
| **eCommerce Integrations** | 8.6 (27 reviews) | 8.8 (100 reviews) | 9.2 (73 reviews) | 
| **Accounting Integrations** | 7.8 (21 reviews) | 7.4 (86 reviews) | 9.3 (77 reviews) | 
| **Data Exporting / Importing** | 8.5 (27 reviews) | 8.5 (94 reviews) | 9.4 (77 reviews) | 

### Barcode

| Product | Score | Reviews |
|---|---|---|
| **ShipBob** | N/A | N/A |
| **ShipHero** | N/A | N/A |
| **Xero** | N/A | N/A |

#### Barcode support

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Symbologies** | Not enough data | Not enough data | Not enough data | 
| **Serialization** | Not enough data | Not enough data | Not enough data | 
| **Standard formatting** | Not enough data | Not enough data | Not enough data | 
| **Printing** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 

#### Design

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Label formats** | Not enough data | Not enough data | Not enough data | 
| **WYSIWYG editor** | Not enough data | Not enough data | Not enough data | 
| **Color editor** | Not enough data | Not enough data | Not enough data | 
| **Graphics import** | Not enough data | Not enough data | Not enough data | 
| **1D and 2D barcodes** | Not enough data | Not enough data | Not enough data | 
| **RFID Encoding** | Not enough data | Not enough data | Not enough data | 

### Order Management

| Product | Score | Reviews |
|---|---|---|
| **ShipBob** | N/A | N/A |
| **ShipHero** | N/A | N/A |
| **Xero** | N/A | N/A |

#### Order Entry

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Entry** | Not enough data | Not enough data | Not enough data | 
| **Register** | Not enough data | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | Not enough data | 

#### Order Tracking

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Shipping** | Not enough data | Not enough data | Not enough data | 
| **Tracking** | Not enough data | Not enough data | Not enough data | 
| **Backorder** | Not enough data | Not enough data | Not enough data | 

#### Inventory Management

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Stock Levels** | Not enough data | Not enough data | Not enough data | 
| **Flow Of Goods** | Not enough data | Not enough data | Not enough data | 
| **Reserving Goods** | Not enough data | Not enough data | Not enough data | 

#### Customer Management

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Order Status** | Not enough data | Not enough data | Not enough data | 
| **Information Access** | Not enough data | Not enough data | Not enough data | 
| **Email Notifications** | Not enough data | Not enough data | Not enough data | 

#### Subscription Management

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Payment Data** | Not enough data | Not enough data | Not enough data | 
| **Payment Gateway** | Not enough data | Not enough data | Not enough data | 
| **Billing** | Not enough data | Not enough data | Not enough data | 
| **Automatic Payments** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Order Management

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 

### Billing

| Product | Score | Reviews |
|---|---|---|
| **ShipBob** | N/A | N/A |
| **ShipHero** | N/A | N/A |
| **Xero** | 8.4/10 | 291 |

#### Bill Generation

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Templates** | Not enough data | Not enough data | 8.3 (197 reviews) | 
| **Digital Billing** | Not enough data | Not enough data | 8.7 (198 reviews) | 
| **Recurring Billing** | Not enough data | Not enough data | 8.7 (201 reviews) | 

#### Bill Processing

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Consolidation** | Not enough data | Not enough data | 8.1 (192 reviews) | 
| **Batch Invoicing** | Not enough data | Not enough data | 8.4 (193 reviews) | 
| **Management** | Not enough data | Not enough data | 8.6 (195 reviews) | 

#### Integration

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Accounting** | Not enough data | Not enough data | 8.8 (205 reviews) | 
| **Payments** | Not enough data | Not enough data | 8.6 (200 reviews) | 
| **ERP** | Not enough data | Not enough data | 7.9 (183 reviews) | 

#### Agentic AI - Billing

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 8.3 (105 reviews) | 

### Returns Management

| Product | Score | Reviews |
|---|---|---|
| **ShipBob** | N/A | N/A |
| **ShipHero** | N/A | N/A |
| **Xero** | N/A | N/A |

#### Integrations

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **E-Commerce** | Not enough data | Not enough data | Not enough data | 
| **WMS** | Not enough data | Not enough data | Not enough data | 
| **Accounting** | Not enough data | Not enough data | Not enough data | 
| **OMS** | Not enough data | Not enough data | Not enough data | 

#### Tracking

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Shipping** | Not enough data | Not enough data | Not enough data | 
| **Inventory** | Not enough data | Not enough data | Not enough data | 

#### Transactions

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Exchange** | Not enough data | Not enough data | Not enough data | 
| **Approvals** | Not enough data | Not enough data | Not enough data | 
| **Refund** | Not enough data | Not enough data | Not enough data | 
| **Credit** | Not enough data | Not enough data | Not enough data | 

### Accounting & Finance

| Product | Score | Reviews |
|---|---|---|
| **ShipBob** | N/A | N/A |
| **ShipHero** | N/A | N/A |
| **Xero** | N/A | N/A |

#### Agentic AI - Accounting & Finance

| Feature | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Inventory Control Software](https://www.g2.com/categories/inventory-control-software)

**Unique to ShipBob (3):** [3PL Software](https://www.g2.com/categories/3pl), [Warehouse Management Software](https://www.g2.com/categories/warehouse-management), [Retail Distributed Order Management Systems](https://www.g2.com/categories/retail-distributed-order-management-systems)

**Unique to ShipHero (8):** [3PL Software](https://www.g2.com/categories/3pl), [Shipping Software](https://www.g2.com/categories/shipping), [Warehouse Management Software](https://www.g2.com/categories/warehouse-management), [Order Management Software](https://www.g2.com/categories/order-management), [Returns Management Software](https://www.g2.com/categories/returns-management), [Picking Software](https://www.g2.com/categories/picking), [Multicarrier Parcel Management Solutions Software](https://www.g2.com/categories/multicarrier-parcel-management-solutions), [Barcode Software](https://www.g2.com/categories/barcode)

**Unique to Xero (5):** [Invoice Management Software](https://www.g2.com/categories/invoice-management), [Expense Management Software](https://www.g2.com/categories/expense-management), [Billing Software](https://www.g2.com/categories/billing), [Accounting Software](https://www.g2.com/categories/accounting), [Nonprofit Accounting Software](https://www.g2.com/categories/nonprofit-accounting-software)


---
## Reviewer Demographics

### By Company Size

| Segment | ShipBob | ShipHero | Xero | 
|---|---|---|---|
| **Small-Business** | 88.7% | 83.8% | 71.5% | 
| **Mid-Market** | 11.3% | 16.2% | 23.7% | 
| **Enterprise** | 0% | 0% | 4.8% | 

### By Industry

#### ShipBob

- **Retail:** 20.0%
- **Consumer Goods:** 14.8%
- **Health, Wellness and Fitness:** 13.9%
- **Food & Beverages:** 13.0%
- **Apparel & Fashion:** 7.8%
- **Sporting Goods:** 3.5%
- **Marketing and Advertising:** 2.6%
- **Consumer Electronics:** 1.7%
- **Information Technology and Services:** 1.7%
- **Internet:** 1.7%
- **Other:** 19.1%

#### ShipHero

- **Logistics and Supply Chain:** 19.9%
- **Warehousing:** 17.3%
- **Consumer Goods:** 12.0%
- **Retail:** 10.5%
- **Apparel & Fashion:** 9.4%
- **Health, Wellness and Fitness:** 5.8%
- **Food & Beverages:** 3.7%
- **Manufacturing:** 2.6%
- **Cosmetics:** 2.6%
- **Sporting Goods:** 1.6%
- **Other:** 14.7%

#### Xero

- **Accounting:** 21.7%
- **Information Technology and Services:** 8.8%
- **Computer Software:** 6.6%
- **Marketing and Advertising:** 5.1%
- **Consulting:** 3.6%
- **Construction:** 3.5%
- **Financial Services:** 3.1%
- **Retail:** 3.1%
- **Health, Wellness and Fitness:** 2.1%
- **Real Estate:** 1.9%
- **Other:** 40.6%

---
## Alternatives

### Alternatives to ShipBob

- [Flowspace](https://www.g2.com/products/flowspace/reviews) — 4.0/5 stars (53 reviews)
- [ShipMonk](https://www.g2.com/products/shipmonk/reviews) — 3.8/5 stars (43 reviews)
- [QuickBooks Online](https://www.g2.com/products/quickbooks-online/reviews) — 4.0/5 stars (3825 reviews)
- [Webgility](https://www.g2.com/products/webgility/reviews) — 4.6/5 stars (377 reviews)
- [EZO](https://www.g2.com/products/ezo/reviews) — 4.4/5 stars (391 reviews)
- [Magaya Supply Chain](https://www.g2.com/products/magaya-supply-chain/reviews) — 4.4/5 stars (290 reviews)
- [Cin7 Core](https://www.g2.com/products/cin7-core/reviews) — 4.2/5 stars (332 reviews)
- [Creatio](https://www.g2.com/products/creatio/reviews) — 4.6/5 stars (313 reviews)
- [SAP Integrated Business Planning](https://www.g2.com/products/sap-integrated-business-planning/reviews) — 4.3/5 stars (299 reviews)
- [TallyPrime](https://www.g2.com/products/tallyprime/reviews) — 4.5/5 stars (295 reviews)

### Alternatives to ShipHero

- [ShipStation](https://www.g2.com/products/shipstation/reviews) — 4.3/5 stars (581 reviews)
- [Cin7 Core](https://www.g2.com/products/cin7-core/reviews) — 4.2/5 stars (332 reviews)
- [Magaya Supply Chain](https://www.g2.com/products/magaya-supply-chain/reviews) — 4.4/5 stars (290 reviews)
- [QuickBooks Online](https://www.g2.com/products/quickbooks-online/reviews) — 4.0/5 stars (3825 reviews)
- [Webgility](https://www.g2.com/products/webgility/reviews) — 4.6/5 stars (377 reviews)
- [EZO](https://www.g2.com/products/ezo/reviews) — 4.4/5 stars (391 reviews)
- [Flowspace](https://www.g2.com/products/flowspace/reviews) — 4.0/5 stars (53 reviews)
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (331 reviews)
- [AfterShip](https://www.g2.com/products/aftership/reviews) — 4.7/5 stars (311 reviews)
- [Fishbowl Inventory](https://www.g2.com/products/fishbowl-inventory/reviews) — 4.0/5 stars (275 reviews)

### Alternatives to Xero

- [NetSuite](https://www.g2.com/products/netsuite/reviews) — 4.1/5 stars (4775 reviews)
- [QuickBooks Online](https://www.g2.com/products/quickbooks-online/reviews) — 4.0/5 stars (3825 reviews)
- [FreshBooks](https://www.g2.com/products/freshbooks/reviews) — 4.5/5 stars (974 reviews)
- [Sage Intacct](https://www.g2.com/products/sage-intacct/reviews) — 4.3/5 stars (4208 reviews)
- [QuickBooks Desktop Pro](https://www.g2.com/products/quickbooks-desktop-pro/reviews) — 4.3/5 stars (1765 reviews)
- [Certinia Financial Management Cloud](https://www.g2.com/products/certinia-financial-management-cloud/reviews) — 4.0/5 stars (437 reviews)
- [Zoho Books](https://www.g2.com/products/zoho-books/reviews) — 4.4/5 stars (327 reviews)
- [Wave](https://www.g2.com/products/wave/reviews) — 4.3/5 stars (323 reviews)
- [Acumatica](https://www.g2.com/products/acumatica/reviews) — 4.4/5 stars (2007 reviews)
- [QuickBooks Desktop Enterprise](https://www.g2.com/products/quickbooks-desktop-enterprise/reviews) — 4.3/5 stars (1056 reviews)

---
## Top Discussions

### ShipBob

- Title: [Is ShipBob a good company?](https://www.g2.com/discussions/is-shipbob-a-good-company) — 1 comment
  > **Top comment:** "ShipBob Is a tech company NOT a shipping company. They don't care about your products or your store. They care about filling shelves of 3rd party warehouses..."

### ShipHero

- Title: [Is ShipHero a 3pl?](https://www.g2.com/discussions/is-shiphero-a-3pl) — 2 comments
  > **Top comment:** "ShipHero has 2 lines of business, one is a 3PL and one is software for warehouses."
- Title: [How much does ShipHero cost?](https://www.g2.com/discussions/how-much-does-shiphero-cost) — 1 comment
  > **Top comment:** "The software starts at $1,995"
- Title: [Is ShipHero a WMS?](https://www.g2.com/discussions/is-shiphero-a-wms) — 1 comment
  > **Top comment:** "Yes"
- Title: [How do you handling inventory In and Out efficiently](https://www.g2.com/discussions/30463-how-do-you-handling-inventory-in-and-out-efficiently) — 1 comment, 1 upvote
  > **Top comment:** "Hello Umar,

Thank you for reaching out.

This is a big question! Many things. Feel free to email hello@shiphero.com and our team will..."

### Xero

- Title: [What is Xero used for?](https://www.g2.com/discussions/what-is-xero-used-for) — 3 comments
  > **Top comment:** "Accounting, bookkeeping, tax return, payroll, expenses management etc. For small or medium business"
- Title: [Is XERO a good accounting software?](https://www.g2.com/discussions/is-xero-a-good-accounting-software) — 3 comments
  > **Top comment:** "Yep - especially with the upgrade to forecast cash flow"
- Title: [What is Xero software used for?](https://www.g2.com/discussions/what-is-xero-software-used-for) — 3 comments
  > **Top comment:** "Accounting and invoicing needs"
- Title: [Is Xero easy to use?](https://www.g2.com/discussions/is-xero-easy-to-use) — 2 comments, 1 upvote
  > **Top comment:** "Yes, it is easy to use."
- Title: [What are the new features in Xero?](https://www.g2.com/discussions/what-are-the-new-features-in-xero) — 2 comments, 1 upvote
  > **Top comment:** "Do you need reviews on this G2 website too? I have reviewed the website here before. And approved review 100% madniawais189@gmail.com"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/shipbob-vs-shiphero-vs-xero)