# Shield, TruValidate vs SEON Comparison | | Shield | TruValidate | SEON | |---|---|---|---| | **Star Rating** | 4.6 out of 5 | 4.4 out of 5 | 4.6 out of 5 | | **Total Reviews** | 14 | 74 | 379 | | **Largest Market Segment** | Mid-Market (69.2% of reviews) | Mid-Market (47.2% of reviews) | Mid-Market (52.1% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | Contact Us | --- ## Top Pros & Cons ### Shield Pros: - Customer Support (8 reviews) - Implementation Ease (7 reviews) Cons: - Complex Setup (2 reviews) - Difficult Setup (2 reviews) ### TruValidate Pros: - Identity Verification (4 reviews) - Easy Integrations (3 reviews) Cons: - Improvement Needed (2 reviews) - Poor Documentation (2 reviews) ### SEON Pros: - Ease of Use (29 reviews) - Fraud Prevention (25 reviews) Cons: - Limited Customization (9 reviews) - Data Inaccuracy (8 reviews) --- ## Ratings Comparison | Rating | Shield | TruValidate | SEON | |---|---|---|---| | **Meets Requirements** | 9.1 (11 reviews) | 8.7 (60 reviews) | 9.1 (299 reviews) | | **Ease of Use** | 9.2 (11 reviews) | 8.9 (60 reviews) | 9.1 (306 reviews) | | **Ease of Setup** | 8.8 (11 reviews) | 8.1 (20 reviews) | 8.9 (154 reviews) | | **Ease of Admin** | 8.1 (6 reviews) | 7.9 (17 reviews) | 9.2 (126 reviews) | | **Quality of Support** | 10.0 (11 reviews) | 9.0 (58 reviews) | 9.3 (282 reviews) | | **Has the product been a good partner in doing business?** | 9.4 (6 reviews) | 8.5 (16 reviews) | 9.4 (126 reviews) | | **Product Direction (% positive)** | 10.0 (10 reviews) | 8.9 (62 reviews) | 9.3 (280 reviews) | --- ## Pricing ### Shield #### Entry-Level Pricing No pricing available #### Free Trial Yes ### TruValidate #### Entry-Level Pricing No pricing available #### Free Trial No information available ### SEON #### Entry-Level Pricing Plan: Premium Price: Contact Us Key Features: - Unlimited users - Unlimited custom rules - Unlimited API calls [Browse all 2 editions](https://www.g2.com/products/seon/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Business Intelligence | Product | Score | Reviews | |---|---|---| | **Shield** | N/A | N/A | | **TruValidate** | N/A | N/A | | **SEON** | N/A | N/A | #### Reports | Feature | Shield | TruValidate | SEON | |---|---|---|---| | **Reports Interface** | Not enough data | Not enough data | Not enough data | | **Steps to Answer** | Not enough data | Not enough data | Not enough data | | **Graphs and Charts** | Not enough data | Not enough data | Not enough data | | **Score Cards** | Not enough data | Not enough data | Not enough data | | **Dashboards** | Not enough data | Not enough data | Not enough data | #### Self Service | Feature | Shield | TruValidate | SEON | |---|---|---|---| | **Calculated Fields** | Not enough data | Not enough data | Not enough data | | **Data Column Filtering** | Not enough data | Not enough data | Not enough data | | **Data Discovery** | Not enough data | Not enough data | Not enough data | | **Search** | Not enough data | Not enough data | Not enough data | | **Collaboration / Workflow** | Not enough data | Not enough data | Not enough data | | **Automodeling** | Not enough data | Not enough data | Not enough data | #### Advanced Analytics | Feature | Shield | TruValidate | SEON | |---|---|---|---| | **Predictive Analytics** | Not enough data | Not enough data | Not enough data | | **Data Visualization** | Not enough data | Not enough data | Not enough data | | **Big Data Services** | Not enough data | Not enough data | Not enough data | #### Building Reports | Feature | Shield | TruValidate | SEON | |---|---|---|---| | **Data Transformation** | Not enough data | Not enough data | Not enough data | | **Data Modeling** | Not enough data | Not enough data | Not enough data | | **WYSIWYG Report Design** | Not enough data | Not enough data | Not enough data | | **Integration APIs** | Not enough data | Not enough data | Not enough data | #### Platform | Feature | Shield | TruValidate | SEON | |---|---|---|---| | **Mobile User Support** | Not enough data | Not enough data | Not enough data | | **Customization ** | Not enough data | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | | **Internationalization** | Not enough data | Not enough data | Not enough data | | **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | Not enough data | | **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | ### Location Intelligence | Product | Score | Reviews | |---|---|---| | **Shield** | N/A | N/A | | **TruValidate** | N/A | N/A | | **SEON** | N/A | N/A | #### Cartography | Feature | Shield | TruValidate | SEON | |---|---|---|---| | **Map Design** | Feature Not Available | Not enough data | Not enough data | | **Vector Mapping ** | Feature Not Available | Not enough data | Not enough data | | **Data Visualization** | Not enough data | Not enough data | Not enough data | | **Overlaying** | Not enough data | Not enough data | Not enough data | #### Analysis | Feature | Shield | TruValidate | SEON | |---|---|---|---| | **Predictive Analysis** | Not enough data | Not enough data | Not enough data | | **Distance Analysis ** | Not enough data | Not enough data | Not enough data | | **Spatial Analysis** | Not enough data | Not enough data | Not enough data | | **Data Stream** | Not enough data | Not enough data | Not enough data | #### Reporting | Feature | Shield | TruValidate | SEON | |---|---|---|---| | **Data Transformation** | Feature Not Available | Not enough data | Not enough data | | **WYSIWYG Design** | Feature Not Available | Not enough data | Not enough data | | **API Integrations** | Feature Not Available | Not enough data | Not enough data | ### Fraud Detection | Product | Score | Reviews | |---|---|---| | **Shield** | 8.0/10 | 9 | | **TruValidate** | 9.2/10 | 29 | | **SEON** | 8.6/10 | 218 | #### Detection | Feature | Shield | TruValidate | SEON | |---|---|---|---| | **Payment Verification** | 5.6 (9 reviews) | Feature Not Available | 8.5 (42 reviews) | | **Bot Mitigation** | 8.3 (8 reviews) | 9.1 (25 reviews) | 8.3 (152 reviews) | | **Real-Time Monitoring** | 8.5 (9 reviews) | 9.5 (25 reviews) | 8.8 (171 reviews) | | **Alerts** | 8.3 (8 reviews) | 9.6 (25 reviews) | 8.8 (168 reviews) | #### Analysis | Feature | Shield | TruValidate | SEON | |---|---|---|---| | **ID Analytics** | 7.6 (7 reviews) | 8.8 (24 reviews) | 8.8 (172 reviews) | | **Intelligence Reporting** | 8.6 (7 reviews) | 8.9 (24 reviews) | 8.9 (44 reviews) | | **Incident Reports** | 8.1 (7 reviews) | 9.7 (24 reviews) | 8.6 (42 reviews) | #### Administration | Feature | Shield | TruValidate | SEON | |---|---|---|---| | **Fraud Markers** | 8.5 (8 reviews) | 9.5 (25 reviews) | 8.9 (180 reviews) | | **Transaction Scoring** | 8.5 (8 reviews) | 9.0 (25 reviews) | 9.0 (183 reviews) | | **Blacklisting** | 7.6 (9 reviews) | 9.1 (25 reviews) | 9.0 (179 reviews) | #### Agentic AI - Fraud Detection | Feature | Shield | TruValidate | SEON | |---|---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | 8.1 (32 reviews) | | **Adaptive Learning** | Not enough data | Not enough data | 7.9 (27 reviews) | | **Decision Making** | Not enough data | Not enough data | 8.7 (31 reviews) | ### Click Fraud | Product | Score | Reviews | |---|---|---| | **Shield** | N/A | N/A | | **TruValidate** | N/A | N/A | | **SEON** | N/A | N/A | #### Trading | Feature | Shield | TruValidate | SEON | |---|---|---|---| | **Keyword Tracking** | Feature Not Available | Not enough data | Not enough data | | **Refund Management** | Feature Not Available | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | Not enough data | #### Threat Detection | Feature | Shield | TruValidate | SEON | |---|---|---|---| | **Account Alerts** | Not enough data | Not enough data | Not enough data | | **Threat Detection** | Not enough data | Not enough data | Not enough data | | **IP Address Monitoring** | Not enough data | Not enough data | Not enough data | | **Rules** | Not enough data | Not enough data | Not enough data | #### Blocking | Feature | Shield | TruValidate | SEON | |---|---|---|---| | **Manual IP Blocking** | Not enough data | Not enough data | Not enough data | | **Automated IP Blocking** | Not enough data | Not enough data | Not enough data | | **Cross-Campaign Blocking** | Not enough data | Not enough data | Not enough data | #### Agentic AI - Click Fraud | Feature | Shield | TruValidate | SEON | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### Anti-Money Laundering (AML) | Product | Score | Reviews | |---|---|---| | **Shield** | N/A | N/A | | **TruValidate** | N/A | N/A | | **SEON** | 7.9/10 | 19 | #### Fraud Detection | Feature | Shield | TruValidate | SEON | |---|---|---|---| | **Name Matching** | Not enough data | Not enough data | 8.4 (18 reviews) | | **Watch List** | Not enough data | Not enough data | 8.4 (18 reviews) | | **Scoring** | Not enough data | Not enough data | 9.0 (18 reviews) | | **E-filing** | Not enough data | Not enough data | 7.5 (17 reviews) | | **Workflows and Alerts** | Not enough data | Not enough data | 8.1 (17 reviews) | #### Compliance | Feature | Shield | TruValidate | SEON | |---|---|---|---| | **Due Dilligence** | Not enough data | Not enough data | 8.1 (17 reviews) | | **Regulations and Jurisdictions** | Not enough data | Not enough data | 7.9 (17 reviews) | | **Internal Policies** | Not enough data | Not enough data | 7.8 (17 reviews) | #### Monitoring | Feature | Shield | TruValidate | SEON | |---|---|---|---| | **Models** | Not enough data | Not enough data | 8.1 (16 reviews) | | **Simuation** | Not enough data | Not enough data | 8.1 (17 reviews) | | **Transaction Monitoring** | Not enough data | Not enough data | 8.1 (17 reviews) | | **Segmentation** | Not enough data | Not enough data | 8.3 (17 reviews) | | **QA** | Not enough data | Not enough data | 8.0 (17 reviews) | #### Reporting | Feature | Shield | TruValidate | SEON | |---|---|---|---| | **Compliance Reports** | Not enough data | Not enough data | 7.6 (18 reviews) | | **Suspicious Activity** | Not enough data | Not enough data | 8.4 (18 reviews) | | **Real-Time Dashboards** | Not enough data | Not enough data | 8.0 (17 reviews) | #### Generative AI - Anti Money Laundering | Feature | Shield | TruValidate | SEON | |---|---|---|---| | **Risk Scoring** | Not enough data | Not enough data | 7.9 (14 reviews) | | **Pattern Recognition** | Not enough data | Not enough data | 8.1 (13 reviews) | #### Agentic AI - Anti Money Laundering | Feature | Shield | TruValidate | SEON | |---|---|---|---| | **Adaptive Learning** | Not enough data | Not enough data | 7.0 (9 reviews) | | **Decision Making** | Not enough data | Not enough data | 7.8 (9 reviews) | ### E-commerce Fraud Protection | Product | Score | Reviews | |---|---|---| | **Shield** | N/A | N/A | | **TruValidate** | 8.8/10 | 77 | | **SEON** | 9.1/10 | 142 | #### Intelligence | Feature | Shield | TruValidate | SEON | |---|---|---|---| | **Transaction Scoring** | Not enough data | 8.6 (52 reviews) ✓ Verified | 9.3 (117 reviews) ✓ Verified | | **Risk Assessment** | Not enough data | 8.7 (53 reviews) ✓ Verified | 9.2 (121 reviews) ✓ Verified | | **Intelligence Reporting** | Not enough data | 8.8 (55 reviews) ✓ Verified | 8.9 (106 reviews) ✓ Verified | | **ID Analytics** | Not enough data | 8.6 (50 reviews) ✓ Verified | 9.0 (103 reviews) ✓ Verified | #### Detection | Feature | Shield | TruValidate | SEON | |---|---|---|---| | **Fraud Detection** | Not enough data | 8.9 (56 reviews) ✓ Verified | 9.1 (123 reviews) ✓ Verified | | **Alerts** | Not enough data | 8.6 (53 reviews) ✓ Verified | 8.8 (104 reviews) ✓ Verified | | **Real-Time Monitoring** | Not enough data | 9.2 (53 reviews) ✓ Verified | 9.2 (107 reviews) ✓ Verified | #### Response | Feature | Shield | TruValidate | SEON | |---|---|---|---| | **Device Tracking** | Not enough data | 9.1 (55 reviews) ✓ Verified | 9.0 (110 reviews) ✓ Verified | | **Fraud Markers** | Not enough data | 9.0 (53 reviews) ✓ Verified | 9.0 (109 reviews) ✓ Verified | | **Blacklisting** | Not enough data | Feature Not Available | 9.3 (101 reviews) ✓ Verified | | **Bot Mitigation** | Not enough data | 8.7 (49 reviews) ✓ Verified | 8.7 (92 reviews) ✓ Verified | --- ## Categories **Shared Categories (2):** [Fraud Detection Software](https://www.g2.com/categories/fraud-detection), [E-commerce Fraud Protection Software](https://www.g2.com/categories/e-commerce-fraud-protection) **Unique to Shield (3):** [Click Fraud Software](https://www.g2.com/categories/click-fraud), [Bot Detection and Mitigation Software](https://www.g2.com/categories/bot-detection-and-mitigation), [Location Intelligence Software](https://www.g2.com/categories/location-intelligence) **Unique to SEON (1):** [Anti-Money Laundering Software](https://www.g2.com/categories/anti-money-laundering) --- ## Reviewer Demographics ### By Company Size | Segment | Shield | TruValidate | SEON | |---|---|---|---| | **Small-Business** | 23.1% | 29.2% | 35.1% | | **Mid-Market** | 69.2% | 47.2% | 52.1% | | **Enterprise** | 7.7% | 23.6% | 12.9% | ### By Industry #### Shield - **Financial Services:** 30.8% - **Information Technology and Services:** 23.1% - **Telecommunications:** 7.7% - **Sporting Goods:** 7.7% - **Logistics and Supply Chain:** 7.7% - **Internet:** 7.7% - **Hospital & Health Care:** 7.7% - **Computer Games:** 7.7% #### TruValidate - **Financial Services:** 28.2% - **Insurance:** 11.3% - **Staffing and Recruiting:** 7.0% - **Banking:** 4.2% - **Real Estate:** 4.2% - **Medical Practice:** 4.2% - **Education Management:** 4.2% - **Gambling & Casinos:** 4.2% - **Accounting:** 2.8% - **Construction:** 2.8% - **Other:** 26.8% #### SEON - **Gambling & Casinos:** 39.4% - **Financial Services:** 24.2% - **Banking:** 6.3% - **Entertainment:** 3.3% - **Information Technology and Services:** 2.8% - **Airlines/Aviation:** 2.8% - **Leisure, Travel & Tourism:** 1.7% - **Computer & Network Security:** 1.7% - **Internet:** 1.7% - **Retail:** 1.4% - **Other:** 14.9% --- ## Alternatives ### Alternatives to Shield - [Sift](https://www.g2.com/products/sift-s-ai-powered-fraud-decisioning-platform-sift/reviews) — 4.6/5 stars (607 reviews) - [Fingerprint](https://www.g2.com/products/fingerprintjs-fingerprint/reviews) — 4.7/5 stars (377 reviews) - [Signifyd](https://www.g2.com/products/signifyd/reviews) — 4.6/5 stars (352 reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (720 reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25784 reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3650 reviews) - [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews) - [HAProxy](https://www.g2.com/products/haproxy/reviews) — 4.7/5 stars (900 reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) — 4.7/5 stars (710 reviews) - [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (809 reviews) ### Alternatives to TruValidate - [Riskified](https://www.g2.com/products/riskified/reviews) — 4.4/5 stars (226 reviews) - [Signifyd](https://www.g2.com/products/signifyd/reviews) — 4.6/5 stars (352 reviews) - [Sift](https://www.g2.com/products/sift-s-ai-powered-fraud-decisioning-platform-sift/reviews) — 4.6/5 stars (607 reviews) - [Fingerprint](https://www.g2.com/products/fingerprintjs-fingerprint/reviews) — 4.7/5 stars (377 reviews) - [Kount](https://www.g2.com/products/kount/reviews) — 4.8/5 stars (116 reviews) - [ClearSale](https://www.g2.com/products/clearsale/reviews) — 4.7/5 stars (206 reviews) - [Wyllo](https://www.g2.com/products/wyllo/reviews) — 4.7/5 stars (229 reviews) - [Chargeflow](https://www.g2.com/products/chargeflow-inc-chargeflow/reviews) — 4.7/5 stars (255 reviews) - [DataDome](https://www.g2.com/products/datadome/reviews) — 4.7/5 stars (231 reviews) - [Recorded Future](https://www.g2.com/products/recorded-future/reviews) — 4.6/5 stars (229 reviews) ### Alternatives to SEON - [Sift](https://www.g2.com/products/sift-s-ai-powered-fraud-decisioning-platform-sift/reviews) — 4.6/5 stars (607 reviews) - [Signifyd](https://www.g2.com/products/signifyd/reviews) — 4.6/5 stars (352 reviews) - [Riskified](https://www.g2.com/products/riskified/reviews) — 4.4/5 stars (226 reviews) - [Kount](https://www.g2.com/products/kount/reviews) — 4.8/5 stars (116 reviews) - [ClearSale](https://www.g2.com/products/clearsale/reviews) — 4.7/5 stars (206 reviews) - [Fingerprint](https://www.g2.com/products/fingerprintjs-fingerprint/reviews) — 4.7/5 stars (377 reviews) - [Wyllo](https://www.g2.com/products/wyllo/reviews) — 4.7/5 stars (229 reviews) - [Pirani](https://www.g2.com/products/pirani/reviews) — 4.6/5 stars (333 reviews) - [Mastercard Identity Review 360](https://www.g2.com/products/mastercard-identity-review-360/reviews) — 4.6/5 stars (70 reviews) - [Sardine](https://www.g2.com/products/sardine/reviews) — 4.8/5 stars (35 reviews) --- ## Top Discussions ### Shield No discussions available for this product. ### TruValidate - Title: [Does iovation utilize machine learning?](https://www.g2.com/discussions/machine-learning) — 2 comments, 1 upvote *(includes official response)* > **Top comment:** "Yes, our real-time machine learning analytics are continuously monitoring billions of global transactions, looking for subtle device, transaction, and..." - Title: [Does iovation rely on the use of personal data?](https://www.g2.com/discussions/personally-identifying-information-pii) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "iovation subscribes to a privacy-by-design methodology, meaning our technologies use the barest amount of non-directly identifying personal data to detect..." - Title: [How do you streamline the review process?](https://www.g2.com/discussions/fraud-review-process) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Quickly thwart attacks with customizable business rules. Once a high-risk behavior is identified, your custom business rules will flag the transaction. Rules..." - Title: [How do device associations help in identifying fraud rings?](https://www.g2.com/discussions/catching-fraud-rings) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Discover cybercriminals working together by exposing hidden associations. iovation’s patented technology allows us to reveal hidden connections between..." - Title: [How can fraud teams monitor transactions and trends?](https://www.g2.com/discussions/transactions-and-trends) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "We provide on-demand, ad hoc and scheduled reporting. Our dedicated Analytics team extends your fraud fighting capabilities with a variety of reporting..." ### SEON - Title: [What kind of rules do you have that affect the risk score?](https://www.g2.com/discussions/risk-score) — 2 comments, 1 upvote *(includes official response)* > **Top comment:** "We have pre-set rules, based on our own data, but you have the option to add a rule that fits your business. Our machine learning is also offering you rules..." - Title: [How does the scoring work?](https://www.g2.com/discussions/scoring-engine) — 2 comments, 1 upvote *(includes official response)* > **Top comment:** "We work with rules and each of them either adds or deducts points from the “risk score” which will be between 0 (not risky) and 100 (very risky). You have..." - Title: [I have useful data that is very specific to my business. Can I send that to the system?](https://www.g2.com/discussions/tailoring-data-sending) — 2 comments, 1 upvote *(includes official response)* > **Top comment:** "Yes. Our system collects all the risk-relevant data points and we also offer industry specific pre-set rules. You may also send your own information, like..." - Title: [What data do I have to share with you?](https://www.g2.com/discussions/data-sharing) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "First of all, it is up to you to decide what to send. Obviously, the more data points, the better the system can do its job. What we recommend depends on the..." - Title: [How does the integration work?](https://www.g2.com/discussions/integration-712d7cfe-7d1a-4f8e-8e49-d54bd176be8c) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "It’s very easy to integrate system and you have multiple options: Integrate by code: Our simple REST API can be integrated via code. Use plugins: We..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/shield-2023-05-19-vs-truvalidate-vs-seon)