# ServiceNow IT Asset Management vs USU Comparison
---
## AI Generated Summary
- **G2 reviewers report** that ServiceNow IT Asset Management excels in **cost optimization and reclamation** , effectively tracking software usage and hardware lifecycles. Users appreciate its ability to identify underutilized resources, which helps prevent over-licensing and unnecessary hardware purchases.
- **Users say** that USU offers a highly **customizable experience** , allowing companies to personalize the platform with their logos and color schemes. This feature fosters a sense of ownership among employees, making the tool feel tailored to their specific needs.
- **Reviewers mention** that ServiceNow's integration capabilities are robust, particularly with **cutting-edge cloud platforms**. This adaptability is crucial for organizations looking to leverage modern technologies in their asset management processes.
- **According to verified reviews** , USU stands out for its **depth and reliability of analysis**. Users highlight its exceptional data processing capabilities and the outstanding tools provided for data ingestion, which enhance overall monitoring and reporting.
- **Users have noted** that while ServiceNow has a solid reputation for **support and incident management** , some find it less intuitive compared to USU, which has received praise for its **user-friendly setup** and onboarding process.
- **G2 reviewers indicate** that both platforms have their strengths in asset inventory management, but USU shines in **software asset inventory** , receiving higher ratings in this area. Users appreciate its comprehensive tracking capabilities, which contribute to better software lifecycle management.



| | ServiceNow IT Asset Management | USU | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 481 | 43 | 
| **Largest Market Segment** | Enterprise (68.8% of reviews) | Enterprise (57.1% of reviews) | 
| **Entry Level Price** | No pricing available | Free Trial 100 seats | 

---
## Top Pros & Cons

### ServiceNow IT Asset Management

Pros:
- Asset Management (45 reviews)
- Ease of Use (22 reviews)

Cons:
- Learning Curve (15 reviews)
- Expensive (14 reviews)

### USU

Pros:
- Ease of Use (5 reviews)
- Product Quality (5 reviews)

Cons:
- Complex Configuration (2 reviews)
- Inadequate Reporting (1 reviews)

---
## Ratings Comparison
| Rating | ServiceNow IT Asset Management | USU | 
|---|---|---|
  | **Meets Requirements** | 8.8 (136 reviews) | 8.6 (38 reviews) | 
  | **Ease of Use** | 8.2 (328 reviews) | 8.3 (40 reviews) | 
  | **Ease of Setup** | 7.7 (206 reviews) | 8.1 (32 reviews) | 
  | **Ease of Admin** | 8.5 (62 reviews) | 7.9 (19 reviews) | 
  | **Quality of Support** | 8.6 (225 reviews) | 9.0 (35 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (66 reviews) | 8.9 (19 reviews) | 
  | **Product Direction (% positive)** | 9.2 (153 reviews) | 9.4 (36 reviews) | 

---
## Pricing

### ServiceNow IT Asset Management

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### USU

#### Entry-Level Pricing

Plan: Customer Service Knowledge Management

Price: Free Trial 100 seats

Key Features:
- ROI Snapshot

[Browse all 3 editions](https://www.g2.com/products/usu/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Cloud Cost Management

| Product | Score | Reviews |
|---|---|---|
| **ServiceNow IT Asset Management** | 9.3/10 | 13 |
| **USU** | N/A | N/A |

#### Operations

| Feature | ServiceNow IT Asset Management | USU | 
|---|---|---|
| **Scheduling** | 9.2 (11 reviews) | Not enough data | 
| **Automation** | 9.5 (10 reviews) | Not enough data | 
| **Multi-Cloud Management** | 9.3 (9 reviews) | Not enough data | 
| **Usage Monitoring** | 9.3 (10 reviews) | Not enough data | 

#### Cost Optimization

| Feature | ServiceNow IT Asset Management | USU | 
|---|---|---|
| **Spend Forecasting and Optimization ** | 9.2 (10 reviews) | Not enough data | 
| **Recommendations  ** | 9.0 (10 reviews) | Not enough data | 
| **Spend Tracking ** | 9.1 (9 reviews) | Not enough data | 

#### Administration

| Feature | ServiceNow IT Asset Management | USU | 
|---|---|---|
| **Reporting** | 8.7 (10 reviews) | Not enough data | 
| **Dashboards and Visualizations ** | 9.6 (9 reviews) | Not enough data | 
| **Compliance** | 8.9 (9 reviews) | Not enough data | 

#### Agentic AI - Cloud Cost Management

| Feature | ServiceNow IT Asset Management | USU | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### IT Asset Management

| Product | Score | Reviews |
|---|---|---|
| **ServiceNow IT Asset Management** | 7.3/10 | 260 |
| **USU** | 8.8/10 | 11 |

#### Asset Inventory

| Feature | ServiceNow IT Asset Management | USU | 
|---|---|---|
| **Hardware Asset Inventory** | 9.4 (186 reviews) | 8.3 (9 reviews) | 
| **Software Asset Inventory** | 9.0 (115 reviews) | 9.3 (9 reviews) | 
| **Cloud Asset Inventory** | 8.0 (67 reviews) | 9.3 (9 reviews) | 
| **Mobile Asset Inventory** | 7.7 (67 reviews) | 8.9 (9 reviews) | 
| **Asset Discovery** | 8.6 (88 reviews) | 8.7 (9 reviews) | 

#### Generative AI

| Feature | ServiceNow IT Asset Management | USU | 
|---|---|---|
| **AI Text Generation** | 5.6 (27 reviews) | 8.5 (9 reviews) | 
| **AI Text Generation** | 5.6 (25 reviews) | 7.9 (8 reviews) | 

#### Agentic AI - IT Asset Management

| Feature | ServiceNow IT Asset Management | USU | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (15 reviews) | Not enough data | 
| **Multi-step Planning** | 5.0 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 5.0 (7 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.2 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (9 reviews) | Not enough data | 
| **Decision Making** | 7.0 (11 reviews) | Feature Not Available | 

#### Management

| Feature | ServiceNow IT Asset Management | USU | 
|---|---|---|
| **Central Dashboard** | 9.3 (134 reviews) | 8.7 (9 reviews) | 
| **Asset Policy Management** | 8.4 (79 reviews) | 8.9 (9 reviews) | 
| **Risk Management** | 8.5 (70 reviews) | 9.1 (9 reviews) | 
| **Integrations** | 8.4 (124 reviews) | 8.9 (9 reviews) | 

### Software Asset Management Tools

| Product | Score | Reviews |
|---|---|---|
| **ServiceNow IT Asset Management** | N/A | N/A |
| **USU** | 8.7/10 | 31 |

#### Functionality

| Feature | ServiceNow IT Asset Management | USU | 
|---|---|---|
| **Software inventory and lifecycle management** | Not enough data | 8.6 (27 reviews) | 
| **License entitlement and usage management** | Not enough data | 9.0 (26 reviews) | 
| **Vendor management and compliance** | Not enough data | 8.9 (25 reviews) | 
| **Automated end user license provisioning** | Not enough data | 8.3 (22 reviews) | 
| **Approved app catalogue** | Not enough data | 9.0 (21 reviews) | 
| **Customized alerts** | Not enough data | 8.4 (24 reviews) | 

#### Agentic AI - Software Asset Management Tools

| Feature | ServiceNow IT Asset Management | USU | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Risk assessment

| Feature | ServiceNow IT Asset Management | USU | 
|---|---|---|
| **Shadow IT detection** | Not enough data | 8.6 (23 reviews) | 
| **Software vulnerability assessment** | Not enough data | 9.0 (21 reviews) | 
| **Redundant software functionality identification** | Not enough data | 8.8 (21 reviews) | 

---
## Categories
**Shared Categories (1):** [IT Asset Management Software](https://www.g2.com/categories/it-asset-management)

**Unique to ServiceNow IT Asset Management (1):** [Cloud Cost Management Tools](https://www.g2.com/categories/cloud-cost-management)

**Unique to USU (1):** [Software Asset Management (SAM) Tools](https://www.g2.com/categories/software-asset-management-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | ServiceNow IT Asset Management | USU | 
|---|---|---|
| **Small-Business** | 8.7% | 28.6% | 
| **Mid-Market** | 22.5% | 14.3% | 
| **Enterprise** | 68.8% | 57.1% | 

### By Industry

#### ServiceNow IT Asset Management

- **Information Technology and Services:** 23.2%
- **Financial Services:** 9.2%
- **Banking:** 6.5%
- **Hospital & Health Care:** 6.5%
- **Insurance:** 5.5%
- **Manufacturing:** 4.4%
- **Computer Software:** 3.8%
- **Retail:** 2.7%
- **Consulting:** 2.7%
- **Utilities:** 2.4%
- **Other:** 33.1%

#### USU

- **Consumer Services:** 28.6%
- **Automotive:** 11.9%
- **Computer Software:** 11.9%
- **Insurance:** 7.1%
- **Information Technology and Services:** 7.1%
- **Architecture & Planning:** 2.4%
- **Consumer Goods:** 2.4%
- **E-Learning:** 2.4%
- **Financial Services:** 2.4%
- **Health, Wellness and Fitness:** 2.4%
- **Other:** 21.4%

---
## Alternatives

### Alternatives to ServiceNow IT Asset Management

- [Flexera One](https://www.g2.com/products/flexera-one/reviews) — 4.3/5 stars (122 reviews)
- [NinjaOne](https://www.g2.com/products/ninjaone/reviews) — 4.7/5 stars (4392 reviews)
- [Scrut Automation](https://www.g2.com/products/scrut-automation/reviews) — 4.9/5 stars (1313 reviews)
- [SolarWinds Service Desk](https://www.g2.com/products/solarwinds-service-desk/reviews) — 4.3/5 stars (785 reviews)
- [Freshservice](https://www.g2.com/products/freshservice/reviews) — 4.6/5 stars (1336 reviews)
- [Atera](https://www.g2.com/products/atera/reviews) — 4.6/5 stars (1211 reviews)
- [TeamViewer](https://www.g2.com/products/teamviewer/reviews) — 4.5/5 stars (4029 reviews)
- [Datadog](https://www.g2.com/products/datadog/reviews) — 4.4/5 stars (724 reviews)
- [IT Glue](https://www.g2.com/products/it-glue/reviews) — 4.6/5 stars (706 reviews)
- [LogMeIn Resolve](https://www.g2.com/products/logmein-resolve/reviews) — 4.3/5 stars (469 reviews)

### Alternatives to USU

- [Freshservice](https://www.g2.com/products/freshservice/reviews) — 4.6/5 stars (1336 reviews)
- [SolarWinds Service Desk](https://www.g2.com/products/solarwinds-service-desk/reviews) — 4.3/5 stars (785 reviews)
- [NinjaOne](https://www.g2.com/products/ninjaone/reviews) — 4.7/5 stars (4392 reviews)
- [TeamViewer](https://www.g2.com/products/teamviewer/reviews) — 4.5/5 stars (4029 reviews)
- [Scrut Automation](https://www.g2.com/products/scrut-automation/reviews) — 4.9/5 stars (1313 reviews)
- [Atera](https://www.g2.com/products/atera/reviews) — 4.6/5 stars (1211 reviews)
- [IT Glue](https://www.g2.com/products/it-glue/reviews) — 4.6/5 stars (706 reviews)
- [LogMeIn Resolve](https://www.g2.com/products/logmein-resolve/reviews) — 4.3/5 stars (469 reviews)
- [Hudu](https://www.g2.com/products/hudu/reviews) — 4.7/5 stars (357 reviews)
- [Torii](https://www.g2.com/products/torii/reviews) — 4.5/5 stars (311 reviews)

---
## Top Discussions

### ServiceNow IT Asset Management

- Title: [What is ServiceNow IT Asset Management used for?](https://www.g2.com/discussions/what-is-servicenow-it-asset-management-used-for) — 1 comment, 1 upvote
  > **Top comment:** "ServiceNow IT Asset Management (ITAM) is a module within the ServiceNow platform that helps organizations track, manage, and optimize their IT assets..."

### USU

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/servicenow-it-asset-management-vs-usu)