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Compare Serpstat and Sprout Social 
Featured Products
At a Glance
Market Segments
Small-Business (80.3% of reviews)
Small-Business (44.8% of reviews)
Entry-Level Pricing
Free Trial
Starting at $199.00 1 user/per month (billed annually)
Serpstat
Star Rating
(463)4.6 out of 5
Market Segments
Small-Business (80.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 5 pricing plansSprout Social
Star Rating
(5,753)4.4 out of 5
Market Segments
Small-Business (44.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSerpstat vs Sprout Social
When assessing the two solutions, reviewers found them equally easy to use. However, Serpstat is easier to set up and administer.reviewers also preferred doing business with Serpstat overall.
- Reviewers felt that Serpstat meets the needs of their business better than Sprout Social.
- When comparing quality of ongoing product support, reviewers felt that Serpstat is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Serpstat over Sprout Social.
Pricing
Entry-Level Pricing
Serpstat
Free Trial
Free Trial
Trying out Serpstat with a free trial is an excellent way to experience it.
- Seats: 1
Sprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
Serpstat
Free Trial is available
Sprout Social
Free Trial is available
Ratings
Meets Requirements
9.1
414
8.5
5,033
Ease of Use
8.8
417
8.8
5,086
Ease of Setup
9.0
198
8.7
3,470
Ease of Admin
9.0
193
8.8
2,167
Quality of Support
9.4
377
8.6
4,500
Has the product been a good partner in doing business?
9.5
185
8.7
2,134
Product Direction (% positive)
9.1
401
8.9
4,957
Features by Category
Social Analytics
Not enough data
7.7(won by default)
2956
Not enough data
7.8(won by default)
3141
Not enough data
8.7(won by default)
3306
Not enough data
7.2(won by default)
2595
Not enough data
7.0(won by default)
2602
Not enough data
7.2(won by default)
2361
Not enough data
7.1(won by default)
2299
Reports & Dashboards
Not enough data
8.1(won by default)
3179
Not enough data
8.5(won by default)
3244
Not enough data
8.5(won by default)
3085
Not enough data
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
6.2(won by default)
893
Not enough data
6.2(won by default)
886
Not enough data
6.2(won by default)
878
Not enough data
6.2(won by default)
884
Not enough data
6.2(won by default)
885
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Feature Not Available
Not enough data
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Content
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
9.3
5
Not enough data
SEO Auditing & Monitoring
9.0
33
Not enough data
9.0
27
Not enough data
8.8
26
Not enough data
9.1
27
Not enough data
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
8.5
320
Not enough data
9.0
338
Not enough data
8.9
325
Not enough data
8.6
32
Not enough data
8.6
22
Not enough data
SEO Reporting
8.9
321
Not enough data
9.1
35
Not enough data
8.8
32
Not enough data
9.0
23
Not enough data
Generative AI
Not enough data
Not enough data
Feature Not Available
Not enough data
Content & Collaboration
Not enough data
8.9
3125
Not enough data
7.9
2913
Not enough data
8.2
2967
Not enough data
8.0
2860
Not enough data
8.3
2975
Not enough data
Feature Not Available
Social Management
Not enough data
8.6
4149
Not enough data
8.9
4140
Not enough data
8.0
3785
Not enough data
8.5
4089
Not enough data
Feature Not Available
Not enough data
7.9
2876
Not enough data
7.5
2474
Agentic AI - Social Media Management
Not enough data
6.2
1062
Not enough data
6.4
1052
Not enough data
6.5
1049
Not enough data
6.5
1044
Not enough data
6.4
1035
Not enough data
6.4
1036
Not enough data
6.4
1032
Data collection
9.7
5
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
10.0
6
Not enough data
Segment Trending
10.0
7
Not enough data
9.7
5
Not enough data
10.0
6
Not enough data
10.0
5
Not enough data
Analysis
10.0
6
Not enough data
9.8
7
Not enough data
9.7
6
Not enough data
Platform
10.0
7
Not enough data
9.2
6
Not enough data
9.3
5
Not enough data
10.0
6
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Monitoring & Listening
Not enough data
8.5
1894
Not enough data
7.0
1431
Not enough data
8.0
1198
Not enough data
7.9
1183
Not enough data
7.7
1155
Not enough data
7.8
1182
Agentic AI - Social Media Listening Tools
Not enough data
6.4
387
Not enough data
6.4
385
Not enough data
6.4
388
Not enough data
6.4
386
Not enough data
6.4
386
Data Management & Analysis
Not enough data
7.5
1200
Not enough data
8.6
1953
Not enough data
8.0
1219
Not enough data
7.8
1124
Planning
Not enough data
Not enough data
Publishing
Not enough data
Not enough data
Social Media
Not enough data
Not enough data
Planning
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
7.1
859
Not enough data
6.9
848
Process
Not enough data
8.4
1449
Not enough data
7.9
1236
Not enough data
7.7
1003
Channels
Not enough data
Feature Not Available
Not enough data
8.8
1498
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1124
Not enough data
8.4
1420
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Tools
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Serpstat and Sprout Social share no categories
Unique Categories
Serpstat is categorized as Competitive Intelligence, Content Creation, Market Intelligence, Content Analytics, SEO Tools, Local SEO, and Paid Search Intelligence
Sprout Social is categorized as Social Media Suites, Social Media Listening Tools, Social Media Management, Social Media Analytics, and Social Customer Service
Reviews
Reviewers' Company Size
Serpstat
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
26.8%
Internet
13.9%
Information Technology and Services
6.6%
Computer Software
6.2%
Consumer Goods
2.7%
Other
43.8%
Marketing and Advertising
20.8%
Non-Profit Organization Management
6.1%
Higher Education
5.5%
Information Technology and Services
3.7%
Financial Services
3.2%
Other
60.8%
Discussions
What is Serpstat used for?
3 Comments
SS
helps us analyze our competitor ads and perform long-tail keyword research,Read more
Will you have any sales in future?
1 Comment
Official Response from Serpstat
Hi Alex,
We will be happy to have you back and provide you with a personal offer as our recent customer. Please, get in touch via email v.alokhin@serpstat.comRead more
Serpstat has no more discussions with answers
Is there a place of education for users?
6 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
Is Sprout Social legit?
4 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
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