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At a Glance
Market Segments
Small-Business (80.3% of reviews)
Mid-Market (42.3% of reviews)
Entry-Level Pricing
Free Trial
Free Trial
Serpstat
Star Rating
(463)4.6 out of 5
Market Segments
Small-Business (80.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 5 pricing plansSimilarweb
Star Rating
(1,007)4.5 out of 5
Market Segments
Mid-Market (42.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Similarweb excels in providing comprehensive web traffic insights, with a strong focus on benchmarking and competitive analysis, while Serpstat shines in its SEO auditing capabilities, particularly with features like SEO Alerting and Technical SEO, which reviewers find highly effective.
- Reviewers mention that Serpstat's content creation tools, such as Content Management and Content Curation, receive higher ratings compared to Similarweb, which struggles in this area, with users noting that Serpstat offers a more robust suite for managing and optimizing content.
- G2 users highlight that Serpstat's ease of use and setup are superior, with a score of 9.0 for Ease of Setup, while Similarweb's score of 8.7 indicates that users find it slightly more complex to get started with the platform.
- Users on G2 emphasize that Serpstat provides better customer support, reflected in its Quality of Support rating of 9.4, compared to Similarweb's 8.7, with many reviewers noting quicker response times and more helpful resources from Serpstat.
- Reviewers mention that Similarweb's data collection capabilities, particularly in Natural Language Processing (NLP), are rated lower at 7.0, while Serpstat's advanced data collection features receive a perfect score of 10.0, indicating a significant advantage in this area.
- Users say that Serpstat's reporting features, including Custom Dashboards and Data Visualization, are more customizable and user-friendly, with scores of 10.0 and 9.1 respectively, while Similarweb's reporting tools are seen as less flexible, with a score of 8.2 for Customizable Dashboard.
Pricing
Entry-Level Pricing
Serpstat
Free Trial
Free Trial
Trying out Serpstat with a free trial is an excellent way to experience it.
- Seats: 1
Similarweb
Free trial
Free Trial
Ideal for Individual marketers who want to have basic data about their competitors.
- Basic Traffic Overview
Free Trial
Serpstat
Free Trial is available
Similarweb
Free Trial is available
Ratings
Meets Requirements
9.1
414
8.5
826
Ease of Use
8.8
417
8.6
834
Ease of Setup
9.0
198
8.7
337
Ease of Admin
9.0
193
8.6
268
Quality of Support
9.4
377
8.7
734
Has the product been a good partner in doing business?
9.5
185
8.7
273
Product Direction (% positive)
9.1
401
8.9
788
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.3
472
Feature Not Available
8.4
234
Agentic AI - Competitive Intelligence
Not enough data
7.6
22
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
499
Platform Content
Not enough data
Feature Not Available
Platform Reporting
Not enough data
8.2
504
9.3
5
8.4
505
SEO Auditing & Monitoring
9.0
33
7.6
53
9.0
27
8.1
54
8.8
26
8.1
136
9.1
27
7.4
48
Agentic AI - SEO Tools
Not enough data
7.7
11
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
11
SEO Content & Rankings
8.5
320
7.6
137
9.0
338
8.5
192
8.9
325
8.2
157
8.6
32
7.9
144
8.6
22
8.2
148
SEO Reporting
8.9
321
9.0
194
9.1
35
8.7
175
8.8
32
8.3
163
9.0
23
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Feature Not Available
Feature Not Available
Data collection
9.7
5
7.2
270
9.7
5
Feature Not Available
9.7
5
7.8
343
|
Verified
9.7
5
Feature Not Available
10.0
6
7.8
337
|
Verified
Segment Trending
10.0
7
8.4
445
|
Verified
9.7
5
7.5
377
10.0
6
8.3
418
|
Verified
10.0
5
Feature Not Available
Analysis
10.0
6
8.3
419
9.8
7
8.4
444
|
Verified
9.7
6
7.7
325
|
Verified
Platform
10.0
7
8.5
455
|
Verified
9.2
6
8.3
390
|
Verified
9.3
5
7.3
315
|
Verified
10.0
6
7.5
305
|
Verified
9.3
5
7.8
333
|
Verified
Not enough data
8.0
313
Agentic AI - Market Intelligence
Not enough data
8.3
12
Not enough data
Feature Not Available
Platform Insights
Not enough data
7.6
199
Not enough data
7.5
180
Not enough data
7.8
196
Not enough data
7.1
209
Not enough data
8.1
219
Not enough data
8.0
209
Not enough data
7.9
207
Agentic AI - Digital Advertising Intelligence
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Additional Functionality
Not enough data
7.9
206
Not enough data
7.0
165
Platform Basics
Not enough data
8.4
217
Not enough data
7.4
193
Not enough data
8.1
225
Platform Data
Not enough data
7.4
163
Not enough data
8.0
188
Not enough data
8.7
226
Not enough data
7.6
184
Agentic AI - Operational Risk Management
Not enough data
Feature Not Available
Data Management
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
Feature Not Available
Data as a Service
Not enough data
9.4
6
Not enough data
9.7
6
Architecture
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Planning
Not enough data
Not enough data
Publishing
Not enough data
Not enough data
Social Media
Not enough data
Not enough data
Planning
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.7
137
8.7
5
Feature Not Available
Metrics
Not enough data
8.1
116
Not enough data
8.3
126
Not enough data
8.3
128
Not enough data
8.0
119
Not enough data
7.7
117
Not enough data
8.7
129
Agentic AI - Content Analytics
Not enough data
7.7
13
Not enough data
7.6
13
Not enough data
7.9
13
Not enough data
8.3
13
Not enough data
8.8
13
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Serpstat and Similarweb are categorized as Competitive Intelligence, Market Intelligence, Content Analytics, SEO Tools, and Paid Search Intelligence
Unique Categories
Serpstat is categorized as Content Creation and Local SEO
Similarweb is categorized as Data as a Service (DaaS), Digital Advertising Intelligence, and Answer Engine Optimization (AEO)
Reviews
Reviewers' Company Size
Serpstat
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Similarweb
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
26.8%
Internet
13.9%
Information Technology and Services
6.6%
Computer Software
6.2%
Consumer Goods
2.7%
Other
43.8%
Marketing and Advertising
26.6%
Retail
7.1%
Financial Services
6.8%
Information Technology and Services
5.8%
Computer Software
4.3%
Other
49.4%
Discussions
What is Serpstat used for?
3 Comments
SS
helps us analyze our competitor ads and perform long-tail keyword research,Read more
Will you have any sales in future?
1 Comment
Official Response from Serpstat
Hi Alex,
We will be happy to have you back and provide you with a personal offer as our recent customer. Please, get in touch via email v.alokhin@serpstat.comRead more
Serpstat has no more discussions with answers
ffffff
2 Comments
PM
It's awesome tool, the only one that helps to have a clear overwiew about traffic and competition.
Read more
When will Similarweb APIs be available for new metrics like Sessions per user, Avg Session time in App analysis catgeory
1 Comment
OB
Hi Kishore, good news! This data is now available through our App Intelligence tool. You can read more about this here:...Read more
Can I see what e-Commerce platform that use by the website?
1 Comment
OB
Hi Lifnur,
Similarweb provides a premium feature called 'Website Technologies' which provides a list of the web plugin applications or integrations...Read more
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