# SEON, Wyllo vs Kount Comparison

| | SEON | Wyllo | Kount | 
|---|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.7 out of 5 | 4.8 out of 5 | 
| **Total Reviews** | 379 | 229 | 116 | 
| **Largest Market Segment** | Mid-Market (52.1% of reviews) | Small-Business (69.1% of reviews) | Mid-Market (46.8% of reviews) | 
| **Entry Level Price** | Contact Us | Pay As You Go Per Month | No pricing available | 

---
## Top Pros & Cons

### SEON

Pros:
- Ease of Use (29 reviews)
- Fraud Prevention (25 reviews)

Cons:
- Limited Customization (9 reviews)
- Data Inaccuracy (8 reviews)

### Wyllo

Pros:
- Fraud Prevention (44 reviews)
- Fraud Detection (30 reviews)

Cons:
- False Positives (10 reviews)
- Lack of Clarity (10 reviews)

### Kount

Pros:
- Fraud Prevention (8 reviews)
- Detection Efficiency (7 reviews)

Cons:
- Inaccuracy (6 reviews)
- False Positives (5 reviews)

---
## Ratings Comparison
| Rating | SEON | Wyllo | Kount | 
|---|---|---|---|
  | **Meets Requirements** | 9.1 (299 reviews) | 9.4 (177 reviews) | 9.4 (94 reviews) | 
  | **Ease of Use** | 9.1 (306 reviews) | 9.4 (180 reviews) | 9.2 (97 reviews) | 
  | **Ease of Setup** | 8.9 (154 reviews) | 9.3 (149 reviews) | 9.1 (66 reviews) | 
  | **Ease of Admin** | 9.2 (126 reviews) | 9.7 (102 reviews) | 9.5 (62 reviews) | 
  | **Quality of Support** | 9.3 (282 reviews) | 9.5 (173 reviews) | 9.5 (93 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (126 reviews) | 9.6 (102 reviews) | 9.8 (62 reviews) | 
  | **Product Direction (% positive)** | 9.3 (280 reviews) | 9.3 (167 reviews) | 9.5 (95 reviews) | 

---
## Pricing

### SEON

#### Entry-Level Pricing

Plan: Premium

Price: Contact Us

Key Features:
- Unlimited users
- Unlimited custom rules
- Unlimited API calls

[Browse all 2 editions](https://www.g2.com/products/seon/pricing)

#### Free Trial

Yes

### Wyllo

#### Entry-Level Pricing

Plan: NoFraud Protection

Price: Pay As You Go Per Month

Description: NoFraud Protection Service is a Software-as-a-Service fraud prevention service that integrates with ecommerce platforms to provide real-time fraud screening and Pass or Fail decision for transactions.

Key Features:
- Web Platform Access – access via web browser to account information, settings, transaction screening decisions, analytics, and other information.
- Decision Engine – Industry tested algorithms that combine customer inputs with 3rd party sources to produce and analyze thousands of data points and provide Pass or Fail decisions on approximately 99.5% of transactions screened, automatically escalating the remaining percentage for Manual Review.
- Manual Review and Verification – The vast majority of transactions submitted to NoFraud receive an instant and actionable decision of Pass or Fail. 

[Browse all 2 editions](https://www.g2.com/products/wyllo/pricing)

#### Free Trial

Yes

### Kount

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Fraud Detection

| Product | Score | Reviews |
|---|---|---|
| **SEON** | 8.6/10 | 218 |
| **Wyllo** | 9.3/10 | 89 |
| **Kount** | 9.3/10 | 80 |

#### Detection

| Feature | SEON | Wyllo | Kount | 
|---|---|---|---|
| **Payment Verification** | 8.5 (42 reviews) | 9.4 (78 reviews) | 9.2 (65 reviews) | 
| **Bot Mitigation** | 8.3 (152 reviews) | 9.1 (70 reviews) | Feature Not Available | 
| **Real-Time Monitoring** | 8.8 (171 reviews) | 9.4 (78 reviews) | 9.3 (70 reviews) | 
| **Alerts** | 8.8 (168 reviews) | 9.3 (78 reviews) | 9.2 (66 reviews) | 

#### Analysis 

| Feature | SEON | Wyllo | Kount | 
|---|---|---|---|
| **ID Analytics** | 8.8 (172 reviews) | 9.3 (72 reviews) | 9.2 (64 reviews) | 
| **Intelligence Reporting** | 8.9 (44 reviews) | 9.5 (74 reviews) | 9.3 (64 reviews) | 
| **Incident Reports** | 8.6 (42 reviews) | 9.3 (72 reviews) | 9.4 (60 reviews) | 

#### Administration

| Feature | SEON | Wyllo | Kount | 
|---|---|---|---|
| **Fraud Markers** | 8.9 (180 reviews) | 9.3 (78 reviews) | 9.4 (68 reviews) | 
| **Transaction Scoring** | 9.0 (183 reviews) | 9.4 (79 reviews) | 9.2 (69 reviews) | 
| **Blacklisting** | 9.0 (179 reviews) | 9.3 (75 reviews) | 9.5 (70 reviews) | 

#### Agentic AI - Fraud Detection

| Feature | SEON | Wyllo | Kount | 
|---|---|---|---|
| **Cross-system Integration** | 8.1 (32 reviews) | 9.2 (22 reviews) | Not enough data | 
| **Adaptive Learning** | 7.9 (27 reviews) | 9.2 (22 reviews) | Not enough data | 
| **Decision Making** | 8.7 (31 reviews) | 9.5 (22 reviews) | Not enough data | 

### Risk-Based Authentication (RBA)

| Product | Score | Reviews |
|---|---|---|
| **SEON** | N/A | N/A |
| **Wyllo** | N/A | N/A |
| **Kount** | 9.2/10 | 31 |

#### Administration

| Feature | SEON | Wyllo | Kount | 
|---|---|---|---|
| **Bi-Directional Identity Synchronization** | Not enough data | Not enough data | 9.2 (15 reviews) | 
| **Policy Management** | Not enough data | Not enough data | 9.3 (19 reviews) | 
| **Cloud Directory** | Not enough data | Not enough data | 9.2 (13 reviews) | 
| **Application Integrations** | Not enough data | Not enough data | Not enough data | 

### Anti-Money Laundering (AML)

| Product | Score | Reviews |
|---|---|---|
| **SEON** | 7.9/10 | 19 |
| **Wyllo** | N/A | N/A |
| **Kount** | N/A | N/A |

#### Fraud Detection

| Feature | SEON | Wyllo | Kount | 
|---|---|---|---|
| **Name Matching** | 8.4 (18 reviews) | Not enough data | Not enough data | 
| **Watch List** | 8.4 (18 reviews) | Not enough data | Not enough data | 
| **Scoring** | 9.0 (18 reviews) | Not enough data | Not enough data | 
| **E-filing** | 7.5 (17 reviews) | Not enough data | Not enough data | 
| **Workflows and Alerts** | 8.1 (17 reviews) | Not enough data | Not enough data | 

#### Compliance

| Feature | SEON | Wyllo | Kount | 
|---|---|---|---|
| **Due Dilligence** | 8.1 (17 reviews) | Not enough data | Not enough data | 
| **Regulations and Jurisdictions** | 7.9 (17 reviews) | Not enough data | Not enough data | 
| **Internal Policies** | 7.8 (17 reviews) | Not enough data | Not enough data | 

#### Monitoring

| Feature | SEON | Wyllo | Kount | 
|---|---|---|---|
| **Models** | 8.1 (16 reviews) | Not enough data | Not enough data | 
| **Simuation** | 8.1 (17 reviews) | Not enough data | Not enough data | 
| **Transaction Monitoring** | 8.1 (17 reviews) | Not enough data | Not enough data | 
| **Segmentation** | 8.3 (17 reviews) | Not enough data | Not enough data | 
| **QA** | 8.0 (17 reviews) | Not enough data | Not enough data | 

#### Reporting

| Feature | SEON | Wyllo | Kount | 
|---|---|---|---|
| **Compliance Reports** | 7.6 (18 reviews) | Not enough data | Not enough data | 
| **Suspicious Activity** | 8.4 (18 reviews) | Not enough data | Not enough data | 
| **Real-Time Dashboards** | 8.0 (17 reviews) | Not enough data | Not enough data | 

#### Generative AI - Anti Money Laundering

| Feature | SEON | Wyllo | Kount | 
|---|---|---|---|
| **Risk Scoring** | 7.9 (14 reviews) | Not enough data | Not enough data | 
| **Pattern Recognition** | 8.1 (13 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Anti Money Laundering

| Feature | SEON | Wyllo | Kount | 
|---|---|---|---|
| **Adaptive Learning** | 7.0 (9 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 7.8 (9 reviews) | Not enough data | Not enough data | 

### Deduction Management

| Product | Score | Reviews |
|---|---|---|
| **SEON** | N/A | N/A |
| **Wyllo** | N/A | N/A |
| **Kount** | N/A | N/A |

#### Document Management - Deduction Management

| Feature | SEON | Wyllo | Kount | 
|---|---|---|---|
| **Analysis** | Not enough data | Not enough data | Not enough data | 
| **Repository** | Not enough data | Not enough data | Not enough data | 

### Accounting & Finance

| Product | Score | Reviews |
|---|---|---|
| **SEON** | N/A | N/A |
| **Wyllo** | N/A | N/A |
| **Kount** | N/A | N/A |

#### Agentic AI - Accounting & Finance

| Feature | SEON | Wyllo | Kount | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 

### Financial Fraud Prevention

| Product | Score | Reviews |
|---|---|---|
| **SEON** | N/A | N/A |
| **Wyllo** | N/A | N/A |
| **Kount** | N/A | N/A |

#### Transaction Monitoring - Financial Fraud Prevention

| Feature | SEON | Wyllo | Kount | 
|---|---|---|---|
| **Payment monitoring** | Not enough data | Not enough data | Not enough data | 
| **Real-time risk monitoring** | Not enough data | Not enough data | Not enough data | 
| **Threshold Management** | Not enough data | Not enough data | Not enough data | 

#### Identity & Authentication - Financial Fraud Prevention

| Feature | SEON | Wyllo | Kount | 
|---|---|---|---|
| **Identity Verification** | Not enough data | Not enough data | Not enough data | 
| **MFA** | Not enough data | Not enough data | Not enough data | 

#### Behavioral & Analytics Detection - Financial Fraud Prevention

| Feature | SEON | Wyllo | Kount | 
|---|---|---|---|
| **Behavioral Analytics** | Not enough data | Not enough data | Not enough data | 
| **Bot Detection** | Not enough data | Not enough data | Not enough data | 

#### Audit & Compliance - Financial Fraud Prevention

| Feature | SEON | Wyllo | Kount | 
|---|---|---|---|
| **Audit Trail** | Not enough data | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | Not enough data | 

### E-commerce Fraud Protection

| Product | Score | Reviews |
|---|---|---|
| **SEON** | 9.1/10 | 142 |
| **Wyllo** | 9.2/10 | 134 |
| **Kount** | 9.2/10 | 86 |

#### Intelligence

| Feature | SEON | Wyllo | Kount | 
|---|---|---|---|
| **Transaction Scoring** | 9.3 (117 reviews) ✓ Verified | 9.3 (127 reviews) | 9.3 (77 reviews) ✓ Verified | 
| **Risk Assessment** | 9.2 (121 reviews) ✓ Verified | 9.3 (132 reviews) | 9.3 (76 reviews) ✓ Verified | 
| **Intelligence Reporting** | 8.9 (106 reviews) ✓ Verified | 9.1 (123 reviews) | 9.2 (75 reviews) ✓ Verified | 
| **ID Analytics** | 9.0 (103 reviews) ✓ Verified | 9.1 (123 reviews) | 9.2 (72 reviews) ✓ Verified | 

#### Detection

| Feature | SEON | Wyllo | Kount | 
|---|---|---|---|
| **Fraud Detection** | 9.1 (123 reviews) ✓ Verified | 9.4 (130 reviews) | 9.6 (79 reviews) ✓ Verified | 
| **Alerts** | 8.8 (104 reviews) ✓ Verified | 9.2 (128 reviews) | 9.0 (73 reviews) ✓ Verified | 
| **Real-Time Monitoring** | 9.2 (107 reviews) ✓ Verified | 9.3 (127 reviews) | 9.2 (73 reviews) ✓ Verified | 

#### Response

| Feature | SEON | Wyllo | Kount | 
|---|---|---|---|
| **Device Tracking** | 9.0 (110 reviews) ✓ Verified | 9.3 (126 reviews) | 9.2 (80 reviews) ✓ Verified | 
| **Fraud Markers** | 9.0 (109 reviews) ✓ Verified | 9.3 (126 reviews) | 9.4 (77 reviews) ✓ Verified | 
| **Blacklisting** | 9.3 (101 reviews) ✓ Verified | 9.2 (126 reviews) | 9.5 (80 reviews) ✓ Verified | 
| **Bot Mitigation** | 8.7 (92 reviews) ✓ Verified | 9.2 (121 reviews) | 8.8 (32 reviews) | 

---
## Categories
**Shared Categories (2):** [E-commerce Fraud Protection Software](https://www.g2.com/categories/e-commerce-fraud-protection), [Fraud Detection Software](https://www.g2.com/categories/fraud-detection)

**Unique to SEON (1):** [Anti-Money Laundering Software](https://www.g2.com/categories/anti-money-laundering)


**Unique to Kount (3):** [Risk-Based Authentication Software](https://www.g2.com/categories/risk-based-authentication-rba), [Deduction Management Software](https://www.g2.com/categories/deduction-management), [Financial Fraud Prevention](https://www.g2.com/categories/financial-fraud-prevention)


---
## Reviewer Demographics

### By Company Size

| Segment | SEON | Wyllo | Kount | 
|---|---|---|---|
| **Small-Business** | 35.1% | 69.1% | 33.3% | 
| **Mid-Market** | 52.1% | 30.5% | 46.8% | 
| **Enterprise** | 12.9% | 0.4% | 19.8% | 

### By Industry

#### SEON

- **Gambling & Casinos:** 39.4%
- **Financial Services:** 24.2%
- **Banking:** 6.3%
- **Entertainment:** 3.3%
- **Information Technology and Services:** 2.8%
- **Airlines/Aviation:** 2.8%
- **Leisure, Travel & Tourism:** 1.7%
- **Computer & Network Security:** 1.7%
- **Internet:** 1.7%
- **Retail:** 1.4%
- **Other:** 14.9%

#### Wyllo

- **Retail:** 28.3%
- **Consumer Goods:** 13.0%
- **Health, Wellness and Fitness:** 8.1%
- **Sporting Goods:** 6.3%
- **Apparel & Fashion:** 4.9%
- **Automotive:** 3.6%
- **Consumer Electronics:** 3.6%
- **Luxury Goods & Jewelry:** 3.1%
- **Cosmetics:** 2.7%
- **Wholesale:** 2.2%
- **Other:** 24.2%

#### Kount

- **Retail:** 16.2%
- **Apparel & Fashion:** 5.4%
- **Internet:** 5.4%
- **Accounting:** 3.6%
- **Consumer Goods:** 3.6%
- **Entertainment:** 3.6%
- **Financial Services:** 3.6%
- **Health, Wellness and Fitness:** 3.6%
- **Information Technology and Services:** 3.6%
- **Marketing and Advertising:** 3.6%
- **Other:** 47.7%

---
## Alternatives

### Alternatives to SEON

- [Sift](https://www.g2.com/products/sift-s-ai-powered-fraud-decisioning-platform-sift/reviews) — 4.6/5 stars (607 reviews)
- [Signifyd](https://www.g2.com/products/signifyd/reviews) — 4.6/5 stars (352 reviews)
- [Riskified](https://www.g2.com/products/riskified/reviews) — 4.4/5 stars (226 reviews)
- [ClearSale](https://www.g2.com/products/clearsale/reviews) — 4.7/5 stars (206 reviews)
- [Fingerprint](https://www.g2.com/products/fingerprintjs-fingerprint/reviews) — 4.7/5 stars (378 reviews)
- [Pirani](https://www.g2.com/products/pirani/reviews) — 4.6/5 stars (333 reviews)
- [TruValidate](https://www.g2.com/products/truvalidate/reviews) — 4.4/5 stars (74 reviews)
- [Mastercard Identity Review 360](https://www.g2.com/products/mastercard-identity-review-360/reviews) — 4.6/5 stars (70 reviews)
- [Sardine](https://www.g2.com/products/sardine/reviews) — 4.8/5 stars (35 reviews)
- [DataDome](https://www.g2.com/products/datadome/reviews) — 4.7/5 stars (231 reviews)

### Alternatives to Wyllo

- [Signifyd](https://www.g2.com/products/signifyd/reviews) — 4.6/5 stars (352 reviews)
- [Sift](https://www.g2.com/products/sift-s-ai-powered-fraud-decisioning-platform-sift/reviews) — 4.6/5 stars (607 reviews)
- [Evereye](https://www.g2.com/products/evereye/reviews) — 4.9/5 stars (119 reviews)
- [ClearSale](https://www.g2.com/products/clearsale/reviews) — 4.7/5 stars (206 reviews)
- [Riskified](https://www.g2.com/products/riskified/reviews) — 4.4/5 stars (226 reviews)
- [Fingerprint](https://www.g2.com/products/fingerprintjs-fingerprint/reviews) — 4.7/5 stars (378 reviews)
- [Chargeflow](https://www.g2.com/products/chargeflow-inc-chargeflow/reviews) — 4.7/5 stars (255 reviews)
- [DataDome](https://www.g2.com/products/datadome/reviews) — 4.7/5 stars (231 reviews)
- [Recorded Future](https://www.g2.com/products/recorded-future/reviews) — 4.6/5 stars (229 reviews)
- [Authorize.net](https://www.g2.com/products/authorize-net/reviews) — 4.1/5 stars (218 reviews)

### Alternatives to Kount

- [Sift](https://www.g2.com/products/sift-s-ai-powered-fraud-decisioning-platform-sift/reviews) — 4.6/5 stars (607 reviews)
- [Signifyd](https://www.g2.com/products/signifyd/reviews) — 4.6/5 stars (352 reviews)
- [Riskified](https://www.g2.com/products/riskified/reviews) — 4.4/5 stars (226 reviews)
- [ClearSale](https://www.g2.com/products/clearsale/reviews) — 4.7/5 stars (206 reviews)
- [Fingerprint](https://www.g2.com/products/fingerprintjs-fingerprint/reviews) — 4.7/5 stars (378 reviews)
- [Cisco Duo](https://www.g2.com/products/cisco-duo/reviews) — 4.5/5 stars (514 reviews)
- [LastPass](https://www.g2.com/products/lastpass/reviews) — 4.5/5 stars (2044 reviews)
- [1Password](https://www.g2.com/products/1password/reviews) — 4.6/5 stars (1791 reviews)
- [Coupa](https://www.g2.com/products/coupa-software-coupa/reviews) — 4.2/5 stars (569 reviews)
- [Tipalti](https://www.g2.com/products/tipalti/reviews) — 4.5/5 stars (407 reviews)

---
## Top Discussions

### SEON

- Title: [What kind of rules do you have that affect the risk score?](https://www.g2.com/discussions/risk-score) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "We have pre-set rules, based on our own data, but you have the option to add a rule that fits your business. Our machine learning is also offering you rules..."
- Title: [How does the scoring work?](https://www.g2.com/discussions/scoring-engine) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "We work with rules and each of them either adds or deducts points from the “risk score” which will be between 0 (not risky) and 100 (very risky). You have..."
- Title: [I have useful data that is very specific to my business. Can I send that to the system?](https://www.g2.com/discussions/tailoring-data-sending) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Yes. Our system collects all the risk-relevant data points and we also offer industry specific pre-set rules. You may also send your own information, like..."
- Title: [What data do I have to share with you?](https://www.g2.com/discussions/data-sharing) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "First of all, it is up to you to decide what to send. Obviously, the more data points, the better the system can do its job. What we recommend depends on the..."
- Title: [How does the integration work?](https://www.g2.com/discussions/integration-712d7cfe-7d1a-4f8e-8e49-d54bd176be8c) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "It’s very easy to integrate system and you have multiple options:
Integrate by code: Our simple REST API can be integrated via code.
Use plugins: We..."

### Wyllo

- Title: [How much does chargeback insurance cost?](https://www.g2.com/discussions/how-much-does-chargeback-insurance-cost) — 2 comments
  > **Top comment:** "Depends on volume. They charge a % of every order they review. You can exclude 3rd party services like ZIP, PAYPAL. "

### Kount

- Title: [Why the system still requires us to do Statement Verification after approving the transaction?](https://www.g2.com/discussions/why-the-system-still-requires-us-to-do-statement-verification-after-approving-the-transaction) — 2 comments, 1 upvote
  > **Top comment:** "Hi Franvic, 

Your CSM will be in touch shortly. 

Thanks, 
Hannah"
- Title: [Can I get any additional training?](https://www.g2.com/discussions/14514-can-i-get-any-additional-training) — 2 comments, 1 upvote
  > **Top comment:** "Hi Delia, 
Your client services manager will be reaching out to you shortly.
Thanks, 
Hannah "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/seon-vs-wyllo-vs-kount)