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Compare Sensor Tower and Singular 
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At a Glance
Market Segments
Mid-Market (47.5% of reviews)
Mid-Market (53.1% of reviews)
Entry-Level Pricing
No pricing available
Free
Sensor Tower
Star Rating
(142)4.3 out of 5
Market Segments
Mid-Market (47.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Sensor TowerSingular
Star Rating
(465)4.5 out of 5
Market Segments
Mid-Market (53.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 3 pricing plansSensor Tower vs Singular
When assessing the two solutions, reviewers found Singular easier to use, set up, and administer. Reviewers also preferred doing business with Singular overall.
- Reviewers felt that Singular meets the needs of their business better than Sensor Tower.
- When comparing quality of ongoing product support, reviewers felt that Singular is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Singular over Sensor Tower.
Pricing
Entry-Level Pricing
Sensor Tower
No pricing availableSingular
Free
Free
Ideal for teams in the early stages of building their customer bases and user journeys who need a holistic data collection, standardization and measurement tool.
- 15,000 paid conversions
- Best-in-class Mobile Attribution
- Superior ROI Analytics
Free Trial
Sensor Tower
Free Trial is available
Singular
Free Trial is available
Ratings
Meets Requirements
8.2
113
8.8
394
Ease of Use
8.1
118
8.7
399
Ease of Setup
8.1
39
8.4
244
Ease of Admin
8.4
38
8.9
173
Quality of Support
8.6
106
9.4
393
Has the product been a good partner in doing business?
8.4
40
9.2
179
Product Direction (% positive)
8.9
119
9.1
376
Features by Category
User Identification
7.4
65
Feature Not Available
7.4
60
8.3
162
8.4
62
8.6
164
Tracking & Reporting
6.8
48
9.0
178
7.5
62
8.0
172
7.2
52
8.9
176
8.1
67
8.5
184
7.1
49
8.0
128
7.5
53
8.0
112
Metrics
8.0
49
8.4
148
7.1
38
Feature Not Available
8.0
46
8.2
149
7.5
38
8.3
141
7.3
41
8.9
154
Authoring Tools
Not enough data
5.4
8
Not enough data
5.2
8
Not enough data
4.5
7
Not enough data
5.7
7
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
6.7
8
Not enough data
6.3
8
Publishing Tools
Not enough data
5.4
8
Not enough data
6.9
8
Not enough data
4.3
7
Optimization
7.4
29
Not enough data
7.7
31
Not enough data
7.8
31
Not enough data
8.1
37
Not enough data
8.8
30
Not enough data
7.5
29
Not enough data
7.1
23
Not enough data
Reporting & Alerts
8.6
31
Not enough data
7.8
21
Not enough data
8.3
25
Not enough data
7.9
22
Not enough data
Competition Monitoring
8.0
21
Not enough data
8.3
25
Not enough data
7.5
21
Not enough data
9.3
27
Not enough data
Platform Additional Functionality
7.3
22
Not enough data
8.2
25
Not enough data
8.5
26
Not enough data
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
Not enough data
7.2
40
Not enough data
7.4
31
Not enough data
8.6
44
Threat Detection
Not enough data
7.9
40
Not enough data
8.2
37
Not enough data
8.1
37
Not enough data
8.4
36
Blocking
Not enough data
8.2
34
Not enough data
8.2
37
Not enough data
8.2
34
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.6
77
Not enough data
8.3
71
Functionality
Not enough data
8.7
68
Not enough data
8.4
65
Not enough data
8.5
69
Not enough data
8.9
67
Not enough data
8.9
68
Platform Basics
Not enough data
8.9
215
Not enough data
8.5
189
Not enough data
8.6
185
Not enough data
8.8
187
Not enough data
8.5
186
Not enough data
8.5
165
Platform Data
Not enough data
8.1
183
Not enough data
8.4
198
Not enough data
8.7
214
Not enough data
8.6
194
Not enough data
8.7
193
Not enough data
8.6
185
Agentic AI - Value Selling Tools
Not enough data
7.5
26
Not enough data
7.4
25
Not enough data
7.1
26
Not enough data
7.3
25
Not enough data
7.2
26
Not enough data
7.8
27
Platform Basics
8.2
32
Not enough data
6.6
30
Not enough data
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
7.5
29
Not enough data
8.3
30
Not enough data
7.9
28
Not enough data
Platform Content
6.7
31
Not enough data
Platform Reporting
8.0
35
Not enough data
8.2
34
Not enough data
Data collection
6.7
26
Not enough data
8.3
29
Not enough data
7.7
27
Not enough data
7.0
25
Not enough data
8.3
26
Not enough data
Segment Trending
6.5
27
Not enough data
6.5
27
Not enough data
8.2
28
Not enough data
7.1
28
Not enough data
Analysis
8.1
30
Not enough data
8.2
30
Not enough data
7.6
28
Not enough data
Platform
8.0
27
Not enough data
8.5
29
Not enough data
8.6
28
Not enough data
8.2
28
Not enough data
8.2
28
Not enough data
8.0
28
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
8.2
36
Not enough data
7.0
27
Not enough data
8.1
32
Not enough data
6.7
33
Not enough data
7.3
31
Not enough data
7.6
34
Not enough data
7.5
32
Not enough data
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
7.8
33
Not enough data
7.7
32
Not enough data
Marketing Operations
Not enough data
8.6
244
|
Verified
Not enough data
8.9
256
|
Verified
Not enough data
7.8
219
|
Verified
Not enough data
9.1
244
|
Verified
Not enough data
8.6
208
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.7
248
|
Verified
Not enough data
8.6
262
|
Verified
Not enough data
8.0
210
|
Verified
Not enough data
8.7
229
|
Verified
Not enough data
7.6
200
|
Verified
Not enough data
6.9
184
Agentic AI - Marketing Analytics
Not enough data
6.0
24
Not enough data
6.7
23
Not enough data
6.5
24
API Construction
Not enough data
8.1
30
Not enough data
8.2
29
Not enough data
8.9
31
Not enough data
8.6
32
API Management
Not enough data
8.2
29
Not enough data
8.3
29
Not enough data
8.0
30
Not enough data
7.8
28
Not enough data
7.9
28
Data Integration
Not enough data
9.0
27
Not enough data
8.9
28
Not enough data
8.0
26
Audience Targeting
Not enough data
5.4
8
Not enough data
8.1
8
Not enough data
7.4
7
Analytics
Not enough data
9.8
8
Not enough data
9.4
8
Not enough data
9.8
7
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.0
49
8.4
148
7.1
38
Feature Not Available
8.0
46
8.2
149
7.5
38
8.3
141
7.3
41
8.9
154
Categories
Categories
Shared Categories
Sensor Tower and Singular are categorized as Mobile App Analytics
Unique Categories
Sensor Tower is categorized as App Store Optimization, Competitive Intelligence, Market Intelligence, and Digital Advertising Intelligence
Singular is categorized as Mobile Attribution, Click Fraud, Creative Management Platforms, ETL Tools, API Management, Marketing Analytics, and Smart Link
Reviews
Reviewers' Company Size
Sensor Tower
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Singular
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Games
23.0%
Information Technology and Services
10.8%
Marketing and Advertising
10.1%
Entertainment
5.8%
Retail
4.3%
Other
46.0%
Computer Games
25.8%
Marketing and Advertising
10.8%
Financial Services
10.4%
Entertainment
9.7%
Retail
5.5%
Other
37.9%
Discussions
What does App Annie do?
1 Comment
AJ
Aggregates Data on app KPI's from the app stores and presents it through graphs and other visuals. It provides estimates on user metrics such as retention...Read more
Sensor Tower has no more discussions with answers
How can Singular help on media planning and forecast?
1 Comment
Official Response from Singular
Singular provides marketers with visibility into True ROI for marketing campaigns so you can make better decisions about which media sources are driving...Read more
What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?
1 Comment
Official Response from Singular
Fraud is constantly evolving and it's highly dependant on the markets in which your business operates. Our customer success team advises their customers on...Read more
What are the new features and preparations for the Cookieless future?
1 Comment
Official Response from Singular
Our Cross-Device attribution relies 1st party data (such as a customer registration/login for example) which would still work in a cookieless environment....Read more
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