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Compare Sensor Tower and Similarweb App Intelligence (Previously 42Matters) 
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At a Glance
Market Segments
Mid-Market (47.5% of reviews)
Small-Business (56.9% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
Free Trial
Sensor Tower
Star Rating
(142)4.3 out of 5
Market Segments
Mid-Market (47.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Sensor TowerSimilarweb App Intelligence (Previously 42Matters)
Star Rating
(52)4.8 out of 5
Market Segments
Small-Business (56.9% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Free Trial
Learn more about Similarweb App Intelligence (Previously 42Matters)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that 42matters excels in User Identification, achieving a perfect score of 10.0 for both Demographics and User Segmentation, while Sensor Tower lags behind with scores of 7.3 and 7.6 respectively. This indicates that 42matters provides more robust tools for understanding user demographics and segmenting audiences effectively.
- Reviewers mention that 42matters offers superior Real-Time Insights with a score of 9.7, compared to Sensor Tower's 6.9. This feature allows users to make timely decisions based on current data, which is crucial for optimizing marketing strategies.
- G2 users highlight that 42matters shines in Custom Event Tracking, scoring 8.9, while Sensor Tower falls short with a score of 5.9. This functionality enables users to tailor their tracking to specific events, providing deeper insights into user behavior.
- Users on G2 report that 42matters has a more user-friendly Dashboard, scoring 9.5 compared to Sensor Tower's 8.3. This ease of use is essential for teams that need to quickly access and interpret data without a steep learning curve.
- Reviewers mention that 42matters provides better Quality of Support, with a score of 9.7, while Sensor Tower's support quality is rated at 8.6. This difference can significantly impact user experience, especially when assistance is needed.
- Users say that 42matters leads in Product Direction with a score of 9.1, indicating a more positive outlook on the product's future development compared to Sensor Tower's score of 8.7. This suggests that 42matters is more aligned with user needs and market trends.
Pricing
Entry-Level Pricing
Sensor Tower
No pricing availableSimilarweb App Intelligence (Previously 42Matters)
Custom
Free Trial
- Benchmark your performance, Identify trends and monitor market leaders, Rely on the best app data available.
Free Trial
Sensor Tower
Free Trial is available
Similarweb App Intelligence (Previously 42Matters)
Free Trial is available
Ratings
Meets Requirements
8.2
113
9.4
32
Ease of Use
8.1
118
9.5
34
Ease of Setup
8.1
39
9.6
9
Ease of Admin
8.4
38
9.8
7
Quality of Support
8.6
106
9.7
28
Has the product been a good partner in doing business?
8.4
40
9.8
8
Product Direction (% positive)
8.9
119
9.1
25
Features by Category
User Identification
7.4
65
10.0
5
7.4
60
10.0
7
8.4
62
Feature Not Available
Tracking & Reporting
6.8
48
8.9
6
7.5
62
9.7
6
7.2
52
9.3
5
8.1
67
9.5
7
7.1
49
10.0
5
7.5
53
9.7
6
Metrics
8.0
49
9.3
5
7.1
38
Not enough data
8.0
46
Not enough data
7.5
38
Not enough data
7.3
41
Not enough data
Optimization
7.4
29
Not enough data
7.7
31
Not enough data
7.8
31
Not enough data
8.1
37
Not enough data
8.8
30
Not enough data
7.5
29
Not enough data
7.1
23
Not enough data
Reporting & Alerts
8.6
31
Not enough data
7.8
21
Not enough data
8.3
25
Not enough data
7.9
22
Not enough data
Competition Monitoring
8.0
21
Not enough data
8.3
25
Not enough data
7.5
21
Not enough data
9.3
27
Not enough data
Platform Additional Functionality
7.3
22
Not enough data
8.2
25
Not enough data
8.5
26
Not enough data
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
32
8.9
9
6.6
30
7.9
8
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
7.5
29
9.3
9
8.3
30
8.3
8
7.9
28
7.9
7
Platform Content
6.7
31
8.5
8
Platform Reporting
8.0
35
8.1
8
8.2
34
8.8
8
Data collection
6.7
26
7.4
7
8.3
29
8.6
7
7.7
27
9.4
6
7.0
25
8.3
6
8.3
26
9.2
6
Segment Trending
6.5
27
8.9
6
6.5
27
7.8
6
8.2
28
7.5
6
7.1
28
9.0
5
Analysis
8.1
30
7.9
7
8.2
30
9.2
8
7.6
28
7.9
7
Platform
8.0
27
9.8
7
8.5
29
9.4
6
8.6
28
9.4
6
8.2
28
9.2
6
8.2
28
9.7
6
8.0
28
9.7
6
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
8.2
36
Not enough data
7.0
27
Not enough data
8.1
32
Not enough data
6.7
33
Not enough data
7.3
31
Not enough data
7.6
34
Not enough data
7.5
32
Not enough data
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
7.8
33
Not enough data
7.7
32
Not enough data
Metrics
8.0
49
9.3
5
7.1
38
Not enough data
8.0
46
Not enough data
7.5
38
Not enough data
7.3
41
Not enough data
Categories
Categories
Shared Categories
Sensor Tower and Similarweb App Intelligence (Previously 42Matters) are categorized as App Store Optimization, Mobile App Analytics, Competitive Intelligence, and Market Intelligence
Unique Categories
Sensor Tower is categorized as Digital Advertising Intelligence
Similarweb App Intelligence (Previously 42Matters) has no unique categories
Reviews
Reviewers' Company Size
Sensor Tower
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Similarweb App Intelligence (Previously 42Matters)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Games
23.0%
Information Technology and Services
10.8%
Marketing and Advertising
10.1%
Entertainment
5.8%
Retail
4.3%
Other
46.0%
Computer Software
25.5%
Marketing and Advertising
17.6%
Research
11.8%
Information Technology and Services
11.8%
Market Research
5.9%
Other
27.5%
Discussions
What does App Annie do?
1 Comment
AJ
Aggregates Data on app KPI's from the app stores and presents it through graphs and other visuals. It provides estimates on user metrics such as retention...Read more
Sensor Tower has no more discussions with answers
What is Explorer by 42matters used for?
1 Comment
Official Response from Similarweb App Intelligence (Previously 42Matters)
The 42matters Explorer is a visual app market research platform. It transforms mobile and connected TV (CTV) app data into tangible insights, providing...Read more
Similarweb App Intelligence (Previously 42Matters) has no more discussions with answers
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