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At a Glance
Market Segments
Small-Business (65.0% of reviews)
Enterprise (40.6% of reviews)
Entry-Level Pricing
$139.94 Per Month
No pricing available
Semrush
Star Rating
(3,045)4.5 out of 5
Market Segments
Small-Business (65.0% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansYext
Star Rating
(956)4.4 out of 5
Market Segments
Enterprise (40.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about YextSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Semrush excels in SEO Auditing with a score of 9.0, highlighting its comprehensive site audit features that help identify technical issues effectively. In contrast, Yext's SEO Auditing score is significantly lower at 6.1, with reviewers mentioning a lack of depth in its auditing capabilities.
- Reviewers mention that Semrush's Keyword Research tool is highly rated at 9.1, praised for its extensive database and user-friendly interface. Yext, however, falls short with a score of 5.9, with users noting that its keyword research features are limited and less intuitive.
- G2 users highlight Semrush's Rank Tracking capabilities, scoring 8.9, as a standout feature that provides accurate and real-time tracking of keyword positions. Yext's rank tracking, rated at 8.0, is seen as less robust, with users mentioning it lacks some advanced tracking features.
- Users on G2 report that Semrush's Dashboards and Reporting features, scoring 8.8, offer customizable options that allow for detailed insights into marketing performance. In contrast, Yext's reporting features, with a score of 8.2, are viewed as more basic, with reviewers mentioning a need for more customization.
- Reviewers say that Semrush's Social Media management tools, scoring 8.1, provide a comprehensive suite for scheduling and analytics, while Yext's social features, rated at 4.8, are criticized for being underdeveloped and lacking essential functionalities.
- Users report that Semrush's Ease of Use score of 8.3 reflects its intuitive interface and user-friendly design, making it accessible for beginners. Yext, with a slightly higher score of 8.5, is noted for its straightforward setup, but some users mention that it can be less intuitive in navigating advanced features.
Pricing
Entry-Level Pricing
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Yext
No pricing availableFree Trial
Semrush
Free Trial is available
Yext
Free Trial is available
Ratings
Meets Requirements
8.8
2,464
8.8
761
Ease of Use
8.3
2,489
8.5
779
Ease of Setup
8.6
1,695
8.4
566
Ease of Admin
8.6
1,270
8.5
397
Quality of Support
8.6
2,161
8.5
721
Has the product been a good partner in doing business?
8.7
1,250
8.7
399
Product Direction (% positive)
8.9
2,374
8.4
744
Features by Category
Metrics
8.4
432
Not enough data
8.3
427
Not enough data
7.9
409
Not enough data
7.7
383
Not enough data
7.4
372
Not enough data
7.5
366
Not enough data
7.4
369
Not enough data
7.5
379
Not enough data
7.1
364
Not enough data
Reporting
8.0
420
Not enough data
8.2
410
Not enough data
7.8
395
Not enough data
7.7
395
Not enough data
7.9
390
Not enough data
7.6
370
Not enough data
8.0
404
Not enough data
Other
7.7
382
Not enough data
8.1
395
Not enough data
7.7
384
Not enough data
8.0
386
Not enough data
7.4
351
Not enough data
7.0
331
Not enough data
7.6
349
Not enough data
Agentic AI - Digital Analytics
6.6
44
Not enough data
7.3
44
Not enough data
6.9
44
Not enough data
7.0
42
Not enough data
Administration
7.7
360
Not enough data
7.4
348
Not enough data
8.5
399
Not enough data
8.3
391
Not enough data
Content
Not enough data
8.1
114
Not enough data
7.7
113
Not enough data
7.7
107
Not enough data
7.5
104
Not enough data
7.9
106
Not enough data
7.8
110
Not enough data
8.0
114
Not enough data
8.0
113
Not enough data
7.9
107
Design
Not enough data
7.5
106
Not enough data
7.4
103
Not enough data
7.9
105
Not enough data
7.6
109
Platform
Not enough data
7.8
112
Not enough data
8.1
116
Not enough data
7.9
113
Not enough data
8.4
120
Not enough data
8.3
116
Not enough data
7.7
102
Not enough data
8.0
121
Not enough data
8.0
107
Agentic AI - Web Content Management
Not enough data
5.5
16
Not enough data
5.8
16
Social Analytics
8.9(won by default)
289
Not enough data
8.5(won by default)
270
Not enough data
8.7(won by default)
276
Not enough data
8.2(won by default)
243
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
213
Not enough data
8.1(won by default)
209
Not enough data
Reports & Dashboards
8.4(won by default)
273
Not enough data
8.8(won by default)
281
Not enough data
8.7(won by default)
267
Not enough data
7.9(won by default)
206
Not enough data
Agentic AI - Social Media Analytics
7.3(won by default)
20
Not enough data
7.2(won by default)
20
Not enough data
7.8(won by default)
20
Not enough data
8.1(won by default)
20
Not enough data
7.9(won by default)
20
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring
Not enough data
7.3
24
Not enough data
8.0
27
Not enough data
7.8
27
Administration
Not enough data
7.6
28
Not enough data
7.8
27
Not enough data
8.3
26
Not enough data
7.5
27
Standards
Not enough data
7.8
30
Not enough data
7.1
26
Not enough data
7.1
21
Not enough data
7.2
23
Agentic AI - Digital Governance
Not enough data
6.4
7
Not enough data
6.7
7
Not enough data
6.4
7
Not enough data
6.7
7
Not enough data
6.4
7
Not enough data
6.9
7
Content Management
Not enough data
8.5
27
Not enough data
8.1
25
Not enough data
8.5
26
Content Discovery
Not enough data
8.7
28
Not enough data
8.0
24
Not enough data
8.0
23
Not enough data
8.0
23
Not enough data
8.2
25
Not enough data
7.8
23
Generative AI
Not enough data
7.1
16
Not enough data
7.2
16
Administration
Not enough data
7.8
50
Not enough data
7.6
47
Not enough data
7.5
50
Knowledge Management
Not enough data
8.6
49
Not enough data
8.0
41
Not enough data
8.1
49
Compliance
Not enough data
8.0
46
Not enough data
7.8
44
Not enough data
7.8
44
Not enough data
7.7
43
Customer Support
Not enough data
8.0
39
Not enough data
7.9
38
Not enough data
7.2
31
Data Security
Not enough data
7.6
38
Not enough data
7.9
39
Not enough data
8.2
43
Not enough data
7.7
37
Administration
Not enough data
7.5
40
Not enough data
8.4
47
Not enough data
8.6
45
Generative AI
Not enough data
7.1
25
Business Tools
Not enough data
8.6
92
Not enough data
8.1
64
Not enough data
7.8
62
Not enough data
8.1
81
Not enough data
7.8
66
Customer Tools
Not enough data
9.0
103
Not enough data
8.6
87
Not enough data
8.3
75
Not enough data
8.1
84
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
6.7
10
Not enough data
6.2
10
Not enough data
7.2
10
Not enough data
6.2
10
Not enough data
6.3
10
Segmentation
Not enough data
5.3
12
Not enough data
5.6
12
Targeting
Not enough data
5.6
12
Not enough data
5.7
12
Triggered Content
Not enough data
5.8
12
Not enough data
5.6
12
Not enough data
5.6
12
Personalized Content
Not enough data
5.3
12
Not enough data
5.4
12
Not enough data
5.4
12
Agentic AI - Personalization Engines
Not enough data
4.7
6
Not enough data
4.7
6
Not enough data
4.7
6
Not enough data
4.7
6
Not enough data
4.7
6
Not enough data
5.0
6
Listing Management
8.6
239
|
Verified
8.8
219
|
Verified
8.2
236
|
Verified
8.6
201
|
Verified
8.5
239
|
Verified
8.2
226
|
Verified
8.6
251
|
Verified
8.5
222
|
Verified
Performance
8.3
258
|
Verified
8.5
229
|
Verified
8.7
264
|
Verified
8.3
226
|
Verified
Knowledge Pages
Not enough data
8.1
82
Not enough data
8.0
74
Not enough data
7.7
70
Not enough data
7.4
64
Not enough data
8.2
76
Not enough data
8.1
74
Knowledge Dissemination
Not enough data
8.2
81
Not enough data
8.4
78
Not enough data
8.4
84
Not enough data
8.3
80
Not enough data
7.9
76
Not enough data
7.8
60
Not enough data
8.2
74
Not enough data
8.1
71
Not enough data
8.2
76
Agentic AI - Knowledge Base
Not enough data
7.0
19
Not enough data
6.9
18
Not enough data
6.9
18
Local Search Optimization
8.9
586
|
Verified
8.0
126
8.4
541
|
Verified
8.8
141
|
Verified
8.4
513
|
Verified
8.7
147
|
Verified
8.3
525
|
Verified
8.6
128
|
Verified
7.9
510
|
Verified
7.2
107
|
Verified
8.8
571
|
Verified
8.2
147
|
Verified
Platform Basics
8.5
555
Not enough data
8.6
564
Not enough data
Agentic AI - Competitive Intelligence
7.0
68
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
521
Not enough data
Platform Content
7.3
460
Not enough data
Platform Reporting
8.0
535
Not enough data
8.3
541
Not enough data
Platform Basics
8.5
103
Not enough data
8.2
100
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
92
Not enough data
8.4
103
Not enough data
Content Planning
Feature Not Available
Not enough data
8.2
96
Not enough data
8.7
106
Not enough data
Marketing Campaign Performance
8.4
79
Not enough data
8.7
80
Not enough data
Agentic AI - Marketing Calendar
7.0
10
Not enough data
7.0
10
Not enough data
6.2
10
Not enough data
6.5
10
Not enough data
Other Features
8.4
104
Not enough data
8.9
90
Not enough data
SEO Auditing & Monitoring
8.7
1008
6.3
17
9.0
890
6.3
16
8.8
845
6.4
16
8.8
861
5.7
15
Agentic AI - SEO Tools
6.5
170
6.1
12
6.6
171
6.4
12
6.6
171
6.0
12
6.6
168
6.1
12
6.5
169
6.1
12
6.5
164
5.4
12
6.7
166
6.0
12
SEO Content & Rankings
8.2
1482
5.7
29
9.1
1609
6.0
30
8.8
1521
5.8
29
8.2
914
6.3
15
8.4
842
6.5
14
SEO Reporting
8.9
1578
5.6
29
8.6
998
5.8
14
8.2
959
6.0
14
7.8
829
6.0
13
Generative AI
6.7
396
6.1
12
6.7
389
5.8
12
Content & Collaboration
8.8
191
8.0
95
Feature Not Available
8.1
93
Feature Not Available
7.8
89
8.1
179
7.9
91
Feature Not Available
8.1
98
8.2
161
8.0
89
Social Management
8.7
234
7.9
143
8.8
227
8.4
144
Feature Not Available
8.0
142
8.5
226
8.1
144
7.9
201
7.4
128
8.0
176
7.7
99
7.8
147
7.7
97
Agentic AI - Social Media Management
7.8
13
6.9
22
8.1
13
7.3
22
7.7
13
7.0
21
7.6
13
7.2
21
7.8
13
7.3
21
7.7
13
7.1
21
7.9
13
7.3
21
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
116
Not enough data
Geographic Coverage
Feature Not Available
Not enough data
8.2
102
Not enough data
8.1
94
Not enough data
Reporting
9.0
133
Not enough data
Feature Not Available
Not enough data
8.9
121
Not enough data
9.0
131
Not enough data
Agentic AI - Media Monitoring
7.1
14
Not enough data
7.7
14
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
Generative AI
8.3
22
Not enough data
8.1
23
Not enough data
Compatibility
Not enough data
8.1
18
Not enough data
8.0
17
Not enough data
7.6
15
Agentic AI - Enterprise Search Software
Not enough data
5.3
5
Not enough data
5.7
5
Not enough data
5.7
5
Not enough data
5.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Search Queries
Not enough data
8.0
17
Not enough data
8.7
17
Not enough data
8.2
16
Not enough data
7.4
13
Not enough data
8.4
17
AI powered search - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
7.5
17
Not enough data
7.9
19
Not enough data
7.4
17
Compatibility - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
8.4
77
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.8
95
Not enough data
Campaign Management
9.0
93
Not enough data
8.7
92
Not enough data
8.7
92
Not enough data
8.6
85
Not enough data
8.6
86
Not enough data
8.5
87
Not enough data
8.5
84
Not enough data
8.4
86
Not enough data
8.3
85
Not enough data
8.6
89
Not enough data
8.5
85
Not enough data
8.0
83
Not enough data
8.3
85
Not enough data
Targeting
8.6
87
Not enough data
8.5
83
Not enough data
8.4
82
Not enough data
8.7
82
Not enough data
Platform
8.5
85
Not enough data
8.7
92
Not enough data
8.9
91
Not enough data
8.9
92
Not enough data
8.7
88
Not enough data
8.6
87
Not enough data
8.4
81
Not enough data
8.6
84
Not enough data
8.5
86
Not enough data
Grammar Tools
8.4
23
Not enough data
9.0
26
Not enough data
8.2
22
Not enough data
Writing Support
7.7
24
Not enough data
8.3
23
Not enough data
7.4
24
Not enough data
7.8
24
Not enough data
Software Availability
8.4
24
Not enough data
8.3
23
Not enough data
7.2
24
Not enough data
Generative AI
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Not enough data
Search Setup
Not enough data
7.7
29
Not enough data
7.5
29
Not enough data
7.8
31
Not enough data
7.5
25
Product Discovery
Not enough data
7.7
30
Not enough data
7.6
28
Not enough data
7.9
28
Not enough data
7.2
23
Not enough data
8.0
29
Integration
Not enough data
7.9
26
Not enough data
7.2
24
Not enough data
7.3
22
Page Customization
Not enough data
7.0
40
Not enough data
7.1
37
Not enough data
7.2
38
Not enough data
7.4
36
Page Optimization
Not enough data
6.4
31
Not enough data
7.3
38
Not enough data
7.5
40
Not enough data
7.6
42
Integrations
Not enough data
6.9
32
Not enough data
7.2
30
Not enough data
7.7
35
Generative AI
Not enough data
Feature Not Available
Agentic AI - Landing Page Builders
Not enough data
4.8
10
Data collection
7.7
193
5.5
7
8.1
220
|
Verified
5.5
7
8.1
209
|
Verified
5.5
7
7.5
192
|
Verified
4.5
7
8.1
210
4.8
7
Segment Trending
8.6
241
|
Verified
4.5
7
8.1
229
|
Verified
4.8
7
8.3
235
|
Verified
4.5
7
7.3
197
4.8
7
Analysis
8.3
229
6.5
8
8.6
250
|
Verified
6.5
8
8.3
211
|
Verified
5.2
7
Platform
8.7
255
|
Verified
6.9
7
8.4
234
|
Verified
6.7
7
7.7
209
|
Verified
5.5
7
8.3
231
|
Verified
6.2
7
8.1
206
|
Verified
6.2
7
8.2
203
6.7
7
Agentic AI - Market Intelligence
6.9
30
5.5
7
6.8
30
5.7
7
Platform Basics
8.5
139
Not enough data
7.7
123
Not enough data
8.4
142
Not enough data
Platform Data
8.2
129
Not enough data
8.4
134
Not enough data
8.6
145
Not enough data
8.3
130
Not enough data
Agentic AI - Operational Risk Management
7.2
15
Not enough data
Planning
7.7
226
Not enough data
Publishing
7.7
228
Not enough data
Social Media
7.6
228
Not enough data
Planning
7.9
352
Not enough data
Generative AI
7.4
138
Not enough data
7.2
134
Not enough data
7.2
134
Not enough data
6.6
132
Not enough data
6.4
128
Not enough data
Agentic AI - Content Creation
7.1
42
Not enough data
6.9
42
Not enough data
7.1
42
Not enough data
7.0
42
Not enough data
7.1
43
Not enough data
7.2
42
Not enough data
7.1
42
Not enough data
Policy Management - Digital Communications Governance
Not enough data
8.0
14
Not enough data
7.7
14
Surveillance - Digital Communications Governance
Not enough data
8.1
14
Not enough data
8.0
14
Analytics and Reporting - Digital Communications Governance
Not enough data
8.0
14
Not enough data
8.1
13
Compliance Management - Digital Communications Governance
Not enough data
8.2
14
Not enough data
8.2
14
AI Visibility & Tracking
7.8
62
6.2
7
7.7
68
6.7
8
Sentiment & Brand Analysis
7.7
59
7.1
7
6.3
51
6.5
8
Competitive Benchmarking
7.1
53
6.2
7
7.5
59
6.7
8
AI Content Optimization
7.5
55
6.4
7
7.5
55
6.7
8
Reporting & Alerts
6.6
51
6.7
8
7.4
59
6.7
8
Consumer Intelligence
Not enough data
8.3
181
Not enough data
7.6
175
|
Verified
Not enough data
8.0
174
|
Verified
Reporting
Not enough data
7.0
125
Not enough data
7.7
151
|
Verified
Not enough data
8.4
192
|
Verified
Media Monitoring
Not enough data
7.6
153
Not enough data
7.4
137
Not enough data
7.7
133
In-House Management
Not enough data
7.1
120
Not enough data
7.5
133
|
Verified
Generative AI
Not enough data
6.9
84
Agentic AI - Online Reputation Management
Not enough data
7.1
29
Not enough data
7.4
28
Not enough data
7.4
29
Not enough data
7.2
29
Not enough data
7.2
29
Not enough data
7.1
29
Tools
Feature Not Available
Not enough data
8.2
659
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.2
649
Not enough data
8.2
635
Not enough data
8.0
577
Not enough data
7.8
574
Not enough data
8.9
708
Not enough data
Agentic AI - Content Analytics
7.5
55
Not enough data
7.7
55
Not enough data
7.7
56
Not enough data
7.7
56
Not enough data
7.6
56
Not enough data
Marketing Operations
7.7
385
|
Verified
Not enough data
8.4
407
|
Verified
Not enough data
8.0
396
|
Verified
Not enough data
8.0
374
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.2
388
|
Verified
Not enough data
8.6
425
|
Verified
Not enough data
7.7
358
|
Verified
Not enough data
8.0
372
|
Verified
Not enough data
8.2
397
|
Verified
Not enough data
7.9
350
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.1
56
Not enough data
7.4
56
Not enough data
7.0
55
Not enough data
Knowledge Base
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Semrush and Yext are categorized as SEO Tools, Local SEO, Answer Engine Optimization (AEO), Social Media Management, Local Listing Management, and Market Intelligence
Unique Categories
Yext is categorized as Multi-Location Marketing Platforms, Store Locator, Landing Page Builders, Digital Governance, Contact Center Knowledge Base, Insight Engines, Online Reputation Management, Enterprise Search Software, Web Content Management, Knowledge Base, Digital Communications Governance, E-Commerce Search, and Personalization Engines
Reviews
Reviewers' Company Size
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yext
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.6%
Information Technology and Services
8.9%
Computer Software
8.0%
Internet
3.8%
Retail
3.8%
Other
46.0%
Financial Services
19.6%
Hospital & Health Care
9.1%
Marketing and Advertising
7.9%
Insurance
7.8%
Retail
6.5%
Other
49.1%
Discussions
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
Is YEXT worth the cost?
4 Comments
DM
Absolutely not. It's provided negative value to us. Worst product and customer support of any company I've ever worked with.Read more
What does Yext do?
3 Comments
RM
Yext is a data management tool that is designed to keep track of your business’ location-related information on multiple directories. The software allows you...Read more
What is YEXT used for?
2 Comments
TW
Yext is used for submitting your businesses' information to all of the most important publishers and directories online. Yext makes it easy to manage your...Read more
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