Compare Semrush and Yandex.Metrica 
At a Glance
Market Segments
Small-Business (64.9% of reviews)
Small-Business (67.7% of reviews)
Entry-Level Pricing
$139.94 Per Month
No pricing available
Semrush
Star Rating
(3,350)4.5 out of 5
Market Segments
Small-Business (64.9% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansYandex.Metrica
Star Rating
(35)4.1 out of 5
Market Segments
Small-Business (67.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Yandex.MetricaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Semrush excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Yandex.Metrica. Users appreciate its comprehensive suite of SEO tools, with one reviewer highlighting its "all-in-one SEO tools" and effective backlink audits as standout features.
- Users say that Semrush offers a more user-friendly experience, with a clean and intuitive interface that makes it easy for newcomers to navigate. Recent feedback emphasizes the platform's "ease of use" and quick implementation process, which is a crucial factor for businesses looking to get started without a steep learning curve.
- Reviewers mention that Yandex.Metrica shines in its ability to provide unique insights, particularly through features like Session Replay, which allows users to see exactly where visitors encounter issues. This capability is praised for helping improve user experience and conversion rates, making it a valuable tool for those focused on UX optimization.
- According to verified reviews, while Yandex.Metrica has a strong focus on detailed reporting and analytics, it struggles with the breadth of features offered by Semrush. Users have noted that while Yandex.Metrica is powerful, it may not cover all the SEO needs that Semrush addresses, particularly for businesses looking for a comprehensive marketing solution.
- Users highlight that Semrush's quality of support is notably higher, with many reviewers expressing satisfaction with the assistance they receive. In contrast, Yandex.Metrica's support has received mixed feedback, indicating that users may face challenges when seeking help or guidance.
- Reviewers appreciate Yandex.Metrica's commitment to security and its powerful features, but they also note that its overall market presence is less robust than Semrush's. This difference is reflected in the total number of reviews, with Semrush receiving a much higher volume of feedback, suggesting a more established user base and community support.
Pricing
Entry-Level Pricing
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Yandex.Metrica
No pricing availableFree Trial
Semrush
Free Trial is available
Yandex.Metrica
No trial information availableRatings
Meets Requirements
8.8
2,645
8.8
27
Ease of Use
8.3
2,673
9.0
27
Ease of Setup
8.6
1,871
8.8
17
Ease of Admin
8.6
1,352
8.0
15
Quality of Support
8.5
2,319
7.6
24
Has the product been a good partner in doing business?
8.7
1,331
8.2
14
Product Direction (% positive)
8.8
2,555
8.3
27
Features by Category
Metrics
8.4
446
9.0
20
8.2
435
8.2
20
7.9
417
8.3
20
7.7
389
8.1
19
7.4
377
8.2
19
7.5
371
8.8
19
7.4
373
8.2
19
7.5
384
7.5
19
7.2
370
8.1
20
Reporting
8.0
427
8.1
18
8.2
419
8.4
18
7.8
401
8.3
17
7.7
399
8.1
19
7.9
395
8.6
18
7.6
374
8.1
17
8.1
411
8.8
19
Other
7.7
387
8.3
19
8.1
400
8.3
18
7.7
389
8.6
20
8.0
391
8.3
19
7.4
358
8.7
18
7.0
336
8.0
17
7.6
355
8.0
19
Agentic AI - Digital Analytics
6.6
45
Not enough data
7.3
46
Not enough data
6.9
45
Not enough data
6.9
43
Not enough data
Administration
7.7
369
7.8
16
7.4
353
7.7
15
8.5
408
8.6
18
8.3
397
8.1
18
Social Analytics
8.8(won by default)
295
Not enough data
8.5(won by default)
274
Not enough data
8.7(won by default)
281
Not enough data
8.2(won by default)
248
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
217
Not enough data
8.0(won by default)
213
Not enough data
Reports & Dashboards
8.4(won by default)
277
Not enough data
8.8(won by default)
286
Not enough data
8.7(won by default)
271
Not enough data
7.9(won by default)
210
Not enough data
Agentic AI - Social Media Analytics
7.3(won by default)
22
Not enough data
7.2(won by default)
22
Not enough data
7.7(won by default)
22
Not enough data
8.0(won by default)
22
Not enough data
7.9(won by default)
22
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Behavior
Not enough data
8.5
10
Not enough data
8.3
10
Not enough data
7.6
7
A/B Testing
Not enough data
7.4
7
Not enough data
8.0
5
Not enough data
7.7
8
Not enough data
6.7
5
Visitor Information
Not enough data
5.2
7
Not enough data
7.1
7
Agentic AI - Session Replay
Not enough data
Not enough data
Listing Management
8.6
246
|
Verified
Not enough data
8.2
241
|
Verified
Not enough data
8.5
244
|
Verified
Not enough data
8.6
257
|
Verified
Not enough data
Performance
8.3
264
|
Verified
Not enough data
8.8
272
|
Verified
Not enough data
Local Search Optimization
8.9
608
|
Verified
Not enough data
8.4
555
|
Verified
Not enough data
8.4
529
|
Verified
Not enough data
8.3
537
|
Verified
Not enough data
7.8
520
|
Verified
Not enough data
8.8
587
|
Verified
Not enough data
Platform Basics
8.5
580
Not enough data
8.5
583
Not enough data
Agentic AI - Competitive Intelligence
6.9
76
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
536
Not enough data
Platform Content
7.3
473
Not enough data
Platform Reporting
8.0
548
Not enough data
8.3
555
Not enough data
Platform Basics
8.5
107
Not enough data
8.1
104
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
96
Not enough data
8.4
107
Not enough data
Content Planning
Feature Not Available
Not enough data
8.2
100
Not enough data
8.7
110
Not enough data
Marketing Campaign Performance
8.5
82
Not enough data
8.7
83
Not enough data
Agentic AI - Marketing Calendar
7.1
12
Not enough data
7.1
12
Not enough data
6.4
12
Not enough data
6.7
12
Not enough data
Other Features
8.3
108
Not enough data
8.8
94
Not enough data
SEO Auditing & Monitoring
8.7
1034
Not enough data
9.1
989
Not enough data
8.8
875
Not enough data
8.9
922
Not enough data
Agentic AI - SEO Tools
6.6
181
Not enough data
6.7
183
Not enough data
6.7
185
Not enough data
6.7
180
Not enough data
6.6
181
Not enough data
6.6
174
Not enough data
6.8
178
Not enough data
SEO Content & Rankings
8.2
1531
Not enough data
9.1
1714
Not enough data
8.8
1594
Not enough data
8.2
937
Not enough data
8.5
901
Not enough data
SEO Reporting
8.9
1672
Not enough data
8.6
1026
Not enough data
8.3
986
Not enough data
7.8
846
Not enough data
Generative AI
6.8
411
Not enough data
6.8
401
Not enough data
Content & Collaboration
8.8
194
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
182
Not enough data
Feature Not Available
Not enough data
8.2
167
Not enough data
Social Management
8.7
237
Not enough data
8.8
231
Not enough data
Feature Not Available
Not enough data
8.5
229
Not enough data
7.9
203
Not enough data
8.0
179
Not enough data
7.8
149
Not enough data
Agentic AI - Social Media Management
7.8
15
Not enough data
8.0
15
Not enough data
7.7
15
Not enough data
7.6
15
Not enough data
7.8
15
Not enough data
7.7
15
Not enough data
7.9
15
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
120
Not enough data
Geographic Coverage
Feature Not Available
Not enough data
8.2
106
Not enough data
8.1
98
Not enough data
Reporting
9.0
137
Not enough data
Feature Not Available
Not enough data
8.9
125
Not enough data
9.0
135
Not enough data
Agentic AI - Media Monitoring
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
Generative AI
8.1
23
Not enough data
8.1
24
Not enough data
Platform Interoperability
8.4
80
Not enough data
Agentic AI - Social Media Advertising
7.3
5
Not enough data
7.7
5
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
Social Functionality
8.8
98
Not enough data
Campaign Management
9.0
97
Not enough data
8.7
95
Not enough data
8.6
95
Not enough data
8.6
88
Not enough data
8.6
89
Not enough data
8.5
91
Not enough data
8.5
87
Not enough data
8.4
89
Not enough data
8.3
88
Not enough data
8.5
92
Not enough data
8.4
90
Not enough data
8.0
86
Not enough data
8.3
88
Not enough data
Targeting
8.6
91
Not enough data
8.5
86
Not enough data
8.5
85
Not enough data
8.6
85
Not enough data
Platform
8.4
88
Not enough data
8.7
96
Not enough data
8.9
94
Not enough data
8.9
95
Not enough data
8.7
92
Not enough data
8.6
90
Not enough data
8.4
84
Not enough data
8.5
86
Not enough data
8.5
89
Not enough data
Grammar Tools
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Not enough data
Writing Support
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Not enough data
Software Availability
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Not enough data
Generative AI
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Not enough data
Data collection
7.7
198
Not enough data
8.1
225
|
Verified
Not enough data
8.1
215
|
Verified
Not enough data
7.5
197
|
Verified
Not enough data
8.1
215
Not enough data
Segment Trending
8.6
248
|
Verified
Not enough data
8.1
234
|
Verified
Not enough data
8.3
241
|
Verified
Not enough data
7.3
202
Not enough data
Analysis
8.3
234
Not enough data
8.6
256
|
Verified
Not enough data
8.3
216
|
Verified
Not enough data
Platform
8.7
264
|
Verified
Not enough data
8.4
242
|
Verified
Not enough data
7.7
215
|
Verified
Not enough data
8.3
236
|
Verified
Not enough data
8.1
211
|
Verified
Not enough data
8.2
208
Not enough data
Agentic AI - Market Intelligence
7.2
34
Not enough data
6.8
33
Not enough data
Platform Basics
8.5
143
Not enough data
7.7
127
Not enough data
8.4
147
Not enough data
Platform Data
8.2
133
Not enough data
8.3
138
Not enough data
8.6
150
Not enough data
8.3
133
Not enough data
Agentic AI - Operational Risk Management
6.9
18
Not enough data
Planning
7.7
236
Not enough data
Publishing
7.7
238
Not enough data
Social Media
7.6
239
Not enough data
Planning
7.9
363
Not enough data
Generative AI
7.4
146
Not enough data
7.2
142
Not enough data
7.2
141
Not enough data
6.6
139
Not enough data
6.4
136
Not enough data
Agentic AI - Content Creation
7.2
48
Not enough data
7.0
48
Not enough data
7.2
48
Not enough data
7.1
48
Not enough data
7.2
49
Not enough data
7.3
48
Not enough data
7.2
48
Not enough data
AI Visibility & Tracking
7.9
77
Not enough data
8.0
89
Not enough data
Sentiment & Brand Analysis
7.9
70
Not enough data
6.3
58
Not enough data
Competitive Benchmarking
7.3
61
Not enough data
7.6
70
Not enough data
AI Content Optimization
7.7
65
Not enough data
7.8
69
Not enough data
Reporting & Alerts
6.8
60
Not enough data
7.7
72
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.0
11
Not enough data
8.8
12
Not enough data
8.7
9
Not enough data
8.0
10
Not enough data
8.3
11
Reporting
Not enough data
9.3
14
Not enough data
8.6
14
Not enough data
8.8
14
Not enough data
8.2
14
Tools
Feature Not Available
Not enough data
8.2
668
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.1
658
Not enough data
8.2
644
Not enough data
8.0
585
Not enough data
7.7
583
Not enough data
8.9
720
Not enough data
Agentic AI - Content Analytics
7.4
59
Not enough data
7.6
60
Not enough data
7.6
60
Not enough data
7.7
60
Not enough data
7.6
61
Not enough data
Marketing Operations
7.7
392
|
Verified
Not enough data
8.4
416
|
Verified
Not enough data
8.0
403
|
Verified
Not enough data
8.0
382
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
396
|
Verified
Not enough data
8.6
435
|
Verified
Not enough data
7.7
365
|
Verified
Not enough data
8.0
379
|
Verified
Not enough data
8.2
407
|
Verified
Not enough data
7.9
357
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.1
59
Not enough data
7.5
59
Not enough data
7.1
59
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Semrush and Yandex.Metrica are categorized as Digital Analytics
Unique Categories
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, and Social Media Analytics
Yandex.Metrica is categorized as Session Replay and Heatmap Tools
Reviews
Reviewers' Company Size
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yandex.Metrica
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.4%
Information Technology and Services
8.8%
Computer Software
8.1%
Retail
3.7%
Internet
3.7%
Other
46.3%
Marketing and Advertising
22.6%
Accounting
6.5%
Market Research
6.5%
Information Technology and Services
6.5%
Computer Software
6.5%
Other
51.6%
Discussions
What is Semrush used for?
4 Comments
KS
It is an all-in-one software that helps marketers get insights from the data and helps in doing keyword research, content marketing, and campaign management.Read more
Does SEMrush have a free plan?
3 Comments
BB
Yes they have a free plan where you can add 1 website.Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
Is Yandex Metrica free?
1 Comment
MD
How likely is it that you would recommend Voodoo Alerts to a friend or colleague?Read more
Yandex.Metrica has no more discussions with answers
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