Compare Semrush and ThoughtSpot 
At a Glance
Market Segments
Small-Business (64.9% of reviews)
Enterprise (42.6% of reviews)
Entry-Level Pricing
$139.94 Per Month
Starting at $25.00 1 Users Per Month
Semrush
Star Rating
(3,321)4.5 out of 5
Market Segments
Small-Business (64.9% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansThoughtSpot
Star Rating
(321)4.4 out of 5
Market Segments
Enterprise (42.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $25.00 1 Users Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Semrush excels in its comprehensive SEO tools, particularly the Keyword Magic Tool, which reviewers say provides extensive keyword suggestions and competitive analysis, earning it a star rating of 4.5. In contrast, ThoughtSpot, while strong in data analytics, is noted for its user-friendly interface and powerful search capabilities, receiving a slightly lower rating of 4.4.
- Reviewers mention that Semrush is particularly favored by small businesses, with 65.6% of reviews coming from this segment, highlighting its affordability and ease of use. ThoughtSpot, on the other hand, is more popular among enterprise users, with 44.2% of reviews, indicating its robust features tailored for larger organizations.
- Users on G2 appreciate Semrush's entry-level price of $139.94, which is seen as a good investment for small businesses looking to enhance their online presence. In contrast, ThoughtSpot's starting price of $25.00 is attractive for enterprises seeking advanced analytics without a hefty upfront cost.
- Reviewers mention that Semrush scores higher in ease of setup (8.6) compared to ThoughtSpot (8.0), with many users praising its straightforward onboarding process. However, ThoughtSpot shines in ease of use (8.7), with users reporting that its intuitive interface makes data exploration seamless.
- Users say that Semrush's quality of support (8.6) is commendable, with many reviewers appreciating the responsive customer service. ThoughtSpot, however, slightly edges out with a score of 8.7, with users highlighting the availability of extensive resources and knowledgeable support staff.
- G2 users report that Semrush's performance and reliability score of 8.5 is solid, but ThoughtSpot's higher score of 8.9 reflects its superior performance in handling large datasets and real-time analytics, making it a preferred choice for data-driven enterprises.
Pricing
Entry-Level Pricing
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
ThoughtSpot
ThoughtSpot Analytics - Essentials
Starting at $25.00
1 Users Per Month
For small teams to find and share insights with AI Analytics
- Dynamic, interactive dashboards
- Actionable insights
- From 5-50 users
Free Trial
Semrush
Free Trial is available
ThoughtSpot
Free Trial is available
Ratings
Meets Requirements
8.8
2,625
8.3
257
Ease of Use
8.3
2,653
8.7
257
Ease of Setup
8.6
1,853
8.0
123
Ease of Admin
8.6
1,343
8.3
109
Quality of Support
8.5
2,302
8.7
230
Has the product been a good partner in doing business?
8.7
1,322
8.9
107
Product Direction (% positive)
8.8
2,535
9.1
255
Features by Category
Reports
Not enough data
8.7
156
|
Verified
Not enough data
8.5
148
|
Verified
Not enough data
8.4
159
|
Verified
Not enough data
8.2
129
|
Verified
Not enough data
8.8
158
|
Verified
Self Service
Not enough data
8.2
145
|
Verified
Not enough data
8.6
152
|
Verified
Not enough data
8.6
149
|
Verified
Not enough data
8.8
161
|
Verified
Not enough data
8.2
137
|
Verified
Not enough data
7.5
112
|
Verified
Advanced Analytics
Not enough data
7.8
113
Not enough data
8.6
153
|
Verified
Not enough data
8.0
122
|
Verified
Building Reports
Not enough data
7.6
95
|
Verified
Not enough data
7.6
99
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
7.6
78
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.7
156
|
Verified
Not enough data
8.5
148
|
Verified
Not enough data
8.4
159
|
Verified
Not enough data
8.2
129
|
Verified
Not enough data
8.8
158
|
Verified
Data Preparation
Not enough data
8.2
102
|
Verified
Not enough data
7.9
100
|
Verified
Data Modeling and Blending
Not enough data
8.4
112
|
Verified
Not enough data
8.5
116
|
Verified
Not enough data
8.2
104
|
Verified
Generative AI
Not enough data
7.1
23
Not enough data
6.8
23
Agentic AI - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
6.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
Not enough data
8.2
145
|
Verified
Not enough data
8.6
152
|
Verified
Not enough data
8.6
149
|
Verified
Not enough data
8.8
161
|
Verified
Not enough data
8.2
137
|
Verified
Not enough data
7.5
112
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
7.8
113
Not enough data
8.6
153
|
Verified
Not enough data
8.0
122
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
8.3
5
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Capabilities - Analytics Platforms
Not enough data
Not enough data
Not enough data
7.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Intelligence - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
7.6
95
|
Verified
Not enough data
7.6
99
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
7.6
78
|
Verified
Reports
Not enough data
8.7
156
|
Verified
Not enough data
8.5
148
|
Verified
Not enough data
8.4
159
|
Verified
Not enough data
8.2
129
|
Verified
Not enough data
8.8
158
|
Verified
Self Service
Not enough data
8.2
145
|
Verified
Not enough data
8.6
152
|
Verified
Not enough data
8.6
149
|
Verified
Not enough data
8.8
161
|
Verified
Not enough data
8.2
137
|
Verified
Not enough data
7.5
112
|
Verified
Building Reports
Not enough data
7.6
95
|
Verified
Not enough data
7.6
99
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
7.6
78
|
Verified
Metrics
8.4
442
Not enough data
8.2
433
Not enough data
7.9
416
Not enough data
7.7
388
Not enough data
7.4
376
Not enough data
7.5
370
Not enough data
7.4
373
Not enough data
7.5
384
Not enough data
7.2
370
Not enough data
Reporting
8.0
427
Not enough data
8.2
419
Not enough data
7.8
401
Not enough data
7.7
399
Not enough data
7.9
395
Not enough data
7.6
374
Not enough data
8.0
410
Not enough data
Other
7.7
387
Not enough data
8.1
400
Not enough data
7.7
389
Not enough data
8.0
391
Not enough data
7.4
358
Not enough data
7.0
336
Not enough data
7.6
355
Not enough data
Agentic AI - Digital Analytics
6.6
45
Not enough data
7.3
46
Not enough data
6.9
45
Not enough data
6.9
43
Not enough data
Administration
7.7
369
Not enough data
7.4
353
Not enough data
8.5
408
Not enough data
8.3
397
Not enough data
Social Analytics
8.8(won by default)
295
Not enough data
8.5(won by default)
274
Not enough data
8.7(won by default)
281
Not enough data
8.2(won by default)
248
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
217
Not enough data
8.0(won by default)
213
Not enough data
Reports & Dashboards
8.4(won by default)
277
Not enough data
8.8(won by default)
286
Not enough data
8.7(won by default)
271
Not enough data
7.9(won by default)
210
Not enough data
Agentic AI - Social Media Analytics
7.3(won by default)
22
Not enough data
7.2(won by default)
22
Not enough data
7.7(won by default)
22
Not enough data
8.0(won by default)
22
Not enough data
7.9(won by default)
22
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
8.6
246
|
Verified
Not enough data
8.2
241
|
Verified
Not enough data
8.5
244
|
Verified
Not enough data
8.6
255
|
Verified
Not enough data
Performance
8.3
264
|
Verified
Not enough data
8.8
271
|
Verified
Not enough data
Local Search Optimization
8.9
606
|
Verified
Not enough data
8.4
554
|
Verified
Not enough data
8.4
528
|
Verified
Not enough data
8.3
536
|
Verified
Not enough data
7.8
520
|
Verified
Not enough data
8.8
586
|
Verified
Not enough data
Platform Basics
8.5
580
Not enough data
8.6
582
Not enough data
Agentic AI - Competitive Intelligence
6.9
76
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
536
Not enough data
Platform Content
7.3
473
Not enough data
Platform Reporting
8.0
548
Not enough data
8.3
555
Not enough data
Platform Basics
8.5
107
Not enough data
8.1
104
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
96
Not enough data
8.4
107
Not enough data
Content Planning
Feature Not Available
Not enough data
8.2
100
Not enough data
8.7
110
Not enough data
Marketing Campaign Performance
8.5
82
Not enough data
8.7
83
Not enough data
Agentic AI - Marketing Calendar
7.1
12
Not enough data
7.1
12
Not enough data
6.4
12
Not enough data
6.7
12
Not enough data
Other Features
8.3
108
Not enough data
8.8
94
Not enough data
SEO Auditing & Monitoring
8.7
1033
Not enough data
9.1
982
Not enough data
8.8
873
Not enough data
8.9
917
Not enough data
Agentic AI - SEO Tools
6.6
181
Not enough data
6.7
183
Not enough data
6.7
184
Not enough data
6.7
180
Not enough data
6.6
181
Not enough data
6.6
174
Not enough data
6.8
178
Not enough data
SEO Content & Rankings
8.2
1530
Not enough data
9.1
1708
Not enough data
8.8
1589
Not enough data
8.2
936
Not enough data
8.5
899
Not enough data
SEO Reporting
8.9
1663
Not enough data
8.6
1025
Not enough data
8.3
984
Not enough data
7.8
846
Not enough data
Generative AI
6.8
412
Not enough data
6.8
401
Not enough data
Content & Collaboration
8.8
194
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
182
Not enough data
Feature Not Available
Not enough data
8.2
167
Not enough data
Social Management
8.7
236
Not enough data
8.8
230
Not enough data
Feature Not Available
Not enough data
8.5
228
Not enough data
7.9
202
Not enough data
8.0
178
Not enough data
7.8
148
Not enough data
Agentic AI - Social Media Management
7.8
15
Not enough data
8.0
15
Not enough data
7.7
15
Not enough data
7.6
15
Not enough data
7.8
15
Not enough data
7.7
15
Not enough data
7.9
15
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
120
Not enough data
Geographic Coverage
Feature Not Available
Not enough data
8.2
106
Not enough data
8.1
98
Not enough data
Reporting
9.0
137
Not enough data
Feature Not Available
Not enough data
8.9
125
Not enough data
9.0
135
Not enough data
Agentic AI - Media Monitoring
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
Generative AI
8.1
23
Not enough data
8.1
24
Not enough data
Platform Interoperability
8.4
80
Not enough data
Agentic AI - Social Media Advertising
7.3
5
Not enough data
7.7
5
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
Social Functionality
8.8
98
Not enough data
Campaign Management
9.0
97
Not enough data
8.7
95
Not enough data
8.6
95
Not enough data
8.6
88
Not enough data
8.6
89
Not enough data
8.5
91
Not enough data
8.5
87
Not enough data
8.4
89
Not enough data
8.3
88
Not enough data
8.5
92
Not enough data
8.4
90
Not enough data
8.0
86
Not enough data
8.3
88
Not enough data
Targeting
8.6
91
Not enough data
8.5
86
Not enough data
8.5
85
Not enough data
8.6
85
Not enough data
Platform
8.4
88
Not enough data
8.7
96
Not enough data
8.9
94
Not enough data
8.9
95
Not enough data
8.7
92
Not enough data
8.6
90
Not enough data
8.4
84
Not enough data
8.5
86
Not enough data
8.5
89
Not enough data
Grammar Tools
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Not enough data
Writing Support
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Not enough data
Software Availability
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Not enough data
Generative AI
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
7.7
198
Not enough data
8.1
225
|
Verified
Not enough data
8.1
215
|
Verified
Not enough data
7.5
197
|
Verified
Not enough data
8.1
215
Not enough data
Segment Trending
8.6
248
|
Verified
Not enough data
8.1
234
|
Verified
Not enough data
8.3
241
|
Verified
Not enough data
7.3
202
Not enough data
Analysis
8.3
234
Not enough data
8.6
256
|
Verified
Not enough data
8.3
216
|
Verified
Not enough data
Platform
8.7
264
|
Verified
Not enough data
8.4
242
|
Verified
Not enough data
7.7
215
|
Verified
Not enough data
8.3
236
|
Verified
Not enough data
8.1
211
|
Verified
Not enough data
8.2
208
Not enough data
Agentic AI - Market Intelligence
7.2
34
Not enough data
6.8
33
Not enough data
Platform Basics
8.5
143
Not enough data
7.7
127
Not enough data
8.4
147
Not enough data
Platform Data
8.2
133
Not enough data
8.3
138
Not enough data
8.6
150
Not enough data
8.3
133
Not enough data
Agentic AI - Operational Risk Management
6.9
18
Not enough data
Planning
7.7
236
Not enough data
Publishing
7.7
238
Not enough data
Social Media
7.6
239
Not enough data
Planning
7.9
363
Not enough data
Generative AI
7.4
146
Not enough data
7.2
142
Not enough data
7.2
141
Not enough data
6.6
139
Not enough data
6.4
136
Not enough data
Agentic AI - Content Creation
7.2
48
Not enough data
7.0
48
Not enough data
7.2
48
Not enough data
7.1
48
Not enough data
7.2
49
Not enough data
7.3
48
Not enough data
7.2
48
Not enough data
AI Visibility & Tracking
7.8
72
Not enough data
7.9
83
Not enough data
Sentiment & Brand Analysis
7.9
69
Not enough data
6.3
58
Not enough data
Competitive Benchmarking
7.3
61
Not enough data
7.6
68
Not enough data
AI Content Optimization
7.6
63
Not enough data
7.7
65
Not enough data
Reporting & Alerts
6.8
59
Not enough data
7.6
69
Not enough data
Data Connectivity and Prep - Agentic Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Autonomous Insight Generation - Agentic Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction and Workflow - Agentic Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Agent Management - Agentic Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
Not enough data
8.2
668
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.1
658
Not enough data
8.2
644
Not enough data
8.0
585
Not enough data
7.7
583
Not enough data
8.9
719
Not enough data
Agentic AI - Content Analytics
7.4
59
Not enough data
7.6
60
Not enough data
7.6
60
Not enough data
7.7
60
Not enough data
7.6
61
Not enough data
Marketing Operations
7.7
392
|
Verified
Not enough data
8.4
416
|
Verified
Not enough data
8.0
403
|
Verified
Not enough data
8.0
382
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
396
|
Verified
Not enough data
8.6
434
|
Verified
Not enough data
7.7
365
|
Verified
Not enough data
8.0
379
|
Verified
Not enough data
8.2
407
|
Verified
Not enough data
7.9
357
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.1
59
Not enough data
7.5
59
Not enough data
7.1
59
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Semrush and ThoughtSpot share no categories
Unique Categories
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, and Social Media Analytics
ThoughtSpot is categorized as Agentic Analytics, Embedded Business Intelligence, Analytics Platforms, and AI Agents For Business Operations
Reviews
Reviewers' Company Size
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ThoughtSpot
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.5%
Information Technology and Services
8.8%
Computer Software
8.1%
Retail
3.7%
Internet
3.7%
Other
46.2%
Information Technology and Services
10.9%
Computer Software
9.2%
Financial Services
8.9%
Retail
5.6%
Telecommunications
4.9%
Other
60.5%
Discussions
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
How is ThoughtSpot priced?
2 Comments
IH
They have to pricing models. Per consumption through credits and per size of data (number of rows) connected to ThoughtSpot Read more
How beneficial is Thoughtspot with end user who are not that much expert in data ?
2 Comments
VS
ThoughtSpot makes self-service simple and quick, even for users with no technical background. Anyone from line of business users to analysts to more...Read more
Who is ThoughtSpot?
1 Comment
Official Response from ThoughtSpot
ThoughtSpot is a next generation analytics platform powered by the World’s first Relational Search engine. ThoughtSpot's search-driven analytics lets...Read more
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