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At a Glance
Semrush
Semrush
Star Rating
(3,134)4.5 out of 5
Market Segments
Small-Business (64.8% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plans
ThoughtSpot
ThoughtSpot
Star Rating
(323)4.4 out of 5
Market Segments
Enterprise (43.3% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Starting at $25.00 1 Users Per Month
Free Trial is available
Browse all 5 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Semrush excels in its comprehensive SEO tools, particularly the Keyword Magic Tool, which reviewers say provides extensive keyword suggestions and competitive analysis, earning it a star rating of 4.5. In contrast, ThoughtSpot, while strong in data analytics, is noted for its user-friendly interface and powerful search capabilities, receiving a slightly lower rating of 4.4.
  • Reviewers mention that Semrush is particularly favored by small businesses, with 65.6% of reviews coming from this segment, highlighting its affordability and ease of use. ThoughtSpot, on the other hand, is more popular among enterprise users, with 44.2% of reviews, indicating its robust features tailored for larger organizations.
  • Users on G2 appreciate Semrush's entry-level price of $139.94, which is seen as a good investment for small businesses looking to enhance their online presence. In contrast, ThoughtSpot's starting price of $25.00 is attractive for enterprises seeking advanced analytics without a hefty upfront cost.
  • Reviewers mention that Semrush scores higher in ease of setup (8.6) compared to ThoughtSpot (8.0), with many users praising its straightforward onboarding process. However, ThoughtSpot shines in ease of use (8.7), with users reporting that its intuitive interface makes data exploration seamless.
  • Users say that Semrush's quality of support (8.6) is commendable, with many reviewers appreciating the responsive customer service. ThoughtSpot, however, slightly edges out with a score of 8.7, with users highlighting the availability of extensive resources and knowledgeable support staff.
  • G2 users report that Semrush's performance and reliability score of 8.5 is solid, but ThoughtSpot's higher score of 8.9 reflects its superior performance in handling large datasets and real-time analytics, making it a preferred choice for data-driven enterprises.
Pricing
Entry-Level Pricing
Semrush
Pro
$139.94
Per Month
Browse all 5 pricing plans
ThoughtSpot
ThoughtSpot Analytics - Essentials
Starting at $25.00
1 Users Per Month
Browse all 5 pricing plans
Free Trial
Semrush
Free Trial is available
ThoughtSpot
Free Trial is available
Ratings
Meets Requirements
8.8
2,515
8.3
260
Ease of Use
8.3
2,541
8.8
260
Ease of Setup
8.6
1,743
8.0
123
Ease of Admin
8.6
1,298
8.2
107
Quality of Support
8.6
2,206
8.7
233
Has the product been a good partner in doing business?
8.7
1,279
8.9
105
Product Direction (% positive)
8.8
2,424
9.1
257
Features by Category
Not enough data
8.5
189
Reports
Not enough data
8.6
156
|
Verified
Not enough data
8.5
149
|
Verified
Not enough data
8.4
160
|
Verified
Not enough data
8.2
131
|
Verified
Not enough data
8.8
158
|
Verified
Self Service
Not enough data
8.2
146
|
Verified
Not enough data
8.7
153
|
Verified
Not enough data
8.6
151
|
Verified
Not enough data
8.8
160
|
Verified
Not enough data
8.2
138
|
Verified
Not enough data
7.5
114
|
Verified
Advanced Analytics
Not enough data
7.9
115
Not enough data
8.6
155
|
Verified
Not enough data
8.1
124
|
Verified
Building Reports
Not enough data
7.6
97
|
Verified
Not enough data
7.6
100
|
Verified
Not enough data
8.0
86
|
Verified
Not enough data
7.7
80
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.6
211
Reports
Not enough data
8.6
156
|
Verified
Not enough data
8.5
149
|
Verified
Not enough data
8.4
160
|
Verified
Not enough data
8.2
131
|
Verified
Not enough data
8.8
158
|
Verified
Data Preparation
Not enough data
8.2
105
|
Verified
Not enough data
8.0
103
|
Verified
Data Modeling and Blending
Not enough data
8.5
114
|
Verified
Not enough data
8.6
118
|
Verified
Not enough data
8.3
107
|
Verified
Generative AI
Not enough data
7.2
24
Not enough data
6.9
24
Agentic AI - Analytics Platforms
Not enough data
7.3
5
Not enough data
6.3
5
Not enough data
7.0
5
Not enough data
6.7
5
Not enough data
7.0
5
Not enough data
6.0
5
Not enough data
6.7
5
Self Service
Not enough data
8.2
146
|
Verified
Not enough data
8.7
153
|
Verified
Not enough data
8.6
151
|
Verified
Not enough data
8.8
160
|
Verified
Not enough data
8.2
138
|
Verified
Not enough data
7.5
114
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.9
6
Not enough data
7.0
5
Not enough data
7.7
5
Not enough data
9.3
5
Advanced Analytics
Not enough data
7.9
115
Not enough data
8.6
155
|
Verified
Not enough data
8.1
124
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
8.3
5
Not enough data
6.7
5
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
7.7
5
Not enough data
7.0
5
Not enough data
6.7
5
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.0
5
Not enough data
7.3
5
Not enough data
7.0
5
Not enough data
6.0
5
Personalized Intelligence - Analytics Platforms
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.7
5
Building Reports
Not enough data
7.6
97
|
Verified
Not enough data
7.6
100
|
Verified
Not enough data
8.0
86
|
Verified
Not enough data
7.7
80
|
Verified
Embedded Business IntelligenceHide 15 FeaturesShow 15 Features
Not enough data
8.5
188
Reports
Not enough data
8.6
156
|
Verified
Not enough data
8.5
149
|
Verified
Not enough data
8.4
160
|
Verified
Not enough data
8.2
131
|
Verified
Not enough data
8.8
158
|
Verified
Self Service
Not enough data
8.2
146
|
Verified
Not enough data
8.7
153
|
Verified
Not enough data
8.6
151
|
Verified
Not enough data
8.8
160
|
Verified
Not enough data
8.2
138
|
Verified
Not enough data
7.5
114
|
Verified
Building Reports
Not enough data
7.6
97
|
Verified
Not enough data
7.6
100
|
Verified
Not enough data
8.0
86
|
Verified
Not enough data
7.7
80
|
Verified
7.7
504
Not enough data
Metrics
8.4
438
Not enough data
8.3
432
Not enough data
7.9
414
Not enough data
7.7
388
Not enough data
7.4
377
Not enough data
7.6
371
Not enough data
7.4
374
Not enough data
7.5
384
Not enough data
7.1
369
Not enough data
Reporting
8.0
425
Not enough data
8.2
416
Not enough data
7.8
400
Not enough data
7.7
400
Not enough data
7.8
395
Not enough data
7.6
375
Not enough data
8.0
409
Not enough data
Other
7.7
387
Not enough data
8.1
400
Not enough data
7.7
389
Not enough data
8.0
391
Not enough data
7.4
356
Not enough data
7.0
335
Not enough data
7.6
355
Not enough data
Agentic AI - Digital Analytics
6.6
44
Not enough data
7.3
44
Not enough data
6.9
44
Not enough data
7.0
42
Not enough data
Administration
7.7
366
Not enough data
7.4
353
Not enough data
8.5
407
Not enough data
8.3
396
Not enough data
Social Media AnalyticsHide 16 FeaturesShow 16 Features
8.2
332
Not enough data
Social Analytics
8.8
294
Not enough data
8.5
274
Not enough data
8.7
280
Not enough data
8.2
247
Not enough data
Feature Not Available
Not enough data
8.1
217
Not enough data
8.1
213
Not enough data
Reports & Dashboards
8.4
277
Not enough data
8.8
285
Not enough data
8.7
271
Not enough data
7.9
210
Not enough data
Agentic AI - Social Media Analytics
7.4
21
Not enough data
7.3
21
Not enough data
7.9
21
Not enough data
8.2
21
Not enough data
8.0
21
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Local Listing ManagementHide 6 FeaturesShow 6 Features
8.5
289
Not enough data
Listing Management
8.6
243
|
Verified
Not enough data
8.2
239
|
Verified
Not enough data
8.5
242
|
Verified
Not enough data
8.6
254
|
Verified
Not enough data
Performance
8.3
261
|
Verified
Not enough data
8.8
267
|
Verified
Not enough data
8.5
657
Not enough data
Local Search Optimization
8.9
596
|
Verified
Not enough data
8.4
547
|
Verified
Not enough data
8.4
520
|
Verified
Not enough data
8.3
532
|
Verified
Not enough data
7.9
516
|
Verified
Not enough data
8.8
579
|
Verified
Not enough data
Competitive IntelligenceHide 9 FeaturesShow 9 Features
8.0
678
Not enough data
Platform Basics
8.5
569
Not enough data
8.5
575
Not enough data
Agentic AI - Competitive Intelligence
7.0
73
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
531
Not enough data
Platform Content
7.3
470
Not enough data
Platform Reporting
8.0
545
Not enough data
8.3
553
Not enough data
7.9
143
Not enough data
Platform Basics
8.5
106
Not enough data
8.2
103
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
95
Not enough data
8.4
106
Not enough data
Content Planning
Feature Not Available
Not enough data
8.2
99
Not enough data
8.7
109
Not enough data
Marketing Campaign Performance
8.5
81
Not enough data
8.7
82
Not enough data
Agentic AI - Marketing Calendar
7.3
11
Not enough data
7.3
11
Not enough data
6.5
11
Not enough data
6.8
11
Not enough data
Other Features
8.3
107
Not enough data
8.8
93
Not enough data
7.8
1,793
Not enough data
SEO Auditing & Monitoring
8.7
1022
Not enough data
9.0
919
Not enough data
8.8
860
Not enough data
8.8
883
Not enough data
Agentic AI - SEO Tools
6.6
177
Not enough data
6.7
178
Not enough data
6.7
179
Not enough data
6.7
175
Not enough data
6.5
175
Not enough data
6.6
170
Not enough data
6.8
173
Not enough data
SEO Content & Rankings
8.2
1504
Not enough data
9.1
1639
Not enough data
8.8
1548
Not enough data
8.2
929
Not enough data
8.4
867
Not enough data
SEO Reporting
8.9
1607
Not enough data
8.6
1014
Not enough data
8.3
974
Not enough data
7.8
842
Not enough data
Generative AI
6.7
406
Not enough data
6.8
397
Not enough data
Social Media ManagementHide 20 FeaturesShow 20 Features
8.2
267
Not enough data
Content & Collaboration
8.8
193
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
181
Not enough data
Feature Not Available
Not enough data
8.2
164
Not enough data
Social Management
8.7
236
Not enough data
8.8
230
Not enough data
Feature Not Available
Not enough data
8.5
228
Not enough data
7.9
203
Not enough data
8.0
178
Not enough data
7.8
149
Not enough data
Agentic AI - Social Media Management
8.0
14
Not enough data
8.2
14
Not enough data
7.9
14
Not enough data
7.7
14
Not enough data
8.0
14
Not enough data
7.9
14
Not enough data
8.1
14
Not enough data
8.0
147
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
120
Not enough data
Geographic Coverage
Feature Not Available
Not enough data
8.2
106
Not enough data
8.1
98
Not enough data
Reporting
9.0
137
Not enough data
Feature Not Available
Not enough data
8.9
125
Not enough data
9.0
135
Not enough data
Agentic AI - Media Monitoring
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
Generative AI
8.1
23
Not enough data
8.1
24
Not enough data
Social Media AdvertisingHide 34 FeaturesShow 34 Features
8.5
125
Not enough data
Platform Interoperability
8.4
79
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.8
97
Not enough data
Campaign Management
9.0
95
Not enough data
8.7
94
Not enough data
8.7
94
Not enough data
8.6
87
Not enough data
8.6
88
Not enough data
8.5
89
Not enough data
8.5
86
Not enough data
8.4
88
Not enough data
8.3
87
Not enough data
8.5
91
Not enough data
8.4
87
Not enough data
8.0
85
Not enough data
8.3
87
Not enough data
Targeting
8.6
89
Not enough data
8.5
85
Not enough data
8.5
84
Not enough data
8.7
84
Not enough data
Platform
8.4
87
Not enough data
8.7
94
Not enough data
8.9
93
Not enough data
8.9
94
Not enough data
8.6
90
Not enough data
8.6
89
Not enough data
8.4
83
Not enough data
8.5
85
Not enough data
8.5
88
Not enough data
7.8
30
Not enough data
Grammar Tools
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Not enough data
Writing Support
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Not enough data
Software Availability
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Not enough data
Generative AI
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Not enough data
8.0
304
Not enough data
Data collection
7.7
197
Not enough data
8.1
224
|
Verified
Not enough data
8.1
213
|
Verified
Not enough data
7.5
196
|
Verified
Not enough data
8.1
214
Not enough data
Segment Trending
8.6
246
|
Verified
Not enough data
8.1
233
|
Verified
Not enough data
8.3
239
|
Verified
Not enough data
7.3
201
Not enough data
Analysis
8.3
233
Not enough data
8.6
254
|
Verified
Not enough data
8.3
215
|
Verified
Not enough data
Platform
8.7
260
|
Verified
Not enough data
8.4
238
|
Verified
Not enough data
7.7
213
|
Verified
Not enough data
8.3
235
|
Verified
Not enough data
8.1
210
|
Verified
Not enough data
8.2
207
Not enough data
Agentic AI - Market Intelligence
7.0
32
Not enough data
6.8
32
Not enough data
Paid Search IntelligenceHide 8 FeaturesShow 8 Features
8.1
167
Not enough data
7.3
525
Not enough data
Planning
7.7
234
Not enough data
Publishing
7.7
236
Not enough data
Social Media
7.6
236
Not enough data
Planning
7.9
361
Not enough data
Generative AI
7.4
144
Not enough data
7.2
140
Not enough data
7.2
139
Not enough data
6.7
137
Not enough data
6.4
134
Not enough data
Agentic AI - Content Creation
7.1
46
Not enough data
7.0
46
Not enough data
7.2
46
Not enough data
7.1
46
Not enough data
7.2
47
Not enough data
7.3
46
Not enough data
7.3
46
Not enough data
Answer Engine Optimization (AEO)Hide 10 FeaturesShow 10 Features
7.4
87
Not enough data
AI Visibility & Tracking
7.8
67
Not enough data
7.8
76
Not enough data
Sentiment & Brand Analysis
7.8
64
Not enough data
6.3
54
Not enough data
Competitive Benchmarking
7.3
57
Not enough data
7.6
64
Not enough data
AI Content Optimization
7.7
60
Not enough data
7.7
60
Not enough data
Reporting & Alerts
6.7
55
Not enough data
7.5
64
Not enough data
8.0
807
Not enough data
Tools
Feature Not Available
Not enough data
8.2
665
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.2
655
Not enough data
8.2
641
Not enough data
8.0
582
Not enough data
7.8
580
Not enough data
8.9
715
Not enough data
Agentic AI - Content Analytics
7.5
57
Not enough data
7.7
57
Not enough data
7.7
58
Not enough data
7.8
58
Not enough data
7.7
59
Not enough data
7.9
529
Not enough data
Marketing Operations
7.7
389
|
Verified
Not enough data
8.4
412
|
Verified
Not enough data
8.0
400
|
Verified
Not enough data
8.0
378
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
392
|
Verified
Not enough data
8.6
430
|
Verified
Not enough data
7.7
362
|
Verified
Not enough data
8.0
376
|
Verified
Not enough data
8.2
403
|
Verified
Not enough data
7.9
354
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.1
57
Not enough data
7.5
57
Not enough data
7.1
56
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reviews
Reviewers' Company Size
Semrush
Semrush
Small-Business(50 or fewer emp.)
64.8%
Mid-Market(51-1000 emp.)
29.3%
Enterprise(> 1000 emp.)
5.9%
ThoughtSpot
ThoughtSpot
Small-Business(50 or fewer emp.)
17.3%
Mid-Market(51-1000 emp.)
39.4%
Enterprise(> 1000 emp.)
43.3%
Reviewers' Industry
Semrush
Semrush
Marketing and Advertising
29.6%
Information Technology and Services
8.8%
Computer Software
8.1%
Retail
3.8%
Internet
3.7%
Other
46.0%
ThoughtSpot
ThoughtSpot
Information Technology and Services
10.7%
Financial Services
9.1%
Computer Software
9.1%
Retail
5.5%
Telecommunications
4.9%
Other
60.7%
Alternatives
Semrush
Semrush Alternatives
Ahrefs
Ahrefs
Add Ahrefs
Serpstat
Serpstat
Add Serpstat
Reputation
Reputation
Add Reputation
SE Ranking
SE Ranking
Add SE Ranking
ThoughtSpot
ThoughtSpot Alternatives
Tableau
Tableau
Add Tableau
Looker
Looker
Add Looker
Sisense
Sisense
Add Sisense
Qlik Sense
Qlik Sense
Add Qlik Sense
Discussions
Semrush
Semrush Discussions
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
Hillary  M.
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
Sayed Sayeedur R.
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
ThoughtSpot
ThoughtSpot Discussions
How is ThoughtSpot priced?
2 Comments
Ismael  H.
IH
They have to pricing models. Per consumption through credits and per size of data (number of rows) connected to ThoughtSpot Read more
How beneficial is Thoughtspot with end user who are not that much expert in data ?
2 Comments
Vika S.
VS
ThoughtSpot makes self-service simple and quick, even for users with no technical background. Anyone from line of business users to analysts to more...Read more
How big is ThoughtSpot?
1 Comment
Leonid E.
LE
ThoughtSpot was founded in 2012 and has 200 employees. The company has raised $100M in funding from venture capital firms LightSpeed Ventures, Khosla...Read more