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Compare Semrush and Synthesia 
Featured Products
At a Glance
Market Segments
Small-Business (64.8% of reviews)
Small-Business (71.7% of reviews)
Entry-Level Pricing
$139.94 Per Month
Free 3 Video Minutes Per Month
Semrush
Star Rating
(3,184)4.5 out of 5
Market Segments
Small-Business (64.8% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSynthesia
Star Rating
(2,466)4.7 out of 5
Market Segments
Small-Business (71.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free 3 Video Minutes Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Synthesia excels in ease of use, with many users highlighting how quickly they can create videos without needing complex equipment. One user mentioned, "I don’t need a camera, mic, or setup; just paste the script, choose an avatar, and the video’s ready in minutes."
- Users say Semrush is a powerhouse for SEO and competitor analysis, with reviewers praising its comprehensive tools for keyword research and tracking rankings. One user noted, "What I like most about Semrush is that it puts almost everything you need for SEO in one place."
- Reviewers mention that while Semrush has a strong market presence, Synthesia's recent user feedback indicates a higher satisfaction with video creation speed and accessibility, particularly for educational content. A user shared, "As an instructional designer, I love how fast and inclusive it makes video creation."
- According to verified reviews, Semrush users appreciate its data reliability for SEO tasks, with one stating, "Powerhouse of data! Reliable go-to for AEO/SEO." This suggests that users find it indispensable for their daily marketing efforts.
- G2 reviewers highlight that Synthesia offers unique features like custom avatars, which enhance the personalization of video content. A user remarked, "I like the custom avatars that Synthesia offers. I think the format works quite well," indicating a strong appeal for creative projects.
- Users report that while both platforms have their strengths, Semrush faces challenges in ease of setup compared to Synthesia, which has received praise for its intuitive onboarding process. Reviewers have noted that Synthesia's setup is straightforward, making it easier for new users to get started.
Pricing
Entry-Level Pricing
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Synthesia
Free
Free
3 Video Minutes Per Month
Explore our video communications platform for free
- 1 editor
- 9 AI avatars
- 140+ languages and voices
Free Trial
Semrush
Free Trial is available
Synthesia
Free Trial is available
Ratings
Meets Requirements
8.8
2,546
8.7
2,122
Ease of Use
8.3
2,572
9.1
2,166
Ease of Setup
8.6
1,773
9.2
1,530
Ease of Admin
8.6
1,313
9.1
797
Quality of Support
8.6
2,233
8.9
1,750
Has the product been a good partner in doing business?
8.7
1,294
8.9
747
Product Direction (% positive)
8.8
2,455
9.6
2,112
Features by Category
Metrics
8.4
439
Not enough data
8.2
432
Not enough data
7.9
414
Not enough data
7.7
388
Not enough data
7.4
377
Not enough data
7.5
371
Not enough data
7.4
374
Not enough data
7.5
384
Not enough data
7.1
369
Not enough data
Reporting
8.0
425
Not enough data
8.2
418
Not enough data
7.8
401
Not enough data
7.7
400
Not enough data
7.9
395
Not enough data
7.6
375
Not enough data
8.0
410
Not enough data
Other
7.7
387
Not enough data
8.1
400
Not enough data
7.7
389
Not enough data
8.0
391
Not enough data
7.4
356
Not enough data
7.0
335
Not enough data
7.6
355
Not enough data
Agentic AI - Digital Analytics
6.6
45
Not enough data
7.2
45
Not enough data
6.9
45
Not enough data
6.9
43
Not enough data
Administration
7.7
366
Not enough data
7.4
353
Not enough data
8.5
408
Not enough data
8.3
396
Not enough data
Social Analytics
8.8(won by default)
294
Not enough data
8.5(won by default)
274
Not enough data
8.7(won by default)
280
Not enough data
8.2(won by default)
247
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
217
Not enough data
8.0(won by default)
213
Not enough data
Reports & Dashboards
8.4(won by default)
277
Not enough data
8.8(won by default)
285
Not enough data
8.7(won by default)
271
Not enough data
7.9(won by default)
210
Not enough data
Agentic AI - Social Media Analytics
7.3(won by default)
22
Not enough data
7.2(won by default)
22
Not enough data
7.7(won by default)
22
Not enough data
8.0(won by default)
22
Not enough data
7.9(won by default)
22
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.4
923
Not enough data
8.5
896
Not enough data
9.1
935
Platform Content
Not enough data
7.5
743
Not enough data
8.2
906
Not enough data
8.3
865
Not enough data
8.3
786
Platform Additional Functionality
Not enough data
7.6
718
Not enough data
7.3
728
Not enough data
8.4
769
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Listing Management
8.6
244
|
Verified
Not enough data
8.2
240
|
Verified
Not enough data
8.5
243
|
Verified
Not enough data
8.6
255
|
Verified
Not enough data
Performance
8.3
262
|
Verified
Not enough data
8.8
268
|
Verified
Not enough data
Training & eLearning
Not enough data
9.1
37
Not enough data
7.4
32
Agentic AI - Course Authoring
Not enough data
7.5
23
Not enough data
7.8
25
Local Search Optimization
8.9
600
|
Verified
Not enough data
8.4
550
|
Verified
Not enough data
8.4
523
|
Verified
Not enough data
8.3
535
|
Verified
Not enough data
7.9
519
|
Verified
Not enough data
8.8
582
|
Verified
Not enough data
Platform Basics
8.5
574
Not enough data
8.5
579
Not enough data
Agentic AI - Competitive Intelligence
7.0
75
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
535
Not enough data
Platform Content
7.3
473
Not enough data
Platform Reporting
8.0
547
Not enough data
8.3
555
Not enough data
Platform Basics
8.5
107
Not enough data
8.1
104
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
96
Not enough data
8.4
107
Not enough data
Content Planning
Feature Not Available
Not enough data
8.2
100
Not enough data
8.7
110
Not enough data
Marketing Campaign Performance
8.5
82
Not enough data
8.7
83
Not enough data
Agentic AI - Marketing Calendar
7.1
12
Not enough data
7.1
12
Not enough data
6.4
12
Not enough data
6.7
12
Not enough data
Other Features
8.3
108
Not enough data
8.8
94
Not enough data
SEO Auditing & Monitoring
8.7
1028
Not enough data
9.0
933
Not enough data
8.8
866
Not enough data
8.8
897
Not enough data
Agentic AI - SEO Tools
6.6
181
Not enough data
6.7
182
Not enough data
6.7
184
Not enough data
6.7
179
Not enough data
6.5
179
Not enough data
6.6
174
Not enough data
6.8
177
Not enough data
SEO Content & Rankings
8.2
1511
Not enough data
9.1
1662
Not enough data
8.8
1566
Not enough data
8.2
936
Not enough data
8.5
877
Not enough data
SEO Reporting
8.9
1626
Not enough data
8.6
1021
Not enough data
8.2
980
Not enough data
7.8
846
Not enough data
Generative AI
6.8
411
Not enough data
6.8
401
Not enough data
Content & Collaboration
8.8
194
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
182
Not enough data
Feature Not Available
Not enough data
8.2
165
Not enough data
Social Management
8.7
236
Not enough data
8.8
230
Not enough data
Feature Not Available
Not enough data
8.5
228
Not enough data
7.9
203
Not enough data
8.0
178
Not enough data
7.8
149
Not enough data
Agentic AI - Social Media Management
7.8
15
Not enough data
8.0
15
Not enough data
7.7
15
Not enough data
7.6
15
Not enough data
7.8
15
Not enough data
7.7
15
Not enough data
7.9
15
Not enough data
Customization
Not enough data
8.9
96
Not enough data
7.9
84
Not enough data
7.5
72
Not enough data
8.0
84
Organization
Not enough data
7.8
83
Not enough data
8.1
82
Not enough data
7.6
79
Not enough data
7.5
73
Not enough data
7.2
75
Not enough data
7.8
74
Agentic AI - Video CMS
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
120
Not enough data
Geographic Coverage
Feature Not Available
Not enough data
8.2
106
Not enough data
8.1
98
Not enough data
Reporting
9.0
137
Not enough data
Feature Not Available
Not enough data
8.9
125
Not enough data
9.0
135
Not enough data
Agentic AI - Media Monitoring
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
Generative AI
8.1
23
Not enough data
8.1
24
Not enough data
Platform Interoperability
8.4
79
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.8
97
Not enough data
Campaign Management
9.0
95
Not enough data
8.7
94
Not enough data
8.7
94
Not enough data
8.6
87
Not enough data
8.6
88
Not enough data
8.5
89
Not enough data
8.5
86
Not enough data
8.4
88
Not enough data
8.3
87
Not enough data
8.5
91
Not enough data
8.4
87
Not enough data
8.0
85
Not enough data
8.3
87
Not enough data
Targeting
8.6
89
Not enough data
8.5
85
Not enough data
8.5
84
Not enough data
8.7
84
Not enough data
Platform
8.4
87
Not enough data
8.7
94
Not enough data
8.9
93
Not enough data
8.9
94
Not enough data
8.6
90
Not enough data
8.6
89
Not enough data
8.4
83
Not enough data
8.5
85
Not enough data
8.5
88
Not enough data
Grammar Tools
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Not enough data
Writing Support
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Not enough data
Software Availability
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Not enough data
Generative AI
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Not enough data
Integration
Not enough data
7.8
545
Not enough data
7.5
547
Not enough data
Not enough data
Not enough data
Not enough data
Speech Output
Not enough data
8.4
666
Not enough data
8.0
653
Not enough data
7.9
666
Not enough data
7.8
684
Not enough data
8.0
679
Not enough data
7.2
680
Not enough data
7.9
686
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audio Format
Not enough data
8.1
694
Not enough data
7.7
616
Not enough data
7.7
596
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Not enough data
Not enough data
Data collection
7.7
197
Not enough data
8.1
224
|
Verified
Not enough data
8.1
213
|
Verified
Not enough data
7.5
196
|
Verified
Not enough data
8.1
214
Not enough data
Segment Trending
8.6
246
|
Verified
Not enough data
8.1
233
|
Verified
Not enough data
8.3
239
|
Verified
Not enough data
7.3
201
Not enough data
Analysis
8.3
233
Not enough data
8.6
254
|
Verified
Not enough data
8.3
215
|
Verified
Not enough data
Platform
8.7
260
|
Verified
Not enough data
8.4
238
|
Verified
Not enough data
7.7
213
|
Verified
Not enough data
8.3
235
|
Verified
Not enough data
8.1
210
|
Verified
Not enough data
8.2
207
Not enough data
Agentic AI - Market Intelligence
7.0
32
Not enough data
6.8
32
Not enough data
Video Creation
Not enough data
8.0
66
Not enough data
8.0
68
Not enough data
7.8
65
Not enough data
6.7
62
Not enough data
6.9
64
Software Delivery
Not enough data
6.1
62
Not enough data
7.0
61
Not enough data
6.8
59
Analytics
Not enough data
6.6
61
Not enough data
6.4
58
Not enough data
6.6
58
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Video Email
Not enough data
6.9
6
Platform Basics
8.5
142
Not enough data
7.7
126
Not enough data
8.4
146
Not enough data
Platform Data
8.2
132
Not enough data
8.3
137
Not enough data
8.6
149
Not enough data
8.3
132
Not enough data
Agentic AI - Operational Risk Management
7.1
17
Not enough data
Platform Features
Not enough data
7.8
302
Not enough data
7.3
297
Not enough data
7.6
291
Not enough data
7.3
285
Not enough data
7.6
290
Not enough data
7.1
275
Organization
Not enough data
7.6
281
Not enough data
7.7
280
Not enough data
8.1
276
Customization
Not enough data
7.3
279
Not enough data
7.1
279
Not enough data
7.8
280
Analytics
Not enough data
7.0
272
Not enough data
7.1
260
Not enough data
7.1
266
Editing
Not enough data
7.6
385
Not enough data
8.3
426
Not enough data
8.0
432
Not enough data
7.5
401
Not enough data
7.9
370
Not enough data
7.8
410
Not enough data
8.6
441
Platform
Not enough data
8.6
409
Not enough data
8.4
427
Not enough data
8.0
360
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Video Editing
Not enough data
7.1
96
Not enough data
6.9
96
Not enough data
6.9
97
Not enough data
6.8
97
Audio
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Video
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Image
Not enough data
Not enough data
Not enough data
Not enough data
Text
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
7.7
235
6.6
694
Publishing
7.7
237
7.8
706
Social Media
7.6
237
7.3
689
Planning
7.9
362
6.4
731
Generative AI
7.4
145
7.9
719
7.2
141
7.8
702
7.2
140
7.4
697
6.7
138
Feature Not Available
6.4
135
7.9
701
Agentic AI - Content Creation
7.2
47
6.7
65
7.0
47
6.4
66
7.2
47
6.1
68
7.1
47
6.5
70
7.2
48
6.6
70
7.3
47
6.4
69
7.3
47
6.7
68
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Video Creation - AI Video Generation
Not enough data
8.5
781
Not enough data
8.4
765
Not enough data
7.6
747
Not enough data
8.4
754
Not enough data
7.8
735
Not enough data
8.3
790
Generative AI - AI Video Generation
Not enough data
7.9
729
Editing - AI Video Generation
Not enough data
8.1
770
Not enough data
8.5
773
Storage & Management - AI Video Generation
Not enough data
8.3
757
Not enough data
8.0
738
Not enough data
7.3
712
Not enough data
7.9
720
Video creation - Video Content Creation
Not enough data
7.7
403
Not enough data
8.0
416
Not enough data
8.0
421
Not enough data
8.3
424
Not enough data
8.3
423
Not enough data
8.1
405
Not enough data
8.4
408
Not enough data
8.0
416
Not enough data
7.7
404
Distribution - Video Content Creation
Not enough data
7.3
380
Not enough data
7.7
385
Not enough data
8.5
402
Analytics - Video Content Creation
Not enough data
7.0
381
Not enough data
7.0
378
Training & Support - Video Content Creation
Not enough data
7.3
395
Not enough data
8.1
403
Integrations - Video Content Creation
Not enough data
7.9
387
Not enough data
7.6
383
Not enough data
7.0
365
Other - Video Content Creation
Not enough data
7.5
384
Not enough data
7.4
383
Agentic AI - Video Content Creation
Not enough data
6.8
88
Not enough data
6.3
88
Voice cloning - Voice Dubbing
Not enough data
7.1
21
Not enough data
7.7
20
Not enough data
7.4
20
Agentic AI - Video Translation
Not enough data
7.4
20
Not enough data
7.4
21
Real-time preview - Voice Dubbing
Not enough data
7.1
21
Security and Privacy - Voice Dubbing
Not enough data
8.1
20
Not enough data
8.0
20
Output - Voice Dubbing
Not enough data
7.5
21
Not enough data
8.0
20
Not enough data
8.3
21
AI Visibility & Tracking
7.8
70
Not enough data
7.9
80
Not enough data
Sentiment & Brand Analysis
7.9
67
Not enough data
6.3
57
Not enough data
Competitive Benchmarking
7.3
60
Not enough data
7.6
67
Not enough data
AI Content Optimization
7.7
62
Not enough data
7.7
64
Not enough data
Reporting & Alerts
6.8
58
Not enough data
7.6
67
Not enough data
Text to Video Generation
Not enough data
8.2
98
Emotion and Gesture control
Not enough data
7.4
98
Real-time rendering
Not enough data
8.0
96
Live streaming
Not enough data
6.7
93
Script-based automation
Not enough data
8.1
96
Video Creation
Not enough data
8.3
99
Not enough data
8.0
99
Not enough data
7.5
93
Not enough data
8.1
93
Not enough data
8.2
93
Not enough data
8.4
93
Generative AI
Not enough data
8.0
93
Editing
Not enough data
8.0
94
Not enough data
8.2
94
Storage & Management
Not enough data
7.4
88
Not enough data
7.8
87
Not enough data
7.8
89
Not enough data
8.2
86
Tools
Feature Not Available
Not enough data
8.2
668
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.1
658
Not enough data
8.2
644
Not enough data
8.0
585
Not enough data
7.7
583
Not enough data
8.9
718
Not enough data
Agentic AI - Content Analytics
7.4
59
Not enough data
7.6
59
Not enough data
7.6
60
Not enough data
7.7
60
Not enough data
7.6
61
Not enough data
Marketing Operations
7.7
391
|
Verified
Not enough data
8.4
415
|
Verified
Not enough data
8.0
402
|
Verified
Not enough data
8.0
380
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
395
|
Verified
Not enough data
8.6
432
|
Verified
Not enough data
7.7
364
|
Verified
Not enough data
8.0
378
|
Verified
Not enough data
8.2
405
|
Verified
Not enough data
7.9
356
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.2
58
Not enough data
7.5
58
Not enough data
7.2
58
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
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Platform
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Categories
Categories
Shared Categories
Semrush and Synthesia are categorized as Content Creation
Unique Categories
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Digital Analytics, Proofreading, Marketing Calendar, Local Listing Management, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, and Social Media Analytics
Synthesia is categorized as Video Translation, Video Content Creation, AI Video Generators, Video Communications, Video Email, Text to Speech, Video CMS, Video Editing, Presentation, Course Authoring, and AI Avatar Generators
Reviews
Reviewers' Company Size
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Synthesia
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.6%
Information Technology and Services
8.8%
Computer Software
8.1%
Retail
3.8%
Internet
3.7%
Other
46.0%
Computer Software
8.8%
E-Learning
7.2%
Information Technology and Services
6.8%
Marketing and Advertising
6.2%
Consulting
5.6%
Other
65.4%
Discussions
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
Is there a way to see the result of the video before generating it?
3 Comments
SV
Not for now.Read more
Is there a way to have the avatars laugh?
2 Comments
DC
Hey Dwight!
This sounds like a really interesting use case, and I can definitely understand the need for a way to bring more emotion into the...Read more
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