# Semrush vs Supermetrics Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Semrush excels in providing comprehensive website tracking and analysis tools, allowing users to monitor traffic fluctuations and keyword rankings effectively. Users appreciate features like competitor insights, which streamline the research process and save time.
- **Users say** Supermetrics shines in its ability to integrate data from multiple sources, making it easy to create interactive dashboards. This capability is particularly praised by those who need to compile reports from various platforms, highlighting its role as a significant time-saver.
- **Reviewers mention** that Semrush's user interface is intuitive, contributing to a smoother onboarding experience. Many users find the setup process straightforward, which helps them get started quickly without extensive training.
- **According to verified reviews** , Supermetrics is recognized for its variety of connectors, which enhance its functionality across different platforms. Users appreciate how well these connectors work, making data analysis more efficient.
- **G2 reviewers highlight** that Semrush has a higher overall satisfaction score, reflecting its strong market presence and user loyalty. The tool's detailed analytics capabilities are frequently noted, with users emphasizing its effectiveness in tracking online stability and reach.
- **Users report** that while Supermetrics offers solid data collection and reporting features, it sometimes lacks the depth of analytics that Semrush provides. This can be a drawback for users seeking more detailed insights into their marketing performance.



| | Semrush | Supermetrics | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 3,382 | 823 | 
| **Largest Market Segment** | Small-Business (65.0% of reviews) | Small-Business (55.5% of reviews) | 
| **Entry Level Price** | $139.94 Per Month | Starting at €29.00 1 user Per Month | 

---
## Top Pros & Cons

### Semrush

Pros:
- Features (798 reviews)
- Ease of Use (780 reviews)

Cons:
- Expensive (540 reviews)
- High Pricing (468 reviews)

### Supermetrics

Pros:
- Ease of Use (29 reviews)
- Integrations (27 reviews)

Cons:
- Expensive (14 reviews)
- Missing Features (10 reviews)

---
## Ratings Comparison
| Rating | Semrush | Supermetrics | 
|---|---|---|
  | **Meets Requirements** | 8.8 (2668 reviews) | 8.5 (625 reviews) | 
  | **Ease of Use** | 8.3 (2696 reviews) | 8.2 (633 reviews) | 
  | **Ease of Setup** | 8.6 (1893 reviews) | 8.1 (420 reviews) | 
  | **Ease of Admin** | 8.6 (1353 reviews) | 8.0 (380 reviews) | 
  | **Quality of Support** | 8.5 (2340 reviews) | 7.8 (566 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (1332 reviews) | 8.2 (375 reviews) | 
  | **Product Direction (% positive)** | 8.8 (2574 reviews) | 7.9 (582 reviews) | 

---
## Pricing

### Semrush

#### Entry-Level Pricing

Plan: Pro

Price: $139.94 Per Month

Description: For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.

Key Features:
- 10,000 results per report
- 3,000 reports per day
- Display advertising research

[Browse all 5 editions](https://www.g2.com/products/semrush/pricing)

#### Free Trial

Yes

### Supermetrics

#### Entry-Level Pricing

Plan: Supermetrics for Looker Studio

Price: Starting at €29.00 1 user Per Month

Description: Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.

Key Features:
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go

[Browse all 4 editions](https://www.g2.com/products/supermetrics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | 7.7/10 | 521 |
| **Supermetrics** | 7.9/10 | 379 |

#### Metrics

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.4 (446 reviews) | 8.6 (312 reviews) | 
| **Engagement** | 8.2 (435 reviews) | 8.3 (292 reviews) | 
| **Entry and Exit Pages** | 7.9 (417 reviews) | 8.1 (262 reviews) | 
| **Standard Event Tracking** | 7.7 (389 reviews) | 8.4 (291 reviews) | 
| **Custom Event Tracking** | 7.4 (377 reviews) | 8.0 (280 reviews) | 
| **Retention** | 7.5 (371 reviews) | 7.9 (250 reviews) | 
| **Return** | 7.4 (373 reviews) | 8.0 (250 reviews) | 
| **Conversions** | 7.5 (384 reviews) | 8.6 (322 reviews) | 
| **Funnels** | 7.2 (370 reviews) | 7.8 (269 reviews) | 

#### Reporting

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Real-Time Reporting** | 8.0 (427 reviews) | 8.2 (311 reviews) | 
| **Trending** | 8.2 (419 reviews) | 7.9 (278 reviews) | 
| **Retroactive Reporting** | 7.8 (401 reviews) | 8.4 (304 reviews) | 
| **Segmentation** | 7.7 (399 reviews) | 8.1 (292 reviews) | 
| **Mobile Reporting** | 7.9 (395 reviews) | 7.6 (251 reviews) | 
| **Unification Across Devices** | 7.6 (374 reviews) | Feature Not Available | 
| **Custom Reports and Dashboards** | 8.1 (412 reviews) | 8.7 (326 reviews) | 

#### Other

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **User Data** | 7.7 (387 reviews) | 8.2 (271 reviews) | 
| **Site Search Reporting** | 8.1 (400 reviews) | 7.9 (241 reviews) | 
| **Load Time Monitoring** | 7.7 (389 reviews) | 7.2 (218 reviews) | 
| **Campaign Tracking** | 8.0 (393 reviews) | 8.6 (317 reviews) | 
| **E-Commerce** | 7.4 (358 reviews) | 8.4 (267 reviews) | 
| **Promotional Messages** | 7.0 (336 reviews) | 7.2 (207 reviews) | 
| **Administration Alerts** | 7.6 (355 reviews) | 7.4 (215 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (45 reviews) | 6.7 (11 reviews) | 
| **Cross-system Integration** | 7.3 (47 reviews) | 7.0 (10 reviews) | 
| **Proactive Assistance** | 6.9 (45 reviews) | 6.7 (10 reviews) | 
| **Decision Making** | 6.9 (43 reviews) | 6.8 (10 reviews) | 

#### Administration

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **API / Integrations** | 7.7 (370 reviews) | 8.3 (274 reviews) | 
| **QA Testing** | 7.4 (353 reviews) | 7.5 (213 reviews) | 
| **Performance and Reliability** | 8.5 (409 reviews) | 8.1 (314 reviews) | 
| **User, Role, and Access Management** | 8.3 (397 reviews) | 8.0 (295 reviews) | 

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | 8.1/10 | 333 |
| **Supermetrics** | N/A | N/A |

#### Social Analytics

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Competitor Analysis** | 8.8 (295 reviews) | Not enough data | 
| **Follower Analysis** | 8.5 (274 reviews) | Not enough data | 
| **Post Performance** | 8.7 (281 reviews) | Not enough data | 
| **Paid Campaign Tracking** | 8.2 (248 reviews) | Not enough data | 
| **Attribution** | Feature Not Available | Not enough data | 
| **Hashtag Analytics** | 8.1 (217 reviews) | Not enough data | 
| **Sentiment Analysis** | 8.0 (213 reviews) | Not enough data | 

#### Reports & Dashboards

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Report Customizability** | 8.4 (277 reviews) | Not enough data | 
| **Report Exporting** | 8.8 (286 reviews) | Not enough data | 
| **Scalability** | 8.7 (271 reviews) | Not enough data | 
| **White Label** | 7.9 (210 reviews) | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (22 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (22 reviews) | Not enough data | 
| **Adaptive Learning** | 7.7 (22 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (22 reviews) | Not enough data | 
| **Decision Making** | 7.9 (22 reviews) | Not enough data | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Content Creation

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | N/A | N/A |
| **Supermetrics** | 8.5/10 | 73 |

#### Management

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Reporting** | Not enough data | 8.6 (67 reviews) | 
| **Auditing** | Not enough data | 8.1 (57 reviews) | 

#### Functionality

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Extraction** | Not enough data | 8.7 (58 reviews) | 
| **Transformation** | Not enough data | 8.2 (62 reviews) | 
| **Loading** | Not enough data | 8.2 (61 reviews) | 
| **Automation** | Not enough data | 8.5 (64 reviews) | 
| **Scalability** | Not enough data | Feature Not Available | 

### Local Listing Management

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | 8.5/10 | 294 |
| **Supermetrics** | N/A | N/A |

#### Listing Management

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Network Directory** | 8.6 (246 reviews) ✓ Verified | Not enough data | 
| **Data Aggregators** | 8.2 (241 reviews) ✓ Verified | Not enough data | 
| **Duplicate Monitoring** | 8.5 (244 reviews) ✓ Verified | Not enough data | 
| **Optimization** | 8.6 (257 reviews) ✓ Verified | Not enough data | 

#### Performance

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Real-Time Updates** | 8.3 (264 reviews) ✓ Verified | Not enough data | 
| **Analytics** | 8.8 (272 reviews) ✓ Verified | Not enough data | 

### Local SEO

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | 8.5/10 | 668 |
| **Supermetrics** | N/A | N/A |

#### Local Search Optimization

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Rank Tracking** | 8.9 (608 reviews) ✓ Verified | Not enough data | 
| **Online Listings** | 8.4 (555 reviews) ✓ Verified | Not enough data | 
| **Google My Business** | 8.4 (529 reviews) ✓ Verified | Not enough data | 
| **Reputation Management** | 8.3 (537 reviews) ✓ Verified | Not enough data | 
| **Social Media** | 7.8 (520 reviews) ✓ Verified | Not enough data | 
| **Dashboards and Reporting** | 8.8 (587 reviews) ✓ Verified | Not enough data | 

### Competitive Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | 8.0/10 | 693 |
| **Supermetrics** | N/A | N/A |

#### Platform Basics

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Centralized Platform** | 8.5 (582 reviews) | Not enough data | 
| **Web Tracking** | 8.5 (586 reviews) | Not enough data | 

#### Agentic AI - Competitive Intelligence

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (76 reviews) | Not enough data | 

#### Platform Data

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Product Details** | Feature Not Available | Not enough data | 
| **Customer Feedback & Reviews** | Feature Not Available | Not enough data | 
| **Channel Acquisition** | 8.1 (536 reviews) | Not enough data | 

#### Platform Content 

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Battlecards** | 7.3 (473 reviews) | Not enough data | 

#### Platform Reporting

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Customizable Dashboard** | 8.0 (548 reviews) | Not enough data | 
| **Benchmark Reporting** | 8.3 (557 reviews) | Not enough data | 

### Marketing Calendar

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | 7.9/10 | 144 |
| **Supermetrics** | N/A | N/A |

#### Platform Basics

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Drag & Drop Scheduling** | 8.5 (107 reviews) | Not enough data | 
| **Project and Task Lists Organization** | 8.1 (104 reviews) | Not enough data | 
| **Project Templates** | Feature Not Available | Not enough data | 
| **Budgeting and Cost Estimation** | Feature Not Available | Not enough data | 
| **Team Member Roles** | 8.1 (96 reviews) | Not enough data | 
| **Automated Alerts and Notficiations** | 8.4 (107 reviews) | Not enough data | 

#### Content Planning

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Content Organization** | Feature Not Available | Not enough data | 
| **Task Assignment** | 8.2 (100 reviews) | Not enough data | 
| **Content Scheduling** | 8.7 (110 reviews) | Not enough data | 

#### Marketing Campaign Performance

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Performance and ROI Tracking** | 8.5 (82 reviews) | Not enough data | 
| **Activity Tracking** | 8.7 (83 reviews) | Not enough data | 

#### Agentic AI - Marketing Calendar

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (12 reviews) | Not enough data | 
| **Multi-step Planning** | 7.1 (12 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (12 reviews) | Not enough data | 

#### Other Features

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Integrations** | 8.3 (108 reviews) | Not enough data | 
| **Reporting** | 8.8 (94 reviews) | Not enough data | 

### SEO Tools

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | 7.8/10 | 1930 |
| **Supermetrics** | N/A | N/A |

#### SEO Auditing & Monitoring

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **SEO Alerting** | 8.7 (1036 reviews) | Not enough data | 
| **SEO Auditing** | 9.1 (1002 reviews) | Not enough data | 
| **SEO Change Tracking** | 8.8 (877 reviews) | Not enough data | 
| **Technical SEO** | 8.9 (925 reviews) | Not enough data | 

#### Agentic AI - SEO Tools

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (181 reviews) | Not enough data | 
| **Multi-step Planning** | 6.7 (183 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (190 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (181 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.6 (181 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (174 reviews) | Not enough data | 
| **Decision Making** | 6.8 (179 reviews) | Not enough data | 

#### SEO Content & Rankings

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Link Building** | 8.2 (1537 reviews) | Not enough data | 
| **Keyword Research** | 9.1 (1726 reviews) | Not enough data | 
| **SERP Rank Tracking** | 8.9 (1602 reviews) | Not enough data | 
| **Localization** | 8.2 (940 reviews) | Not enough data | 
| **Content Insights** | 8.5 (910 reviews) | Not enough data | 

#### SEO Reporting

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Competitor Analysis** | 8.9 (1684 reviews) | Not enough data | 
| **Data Visualization** | 8.6 (1028 reviews) | Not enough data | 
| **Custom Reports** | 8.3 (990 reviews) | Not enough data | 
| **White Label** | 7.8 (846 reviews) | Not enough data | 

#### Generative AI

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **AI Text Generation** | 6.8 (411 reviews) | Not enough data | 
| **AI Text Summarization** | 6.8 (401 reviews) | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | 8.1/10 | 268 |
| **Supermetrics** | N/A | N/A |

#### Content & Collaboration

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Content Calendar** | 8.8 (194 reviews) | Not enough data | 
| **Content Library** | Feature Not Available | Not enough data | 
| **Shared Inbox** | Feature Not Available | Not enough data | 
| **Approval Workflows** | 8.1 (182 reviews) | Not enough data | 
| **Users and Permissions** | Feature Not Available | Not enough data | 
| **Content Creation** | 8.2 (167 reviews) | Not enough data | 

#### Social Management

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Social Analytics** | 8.7 (237 reviews) | Not enough data | 
| **Social Publishing** | 8.8 (231 reviews) | Not enough data | 
| **Campaign Optimization** | Feature Not Available | Not enough data | 
| **Social Engagement** | 8.5 (229 reviews) | Not enough data | 
| **Social Ads** | 7.9 (203 reviews) | Not enough data | 
| **Campaign Planning** | 8.0 (179 reviews) | Not enough data | 
| **Hashtag Capabilites** | 7.8 (149 reviews) | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | 7.8 (15 reviews) | Not enough data | 
| **Multi-step Planning** | 8.0 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 7.7 (15 reviews) | Not enough data | 
| **Adaptive Learning** | 7.6 (15 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (15 reviews) | Not enough data | 
| **Proactive Assistance** | 7.7 (15 reviews) | Not enough data | 
| **Decision Making** | 7.9 (15 reviews) | Not enough data | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | 8.0/10 | 147 |
| **Supermetrics** | N/A | N/A |

#### Media Channels

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Broadcast Media** | Feature Not Available | Not enough data | 
| **Print Media** | Feature Not Available | Not enough data | 
| **Online Media** | 8.5 (120 reviews) | Not enough data | 

#### Geographic Coverage

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Local Media** | Feature Not Available | Not enough data | 
| **National Media** | 8.2 (106 reviews) | Not enough data | 
| **International Media** | 8.1 (98 reviews) | Not enough data | 

#### Reporting

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Keyword Targeting** | 9.0 (137 reviews) | Not enough data | 
| **Custom Feeds and Alerts** | Feature Not Available | Not enough data | 
| **Custom Reports** | 8.9 (125 reviews) | Not enough data | 
| **Dashboards** | 9.0 (135 reviews) | Not enough data | 

#### Agentic AI - Media Monitoring

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 7.7 (15 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (15 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.2 (15 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (15 reviews) | Not enough data | 

#### Generative AI

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **AI Text Generation** | 8.1 (23 reviews) | Not enough data | 
| **AI Text Summarization** | 8.1 (24 reviews) | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | 8.2/10 | 127 |
| **Supermetrics** | N/A | N/A |

#### Platform Interoperability

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Close Ecosystem API** | 8.4 (80 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (5 reviews) | Not enough data | 
| **Multi-step Planning** | 7.7 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 6.0 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (5 reviews) | Not enough data | 
| **Decision Making** | 6.3 (5 reviews) | Not enough data | 

#### Social Functionality

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Social Functionality** | 8.8 (98 reviews) | Not enough data | 

#### Campaign Management

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Campaign Dashboard** | 9.0 (97 reviews) | Not enough data | 
| **Campaign Optimization** | 8.7 (95 reviews) | Not enough data | 
| **Reach** | 8.6 (95 reviews) | Not enough data | 
| **Bulk Editing** | 8.6 (88 reviews) | Not enough data | 
| **Batch Uploading** | 8.6 (89 reviews) | Not enough data | 
| **Brand Safety** | 8.5 (91 reviews) | Not enough data | 
| **Fraud Protection** | 8.5 (87 reviews) | Not enough data | 
| **Frequency Capping** | 8.4 (89 reviews) | Not enough data | 
| **Budget Pacing** | 8.3 (88 reviews) | Not enough data | 
| **Creative Optimization** | 8.5 (92 reviews) | Not enough data | 
| **Rich Media Capabilties** | 8.4 (90 reviews) | Not enough data | 
| **In-App Ads** | 8.0 (86 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 8.3 (88 reviews) | Not enough data | 

#### Targeting

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Targeting** | 8.6 (91 reviews) | Not enough data | 
| **Retargeting** | 8.5 (86 reviews) | Not enough data | 
| **Geo-Targeting** | 8.5 (85 reviews) | Not enough data | 
| **Contextual Targeting** | 8.6 (85 reviews) | Not enough data | 

#### Platform

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **API / Integrations** | 8.4 (88 reviews) | Not enough data | 
| **Custom Reports** | 8.7 (96 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.9 (94 reviews) | Not enough data | 
| **Performance and Reliability** | 8.9 (95 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.7 (92 reviews) | Not enough data | 
| **Customization** | 8.6 (90 reviews) | Not enough data | 
| **Workflow Capability** | 8.4 (84 reviews) | Not enough data | 
| **Internationalization** | 8.5 (86 reviews) | Not enough data | 
| **Notifications** | 8.5 (89 reviews) | Not enough data | 

### Proofreading

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | 7.8/10 | 30 |
| **Supermetrics** | N/A | N/A |

#### Grammar Tools

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Vocabulary Recommendations** | 8.5 (25 reviews) | Not enough data | 
| **Sentence Rephrasing** | 8.9 (28 reviews) | Not enough data | 
| **Dictionary** | 8.2 (24 reviews) | Not enough data | 

#### Writing Support

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Text Reader** | 7.8 (26 reviews) | Not enough data | 
| **Machine Translation** | 8.3 (25 reviews) | Not enough data | 
| **Custom Style Guides** | 7.6 (26 reviews) | Not enough data | 
| **Reporting** | 7.8 (26 reviews) | Not enough data | 

#### Software Availability

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Word Processor** | 8.5 (26 reviews) | Not enough data | 
| **Integrations** | 8.3 (25 reviews) | Not enough data | 
| **Browser Plug-In** | 7.3 (26 reviews) | Not enough data | 

#### Generative AI

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **AI Text Generation** | 6.9 (6 reviews) | Not enough data | 
| **AI Text-to-Speech** | 6.9 (6 reviews) | Not enough data | 
| **AI Text Summarization** | 6.4 (6 reviews) | Not enough data | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | 8.0/10 | 310 |
| **Supermetrics** | N/A | N/A |

#### Data collection

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Natural Language Processing (NLP)** | 7.7 (198 reviews) | Not enough data | 
| **Data Sources** | 8.1 (225 reviews) ✓ Verified | Not enough data | 
| **Custom Research Sources** | 8.1 (215 reviews) ✓ Verified | Not enough data | 
| **Lead Enrichment** | 7.5 (197 reviews) ✓ Verified | Not enough data | 
| **Advanced Data Collection** | 8.1 (215 reviews) | Not enough data | 

#### Segment Trending

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Web** | 8.6 (248 reviews) ✓ Verified | Not enough data | 
| **Social** | 8.1 (234 reviews) ✓ Verified | Not enough data | 
| **Benchmarks** | 8.3 (242 reviews) ✓ Verified | Not enough data | 
| **Finance ** | 7.3 (202 reviews) | Not enough data | 

#### Analysis

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Custom Dashboards** | 8.3 (234 reviews) | Not enough data | 
| **Reports** | 8.6 (256 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 8.3 (216 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Search** | 8.7 (264 reviews) ✓ Verified | Not enough data | 
| **User, Role, And Access Management** | 8.3 (243 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | 7.7 (215 reviews) ✓ Verified | Not enough data | 
| **Alerts** | 8.3 (237 reviews) ✓ Verified | Not enough data | 
| **Collaboration** | 8.1 (212 reviews) ✓ Verified | Not enough data | 
| **Compliance** | 8.2 (208 reviews) | Not enough data | 

#### Agentic AI - Market Intelligence

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Cross-system Integration** | 7.2 (34 reviews) | Not enough data | 
| **Proactive Assistance** | 6.8 (33 reviews) | Not enough data | 

### Paid Search Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | 8.1/10 | 167 |
| **Supermetrics** | N/A | N/A |

#### Platform Basics

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Benchmarking** | 8.5 (143 reviews) | Not enough data | 
| **Ad Creatives** | 7.7 (127 reviews) | Not enough data | 
| **Paid Search Data** | 8.4 (147 reviews) | Not enough data | 

#### Platform Data

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Alerts** | 8.2 (133 reviews) | Not enough data | 
| **Data Access** | 8.3 (138 reviews) | Not enough data | 
| **Web Traffic** | 8.6 (150 reviews) | Not enough data | 
| **Subdomains** | 8.3 (133 reviews) | Not enough data | 

#### Agentic AI - Operational Risk Management

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Proactive Assistance** | 6.9 (18 reviews) | Not enough data | 

### Content Creation

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | 7.3/10 | 526 |
| **Supermetrics** | N/A | N/A |

#### Planning

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Scheduling Integration** | 7.7 (236 reviews) | Not enough data | 

#### Publishing

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Execute Content Publication** | 7.7 (238 reviews) | Not enough data | 

#### Social Media

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Social Media Integration** | 7.6 (239 reviews) | Not enough data | 

#### Planning

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Collaborative Editorial Calendars / Scheduling Content** | 7.9 (363 reviews) | Not enough data | 

#### Generative AI

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **AI Text Generation** | 7.4 (146 reviews) | Not enough data | 
| **AI Text Generation** | 7.2 (142 reviews) | Not enough data | 
| **AI Text Summarization** | 7.2 (141 reviews) | Not enough data | 
| **AI Text-to-Image** | 6.6 (139 reviews) | Not enough data | 
| **AI Text-to-Video** | 6.4 (136 reviews) | Not enough data | 

#### Agentic AI - Content Creation

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (48 reviews) | Not enough data | 
| **Multi-step Planning** | 7.0 (48 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (48 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (48 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.2 (49 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (48 reviews) | Not enough data | 
| **Decision Making** | 7.2 (48 reviews) | Not enough data | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | 7.5/10 | 100 |
| **Supermetrics** | N/A | N/A |

#### AI Visibility & Tracking

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **AI Mention Tracking** | 7.9 (77 reviews) | Not enough data | 
| **AI Search Ranking Insights** | 8.0 (89 reviews) | Not enough data | 

#### Sentiment & Brand Analysis

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **AI Sentiment Monitoring** | 7.9 (70 reviews) | Not enough data | 
| **AI Hallucination Detection** | 6.3 (58 reviews) | Not enough data | 

#### Competitive Benchmarking

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Industry AI Sentiment Benchmarking** | 7.3 (61 reviews) | Not enough data | 
| **Competitor AI Presence Comparison** | 7.6 (70 reviews) | Not enough data | 

#### AI Content Optimization

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Semantic Optimization for AI Models** | 7.7 (65 reviews) | Not enough data | 
| **AI-Driven Content Recommendations** | 7.8 (69 reviews) | Not enough data | 

#### Reporting & Alerts

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Real-Time AI Mention Alerts** | 6.8 (60 reviews) | Not enough data | 
| **AI Visibility Reporting** | 7.7 (72 reviews) | Not enough data | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### AI Search Visibility Optimization Tools

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### AI Content Structuring - AI Search Visibility Optimization tools 

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **AI-Optimized Content Structuring** | Not enough data | Not enough data | 
| **Schema & Structured Data Optimization** | Not enough data | Not enough data | 
| **AI-Readable Content Formatting** | Not enough data | Not enough data | 
| **LLM-Ready Content Preparation** | Not enough data | Not enough data | 

#### Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools 

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Entity Recognition & Mapping** | Not enough data | Not enough data | 
| **Knowledge Graph & Entity Linking** | Not enough data | Not enough data | 
| **Semantic Content Analysis** | Not enough data | Not enough data | 
| **Topic Authority Optimization** | Not enough data | Not enough data | 

#### AI Retrieval Optimization - AI Search Visibility Optimization tools 

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Passage & Chunk Optimization** | Not enough data | Not enough data | 
| **AI Citation Optimization** | Not enough data | Not enough data | 
| **Retrieval Readiness Analysis** | Not enough data | Not enough data | 
| **AI Query Matching Analysis** | Not enough data | Not enough data | 

#### AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools 

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **AI Citation Monitoring** | Not enough data | Not enough data | 
| **AI Answer Visibility Tracking** | Not enough data | Not enough data | 
| **Generative Search Performance Analytics** | Not enough data | Not enough data | 

#### Workflow & Platform Integrations - AI Search Visibility Optimization tools 

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **CMS & Publishing Workflow Integrations** | Not enough data | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | 7.9/10 | 811 |
| **Supermetrics** | N/A | N/A |

#### Tools

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Contact Collection** | Feature Not Available | Not enough data | 
| **Audience Insights** | 8.2 (668 reviews) | Not enough data | 
| **Social Sharing** | Feature Not Available | Not enough data | 

#### Metrics

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Entry and Exit Pages** | Feature Not Available | Not enough data | 
| **Sessions** | 8.1 (658 reviews) | Not enough data | 
| **Engagement** | 8.2 (644 reviews) | Not enough data | 
| **Return** | 8.0 (585 reviews) | Not enough data | 
| **Conversions** | 7.7 (583 reviews) | Not enough data | 
| **Search Rank** | 8.9 (721 reviews) | Not enough data | 

#### Agentic AI - Content Analytics

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (59 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (60 reviews) | Not enough data | 
| **Adaptive Learning** | 7.6 (60 reviews) | Not enough data | 
| **Proactive Assistance** | 7.7 (60 reviews) | Not enough data | 
| **Decision Making** | 7.6 (61 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | 7.9/10 | 538 |
| **Supermetrics** | 7.9/10 | 421 |

#### Marketing Operations

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **ROI Tracking** | 7.7 (394 reviews) ✓ Verified | 8.2 (312 reviews) ✓ Verified | 
| **Data Collection** | 8.4 (418 reviews) ✓ Verified | 8.7 (360 reviews) ✓ Verified | 
| **Customer Insights** | 8.0 (404 reviews) ✓ Verified | 7.8 (281 reviews) ✓ Verified | 
| **Multi-User Access** | 8.0 (382 reviews) ✓ Verified | 7.9 (301 reviews) ✓ Verified | 
| **Spend Management** | Feature Not Available | 8.0 (161 reviews) | 

#### Campaign Activity

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Campaign Insights** | 8.3 (396 reviews) ✓ Verified | 8.6 (348 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.6 (437 reviews) ✓ Verified | 8.9 (388 reviews) ✓ Verified | 
| **Campaign Stickiness** | 7.7 (365 reviews) ✓ Verified | 8.0 (273 reviews) ✓ Verified | 
| **Multichannel Tracking** | 8.0 (380 reviews) ✓ Verified | 8.3 (329 reviews) ✓ Verified | 
| **Brand Optimization** | 8.2 (407 reviews) ✓ Verified | 7.9 (273 reviews) ✓ Verified | 
| **Predictive Analytics** | 7.9 (357 reviews) ✓ Verified | Feature Not Available | 

#### Agentic AI - Marketing Analytics

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (59 reviews) | 6.7 (14 reviews) | 
| **Cross-system Integration** | 7.6 (60 reviews) | 7.2 (20 reviews) | 
| **Proactive Assistance** | 7.2 (60 reviews) | 6.3 (12 reviews) | 

### Local Marketing

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Platform

| Feature | Semrush | Supermetrics | 
|---|---|---|
| **Internationalization** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Semrush (17):** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [Paid Search Intelligence Software](https://www.g2.com/categories/paid-search-intelligence), [Proofreading Software](https://www.g2.com/categories/proofreading), [Marketing Calendar  Software](https://www.g2.com/categories/marketing-calendar), [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence), [Content Creation Software](https://www.g2.com/categories/content-creation), [Local Listing Management Software](https://www.g2.com/categories/local-listing-management), [Local SEO Software](https://www.g2.com/categories/local-seo), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [SEO Tools](https://www.g2.com/categories/seo-tools), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [AI Search Visibility Optimization Tools Software](https://www.g2.com/categories/ai-search-visibility-optimization-tools)

**Unique to Supermetrics (2):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Semrush | Supermetrics | 
|---|---|---|
| **Small-Business** | 65.0% | 55.5% | 
| **Mid-Market** | 29.1% | 35.1% | 
| **Enterprise** | 5.9% | 9.4% | 

### By Industry

#### Semrush

- **Marketing and Advertising:** 29.5%
- **Information Technology and Services:** 8.8%
- **Computer Software:** 8.0%
- **Retail:** 3.7%
- **Internet:** 3.7%
- **Financial Services:** 2.8%
- **Construction:** 2.2%
- **Health, Wellness and Fitness:** 2.0%
- **Hospital & Health Care:** 1.4%
- **Leisure, Travel & Tourism:** 1.4%
- **Other:** 36.6%

#### Supermetrics

- **Marketing and Advertising:** 53.6%
- **Retail:** 5.1%
- **Computer Software:** 3.1%
- **Information Technology and Services:** 2.4%
- **Online Media:** 1.9%
- **Financial Services:** 1.9%
- **Internet:** 1.7%
- **Automotive:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Leisure, Travel & Tourism:** 1.5%
- **Other:** 25.7%

---
## Alternatives

### Alternatives to Semrush

- [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1547 reviews)
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### Alternatives to Supermetrics

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- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (447 reviews)
- [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1235 reviews)

---
## Top Discussions

### Semrush

- Title: [What is Semrush used for?](https://www.g2.com/discussions/what-is-semrush-used-for) — 4 comments
  > **Top comment:** "It is an all-in-one software that helps marketers get insights from the data and helps in doing keyword research, content marketing, and campaign management."
- Title: [Does SEMrush have a free plan?](https://www.g2.com/discussions/does-semrush-have-a-free-plan) — 3 comments, 2 upvotes
  > **Top comment:** "Yes they have a free plan where you can add 1 website."
- Title: [What can SEMrush do?](https://www.g2.com/discussions/what-can-semrush-do) — 3 comments
  > **Top comment:** "SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features..."
- Title: [What is SEMrush tool?](https://www.g2.com/discussions/what-is-semrush-tool) — 3 comments
  > **Top comment:** "SEMrush is a powerful and versatile SEO tool that can help you improve your website's visibility in search engines. SEMrush offers a variety of features that..."
- Title: [How are digital marketing experts utilizing Semrush to uncover unique SEO and content marketing opportunities?](https://www.g2.com/discussions/how-are-digital-marketing-experts-utilizing-semrush-to-uncover-unique-seo-and-content-marketing-opportunities) — 2 comments, 3 upvotes
  > **Top comment:** "Keyword gap analyses are a significant use that Semrush offers and are ideal for content marketing. Understanding what keywords the target audience uses to..."

### Supermetrics

- Title: [What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?](https://www.g2.com/discussions/what-is-the-cadence-in-which-you-add-new-connection-types-and-is-there-a-way-to-get-notifications-of-when-these-happen-in-my-industry) — 2 comments, 1 upvote
  > **Top comment:** "Hey Tyson,

We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about..."
- Title: [Is there a way of speeding up Data Studio reports with large data volumes?](https://www.g2.com/discussions/is-there-a-way-of-speeding-up-data-studio-reports-with-large-data-volumes) — 2 comments, 1 upvote
  > **Top comment:** "Hey Mathias,

There are a number of things that could contribute to Data Studio reports slowing down, especially at high volumes, such as long date ranges..."
- Title: [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) — 1 comment
  > **Top comment:** "Supermetrics is a data marketing tool used to extract and load your data to accelerate your business growth."
- Title: [Is it possible to pivot data from Rows to Columns?](https://www.g2.com/discussions/is-it-possible-to-pivot-data-from-rows-to-columns) — 1 comment, 1 upvote
  > **Top comment:** "Hi James,

Absolutely! For example, both our Google Sheets and Microsoft Excel destinations support splitting data by rows or columns. When creating your..."
- Title: [Will organic Twitter ever be added to the plans?](https://www.g2.com/discussions/will-organic-twitter-ever-be-added-to-the-plans) — 1 comment, 1 upvote
  > **Top comment:** "Hi there,

We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.

The Twitter Premium connector..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/semrush-vs-supermetrics)