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At a Glance
Market Segments
Small-Business (65.1% of reviews)
Small-Business (55.8% of reviews)
Entry-Level Pricing
$139.94 Per Month
Starting at €29.00 1 user Per Month
Semrush
Star Rating
(3,049)4.5 out of 5
Market Segments
Small-Business (65.1% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSupermetrics
Star Rating
(811)4.4 out of 5
Market Segments
Small-Business (55.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Semrush excels in SEO Auditing with a score of 9.2, highlighting its comprehensive SEO Alerting and Change Tracking features, which help users stay on top of their website's performance. In contrast, Supermetrics, while strong in data collection, scores lower in this area, with users mentioning a need for more robust SEO tools.
- Reviewers mention that Semrush's Content Creation Tools receive an 8.3 rating, with users appreciating the integrated Content Calendar and Grammar Check features. Supermetrics, however, lacks similar content-focused tools, leading users to feel it falls short in supporting content marketing efforts.
- G2 users highlight Semrush's superior Reporting capabilities, scoring 8.6 for its customizable dashboards and real-time reporting features. Users on G2 express that Supermetrics, while effective for data aggregation, does not offer the same level of reporting flexibility, scoring lower in this critical area.
- Users say that Semrush's Social Media Management features, particularly its Competitor Analysis and Post Performance tracking, are highly rated at 9.0 and 8.9 respectively. In contrast, Supermetrics users report that while it provides social analytics, it lacks the depth of features that Semrush offers for social media strategy.
- Reviewers mention that Semrush's ease of use is reflected in its 8.4 rating, with many users appreciating the intuitive interface and setup process. Supermetrics, while functional, scores slightly lower at 8.2, with some users indicating a steeper learning curve for new users.
- Users report that Semrush's Customer Support is rated at 8.6, with many praising the responsiveness and helpfulness of the support team. Conversely, Supermetrics scores lower at 7.8, with some users expressing dissatisfaction with the support response times and availability.
Pricing
Entry-Level Pricing
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Semrush
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.8
2,465
8.5
616
Ease of Use
8.3
2,490
8.2
624
Ease of Setup
8.6
1,696
8.2
411
Ease of Admin
8.6
1,271
8.0
375
Quality of Support
8.6
2,162
7.8
558
Has the product been a good partner in doing business?
8.7
1,251
8.2
370
Product Direction (% positive)
8.9
2,375
7.9
575
Features by Category
Metrics
8.4
432
8.6
310
8.3
427
8.3
291
7.9
409
8.1
262
7.7
383
8.4
291
7.4
372
8.0
280
7.5
366
7.9
250
7.4
369
8.0
250
7.5
379
8.6
322
7.1
364
7.8
268
Reporting
8.0
420
8.2
310
8.2
410
7.9
278
7.8
395
8.4
304
7.7
395
8.1
292
7.9
390
7.6
251
7.6
370
Feature Not Available
8.0
404
8.7
326
Other
7.7
382
8.2
271
8.1
395
7.9
241
7.7
384
7.2
218
8.0
386
8.6
317
7.4
351
8.4
267
7.0
331
7.2
207
7.6
349
7.4
215
Agentic AI - Digital Analytics
6.6
44
6.3
10
7.3
44
7.0
10
6.9
44
6.7
10
7.0
42
6.8
10
Administration
7.7
360
8.3
274
7.4
348
7.5
213
8.5
399
8.1
313
8.3
391
8.0
295
Social Analytics
8.9(won by default)
289
Not enough data
8.5(won by default)
270
Not enough data
8.7(won by default)
276
Not enough data
8.2(won by default)
243
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
213
Not enough data
8.1(won by default)
209
Not enough data
Reports & Dashboards
8.4(won by default)
273
Not enough data
8.8(won by default)
281
Not enough data
8.7(won by default)
267
Not enough data
7.9(won by default)
206
Not enough data
Agentic AI - Social Media Analytics
7.3(won by default)
20
Not enough data
7.2(won by default)
20
Not enough data
7.8(won by default)
20
Not enough data
8.1(won by default)
20
Not enough data
7.9(won by default)
20
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.6
67
Not enough data
8.1
57
Functionality
Not enough data
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Listing Management
8.6
239
|
Verified
Not enough data
8.2
236
|
Verified
Not enough data
8.5
239
|
Verified
Not enough data
8.6
251
|
Verified
Not enough data
Performance
8.3
258
|
Verified
Not enough data
8.7
264
|
Verified
Not enough data
Local Search Optimization
8.9
586
|
Verified
Not enough data
8.4
541
|
Verified
Not enough data
8.4
513
|
Verified
Not enough data
8.3
525
|
Verified
Not enough data
7.9
510
|
Verified
Not enough data
8.8
571
|
Verified
Not enough data
Platform Basics
8.5
555
Not enough data
8.6
564
Not enough data
Agentic AI - Competitive Intelligence
7.0
68
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
521
Not enough data
Platform Content
7.3
460
Not enough data
Platform Reporting
8.0
535
Not enough data
8.3
541
Not enough data
Platform Basics
8.5
103
Not enough data
8.2
100
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
92
Not enough data
8.4
103
Not enough data
Content Planning
Feature Not Available
Not enough data
8.2
96
Not enough data
8.7
106
Not enough data
Marketing Campaign Performance
8.4
79
Not enough data
8.7
80
Not enough data
Agentic AI - Marketing Calendar
7.0
10
Not enough data
7.0
10
Not enough data
6.2
10
Not enough data
6.5
10
Not enough data
Other Features
8.4
104
Not enough data
8.9
90
Not enough data
SEO Auditing & Monitoring
8.7
1009
Not enough data
9.0
890
Not enough data
8.8
845
Not enough data
8.8
862
Not enough data
Agentic AI - SEO Tools
6.5
170
Not enough data
6.6
171
Not enough data
6.6
171
Not enough data
6.6
168
Not enough data
6.5
169
Not enough data
6.5
164
Not enough data
6.7
166
Not enough data
SEO Content & Rankings
8.2
1482
Not enough data
9.1
1609
Not enough data
8.8
1521
Not enough data
8.2
914
Not enough data
8.4
843
Not enough data
SEO Reporting
8.9
1578
Not enough data
8.6
998
Not enough data
8.2
959
Not enough data
7.8
829
Not enough data
Generative AI
6.7
396
Not enough data
6.7
389
Not enough data
Content & Collaboration
8.8
191
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
179
Not enough data
Feature Not Available
Not enough data
8.2
162
Not enough data
Social Management
8.7
234
Not enough data
8.8
228
Not enough data
Feature Not Available
Not enough data
8.5
226
Not enough data
7.9
201
Not enough data
8.0
176
Not enough data
7.8
147
Not enough data
Agentic AI - Social Media Management
7.8
13
Not enough data
8.1
13
Not enough data
7.7
13
Not enough data
7.6
13
Not enough data
7.8
13
Not enough data
7.7
13
Not enough data
7.9
13
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
116
Not enough data
Geographic Coverage
Feature Not Available
Not enough data
8.2
102
Not enough data
8.1
94
Not enough data
Reporting
9.0
133
Not enough data
Feature Not Available
Not enough data
8.9
121
Not enough data
9.0
131
Not enough data
Agentic AI - Media Monitoring
7.1
14
Not enough data
7.7
14
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
Generative AI
8.3
22
Not enough data
8.1
23
Not enough data
Platform Interoperability
8.4
77
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.8
95
Not enough data
Campaign Management
9.0
93
Not enough data
8.7
92
Not enough data
8.7
92
Not enough data
8.6
85
Not enough data
8.6
86
Not enough data
8.5
87
Not enough data
8.5
84
Not enough data
8.4
86
Not enough data
8.3
85
Not enough data
8.6
89
Not enough data
8.5
85
Not enough data
8.0
83
Not enough data
8.3
85
Not enough data
Targeting
8.6
87
Not enough data
8.5
83
Not enough data
8.4
82
Not enough data
8.7
82
Not enough data
Platform
8.5
85
Not enough data
8.7
92
Not enough data
8.9
91
Not enough data
8.9
92
Not enough data
8.7
88
Not enough data
8.6
87
Not enough data
8.4
81
Not enough data
8.6
84
Not enough data
8.5
86
Not enough data
Grammar Tools
8.4
23
Not enough data
9.0
26
Not enough data
8.2
22
Not enough data
Writing Support
7.7
24
Not enough data
8.3
23
Not enough data
7.4
24
Not enough data
7.8
24
Not enough data
Software Availability
8.4
24
Not enough data
8.3
23
Not enough data
7.2
24
Not enough data
Generative AI
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Not enough data
Data collection
7.7
193
Not enough data
8.1
220
|
Verified
Not enough data
8.1
209
|
Verified
Not enough data
7.5
192
|
Verified
Not enough data
8.1
210
Not enough data
Segment Trending
8.6
241
|
Verified
Not enough data
8.1
229
|
Verified
Not enough data
8.3
235
|
Verified
Not enough data
7.3
197
Not enough data
Analysis
8.3
229
Not enough data
8.6
250
|
Verified
Not enough data
8.3
211
|
Verified
Not enough data
Platform
8.7
255
|
Verified
Not enough data
8.4
234
|
Verified
Not enough data
7.7
209
|
Verified
Not enough data
8.3
231
|
Verified
Not enough data
8.1
206
|
Verified
Not enough data
8.2
203
Not enough data
Agentic AI - Market Intelligence
6.9
30
Not enough data
6.8
30
Not enough data
Platform Basics
8.5
139
Not enough data
7.7
123
Not enough data
8.4
142
Not enough data
Platform Data
8.2
129
Not enough data
8.4
134
Not enough data
8.6
145
Not enough data
8.3
130
Not enough data
Agentic AI - Operational Risk Management
7.2
15
Not enough data
Planning
7.7
226
Not enough data
Publishing
7.7
228
Not enough data
Social Media
7.6
228
Not enough data
Planning
7.9
352
Not enough data
Generative AI
7.4
138
Not enough data
7.2
134
Not enough data
7.2
134
Not enough data
6.6
132
Not enough data
6.4
128
Not enough data
Agentic AI - Content Creation
7.1
42
Not enough data
6.9
42
Not enough data
7.1
42
Not enough data
7.0
42
Not enough data
7.1
43
Not enough data
7.2
42
Not enough data
7.1
42
Not enough data
AI Visibility & Tracking
7.8
62
Not enough data
7.7
68
Not enough data
Sentiment & Brand Analysis
7.7
59
Not enough data
6.3
51
Not enough data
Competitive Benchmarking
7.1
53
Not enough data
7.5
59
Not enough data
AI Content Optimization
7.5
55
Not enough data
7.5
55
Not enough data
Reporting & Alerts
6.6
51
Not enough data
7.4
59
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
Not enough data
8.2
659
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.2
649
Not enough data
8.2
635
Not enough data
8.0
577
Not enough data
7.8
574
Not enough data
8.9
708
Not enough data
Agentic AI - Content Analytics
7.5
55
Not enough data
7.7
55
Not enough data
7.7
56
Not enough data
7.7
56
Not enough data
7.6
56
Not enough data
Marketing Operations
7.7
385
|
Verified
8.2
312
|
Verified
8.4
407
|
Verified
8.7
355
|
Verified
8.0
396
|
Verified
7.8
281
|
Verified
8.0
374
|
Verified
7.9
298
|
Verified
Feature Not Available
8.0
160
Feature Not Available
Feature Not Available
Campaign Activity
8.2
388
|
Verified
8.6
348
|
Verified
8.6
425
|
Verified
8.9
379
|
Verified
7.7
358
|
Verified
8.0
273
|
Verified
8.0
372
|
Verified
8.3
324
|
Verified
8.2
397
|
Verified
7.9
273
|
Verified
7.9
350
|
Verified
Feature Not Available
Agentic AI - Marketing Analytics
7.1
56
6.5
12
7.4
56
7.0
14
7.0
55
6.3
12
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Semrush and Supermetrics are categorized as Digital Analytics and Marketing Analytics
Unique Categories
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, and Social Media Analytics
Supermetrics is categorized as ETL Tools and Google Workspace for Marketing
Reviews
Reviewers' Company Size
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.5%
Information Technology and Services
8.9%
Computer Software
8.0%
Internet
3.8%
Retail
3.8%
Other
46.0%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.3%
Online Media
1.9%
Other
34.0%
Discussions
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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