Compare Semrush and Sprout Social 
At a Glance
Market Segments
Small-Business (64.9% of reviews)
Small-Business (44.7% of reviews)
Entry-Level Pricing
$139.94 Per Month
Starting at $79.00 1 user/per month (billed annually)
Semrush
Star Rating
(3,351)4.5 out of 5
Market Segments
Small-Business (64.9% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSprout Social
Star Rating
(6,397)4.4 out of 5
Market Segments
Small-Business (44.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $79.00 1 user/per month (billed annually)
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sprout Social excels in user experience, with many users highlighting its intuitive interface and quick setup. One user mentioned, "From setup to scheduling, it’s such a cool breeze," indicating that new users can get up to speed quickly.
- Users say that Semrush offers a robust set of features, particularly for SEO, with one reviewer noting its all-in-one SEO tools and effective backlink audits. This makes it a strong choice for those focused on search engine optimization.
- Reviewers mention that Sprout Social's reporting capabilities are a standout feature, with users appreciating the helpful reports and graphs for presentations. This functionality is particularly beneficial for teams needing to showcase social media performance effectively.
- According to verified reviews, Semrush is praised for its user-friendly interface, making it accessible for users without a steep learning curve. One user emphasized that the platform is "extremely user-friendly," which can be a significant advantage for teams with varying levels of technical expertise.
- G2 reviewers highlight that while Sprout Social has a higher overall satisfaction score, Semrush's ease of use and implementation are also commendable, with users noting that it is easy to start using without extensive training.
- Users report that Sprout Social's customer support is highly rated, with many finding it helpful and responsive. This level of support can be crucial for businesses that rely on timely assistance for their social media management needs.
Pricing
Entry-Level Pricing
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Sprout Social
Essentials
Starting at $79.00
1 user/per month (billed annually)
Created for social media professionals focused on simplifying publishing workflows.
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting
Free Trial
Semrush
Free Trial is available
Sprout Social
Free Trial is available
Ratings
Meets Requirements
8.8
2,647
8.5
5,412
Ease of Use
8.3
2,675
8.8
5,473
Ease of Setup
8.6
1,873
8.7
3,827
Ease of Admin
8.6
1,352
8.8
2,244
Quality of Support
8.5
2,321
8.6
4,828
Has the product been a good partner in doing business?
8.7
1,331
8.7
2,210
Product Direction (% positive)
8.8
2,557
8.9
5,301
Features by Category
Metrics
8.4
446
Not enough data
8.2
435
Not enough data
7.9
417
Not enough data
7.7
389
Not enough data
7.4
377
Not enough data
7.5
371
Not enough data
7.4
373
Not enough data
7.5
384
Not enough data
7.2
370
Not enough data
Reporting
8.0
427
Not enough data
8.2
419
Not enough data
7.8
401
Not enough data
7.7
399
Not enough data
7.9
395
Not enough data
7.6
374
Not enough data
8.1
411
Not enough data
Other
7.7
387
Not enough data
8.1
400
Not enough data
7.7
389
Not enough data
8.0
391
Not enough data
7.4
358
Not enough data
7.0
336
Not enough data
7.6
355
Not enough data
Agentic AI - Digital Analytics
6.6
45
Not enough data
7.3
46
Not enough data
6.9
45
Not enough data
6.9
43
Not enough data
Administration
7.7
369
Not enough data
7.4
353
Not enough data
8.5
408
Not enough data
8.3
397
Not enough data
Social Analytics
8.8(won by 1.1)
295
7.7
2979
8.5(won by 0.7)
274
7.8
3156
8.7
281
8.8(won by 0.1)
3378
8.2(won by 1.0)
248
7.2
2601
Feature Not Available
7.0(won by default)
2607
8.1(won by 0.8)
217
7.3
2369
8.0(won by 0.9)
213
7.1
2308
Reports & Dashboards
8.4(won by 0.3)
277
8.1
3227
8.8(won by 0.3)
286
8.5
3271
8.7(won by 0.2)
271
8.5
3128
7.9(won by default)
210
Feature Not Available
Agentic AI - Social Media Analytics
7.3(won by 1.1)
22
6.2
893
7.2(won by 0.9)
22
6.3
890
7.7(won by 1.5)
22
6.2
879
8.0(won by 1.8)
22
6.2
887
7.9(won by 1.6)
22
6.3
892
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
8.6
246
|
Verified
Not enough data
8.2
241
|
Verified
Not enough data
8.5
244
|
Verified
Not enough data
8.6
257
|
Verified
Not enough data
Performance
8.3
264
|
Verified
Not enough data
8.8
272
|
Verified
Not enough data
Local Search Optimization
8.9
608
|
Verified
Not enough data
8.4
555
|
Verified
Not enough data
8.4
529
|
Verified
Not enough data
8.3
537
|
Verified
Not enough data
7.8
520
|
Verified
Not enough data
8.8
587
|
Verified
Not enough data
Platform Basics
8.5
580
Not enough data
8.5
583
Not enough data
Agentic AI - Competitive Intelligence
6.9
76
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
536
Not enough data
Platform Content
7.3
473
Not enough data
Platform Reporting
8.0
548
Not enough data
8.3
555
Not enough data
Platform Basics
8.5
107
Not enough data
8.1
104
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
96
Not enough data
8.4
107
Not enough data
Content Planning
Feature Not Available
Not enough data
8.2
100
Not enough data
8.7
110
Not enough data
Marketing Campaign Performance
8.5
82
Not enough data
8.7
83
Not enough data
Agentic AI - Marketing Calendar
7.1
12
Not enough data
7.1
12
Not enough data
6.4
12
Not enough data
6.7
12
Not enough data
Other Features
8.3
108
Not enough data
8.8
94
Not enough data
SEO Auditing & Monitoring
8.7
1034
Not enough data
9.1
990
Not enough data
8.8
875
Not enough data
8.9
922
Not enough data
Agentic AI - SEO Tools
6.6
181
Not enough data
6.7
183
Not enough data
6.7
185
Not enough data
6.7
180
Not enough data
6.6
181
Not enough data
6.6
174
Not enough data
6.8
178
Not enough data
SEO Content & Rankings
8.2
1531
Not enough data
9.1
1715
Not enough data
8.8
1594
Not enough data
8.2
937
Not enough data
8.5
901
Not enough data
SEO Reporting
8.9
1673
Not enough data
8.6
1026
Not enough data
8.3
986
Not enough data
7.8
846
Not enough data
Generative AI
6.8
411
Not enough data
6.8
401
Not enough data
Content & Collaboration
8.8
194
8.9
3213
Feature Not Available
7.9
2925
Feature Not Available
8.2
3024
8.1
182
8.0
2907
Feature Not Available
8.3
3010
8.2
167
Feature Not Available
Social Management
8.7
237
8.6
4370
8.8
231
8.9
4405
Feature Not Available
8.1
3822
8.5
229
8.5
4235
7.9
203
Feature Not Available
8.0
179
7.9
2908
7.8
149
7.5
2490
Agentic AI - Social Media Management
7.8
15
6.2
1064
8.0
15
6.4
1054
7.7
15
6.6
1070
7.6
15
6.5
1045
7.8
15
6.4
1036
7.7
15
6.4
1037
7.9
15
6.5
1037
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
120
Not enough data
Geographic Coverage
Feature Not Available
Not enough data
8.2
106
Not enough data
8.1
98
Not enough data
Reporting
9.0
137
Not enough data
Feature Not Available
Not enough data
8.9
125
Not enough data
9.0
135
Not enough data
Agentic AI - Media Monitoring
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
Generative AI
8.1
23
Not enough data
8.1
24
Not enough data
Platform Interoperability
8.4
80
Not enough data
Agentic AI - Social Media Advertising
7.3
5
Not enough data
7.7
5
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
Social Functionality
8.8
98
Not enough data
Campaign Management
9.0
97
Not enough data
8.7
95
Not enough data
8.6
95
Not enough data
8.6
88
Not enough data
8.6
89
Not enough data
8.5
91
Not enough data
8.5
87
Not enough data
8.4
89
Not enough data
8.3
88
Not enough data
8.5
92
Not enough data
8.4
90
Not enough data
8.0
86
Not enough data
8.3
88
Not enough data
Targeting
8.6
91
Not enough data
8.5
86
Not enough data
8.5
85
Not enough data
8.6
85
Not enough data
Platform
8.4
88
Not enough data
8.7
96
Not enough data
8.9
94
Not enough data
8.9
95
Not enough data
8.7
92
Not enough data
8.6
90
Not enough data
8.4
84
Not enough data
8.5
86
Not enough data
8.5
89
Not enough data
Grammar Tools
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Not enough data
Writing Support
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Not enough data
Software Availability
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Not enough data
Generative AI
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Not enough data
Data collection
7.7
198
Not enough data
8.1
225
|
Verified
Not enough data
8.1
215
|
Verified
Not enough data
7.5
197
|
Verified
Not enough data
8.1
215
Not enough data
Segment Trending
8.6
248
|
Verified
Not enough data
8.1
234
|
Verified
Not enough data
8.3
241
|
Verified
Not enough data
7.3
202
Not enough data
Analysis
8.3
234
Not enough data
8.6
256
|
Verified
Not enough data
8.3
216
|
Verified
Not enough data
Platform
8.7
264
|
Verified
Not enough data
8.4
242
|
Verified
Not enough data
7.7
215
|
Verified
Not enough data
8.3
236
|
Verified
Not enough data
8.1
211
|
Verified
Not enough data
8.2
208
Not enough data
Agentic AI - Market Intelligence
7.2
34
Not enough data
6.8
33
Not enough data
Platform Basics
8.5
143
Not enough data
7.7
127
Not enough data
8.4
147
Not enough data
Platform Data
8.2
133
Not enough data
8.3
138
Not enough data
8.6
150
Not enough data
8.3
133
Not enough data
Agentic AI - Operational Risk Management
6.9
18
Not enough data
Monitoring & Listening
Not enough data
8.5
1906
Not enough data
7.0
1432
Not enough data
8.0
1227
Not enough data
7.9
1195
Not enough data
7.7
1166
Not enough data
7.8
1191
Agentic AI - Social Media Listening Tools
Not enough data
6.4
385
Not enough data
6.4
391
Not enough data
6.4
385
Not enough data
6.4
385
Not enough data
6.5
386
Data Management & Analysis
Not enough data
7.5
1211
Not enough data
8.6
1988
Not enough data
8.1
1227
Not enough data
7.8
1125
Planning
7.7
236
Not enough data
Publishing
7.7
238
Not enough data
Social Media
7.6
239
Not enough data
Planning
7.9
363
Not enough data
Generative AI
7.4
146
Not enough data
7.2
142
Not enough data
7.2
141
Not enough data
6.6
139
Not enough data
6.4
136
Not enough data
Agentic AI - Content Creation
7.2
48
Not enough data
7.0
48
Not enough data
7.2
48
Not enough data
7.1
48
Not enough data
7.2
49
Not enough data
7.3
48
Not enough data
7.2
48
Not enough data
Generative AI
Not enough data
7.1
864
Not enough data
6.9
849
Process
Not enough data
8.4
1467
Not enough data
7.9
1247
Not enough data
7.7
1006
Channels
Not enough data
Feature Not Available
Not enough data
8.8
1522
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1125
Not enough data
8.4
1433
Not enough data
Feature Not Available
Not enough data
Feature Not Available
AI Visibility & Tracking
7.9
77
Not enough data
8.0
89
Not enough data
Sentiment & Brand Analysis
7.9
70
Not enough data
6.3
58
Not enough data
Competitive Benchmarking
7.3
61
Not enough data
7.6
70
Not enough data
AI Content Optimization
7.7
65
Not enough data
7.8
69
Not enough data
Reporting & Alerts
6.8
60
Not enough data
7.7
72
Not enough data
Tools
Feature Not Available
Not enough data
8.2
668
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.1
658
Not enough data
8.2
644
Not enough data
8.0
585
Not enough data
7.7
583
Not enough data
8.9
720
Not enough data
Agentic AI - Content Analytics
7.4
59
Not enough data
7.6
60
Not enough data
7.6
60
Not enough data
7.7
60
Not enough data
7.6
61
Not enough data
Marketing Operations
7.7
392
|
Verified
Not enough data
8.4
416
|
Verified
Not enough data
8.0
403
|
Verified
Not enough data
8.0
382
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
396
|
Verified
Not enough data
8.6
435
|
Verified
Not enough data
7.7
365
|
Verified
Not enough data
8.0
379
|
Verified
Not enough data
8.2
407
|
Verified
Not enough data
7.9
357
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.1
59
Not enough data
7.5
59
Not enough data
7.1
59
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Semrush and Sprout Social are categorized as Social Media Suites, Social Media Management, and Social Media Analytics
Unique Categories
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, and Social Media Advertising
Sprout Social is categorized as Social Media Listening Tools and Social Customer Service
Reviews
Reviewers' Company Size
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.4%
Information Technology and Services
8.8%
Computer Software
8.1%
Retail
3.7%
Internet
3.7%
Other
46.3%
Marketing and Advertising
20.4%
Non-Profit Organization Management
6.3%
Higher Education
5.5%
Information Technology and Services
3.7%
Financial Services
3.2%
Other
60.9%
Discussions
What is Semrush used for?
4 Comments
KS
It is an all-in-one software that helps marketers get insights from the data and helps in doing keyword research, content marketing, and campaign management.Read more
Does SEMrush have a free plan?
3 Comments
BB
Yes they have a free plan where you can add 1 website.Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
Is there a place of education for users?
7 Comments
BR
General education: https://sproutsocial.com/insights/webinars/ and overall intro webinar:...Read more
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