# Semrush vs Sprinklr Marketing Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Semrush excels in **marketing analytics** , with users praising its ability to track website traffic and keyword rankings effectively. One user highlighted how it provides detailed insights into organic search performance, making it easier to understand traffic fluctuations and keyword positions.
- **Users say** that Sprinklr Marketing offers a **unified platform** for managing social media campaigns, which many find empowering. Reviewers appreciate the AI-driven insights that help streamline complex marketing efforts, allowing for better collaboration across teams.
- **According to verified reviews** , Semrush stands out for its **ease of use** , with many users noting the intuitive interface that simplifies the process of keyword research and competitor analysis. This user-friendly design is a significant advantage for small businesses looking to optimize their online presence.
- **Reviewers mention** that while Sprinklr Marketing is robust for enterprise-level needs, it may not be as accessible for smaller businesses due to its pricing model and complexity. Users have expressed that the platform can feel overwhelming, especially for those not accustomed to managing large-scale marketing operations.
- **G2 reviewers highlight** Semrush's strong customer support, with many users appreciating the responsive assistance they receive. This support is crucial for users who rely on the platform for critical marketing insights and need timely help to resolve issues.
- **Users report** that while Sprinklr Marketing has strong features for **collaborative content planning** , such as editorial calendars, it sometimes lacks the depth of analytics that Semrush provides. This can be a drawback for teams that prioritize data-driven decision-making in their marketing strategies.



| | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 3,810 | 110 | 
| **Largest Market Segment** | Small-Business (64.6% of reviews) | Enterprise (44.3% of reviews) | 
| **Entry Level Price** | $139.94 Per Month | Contact Us 1 Seat/Per month (billed annually) Per Year | 

---
## Top Pros & Cons

### Semrush

Pros:
- Features (742 reviews)
- Ease of Use (732 reviews)

Cons:
- Expensive (540 reviews)
- High Pricing (437 reviews)

### Sprinklr Marketing

Pros:
- Automation (3 reviews)
- Social Media Management (3 reviews)

Cons:
- Learning Curve (3 reviews)
- Limited Customization (3 reviews)

---
## Ratings Comparison
| Rating | Semrush | Sprinklr Marketing | 
|---|---|---|
  | **Meets Requirements** | 8.8 (2968 reviews) | 8.3 (89 reviews) | 
  | **Ease of Use** | 8.3 (2999 reviews) | 7.5 (89 reviews) | 
  | **Ease of Setup** | 8.6 (2183 reviews) | 7.0 (50 reviews) | 
  | **Ease of Admin** | 8.6 (1360 reviews) | 7.4 (48 reviews) | 
  | **Quality of Support** | 8.5 (2562 reviews) | 8.1 (84 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (1341 reviews) | 8.1 (45 reviews) | 
  | **Product Direction (% positive)** | 8.7 (2823 reviews) | 7.4 (86 reviews) | 

---
## Pricing

### Semrush

#### Entry-Level Pricing

Plan: Pro

Price: $139.94 Per Month

Description: For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.

Key Features:
- 10,000 results per report
- 3,000 reports per day
- Display advertising research

[Browse all 5 editions](https://www.g2.com/products/semrush/pricing)

#### Free Trial

Yes

### Sprinklr Marketing

#### Entry-Level Pricing

Plan: Sprinklr Marketing Enterprise 

Price: Contact Us 1 Seat/Per month (billed annually) Per Year

Key Features:
- Premium campaign planning
- Premium marketing analytics
- Content marketing platform

[Learn more about Sprinklr Marketing](https://www.g2.com/products/sprinklr-marketing/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | 7.7/10 | 531 |
| **Sprinklr Marketing** | N/A | N/A |

#### Metrics

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.4 (452 reviews) | Not enough data | 
| **Engagement** | 8.3 (439 reviews) | Not enough data | 
| **Entry and Exit Pages** | 7.9 (418 reviews) | Not enough data | 
| **Standard Event Tracking** | 7.7 (389 reviews) | Not enough data | 
| **Custom Event Tracking** | 7.4 (376 reviews) | Not enough data | 
| **Retention** | 7.5 (370 reviews) | Not enough data | 
| **Return** | 7.4 (372 reviews) | Not enough data | 
| **Conversions** | 7.5 (383 reviews) | Not enough data | 
| **Funnels** | 7.2 (369 reviews) | Not enough data | 

#### Reporting

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Real-Time Reporting** | 8.0 (427 reviews) | Not enough data | 
| **Trending** | 8.2 (422 reviews) | Not enough data | 
| **Retroactive Reporting** | 7.8 (401 reviews) | Not enough data | 
| **Segmentation** | 7.7 (398 reviews) | Not enough data | 
| **Mobile Reporting** | 7.9 (394 reviews) | Not enough data | 
| **Unification Across Devices** | 7.6 (373 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 8.1 (413 reviews) | Not enough data | 

#### Other

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **User Data** | 7.7 (386 reviews) | Not enough data | 
| **Site Search Reporting** | 8.1 (399 reviews) | Not enough data | 
| **Load Time Monitoring** | 7.7 (388 reviews) | Not enough data | 
| **Campaign Tracking** | 8.0 (395 reviews) | Not enough data | 
| **E-Commerce** | 7.4 (357 reviews) | Not enough data | 
| **Promotional Messages** | 7.0 (335 reviews) | Not enough data | 
| **Administration Alerts** | 7.6 (354 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (45 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (47 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (45 reviews) | Not enough data | 
| **Decision Making** | 6.9 (43 reviews) | Not enough data | 

#### Administration

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **API / Integrations** | 7.7 (371 reviews) | Not enough data | 
| **QA Testing** | 7.4 (353 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (410 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.3 (396 reviews) | Not enough data | 

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | 8.1/10 | 334 |
| **Sprinklr Marketing** | N/A | N/A |

#### Social Analytics

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Competitor Analysis** | 8.8 (296 reviews) | Not enough data | 
| **Follower Analysis** | 8.5 (274 reviews) | Not enough data | 
| **Post Performance** | 8.7 (282 reviews) | Not enough data | 
| **Paid Campaign Tracking** | 8.2 (248 reviews) | Not enough data | 
| **Attribution** | Feature Not Available | Not enough data | 
| **Hashtag Analytics** | 8.1 (217 reviews) | Not enough data | 
| **Sentiment Analysis** | 8.0 (213 reviews) | Not enough data | 

#### Reports & Dashboards

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Report Customizability** | 8.4 (278 reviews) | Not enough data | 
| **Report Exporting** | 8.8 (287 reviews) | Not enough data | 
| **Scalability** | 8.7 (272 reviews) | Not enough data | 
| **White Label** | 7.9 (210 reviews) | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (22 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (22 reviews) | Not enough data | 
| **Adaptive Learning** | 7.7 (22 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (22 reviews) | Not enough data | 
| **Decision Making** | 7.9 (22 reviews) | Not enough data | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | N/A | N/A |
| **Sprinklr Marketing** | N/A | N/A |

#### Content Creation

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Local Listing Management

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | 8.5/10 | 296 |
| **Sprinklr Marketing** | N/A | N/A |

#### Listing Management

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Network Directory** | 8.6 (245 reviews) ✓ Verified | Not enough data | 
| **Data Aggregators** | 8.2 (240 reviews) ✓ Verified | Not enough data | 
| **Duplicate Monitoring** | 8.5 (244 reviews) ✓ Verified | Not enough data | 
| **Optimization** | 8.6 (258 reviews) ✓ Verified | Not enough data | 

#### Performance

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Real-Time Updates** | 8.3 (263 reviews) ✓ Verified | Not enough data | 
| **Analytics** | 8.8 (272 reviews) ✓ Verified | Not enough data | 

### Local SEO

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | 8.5/10 | 678 |
| **Sprinklr Marketing** | N/A | N/A |

#### Local Search Optimization

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Rank Tracking** | 8.9 (617 reviews) ✓ Verified | Not enough data | 
| **Online Listings** | 8.4 (558 reviews) ✓ Verified | Not enough data | 
| **Google My Business** | 8.5 (533 reviews) ✓ Verified | Not enough data | 
| **Reputation Management** | 8.3 (537 reviews) ✓ Verified | Not enough data | 
| **Social Media** | 7.9 (521 reviews) ✓ Verified | Not enough data | 
| **Dashboards and Reporting** | 8.8 (590 reviews) ✓ Verified | Not enough data | 

### Competitive Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | 8.0/10 | 708 |
| **Sprinklr Marketing** | N/A | N/A |

#### Platform Basics

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Centralized Platform** | 8.6 (588 reviews) | Not enough data | 
| **Web Tracking** | 8.6 (589 reviews) | Not enough data | 

#### Agentic AI - Competitive Intelligence

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (76 reviews) | Not enough data | 

#### Platform Data

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Product Details** | Feature Not Available | Not enough data | 
| **Customer Feedback & Reviews** | Feature Not Available | Not enough data | 
| **Channel Acquisition** | 8.1 (534 reviews) | Not enough data | 

#### Platform Content 

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Battlecards** | 7.3 (473 reviews) | Not enough data | 

#### Platform Reporting

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Customizable Dashboard** | 8.0 (548 reviews) | Not enough data | 
| **Benchmark Reporting** | 8.3 (558 reviews) | Not enough data | 

### Marketing Calendar

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | 7.9/10 | 145 |
| **Sprinklr Marketing** | 8.3/10 | 27 |

#### Platform Basics

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Drag & Drop Scheduling** | 8.5 (107 reviews) | 8.3 (22 reviews) | 
| **Project and Task Lists Organization** | 8.1 (104 reviews) | 8.1 (18 reviews) | 
| **Project Templates** | Feature Not Available | 8.0 (14 reviews) | 
| **Team Member Roles** | 8.1 (96 reviews) | 8.5 (21 reviews) | 
| **Automated Alerts and Notficiations** | 8.4 (107 reviews) | 8.5 (24 reviews) | 

#### Content Planning

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Content Organization** | Feature Not Available | 8.1 (22 reviews) | 
| **Task Assignment** | 8.2 (100 reviews) | 8.7 (20 reviews) | 
| **Content Scheduling** | 8.7 (110 reviews) | 8.6 (23 reviews) | 

#### Marketing Campaign Performance

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Performance and ROI Tracking** | 8.5 (82 reviews) | 8.1 (18 reviews) | 
| **Activity Tracking** | 8.7 (83 reviews) | 8.4 (21 reviews) | 

#### Agentic AI - Marketing Calendar

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (12 reviews) | Not enough data | 
| **Multi-step Planning** | 7.1 (12 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (12 reviews) | Not enough data | 

#### Other Features

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Integrations** | 8.4 (109 reviews) | 8.0 (17 reviews) | 
| **Reporting** | 8.8 (94 reviews) | 8.7 (22 reviews) | 

### SEO Tools

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | 7.9/10 | 2209 |
| **Sprinklr Marketing** | N/A | N/A |

#### SEO Auditing & Monitoring

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **SEO Alerting** | 8.7 (1055 reviews) | Not enough data | 
| **SEO Auditing** | 9.1 (1141 reviews) | Not enough data | 
| **SEO Change Tracking** | 8.8 (893 reviews) | Not enough data | 
| **Technical SEO** | 8.9 (997 reviews) | Not enough data | 

#### Agentic AI - SEO Tools

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (183 reviews) | Not enough data | 
| **Multi-step Planning** | 6.7 (183 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (216 reviews) | Not enough data | 
| **Adaptive Learning** | 6.6 (181 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.5 (183 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (177 reviews) | Not enough data | 
| **Decision Making** | 6.8 (180 reviews) | Not enough data | 

#### SEO Content & Rankings

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Link Building** | 8.2 (1553 reviews) | Not enough data | 
| **Keyword Research** | 9.2 (1869 reviews) | Not enough data | 
| **SERP Rank Tracking** | 8.9 (1701 reviews) | Not enough data | 
| **Localization** | 8.2 (958 reviews) | Not enough data | 
| **Content Insights** | 8.5 (972 reviews) | Not enough data | 

#### SEO Reporting

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Competitor Analysis** | 9.0 (1798 reviews) | Not enough data | 
| **Data Visualization** | 8.6 (1055 reviews) | Not enough data | 
| **Custom Reports** | 8.3 (1016 reviews) | Not enough data | 
| **White Label** | 7.8 (843 reviews) | Not enough data | 

#### Generative AI

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **AI Text Generation** | 6.7 (416 reviews) | Not enough data | 
| **AI Text Summarization** | 6.7 (402 reviews) | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | 8.1/10 | 268 |
| **Sprinklr Marketing** | N/A | N/A |

#### Content & Collaboration

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Content Calendar** | 8.8 (194 reviews) | Not enough data | 
| **Content Library** | Feature Not Available | Not enough data | 
| **Shared Inbox** | Feature Not Available | Not enough data | 
| **Approval Workflows** | 8.1 (182 reviews) | Not enough data | 
| **Users and Permissions** | Feature Not Available | Not enough data | 
| **Content Creation** | 8.2 (167 reviews) | Not enough data | 

#### Social Management

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Social Analytics** | 8.7 (237 reviews) | Not enough data | 
| **Social Publishing** | 8.8 (231 reviews) | Not enough data | 
| **Campaign Optimization** | Feature Not Available | Not enough data | 
| **Social Engagement** | 8.5 (229 reviews) | Not enough data | 
| **Social Ads** | 7.9 (203 reviews) | Not enough data | 
| **Campaign Planning** | 8.0 (179 reviews) | Not enough data | 
| **Hashtag Capabilites** | 7.8 (149 reviews) | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Autonomous Task Execution** | 7.8 (15 reviews) | Not enough data | 
| **Multi-step Planning** | 8.0 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 7.7 (15 reviews) | Not enough data | 
| **Adaptive Learning** | 7.6 (15 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (15 reviews) | Not enough data | 
| **Proactive Assistance** | 7.7 (15 reviews) | Not enough data | 
| **Decision Making** | 7.9 (15 reviews) | Not enough data | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | 8.0/10 | 147 |
| **Sprinklr Marketing** | N/A | N/A |

#### Media Channels

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Broadcast Media** | Feature Not Available | Not enough data | 
| **Print Media** | Feature Not Available | Not enough data | 
| **Online Media** | 8.5 (120 reviews) | Not enough data | 

#### Geographic Coverage

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Local Media** | Feature Not Available | Not enough data | 
| **National Media** | 8.2 (106 reviews) | Not enough data | 
| **International Media** | 8.1 (98 reviews) | Not enough data | 

#### Reporting

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Keyword Targeting** | 9.0 (137 reviews) | Not enough data | 
| **Custom Feeds and Alerts** | Feature Not Available | Not enough data | 
| **Custom Reports** | 8.9 (125 reviews) | Not enough data | 
| **Dashboards** | 9.0 (135 reviews) | Not enough data | 

#### Agentic AI - Media Monitoring

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 7.7 (15 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (15 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.2 (15 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (15 reviews) | Not enough data | 

#### Generative AI

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **AI Text Generation** | 8.1 (23 reviews) | Not enough data | 
| **AI Text Summarization** | 8.1 (24 reviews) | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | 8.2/10 | 128 |
| **Sprinklr Marketing** | 8.4/10 | 38 |

#### Platform Interoperability

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Close Ecosystem API** | 8.4 (80 reviews) | 8.1 (20 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (5 reviews) | Not enough data | 
| **Multi-step Planning** | 7.7 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 6.0 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (5 reviews) | Not enough data | 
| **Decision Making** | 6.9 (6 reviews) | Not enough data | 

#### Social Functionality

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Social Functionality** | 8.8 (98 reviews) | 8.9 (32 reviews) | 

#### Campaign Management

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Campaign Dashboard** | 9.0 (97 reviews) | 8.7 (31 reviews) | 
| **Campaign Optimization** | 8.7 (95 reviews) | 8.6 (30 reviews) | 
| **Reach** | 8.6 (95 reviews) | 8.2 (31 reviews) | 
| **Bulk Editing** | 8.6 (88 reviews) | 8.4 (27 reviews) | 
| **Batch Uploading** | 8.6 (89 reviews) | 8.6 (28 reviews) | 
| **Brand Safety** | 8.5 (91 reviews) | 8.9 (27 reviews) | 
| **Fraud Protection** | 8.5 (87 reviews) | 8.6 (24 reviews) | 
| **Frequency Capping** | 8.4 (89 reviews) | 8.4 (26 reviews) | 
| **Budget Pacing** | 8.3 (88 reviews) | 8.5 (27 reviews) | 
| **Creative Optimization** | 8.5 (92 reviews) | 8.3 (26 reviews) | 
| **Rich Media Capabilties** | 8.4 (90 reviews) | 8.2 (25 reviews) | 
| **In-App Ads** | 8.0 (86 reviews) | 8.0 (23 reviews) | 
| **Mobile Rich Media Capabilities** | 8.3 (88 reviews) | 8.3 (24 reviews) | 

#### Targeting

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Targeting** | 8.6 (91 reviews) | 8.4 (33 reviews) | 
| **Retargeting** | 8.5 (86 reviews) | 8.4 (30 reviews) | 
| **Geo-Targeting** | 8.5 (85 reviews) | 8.6 (31 reviews) | 
| **Contextual Targeting** | 8.6 (85 reviews) | 8.3 (28 reviews) | 

#### Platform

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **API / Integrations** | 8.4 (88 reviews) | 8.0 (28 reviews) | 
| **Custom Reports** | 8.7 (96 reviews) | 8.7 (33 reviews) | 
| **User, Role, and Access Management** | 8.9 (94 reviews) | 8.6 (32 reviews) | 
| **Performance and Reliability** | 8.9 (95 reviews) | 8.2 (32 reviews) | 
| **Enterprise Scalability** | 8.7 (92 reviews) | 8.6 (31 reviews) | 
| **Customization** | 8.6 (90 reviews) | 8.5 (32 reviews) | 
| **Workflow Capability** | 8.4 (84 reviews) | 8.2 (31 reviews) | 
| **Internationalization** | 8.5 (86 reviews) | 8.1 (28 reviews) | 
| **Notifications** | 8.5 (89 reviews) | 8.3 (32 reviews) | 

### Proofreading

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | 7.8/10 | 30 |
| **Sprinklr Marketing** | N/A | N/A |

#### Grammar Tools

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Vocabulary Recommendations** | 8.5 (25 reviews) | Not enough data | 
| **Sentence Rephrasing** | 8.9 (28 reviews) | Not enough data | 
| **Dictionary** | 8.2 (24 reviews) | Not enough data | 

#### Writing Support

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Text Reader** | 7.8 (26 reviews) | Not enough data | 
| **Machine Translation** | 8.3 (25 reviews) | Not enough data | 
| **Custom Style Guides** | 7.6 (26 reviews) | Not enough data | 
| **Reporting** | 7.8 (26 reviews) | Not enough data | 

#### Software Availability

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Word Processor** | 8.5 (26 reviews) | Not enough data | 
| **Integrations** | 8.3 (25 reviews) | Not enough data | 
| **Browser Plug-In** | 7.3 (26 reviews) | Not enough data | 

#### Generative AI

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **AI Text Generation** | 6.9 (6 reviews) | Not enough data | 
| **AI Text-to-Speech** | 6.9 (6 reviews) | Not enough data | 
| **AI Text Summarization** | 6.4 (6 reviews) | Not enough data | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | 8.0/10 | 311 |
| **Sprinklr Marketing** | N/A | N/A |

#### Data collection

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Natural Language Processing (NLP)** | 7.7 (198 reviews) | Not enough data | 
| **Data Sources** | 8.1 (225 reviews) ✓ Verified | Not enough data | 
| **Custom Research Sources** | 8.1 (215 reviews) ✓ Verified | Not enough data | 
| **Lead Enrichment** | 7.5 (197 reviews) ✓ Verified | Not enough data | 
| **Advanced Data Collection** | 8.1 (215 reviews) | Not enough data | 

#### Segment Trending

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Web** | 8.6 (247 reviews) ✓ Verified | Not enough data | 
| **Social** | 8.1 (235 reviews) ✓ Verified | Not enough data | 
| **Benchmarks** | 8.3 (243 reviews) ✓ Verified | Not enough data | 
| **Finance ** | 7.3 (203 reviews) | Not enough data | 

#### Analysis

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Custom Dashboards** | 8.3 (234 reviews) | Not enough data | 
| **Reports** | 8.6 (257 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 8.3 (216 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Search** | 8.7 (265 reviews) ✓ Verified | Not enough data | 
| **User, Role, And Access Management** | 8.4 (244 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | 7.7 (215 reviews) ✓ Verified | Not enough data | 
| **Alerts** | 8.3 (237 reviews) ✓ Verified | Not enough data | 
| **Collaboration** | 8.1 (212 reviews) ✓ Verified | Not enough data | 
| **Compliance** | 8.2 (208 reviews) | Not enough data | 

#### Agentic AI - Market Intelligence

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Cross-system Integration** | 7.2 (34 reviews) | Not enough data | 
| **Proactive Assistance** | 6.8 (33 reviews) | Not enough data | 

### Content Experience Platforms

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | N/A | N/A |
| **Sprinklr Marketing** | 9.4/10 | 9 |

#### Content Creation

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Content Management** | Not enough data | 9.4 (9 reviews) ✓ Verified | 

#### Agentic AI - Content Experience Platforms

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Optimization

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **ROI Reporting** | Not enough data | Feature Not Available | 

### Paid Search Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | 8.1/10 | 171 |
| **Sprinklr Marketing** | N/A | N/A |

#### Platform Basics

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Benchmarking** | 8.5 (145 reviews) | Not enough data | 
| **Ad Creatives** | 7.7 (127 reviews) | Not enough data | 
| **Paid Search Data** | 8.4 (150 reviews) | Not enough data | 

#### Platform Data

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Alerts** | 8.2 (133 reviews) | Not enough data | 
| **Data Access** | 8.3 (138 reviews) | Not enough data | 
| **Web Traffic** | 8.6 (151 reviews) | Not enough data | 
| **Subdomains** | 8.3 (133 reviews) | Not enough data | 

#### Agentic AI - Operational Risk Management

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Proactive Assistance** | 6.9 (18 reviews) | Not enough data | 

### Content Creation

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | 7.3/10 | 526 |
| **Sprinklr Marketing** | N/A | N/A |

#### Planning

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Scheduling Integration** | 7.7 (236 reviews) | Not enough data | 

#### Publishing

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Execute Content Publication** | 7.7 (238 reviews) | Not enough data | 

#### Social Media

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Social Media Integration** | 7.6 (239 reviews) | Not enough data | 

#### Planning

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Collaborative Editorial Calendars / Scheduling Content** | 7.9 (363 reviews) | 8.6 (34 reviews) | 

#### Generative AI

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **AI Text Generation** | 7.4 (146 reviews) | Not enough data | 
| **AI Text Generation** | 7.2 (142 reviews) | Not enough data | 
| **AI Text Summarization** | 7.2 (141 reviews) | Not enough data | 
| **AI Text-to-Image** | 6.6 (139 reviews) | Not enough data | 
| **AI Text-to-Video** | 6.4 (136 reviews) | Not enough data | 

#### Agentic AI - Content Creation

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (48 reviews) | Not enough data | 
| **Multi-step Planning** | 7.0 (48 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (48 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (48 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.2 (49 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (48 reviews) | Not enough data | 
| **Decision Making** | 7.2 (48 reviews) | Not enough data | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | 7.5/10 | 147 |
| **Sprinklr Marketing** | N/A | N/A |

#### AI Visibility & Tracking

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **AI Mention Tracking** | 7.9 (95 reviews) | Not enough data | 
| **AI Search Ranking Insights** | 8.1 (124 reviews) | Not enough data | 

#### Sentiment & Brand Analysis

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **AI Sentiment Monitoring** | 7.8 (78 reviews) | Not enough data | 
| **AI Hallucination Detection** | 6.2 (61 reviews) | Not enough data | 

#### Competitive Benchmarking

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Industry AI Sentiment Benchmarking** | 7.2 (64 reviews) | Not enough data | 
| **Competitor AI Presence Comparison** | 7.6 (76 reviews) | Not enough data | 

#### AI Content Optimization

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Semantic Optimization for AI Models** | 7.7 (68 reviews) | Not enough data | 
| **AI-Driven Content Recommendations** | 7.7 (72 reviews) | Not enough data | 

#### Reporting & Alerts

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Real-Time AI Mention Alerts** | 6.8 (62 reviews) | Not enough data | 
| **AI Visibility Reporting** | 7.6 (85 reviews) | Not enough data | 

### Content Distribution

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | N/A | N/A |
| **Sprinklr Marketing** | 8.6/10 | 37 |

#### Agentic AI - Content Distribution

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Planning

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Collaborative Editorial Calendars / Scheduling Content** | 7.9 (363 reviews) | 8.6 (34 reviews) | 

### AI Search Visibility Optimization Tools

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | 8.9/10 | 19 |
| **Sprinklr Marketing** | N/A | N/A |

#### AI Content Structuring - AI Search Visibility Optimization tools 

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **AI-Optimized Content Structuring** | Not enough data | Not enough data | 
| **Schema & Structured Data Optimization** | Not enough data | Not enough data | 
| **AI-Readable Content Formatting** | Not enough data | Not enough data | 
| **LLM-Ready Content Preparation** | Not enough data | Not enough data | 

#### Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools 

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Entity Recognition & Mapping** | Not enough data | Not enough data | 
| **Knowledge Graph & Entity Linking** | Not enough data | Not enough data | 
| **Semantic Content Analysis** | Not enough data | Not enough data | 
| **Topic Authority Optimization** | 9.4 (6 reviews) | Not enough data | 

#### AI Retrieval Optimization - AI Search Visibility Optimization tools 

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Passage & Chunk Optimization** | Not enough data | Not enough data | 
| **AI Citation Optimization** | Not enough data | Not enough data | 
| **Retrieval Readiness Analysis** | Not enough data | Not enough data | 
| **AI Query Matching Analysis** | Not enough data | Not enough data | 

#### AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools 

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **AI Citation Monitoring** | Not enough data | Not enough data | 
| **AI Answer Visibility Tracking** | Not enough data | Not enough data | 
| **Generative Search Performance Analytics** | 8.3 (5 reviews) | Not enough data | 

#### Workflow & Platform Integrations - AI Search Visibility Optimization tools 

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **CMS & Publishing Workflow Integrations** | Not enough data | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | 8.0/10 | 820 |
| **Sprinklr Marketing** | N/A | N/A |

#### Tools

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Contact Collection** | Feature Not Available | Not enough data | 
| **Audience Insights** | 8.2 (672 reviews) | Not enough data | 
| **Social Sharing** | Feature Not Available | Not enough data | 

#### Metrics

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Entry and Exit Pages** | Feature Not Available | Not enough data | 
| **Sessions** | 8.2 (660 reviews) | Not enough data | 
| **Engagement** | 8.2 (646 reviews) | Not enough data | 
| **Return** | 8.0 (584 reviews) | Not enough data | 
| **Conversions** | 7.8 (583 reviews) | Not enough data | 
| **Search Rank** | 8.9 (727 reviews) | Not enough data | 

#### Agentic AI - Content Analytics

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (59 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (60 reviews) | Not enough data | 
| **Adaptive Learning** | 7.6 (60 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (62 reviews) | Not enough data | 
| **Decision Making** | 7.6 (62 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | 7.9/10 | 550 |
| **Sprinklr Marketing** | 8.3/10 | 48 |

#### Marketing Operations

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **ROI Tracking** | 7.7 (394 reviews) ✓ Verified | 8.4 (32 reviews) ✓ Verified | 
| **Data Collection** | 8.4 (420 reviews) ✓ Verified | 8.7 (36 reviews) ✓ Verified | 
| **Customer Insights** | 8.0 (405 reviews) ✓ Verified | 8.4 (34 reviews) ✓ Verified | 
| **Multi-User Access** | 7.9 (381 reviews) ✓ Verified | 8.5 (39 reviews) ✓ Verified | 

#### Campaign Activity

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Campaign Insights** | 8.3 (397 reviews) ✓ Verified | 8.5 (42 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.6 (444 reviews) ✓ Verified | 8.4 (45 reviews) ✓ Verified | 
| **Campaign Stickiness** | 7.7 (364 reviews) ✓ Verified | Feature Not Available | 
| **Multichannel Tracking** | 8.0 (377 reviews) ✓ Verified | 8.0 (42 reviews) ✓ Verified | 
| **Brand Optimization** | 8.2 (407 reviews) ✓ Verified | 7.9 (38 reviews) ✓ Verified | 
| **Predictive Analytics** | 7.9 (356 reviews) ✓ Verified | 8.3 (24 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (59 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (60 reviews) | Not enough data | 
| **Proactive Assistance** | 7.1 (59 reviews) | Not enough data | 

### Local Marketing

| Product | Score | Reviews |
|---|---|---|
| **Semrush** | N/A | N/A |
| **Sprinklr Marketing** | N/A | N/A |

#### Platform

| Feature | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Internationalization** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [Marketing Calendar  Software](https://www.g2.com/categories/marketing-calendar), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)

**Unique to Semrush (16):** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [Paid Search Intelligence Software](https://www.g2.com/categories/paid-search-intelligence), [Proofreading Software](https://www.g2.com/categories/proofreading), [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence), [Content Creation Software](https://www.g2.com/categories/content-creation), [Local Listing Management Software](https://www.g2.com/categories/local-listing-management), [Local SEO Software](https://www.g2.com/categories/local-seo), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [SEO Tools](https://www.g2.com/categories/seo-tools), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [AI Search Visibility Optimization Tools Software](https://www.g2.com/categories/ai-search-visibility-optimization-tools)

**Unique to Sprinklr Marketing (2):** [Content Distribution Software](https://www.g2.com/categories/content-distribution), [Content Experience Platforms](https://www.g2.com/categories/content-experience-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Semrush | Sprinklr Marketing | 
|---|---|---|
| **Small-Business** | 64.6% | 31.1% | 
| **Mid-Market** | 29.2% | 24.5% | 
| **Enterprise** | 6.2% | 44.3% | 

### By Industry

#### Semrush

- **Marketing and Advertising:** 29.4%
- **Information Technology and Services:** 8.7%
- **Computer Software:** 8.0%
- **Retail:** 3.6%
- **Internet:** 3.4%
- **Financial Services:** 2.8%
- **Construction:** 2.2%
- **Health, Wellness and Fitness:** 2.0%
- **Manufacturing:** 1.4%
- **Leisure, Travel & Tourism:** 1.4%
- **Other:** 37.0%

#### Sprinklr Marketing

- **Marketing and Advertising:** 27.4%
- **Information Technology and Services:** 9.4%
- **Financial Services:** 4.7%
- **Computer Software:** 4.7%
- **Automotive:** 3.8%
- **Consumer Goods:** 3.8%
- **Banking:** 2.8%
- **Leisure, Travel & Tourism:** 1.9%
- **Market Research:** 1.9%
- **Events Services:** 1.9%
- **Other:** 37.7%

---
## Alternatives

### Alternatives to Semrush

- [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1559 reviews)
- [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1167 reviews)
- [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (701 reviews)
- [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (464 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4064 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.6/5 stars (2469 reviews)
- [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1121 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2651 reviews)
- [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (772 reviews)
- [Seobility](https://www.g2.com/products/seobility/reviews) — 4.6/5 stars (402 reviews)

### Alternatives to Sprinklr Marketing

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7206 reviews)
- [Smartly](https://www.g2.com/products/smartly/reviews) — 4.4/5 stars (468 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14764 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (673 reviews)
- [Asana](https://www.g2.com/products/asana/reviews) — 4.4/5 stars (13647 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (624 reviews)
- [ContentStudio](https://www.g2.com/products/contentstudio/reviews) — 4.6/5 stars (352 reviews)
- [SOCi](https://www.g2.com/products/soci/reviews) — 4.5/5 stars (4044 reviews)

---
## Top Discussions

### Semrush

- Title: [What is Semrush used for?](https://www.g2.com/discussions/what-is-semrush-used-for) — 4 comments
  > **Top comment:** "It is an all-in-one software that helps marketers get insights from the data and helps in doing keyword research, content marketing, and campaign management."
- Title: [Does SEMrush have a free plan?](https://www.g2.com/discussions/does-semrush-have-a-free-plan) — 3 comments, 2 upvotes
  > **Top comment:** "Yes they have a free plan where you can add 1 website."
- Title: [What can SEMrush do?](https://www.g2.com/discussions/what-can-semrush-do) — 3 comments
  > **Top comment:** "SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features..."
- Title: [What is SEMrush tool?](https://www.g2.com/discussions/what-is-semrush-tool) — 3 comments
  > **Top comment:** "SEMrush is a powerful and versatile SEO tool that can help you improve your website's visibility in search engines. SEMrush offers a variety of features that..."
- Title: [How are digital marketing experts utilizing Semrush to uncover unique SEO and content marketing opportunities?](https://www.g2.com/discussions/how-are-digital-marketing-experts-utilizing-semrush-to-uncover-unique-seo-and-content-marketing-opportunities) — 2 comments, 3 upvotes
  > **Top comment:** "Keyword gap analyses are a significant use that Semrush offers and are ideal for content marketing. Understanding what keywords the target audience uses to..."

### Sprinklr Marketing

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/semrush-vs-sprinklr-marketing)