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Compare Semrush and Similarweb 
Featured Products
At a Glance
Market Segments
Small-Business (64.8% of reviews)
Mid-Market (41.4% of reviews)
Entry-Level Pricing
$139.94 Per Month
Free Trial
Semrush
Star Rating
(3,305)4.5 out of 5
Market Segments
Small-Business (64.8% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSimilarweb
Star Rating
(1,145)4.4 out of 5
Market Segments
Mid-Market (41.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 6 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Semrush excels in providing a comprehensive suite of SEO tools, with users highlighting its strong capabilities in backlink audits and overall accessibility. This makes it a preferred choice for small businesses looking for an all-in-one solution.
- Users say that Similarweb stands out for its market analysis features, offering highly accurate insights and data. Reviewers appreciate the platform's user-friendly dashboard, which allows for easy navigation and quick access to traffic trends and engagement metrics.
- According to verified reviews, Semrush has a significantly higher G2 Score, indicating greater overall user satisfaction. Users frequently mention the platform's intuitive onboarding process, which facilitates a smooth implementation experience.
- Reviewers mention that while Similarweb is effective for competitive analysis, it sometimes lacks the depth of features found in Semrush, particularly in areas like SEO auditing and keyword research, where Semrush receives notably higher praise.
- Users highlight that Semrush's ease of use is a major advantage, with many stating that the interface is clean and well-organized, making it accessible even for those new to SEO tools. In contrast, Similarweb, while user-friendly, may not offer the same level of depth in functionality.
- G2 reviewers note that both platforms provide valuable insights, but Semrush's extensive feature set and higher satisfaction ratings make it a more robust option for users seeking comprehensive SEO and competitive intelligence tools.
Pricing
Entry-Level Pricing
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Similarweb
Free trial
Free Trial
Ideal for Individual marketers who want to have basic data about their competitors.
- Basic Traffic Overview
Free Trial
Semrush
Free Trial is available
Similarweb
Free Trial is available
Ratings
Meets Requirements
8.8
2,616
8.4
900
Ease of Use
8.3
2,644
8.6
913
Ease of Setup
8.6
1,844
8.7
410
Ease of Admin
8.6
1,342
8.6
285
Quality of Support
8.5
2,295
8.7
798
Has the product been a good partner in doing business?
8.7
1,321
8.6
291
Product Direction (% positive)
8.8
2,526
8.9
863
Features by Category
Metrics
8.4
444
Not enough data
8.2
435
Not enough data
7.9
417
Not enough data
7.7
389
Not enough data
7.4
377
Not enough data
7.5
371
Not enough data
7.4
374
Not enough data
7.5
385
Not enough data
7.2
370
Not enough data
Reporting
8.0
427
Not enough data
8.2
419
Not enough data
7.8
402
Not enough data
7.7
400
Not enough data
7.9
395
Not enough data
7.6
375
Not enough data
8.0
410
Not enough data
Other
7.7
388
Not enough data
8.1
401
Not enough data
7.7
389
Not enough data
8.0
391
Not enough data
7.4
358
Not enough data
7.0
336
Not enough data
7.6
355
Not enough data
Agentic AI - Digital Analytics
6.6
45
Not enough data
7.3
46
Not enough data
6.9
45
Not enough data
6.9
43
Not enough data
Administration
7.7
369
Not enough data
7.4
353
Not enough data
8.5
408
Not enough data
8.3
397
Not enough data
Social Analytics
8.8(won by default)
295
Not enough data
8.5(won by default)
274
Not enough data
8.7(won by default)
281
Not enough data
8.2(won by default)
248
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
217
Not enough data
8.0(won by default)
213
Not enough data
Reports & Dashboards
8.4(won by default)
277
Not enough data
8.8(won by default)
286
Not enough data
8.7(won by default)
271
Not enough data
7.9(won by default)
210
Not enough data
Agentic AI - Social Media Analytics
7.3(won by default)
22
Not enough data
7.2(won by default)
22
Not enough data
7.7(won by default)
22
Not enough data
8.0(won by default)
22
Not enough data
7.9(won by default)
22
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
8.6
245
|
Verified
Not enough data
8.2
241
|
Verified
Not enough data
8.5
244
|
Verified
Not enough data
8.6
255
|
Verified
Not enough data
Performance
8.3
263
|
Verified
Not enough data
8.8
270
|
Verified
Not enough data
Local Search Optimization
8.9
605
|
Verified
Not enough data
8.4
553
|
Verified
Not enough data
8.4
527
|
Verified
Not enough data
8.3
536
|
Verified
Not enough data
7.8
520
|
Verified
Not enough data
8.8
586
|
Verified
Not enough data
Platform Basics
8.5
580
8.4
498
8.6
582
8.4
242
Agentic AI - Competitive Intelligence
7.0
75
7.5
23
Platform Data
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.1
536
8.2
526
Platform Content
7.3
473
Feature Not Available
Platform Reporting
8.0
548
8.2
519
8.3
555
8.4
536
Platform Basics
8.5
107
Not enough data
8.1
104
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
96
Not enough data
8.4
107
Not enough data
Content Planning
Feature Not Available
Not enough data
8.2
100
Not enough data
8.7
110
Not enough data
Marketing Campaign Performance
8.5
82
Not enough data
8.7
83
Not enough data
Agentic AI - Marketing Calendar
7.1
12
Not enough data
7.1
12
Not enough data
6.4
12
Not enough data
6.7
12
Not enough data
Other Features
8.3
108
Not enough data
8.8
94
Not enough data
SEO Auditing & Monitoring
8.7
1033
7.6
54
9.1
976
8.2
56
8.8
873
8.2
139
8.9
915
7.4
49
Agentic AI - SEO Tools
6.6
181
7.6
11
6.7
183
8.2
11
6.7
184
8.3
11
6.7
180
Feature Not Available
6.6
181
Feature Not Available
6.6
174
Feature Not Available
6.8
178
8.6
11
SEO Content & Rankings
8.2
1526
7.7
138
9.1
1705
8.5
200
8.8
1586
8.2
160
8.2
936
7.9
146
8.5
897
8.1
150
SEO Reporting
8.9
1661
9.1
206
8.6
1024
8.7
179
8.3
984
8.3
163
7.8
846
Feature Not Available
Generative AI
6.8
412
Feature Not Available
6.8
401
Feature Not Available
Content & Collaboration
8.8
194
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
182
Not enough data
Feature Not Available
Not enough data
8.2
167
Not enough data
Social Management
8.7
237
Not enough data
8.8
231
Not enough data
Feature Not Available
Not enough data
8.5
229
Not enough data
7.9
203
Not enough data
8.0
179
Not enough data
7.8
149
Not enough data
Agentic AI - Social Media Management
7.8
15
Not enough data
8.0
15
Not enough data
7.7
15
Not enough data
7.6
15
Not enough data
7.8
15
Not enough data
7.7
15
Not enough data
7.9
15
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
120
Not enough data
Geographic Coverage
Feature Not Available
Not enough data
8.2
106
Not enough data
8.1
98
Not enough data
Reporting
9.0
137
Not enough data
Feature Not Available
Not enough data
8.9
125
Not enough data
9.0
135
Not enough data
Agentic AI - Media Monitoring
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
Generative AI
8.1
23
Not enough data
8.1
24
Not enough data
Platform Interoperability
8.4
80
Not enough data
Agentic AI - Social Media Advertising
7.3
5
Not enough data
7.7
5
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
Social Functionality
8.8
98
Not enough data
Campaign Management
9.0
97
Not enough data
8.7
95
Not enough data
8.6
95
Not enough data
8.6
88
Not enough data
8.6
89
Not enough data
8.5
91
Not enough data
8.5
87
Not enough data
8.4
89
Not enough data
8.3
88
Not enough data
8.5
92
Not enough data
8.4
90
Not enough data
8.0
86
Not enough data
8.3
88
Not enough data
Targeting
8.6
91
Not enough data
8.5
86
Not enough data
8.5
85
Not enough data
8.6
85
Not enough data
Platform
8.4
88
Not enough data
8.7
96
Not enough data
8.9
94
Not enough data
8.9
95
Not enough data
8.7
92
Not enough data
8.6
90
Not enough data
8.4
84
Not enough data
8.5
86
Not enough data
8.5
89
Not enough data
Grammar Tools
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Not enough data
Writing Support
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Not enough data
Software Availability
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Not enough data
Generative AI
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Not enough data
Data collection
7.7
198
7.2
270
8.1
225
|
Verified
Feature Not Available
8.1
215
|
Verified
7.8
344
|
Verified
7.5
197
|
Verified
Feature Not Available
8.1
215
7.8
341
|
Verified
Segment Trending
8.6
248
|
Verified
8.4
450
|
Verified
8.1
234
|
Verified
7.5
380
8.3
241
|
Verified
8.3
428
|
Verified
7.3
202
Feature Not Available
Analysis
8.3
234
8.3
421
8.6
256
|
Verified
8.4
447
|
Verified
8.3
216
|
Verified
7.7
329
|
Verified
Platform
8.7
264
|
Verified
8.5
464
|
Verified
8.4
242
|
Verified
8.3
390
|
Verified
7.7
215
|
Verified
7.3
316
|
Verified
8.3
236
|
Verified
7.5
306
|
Verified
8.1
211
|
Verified
7.8
334
|
Verified
8.2
208
8.0
313
Agentic AI - Market Intelligence
7.2
34
8.5
13
6.8
33
Feature Not Available
Platform Insights
Not enough data
7.6
199
Not enough data
7.5
180
Not enough data
7.8
196
Not enough data
7.2
210
Not enough data
8.1
220
Not enough data
8.0
209
Not enough data
7.9
207
Agentic AI - Digital Advertising Intelligence
Not enough data
8.3
8
Not enough data
8.1
8
Not enough data
8.5
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Additional Functionality
Not enough data
7.9
206
Not enough data
7.0
166
Platform Basics
8.5
143
8.4
217
7.7
127
7.4
193
8.4
147
8.1
226
Platform Data
8.2
133
7.4
163
8.3
138
8.0
188
8.6
150
8.7
226
8.3
133
7.6
184
Agentic AI - Operational Risk Management
6.9
18
Feature Not Available
Data Management
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
Feature Not Available
Data as a Service
Not enough data
9.4
6
Not enough data
9.7
6
Architecture
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Planning
7.7
236
Not enough data
Publishing
7.7
238
Not enough data
Social Media
7.6
239
Not enough data
Planning
7.9
363
Not enough data
Generative AI
7.4
146
Not enough data
7.2
142
Not enough data
7.2
141
Not enough data
6.6
139
Not enough data
6.4
136
Not enough data
Agentic AI - Content Creation
7.2
48
Not enough data
7.0
48
Not enough data
7.2
48
Not enough data
7.1
48
Not enough data
7.2
49
Not enough data
7.3
48
Not enough data
7.2
48
Not enough data
AI Visibility & Tracking
7.8
72
8.8
8
7.9
83
9.0
10
Sentiment & Brand Analysis
7.9
69
Not enough data
6.3
58
Not enough data
Competitive Benchmarking
7.3
61
Not enough data
7.6
68
10.0
6
AI Content Optimization
7.6
63
Not enough data
7.7
65
Not enough data
Reporting & Alerts
6.8
59
Not enough data
7.6
69
Not enough data
Tools
Feature Not Available
Feature Not Available
8.2
668
8.8
145
Feature Not Available
Feature Not Available
Metrics
Feature Not Available
8.1
117
8.1
658
8.3
132
8.2
644
8.3
130
8.0
585
8.0
120
7.7
583
7.7
117
8.9
719
8.7
131
Agentic AI - Content Analytics
7.4
59
7.7
13
7.6
60
7.6
13
7.6
60
7.9
13
7.7
60
8.1
14
7.6
61
8.8
14
Marketing Operations
7.7
392
|
Verified
Not enough data
8.4
416
|
Verified
Not enough data
8.0
403
|
Verified
Not enough data
8.0
382
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
396
|
Verified
Not enough data
8.6
434
|
Verified
Not enough data
7.7
365
|
Verified
Not enough data
8.0
379
|
Verified
Not enough data
8.2
407
|
Verified
Not enough data
7.9
357
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.1
59
Not enough data
7.5
59
Not enough data
7.1
59
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Semrush and Similarweb are categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Answer Engine Optimization (AEO), Market Intelligence, and Content Analytics
Unique Categories
Similarweb is categorized as Data as a Service (DaaS) and Digital Advertising Intelligence
Reviews
Reviewers' Company Size
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Similarweb
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.6%
Information Technology and Services
8.8%
Computer Software
8.1%
Retail
3.7%
Internet
3.7%
Other
46.0%
Marketing and Advertising
26.5%
Retail
7.4%
Financial Services
6.4%
Information Technology and Services
6.1%
Computer Software
4.2%
Other
49.5%
Discussions
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
ffffff
2 Comments
PM
It's awesome tool, the only one that helps to have a clear overwiew about traffic and competition.
Read more
When will Similarweb APIs be available for new metrics like Sessions per user, Avg Session time in App analysis catgeory
1 Comment
OB
Hi Kishore, good news! This data is now available through our App Intelligence tool. You can read more about this here:...Read more
Can I see what e-Commerce platform that use by the website?
1 Comment
OB
Hi Lifnur,
Similarweb provides a premium feature called 'Website Technologies' which provides a list of the web plugin applications or integrations...Read more
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