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Compare Semrush and Shorthand 
Featured Products
At a Glance
Market Segments
Small-Business (64.6% of reviews)
Small-Business (47.8% of reviews)
Entry-Level Pricing
$139.94 Per Month
No pricing available
Semrush
Star Rating
(3,150)4.5 out of 5
Market Segments
Small-Business (64.6% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansShorthand
Star Rating
(121)4.7 out of 5
Market Segments
Small-Business (47.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about ShorthandSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Semrush excels in providing a comprehensive suite of SEO tools, making it a go-to for users who need robust keyword research and competitor analysis. One user mentioned, "I use Semrush every day to look at our Positioning on Google, and now AI," highlighting its effectiveness in tracking performance.
- Users say that Shorthand stands out for its user-friendly interface and ease of content creation. Reviewers appreciate how simple it is to produce "beautiful and readable brand-enhancing content," which is particularly beneficial for teams focused on visual storytelling.
- According to verified reviews, Semrush has a significantly larger user base, with nearly 3,000 reviews compared to Shorthand's 119. This suggests a broader range of experiences and insights, giving potential users more confidence in Semrush's reliability and performance.
- Reviewers mention that while Shorthand offers excellent support and collaboration features, Semrush's extensive data capabilities make it a powerhouse for SEO tasks. Users noted that Semrush is "a reliable go-to for AEO/SEO," which can be crucial for businesses looking to enhance their online visibility.
- Users highlight that Shorthand's support system is responsive and helpful, with one reviewer stating, "I know I can rely on support to get back to me fast." This level of customer service can be a significant advantage for users who may need assistance during their content creation process.
- G2 reviewers indicate that while both products have their strengths, Semrush's overall satisfaction score is higher, reflecting its effectiveness in meeting diverse user needs. Users appreciate that Semrush consolidates various SEO tools into one platform, making tasks "much easier and faster," which can be a game-changer for busy marketing teams.
Pricing
Entry-Level Pricing
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Shorthand
No pricing availableFree Trial
Semrush
Free Trial is available
Shorthand
Free Trial is available
Ratings
Meets Requirements
8.8
2,533
9.0
94
Ease of Use
8.3
2,559
9.3
97
Ease of Setup
8.6
1,761
9.1
49
Ease of Admin
8.6
1,307
9.3
32
Quality of Support
8.6
2,224
9.6
88
Has the product been a good partner in doing business?
8.7
1,288
9.4
33
Product Direction (% positive)
8.8
2,442
9.1
93
Features by Category
Metrics
8.4
438
Not enough data
8.2
432
Not enough data
7.9
414
Not enough data
7.7
388
Not enough data
7.4
377
Not enough data
7.5
371
Not enough data
7.4
374
Not enough data
7.5
384
Not enough data
7.1
369
Not enough data
Reporting
8.0
425
Not enough data
8.2
416
Not enough data
7.8
400
Not enough data
7.7
400
Not enough data
7.9
395
Not enough data
7.6
375
Not enough data
8.0
409
Not enough data
Other
7.7
387
Not enough data
8.1
400
Not enough data
7.7
389
Not enough data
8.0
391
Not enough data
7.4
356
Not enough data
7.0
335
Not enough data
7.6
355
Not enough data
Agentic AI - Digital Analytics
6.6
45
Not enough data
7.2
45
Not enough data
6.9
45
Not enough data
6.9
43
Not enough data
Administration
7.7
366
Not enough data
7.4
353
Not enough data
8.5
408
Not enough data
8.3
396
Not enough data
Content
Not enough data
7.5
6
Not enough data
9.2
6
Not enough data
Feature Not Available
Not enough data
8.9
6
Not enough data
9.7
6
Not enough data
Feature Not Available
Not enough data
9.4
6
Not enough data
8.6
6
Not enough data
9.4
6
Design
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
9.2
6
Platform
Not enough data
8.3
6
Not enough data
Feature Not Available
Not enough data
8.6
6
Not enough data
8.3
6
Not enough data
8.6
6
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
8.9
6
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Social Analytics
8.8(won by default)
294
Not enough data
8.5(won by default)
274
Not enough data
8.7(won by default)
280
Not enough data
8.2(won by default)
247
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
217
Not enough data
8.0(won by default)
213
Not enough data
Reports & Dashboards
8.4(won by default)
277
Not enough data
8.8(won by default)
285
Not enough data
8.7(won by default)
271
Not enough data
7.9(won by default)
210
Not enough data
Agentic AI - Social Media Analytics
7.3(won by default)
22
Not enough data
7.2(won by default)
22
Not enough data
7.7(won by default)
22
Not enough data
8.0(won by default)
22
Not enough data
7.9(won by default)
22
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
8.6
244
|
Verified
Not enough data
8.2
240
|
Verified
Not enough data
8.5
243
|
Verified
Not enough data
8.6
255
|
Verified
Not enough data
Performance
8.3
262
|
Verified
Not enough data
8.8
268
|
Verified
Not enough data
Local Search Optimization
8.9
601
|
Verified
Not enough data
8.4
551
|
Verified
Not enough data
8.4
524
|
Verified
Not enough data
8.3
536
|
Verified
Not enough data
7.9
520
|
Verified
Not enough data
8.8
583
|
Verified
Not enough data
Platform Basics
8.5
573
Not enough data
8.5
579
Not enough data
Agentic AI - Competitive Intelligence
7.0
75
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
535
Not enough data
Platform Content
7.3
473
Not enough data
Platform Reporting
8.0
547
Not enough data
8.3
555
Not enough data
Platform Basics
8.5
108
Not enough data
8.2
105
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
97
Not enough data
8.4
108
Not enough data
Content Planning
Feature Not Available
Not enough data
8.2
101
Not enough data
8.7
111
Not enough data
Marketing Campaign Performance
8.5
83
Not enough data
8.7
84
Not enough data
Agentic AI - Marketing Calendar
7.3
13
Not enough data
7.3
13
Not enough data
6.7
13
Not enough data
6.9
13
Not enough data
Other Features
8.4
109
Not enough data
8.8
95
Not enough data
SEO Auditing & Monitoring
8.7
1027
Not enough data
9.0
928
Not enough data
8.8
865
Not enough data
8.8
892
Not enough data
Agentic AI - SEO Tools
6.6
181
Not enough data
6.7
182
Not enough data
6.7
183
Not enough data
6.7
179
Not enough data
6.5
179
Not enough data
6.6
174
Not enough data
6.8
177
Not enough data
SEO Content & Rankings
8.2
1510
Not enough data
9.1
1653
Not enough data
8.8
1560
Not enough data
8.2
933
Not enough data
8.5
874
Not enough data
SEO Reporting
8.9
1618
Not enough data
8.6
1018
Not enough data
8.3
979
Not enough data
7.8
846
Not enough data
Generative AI
6.8
410
Not enough data
6.8
401
Not enough data
Content & Collaboration
8.8
194
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
182
Not enough data
Feature Not Available
Not enough data
8.2
165
Not enough data
Social Management
8.7
236
Not enough data
8.8
230
Not enough data
Feature Not Available
Not enough data
8.5
228
Not enough data
7.9
203
Not enough data
8.0
178
Not enough data
7.8
149
Not enough data
Agentic AI - Social Media Management
7.8
15
Not enough data
8.0
15
Not enough data
7.7
15
Not enough data
7.6
15
Not enough data
7.8
15
Not enough data
7.7
15
Not enough data
7.9
15
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
120
Not enough data
Geographic Coverage
Feature Not Available
Not enough data
8.2
106
Not enough data
8.1
98
Not enough data
Reporting
9.0
137
Not enough data
Feature Not Available
Not enough data
8.9
125
Not enough data
9.0
135
Not enough data
Agentic AI - Media Monitoring
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
Generative AI
8.1
23
Not enough data
8.1
24
Not enough data
Platform Interoperability
8.4
79
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.8
97
Not enough data
Campaign Management
9.0
95
Not enough data
8.7
94
Not enough data
8.7
94
Not enough data
8.6
87
Not enough data
8.6
88
Not enough data
8.5
89
Not enough data
8.5
86
Not enough data
8.4
88
Not enough data
8.3
87
Not enough data
8.5
91
Not enough data
8.4
87
Not enough data
8.0
85
Not enough data
8.3
87
Not enough data
Targeting
8.6
89
Not enough data
8.5
85
Not enough data
8.5
84
Not enough data
8.7
84
Not enough data
Platform
8.4
87
Not enough data
8.7
94
Not enough data
8.9
93
Not enough data
8.9
94
Not enough data
8.6
90
Not enough data
8.6
89
Not enough data
8.4
83
Not enough data
8.5
85
Not enough data
8.5
88
Not enough data
Grammar Tools
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Not enough data
Writing Support
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Not enough data
Software Availability
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Not enough data
Generative AI
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Not enough data
Data collection
7.7
197
Not enough data
8.1
224
|
Verified
Not enough data
8.1
213
|
Verified
Not enough data
7.5
196
|
Verified
Not enough data
8.1
214
Not enough data
Segment Trending
8.6
246
|
Verified
Not enough data
8.1
233
|
Verified
Not enough data
8.3
239
|
Verified
Not enough data
7.3
201
Not enough data
Analysis
8.3
233
Not enough data
8.6
254
|
Verified
Not enough data
8.3
215
|
Verified
Not enough data
Platform
8.7
260
|
Verified
Not enough data
8.4
238
|
Verified
Not enough data
7.7
213
|
Verified
Not enough data
8.3
235
|
Verified
Not enough data
8.1
210
|
Verified
Not enough data
8.2
207
Not enough data
Agentic AI - Market Intelligence
7.0
32
Not enough data
6.8
32
Not enough data
Content Creation
Not enough data
9.2
15
Agentic AI - Content Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
8.5
9
Platform Basics
8.5
142
Not enough data
7.7
126
Not enough data
8.4
146
Not enough data
Platform Data
8.2
132
Not enough data
8.3
137
Not enough data
8.6
149
Not enough data
8.3
132
Not enough data
Agentic AI - Operational Risk Management
7.1
17
Not enough data
Design
Not enough data
8.8
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
9.3
7
Not enough data
7.4
7
Not enough data
8.3
7
Platform Additional Functionality
Not enough data
Feature Not Available
Not enough data
8.8
7
Planning
7.7
235
Feature Not Available
Publishing
7.7
237
8.6
24
Social Media
7.6
237
7.7
25
Planning
7.9
362
Feature Not Available
Generative AI
7.4
145
6.3
24
7.2
141
5.9
23
7.2
140
5.7
24
6.7
138
6.0
24
6.4
135
Feature Not Available
Agentic AI - Content Creation
7.2
47
6.7
13
7.0
47
7.6
13
7.2
47
7.2
12
7.1
47
7.6
13
7.2
48
6.9
13
7.3
47
7.3
13
7.3
47
7.8
13
Platform - Owned Media
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Owned Media
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Visibility & Tracking
7.9
70
Not enough data
7.9
80
Not enough data
Sentiment & Brand Analysis
7.9
67
Not enough data
6.4
57
Not enough data
Competitive Benchmarking
7.4
60
Not enough data
7.7
67
Not enough data
AI Content Optimization
7.7
62
Not enough data
7.8
64
Not enough data
Reporting & Alerts
6.8
58
Not enough data
7.6
67
Not enough data
Tools
Feature Not Available
Not enough data
8.2
668
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.1
658
Not enough data
8.2
644
Not enough data
8.0
585
Not enough data
7.7
583
Not enough data
8.9
718
Not enough data
Agentic AI - Content Analytics
7.4
59
Not enough data
7.6
59
Not enough data
7.6
60
Not enough data
7.7
60
Not enough data
7.6
61
Not enough data
Marketing Operations
7.7
391
|
Verified
Not enough data
8.4
416
|
Verified
Not enough data
8.0
403
|
Verified
Not enough data
8.0
381
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
396
|
Verified
Not enough data
8.6
433
|
Verified
Not enough data
7.7
365
|
Verified
Not enough data
8.0
379
|
Verified
Not enough data
8.2
406
|
Verified
Not enough data
7.9
357
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.2
59
Not enough data
7.5
59
Not enough data
7.2
58
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Semrush and Shorthand are categorized as Content Creation
Unique Categories
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Digital Analytics, Proofreading, Marketing Calendar, Local Listing Management, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, and Social Media Analytics
Shorthand is categorized as Content Experience Platforms, Owned Media, Desktop Publishing, and Web Content Management
Reviews
Reviewers' Company Size
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Shorthand
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.6%
Information Technology and Services
8.9%
Computer Software
8.1%
Retail
3.8%
Internet
3.7%
Other
45.9%
Higher Education
14.8%
Non-Profit Organization Management
11.3%
Online Media
10.4%
Publishing
4.3%
Media Production
4.3%
Other
54.8%
Discussions
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
Shorthand has no discussions with answers
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