Compare Semrush and Sensor Tower 
At a Glance
Market Segments
Small-Business (64.9% of reviews)
Mid-Market (47.5% of reviews)
Entry-Level Pricing
$139.94 Per Month
No pricing available
Semrush
Star Rating
(3,321)4.5 out of 5
Market Segments
Small-Business (64.9% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSensor Tower
Star Rating
(142)4.3 out of 5
Market Segments
Mid-Market (47.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Sensor TowerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Semrush excels in user experience, with many praising its intuitive interface and ease of use. Users highlight that the platform is well-organized, making it accessible for beginners without a steep learning curve.
- Users say that Semrush offers a comprehensive suite of features, particularly noting its backlink audits and overall SEO tools as standout elements. This all-in-one approach is frequently mentioned as a significant advantage over competitors.
- According to verified reviews, Sensor Tower provides valuable insights for app performance analysis, with users appreciating its ability to track competitive apps and search performance insights. This focus on app metrics is a strong point for those in the mobile app industry.
- Reviewers mention that while Sensor Tower has a solid offering, it faces challenges in user experience compared to Semrush. Some users find the platform less intuitive, which can hinder quick adoption and effective use.
- G2 reviewers highlight that Semrush's implementation process is notably quick and straightforward, with many users reporting a smooth onboarding experience. This is contrasted with Sensor Tower, where some users have expressed a desire for a more streamlined setup process.
- Users report that while both platforms have strong support features, Semrush's overall support quality is slightly lower than Sensor Tower's, with the latter receiving praise for its responsive customer service, particularly in addressing user queries related to app data.
Pricing
Entry-Level Pricing
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Sensor Tower
No pricing availableFree Trial
Semrush
Free Trial is available
Sensor Tower
Free Trial is available
Ratings
Meets Requirements
8.8
2,625
8.2
113
Ease of Use
8.3
2,653
8.1
118
Ease of Setup
8.6
1,853
8.1
39
Ease of Admin
8.6
1,343
8.4
38
Quality of Support
8.5
2,302
8.6
106
Has the product been a good partner in doing business?
8.7
1,322
8.4
40
Product Direction (% positive)
8.8
2,535
8.9
119
Features by Category
Metrics
8.4
442
Not enough data
8.2
433
Not enough data
7.9
416
Not enough data
7.7
388
Not enough data
7.4
376
Not enough data
7.5
370
Not enough data
7.4
373
Not enough data
7.5
384
Not enough data
7.2
370
Not enough data
Reporting
8.0
427
Not enough data
8.2
419
Not enough data
7.8
401
Not enough data
7.7
399
Not enough data
7.9
395
Not enough data
7.6
374
Not enough data
8.0
410
Not enough data
Other
7.7
387
Not enough data
8.1
400
Not enough data
7.7
389
Not enough data
8.0
391
Not enough data
7.4
358
Not enough data
7.0
336
Not enough data
7.6
355
Not enough data
Agentic AI - Digital Analytics
6.6
45
Not enough data
7.3
46
Not enough data
6.9
45
Not enough data
6.9
43
Not enough data
Administration
7.7
369
Not enough data
7.4
353
Not enough data
8.5
408
Not enough data
8.3
397
Not enough data
Social Analytics
8.8(won by default)
295
Not enough data
8.5(won by default)
274
Not enough data
8.7(won by default)
281
Not enough data
8.2(won by default)
248
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
217
Not enough data
8.0(won by default)
213
Not enough data
Reports & Dashboards
8.4(won by default)
277
Not enough data
8.8(won by default)
286
Not enough data
8.7(won by default)
271
Not enough data
7.9(won by default)
210
Not enough data
Agentic AI - Social Media Analytics
7.3(won by default)
22
Not enough data
7.2(won by default)
22
Not enough data
7.7(won by default)
22
Not enough data
8.0(won by default)
22
Not enough data
7.9(won by default)
22
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
7.4
65
Not enough data
7.4
60
Not enough data
8.4
62
Tracking & Reporting
Not enough data
6.8
48
Not enough data
7.5
62
Not enough data
7.2
52
Not enough data
8.1
67
Not enough data
7.1
49
Not enough data
7.5
53
Metrics
Not enough data
8.0
49
Not enough data
7.1
38
Not enough data
8.0
46
Not enough data
7.5
38
Not enough data
7.3
41
Optimization
Not enough data
7.4
29
Not enough data
7.7
31
Not enough data
7.8
31
Not enough data
8.1
37
Not enough data
8.8
30
Not enough data
7.5
29
Not enough data
7.1
23
Reporting & Alerts
Not enough data
8.6
31
Not enough data
7.8
21
Not enough data
8.3
25
Not enough data
7.9
22
Competition Monitoring
Not enough data
8.0
21
Not enough data
8.3
25
Not enough data
7.5
21
Not enough data
9.3
27
Platform Additional Functionality
Not enough data
7.3
22
Not enough data
8.2
25
Not enough data
8.5
26
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
8.6
246
|
Verified
Not enough data
8.2
241
|
Verified
Not enough data
8.5
244
|
Verified
Not enough data
8.6
255
|
Verified
Not enough data
Performance
8.3
264
|
Verified
Not enough data
8.8
271
|
Verified
Not enough data
Local Search Optimization
8.9
606
|
Verified
Not enough data
8.4
554
|
Verified
Not enough data
8.4
528
|
Verified
Not enough data
8.3
536
|
Verified
Not enough data
7.8
520
|
Verified
Not enough data
8.8
586
|
Verified
Not enough data
Platform Basics
8.5
580
8.2
32
8.6
582
6.6
30
Agentic AI - Competitive Intelligence
6.9
76
Not enough data
Platform Data
Feature Not Available
7.5
29
Feature Not Available
8.3
30
8.1
536
7.9
28
Platform Content
7.3
473
6.7
31
Platform Reporting
8.0
548
8.0
35
8.3
555
8.2
34
Platform Basics
8.5
107
Not enough data
8.1
104
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
96
Not enough data
8.4
107
Not enough data
Content Planning
Feature Not Available
Not enough data
8.2
100
Not enough data
8.7
110
Not enough data
Marketing Campaign Performance
8.5
82
Not enough data
8.7
83
Not enough data
Agentic AI - Marketing Calendar
7.1
12
Not enough data
7.1
12
Not enough data
6.4
12
Not enough data
6.7
12
Not enough data
Other Features
8.3
108
Not enough data
8.8
94
Not enough data
SEO Auditing & Monitoring
8.7
1033
Not enough data
9.1
982
Not enough data
8.8
873
Not enough data
8.9
917
Not enough data
Agentic AI - SEO Tools
6.6
181
Not enough data
6.7
183
Not enough data
6.7
184
Not enough data
6.7
180
Not enough data
6.6
181
Not enough data
6.6
174
Not enough data
6.8
178
Not enough data
SEO Content & Rankings
8.2
1530
Not enough data
9.1
1708
Not enough data
8.8
1589
Not enough data
8.2
936
Not enough data
8.5
899
Not enough data
SEO Reporting
8.9
1663
Not enough data
8.6
1025
Not enough data
8.3
984
Not enough data
7.8
846
Not enough data
Generative AI
6.8
412
Not enough data
6.8
401
Not enough data
Content & Collaboration
8.8
194
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
182
Not enough data
Feature Not Available
Not enough data
8.2
167
Not enough data
Social Management
8.7
236
Not enough data
8.8
230
Not enough data
Feature Not Available
Not enough data
8.5
228
Not enough data
7.9
202
Not enough data
8.0
178
Not enough data
7.8
148
Not enough data
Agentic AI - Social Media Management
7.8
15
Not enough data
8.0
15
Not enough data
7.7
15
Not enough data
7.6
15
Not enough data
7.8
15
Not enough data
7.7
15
Not enough data
7.9
15
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
120
Not enough data
Geographic Coverage
Feature Not Available
Not enough data
8.2
106
Not enough data
8.1
98
Not enough data
Reporting
9.0
137
Not enough data
Feature Not Available
Not enough data
8.9
125
Not enough data
9.0
135
Not enough data
Agentic AI - Media Monitoring
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
Generative AI
8.1
23
Not enough data
8.1
24
Not enough data
Platform Interoperability
8.4
80
Not enough data
Agentic AI - Social Media Advertising
7.3
5
Not enough data
7.7
5
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
Social Functionality
8.8
98
Not enough data
Campaign Management
9.0
97
Not enough data
8.7
95
Not enough data
8.6
95
Not enough data
8.6
88
Not enough data
8.6
89
Not enough data
8.5
91
Not enough data
8.5
87
Not enough data
8.4
89
Not enough data
8.3
88
Not enough data
8.5
92
Not enough data
8.4
90
Not enough data
8.0
86
Not enough data
8.3
88
Not enough data
Targeting
8.6
91
Not enough data
8.5
86
Not enough data
8.5
85
Not enough data
8.6
85
Not enough data
Platform
8.4
88
Not enough data
8.7
96
Not enough data
8.9
94
Not enough data
8.9
95
Not enough data
8.7
92
Not enough data
8.6
90
Not enough data
8.4
84
Not enough data
8.5
86
Not enough data
8.5
89
Not enough data
Grammar Tools
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Not enough data
Writing Support
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Not enough data
Software Availability
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Not enough data
Generative AI
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Not enough data
Data collection
7.7
198
6.7
26
8.1
225
|
Verified
8.3
29
8.1
215
|
Verified
7.7
27
7.5
197
|
Verified
7.0
25
8.1
215
8.3
26
Segment Trending
8.6
248
|
Verified
6.5
27
8.1
234
|
Verified
6.5
27
8.3
241
|
Verified
8.2
28
7.3
202
7.1
28
Analysis
8.3
234
8.1
30
8.6
256
|
Verified
8.2
30
8.3
216
|
Verified
7.6
28
Platform
8.7
264
|
Verified
8.0
27
8.4
242
|
Verified
8.5
29
7.7
215
|
Verified
8.6
28
8.3
236
|
Verified
8.2
28
8.1
211
|
Verified
8.2
28
8.2
208
8.0
28
Agentic AI - Market Intelligence
7.2
34
Not enough data
6.8
33
Not enough data
Platform Insights
Not enough data
8.2
36
Not enough data
7.0
27
Not enough data
8.1
32
Not enough data
6.7
33
Not enough data
7.3
31
Not enough data
7.6
34
Not enough data
7.5
32
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
7.8
33
Not enough data
7.7
32
Platform Basics
8.5
143
Not enough data
7.7
127
Not enough data
8.4
147
Not enough data
Platform Data
8.2
133
Not enough data
8.3
138
Not enough data
8.6
150
Not enough data
8.3
133
Not enough data
Agentic AI - Operational Risk Management
6.9
18
Not enough data
Planning
7.7
236
Not enough data
Publishing
7.7
238
Not enough data
Social Media
7.6
239
Not enough data
Planning
7.9
363
Not enough data
Generative AI
7.4
146
Not enough data
7.2
142
Not enough data
7.2
141
Not enough data
6.6
139
Not enough data
6.4
136
Not enough data
Agentic AI - Content Creation
7.2
48
Not enough data
7.0
48
Not enough data
7.2
48
Not enough data
7.1
48
Not enough data
7.2
49
Not enough data
7.3
48
Not enough data
7.2
48
Not enough data
AI Visibility & Tracking
7.8
72
Not enough data
7.9
83
Not enough data
Sentiment & Brand Analysis
7.9
69
Not enough data
6.3
58
Not enough data
Competitive Benchmarking
7.3
61
Not enough data
7.6
68
Not enough data
AI Content Optimization
7.6
63
Not enough data
7.7
65
Not enough data
Reporting & Alerts
6.8
59
Not enough data
7.6
69
Not enough data
Tools
Feature Not Available
Not enough data
8.2
668
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.1
658
Not enough data
8.2
644
Not enough data
8.0
585
Not enough data
7.7
583
Not enough data
8.9
719
Not enough data
Agentic AI - Content Analytics
7.4
59
Not enough data
7.6
60
Not enough data
7.6
60
Not enough data
7.7
60
Not enough data
7.6
61
Not enough data
Marketing Operations
7.7
392
|
Verified
Not enough data
8.4
416
|
Verified
Not enough data
8.0
403
|
Verified
Not enough data
8.0
382
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
396
|
Verified
Not enough data
8.6
434
|
Verified
Not enough data
7.7
365
|
Verified
Not enough data
8.0
379
|
Verified
Not enough data
8.2
407
|
Verified
Not enough data
7.9
357
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.1
59
Not enough data
7.5
59
Not enough data
7.1
59
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.0
49
Not enough data
7.1
38
Not enough data
8.0
46
Not enough data
7.5
38
Not enough data
7.3
41
Categories
Categories
Shared Categories
Semrush and Sensor Tower are categorized as Competitive Intelligence and Market Intelligence
Unique Categories
Semrush is categorized as Paid Search Intelligence, SEO Tools, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Content Analytics, Media Monitoring, Social Media Advertising, and Social Media Analytics
Sensor Tower is categorized as App Store Optimization, Mobile App Analytics, and Digital Advertising Intelligence
Reviews
Reviewers' Company Size
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sensor Tower
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.5%
Information Technology and Services
8.8%
Computer Software
8.1%
Retail
3.7%
Internet
3.7%
Other
46.2%
Computer Games
23.0%
Information Technology and Services
10.8%
Marketing and Advertising
10.1%
Entertainment
5.8%
Computer Software
4.3%
Other
46.0%
Discussions
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
What does App Annie do?
1 Comment
AJ
Aggregates Data on app KPI's from the app stores and presents it through graphs and other visuals. It provides estimates on user metrics such as retention...Read more
Sensor Tower has no more discussions with answers
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