Compare SEMrush, Moz Pro, Ahrefs, and Serpstat

Pricing

 
Pro
$99.95
/ month
Standard
$99
/ month
Lite
$99
/ month
Plan E
499
USD
 
Guru
$199.95
/ month
Medium
$179
/ month
Standard
$179
/ month
Plan A
19
USD
 
Business
$399.95
/ month
Large
$249
/ month
Advanced
$399
/ month
Plan B
69
USD
 
Enterprise
Upon Request
Premium
$999
/ month
Agency
$999
/ month
Plan C
149
USD
 
Plan D
299
USD
 
Free Trial
Free Trial
Free Trial Unavailable
Free Trial
SEMrush
Pro
$99.95/ month
Guru
$199.95/ month
Business
$399.95/ month
Enterprise
Upon Request
Free Trial
Moz Pro
Standard
$99/ month
Medium
$179/ month
Large
$249/ month
Premium
$999/ month
Free Trial
Ahrefs
Lite
$99/ month
Standard
$179/ month
Advanced
$399/ month
Agency
$999/ month
Free Trial Unavailable
Serpstat
Plan E
499USD
Plan A
19USD
Plan B
69USD
Plan C
149USD
Plan D
299USD
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.9
8.4
9.0
9.1
Ease of Use
Ease of Use
8.3
8.7
8.7
8.8
Ease of Setup
Ease of Setup
8.6
9.1
9.2
9.1
Ease of Admin
Ease of Admin
8.8
9.0
9.0
9.0
Quality of Support
Quality of Support
8.4
8.7
8.5
9.5
Ease of Doing Business With
Ease of Doing Business With
8.8
9.2
8.8
9.5
Product Direction (% positive)
Product Direction (% positive)
9.1
8.5
8.6
9.3
Meets Requirements
SEMrush
8.9
Moz Pro
8.4
Ahrefs
9.0
Serpstat
9.1
Ease of Use
SEMrush
8.3
Moz Pro
8.7
Ahrefs
8.7
Serpstat
8.8
Ease of Setup
SEMrush
8.6
Moz Pro
9.1
Ahrefs
9.2
Serpstat
9.1
Ease of Admin
SEMrush
8.8
Moz Pro
9.0
Ahrefs
9.0
Serpstat
9.0
Quality of Support
SEMrush
8.4
Moz Pro
8.7
Ahrefs
8.5
Serpstat
9.5
Ease of Doing Business With
SEMrush
8.8
Moz Pro
9.2
Ahrefs
8.8
Serpstat
9.5
Product Direction (% positive)
SEMrush
9.1
Moz Pro
8.5
Ahrefs
8.6
Serpstat
9.3

Features

Organic Search
Backlink Tools
SEMrush
8.0
Moz Pro
8.1
Ahrefs
9.6
Serpstat
8.4
On-Page Analysis
SEMrush
8.3
Moz Pro
8.6
Ahrefs
7.9
Serpstat
8.9
Site Audits
SEMrush
8.5
Moz Pro
8.5
Ahrefs
8.1
Serpstat
8.8
Local Marketing
SEMrush
7.3
Moz Pro
7.9
Ahrefs
6.3
Serpstat
8.0
Keyword Analysis
SEMrush
9.0
Moz Pro
8.5
Ahrefs
8.4
Serpstat
8.9
SERP Rank Tracking
SEMrush
8.7
Moz Pro
8.5
Ahrefs
8.2
Serpstat
8.9
Brand Alerts
SEMrush
7.5
Moz Pro
7.7
Ahrefs
7.4
Serpstat
Not enough data available
Social Analytics
SEMrush
7.5
Moz Pro
7.2
Ahrefs
6.7
Serpstat
Not enough data available
Competitive Comparisons
SEMrush
8.8
Moz Pro
8.4
Ahrefs
8.9
Serpstat
8.8
Website Analytics Integration
SEMrush
8.0
Moz Pro
8.1
Ahrefs
7.4
Serpstat
8.5
Platform
Internationalization
SEMrush
8.0
Moz Pro
7.5
Ahrefs
7.8
Serpstat
8.6
User, Role, and Access Management
SEMrush
8.3
Moz Pro
7.9
Ahrefs
7.8
Serpstat
8.9
Performance and Reliability
SEMrush
8.9
Moz Pro
8.7
Ahrefs
8.8
Serpstat
9.0
Reporting and Dashboards
SEMrush
8.6
Moz Pro
8.6
Ahrefs
8.9
Serpstat
8.6
Mobile User Support
SEMrush
8.3
Moz Pro
6.9
Ahrefs
8.1
Serpstat
7.7

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
64.4%
54.1%
61.7%
84.3%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
30.3%
35.5%
30.5%
14.1%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
5.3%
10.3%
7.8%
1.6%
SEMrush
Small-Business
64.4%
Mid-Market
30.3%
Enterprise
5.3%
Moz Pro
Small-Business
54.1%
Mid-Market
35.5%
Enterprise
10.3%
Ahrefs
Small-Business
61.7%
Mid-Market
30.5%
Enterprise
7.8%
Serpstat
Small-Business
84.3%
Mid-Market
14.1%
Enterprise
1.6%

Reviewers' Industry

 
Marketing and Advertising
36.6%
Marketing and Advertising
29.6%
Marketing and Advertising
42.0%
Marketing and Advertising
26.0%
 
Internet
13.2%
Computer Software
13.1%
Internet
16.9%
Internet
17.4%
 
Computer Software
9.9%
Internet
12.8%
Computer Software
13.7%
Information Technology and Services
7.4%
 
Information Technology and Services
6.2%
Information Technology and Services
7.8%
Information Technology and Services
6.4%
Computer Software
6.5%
 
Retail
2.1%
Retail
2.2%
Insurance
1.8%
Consumer Goods
2.7%
 
Other
31.9%
Other
34.6%
Other
19.2%
Other
40.1%
SEMrush
Marketing and Advertising
36.6%
Internet
13.2%
Computer Software
9.9%
Information Technology and Services
6.2%
Retail
2.1%
Other
31.9%
Moz Pro
Marketing and Advertising
29.6%
Computer Software
13.1%
Internet
12.8%
Information Technology and Services
7.8%
Retail
2.2%
Other
34.6%
Ahrefs
Marketing and Advertising
42.0%
Internet
16.9%
Computer Software
13.7%
Information Technology and Services
6.4%
Insurance
1.8%
Other
19.2%
Serpstat
Marketing and Advertising
26.0%
Internet
17.4%
Information Technology and Services
7.4%
Computer Software
6.5%
Consumer Goods
2.7%
Other
40.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Stephen D.
Agency in Internet

Well I use it mostly for keyword research to find more keywords that my client should be focusing on that they may have missed by looking at what their competitors are doing. However I think my favorite thing is the ability to find quality back-links that...

Benjamin C.
Agency in Staffing and Recruiting

Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....

Kathryn C.
Agency in Marketing and Advertising

The filtering filtering capabilities for backlinks and referring domains is amazingly helpful. It is easy to determine how many links are followed, .edus, .govs, etc. It saves me so much time because I don't have to export all the data and filter it myself....

G2 User

I recently started using Serpstat for content planning, and it's been a blast. All you need to do is to find all question keywords people use to look up a certain website. Voila, you've got a plan for a few months: just answer all these questions and you've...

Most Helpful Critical Review
Most Helpful Critical Review
Chad A.
Agency in Marketing and Advertising

Price. Expensive compared to comparable SEO or Paid Search tools (MoZ, Ahrefs, Keyword Spy, SpyFu) that are lower in cost per month and offer more. Analyzing SERP competition is a bit clunky and other tools have better visualizations. BETA tools are...

Corey N.
Agency in Marketing and Advertising

If you're doing more than the most basic local work in a market with no competition, you'll need more. A lot more. Ahrefs has a vastly superior backlink database and Majestic has the only really usable link API. SEMrush and Search Metrics provide endless...

Zachary J.
Administrator in Research

The reporting tools felt lightweight even when we started. Graphical comparisons of competitors can't be done, and overall the app doesn't feel like an operational dashboard. Also, there lo long-timescale for data trends. You can only see the most recent...

Ale R.
User

Serpstat use his own database and crawler so the database is not really big (like ahrefs), and miss some data... but is growing and they add alot of data, lang and countries. If they work on the pricing a little more, they can be very competive against...

 
SEMrush
Most Helpful Favorable Review
Stephen D.
Agency in Internet

Well I use it mostly for keyword research to find more keywords that my client should be focusing on that they may have missed by looking at what their competitors are doing. However I think my favorite thing is the ability to find quality back-links that...

Most Helpful Critical Review
Chad A.
Agency in Marketing and Advertising

Price. Expensive compared to comparable SEO or Paid Search tools (MoZ, Ahrefs, Keyword Spy, SpyFu) that are lower in cost per month and offer more. Analyzing SERP competition is a bit clunky and other tools have better visualizations. BETA tools are...

Moz Pro
Most Helpful Favorable Review
Benjamin C.
Agency in Staffing and Recruiting

Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....

Most Helpful Critical Review
Corey N.
Agency in Marketing and Advertising

If you're doing more than the most basic local work in a market with no competition, you'll need more. A lot more. Ahrefs has a vastly superior backlink database and Majestic has the only really usable link API. SEMrush and Search Metrics provide endless...

Ahrefs
Most Helpful Favorable Review
Kathryn C.
Agency in Marketing and Advertising

The filtering filtering capabilities for backlinks and referring domains is amazingly helpful. It is easy to determine how many links are followed, .edus, .govs, etc. It saves me so much time because I don't have to export all the data and filter it myself....

Most Helpful Critical Review
Zachary J.
Administrator in Research

The reporting tools felt lightweight even when we started. Graphical comparisons of competitors can't be done, and overall the app doesn't feel like an operational dashboard. Also, there lo long-timescale for data trends. You can only see the most recent...

Serpstat
Most Helpful Favorable Review
G2 User

I recently started using Serpstat for content planning, and it's been a blast. All you need to do is to find all question keywords people use to look up a certain website. Voila, you've got a plan for a few months: just answer all these questions and you've...

Most Helpful Critical Review
Ale R.
User

Serpstat use his own database and crawler so the database is not really big (like ahrefs), and miss some data... but is growing and they add alot of data, lang and countries. If they work on the pricing a little more, they can be very competive against...

Screenshots

 
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Videos

 

Overviews of all of the the SEMrush toolkits — including the SEO Toolkit, Competitive Research Toolkit, Advertising Toolkit, Content Marketing Toolkit, and Social Media Toolkit

No videos providedNo videos providedNo videos provided
SEMrush

Overviews of all of the the SEMrush toolkits — including the SEO Toolkit, Competitive Research Toolkit, Advertising Toolkit, Content Marketing Toolkit, and Social Media Toolkit

Moz Pro
No videos provided
Ahrefs
No videos provided
Serpstat
No videos provided

Downloads

 No downloads providedNo downloads providedNo downloads provided
Moz Pro
No downloads provided
Ahrefs
No downloads provided
Serpstat
No downloads provided
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