Introducing G2.ai, the future of software buying.Try now
Compare Semrush and impact.com 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Scrunch AI
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Adaptify SEO
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Tracknow
Visit Website
At a Glance
Market Segments
Small-Business (64.8% of reviews)
Small-Business (74.7% of reviews)
Entry-Level Pricing
$139.94 Per Month
No pricing available
Semrush
Star Rating
(3,133)4.5 out of 5
Market Segments
Small-Business (64.8% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansimpact.com
Star Rating
(1,786)4.5 out of 5
Market Segments
Small-Business (74.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about impact.comSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Semrush excels in providing a comprehensive suite of SEO tools, making it a favorite for users who need to conduct keyword research and competitor analysis. One user mentioned, "What I like most about Semrush is that it puts almost everything you need for SEO in one place," highlighting its efficiency in streamlining these tasks.
- Users say that impact.com stands out for its user-friendly interface and modern design, which simplifies complex tasks. A reviewer noted, "The dashboard is clean and easy to navigate," making it a great choice for those who prioritize ease of use in managing influencer campaigns.
- Reviewers mention that Semrush's robust data analytics capabilities are a significant advantage, with many praising its ability to track rankings and analyze competitors effectively. One user described it as a "powerhouse of data," emphasizing its reliability for SEO and AEO tasks.
- According to verified reviews, impact.com offers unique features like a flexible attribution model and visual reporting tools, which users find beneficial for managing influencer relationships. A user appreciated the "participation bonus and the visual reporting features," indicating that these tools enhance campaign management.
- G2 reviewers highlight that Semrush has a higher overall satisfaction score, reflecting its strong market presence and user loyalty. With a G2 Score of 78.7 in Social Media Analytics, users feel confident in its capabilities, especially for small businesses looking to improve their online visibility.
- Users report that while impact.com is effective for managing partnerships, it may not match the depth of analytics provided by Semrush. A user mentioned using impact.com for "networking and finding partner brand deals," but the feedback suggests that those seeking in-depth SEO insights might find Semrush more suitable for their needs.
Pricing
Entry-Level Pricing
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
impact.com
No pricing availableFree Trial
Semrush
Free Trial is available
impact.com
No trial information availableRatings
Meets Requirements
8.8
2,516
8.6
984
Ease of Use
8.3
2,542
8.2
1,152
Ease of Setup
8.6
1,744
8.1
888
Ease of Admin
8.6
1,299
8.3
453
Quality of Support
8.6
2,207
8.4
915
Has the product been a good partner in doing business?
8.7
1,280
8.7
449
Product Direction (% positive)
8.8
2,425
8.6
952
Features by Category
Metrics
8.4
438
Not enough data
8.3
432
Not enough data
7.9
414
Not enough data
7.7
388
Not enough data
7.4
377
Not enough data
7.6
371
Not enough data
7.4
374
Not enough data
7.5
384
Not enough data
7.1
369
Not enough data
Reporting
8.0
425
Not enough data
8.2
416
Not enough data
7.8
400
Not enough data
7.7
400
Not enough data
7.8
395
Not enough data
7.6
375
Not enough data
8.0
409
Not enough data
Other
7.7
387
Not enough data
8.1
400
Not enough data
7.7
389
Not enough data
8.0
391
Not enough data
7.4
356
Not enough data
7.0
335
Not enough data
7.6
355
Not enough data
Agentic AI - Digital Analytics
6.6
44
Not enough data
7.3
44
Not enough data
6.9
44
Not enough data
7.0
42
Not enough data
Administration
7.7
366
Not enough data
7.4
353
Not enough data
8.5
407
Not enough data
8.3
396
Not enough data
Social Analytics
8.8(won by default)
294
Feature Not Available
8.5(won by 0.2)
274
8.3
19
8.7
280
8.8(won by 0.1)
19
8.2
247
8.7(won by 0.5)
19
Feature Not Available
8.9(won by default)
19
8.1(won by default)
217
Feature Not Available
8.1
213
8.3(won by 0.2)
20
Reports & Dashboards
8.4
277
8.7(won by 0.3)
20
8.8(tied score)
285
8.8(tied score)
20
8.7
271
9.0(won by 0.3)
20
7.9
210
8.3(won by 0.4)
20
Agentic AI - Social Media Analytics
7.4(won by default)
21
Feature Not Available
7.3(won by default)
21
Feature Not Available
7.9
21
9.0(won by 1.1)
8
8.2(won by default)
21
Feature Not Available
8.0(won by default)
21
Feature Not Available
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Link Options
Not enough data
8.7
759
Not enough data
8.7
732
Not enough data
8.1
630
Agentic AI - Affiliate Marketing
Not enough data
6.8
261
Not enough data
7.0
256
Not enough data
7.1
255
Not enough data
7.0
254
Not enough data
7.1
256
Not enough data
Feature Not Available
Tracking Options
Not enough data
7.9
705
Not enough data
8.7
757
Not enough data
8.1
680
Affiliate Management
Not enough data
8.6
624
Not enough data
8.6
637
Not enough data
8.1
617
Listing Management
8.6
243
|
Verified
Not enough data
8.2
239
|
Verified
Not enough data
8.5
242
|
Verified
Not enough data
8.6
254
|
Verified
Not enough data
Performance
8.3
261
|
Verified
Not enough data
8.8
267
|
Verified
Not enough data
Local Search Optimization
8.9
596
|
Verified
Not enough data
8.4
547
|
Verified
Not enough data
8.4
520
|
Verified
Not enough data
8.3
532
|
Verified
Not enough data
7.9
516
|
Verified
Not enough data
8.8
579
|
Verified
Not enough data
Control
Not enough data
8.8
96
|
Verified
Not enough data
7.9
93
|
Verified
Not enough data
7.8
87
|
Verified
Platform - Partner Relationship Management (PRM)
Not enough data
8.2
94
|
Verified
Not enough data
7.8
91
|
Verified
Not enough data
8.0
15
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
6.7
16
Not enough data
8.4
15
Not enough data
7.9
14
Not enough data
8.1
14
Not enough data
7.4
13
Not enough data
8.0
15
Not enough data
7.7
15
Not enough data
7.7
14
Agentic AI - Partner Relationship Management (PRM)
Not enough data
6.9
15
Not enough data
Feature Not Available
Not enough data
7.1
15
Not enough data
6.7
15
Platform Basics
8.5
569
Not enough data
8.5
575
Not enough data
Agentic AI - Competitive Intelligence
7.0
73
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
531
Not enough data
Platform Content
7.3
470
Not enough data
Platform Reporting
8.0
545
Not enough data
8.3
553
Not enough data
Attribution Modeling
Not enough data
8.5
68
|
Verified
Not enough data
7.9
67
|
Verified
Not enough data
6.7
59
|
Verified
Not enough data
7.5
67
|
Verified
Not enough data
7.0
64
Not enough data
7.5
66
Agentic AI - Attribution
Not enough data
7.2
23
Not enough data
7.6
24
Not enough data
Feature Not Available
Not enough data
7.2
23
Marketing
Not enough data
7.3
57
|
Verified
Not enough data
8.2
62
|
Verified
Not enough data
7.7
63
|
Verified
Not enough data
8.0
61
|
Verified
Reporting
Not enough data
8.8
72
|
Verified
Not enough data
8.5
70
|
Verified
Not enough data
8.7
71
|
Verified
Platform Basics
8.5
106
Not enough data
8.2
103
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
95
Not enough data
8.4
106
Not enough data
Content Planning
Feature Not Available
Not enough data
8.2
99
Not enough data
8.7
109
Not enough data
Marketing Campaign Performance
8.5
81
Not enough data
8.7
82
Not enough data
Agentic AI - Marketing Calendar
7.3
11
Not enough data
7.3
11
Not enough data
6.5
11
Not enough data
6.8
11
Not enough data
Other Features
8.3
107
Not enough data
8.8
93
Not enough data
SEO Auditing & Monitoring
8.7
1023
Not enough data
9.0
920
Not enough data
8.8
861
Not enough data
8.8
884
Not enough data
Agentic AI - SEO Tools
6.6
178
Not enough data
6.7
179
Not enough data
6.7
180
Not enough data
6.7
176
Not enough data
6.5
176
Not enough data
6.6
171
Not enough data
6.8
174
Not enough data
SEO Content & Rankings
8.2
1505
Not enough data
9.1
1640
Not enough data
8.8
1549
Not enough data
8.2
930
Not enough data
8.4
868
Not enough data
SEO Reporting
8.9
1608
Not enough data
8.6
1015
Not enough data
8.2
975
Not enough data
7.8
843
Not enough data
Generative AI
6.7
407
Not enough data
6.8
398
Not enough data
Content & Collaboration
8.8
193
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
181
Not enough data
Feature Not Available
Not enough data
8.2
164
Not enough data
Social Management
8.7
236
Not enough data
8.8
230
Not enough data
Feature Not Available
Not enough data
8.5
228
Not enough data
7.9
203
Not enough data
8.0
178
Not enough data
7.8
149
Not enough data
Agentic AI - Social Media Management
8.0
14
Not enough data
8.2
14
Not enough data
7.9
14
Not enough data
7.7
14
Not enough data
8.0
14
Not enough data
7.9
14
Not enough data
8.1
14
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
120
Not enough data
Geographic Coverage
Feature Not Available
Not enough data
8.2
106
Not enough data
8.1
98
Not enough data
Reporting
9.0
137
Not enough data
Feature Not Available
Not enough data
8.9
125
Not enough data
9.0
135
Not enough data
Agentic AI - Media Monitoring
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
Generative AI
8.1
23
Not enough data
8.1
24
Not enough data
Platform Basics
Not enough data
7.4
41
|
Verified
Not enough data
7.4
41
|
Verified
Platform Data
Not enough data
7.7
43
|
Verified
Not enough data
7.7
42
|
Verified
Not enough data
8.1
44
|
Verified
Not enough data
8.0
44
|
Verified
Platform Additional Functionality
Not enough data
Feature Not Available
Not enough data
7.5
40
|
Verified
Not enough data
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
Feature Not Available
Not enough data
7.2
19
Not enough data
7.1
19
Not enough data
7.0
18
Platform Interoperability
8.4
79
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.8
97
Not enough data
Campaign Management
9.0
95
Not enough data
8.7
94
Not enough data
8.7
94
Not enough data
8.6
87
Not enough data
8.6
88
Not enough data
8.5
89
Not enough data
8.5
86
Not enough data
8.4
88
Not enough data
8.3
87
Not enough data
8.5
91
Not enough data
8.4
87
Not enough data
8.0
85
Not enough data
8.3
87
Not enough data
Targeting
8.6
89
Not enough data
8.5
85
Not enough data
8.5
84
Not enough data
8.7
84
Not enough data
Platform
8.4
87
Not enough data
8.7
94
Not enough data
8.9
93
Not enough data
8.9
94
Not enough data
8.6
90
Not enough data
8.6
89
Not enough data
8.4
83
Not enough data
8.5
85
Not enough data
8.5
88
Not enough data
Grammar Tools
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Not enough data
Writing Support
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Not enough data
Software Availability
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Not enough data
Generative AI
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Not enough data
Data collection
7.7
197
Not enough data
8.1
224
|
Verified
Not enough data
8.1
213
|
Verified
Not enough data
7.5
196
|
Verified
Not enough data
8.1
214
Not enough data
Segment Trending
8.6
246
|
Verified
Not enough data
8.1
233
|
Verified
Not enough data
8.3
239
|
Verified
Not enough data
7.3
201
Not enough data
Analysis
8.3
233
Not enough data
8.6
254
|
Verified
Not enough data
8.3
215
|
Verified
Not enough data
Platform
8.7
260
|
Verified
Not enough data
8.4
238
|
Verified
Not enough data
7.7
213
|
Verified
Not enough data
8.3
235
|
Verified
Not enough data
8.1
210
|
Verified
Not enough data
8.2
207
Not enough data
Agentic AI - Market Intelligence
7.0
32
Not enough data
6.8
32
Not enough data
Platform Basics
8.5
142
Not enough data
7.7
126
Not enough data
8.4
146
Not enough data
Platform Data
8.2
132
Not enough data
8.3
137
Not enough data
8.6
149
Not enough data
8.3
132
Not enough data
Agentic AI - Operational Risk Management
7.1
17
Not enough data
Monitoring & Listening
Not enough data
8.9
12
Not enough data
7.5
12
Not enough data
7.8
12
Not enough data
7.9
12
Not enough data
7.9
12
Not enough data
7.8
12
Agentic AI - Social Media Listening Tools
Not enough data
7.7
8
Not enough data
8.5
8
Not enough data
8.1
8
Not enough data
9.3
7
Not enough data
8.6
7
Data Management & Analysis
Not enough data
9.0
12
Not enough data
9.2
12
Not enough data
9.3
12
Not enough data
9.5
11
Loyalty Experience
Not enough data
8.6
34
Not enough data
8.9
35
Not enough data
8.2
29
Not enough data
8.4
32
Not enough data
7.6
29
Not enough data
Feature Not Available
Loyalty Platform
Not enough data
8.2
29
Not enough data
8.1
31
Not enough data
8.5
31
Not enough data
8.5
28
Not enough data
8.1
30
Agentic AI - Loyalty Management
Not enough data
Feature Not Available
Not enough data
7.9
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Account Mapping
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Partner Discovery
Not enough data
7.2
23
Not enough data
7.2
24
Not enough data
7.0
23
Partner Collaboration
Not enough data
8.5
25
Not enough data
8.4
22
Not enough data
8.3
23
Analytics
Not enough data
8.2
23
Not enough data
8.0
23
Not enough data
8.1
24
Integrations
Not enough data
Feature Not Available
Not enough data
6.9
22
Not enough data
Feature Not Available
Influencer Marketing
Not enough data
7.6
178
|
Verified
Not enough data
Feature Not Available
Not enough data
7.5
174
|
Verified
Not enough data
7.5
169
|
Verified
Not enough data
7.7
176
|
Verified
Not enough data
7.5
164
|
Verified
Not enough data
7.7
173
|
Verified
Not enough data
8.0
165
|
Verified
Not enough data
8.3
182
|
Verified
Not enough data
8.0
174
|
Verified
Not enough data
Feature Not Available
Not enough data
7.9
139
|
Verified
Not enough data
Feature Not Available
Not enough data
7.9
35
Agentic AI - Influencer Marketing Platforms
Not enough data
7.0
48
Not enough data
Feature Not Available
Not enough data
7.3
49
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Planning
7.7
234
Not enough data
Publishing
7.7
236
Not enough data
Social Media
7.6
236
Not enough data
Planning
7.9
361
Not enough data
Generative AI
7.4
144
Not enough data
7.2
140
Not enough data
7.2
139
Not enough data
6.7
137
Not enough data
6.4
134
Not enough data
Agentic AI - Content Creation
7.1
46
Not enough data
7.0
46
Not enough data
7.2
46
Not enough data
7.1
46
Not enough data
7.2
47
Not enough data
7.3
46
Not enough data
7.3
46
Not enough data
AI Visibility & Tracking
7.8
68
Not enough data
7.8
77
Not enough data
Sentiment & Brand Analysis
7.8
65
Not enough data
6.3
55
Not enough data
Competitive Benchmarking
7.2
58
Not enough data
7.5
65
Not enough data
AI Content Optimization
7.7
61
Not enough data
7.7
61
Not enough data
Reporting & Alerts
6.7
56
Not enough data
7.5
65
Not enough data
Agentic AI - Customer Advocacy
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
Feature Not Available
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Database
Not enough data
7.9
35
Not enough data
8.0
35
Not enough data
Feature Not Available
Outreach
Not enough data
7.6
33
Not enough data
Feature Not Available
Not enough data
7.4
33
Reporting
Not enough data
8.2
32
Not enough data
7.2
32
Not enough data
7.6
32
Agentic AI - Media and Influencer Targeting
Not enough data
Feature Not Available
Not enough data
7.4
20
Not enough data
7.3
20
Not enough data
7.3
20
Not enough data
7.3
20
User Rights/Roles
Not enough data
7.4
31
Not enough data
7.5
30
Tools
Feature Not Available
Not enough data
8.2
665
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.2
655
Not enough data
8.2
641
Not enough data
8.0
582
Not enough data
7.8
580
Not enough data
8.9
715
Not enough data
Agentic AI - Content Analytics
7.5
57
Not enough data
7.7
57
Not enough data
7.7
58
Not enough data
7.8
58
Not enough data
7.7
59
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
389
|
Verified
8.2
117
|
Verified
8.4
412
|
Verified
8.6
127
|
Verified
8.0
400
|
Verified
7.6
118
|
Verified
8.0
378
|
Verified
8.4
122
|
Verified
Feature Not Available
7.9
93
|
Verified
Feature Not Available
Feature Not Available
Campaign Activity
8.3
392
|
Verified
8.5
126
|
Verified
8.6
430
|
Verified
8.7
130
|
Verified
7.7
362
|
Verified
7.7
109
|
Verified
8.0
376
|
Verified
7.9
115
|
Verified
8.2
403
|
Verified
7.9
113
|
Verified
7.9
354
|
Verified
6.1
16
Agentic AI - Marketing Analytics
7.1
57
7.0
28
7.5
57
7.1
28
7.1
56
Feature Not Available
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Semrush and impact.com are categorized as Marketing Analytics and Social Media Analytics
Unique Categories
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Market Intelligence, Content Analytics, Media Monitoring, and Social Media Advertising
impact.com is categorized as Affiliate Marketing, Influencer Marketing Platforms, Customer Advocacy, Partner Relationship Management (PRM), Partner Ecosystem Platforms, Attribution, Media and Influencer Targeting, Loyalty Management, Tag Management Systems, Customer Journey Analytics, and Social Media Listening Tools
Reviews
Reviewers' Company Size
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
impact.com
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.6%
Information Technology and Services
8.8%
Computer Software
8.1%
Retail
3.8%
Internet
3.7%
Other
46.0%
Marketing and Advertising
22.0%
Computer Software
6.5%
Retail
5.0%
Information Technology and Services
4.9%
Financial Services
4.7%
Other
57.0%
Alternatives
Discussions
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
Does SaaSquatch integrate with 3rd-party tools?
2 Comments
ST
SaaSquatch natively integrates with many of the tools you already use so that you can get the most out of your referral and loyalty programs. Whether it’s...Read more
What is impact.com used for?
2 Comments
א
impact.com is intended to be used as a partnership management platformRead more
How many dashboars out there for Impact.com?
2 Comments
SO
You can not use more than one account on impact,it's only one account you need to have to avoid being ban.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
