# Selligent by Marigold, Voyado vs Actito Comparison

| | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 36 | 77 | 178 | 
| **Largest Market Segment** | Mid-Market (50.0% of reviews) | Mid-Market (50.7% of reviews) | Mid-Market (45.0% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | Contact Us | 

---
## Top Pros & Cons

### Selligent by Marigold

Pros:
- Analytics (1 reviews)
- Analytics Expertise (1 reviews)

Cons:
- Access Restrictions (1 reviews)
- Feature Development (1 reviews)

### Voyado

Pros:
- Ease of Use (24 reviews)
- Customer Support (16 reviews)

Cons:
- Limited Features (10 reviews)
- Missing Features (8 reviews)

### Actito

Pros:
- Customer Support (7 reviews)
- Ease of Use (6 reviews)

Cons:
- Integration Issues (4 reviews)
- Learning Curve (4 reviews)

---
## Ratings Comparison
| Rating | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
  | **Meets Requirements** | 8.3 (27 reviews) | 8.4 (60 reviews) | 8.4 (130 reviews) | 
  | **Ease of Use** | 7.8 (27 reviews) | 8.9 (63 reviews) | 8.6 (135 reviews) | 
  | **Ease of Setup** | 7.1 (11 reviews) | 8.2 (39 reviews) | 8.2 (70 reviews) | 
  | **Ease of Admin** | 7.8 (10 reviews) | 9.2 (17 reviews) | 8.3 (63 reviews) | 
  | **Quality of Support** | 9.0 (27 reviews) | 9.0 (62 reviews) | 9.1 (133 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (10 reviews) | 9.3 (18 reviews) | 8.8 (62 reviews) | 
  | **Product Direction (% positive)** | 7.8 (27 reviews) | 8.6 (60 reviews) | 9.5 (128 reviews) | 

---
## Pricing

### Selligent by Marigold

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Voyado

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Actito

#### Entry-Level Pricing

Plan: Actito

Price: Contact Us

Description: Pricing based on profiles in database, interactions included

Key Features:
- Powerful and flexible marketing data model
- Intuitive, no-code segment builder
- Multichannel customer journey automation

[Learn more about Actito](https://www.g2.com/products/actito/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Selligent by Marigold** | 8.8/10 | 27 |
| **Voyado** | 7.6/10 | 40 |
| **Actito** | 7.6/10 | 112 |

#### Email Marketing

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Building and Personalizing Emails** | 8.8 (24 reviews) ✓ Verified | 8.8 (35 reviews) | 8.4 (100 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 9.5 (24 reviews) ✓ Verified | 9.4 (35 reviews) | 8.8 (95 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.8 (23 reviews) ✓ Verified | 9.3 (35 reviews) | 8.5 (94 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.8 (15 reviews) ✓ Verified | 8.9 (34 reviews) | 8.6 (90 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Landing Pages and Forms** | 9.2 (10 reviews) ✓ Verified | 7.4 (31 reviews) | 7.6 (79 reviews) ✓ Verified | 
| **Dynamic Content** | 8.7 (20 reviews) ✓ Verified | 8.0 (34 reviews) | 8.2 (81 reviews) ✓ Verified | 
| **A/B Testing** | 9.2 (22 reviews) ✓ Verified | 8.5 (35 reviews) | 8.5 (69 reviews) ✓ Verified | 
| **Mobile Optimized** | 9.3 (16 reviews) ✓ Verified | 8.4 (35 reviews) | 8.0 (76 reviews) | 
| **Search Tracking and Optimization** | 9.0 (10 reviews) | 7.5 (33 reviews) | 7.3 (57 reviews) | 

#### Lead Management

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Marketing Lead Database** | 9.8 (7 reviews) ✓ Verified | 7.9 (30 reviews) | 8.0 (67 reviews) | 
| **Data Quality Management** | 8.8 (13 reviews) ✓ Verified | 8.6 (31 reviews) | 8.1 (77 reviews) ✓ Verified | 
| **Segmentation** | 8.9 (19 reviews) ✓ Verified | 9.0 (35 reviews) | 8.5 (96 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.8 (7 reviews) ✓ Verified | 7.4 (30 reviews) | 7.3 (55 reviews) | 
| **Lead Nurturing** | 9.5 (10 reviews) ✓ Verified | 7.9 (30 reviews) | 8.1 (54 reviews) | 
| **Online Behavior Tracking** | 9.4 (9 reviews) ✓ Verified | 8.1 (30 reviews) | 7.5 (61 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 9.2 (12 reviews) ✓ Verified | 7.6 (28 reviews) | 7.6 (39 reviews) | 
| **CRM Lead Integration** | 8.3 (7 reviews) ✓ Verified | 8.0 (28 reviews) | 7.9 (66 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Program Management** | 9.2 (13 reviews) ✓ Verified | 7.8 (28 reviews) | 7.9 (62 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | Not enough data | 7.5 (26 reviews) | 7.9 (43 reviews) | 
| **Calendaring** | 9.4 (9 reviews) ✓ Verified | 7.5 (27 reviews) | 7.7 (48 reviews) ✓ Verified | 
| **Budgeting** | 9.3 (5 reviews) | 6.2 (27 reviews) | 7.6 (33 reviews) | 

#### Social

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Social Listening** | Not enough data | 5.6 (25 reviews) | 7.2 (32 reviews) | 
| **Social Sharing** | 9.2 (8 reviews) ✓ Verified | 6.1 (25 reviews) | 7.5 (33 reviews) | 
| **Social Campaigns** | 8.6 (6 reviews) ✓ Verified | 6.2 (27 reviews) | 7.4 (34 reviews) | 
| **Social Media Engagement** | 8.9 (6 reviews) ✓ Verified | 5.7 (25 reviews) | 7.3 (34 reviews) | 
| **Social Media Advertising** | Not enough data | 6.6 (26 reviews) | 7.3 (34 reviews) | 

#### Reporting & Analytics

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Basic Reporting** | 8.4 (23 reviews) ✓ Verified | 7.7 (31 reviews) | 8.2 (97 reviews) ✓ Verified | 
| **Web Analytics** | 8.5 (11 reviews) ✓ Verified | 7.0 (29 reviews) | 7.0 (57 reviews) ✓ Verified | 
| **ROI Analytics** | 9.0 (7 reviews) ✓ Verified | 6.9 (27 reviews) | 7.1 (51 reviews) ✓ Verified | 
| **Revenue Analytics** | 7.8 (9 reviews) ✓ Verified | 7.3 (27 reviews) | 7.1 (45 reviews) | 
| **SEO / Keyword Analytics** | 9.3 (5 reviews) | 5.9 (23 reviews) | 7.5 (33 reviews) | 

#### Platform

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Customization ** | Not enough data | 8.2 (28 reviews) | 8.2 (54 reviews) ✓ Verified | 
| **Workflow Capability** | 8.1 (7 reviews) ✓ Verified | 8.3 (26 reviews) | 8.2 (50 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 9.2 (10 reviews) ✓ Verified | 8.8 (27 reviews) | 8.3 (50 reviews) ✓ Verified | 
| **Internationalization** | 9.0 (5 reviews) ✓ Verified | 8.3 (25 reviews) | 8.0 (38 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 8.1 (6 reviews) ✓ Verified | 8.7 (27 reviews) | 7.6 (42 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.3 (9 reviews) ✓ Verified | 9.3 (29 reviews) | 8.5 (54 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 7.7 (26 reviews) | 7.4 (39 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (10 reviews) | 6.4 (6 reviews) | 
| **Multi-step Planning** | Not enough data | 6.7 (10 reviews) | 6.4 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (9 reviews) | 6.1 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 6.0 (10 reviews) | 6.1 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (10 reviews) | 6.1 (6 reviews) | 
| **Decision Making** | Not enough data | 6.7 (10 reviews) | 6.1 (6 reviews) | 

#### Integration

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Data Import & Export Tools** | 8.5 (10 reviews) ✓ Verified | 8.6 (28 reviews) | 8.3 (52 reviews) ✓ Verified | 
| **Integration APIs** | 7.5 (8 reviews) ✓ Verified | 7.9 (27 reviews) | 8.1 (50 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 6.9 (6 reviews) ✓ Verified | 7.9 (27 reviews) | 7.2 (32 reviews) ✓ Verified | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Selligent by Marigold** | N/A | N/A |
| **Voyado** | 7.6/10 | 13 |
| **Actito** | 9.4/10 | 21 |

#### Visitor Behavior

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Monitoring** | Not enough data | 6.2 (11 reviews) | 9.3 (14 reviews) | 
| **Targeting** | Not enough data | 7.9 (11 reviews) | 9.4 (15 reviews) | 
| **Guided Selling** | Not enough data | 6.5 (11 reviews) | 9.2 (13 reviews) | 

#### Templates

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Library** | Not enough data | 6.7 (9 reviews) | 9.7 (15 reviews) | 
| **Customization** | Not enough data | 6.5 (10 reviews) | 8.9 (17 reviews) | 
| **Optimization** | Not enough data | 7.2 (10 reviews) | Feature Not Available | 

#### Personalization

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Recommendation** | Not enough data | 7.8 (12 reviews) | 9.5 (14 reviews) | 
| **Content** | Not enough data | 7.6 (11 reviews) | 9.4 (16 reviews) | 
| **Cart Abandonment** | Not enough data | 7.9 (12 reviews) | 9.7 (15 reviews) | 
| **Search** | Not enough data | 6.4 (12 reviews) | 9.6 (13 reviews) | 
| **Personalization Engine** | Not enough data | 7.7 (10 reviews) | 9.6 (13 reviews) | 
| **Product Recommendations** | Not enough data | 8.1 (9 reviews) | 9.5 (14 reviews) | 
| **A/B Testing** | Not enough data | 8.2 (11 reviews) | 9.5 (18 reviews) | 
| **Personalized Messaging** | Not enough data | 7.7 (10 reviews) | 9.1 (17 reviews) | 

#### Multichannel

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Web** | Not enough data | 6.3 (8 reviews) | 9.4 (16 reviews) | 
| **Email** | Not enough data | 9.3 (9 reviews) | 9.5 (19 reviews) | 
| **Mobile** | Not enough data | 8.5 (9 reviews) | 9.1 (15 reviews) | 

#### Administration 

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Marketing Campaigns** | Not enough data | 8.5 (9 reviews) | 9.4 (17 reviews) | 
| **Reports & Analytics** | Not enough data | 8.3 (9 reviews) | 9.0 (19 reviews) | 
| **User Data** | Not enough data | 8.9 (9 reviews) | 9.1 (18 reviews) | 
| **Integrations** | Not enough data | 7.8 (9 reviews) | 9.4 (16 reviews) | 

#### Agentic AI - E-Commerce Personalization

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Selligent by Marigold** | N/A | N/A |
| **Voyado** | N/A | N/A |
| **Actito** | 9.7/10 | 8 |

#### Segmentation

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 10.0 (7 reviews) | 
| **Customer Profiles** | Not enough data | Not enough data | 9.5 (7 reviews) | 

#### Targeting

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Behavioral Targeting** | Not enough data | Not enough data | 9.8 (7 reviews) | 
| **Contextual Targeting** | Not enough data | Not enough data | 9.5 (7 reviews) | 

#### Triggered Content

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Geofencing** | Not enough data | Not enough data | 9.5 (7 reviews) | 
| **Triggered Emails** | Not enough data | Not enough data | 10.0 (7 reviews) | 
| **Triggered Messages** | Not enough data | Not enough data | 10.0 (7 reviews) | 

#### Personalized Content

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Recommendation Engine** | Not enough data | Not enough data | 9.3 (7 reviews) | 
| **Personalized Discounts** | Not enough data | Not enough data | 9.3 (7 reviews) | 
| **Website Personalization** | Not enough data | Not enough data | 10.0 (7 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Selligent by Marigold** | N/A | N/A |
| **Voyado** | 6.9/10 | 10 |
| **Actito** | N/A | N/A |

#### Text Messaging

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Bulk SMS** | Not enough data | 9.0 (10 reviews) | Not enough data | 
| **Two-Way Text Messaging** | Not enough data | 5.2 (8 reviews) | Not enough data | 
| **Text Scheduler** | Not enough data | 8.9 (9 reviews) | Not enough data | 
| **Automatic Replies** | Not enough data | 6.2 (7 reviews) | Not enough data | 
| **Automatic URL Shortening** | Not enough data | 5.0 (8 reviews) | Not enough data | 
| **MMS Marketing** | Not enough data | 4.4 (9 reviews) | Not enough data | 
| **Personalization** | Not enough data | 8.5 (10 reviews) | Not enough data | 
| **Transactional SMS** | Not enough data | 8.7 (9 reviews) | Not enough data | 

#### SMS Platform

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Reporting** | Not enough data | 6.9 (9 reviews) | Not enough data | 
| **Automation** | Not enough data | 8.1 (8 reviews) | Not enough data | 
| **White Label** | Not enough data | 6.4 (7 reviews) | Not enough data | 
| **Text-to-Landline** | Not enough data | 5.7 (7 reviews) | Not enough data | 
| **Short Codes** | Not enough data | 6.2 (7 reviews) | Not enough data | 
| **API Integration** | Not enough data | 7.5 (8 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Selligent by Marigold** | N/A | N/A |
| **Voyado** | 7.2/10 | 15 |
| **Actito** | 8.7/10 | 21 |

#### Data Sourcing

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Data Enrichment** | Not enough data | 7.7 (14 reviews) | 8.9 (19 reviews) | 
| **Expandability** | Not enough data | 7.9 (13 reviews) | 8.8 (20 reviews) | 
| **Content Marketing** | Feature Not Available | 6.7 (14 reviews) | 8.9 (20 reviews) | 
| **Multiple Devices** | Not enough data | 8.0 (14 reviews) | 8.9 (19 reviews) | 

#### Intelligence

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Marketing Metrics** | Not enough data | 7.9 (13 reviews) | 8.9 (20 reviews) | 
| **Predictive Modeling** | Not enough data | 6.4 (12 reviews) | 8.2 (18 reviews) | 
| **Recommendation Engine** | Not enough data | 6.4 (12 reviews) | 8.6 (18 reviews) | 

### E-Merchandising

| Product | Score | Reviews |
|---|---|---|
| **Selligent by Marigold** | N/A | N/A |
| **Voyado** | 5.5/10 | 10 |
| **Actito** | N/A | N/A |

#### Merchandising

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Product Recommendations** | Not enough data | 6.8 (10 reviews) | Not enough data | 
| **Product Search** | Not enough data | 6.8 (10 reviews) | Not enough data | 
| **Product Display** | Not enough data | 5.7 (10 reviews) | Not enough data | 
| **Media File Storage** | Not enough data | 3.7 (9 reviews) | Not enough data | 
| **Web Content Management** | Not enough data | 3.7 (9 reviews) | Not enough data | 

#### Analytics

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Reports & Analytics** | Not enough data | 5.6 (9 reviews) | Not enough data | 
| **Customer Data** | Not enough data | 6.1 (9 reviews) | Not enough data | 

#### Administration

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Integrations** | Not enough data | 6.1 (9 reviews) | Not enough data | 
| **Dashboard** | Not enough data | 5.4 (9 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Selligent by Marigold** | N/A | N/A |
| **Voyado** | N/A | N/A |
| **Actito** | N/A | N/A |

#### Platform Basics

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Dynamic Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Journey Optimization** | Not enough data | Not enough data | Not enough data | 

#### Platform Data

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Journey Reporting** | Not enough data | Not enough data | Not enough data | 
| **Trends Reporting** | Not enough data | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | Not enough data | 
| **Advanced Data Filtering** | Not enough data | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Journey Mapping** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 
| **Automated Alerts** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Selligent by Marigold** | N/A | N/A |
| **Voyado** | 8.5/10 | 19 |
| **Actito** | N/A | N/A |

#### Loyalty Experience

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Loyalty Engine** | Not enough data | 8.8 (18 reviews) | Not enough data | 
| **Rewards** | Not enough data | 8.8 (17 reviews) | Not enough data | 
| **Membership** | Not enough data | 9.2 (17 reviews) | Not enough data | 
| **Personalization** | Not enough data | 9.1 (17 reviews) | Not enough data | 
| **Gamification** | Not enough data | 7.1 (16 reviews) | Not enough data | 
| **Loyalty Cards** | Not enough data | 8.1 (16 reviews) | Not enough data | 

#### Loyalty Platform

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Communication Tools** | Not enough data | 8.6 (18 reviews) | Not enough data | 
| **Customer Relationship Management (CRM)** | Not enough data | 9.3 (18 reviews) | Not enough data | 
| **Loyalty Analytics** | Not enough data | 8.1 (17 reviews) | Not enough data | 
| **Localization** | Not enough data | 8.2 (16 reviews) | Not enough data | 
| **Integrations** | Not enough data | 8.6 (17 reviews) | Not enough data | 

#### Agentic AI - Loyalty Management

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Selligent by Marigold** | N/A | N/A |
| **Voyado** | 6.9/10 | 17 |
| **Actito** | N/A | N/A |

#### Computing

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **WYSIWYG** | Not enough data | 6.7 (15 reviews) | Not enough data | 
| **AI/Machine Learning** | Not enough data | 6.1 (15 reviews) | Not enough data | 
| **Little to No Coding** | Not enough data | 8.3 (15 reviews) | Not enough data | 

#### Experimental Design

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Multivariate testing capacities** | Not enough data | 7.3 (15 reviews) | Not enough data | 
| **Concurrent Testing** | Not enough data | 7.0 (14 reviews) | Not enough data | 
| **Mobile Testing** | Not enough data | 6.9 (15 reviews) | Not enough data | 

#### Analytics

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Reporting and Analytics** | Not enough data | 7.6 (16 reviews) | Not enough data | 
| **Heatmaps** | Not enough data | 5.0 (16 reviews) | Not enough data | 

#### Agentic AI - A/B Testing

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Selligent by Marigold** | N/A | N/A |
| **Voyado** | N/A | N/A |
| **Actito** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Selligent by Marigold** | N/A | N/A |
| **Voyado** | N/A | N/A |
| **Actito** | 9.1/10 | 19 |

#### Analysis

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Application Attribution** | Not enough data | Not enough data | 9.3 (16 reviews) | 
| **Campaign Analysis** | Not enough data | Not enough data | 8.7 (17 reviews) | 
| **Uninstall Tracking** | Not enough data | Not enough data | 8.6 (16 reviews) | 
| **Custom Dashboards** | Not enough data | Not enough data | 8.8 (16 reviews) | 

#### Campaigns

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Proximity Marketing** | Not enough data | Not enough data | 9.5 (16 reviews) | 
| **Push Notifications** | Not enough data | Not enough data | 9.0 (16 reviews) | 
| **Bulk SMS** | Not enough data | Not enough data | 9.5 (16 reviews) | 
| **Two-Way Text Messaging** | Not enough data | Not enough data | 8.8 (16 reviews) | 
| **Email Campaigns** | Not enough data | Not enough data | 9.9 (17 reviews) | 
| **Audience Segmentation** | Not enough data | Not enough data | 9.4 (17 reviews) | 

#### Engagement

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Coupons and Promotions** | Not enough data | Not enough data | 9.1 (15 reviews) | 

#### Platform

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Optimization** | Not enough data | Not enough data | 9.1 (16 reviews) | 
| **Integrations - Mobile Marketing** | Not enough data | Not enough data | 9.1 (16 reviews) | 
| **Internationalization** | Not enough data | Not enough data | 9.1 (15 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Selligent by Marigold** | N/A | N/A |
| **Voyado** | N/A | N/A |
| **Actito** | 8.6/10 | 46 |

#### Marketing Operations

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **ROI Tracking** | Not enough data | Not enough data | 8.1 (29 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | Not enough data | 8.6 (34 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | Not enough data | 8.7 (30 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | Not enough data | 8.9 (30 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | Not enough data | 8.8 (21 reviews) | 
| **White Label** | Not enough data | Not enough data | 8.9 (21 reviews) | 

#### Campaign Activity

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Campaign Insights** | Not enough data | Not enough data | 9.0 (34 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | Not enough data | 8.4 (37 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | Not enough data | 8.8 (26 reviews) | 
| **Multichannel Tracking** | Not enough data | Not enough data | 8.5 (30 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | Not enough data | 8.7 (33 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | Not enough data | 8.3 (20 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Unique to Selligent by Marigold (2):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)

**Unique to Voyado (7):** [Personalization Engines](https://www.g2.com/categories/personalization-engines), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [E-Merchandising Software](https://www.g2.com/categories/e-merchandising), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Personalization Software](https://www.g2.com/categories/personalization)

**Unique to Actito (5):** [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Selligent by Marigold | Voyado | Actito | 
|---|---|---|---|
| **Small-Business** | 15.6% | 30.4% | 34.5% | 
| **Mid-Market** | 50.0% | 50.7% | 45.0% | 
| **Enterprise** | 34.4% | 18.8% | 20.5% | 

### By Industry

#### Selligent by Marigold

- **Marketing and Advertising:** 12.5%
- **Retail:** 9.4%
- **Internet:** 9.4%
- **Automotive:** 6.3%
- **Photography:** 6.3%
- **Computer Software:** 6.3%
- **Health, Wellness and Fitness:** 6.3%
- **Hospitality:** 6.3%
- **Banking:** 3.1%
- **Building Materials:** 3.1%
- **Other:** 31.3%

#### Voyado

- **Retail:** 23.5%
- **Apparel & Fashion:** 20.6%
- **Marketing and Advertising:** 7.4%
- **Consumer Goods:** 7.4%
- **Information Technology and Services:** 5.9%
- **Computer Software:** 4.4%
- **Health, Wellness and Fitness:** 4.4%
- **Business Supplies and Equipment:** 1.5%
- **Computer & Network Security:** 1.5%
- **Computer Hardware:** 1.5%
- **Other:** 22.1%

#### Actito

- **Marketing and Advertising:** 8.2%
- **Retail:** 8.2%
- **Leisure, Travel & Tourism:** 7.6%
- **Online Media:** 5.3%
- **Financial Services:** 4.7%
- **Banking:** 4.7%
- **Consumer Goods:** 4.1%
- **Food & Beverages:** 3.5%
- **Broadcast Media:** 2.9%
- **Transportation/Trucking/Railroad:** 2.9%
- **Other:** 47.6%

---
## Alternatives

### Alternatives to Selligent by Marigold

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14757 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (624 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1352 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3136 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1680 reviews)
- [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) — 3.9/5 stars (626 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)

### Alternatives to Voyado

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1352 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (624 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1680 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1203 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14757 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4462 reviews)
- [Algolia](https://www.g2.com/products/algolia/reviews) — 4.5/5 stars (451 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1185 reviews)

### Alternatives to Actito

- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (624 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14757 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1203 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1352 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3136 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14689 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4462 reviews)

---
## Top Discussions

### Selligent by Marigold

No discussions available for this product.

### Voyado

- Title: [Can I use this for entermain](https://www.g2.com/discussions/can-i-use-this-for-entermain) — 1 comment, 1 upvote
  > **Top comment:** "Try this product ,:- https://jvz1.com/c/2817839/393694/"

### Actito

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/selligent-by-marigold-vs-voyado-vs-actito)