Introducing G2.ai, the future of software buying.Try now
Compare Searchmetrics and Similarweb 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Profound
Visit Website
At a Glance
Market Segments
Mid-Market (38.3% of reviews)
Mid-Market (42.3% of reviews)
Entry-Level Pricing
Included in Suite
Free Trial
Searchmetrics
Star Rating
(48)4.3 out of 5
Market Segments
Mid-Market (38.3% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Included in Suite
Browse all 4 pricing plansSimilarweb
Star Rating
(1,008)4.5 out of 5
Market Segments
Mid-Market (42.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Searchmetrics excels in SEO Auditing with a score of 9.0, highlighting its robust SEO Auditing & Monitoring features, while Similarweb's score of 7.9 indicates it may not be as comprehensive in this area.
- Reviewers mention that Similarweb shines in Competitor Analysis with a score of 9.1, providing detailed insights that users find invaluable for strategic planning, whereas Searchmetrics scores 8.4, suggesting it may lack some depth in this functionality.
- G2 users note that Searchmetrics offers superior Content Insights with a score of 8.9, which helps users understand their content performance better, while Similarweb's score of 8.1 indicates it may not provide as detailed insights.
- Users on G2 report that Similarweb has a more user-friendly interface, reflected in its Ease of Use score of 8.6 compared to Searchmetrics' 7.5, making it easier for new users to navigate and utilize effectively.
- Reviewers say that Searchmetrics provides excellent support with a Quality of Support score of 8.5, which users appreciate, while Similarweb's score of 8.7 suggests it also offers good support but may not be as responsive.
- Users report that Searchmetrics has a more comprehensive approach to Technical SEO with a score of 8.1, while Similarweb's lower score of 7.2 indicates it may not cover all technical aspects as thoroughly.
Pricing
Entry-Level Pricing
Searchmetrics
Research Cloud
Included in Suite
Data-driven marketing teams use Searchmetrics Research Cloud as the single source of information to understand current and historic global market performance for websites. Immediately available metrics provide instant insights and direct competitive comparisons at the domain, category, and URL level. Surfacing performance gaps allows marketers to uncover opportunities, set strategy and prioritize actions.
- On-demand Keyword, URL, and competitive Research in 50+ Petabyte search database.
Similarweb
Free trial
Free Trial
Ideal for Individual marketers who want to have basic data about their competitors.
- Basic Traffic Overview
Free Trial
Searchmetrics
Free Trial is available
Similarweb
Free Trial is available
Ratings
Meets Requirements
8.3
44
8.5
826
Ease of Use
7.5
44
8.6
834
Ease of Setup
7.7
17
8.7
337
Ease of Admin
8.1
19
8.6
268
Quality of Support
8.5
36
8.7
734
Has the product been a good partner in doing business?
8.6
19
8.7
273
Product Direction (% positive)
6.9
41
8.9
788
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.3
472
Not enough data
8.4
234
Agentic AI - Competitive Intelligence
Not enough data
7.6
22
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
499
Platform Content
Not enough data
Feature Not Available
Platform Reporting
Not enough data
8.2
504
Not enough data
8.4
505
SEO Auditing & Monitoring
7.5
10
7.6
53
9.0
10
8.1
54
8.3
11
8.1
136
8.1
12
7.4
48
Agentic AI - SEO Tools
Not enough data
7.7
11
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
11
SEO Content & Rankings
7.1
28
7.6
137
8.5
37
8.5
192
8.2
33
8.2
157
8.2
10
7.9
144
8.9
12
8.2
148
SEO Reporting
8.4
36
9.0
194
8.9
12
8.7
175
7.6
9
8.3
163
7.6
7
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data collection
Not enough data
7.2
270
Not enough data
Feature Not Available
Not enough data
7.8
343
|
Verified
Not enough data
Feature Not Available
Not enough data
7.8
337
|
Verified
Segment Trending
Not enough data
8.4
445
|
Verified
Not enough data
7.5
377
Not enough data
8.3
418
|
Verified
Not enough data
Feature Not Available
Analysis
Not enough data
8.3
419
Not enough data
8.4
444
|
Verified
Not enough data
7.7
325
|
Verified
Platform
Not enough data
8.5
455
|
Verified
Not enough data
8.3
390
|
Verified
Not enough data
7.3
315
|
Verified
Not enough data
7.5
305
|
Verified
Not enough data
7.8
333
|
Verified
Not enough data
8.0
313
Agentic AI - Market Intelligence
Not enough data
8.3
12
Not enough data
Feature Not Available
Platform Insights
Not enough data
7.6
199
Not enough data
7.5
180
Not enough data
7.8
196
Not enough data
7.1
209
Not enough data
8.1
219
Not enough data
8.0
209
Not enough data
7.9
207
Agentic AI - Digital Advertising Intelligence
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Additional Functionality
Not enough data
7.9
206
Not enough data
7.0
165
Platform Basics
Not enough data
8.4
217
Not enough data
7.4
193
Not enough data
8.1
225
Platform Data
Not enough data
7.4
163
Not enough data
8.0
188
Not enough data
8.7
226
Not enough data
7.6
184
Agentic AI - Operational Risk Management
Not enough data
Feature Not Available
Data Management
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
Feature Not Available
Data as a Service
Not enough data
9.4
6
Not enough data
9.7
6
Architecture
Not enough data
Feature Not Available
Not enough data
Feature Not Available
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.7
137
Not enough data
Feature Not Available
Metrics
Not enough data
8.1
116
Not enough data
8.3
126
Not enough data
8.3
128
Not enough data
8.0
119
Not enough data
7.7
117
Not enough data
8.7
129
Agentic AI - Content Analytics
Not enough data
7.7
13
Not enough data
7.6
13
Not enough data
7.9
13
Not enough data
8.3
13
Not enough data
8.8
13
Categories
Categories
Shared Categories
Searchmetrics and Similarweb are categorized as SEO Tools
Unique Categories
Searchmetrics has no unique categories
Similarweb is categorized as Data as a Service (DaaS), Paid Search Intelligence, Digital Advertising Intelligence, Competitive Intelligence, Market Intelligence, Content Analytics, and Answer Engine Optimization (AEO)
Reviews
Reviewers' Company Size
Searchmetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Similarweb
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
34.0%
Internet
8.5%
Information Technology and Services
6.4%
Entertainment
6.4%
Retail
4.3%
Other
40.4%
Marketing and Advertising
26.6%
Retail
7.1%
Financial Services
6.8%
Information Technology and Services
5.8%
Computer Software
4.3%
Other
49.4%
Discussions
Searchmetrics for SMB?
1 Comment
FL
Let me know if you have a few minutes to speak and we'll see if we can create the appropriate pricing for you. f.lee@searchmetrics.comRead more
Searchmetrics has no more discussions with answers
ffffff
2 Comments
PM
It's awesome tool, the only one that helps to have a clear overwiew about traffic and competition.
Read more
Can I see what e-Commerce platform that use by the website?
1 Comment
OB
Hi Lifnur,
Similarweb provides a premium feature called 'Website Technologies' which provides a list of the web plugin applications or integrations...Read more
When will Similarweb APIs be available for new metrics like Sessions per user, Avg Session time in App analysis catgeory
1 Comment
OB
Hi Kishore, good news! This data is now available through our App Intelligence tool. You can read more about this here:...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
