# SE Ranking vs Yoast Comparison --- ## AI Generated Summary - **G2 reviewers report** that SE Ranking excels in providing a comprehensive suite of tools at a competitive price, making it a popular choice among agencies. Users appreciate its **clean interface** and the ability to access 80–90% of necessary features without overwhelming complexity. - **Users say** that SE Ranking's **website audit feature** is particularly user-friendly, allowing for quick assessments of SEO faults with just a one-step process. This efficiency is a significant advantage for those managing multiple client websites. - **Reviewers mention** that Yoast's **traffic light system** provides instant feedback, which is beneficial for optimizing listings. This feature is especially praised for its seamless integration with platforms like WordPress and Shopify, making it a go-to for many users focused on content optimization. - **According to verified reviews** , SE Ranking outshines Yoast in terms of **customer support quality** , with users highlighting the responsiveness and helpfulness of the support team. This aspect is crucial for users who may need assistance during their SEO efforts. - **Users report** that while Yoast is easy to use, especially for beginners, it may not offer the same depth of features as SE Ranking. Some users feel that the free version of Yoast is sufficient for basic needs, but they may miss out on advanced functionalities that SE Ranking provides. - **Reviewers note** that SE Ranking's **keyword research and SERP rank tracking** capabilities are superior, allowing users to stay updated on their rankings and those of competitors. This feature is particularly valuable for agencies looking to maintain a competitive edge in SEO strategies. | | SE Ranking | Yoast | |---|---|---| | **Star Rating** | 4.8 out of 5 | 4.5 out of 5 | | **Total Reviews** | 1,554 | 202 | | **Largest Market Segment** | Small-Business (88.8% of reviews) | Small-Business (82.4% of reviews) | | **Entry Level Price** | Starting at $103.20 | Starting at $19.00 Per Month | --- ## Top Pros & Cons ### SE Ranking Pros: - Ease of Use (45 reviews) - Features (33 reviews) Cons: - Limited Features (15 reviews) - Expensive (14 reviews) ### Yoast Pros: - SEO Optimization (7 reviews) - Ease of Use (4 reviews) Cons: - Limited Features (5 reviews) - High Costs (3 reviews) --- ## Ratings Comparison | Rating | SE Ranking | Yoast | |---|---|---| | **Meets Requirements** | 9.2 (1162 reviews) | 9.0 (139 reviews) | | **Ease of Use** | 9.2 (1170 reviews) | 9.1 (145 reviews) | | **Ease of Setup** | 9.3 (873 reviews) | 8.8 (66 reviews) | | **Ease of Admin** | 9.2 (766 reviews) | 8.7 (48 reviews) | | **Quality of Support** | 9.4 (1102 reviews) | 8.4 (103 reviews) | | **Has the product been a good partner in doing business?** | 9.4 (748 reviews) | 8.4 (42 reviews) | | **Product Direction (% positive)** | 9.5 (1099 reviews) | 8.7 (132 reviews) | --- ## Pricing ### SE Ranking #### Entry-Level Pricing Plan: Core Price: Starting at $103.20 Description: SEO + GEO for marketing teams with repeatable delivery Key Features: - 10 projects & 1 manager seat - 2k keywords & 100 prompts to track daily - 50 domains in GEO research [Browse all 3 editions](https://www.g2.com/products/se-ranking/pricing) #### Free Trial Yes ### Yoast #### Entry-Level Pricing Plan: Yoast SEO for Shopify Price: Starting at $19.00 Per Month Description: SEO best practice can be difficult to navigate, especially if you are wearing multiple hats and have limited time available. Yoast SEO for Shopify takes the guesswork out of SEO, guiding you through optimization best practice. Set up in 5 mins or less Key Features: - Structured data output for your products, meaning more attractive SERP listings - AI powered suggestions to optimize your meta descriptions and titles for SEO - Seamless integrations: judge.me, Ali Reviews, Loox, Opinew, Semrush & Weglot [Browse all 4 editions](https://www.g2.com/products/yoast-yoast/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Content Marketing | Product | Score | Reviews | |---|---|---| | **SE Ranking** | N/A | N/A | | **Yoast** | N/A | N/A | #### Content Creation | Feature | SE Ranking | Yoast | |---|---|---| | **Content Creation Tools** | Not enough data | Not enough data | | **Content Curation** | Not enough data | Not enough data | | **Buyer Personas** | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | #### Optimization | Feature | SE Ranking | Yoast | |---|---|---| | **SEO** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **Dashboards & Reporting** | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | | **ROI Reporting** | Not enough data | Not enough data | #### Logistics | Feature | SE Ranking | Yoast | |---|---|---| | **Customizable Templated Workflows** | Not enough data | Not enough data | | **Internal Communication** | Not enough data | Not enough data | | **Version Control** | Not enough data | Not enough data | | **Editing and Approval Tools** | Not enough data | Not enough data | | **Distribution Features** | Not enough data | Not enough data | | **Integrations & APIs** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | ### Local SEO | Product | Score | Reviews | |---|---|---| | **SE Ranking** | 8.7/10 | 392 | | **Yoast** | N/A | N/A | #### Local Search Optimization | Feature | SE Ranking | Yoast | |---|---|---| | **Rank Tracking** | 9.4 (348 reviews) ✓ Verified | Not enough data | | **Online Listings** | 8.7 (170 reviews) | Not enough data | | **Google My Business** | 8.5 (181 reviews) | Not enough data | | **Reputation Management** | Feature Not Available | Not enough data | | **Social Media** | 7.9 (239 reviews) ✓ Verified | Not enough data | | **Dashboards and Reporting** | 9.1 (333 reviews) ✓ Verified | Not enough data | ### Competitive Intelligence | Product | Score | Reviews | |---|---|---| | **SE Ranking** | 8.5/10 | 157 | | **Yoast** | N/A | N/A | #### Platform Basics | Feature | SE Ranking | Yoast | |---|---|---| | **Centralized Platform** | 9.0 (145 reviews) | Not enough data | | **Web Tracking** | 9.1 (141 reviews) | Not enough data | #### Agentic AI - Competitive Intelligence | Feature | SE Ranking | Yoast | |---|---|---| | **Autonomous Task Execution** | 8.3 (10 reviews) | Not enough data | #### Platform Data | Feature | SE Ranking | Yoast | |---|---|---| | **Product Details** | Feature Not Available | Not enough data | | **Customer Feedback & Reviews** | Feature Not Available | Not enough data | | **Channel Acquisition** | Feature Not Available | Not enough data | #### Platform Content | Feature | SE Ranking | Yoast | |---|---|---| | **Battlecards** | 8.0 (111 reviews) | Not enough data | #### Platform Reporting | Feature | SE Ranking | Yoast | |---|---|---| | **Customizable Dashboard** | 8.3 (127 reviews) | Not enough data | | **Benchmark Reporting** | Feature Not Available | Not enough data | ### SEO Tools | Product | Score | Reviews | |---|---|---| | **SE Ranking** | 8.3/10 | 966 | | **Yoast** | 7.9/10 | 115 | #### SEO Auditing & Monitoring | Feature | SE Ranking | Yoast | |---|---|---| | **SEO Alerting** | 8.7 (413 reviews) | Feature Not Available | | **SEO Auditing** | 9.3 (370 reviews) | Feature Not Available | | **SEO Change Tracking** | 9.3 (318 reviews) | Feature Not Available | | **Technical SEO** | 9.0 (335 reviews) | 8.6 (73 reviews) | #### Agentic AI - SEO Tools | Feature | SE Ranking | Yoast | |---|---|---| | **Autonomous Task Execution** | 7.4 (24 reviews) | Not enough data | | **Multi-step Planning** | 7.6 (23 reviews) | Not enough data | | **Cross-system Integration** | 7.9 (25 reviews) | 7.0 (5 reviews) | | **Adaptive Learning** | 7.4 (24 reviews) | 8.0 (5 reviews) | | **Natural Language Interaction** | 7.2 (23 reviews) | Not enough data | | **Proactive Assistance** | 7.6 (24 reviews) | Not enough data | | **Decision Making** | 7.7 (24 reviews) | 8.0 (5 reviews) | #### SEO Content & Rankings | Feature | SE Ranking | Yoast | |---|---|---| | **Link Building** | 8.2 (703 reviews) | Feature Not Available | | **Keyword Research** | 8.8 (806 reviews) | 7.9 (99 reviews) | | **SERP Rank Tracking** | 9.3 (812 reviews) | 7.9 (82 reviews) | | **Localization** | 8.7 (408 reviews) | 7.7 (63 reviews) | | **Content Insights** | 8.4 (291 reviews) | 8.5 (75 reviews) | #### SEO Reporting | Feature | SE Ranking | Yoast | |---|---|---| | **Competitor Analysis** | 9.0 (774 reviews) | Feature Not Available | | **Data Visualization** | 9.1 (466 reviews) | 7.7 (70 reviews) | | **Custom Reports** | 8.7 (430 reviews) | Feature Not Available | | **White Label** | 8.8 (348 reviews) | Feature Not Available | #### Generative AI | Feature | SE Ranking | Yoast | |---|---|---| | **AI Text Generation** | 7.6 (145 reviews) | 7.6 (31 reviews) | | **AI Text Summarization** | 7.8 (136 reviews) | 7.9 (30 reviews) | ### Paid Search Intelligence | Product | Score | Reviews | |---|---|---| | **SE Ranking** | 8.6/10 | 52 | | **Yoast** | N/A | N/A | #### Platform Basics | Feature | SE Ranking | Yoast | |---|---|---| | **Benchmarking** | 8.7 (47 reviews) | Not enough data | | **Ad Creatives** | 8.0 (45 reviews) | Not enough data | | **Paid Search Data** | 8.6 (50 reviews) | Not enough data | #### Platform Data | Feature | SE Ranking | Yoast | |---|---|---| | **Alerts** | 8.7 (43 reviews) | Not enough data | | **Data Access** | 8.7 (45 reviews) | Not enough data | | **Web Traffic** | 8.6 (46 reviews) | Not enough data | | **Subdomains** | 8.6 (42 reviews) | Not enough data | #### Agentic AI - Operational Risk Management | Feature | SE Ranking | Yoast | |---|---|---| | **Proactive Assistance** | Not enough data | Not enough data | ### Answer Engine Optimization (AEO) | Product | Score | Reviews | |---|---|---| | **SE Ranking** | N/A | N/A | | **Yoast** | N/A | N/A | #### AI Visibility & Tracking | Feature | SE Ranking | Yoast | |---|---|---| | **AI Mention Tracking** | Not enough data | Not enough data | | **AI Search Ranking Insights** | Not enough data | Not enough data | #### Sentiment & Brand Analysis | Feature | SE Ranking | Yoast | |---|---|---| | **AI Sentiment Monitoring** | Not enough data | Not enough data | | **AI Hallucination Detection** | Not enough data | Not enough data | #### Competitive Benchmarking | Feature | SE Ranking | Yoast | |---|---|---| | **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | | **Competitor AI Presence Comparison** | Not enough data | Not enough data | #### AI Content Optimization | Feature | SE Ranking | Yoast | |---|---|---| | **Semantic Optimization for AI Models** | Not enough data | Not enough data | | **AI-Driven Content Recommendations** | Not enough data | Not enough data | #### Reporting & Alerts | Feature | SE Ranking | Yoast | |---|---|---| | **Real-Time AI Mention Alerts** | Not enough data | Not enough data | | **AI Visibility Reporting** | Not enough data | Not enough data | ### AI Search Visibility Optimization Tools | Product | Score | Reviews | |---|---|---| | **SE Ranking** | N/A | N/A | | **Yoast** | N/A | N/A | #### AI Content Structuring - AI Search Visibility Optimization tools | Feature | SE Ranking | Yoast | |---|---|---| | **AI-Optimized Content Structuring** | Not enough data | Not enough data | | **Schema & Structured Data Optimization** | Not enough data | Not enough data | | **AI-Readable Content Formatting** | Not enough data | Not enough data | | **LLM-Ready Content Preparation** | Not enough data | Not enough data | #### Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools | Feature | SE Ranking | Yoast | |---|---|---| | **Entity Recognition & Mapping** | Not enough data | Not enough data | | **Knowledge Graph & Entity Linking** | Not enough data | Not enough data | | **Semantic Content Analysis** | Not enough data | Not enough data | | **Topic Authority Optimization** | Not enough data | Not enough data | #### AI Retrieval Optimization - AI Search Visibility Optimization tools | Feature | SE Ranking | Yoast | |---|---|---| | **Passage & Chunk Optimization** | Not enough data | Not enough data | | **AI Citation Optimization** | Not enough data | Not enough data | | **Retrieval Readiness Analysis** | Not enough data | Not enough data | | **AI Query Matching Analysis** | Not enough data | Not enough data | #### AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools | Feature | SE Ranking | Yoast | |---|---|---| | **AI Citation Monitoring** | Not enough data | Not enough data | | **AI Answer Visibility Tracking** | Not enough data | Not enough data | | **Generative Search Performance Analytics** | Not enough data | Not enough data | #### Workflow & Platform Integrations - AI Search Visibility Optimization tools | Feature | SE Ranking | Yoast | |---|---|---| | **CMS & Publishing Workflow Integrations** | Not enough data | Not enough data | ### Content Analytics | Product | Score | Reviews | |---|---|---| | **SE Ranking** | 8.4/10 | 137 | | **Yoast** | N/A | N/A | #### Tools | Feature | SE Ranking | Yoast | |---|---|---| | **Contact Collection** | Feature Not Available | Not enough data | | **Audience Insights** | Feature Not Available | Not enough data | | **Social Sharing** | Feature Not Available | Not enough data | #### Metrics | Feature | SE Ranking | Yoast | |---|---|---| | **Entry and Exit Pages** | Feature Not Available | Not enough data | | **Sessions** | 8.8 (114 reviews) | Not enough data | | **Engagement** | Feature Not Available | Not enough data | | **Return** | Feature Not Available | Not enough data | | **Conversions** | Feature Not Available | Not enough data | | **Search Rank** | 9.3 (132 reviews) | Not enough data | #### Agentic AI - Content Analytics | Feature | SE Ranking | Yoast | |---|---|---| | **Autonomous Task Execution** | 8.3 (9 reviews) | Not enough data | | **Cross-system Integration** | 8.0 (9 reviews) | Not enough data | | **Adaptive Learning** | 8.0 (9 reviews) | Not enough data | | **Proactive Assistance** | 8.0 (9 reviews) | Not enough data | | **Decision Making** | 8.3 (9 reviews) | Not enough data | ### Local Marketing | Product | Score | Reviews | |---|---|---| | **SE Ranking** | N/A | N/A | | **Yoast** | N/A | N/A | #### Platform | Feature | SE Ranking | Yoast | |---|---|---| | **Internationalization** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | | **Reporting and Dashboards** | Not enough data | Not enough data | | **Mobile User Support** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [SEO Tools](https://www.g2.com/categories/seo-tools) **Unique to SE Ranking (6):** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [AI Search Visibility Optimization Tools Software](https://www.g2.com/categories/ai-search-visibility-optimization-tools), [Local SEO Software](https://www.g2.com/categories/local-seo), [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence), [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Paid Search Intelligence Software](https://www.g2.com/categories/paid-search-intelligence) --- ## Reviewer Demographics ### By Company Size | Segment | SE Ranking | Yoast | |---|---|---| | **Small-Business** | 88.8% | 82.4% | | **Mid-Market** | 10.0% | 15.1% | | **Enterprise** | 1.2% | 2.5% | ### By Industry #### SE Ranking - **Marketing and Advertising:** 40.6% - **Internet:** 7.5% - **Information Technology and Services:** 6.0% - **Computer Software:** 4.6% - **Retail:** 2.3% - **Design:** 2.1% - **Leisure, Travel & Tourism:** 1.7% - **Online Media:** 1.3% - **Consumer Goods:** 1.3% - **Health, Wellness and Fitness:** 1.1% - **Other:** 31.4% #### Yoast - **Marketing and Advertising:** 26.9% - **Information Technology and Services:** 13.2% - **Computer Software:** 7.1% - **Education Management:** 4.6% - **Health, Wellness and Fitness:** 2.5% - **Online Media:** 2.5% - **Writing and Editing:** 2.5% - **Accounting:** 2.0% - **Photography:** 2.0% - **Entertainment:** 2.0% - **Other:** 34.5% --- ## Alternatives ### Alternatives to SE Ranking - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3383 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (699 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1167 reviews) - [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (464 reviews) - [Seobility](https://www.g2.com/products/seobility/reviews) — 4.6/5 stars (402 reviews) - [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (772 reviews) - [Moz Pro](https://www.g2.com/products/moz-pro/reviews) — 4.3/5 stars (608 reviews) - [BrightEdge](https://www.g2.com/products/brightedge/reviews) — 4.4/5 stars (817 reviews) - [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews) - [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4060 reviews) ### Alternatives to Yoast - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3383 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (699 reviews) - [Surfer](https://www.g2.com/products/surfer-surfer/reviews) — 4.8/5 stars (543 reviews) - [Squirrly SEO by AISQ](https://www.g2.com/products/squirrly-seo-by-aisq/reviews) — 4.7/5 stars (150 reviews) - [SEOPress](https://www.g2.com/products/seopress/reviews) — 4.4/5 stars (15 reviews) - [Moz Pro](https://www.g2.com/products/moz-pro/reviews) — 4.3/5 stars (608 reviews) - [RankIQ](https://www.g2.com/products/rankiq/reviews) — 4.9/5 stars (532 reviews) - [Seobility](https://www.g2.com/products/seobility/reviews) — 4.6/5 stars (402 reviews) - [BrightEdge](https://www.g2.com/products/brightedge/reviews) — 4.4/5 stars (817 reviews) - [Frase.io](https://www.g2.com/products/frase-io/reviews) — 4.8/5 stars (302 reviews) --- ## Top Discussions ### SE Ranking - Title: [What is SE Ranking used for?](https://www.g2.com/discussions/what-is-se-ranking-used-for) — 2 comments > **Top comment:** "SEO Keyword Research, Rank Tracking, Competitor Monitoring." - Title: [Are you considering to partner with any AI writing tools or Wordpress plugins?](https://www.g2.com/discussions/are-you-considering-to-partner-with-any-ai-writing-tools-or-wordpress-plugins) — 2 comments, 1 upvote > **Top comment:** "yes, I'm using Wordtune. I'd love to propose AI writing tools to my clients. Essential is multilanguage." - Title: [Are there tutorials for fixing technical SEO issues?](https://www.g2.com/discussions/are-there-tutorials-for-fixing-technical-seo-issues) — 2 comments, 1 upvote > **Top comment:** "Hello. We create all sorts of educational content: how-tos, webinars, expert talks on YouTube https://www.youtube.com/c/SerankingCom, in-depth articles on..." - Title: [How to use SEranking for finding and tracking link building prospects?](https://www.g2.com/discussions/32676-how-to-use-seranking-for-finding-and-tracking-link-building-prospects) — 2 comments, 2 upvotes *(includes official response)* > **Top comment:** "Hi Karthika, and thanks for a nice question, we have 2 Tools for this process - Backlink Monitor and Backlink Checker. So you can first analyze any domain,..." - Title: [How do I get assistance in fixing errors I cant fix.](https://www.g2.com/discussions/how-do-i-get-assistance-in-fixing-errors-i-cant-fix) — 2 comments, 1 upvote > **Top comment:** "There are 3 ways of getting answers from them, Chat, e-Mail, or phone. I've tried the Chat and it took them less than 3 minutes to answer my questions." ### Yoast - Title: [How can we go beyond Yoast?](https://www.g2.com/discussions/how-can-we-go-beyond-yoast) — 4 comments, 1 upvote > **Top comment:** "Ok, so you want to know about What Yoast offers beyond SEO, right? Ans : In reality Yoast is a Company which only offer SEO for Everyone. Their main..." - Title: [What is Yoast software?](https://www.g2.com/discussions/what-is-yoast-software) — 2 comments > **Top comment:** "Yoast is an app that helps you add SEO to your Wordpress site/blog. Very helpful if you don’t know much about that" - Title: [What can Yoast do?](https://www.g2.com/discussions/what-can-yoast-do) — 2 comments > **Top comment:** "You can manage on page SEO of the site using this tool. The tool suggests all necessary elements you can work on for SEO." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/se-ranking-vs-yoast-yoast)