# SE Ranking, Searchmetrics vs Serpstat Comparison

| | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **Star Rating** | 4.8 out of 5 | 4.3 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 1,547 | 48 | 464 | 
| **Largest Market Segment** | Small-Business (88.8% of reviews) | Mid-Market (38.3% of reviews) | Small-Business (80.4% of reviews) | 
| **Entry Level Price** | Starting at $103.20 | Included in Suite | Free Trial | 

---
## Top Pros & Cons

### SE Ranking

Pros:
- Ease of Use (47 reviews)
- Features (34 reviews)

Cons:
- Limited Features (16 reviews)
- Expensive (14 reviews)

### Searchmetrics

**Not enough data**

### Serpstat

Pros:
- Advanced Search (1 reviews)
- Competitor Analysis (1 reviews)


---
## Ratings Comparison
| Rating | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
  | **Meets Requirements** | 9.2 (1157 reviews) | 8.3 (44 reviews) | 9.1 (414 reviews) | 
  | **Ease of Use** | 9.2 (1165 reviews) | 7.5 (44 reviews) | 8.8 (417 reviews) | 
  | **Ease of Setup** | 9.3 (868 reviews) | 7.7 (17 reviews) | 9.0 (198 reviews) | 
  | **Ease of Admin** | 9.2 (766 reviews) | 8.1 (19 reviews) | 9.0 (193 reviews) | 
  | **Quality of Support** | 9.4 (1097 reviews) | 8.5 (36 reviews) | 9.4 (377 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (748 reviews) | 8.6 (19 reviews) | 9.5 (185 reviews) | 
  | **Product Direction (% positive)** | 9.5 (1095 reviews) | 6.9 (41 reviews) | 9.1 (401 reviews) | 

---
## Pricing

### SE Ranking

#### Entry-Level Pricing

Plan: Core

Price: Starting at $103.20

Description: SEO + GEO for marketing teams with repeatable delivery

Key Features:
- 10 projects &amp; 1 manager seat
- 2k keywords &amp; 100 prompts to track daily
- 50 domains in GEO research

[Browse all 3 editions](https://www.g2.com/products/se-ranking/pricing)

#### Free Trial

Yes

### Searchmetrics

#### Entry-Level Pricing

Plan: Research Cloud

Price: Included in Suite

Description: Data-driven marketing teams use Searchmetrics Research Cloud as the single source of information to understand current and historic global market performance for websites. Immediately available metrics provide instant insights and direct competitive comparisons at the domain, category, and URL level. Surfacing performance gaps allows marketers to uncover opportunities, set strategy and prioritize actions.

Key Features:
- On-demand Keyword, URL, and competitive Research in 50+ Petabyte search database.

[Browse all 4 editions](https://www.g2.com/products/searchmetrics/pricing)

#### Free Trial

Yes

### Serpstat

#### Entry-Level Pricing

Plan:  Free Trial

Price: Free Trial

Description: Trying out Serpstat with a free trial is an excellent way to experience it.

Key Features:
- Seats: 1

[Browse all 5 editions](https://www.g2.com/products/serpstat/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **SE Ranking** | N/A | N/A |
| **Searchmetrics** | N/A | N/A |
| **Serpstat** | N/A | N/A |

#### Content Creation

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | Not enough data | 

#### Optimization

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **SEO** | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Dashboards &amp; Reporting** | Not enough data | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | Not enough data | 

#### Logistics

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | Not enough data | 
| **Integrations &amp; APIs** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 

### Local SEO

| Product | Score | Reviews |
|---|---|---|
| **SE Ranking** | 8.7/10 | 392 |
| **Searchmetrics** | N/A | N/A |
| **Serpstat** | N/A | N/A |

#### Local Search Optimization

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **Rank Tracking** | 9.4 (348 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Online Listings** | 8.7 (170 reviews) | Not enough data | Not enough data | 
| **Google My Business** | 8.5 (181 reviews) | Not enough data | Not enough data | 
| **Reputation Management** | Feature Not Available | Not enough data | Not enough data | 
| **Social Media** | 7.9 (239 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Dashboards and Reporting** | 9.1 (333 reviews) ✓ Verified | Not enough data | Not enough data | 

### Competitive Intelligence

| Product | Score | Reviews |
|---|---|---|
| **SE Ranking** | 8.5/10 | 155 |
| **Searchmetrics** | N/A | N/A |
| **Serpstat** | 9.3/10 | 6 |

#### Platform Basics

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **Centralized Platform** | 9.0 (145 reviews) | Not enough data | Not enough data | 
| **Web Tracking** | 9.1 (139 reviews) | Not enough data | Feature Not Available | 

#### Agentic AI - Competitive Intelligence

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.3 (10 reviews) | Not enough data | Not enough data | 

#### Platform Data

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **Product Details** | Feature Not Available | Not enough data | Not enough data | 
| **Customer Feedback &amp; Reviews** | Feature Not Available | Not enough data | Not enough data | 
| **Channel Acquisition** | Feature Not Available | Not enough data | Not enough data | 

#### Platform Content 

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **Battlecards** | 8.0 (111 reviews) | Not enough data | Not enough data | 

#### Platform Reporting

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **Customizable Dashboard** | 8.3 (127 reviews) | Not enough data | Not enough data | 
| **Benchmark Reporting** | Feature Not Available | Not enough data | 9.3 (5 reviews) | 

### SEO Tools

| Product | Score | Reviews |
|---|---|---|
| **SE Ranking** | 8.3/10 | 962 |
| **Searchmetrics** | 8.2/10 | 38 |
| **Serpstat** | 8.9/10 | 358 |

#### SEO Auditing &amp; Monitoring

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **SEO Alerting** | 8.7 (413 reviews) | 7.5 (10 reviews) | 9.0 (33 reviews) | 
| **SEO Auditing** | 9.3 (366 reviews) | 9.0 (10 reviews) | 9.0 (27 reviews) | 
| **SEO Change Tracking** | 9.3 (318 reviews) | 8.3 (11 reviews) | 8.8 (26 reviews) | 
| **Technical SEO** | 9.0 (333 reviews) | 8.1 (12 reviews) | 9.1 (27 reviews) | 

#### Agentic AI - SEO Tools

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.4 (24 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 7.6 (23 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.9 (25 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.4 (24 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 7.2 (23 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.6 (24 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 7.7 (24 reviews) | Not enough data | Not enough data | 

#### SEO Content &amp; Rankings

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **Link Building** | 8.2 (702 reviews) | 7.1 (28 reviews) | 8.5 (320 reviews) | 
| **Keyword Research** | 8.8 (805 reviews) | 8.5 (37 reviews) | 9.0 (338 reviews) | 
| **SERP Rank Tracking** | 9.3 (810 reviews) | 8.2 (33 reviews) | 8.9 (325 reviews) | 
| **Localization** | 8.7 (407 reviews) | 8.2 (10 reviews) | 8.6 (32 reviews) | 
| **Content Insights** | 8.4 (291 reviews) | 8.9 (12 reviews) | 8.6 (22 reviews) | 

#### SEO Reporting

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **Competitor Analysis** | 9.0 (773 reviews) | 8.4 (36 reviews) | 8.9 (321 reviews) | 
| **Data Visualization** | 9.1 (466 reviews) | 8.9 (12 reviews) | 9.1 (35 reviews) | 
| **Custom Reports** | 8.7 (430 reviews) | 7.6 (9 reviews) | 8.8 (32 reviews) | 
| **White Label** | 8.8 (348 reviews) | 7.6 (7 reviews) | 9.0 (23 reviews) | 

#### Generative AI

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **AI Text Generation** | 7.6 (145 reviews) | Not enough data | Not enough data | 
| **AI Text Summarization** | 7.8 (136 reviews) | Not enough data | Feature Not Available | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **SE Ranking** | N/A | N/A |
| **Searchmetrics** | N/A | N/A |
| **Serpstat** | 9.8/10 | 7 |

#### Data collection

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **Natural Language Processing (NLP)** | Not enough data | Not enough data | 9.7 (5 reviews) | 
| **Data Sources** | Not enough data | Not enough data | 9.7 (5 reviews) | 
| **Custom Research Sources** | Not enough data | Not enough data | 9.7 (5 reviews) | 
| **Lead Enrichment** | Not enough data | Not enough data | 9.7 (5 reviews) | 
| **Advanced Data Collection** | Not enough data | Not enough data | 10.0 (6 reviews) | 

#### Segment Trending

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **Web** | Not enough data | Not enough data | 10.0 (7 reviews) | 
| **Social** | Not enough data | Not enough data | 9.7 (5 reviews) | 
| **Benchmarks** | Not enough data | Not enough data | 10.0 (6 reviews) | 
| **Finance ** | Not enough data | Not enough data | 10.0 (5 reviews) | 

#### Analysis

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **Custom Dashboards** | Not enough data | Not enough data | 10.0 (6 reviews) | 
| **Reports** | Not enough data | Not enough data | 9.8 (7 reviews) | 
| **Integrations** | Not enough data | Not enough data | 9.7 (6 reviews) | 

#### Platform

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **Search** | Not enough data | Not enough data | 10.0 (7 reviews) | 
| **User, Role, And Access Management** | Not enough data | Not enough data | 9.2 (6 reviews) | 
| **Mobile User Support** | Not enough data | Not enough data | 9.3 (5 reviews) | 
| **Alerts** | Not enough data | Not enough data | 10.0 (6 reviews) | 
| **Collaboration** | Not enough data | Not enough data | 9.3 (5 reviews) | 
| **Compliance** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Market Intelligence

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Paid Search Intelligence

| Product | Score | Reviews |
|---|---|---|
| **SE Ranking** | 8.6/10 | 52 |
| **Searchmetrics** | N/A | N/A |
| **Serpstat** | N/A | N/A |

#### Platform Basics

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **Benchmarking** | 8.7 (47 reviews) | Not enough data | Not enough data | 
| **Ad Creatives** | 8.0 (45 reviews) | Not enough data | Not enough data | 
| **Paid Search Data** | 8.6 (50 reviews) | Not enough data | Not enough data | 

#### Platform Data

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **Alerts** | 8.7 (43 reviews) | Not enough data | Not enough data | 
| **Data Access** | 8.7 (45 reviews) | Not enough data | Not enough data | 
| **Web Traffic** | 8.6 (46 reviews) | Not enough data | Not enough data | 
| **Subdomains** | 8.6 (42 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Operational Risk Management

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Content Creation

| Product | Score | Reviews |
|---|---|---|
| **SE Ranking** | N/A | N/A |
| **Searchmetrics** | N/A | N/A |
| **Serpstat** | N/A | N/A |

#### Planning

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **Scheduling Integration** | Not enough data | Not enough data | Not enough data | 

#### Publishing

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **Execute Content Publication** | Not enough data | Not enough data | Not enough data | 

#### Social Media

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **Social Media Integration** | Not enough data | Not enough data | Not enough data | 

#### Planning

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **Collaborative Editorial Calendars / Scheduling Content** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 
| **AI Text-to-Image** | Not enough data | Not enough data | Not enough data | 
| **AI Text-to-Video** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Content Creation

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **SE Ranking** | N/A | N/A |
| **Searchmetrics** | N/A | N/A |
| **Serpstat** | N/A | N/A |

#### AI Visibility &amp; Tracking

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **AI Mention Tracking** | Not enough data | Not enough data | Not enough data | 
| **AI Search Ranking Insights** | Not enough data | Not enough data | Not enough data | 

#### Sentiment &amp; Brand Analysis

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **AI Sentiment Monitoring** | Not enough data | Not enough data | Not enough data | 
| **AI Hallucination Detection** | Not enough data | Not enough data | Not enough data | 

#### Competitive Benchmarking

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | Not enough data | 
| **Competitor AI Presence Comparison** | Not enough data | Not enough data | Not enough data | 

#### AI Content Optimization

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **Semantic Optimization for AI Models** | Not enough data | Not enough data | Not enough data | 
| **AI-Driven Content Recommendations** | Not enough data | Not enough data | Not enough data | 

#### Reporting &amp; Alerts

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **Real-Time AI Mention Alerts** | Not enough data | Not enough data | Not enough data | 
| **AI Visibility Reporting** | Not enough data | Not enough data | Not enough data | 

### AI Search Visibility Optimization Tools

| Product | Score | Reviews |
|---|---|---|
| **SE Ranking** | N/A | N/A |
| **Searchmetrics** | N/A | N/A |
| **Serpstat** | N/A | N/A |

#### AI Content Structuring - AI Search Visibility Optimization tools 

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **AI-Optimized Content Structuring** | Not enough data | Not enough data | Not enough data | 
| **Schema &amp; Structured Data Optimization** | Not enough data | Not enough data | Not enough data | 
| **AI-Readable Content Formatting** | Not enough data | Not enough data | Not enough data | 
| **LLM-Ready Content Preparation** | Not enough data | Not enough data | Not enough data | 

#### Semantic Optimization &amp; Entity Intelligence - AI Search Visibility Optimization tools 

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **Entity Recognition &amp; Mapping** | Not enough data | Not enough data | Not enough data | 
| **Knowledge Graph &amp; Entity Linking** | Not enough data | Not enough data | Not enough data | 
| **Semantic Content Analysis** | Not enough data | Not enough data | Not enough data | 
| **Topic Authority Optimization** | Not enough data | Not enough data | Not enough data | 

#### AI Retrieval Optimization - AI Search Visibility Optimization tools 

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **Passage &amp; Chunk Optimization** | Not enough data | Not enough data | Not enough data | 
| **AI Citation Optimization** | Not enough data | Not enough data | Not enough data | 
| **Retrieval Readiness Analysis** | Not enough data | Not enough data | Not enough data | 
| **AI Query Matching Analysis** | Not enough data | Not enough data | Not enough data | 

#### AI Visibility Monitoring &amp; Analytics - AI Search Visibility Optimization tools 

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **AI Citation Monitoring** | Not enough data | Not enough data | Not enough data | 
| **AI Answer Visibility Tracking** | Not enough data | Not enough data | Not enough data | 
| **Generative Search Performance Analytics** | Not enough data | Not enough data | Not enough data | 

#### Workflow &amp; Platform Integrations - AI Search Visibility Optimization tools 

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **CMS &amp; Publishing Workflow Integrations** | Not enough data | Not enough data | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **SE Ranking** | 8.4/10 | 137 |
| **Searchmetrics** | N/A | N/A |
| **Serpstat** | 8.7/10 | 7 |

#### Tools

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **Contact Collection** | Feature Not Available | Not enough data | Not enough data | 
| **Audience Insights** | Feature Not Available | Not enough data | Not enough data | 
| **Social Sharing** | Feature Not Available | Not enough data | 8.7 (5 reviews) | 

#### Metrics

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **Entry and Exit Pages** | Feature Not Available | Not enough data | Not enough data | 
| **Sessions** | 8.8 (114 reviews) | Not enough data | Not enough data | 
| **Engagement** | Feature Not Available | Not enough data | Not enough data | 
| **Return** | Feature Not Available | Not enough data | Not enough data | 
| **Conversions** | Feature Not Available | Not enough data | Not enough data | 
| **Search Rank** | 9.3 (132 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Content Analytics

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.3 (9 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.0 (9 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 8.0 (9 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 8.0 (9 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 8.3 (9 reviews) | Not enough data | Not enough data | 

### Local Marketing

| Product | Score | Reviews |
|---|---|---|
| **SE Ranking** | N/A | N/A |
| **Searchmetrics** | N/A | N/A |
| **Serpstat** | N/A | N/A |

#### Platform

| Feature | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [SEO Tools](https://www.g2.com/categories/seo-tools)

**Unique to SE Ranking (6):** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [AI Search Visibility Optimization Tools Software](https://www.g2.com/categories/ai-search-visibility-optimization-tools), [Local SEO Software](https://www.g2.com/categories/local-seo), [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence), [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Paid Search Intelligence Software](https://www.g2.com/categories/paid-search-intelligence)


**Unique to Serpstat (6):** [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence), [Content Creation Software](https://www.g2.com/categories/content-creation), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Local SEO Software](https://www.g2.com/categories/local-seo), [Paid Search Intelligence Software](https://www.g2.com/categories/paid-search-intelligence)


---
## Reviewer Demographics

### By Company Size

| Segment | SE Ranking | Searchmetrics | Serpstat | 
|---|---|---|---|
| **Small-Business** | 88.8% | 36.2% | 80.4% | 
| **Mid-Market** | 10.0% | 38.3% | 17.2% | 
| **Enterprise** | 1.2% | 25.5% | 2.4% | 

### By Industry

#### SE Ranking

- **Marketing and Advertising:** 40.5%
- **Internet:** 7.5%
- **Information Technology and Services:** 6.0%
- **Computer Software:** 4.6%
- **Retail:** 2.4%
- **Design:** 2.1%
- **Leisure, Travel &amp; Tourism:** 1.7%
- **Online Media:** 1.4%
- **Consumer Goods:** 1.4%
- **Health, Wellness and Fitness:** 1.1%
- **Other:** 31.4%

#### Searchmetrics

- **Marketing and Advertising:** 34.0%
- **Internet:** 8.5%
- **Entertainment:** 6.4%
- **Information Technology and Services:** 6.4%
- **Automotive:** 4.3%
- **Construction:** 4.3%
- **Retail:** 4.3%
- **Media Production:** 2.1%
- **Management Consulting:** 2.1%
- **Leisure, Travel &amp; Tourism:** 2.1%
- **Other:** 25.5%

#### Serpstat

- **Marketing and Advertising:** 26.8%
- **Internet:** 13.9%
- **Information Technology and Services:** 6.6%
- **Computer Software:** 6.2%
- **Consumer Goods:** 2.7%
- **Apparel &amp; Fashion:** 2.4%
- **Health, Wellness and Fitness:** 2.0%
- **Financial Services:** 1.8%
- **Online Media:** 1.8%
- **Retail:** 1.5%
- **Other:** 34.3%

---
## Alternatives

### Alternatives to SE Ranking

- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3382 reviews)
- [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (695 reviews)
- [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1167 reviews)
- [Seobility](https://www.g2.com/products/seobility/reviews) — 4.6/5 stars (402 reviews)
- [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (772 reviews)
- [Moz Pro](https://www.g2.com/products/moz-pro/reviews) — 4.3/5 stars (608 reviews)
- [BrightEdge](https://www.g2.com/products/brightedge/reviews) — 4.4/5 stars (814 reviews)
- [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4058 reviews)
- [Web CEO](https://www.g2.com/products/web-ceo/reviews) — 4.7/5 stars (166 reviews)

### Alternatives to Searchmetrics

- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3382 reviews)
- [BrightEdge](https://www.g2.com/products/brightedge/reviews) — 4.4/5 stars (814 reviews)
- [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (772 reviews)
- [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (695 reviews)
- [Moz Pro](https://www.g2.com/products/moz-pro/reviews) — 4.3/5 stars (608 reviews)
- [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews)
- [Siteimprove](https://www.g2.com/products/siteimprove/reviews) — 4.6/5 stars (432 reviews)
- [seoClarity](https://www.g2.com/products/seoclarity/reviews) — 4.5/5 stars (212 reviews)
- [Raven Tools](https://www.g2.com/products/raven-tools/reviews) — 4.2/5 stars (154 reviews)
- [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) — 4.5/5 stars (559 reviews)

### Alternatives to Serpstat

- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3382 reviews)
- [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (695 reviews)
- [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1167 reviews)
- [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews)
- [Seobility](https://www.g2.com/products/seobility/reviews) — 4.6/5 stars (402 reviews)
- [Moz Pro](https://www.g2.com/products/moz-pro/reviews) — 4.3/5 stars (608 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (447 reviews)
- [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (772 reviews)
- [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) — 4.5/5 stars (559 reviews)
- [Klue](https://www.g2.com/products/klue/reviews) — 4.7/5 stars (443 reviews)

---
## Top Discussions

### SE Ranking

- Title: [What is SE Ranking used for?](https://www.g2.com/discussions/what-is-se-ranking-used-for) — 2 comments
  > **Top comment:** "SEO Keyword Research, Rank Tracking, Competitor Monitoring."
- Title: [Are you considering to partner with any AI writing tools or Wordpress plugins?](https://www.g2.com/discussions/are-you-considering-to-partner-with-any-ai-writing-tools-or-wordpress-plugins) — 2 comments, 1 upvote
  > **Top comment:** "yes, I&#39;m using Wordtune. I&#39;d love to propose AI writing tools to my clients. Essential is multilanguage."
- Title: [Are there tutorials for fixing technical SEO issues?](https://www.g2.com/discussions/are-there-tutorials-for-fixing-technical-seo-issues) — 2 comments, 1 upvote
  > **Top comment:** "Hello. We create all sorts of educational content: how-tos, webinars, expert talks on YouTube https://www.youtube.com/c/SerankingCom, in-depth articles on..."
- Title: [How to use SEranking for finding and tracking link building prospects?](https://www.g2.com/discussions/32676-how-to-use-seranking-for-finding-and-tracking-link-building-prospects) — 2 comments, 2 upvotes *(includes official response)*
  > **Top comment:** "Hi Karthika, and thanks for a nice question, we have 2 Tools for this process - Backlink Monitor and Backlink Checker. So you can first analyze any domain,..."
- Title: [How do I get assistance in fixing errors I cant fix.](https://www.g2.com/discussions/how-do-i-get-assistance-in-fixing-errors-i-cant-fix) — 2 comments, 1 upvote
  > **Top comment:** "There are 3 ways of getting answers from them, Chat, e-Mail, or phone. I&#39;ve tried the Chat and it took them less than 3 minutes to answer my questions."

### Searchmetrics

- Title: [Searchmetrics for SMB?](https://www.g2.com/discussions/searchmetrics-for-smb) — 1 comment, 1 upvote
  > **Top comment:** "Let me know if you have a few minutes to speak and we&#39;ll see if we can create the appropriate pricing for you. f.lee@searchmetrics.com"

### Serpstat

- Title: [What is Serpstat used for?](https://www.g2.com/discussions/what-is-serpstat-used-for) — 3 comments
  > **Top comment:** "helps us analyze our competitor ads and perform long-tail keyword research,"
- Title: [Will you have any sales in future?](https://www.g2.com/discussions/will-you-have-any-sales-in-future) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Hi Alex,
We will be happy to have you back and provide you with a personal offer as our recent customer. Please, get in touch via email v.alokhin@serpstat.com"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/se-ranking-vs-searchmetrics-vs-serpstat)

