Link copied to clipboard

# Scoop.it vs UpContent Comparison - What are their main differences?

Share
[
Export
](/compare/scoop-it/upcontent/export.csv)

Scoop.itUpContent[+ Add Product](#)

Reviews

**Scoop.it** [

4.6/5(28)

](https://www.g2.com/products/scoop-it/reviews#reviews)

**UpContent** [

4.4/5(292)

](https://www.g2.com/products/upcontent/reviews#reviews)

Pricing

**Scoop.it**
Free Trial

**Free Trial** With One-Time Purchase · Free

**UpContent**
Free Trial

**$15.00** Per Month · Sharer

**Pricing Insights**
from reviews

Time to Implement

**Scoop.it**
\<1 monthFaster

Based on 6 responses

**UpContent**
2 months

Based on 78 responses

Return on Investment

**Scoop.it**
Not enough reviews yet

**UpContent**
14 months

Based on 60 responses

Perceived Cost

**Scoop.it**
$$$$$

**UpContent**
$$$$$

Average Discount

**Scoop.it**
Not enough reviews yet

**UpContent**
11%

 ![Scoop.it](https://images.g2crowd.com/uploads/product/hd_favicon/68e3ba1e9ec2ad2e8e55152bd76a7731/scoop-it.svg "Scoop.it")

 ![UpContent](https://images.g2crowd.com/uploads/product/hd_favicon/4884db5164e04d1d552a88e4db5cb351/upcontent.svg "UpContent")

G2 offers free advice on this comparison.

Chat with an expert

How do we contact you?

 ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message

 ![](/assets/advisor_router/phone_call-c9171db19e0526ecaea5fcbe1122f2ba459d8ab314c830a23440e5a1a536d62f.svg)Phone Call

Who do you want to talk with?

 ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)AI Agent

 ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human

Pros & Cons

**Scoop.it**
Not enough data

**UpContent**
[
Ease of Use (12)
](https://www.g2.com/products/upcontent/reviews?filters%5Bsentiment_snippet%5D=1885258&qs=pros-and-cons#reviews)[
Content Management (9)
](https://www.g2.com/products/upcontent/reviews?filters%5Bsentiment_snippet%5D=1885548&qs=pros-and-cons#reviews)[
Content Issues (6)
](https://www.g2.com/products/upcontent/reviews?filters%5Bsentiment_snippet%5D=1886166&qs=pros-and-cons#reviews)[
Learning Difficulty (4)
](https://www.g2.com/products/upcontent/reviews?filters%5Bsentiment_snippet%5D=1885794&qs=pros-and-cons#reviews)

Integrations

**Scoop.it**
Not enough data

**UpContent**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ff3e7035820bd5f8e5144714fcf71ef8/buffer.png "Product Avatar Image")

Buffer

](https://www.g2.com/products/buffer/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9c177b894e6ccce4e4b166036320ab88/constant-contact.jpg "Product Avatar Image")

Constant Contact

](https://www.g2.com/products/constant-contact/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_de38ded54192865bf536f210b4a47ec4/hootsuite.png "Product Avatar Image")

Hootsuite

](https://www.g2.com/products/hootsuite/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7ddcaf3646ff8eeaafd0f1f84d42ffb1/hootsuite-amplify.png "Product Avatar Image")

Hootsuite Amplify

](https://www.g2.com/products/hootsuite-amplify/reviews)[
View all
](https://www.g2.com/products/upcontent/integrations)

Screenshots

**Scoop.it**
 ![Scoop.it screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/89481/Curated-content-hub.png)

**UpContent**
 ![UpContent screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/80236/G2-Screenshot--Main.png)

Ratings

Meets Requirements

**Scoop.it**

8.8

8.827

**UpContent**

8.8

8.8224

Ease of Use

**Scoop.it**

9.0

9.027

**UpContent**

8.4

8.4227

Ease of Setup

**Scoop.it**

7.0

7.011

**UpContent**

8.7

8.7129

Ease of Admin

**Scoop.it**

7.6

7.611

**UpContent**

8.9

8.9112

Quality of Support

**Scoop.it**

9.0

9.023

**UpContent**

9.6

9.6208

Has the product been a good partner in doing business?

**Scoop.it**

9.5

9.510

**UpContent**

9.6

9.6112

Product Direction (% positive)

**Scoop.it**

9.1

9.127

**UpContent**

8.7

8.7224

Features

Content Curation[Hide 20 FeaturesShow 20 Features](javascript:void(0);)

Not enough data

7.9

113

Content Discovery

Query Builder

Not enough data

8.4(won by default)

94

Content Sources

Not enough data

8.5(won by default)

100

Content Suggestions

Not enough data

8.4(won by default)

99

Multimedia Support

Not enough data

8.3(won by default)

20

Content Curation

Collaboration

Not enough data

8.6(won by default)

74

Content Management

Not enough data

8.7(won by default)

94

Customization

Not enough data

8.8(won by default)

93

Analytics and Reporting

Not enough data

7.3(won by default)

21

Content Distribution

Social Media

Not enough data

8.7(won by default)

83

Email Marketing

Not enough data

8.4(won by default)

76

Blogs/Websites

Not enough data

8.7(won by default)

77

Integrations

Not enough data

8.5(won by default)

85

SEO

Not enough data

7.2(won by default)

20

Agentic AI - Content Curation

Autonomous Task Execution

Not enough data

6.9(won by default)

6

Multi-step Planning

Not enough data

7.2(won by default)

6

Cross-system Integration

Not enough data

7.3(won by default)

5

Adaptive Learning

Not enough data

8.1(won by default)

6

Natural Language Interaction

Not enough data

7.2(won by default)

6

Proactive Assistance

Not enough data

6.4(won by default)

6

Decision Making

Not enough data

6.1(won by default)

6

Content Experience Platforms[Hide 8 FeaturesShow 8 Features](javascript:void(0);)

Not enough data

8.6

34

Content Creation

Content Management

Not enough data

9.3(won by default)

29

|

Verified

Agentic AI - Content Experience Platforms

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Optimization

ROI Reporting

Not enough data

7.9(won by default)

19

|

Verified

Content Distribution[Hide 7 FeaturesShow 7 Features](javascript:void(0);)

Not enough data

8.6

118

Agentic AI - Content Distribution

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Planning

Collaborative Editorial Calendars / Scheduling Content

Not enough data

8.5(won by default)

66

Show 1 feature category with incomplete data

Content Marketing[Hide 44 FeaturesShow 44 Features](javascript:void(0);)

Not enough data

Not enough data

Content Creation

Content Creation Tools

Not enough data

Not enough data

Content Curation

Not enough data

Not enough data

Buyer Personas

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Optimization

SEO

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Dashboards & Reporting

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

ROI Reporting

Not enough data

Not enough data

Logistics

Customizable Templated Workflows

Not enough data

Not enough data

Internal Communication

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Editing and Approval Tools

Not enough data

Not enough data

Distribution Features

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

User, Role, and Access Management

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Additional Functionality

Alerts/Notifications

Not enough data

Not enough data

Publish Scheduling

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Editorial Calendar

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Multi-Channel Campaigns

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Scoop.it](https://images.g2crowd.com/uploads/product/hd_favicon/68e3ba1e9ec2ad2e8e55152bd76a7731/scoop-it.svg "Scoop.it")](https://www.g2.com/products/scoop-it/reviews)

Scoop.it

Small-Business(50 or fewer emp.)

65.4%

Mid-Market(51-1000 emp.)

15.4%

Enterprise(\> 1000 emp.)

19.2%

[![UpContent](https://images.g2crowd.com/uploads/product/hd_favicon/4884db5164e04d1d552a88e4db5cb351/upcontent.svg "UpContent")](https://www.g2.com/products/upcontent/reviews)

UpContent

Small-Business(50 or fewer emp.)

78.1%

Mid-Market(51-1000 emp.)

15.5%

Enterprise(\> 1000 emp.)

6.5%

Small-Business

(50 or fewer emp.)

65.4%

78.1%

Mid-Market

(51-1000 emp.)

15.4%

15.5%

Enterprise

(\> 1000 emp.)

19.2%

6.5%

Reviewers' Industry

[![Scoop.it](https://images.g2crowd.com/uploads/product/hd_favicon/68e3ba1e9ec2ad2e8e55152bd76a7731/scoop-it.svg "Scoop.it")](https://www.g2.com/products/scoop-it/reviews)
Scoop.it

Internet

14.8%

Writing and Editing

11.1%

Higher Education

7.4%

Hospital & Health Care

7.4%

Management Consulting

7.4%

Other

51.9%

[![UpContent](https://images.g2crowd.com/uploads/product/hd_favicon/4884db5164e04d1d552a88e4db5cb351/upcontent.svg "UpContent")](https://www.g2.com/products/upcontent/reviews)
UpContent

Marketing and Advertising

22.3%

Information Technology and Services

7.9%

Financial Services

6.5%

Computer Software

4.3%

Health, Wellness and Fitness

3.6%

Other

55.4%

FAQs

## Scoop.it vs UpContent FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between Scoop.it vs UpContent?

Scoop.it stands out for its higher reviewer satisfaction on ease of use and support, while UpContent is favored for its ease of setup and admin experience.

| [Scoop.it](https://www.g2.com/products/scoop-it/reviews) | [UpContent](https://www.g2.com/products/upcontent/reviews) |
| --- | --- |
| 4.6/5 (28 reviews) | 4.4/5 (293 reviews) |
| Small-Business | Small-Business |
| 7.0 | 8.7 |
| 9.0 | 9.6 |
| Ease of Use | Customer Support |

### How do the pricing models of Scoop.it and UpContent compare?

Reviewers consider Scoop.it the stronger value on price/cost satisfaction scores.

- **Scoop.it:** Reviewers highlight the availability of a free basic account and describe the software as worth the investment, though some mention the pricing for advanced features as a trade-off.
- **UpContent:** Reviewers appreciate the affordability for automating content posting, but several mention that the starting package could be less expensive and note higher costs when integrating with other platforms.
- **Switching reasons:** Recent UpContent reviewers cite switching from pricier, less reliable platforms due to better communication and support.

### What are the best alternatives to Scoop.it and UpContent?

The top 3 alternatives to Scoop.it and UpContent are ContentStudio, Paper.li, and Foleon.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Scoop.it](https://www.g2.com/products/scoop-it/reviews) | 4.6/5 (28 reviews) | Small-Business | Free basic account available; advanced features noted as worth the price | Ease of Use |
| [UpContent](https://www.g2.com/products/upcontent/reviews) | 4.4/5 (293 reviews) | Small-Business | Affordable for automation, but starting package could be less expensive | Customer Support |
| [ContentStudio](https://www.g2.com/products/contentstudio/reviews) | 4.6/5 (355 reviews) | Small-Business | — | — |
| [Paper.li](https://www.g2.com/products/paper-li-paper-li/reviews) | 3.5/5 (18 reviews) | Small-Business | — | — |
| [Foleon](https://www.g2.com/products/foleon/reviews) | 4.7/5 (184 reviews) | Mid-Market | — | — |

### Which Content Curation features should I prioritize when comparing Scoop.it and UpContent?

Buyers should prioritize ease of setup, quality of support, ease of use, integrations, and content management when comparing Scoop.it and UpContent.

- **Ease of Setup:** Scoop.it scores 7.0, UpContent scores 8.7.
- **Quality of Support:** Scoop.it scores 9.0, UpContent scores 9.6; UpContent has 8 all-time mentions for customer support.
- **Ease of Use:** Scoop.it scores 9.0, UpContent scores 8.4; UpContent has 12 all-time mentions for ease of use.
- **Integrations:** UpContent is cited for integrations with Hootsuite (29 all-time mentions), Buffer (16), and Constant Contact (2).
- **Content Management:** UpContent has 9 all-time mentions for content management.

### What are the pros and cons of Scoop.it vs UpContent?

Scoop.it's headline strength is ease of use, while UpContent is most recognized for customer support.

- **Scoop.it strengths:** Reviewers highlight ease of use and a user-friendly interface, with a 9.0 score for ease of use.
- **Scoop.it trade-offs:** Some reviewers mention a learning curve and desire for more social sharing options.
- **UpContent strengths:** Customer support (8 all-time mentions), ease of use (12), content management (9), time-saving (7), and easy integrations (5).
- **UpContent trade-offs:** Reviewers note content issues (6 all-time mentions), learning difficulty (4), missing features (4), and a learning curve (3).

### Is Scoop.it or UpContent better for small businesses?

UpContent is the better fit for small businesses, supported by its strong small-business segment and reviewer sentiment on ease of setup and support.

- **Scoop.it:** Largest segment is small-business; reviewers highlight ease of use and value for small teams.
- **UpContent:** Largest segment is small-business; reviewers consistently cite easy onboarding, strong support, and time-saving benefits for small teams.

### Which Content Curation platform has better integrations?

UpContent is favored by reviewers for integrations, with more frequent and diverse integration mentions.

- **Scoop.it:** Reviewers mention integration with WordPress and Buffer, but no all-time mention counts are supplied.
- **UpContent:** Hootsuite (29 all-time mentions), Buffer (16), and Constant Contact (2) are frequently cited integrations.

### How do Scoop.it and UpContent compare on customer support?

UpContent leads on Quality of Support with a 0.6-point advantage over Scoop.it (9.6 vs 9.0).

- **Scoop.it:** Reviewers describe prompt, helpful support and a responsive technical assistance team.
- **UpContent:** Reviewers consistently praise attentive, fast, and knowledgeable support, with 8 all-time mentions for customer support and frequent references to onboarding assistance.

### Which is easier to implement, Scoop.it or UpContent?

UpContent is easier to implement, with a 1.7-point higher Ease of Setup score (8.7 vs 7.0) and a 1.3-point higher Ease of Admin score (8.9 vs 7.6).

- **Scoop.it:** Reviewers note a learning curve but describe the setup as straightforward once familiar with the platform.
- **UpContent:** Reviewers highlight easy onboarding, intuitive setup, and strong support during implementation, with several citing a "set-and-forget" experience after initial configuration.

### Which product has better Social Media?

Scoop.it and UpContent are both recognized for their Social Media capabilities, with reviewers citing strong social sharing and integration features.

- **Scoop.it:** Reviewers highlight the ability to share curated content directly to social platforms like Twitter, Facebook, and LinkedIn, and mention integration with Buffer and WordPress.
- **UpContent:** Reviewers cite easy sharing to social media, integrations with Hootsuite (29 all-time mentions) and Buffer (16), and automation of social content distribution.

Alternatives

**Scoop.it Alternatives**

 ![Paper.li](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_dec36b75e42bf4339d8a1e3e2cc72a24/paper-li-paper-li.png "Paper.li")

[
Paper.li
](/products/paper-li-paper-li/reviews)

 ![ContentStudio](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_928fd90b58efe6bdf3c04f9637d2bdfa/contentstudio.png "ContentStudio")

[
ContentStudio
](/products/contentstudio/reviews)

 ![RELAYTO AI](https://images.g2crowd.com/uploads/product/hd_favicon/c1f8e513043c96a6623af35bf7aae4f1/relayto-ai.svg "RELAYTO AI")

[
RELAYTO AI
](/products/relayto-ai/reviews)

 ![SocialPilot](https://images.g2crowd.com/uploads/product/hd_favicon/1eed1cd49098aa23e482abb097f0f6c1/socialpilot.svg "SocialPilot")

[
SocialPilot
](/products/socialpilot/reviews)

**UpContent Alternatives**

 ![ContentStudio](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_928fd90b58efe6bdf3c04f9637d2bdfa/contentstudio.png "ContentStudio")

[
ContentStudio
](/products/contentstudio/reviews)

 ![Foleon](https://images.g2crowd.com/uploads/product/hd_favicon/1550848512/foleon.svg "Foleon")

[
Foleon
](/products/foleon/reviews)

 ![RELAYTO AI](https://images.g2crowd.com/uploads/product/hd_favicon/c1f8e513043c96a6623af35bf7aae4f1/relayto-ai.svg "RELAYTO AI")

[
RELAYTO AI
](/products/relayto-ai/reviews)

 ![SocialPilot](https://images.g2crowd.com/uploads/product/hd_favicon/1eed1cd49098aa23e482abb097f0f6c1/socialpilot.svg "SocialPilot")

[
SocialPilot
](/products/socialpilot/reviews)

## Scoop.it vs UpContent

When assessing the two solutions, reviewers found Scoop.it easier to use. However, UpContent is easier to set up and administer. Reviewers also preferred doing business with UpContent overall.

- Scoop.it and UpContent both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that UpContent is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Scoop.it over UpContent.