# SAP Service Cloud vs Salesforce Data 360 (formerly Data Cloud) Comparison | | SAP Service Cloud | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.3 out of 5 | | **Total Reviews** | 263 | 312 | | **Largest Market Segment** | Mid-Market (39.4% of reviews) | Enterprise (40.7% of reviews) | | **Entry Level Price** | No pricing available | $500.00 100000 Credits | --- ## Top Pros & Cons ### SAP Service Cloud Pros: - Ease of Use (25 reviews) - Features (22 reviews) Cons: - Complexity (24 reviews) - Learning Curve (21 reviews) ### Salesforce Data 360 (formerly Data Cloud) Pros: - Platform Integration (79 reviews) - Ease of Use (56 reviews) Cons: - Learning Curve (53 reviews) - Expensive (44 reviews) --- ## Ratings Comparison | Rating | SAP Service Cloud | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Meets Requirements** | 8.8 (221 reviews) | 8.9 (101 reviews) | | **Ease of Use** | 8.6 (230 reviews) | 7.7 (241 reviews) | | **Ease of Setup** | 8.1 (147 reviews) | 7.2 (206 reviews) | | **Ease of Admin** | 8.3 (70 reviews) | 8.5 (49 reviews) | | **Quality of Support** | 8.8 (217 reviews) | 8.5 (96 reviews) | | **Has the product been a good partner in doing business?** | 8.8 (68 reviews) | 9.2 (48 reviews) | | **Product Direction (% positive)** | 9.4 (223 reviews) | 9.0 (96 reviews) | --- ## Pricing ### SAP Service Cloud #### Entry-Level Pricing No pricing available #### Free Trial Yes ### Salesforce Data 360 (formerly Data Cloud) #### Entry-Level Pricing Plan: Consumption Credits Price: $500.00 100000 Credits Description: List Price Key Features: - Data Services - Segmentation & Activation [Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) #### Free Trial No --- ## Features Comparison By Category ### Help Desk | Product | Score | Reviews | |---|---|---| | **SAP Service Cloud** | 8.7/10 | 139 | | **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A | #### Ticket and Case Management | Feature | SAP Service Cloud | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Ticket creation user experience** | 8.9 (98 reviews) | Not enough data | | **Ticket response user experience** | 8.8 (99 reviews) | Not enough data | | **Workflow** | 8.7 (104 reviews) | Not enough data | | **Response Automation** | 8.5 (94 reviews) | Not enough data | | **SLA Management** | 8.6 (91 reviews) | Not enough data | | **Attachments/Screencasts** | 8.6 (89 reviews) | Not enough data | | **Ticket Collaboration** | 8.8 (92 reviews) | Not enough data | | **Customer and Contacts Database** | 8.8 (99 reviews) | Not enough data | #### Generative AI | Feature | SAP Service Cloud | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **AI Text Generation** | 8.3 (34 reviews) | Not enough data | | **AI Text Summarization** | 8.5 (34 reviews) | Not enough data | #### Agentic AI - Help Desk | Feature | SAP Service Cloud | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | 8.8 (22 reviews) | Not enough data | | **Natural Language Interaction** | 8.7 (22 reviews) | Not enough data | | **Proactive Assistance** | 8.9 (22 reviews) | Not enough data | #### Communication Channels | Feature | SAP Service Cloud | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Customer Portal** | 9.0 (90 reviews) | Not enough data | | **Email to Case** | 8.7 (93 reviews) | Not enough data | | **Chat/Live Support** | 8.7 (93 reviews) | Not enough data | | **Social Integration** | 8.5 (85 reviews) | Not enough data | | **Voice** | 8.3 (88 reviews) | Not enough data | #### Platform | Feature | SAP Service Cloud | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Mobile User Support** | 8.3 (91 reviews) | Not enough data | | **Customization ** | 8.2 (96 reviews) | Not enough data | | **User, Role, and Access Management** | 8.9 (90 reviews) | Not enough data | | **Integration** | 8.6 (94 reviews) | Not enough data | | **Reporting** | 8.7 (91 reviews) | Not enough data | | **Dashboards** | 8.9 (91 reviews) | Not enough data | ### Data Management Platform (DMP) | Product | Score | Reviews | |---|---|---| | **SAP Service Cloud** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 10 | #### Data Integration | Feature | SAP Service Cloud | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **1st-Party Data Integration** | Not enough data | 10.0 (6 reviews) | | **2nd-Party Data Integration** | Not enough data | 10.0 (5 reviews) | | **3rd-Party Data Integration** | Not enough data | 9.7 (5 reviews) | | **Offline Data Integration** | Not enough data | 8.0 (5 reviews) | | **Mobile Data Integration** | Not enough data | 9.3 (5 reviews) | | **Data Export Tools** | Not enough data | 10.0 (5 reviews) | #### Agentic AI - Data Management Platform (DMP) | Feature | SAP Service Cloud | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | | **Multi-step Planning** | Not enough data | 9.2 (6 reviews) | | **Cross-system Integration** | Not enough data | 9.8 (7 reviews) | | **Adaptive Learning** | Not enough data | 9.4 (6 reviews) | | **Proactive Assistance** | Not enough data | 9.2 (6 reviews) | | **Decision Making** | Not enough data | 8.6 (6 reviews) | #### Data Analysis & Optimization | Feature | SAP Service Cloud | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Audience Segmentation** | Not enough data | 10.0 (6 reviews) | | **Recommendations** | Not enough data | 9.2 (6 reviews) | | **Standard Dashboards** | Not enough data | 8.6 (6 reviews) | | **Custom Reports** | Not enough data | 9.4 (6 reviews) | #### Platform | Feature | SAP Service Cloud | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Permissions** | Not enough data | 8.9 (6 reviews) | | **User, Role, and Access Management** | Not enough data | 9.0 (7 reviews) | | **Performance and Reliability** | Not enough data | 9.3 (7 reviews) | | **Enterprise Scalability** | Not enough data | 9.5 (7 reviews) | | **Internationalization** | Not enough data | 10.0 (5 reviews) | ### Data Governance | Product | Score | Reviews | |---|---|---| | **SAP Service Cloud** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 11 | #### Administration | Feature | SAP Service Cloud | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Modelling** | Not enough data | 9.2 (8 reviews) | | **Recommendations** | Not enough data | 8.8 (7 reviews) | | **Workflow Management** | Not enough data | 8.1 (7 reviews) | | **Dashboards and Visualizations** | Not enough data | 8.3 (7 reviews) | #### Management | Feature | SAP Service Cloud | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Business Glossary** | Not enough data | 8.3 (7 reviews) | | **Data Discovery** | Not enough data | 9.0 (7 reviews) | | **Data Profililng** | Not enough data | 8.8 (8 reviews) | | **Reporting and Visualization** | Not enough data | 8.3 (7 reviews) | | **Data Lineage** | Not enough data | 8.3 (6 reviews) | #### Compliance | Feature | SAP Service Cloud | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Sensitive Data Compliance** | Not enough data | 9.4 (8 reviews) | | **Training and Guidelines** | Not enough data | 9.0 (7 reviews) | | **Policy Enforcement** | Not enough data | 9.3 (7 reviews) | | **Compliance Monitoring** | Not enough data | 10.0 (6 reviews) | #### Security | Feature | SAP Service Cloud | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Access Control** | Not enough data | 9.3 (7 reviews) | | **Roles Management** | Not enough data | 8.8 (7 reviews) | | **Compliance Management** | Not enough data | 9.3 (7 reviews) | #### Data Quality | Feature | SAP Service Cloud | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Preparation** | Not enough data | 9.4 (8 reviews) | | **Data Distribution** | Not enough data | 8.8 (7 reviews) | | **Data Unification** | Not enough data | 9.7 (10 reviews) | #### Maintainence | Feature | SAP Service Cloud | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Quality Management** | Not enough data | 9.0 (7 reviews) | | **Policy Management** | Not enough data | 9.0 (7 reviews) | #### Generative AI | Feature | SAP Service Cloud | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **AI Text Generation** | Not enough data | 8.1 (7 reviews) | | **AI Text Summarization** | Not enough data | 8.3 (7 reviews) | #### Agentic AI - Data Governance | Feature | SAP Service Cloud | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.3 (7 reviews) | | **Multi-step Planning** | Not enough data | 8.3 (7 reviews) | | **Cross-system Integration** | Not enough data | 9.0 (7 reviews) | | **Adaptive Learning** | Not enough data | 9.0 (7 reviews) | | **Natural Language Interaction** | Not enough data | 8.6 (7 reviews) | | **Decision Making** | Not enough data | 9.4 (6 reviews) | ### Customer Data Platform (CDP) | Product | Score | Reviews | |---|---|---| | **SAP Service Cloud** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 102 | #### Data Sourcing | Feature | SAP Service Cloud | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Enrichment** | Not enough data | 8.9 (35 reviews) | | **Expandability** | Not enough data | 9.3 (88 reviews) | | **Content Marketing** | Not enough data | 8.5 (28 reviews) | | **Multiple Devices** | Not enough data | 9.1 (30 reviews) | #### Intelligence | Feature | SAP Service Cloud | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Marketing Metrics** | Not enough data | 8.7 (32 reviews) | | **Predictive Modeling** | Not enough data | 8.7 (29 reviews) | | **Recommendation Engine** | Not enough data | 8.5 (32 reviews) | ### Audience Intelligence Platforms | Product | Score | Reviews | |---|---|---| | **SAP Service Cloud** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 9.6/10 | 14 | #### Audiences | Feature | SAP Service Cloud | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Audience Insights** | Not enough data | 10.0 (7 reviews) | | **Influencer Identification** | Not enough data | 9.2 (6 reviews) | | **Buyer Personas** | Not enough data | 9.5 (7 reviews) | | **Segmentation** | Not enough data | 9.7 (10 reviews) | #### Data Analysis | Feature | SAP Service Cloud | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Network Analysis** | Not enough data | 9.2 (6 reviews) | | **Dashboards** | Not enough data | 9.4 (6 reviews) | | **Visualizations** | Not enough data | 9.7 (6 reviews) | | **Advanced Filtering** | Not enough data | 9.3 (7 reviews) | #### Administration | Feature | SAP Service Cloud | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Marketing Integrations** | Not enough data | 9.2 (8 reviews) | | **Ad Integrations** | Not enough data | 9.4 (6 reviews) | | **Data Exporting** | Not enough data | 9.2 (6 reviews) | #### Agentic AI - Audience Intelligence Platforms | Feature | SAP Service Cloud | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | | **Cross-system Integration** | Not enough data | 8.8 (10 reviews) | | **Adaptive Learning** | Not enough data | 8.9 (6 reviews) | | **Proactive Assistance** | Not enough data | 8.9 (6 reviews) | ### Master Data Management (MDM) | Product | Score | Reviews | |---|---|---| | **SAP Service Cloud** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 10.0/10 | 6 | #### Management | Feature | SAP Service Cloud | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Hierarchy Management** | Not enough data | Not enough data | | **Reference Data Management** | Not enough data | Not enough data | | **Data Lineage** | Not enough data | Not enough data | | **Metadata Management** | Not enough data | Not enough data | #### Functionality | Feature | SAP Service Cloud | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Multi-Domain** | Not enough data | Not enough data | | **Match & Merge** | Not enough data | Not enough data | | **Relationship Mapping** | Not enough data | Not enough data | | **User Interface** | Not enough data | Not enough data | #### Security | Feature | SAP Service Cloud | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Governance** | Not enough data | 10.0 (5 reviews) | | **Data Masking** | Not enough data | Not enough data | ### Conversational Support | Product | Score | Reviews | |---|---|---| | **SAP Service Cloud** | 8.6/10 | 81 | | **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A | #### Conversational Platform | Feature | SAP Service Cloud | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Personalization** | 8.5 (66 reviews) | Not enough data | | **Omnichannel** | 8.8 (60 reviews) | Not enough data | | **Contextual Engagement** | 8.7 (60 reviews) | Not enough data | | **Proactive Engagement** | 8.6 (62 reviews) | Not enough data | #### Support Automation | Feature | SAP Service Cloud | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Intelligent Routing** | 8.5 (62 reviews) | Not enough data | | **Seamless Escalation** | 8.9 (60 reviews) | Not enough data | | **Transcripts** | 8.8 (60 reviews) | Not enough data | | **Self-Serve Support** | 8.7 (64 reviews) | Not enough data | #### Generative AI | Feature | SAP Service Cloud | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **AI Text Generation** | 8.5 (17 reviews) | Not enough data | | **AI Text Summarization** | 8.7 (17 reviews) | Not enough data | ### Customer Self-Service | Product | Score | Reviews | |---|---|---| | **SAP Service Cloud** | 8.6/10 | 122 | | **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A | #### Generative AI | Feature | SAP Service Cloud | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **AI Text Summarization** | 8.6 (26 reviews) | Not enough data | #### Self-Service Experience | Feature | SAP Service Cloud | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Knowledge Base** | 8.7 (98 reviews) | Not enough data | | **Searchable Articles** | 8.6 (95 reviews) | Not enough data | | **Community Forums** | 8.5 (95 reviews) | Not enough data | | **Mobile Optimization** | 8.3 (93 reviews) | Not enough data | | **Personalization** | 8.4 (101 reviews) | Not enough data | #### Self-Service Platform | Feature | SAP Service Cloud | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Branding** | 8.6 (98 reviews) | Not enough data | | **Automation** | 8.7 (101 reviews) | Not enough data | | **Artificial Intelligence** | 8.4 (97 reviews) | Not enough data | | **Integrations** | 8.4 (98 reviews) | Not enough data | #### Agentic AI - Customer Self-Service | Feature | SAP Service Cloud | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | 8.3 (10 reviews) | Not enough data | | **Multi-step Planning** | 9.0 (10 reviews) | Not enough data | | **Cross-system Integration** | 8.8 (10 reviews) | Not enough data | | **Adaptive Learning** | 9.2 (10 reviews) | Not enough data | | **Natural Language Interaction** | 9.2 (10 reviews) | Not enough data | | **Proactive Assistance** | 8.5 (10 reviews) | Not enough data | | **Decision Making** | 8.8 (10 reviews) | Not enough data | ### Digital Customer Service Platforms | Product | Score | Reviews | |---|---|---| | **SAP Service Cloud** | 9.3/10 | 18 | | **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A | #### Generative AI | Feature | SAP Service Cloud | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **AI Text Generation** | 9.3 (16 reviews) | Not enough data | | **AI Text Summarization** | 9.3 (17 reviews) | Not enough data | ### Identity Resolution | Product | Score | Reviews | |---|---|---| | **SAP Service Cloud** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 8.4/10 | 16 | #### Agentic AI - Firewall Software | Feature | SAP Service Cloud | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.1 (15 reviews) | | **Adaptive Learning** | Not enough data | 8.6 (15 reviews) | --- ## Categories **Unique to SAP Service Cloud (4):** [Digital Customer Service Platforms](https://www.g2.com/categories/digital-customer-service-platforms), [Conversational Support Software](https://www.g2.com/categories/conversational-support), [Help Desk Software](https://www.g2.com/categories/help-desk), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service) **Unique to Salesforce Data 360 (formerly Data Cloud) (7):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Data Management Software](https://www.g2.com/categories/data-management-software) --- ## Reviewer Demographics ### By Company Size | Segment | SAP Service Cloud | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Small-Business** | 29.7% | 19.3% | | **Mid-Market** | 39.4% | 40.0% | | **Enterprise** | 30.9% | 40.7% | ### By Industry #### SAP Service Cloud - **Information Technology and Services:** 23.2% - **Computer Software:** 9.7% - **Accounting:** 4.6% - **Telecommunications:** 4.2% - **Computer & Network Security:** 3.4% - **Hospital & Health Care:** 3.0% - **Retail:** 2.5% - **Logistics and Supply Chain:** 2.1% - **Financial Services:** 2.1% - **Pharmaceuticals:** 2.1% - **Other:** 43.0% #### Salesforce Data 360 (formerly Data Cloud) - **Information Technology and Services:** 13.9% - **Financial Services:** 8.6% - **Computer Software:** 7.9% - **Manufacturing:** 5.6% - **Consulting:** 5.2% - **Marketing and Advertising:** 3.7% - **Hospital & Health Care:** 3.4% - **Non-Profit Organization Management:** 3.4% - **Computer & Network Security:** 3.0% - **Retail:** 3.0% - **Other:** 42.3% --- ## Alternatives ### Alternatives to SAP Service Cloud - [Agentforce Service (formerly Salesforce Service Cloud)](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews) — 4.4/5 stars (7357 reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) — 4.3/5 stars (6997 reviews) - [Zoho Desk](https://www.g2.com/products/zoho-desk/reviews) — 4.4/5 stars (7780 reviews) - [ServiceNow Customer Service Management](https://www.g2.com/products/servicenow-customer-service-management/reviews) — 4.4/5 stars (478 reviews) - [Freshdesk](https://www.g2.com/products/freshdesk/reviews) — 4.4/5 stars (3752 reviews) - [HubSpot Service Hub](https://www.g2.com/products/hubspot-service-hub/reviews) — 4.4/5 stars (2917 reviews) - [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3887 reviews) - [Front](https://www.g2.com/products/front/reviews) — 4.7/5 stars (2500 reviews) - [Help Scout](https://www.g2.com/products/help-scout/reviews) — 4.4/5 stars (428 reviews) - [Gorgias](https://www.g2.com/products/gorgias/reviews) — 4.6/5 stars (564 reviews) ### Alternatives to Salesforce Data 360 (formerly Data Cloud) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (567 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (479 reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (399 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1413 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (767 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1226 reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (1348 reviews) - [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (846 reviews) --- ## Top Discussions ### SAP Service Cloud No discussions available for this product. ### Salesforce Data 360 (formerly Data Cloud) No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/sap-service-cloud-vs-salesforce-data-360-formerly-data-cloud)