# SAP Sales Cloud vs Upsales Sales and Marketing Platform Comparison --- ## AI Generated Summary - **G2 reviewers report** that SAP Sales Cloud excels in providing a comprehensive view of the sales pipeline, with users appreciating its ability to keep all customer data, leads, and sales activities in one place. This centralized approach allows for efficient tracking of opportunities and follow-ups, which is crucial for effective sales management. - **Users say** that Upsales Sales and Marketing Platform stands out for its intuitive interface, making it easy to manage leads and track customer interactions. Reviewers highlight the platform's revenue intelligence capabilities, which effectively integrate CRM and marketing automation, helping to align sales and marketing efforts seamlessly. - **According to verified reviews** , SAP Sales Cloud is praised for its mobile access, allowing users to manage deals and customer interactions from anywhere. This flexibility is a significant advantage for sales teams that need to stay connected while on the go, enhancing productivity and responsiveness. - **Reviewers mention** that while Upsales Sales and Marketing Platform is user-friendly, it may not offer the same depth of features as SAP Sales Cloud, particularly for larger enterprises. Users appreciate the ease of startup and the speed of publishing updates, but some feel that it lacks advanced functionalities that can be critical for scaling operations. - **G2 reviewers highlight** that SAP Sales Cloud has a robust dashboard that simplifies the submission of sales orders, making it easier for users to navigate their daily tasks. This feature, along with its strong reporting capabilities, contributes to a more organized and efficient sales process. - **Users report** that while both platforms have similar scores in meeting requirements, SAP Sales Cloud's overall higher G2 Score reflects greater user satisfaction and a more extensive feature set, particularly for enterprise-level needs. This makes it a more reliable choice for organizations looking for a comprehensive CRM solution. | | SAP Sales Cloud | Upsales Sales and Marketing Platform | |---|---|---| | **Star Rating** | 4.2 out of 5 | 4.5 out of 5 | | **Total Reviews** | 1,002 | 181 | | **Largest Market Segment** | Enterprise (43.8% of reviews) | Small-Business (71.1% of reviews) | | **Entry Level Price** | No pricing available | Free Trial 30 users (14 days) | --- ## Top Pros & Cons ### SAP Sales Cloud Pros: - Ease of Use (101 reviews) - Integrations (65 reviews) Cons: - Learning Curve (86 reviews) - Limited Customization (49 reviews) ### Upsales Sales and Marketing Platform Pros: - Ease of Use (3 reviews) - Lead Management (3 reviews) Cons: - Limited Customization (4 reviews) - Learning Curve (3 reviews) --- ## Ratings Comparison | Rating | SAP Sales Cloud | Upsales Sales and Marketing Platform | |---|---|---| | **Meets Requirements** | 8.5 (711 reviews) | 8.5 (128 reviews) | | **Ease of Use** | 7.9 (724 reviews) | 8.8 (130 reviews) | | **Ease of Setup** | 8.1 (407 reviews) | 8.4 (44 reviews) | | **Ease of Admin** | 8.0 (262 reviews) | 8.6 (40 reviews) | | **Quality of Support** | 8.3 (680 reviews) | 8.9 (117 reviews) | | **Has the product been a good partner in doing business?** | 8.5 (262 reviews) | 8.5 (39 reviews) | | **Product Direction (% positive)** | 8.5 (683 reviews) | 8.4 (120 reviews) | --- ## Pricing ### SAP Sales Cloud #### Entry-Level Pricing No pricing available #### Free Trial Yes ### Upsales Sales and Marketing Platform #### Entry-Level Pricing Plan: Free trial Price: Free Trial 30 users (14 days) Description: No credit card needed Key Features: - Import ERP data to maximise your trial - Access the entire system [Browse all 2 editions](https://www.g2.com/products/upsales-sales-and-marketing-platform/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### CRM | Product | Score | Reviews | |---|---|---| | **SAP Sales Cloud** | 8.1/10 | 622 | | **Upsales Sales and Marketing Platform** | 7.7/10 | 105 | #### Sales Force Automation | Feature | SAP Sales Cloud | Upsales Sales and Marketing Platform | |---|---|---| | **Contact & Account Management** | 8.3 (480 reviews) ✓ Verified | 8.3 (89 reviews) ✓ Verified | | **Partner Relationship Mgmt. (PRM)** | 8.2 (314 reviews) | 8.1 (58 reviews) | | **Opportunity & Pipeline Mgmt.** | 8.3 (444 reviews) ✓ Verified | 8.4 (86 reviews) ✓ Verified | | **Task / Activity Management** | 8.3 (457 reviews) ✓ Verified | 8.5 (90 reviews) ✓ Verified | | **Territory & Quota Management** | 8.1 (406 reviews) ✓ Verified | 7.8 (63 reviews) ✓ Verified | | **Desktop Integration** | 8.1 (430 reviews) ✓ Verified | 8.2 (65 reviews) ✓ Verified | | **Product & Price List Management** | 8.1 (429 reviews) ✓ Verified | 7.7 (66 reviews) ✓ Verified | | **Quote & Order Management** | 8.2 (434 reviews) ✓ Verified | 7.8 (68 reviews) ✓ Verified | | **Customer Contract Management** | 8.2 (448 reviews) ✓ Verified | 7.8 (65 reviews) | #### Marketing Automation | Feature | SAP Sales Cloud | Upsales Sales and Marketing Platform | |---|---|---| | **Email Marketing** | 7.9 (381 reviews) ✓ Verified | 7.5 (68 reviews) ✓ Verified | | **Campaign Management** | 8.2 (305 reviews) | 7.6 (62 reviews) ✓ Verified | | **Lead Management** | 8.4 (409 reviews) ✓ Verified | 8.2 (67 reviews) ✓ Verified | | **Marketing ROI Analytics** | 8.1 (348 reviews) ✓ Verified | 7.6 (45 reviews) ✓ Verified | #### Customer Support | Feature | SAP Sales Cloud | Upsales Sales and Marketing Platform | |---|---|---| | **Case Management** | 8.4 (412 reviews) ✓ Verified | 7.8 (55 reviews) | | **Customer Support Portal** | 8.2 (422 reviews) ✓ Verified | 7.9 (40 reviews) | | **Knowledge Base** | 8.2 (419 reviews) ✓ Verified | Feature Not Available | | **Call Center Features** | 8.0 (381 reviews) ✓ Verified | 7.4 (52 reviews) | | **Support Analytics** | 8.2 (410 reviews) ✓ Verified | 7.4 (36 reviews) | #### Reporting & Analytics | Feature | SAP Sales Cloud | Upsales Sales and Marketing Platform | |---|---|---| | **Reporting** | 8.2 (466 reviews) ✓ Verified | 8.1 (70 reviews) ✓ Verified | | **Dashboards** | 8.2 (464 reviews) ✓ Verified | 8.3 (80 reviews) ✓ Verified | | **Forecasting** | 8.2 (421 reviews) ✓ Verified | 7.7 (69 reviews) ✓ Verified | #### Mobile & Social | Feature | SAP Sales Cloud | Upsales Sales and Marketing Platform | |---|---|---| | **Social Collaboration Features** | 8.1 (270 reviews) | Feature Not Available | | **Social Network Integration** | 8.0 (217 reviews) | Feature Not Available | | **Mobile User Support** | 7.8 (341 reviews) ✓ Verified | 7.4 (55 reviews) ✓ Verified | #### Platform | Feature | SAP Sales Cloud | Upsales Sales and Marketing Platform | |---|---|---| | **Customization** | 8.0 (293 reviews) ✓ Verified | 7.2 (35 reviews) ✓ Verified | | **Workflow Capability** | 8.3 (291 reviews) ✓ Verified | 7.7 (36 reviews) ✓ Verified | | **User, Role, and Access Management** | 8.5 (293 reviews) ✓ Verified | 7.7 (36 reviews) ✓ Verified | | **Internationalization** | 8.3 (260 reviews) ✓ Verified | 7.5 (26 reviews) ✓ Verified | | **Sandbox / Test Environments** | 8.2 (269 reviews) ✓ Verified | 7.1 (24 reviews) ✓ Verified | | **Document & Content Mgmt.** | 8.4 (276 reviews) ✓ Verified | 7.2 (29 reviews) | | **Performance and Reliability** | 8.3 (299 reviews) ✓ Verified | 7.9 (37 reviews) ✓ Verified | | **Output Document Generation** | 8.3 (281 reviews) ✓ Verified | 8.1 (26 reviews) ✓ Verified | #### Integration | Feature | SAP Sales Cloud | Upsales Sales and Marketing Platform | |---|---|---| | **Data Import & Export Tools** | 8.4 (288 reviews) ✓ Verified | 7.4 (38 reviews) ✓ Verified | | **Integration APIs** | 8.2 (273 reviews) ✓ Verified | 7.4 (30 reviews) ✓ Verified | | **Breadth of Partner Applications** | 8.1 (251 reviews) ✓ Verified | 7.4 (30 reviews) ✓ Verified | #### Generative AI | Feature | SAP Sales Cloud | Upsales Sales and Marketing Platform | |---|---|---| | **AI Text Generation** | 7.5 (138 reviews) | 6.8 (14 reviews) | #### Agentic AI - CRM | Feature | SAP Sales Cloud | Upsales Sales and Marketing Platform | |---|---|---| | **Autonomous Task Execution** | 7.0 (42 reviews) | Not enough data | | **Multi-step Planning** | 7.3 (41 reviews) | Not enough data | | **Cross-system Integration** | 7.7 (44 reviews) | Not enough data | | **Adaptive Learning** | 7.4 (43 reviews) | Not enough data | | **Natural Language Interaction** | 7.6 (41 reviews) | Not enough data | | **Proactive Assistance** | 7.7 (43 reviews) | Not enough data | | **Decision Making** | 7.8 (42 reviews) | Not enough data | ### Marketing Automation | Product | Score | Reviews | |---|---|---| | **SAP Sales Cloud** | N/A | N/A | | **Upsales Sales and Marketing Platform** | 7.8/10 | 50 | #### Email Marketing | Feature | SAP Sales Cloud | Upsales Sales and Marketing Platform | |---|---|---| | **Building and Personalizing Emails** | Not enough data | 7.2 (29 reviews) ✓ Verified | | **Sending Outbound Emails** | Not enough data | 7.6 (32 reviews) ✓ Verified | | **Manage Email Deliverability** | Not enough data | 7.2 (29 reviews) ✓ Verified | | **Automated Email Responses** | Not enough data | 7.4 (27 reviews) ✓ Verified | #### Online Marketing | Feature | SAP Sales Cloud | Upsales Sales and Marketing Platform | |---|---|---| | **Landing Pages and Forms** | Not enough data | 8.3 (23 reviews) ✓ Verified | | **Dynamic Content** | Not enough data | 7.9 (15 reviews) ✓ Verified | | **A/B Testing** | Not enough data | Feature Not Available | | **Mobile Optimized** | Not enough data | 7.4 (26 reviews) ✓ Verified | | **Search Tracking and Optimization** | Not enough data | 8.0 (11 reviews) | #### Lead Management | Feature | SAP Sales Cloud | Upsales Sales and Marketing Platform | |---|---|---| | **Marketing Lead Database** | Not enough data | 8.1 (24 reviews) ✓ Verified | | **Data Quality Management** | Not enough data | 7.3 (20 reviews) ✓ Verified | | **Segmentation** | Not enough data | 8.5 (26 reviews) ✓ Verified | | **Lead Scoring and Grading** | Not enough data | 8.3 (23 reviews) ✓ Verified | | **Lead Nurturing** | Not enough data | 8.6 (22 reviews) ✓ Verified | | **Online Behavior Tracking** | Not enough data | 8.6 (22 reviews) ✓ Verified | | **Automated Alerts and Tasks** | Not enough data | 8.3 (23 reviews) ✓ Verified | | **CRM Lead Integration** | Not enough data | 8.7 (21 reviews) ✓ Verified | #### Campaign Management | Feature | SAP Sales Cloud | Upsales Sales and Marketing Platform | |---|---|---| | **Program Management** | Not enough data | 6.7 (21 reviews) ✓ Verified | | **Event / Webinar Marketing** | Not enough data | 8.1 (25 reviews) ✓ Verified | | **Calendaring** | Not enough data | Feature Not Available | | **Budgeting** | Not enough data | 7.6 (11 reviews) | #### Social | Feature | SAP Sales Cloud | Upsales Sales and Marketing Platform | |---|---|---| | **Social Listening** | Not enough data | Feature Not Available | | **Social Sharing** | Not enough data | Feature Not Available | | **Social Campaigns** | Not enough data | Feature Not Available | | **Social Media Engagement** | Not enough data | Feature Not Available | | **Social Media Advertising** | Not enough data | Feature Not Available | #### Reporting & Analytics | Feature | SAP Sales Cloud | Upsales Sales and Marketing Platform | |---|---|---| | **Basic Reporting** | Not enough data | 8.0 (27 reviews) ✓ Verified | | **Web Analytics** | Not enough data | 7.6 (26 reviews) ✓ Verified | | **ROI Analytics** | Not enough data | 8.0 (19 reviews) ✓ Verified | | **Revenue Analytics** | Not enough data | 8.1 (23 reviews) ✓ Verified | | **SEO / Keyword Analytics** | Not enough data | Feature Not Available | #### Platform | Feature | SAP Sales Cloud | Upsales Sales and Marketing Platform | |---|---|---| | **Customization ** | Not enough data | 7.0 (17 reviews) ✓ Verified | | **Workflow Capability** | Not enough data | 7.9 (18 reviews) ✓ Verified | | **User, Role, and Access Management** | Not enough data | 8.3 (21 reviews) ✓ Verified | | **Internationalization** | Not enough data | 8.0 (10 reviews) ✓ Verified | | **Sandbox / Test Environments** | Not enough data | 9.0 (8 reviews) ✓ Verified | | **Performance and Reliability** | Not enough data | 8.3 (19 reviews) ✓ Verified | | **Output Document Generation** | Not enough data | 8.3 (12 reviews) ✓ Verified | #### Agentic AI - Marketing Automation | Feature | SAP Sales Cloud | Upsales Sales and Marketing Platform | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Integration | Feature | SAP Sales Cloud | Upsales Sales and Marketing Platform | |---|---|---| | **Data Import & Export Tools** | Not enough data | 7.5 (18 reviews) ✓ Verified | | **Integration APIs** | Not enough data | 7.5 (16 reviews) ✓ Verified | | **Breadth of Partner Applications** | Not enough data | 8.1 (13 reviews) ✓ Verified | ### Sales Analytics | Product | Score | Reviews | |---|---|---| | **SAP Sales Cloud** | 8.5/10 | 147 | | **Upsales Sales and Marketing Platform** | N/A | N/A | #### Agentic AI - Sales Analytics | Feature | SAP Sales Cloud | Upsales Sales and Marketing Platform | |---|---|---| | **Autonomous Task Execution** | 7.8 (12 reviews) | Not enough data | | **Cross-system Integration** | 7.9 (11 reviews) | Not enough data | | **Adaptive Learning** | 7.8 (12 reviews) | Not enough data | | **Natural Language Interaction** | 7.6 (12 reviews) | Not enough data | | **Proactive Assistance** | 8.1 (12 reviews) | Not enough data | #### Data Sourcing | Feature | SAP Sales Cloud | Upsales Sales and Marketing Platform | |---|---|---| | **Data Sourcing** | 8.6 (133 reviews) | Not enough data | | **Exporting & Sharing Data** | 8.8 (131 reviews) | Not enough data | | **Multi-Device Data Visualization** | 8.6 (128 reviews) | Not enough data | | **Interactive Dashboards** | 9.0 (131 reviews) | Not enough data | | **Data Segmentation** | 8.6 (131 reviews) | Not enough data | #### Predictive Analytics | Feature | SAP Sales Cloud | Upsales Sales and Marketing Platform | |---|---|---| | **Lead Scoring** | 8.8 (128 reviews) | Not enough data | | **Opportunity Scoring** | 8.9 (129 reviews) | Not enough data | | **Risk Analysis** | 8.7 (134 reviews) | Not enough data | | **Live Forecasting** | 8.9 (136 reviews) | Not enough data | #### Sales Management | Feature | SAP Sales Cloud | Upsales Sales and Marketing Platform | |---|---|---| | **Live Pipeline Management** | 8.6 (134 reviews) | Not enough data | | **Sales Gamification** | 8.3 (131 reviews) | Not enough data | | **Account-Based Analytics** | 8.8 (134 reviews) | Not enough data | | **Activity Tracking** | 9.0 (134 reviews) | Not enough data | --- ## Categories **Shared Categories (1):** [CRM Software](https://www.g2.com/categories/crm) **Unique to SAP Sales Cloud (1):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics) **Unique to Upsales Sales and Marketing Platform (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) --- ## Reviewer Demographics ### By Company Size | Segment | SAP Sales Cloud | Upsales Sales and Marketing Platform | |---|---|---| | **Small-Business** | 20.0% | 71.1% | | **Mid-Market** | 36.2% | 24.3% | | **Enterprise** | 43.8% | 4.6% | ### By Industry #### SAP Sales Cloud - **Information Technology and Services:** 13.9% - **Computer Software:** 4.9% - **Accounting:** 4.6% - **Financial Services:** 3.7% - **Automotive:** 3.2% - **Consumer Goods:** 3.0% - **Telecommunications:** 2.8% - **Retail:** 2.6% - **Oil & Energy:** 2.3% - **Consulting:** 2.3% - **Other:** 56.6% #### Upsales Sales and Marketing Platform - **Marketing and Advertising:** 13.4% - **Computer Software:** 8.7% - **Accounting:** 7.6% - **Staffing and Recruiting:** 5.2% - **Telecommunications:** 4.7% - **Wholesale:** 4.1% - **Information Technology and Services:** 3.5% - **Media Production:** 3.5% - **Financial Services:** 2.9% - **Construction:** 2.3% - **Other:** 44.2% --- ## Alternatives ### Alternatives to SAP Sales Cloud - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25865 reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13895 reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3103 reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2945 reviews) - [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1623 reviews) - [Pipeline CRM](https://www.g2.com/products/pipeline-crm/reviews) — 4.3/5 stars (953 reviews) - [Workbooks](https://www.g2.com/products/workbooks/reviews) — 4.3/5 stars (575 reviews) - [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1443 reviews) - [Coevera](https://www.g2.com/products/coevera/reviews) — 4.6/5 stars (480 reviews) - [Insightly CRM](https://www.g2.com/products/insightly-crm/reviews) — 4.2/5 stars (945 reviews) ### Alternatives to Upsales Sales and Marketing Platform - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13895 reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25865 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14895 reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3103 reviews) - [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1236 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14777 reviews) - [Agile CRM](https://www.g2.com/products/agile-crm/reviews) — 4.0/5 stars (368 reviews) - [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (954 reviews) - [Sugar Sell](https://www.g2.com/products/sugar-sell/reviews) — 3.8/5 stars (776 reviews) - [Less Annoying CRM](https://www.g2.com/products/less-annoying-crm/reviews) — 4.9/5 stars (665 reviews) --- ## Top Discussions ### SAP Sales Cloud - Title: [What is CRM features?](https://www.g2.com/discussions/what-is-crm-features) — 2 comments > **Top comment:** "Automate & streamline sales activities such as managing leads, sales funnel, sales forecasting, sales executives' performance, and so on by leveraging..." - Title: [What SAP components are included in SAP CRM?](https://www.g2.com/discussions/sap-cloud-for-customer-what-sap-components-are-included-in-sap-crm) — 1 comment *(includes official response)* > **Top comment:** "SAP Sales Cloud is a comprehensive sales automation solution helping organizations streamline Lead to Cash processes, increase sales rep/sales manager..." - Title: [What SAP components are included in SAP CRM?](https://www.g2.com/discussions/what-sap-components-are-included-in-sap-crm) — 1 comment > **Top comment:** "Still learning from these SAP Ocean " - Title: [Is SAP CRM cloud based?](https://www.g2.com/discussions/is-sap-crm-cloud-based) — 1 comment > **Top comment:** "Yes - SAP Sales Cloud is a purpose built, cloud native solution. SAP also has older CRM solutions for on-prem deployment. " - Title: [What is CRM system in SAP?](https://www.g2.com/discussions/what-is-crm-system-in-sap) — 1 comment *(includes official response)* > **Top comment:** "SAP Sales Cloud is a comprehensive sales automation solution, commonly referred to as a 'sales CRM'. SAP also has integrated cloud marketing, commerce,..." ### Upsales Sales and Marketing Platform - Title: [What is the best way to use Upsales and with that said regarding the offers and sales reports? Is it essy to create your own offers in the system?](https://www.g2.com/discussions/what-is-the-best-way-to-use-upsales-and-with-that-said-regarding-the-offers-and-sales-reports-is-it-essy-to-create-your-own-offers-in-the-system) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Upsales is a sales and marketing tool for B2B-businesses. It is easy to use and can be used in the whole sales process, from lead or prospect to customer...." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/sap-sap-sales-cloud-vs-upsales-sales-and-marketing-platform)