# SAP Sales Cloud vs Sage CRM Comparison
---
## AI Generated Summary
- **G2 reviewers report** that SAP Sales Cloud excels in user satisfaction, boasting a higher overall score compared to Sage CRM. Users appreciate its intuitive dashboard and mobile access, which allows them to manage customer interactions and sales activities seamlessly from anywhere.
- **Users say** that Sage CRM stands out for its customization capabilities, particularly for businesses in diverse industries. One user highlighted how it effectively tracks various expenses and revenue streams, making it a versatile choice for companies with unique needs.
- **Reviewers mention** that SAP Sales Cloud provides a more streamlined experience for tracking opportunities and managing pipelines. Users find it easy to follow up on leads, thanks to its centralized data management, which enhances visibility across the sales process.
- **According to verified reviews** , Sage CRM is praised for its ability to unify customer data and sales activities, especially for those already using other Sage products. This integration helps keep sales and accounting aligned, which is a significant advantage for users in the Sage ecosystem.
- **G2 reviewers highlight** that SAP Sales Cloud offers superior support and implementation experiences, with many users noting the ease of setup and the quality of customer service. This is reflected in its higher ratings for support and ease of administration compared to Sage CRM.
- **Users express** that while Sage CRM has its strengths in customization, it sometimes struggles with user experience compared to SAP Sales Cloud. Reviewers have pointed out challenges in configuration and setup, which can impact the overall efficiency of the system.



| | SAP Sales Cloud | Sage CRM | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 3.8 out of 5 | 
| **Total Reviews** | 998 | 146 | 
| **Largest Market Segment** | Enterprise (44.0% of reviews) | Mid-Market (47.2% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Vendor for Pricing | 

---
## Top Pros & Cons

### SAP Sales Cloud

Pros:
- Ease of Use (92 reviews)
- Integrations (62 reviews)

Cons:
- Learning Curve (75 reviews)
- Limited Customization (47 reviews)

### Sage CRM

Pros:
- Ease of Use (7 reviews)
- Easy Access (4 reviews)

Cons:
- Limited Customization (4 reviews)
- Expertise Required (3 reviews)

---
## Ratings Comparison
| Rating | SAP Sales Cloud | Sage CRM | 
|---|---|---|
  | **Meets Requirements** | 8.5 (710 reviews) | 7.7 (108 reviews) | 
  | **Ease of Use** | 7.9 (723 reviews) | 7.5 (109 reviews) | 
  | **Ease of Setup** | 8.1 (406 reviews) | 7.1 (55 reviews) | 
  | **Ease of Admin** | 8.0 (262 reviews) | 7.1 (42 reviews) | 
  | **Quality of Support** | 8.3 (679 reviews) | 7.2 (96 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (262 reviews) | 6.8 (37 reviews) | 
  | **Product Direction (% positive)** | 8.5 (682 reviews) | 6.1 (104 reviews) | 

---
## Pricing

### SAP Sales Cloud

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Sage CRM

#### Entry-Level Pricing

Plan: Sage CRM On-Premise

Price: Contact Vendor for Pricing


[Browse all 2 editions](https://www.g2.com/products/sage-crm/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **SAP Sales Cloud** | 8.1/10 | 621 |
| **Sage CRM** | 7.5/10 | 108 |

#### Sales Force Automation

| Feature | SAP Sales Cloud | Sage CRM | 
|---|---|---|
| **Contact &amp; Account Management** | 8.3 (479 reviews) ✓ Verified | 7.8 (79 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | 8.2 (314 reviews) | Feature Not Available | 
| **Opportunity &amp; Pipeline Mgmt.** | 8.3 (443 reviews) ✓ Verified | 7.6 (70 reviews) ✓ Verified | 
| **Task / Activity Management** | 8.3 (457 reviews) ✓ Verified | 7.9 (75 reviews) ✓ Verified | 
| **Territory &amp; Quota Management** | 8.1 (406 reviews) ✓ Verified | 7.1 (56 reviews) ✓ Verified | 
| **Desktop Integration** | 8.1 (430 reviews) ✓ Verified | 7.1 (64 reviews) ✓ Verified | 
| **Product &amp; Price List Management** | 8.1 (429 reviews) ✓ Verified | 7.4 (62 reviews) ✓ Verified | 
| **Quote &amp; Order Management** | 8.2 (434 reviews) ✓ Verified | 7.4 (66 reviews) ✓ Verified | 
| **Customer Contract Management** | 8.2 (448 reviews) ✓ Verified | 7.5 (65 reviews) ✓ Verified | 

#### Marketing Automation

| Feature | SAP Sales Cloud | Sage CRM | 
|---|---|---|
| **Email Marketing** | 7.9 (381 reviews) ✓ Verified | 7.2 (54 reviews) ✓ Verified | 
| **Campaign Management** | 8.2 (305 reviews) | 7.5 (53 reviews) ✓ Verified | 
| **Lead Management** | 8.4 (408 reviews) ✓ Verified | 7.3 (61 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | 8.1 (348 reviews) ✓ Verified | 7.3 (54 reviews) ✓ Verified | 

#### Customer Support

| Feature | SAP Sales Cloud | Sage CRM | 
|---|---|---|
| **Case Management** | 8.4 (412 reviews) ✓ Verified | 7.4 (60 reviews) ✓ Verified | 
| **Customer Support Portal** | 8.2 (422 reviews) ✓ Verified | 7.5 (56 reviews) ✓ Verified | 
| **Knowledge Base** | 8.2 (419 reviews) ✓ Verified | 7.5 (62 reviews) ✓ Verified | 
| **Call Center Features** | 8.0 (381 reviews) ✓ Verified | 7.4 (53 reviews) ✓ Verified | 
| **Support Analytics** | 8.2 (410 reviews) ✓ Verified | 7.1 (56 reviews) ✓ Verified | 

#### Reporting &amp; Analytics

| Feature | SAP Sales Cloud | Sage CRM | 
|---|---|---|
| **Reporting** | 8.2 (466 reviews) ✓ Verified | 7.7 (76 reviews) ✓ Verified | 
| **Dashboards** | 8.2 (464 reviews) ✓ Verified | 7.9 (67 reviews) ✓ Verified | 
| **Forecasting** | 8.2 (421 reviews) ✓ Verified | 7.0 (62 reviews) ✓ Verified | 

#### Mobile &amp; Social

| Feature | SAP Sales Cloud | Sage CRM | 
|---|---|---|
| **Social Collaboration Features** | 8.1 (270 reviews) | Feature Not Available | 
| **Social Network Integration** | 8.0 (217 reviews) | Feature Not Available | 
| **Mobile User Support** | 7.8 (341 reviews) ✓ Verified | 6.5 (50 reviews) ✓ Verified | 

#### Platform

| Feature | SAP Sales Cloud | Sage CRM | 
|---|---|---|
| **Customization** | 8.0 (293 reviews) ✓ Verified | 7.4 (38 reviews) ✓ Verified | 
| **Workflow Capability** | 8.3 (290 reviews) ✓ Verified | 7.2 (42 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.5 (293 reviews) ✓ Verified | 7.9 (39 reviews) ✓ Verified | 
| **Internationalization** | 8.3 (260 reviews) ✓ Verified | 7.7 (32 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 8.2 (269 reviews) ✓ Verified | 8.0 (27 reviews) | 
| **Document &amp; Content Mgmt.** | 8.4 (276 reviews) ✓ Verified | 7.1 (38 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.3 (299 reviews) ✓ Verified | 7.3 (38 reviews) ✓ Verified | 
| **Output Document Generation** | 8.3 (281 reviews) ✓ Verified | 7.4 (39 reviews) ✓ Verified | 

#### Integration

| Feature | SAP Sales Cloud | Sage CRM | 
|---|---|---|
| **Data Import &amp; Export Tools** | 8.4 (288 reviews) ✓ Verified | 7.6 (41 reviews) ✓ Verified | 
| **Integration APIs** | 8.2 (272 reviews) ✓ Verified | 7.6 (34 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 8.1 (251 reviews) ✓ Verified | 7.3 (33 reviews) ✓ Verified | 

#### Generative AI

| Feature | SAP Sales Cloud | Sage CRM | 
|---|---|---|
| **AI Text Generation** | 7.5 (138 reviews) | 8.1 (15 reviews) | 

#### Agentic AI - CRM

| Feature | SAP Sales Cloud | Sage CRM | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (42 reviews) | 7.7 (5 reviews) | 
| **Multi-step Planning** | 7.3 (41 reviews) | Not enough data | 
| **Cross-system Integration** | 7.7 (44 reviews) | 7.8 (6 reviews) | 
| **Adaptive Learning** | 7.4 (43 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.6 (41 reviews) | Not enough data | 
| **Proactive Assistance** | 7.7 (43 reviews) | Not enough data | 
| **Decision Making** | 7.8 (42 reviews) | 8.7 (5 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **SAP Sales Cloud** | 8.5/10 | 147 |
| **Sage CRM** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | SAP Sales Cloud | Sage CRM | 
|---|---|---|
| **Autonomous Task Execution** | 7.8 (12 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 7.8 (12 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.6 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 8.1 (12 reviews) | Not enough data | 

#### Data Sourcing

| Feature | SAP Sales Cloud | Sage CRM | 
|---|---|---|
| **Data Sourcing** | 8.6 (133 reviews) | Not enough data | 
| **Exporting &amp; Sharing Data** | 8.8 (131 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.6 (128 reviews) | Not enough data | 
| **Interactive Dashboards** | 9.0 (131 reviews) | Not enough data | 
| **Data Segmentation** | 8.6 (131 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | SAP Sales Cloud | Sage CRM | 
|---|---|---|
| **Lead Scoring** | 8.8 (128 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.9 (129 reviews) | Not enough data | 
| **Risk Analysis** | 8.7 (134 reviews) | Not enough data | 
| **Live Forecasting** | 8.9 (136 reviews) | Not enough data | 

#### Sales Management

| Feature | SAP Sales Cloud | Sage CRM | 
|---|---|---|
| **Live Pipeline Management** | 8.6 (134 reviews) | Not enough data | 
| **Sales Gamification** | 8.3 (131 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.8 (134 reviews) | Not enough data | 
| **Activity Tracking** | 9.0 (134 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [CRM Software](https://www.g2.com/categories/crm)

**Unique to SAP Sales Cloud (1):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics)



---
## Reviewer Demographics

### By Company Size

| Segment | SAP Sales Cloud | Sage CRM | 
|---|---|---|
| **Small-Business** | 20.0% | 41.6% | 
| **Mid-Market** | 36.0% | 47.2% | 
| **Enterprise** | 44.0% | 11.2% | 

### By Industry

#### SAP Sales Cloud

- **Information Technology and Services:** 13.9%
- **Computer Software:** 4.9%
- **Accounting:** 4.6%
- **Financial Services:** 3.7%
- **Automotive:** 3.3%
- **Consumer Goods:** 3.0%
- **Telecommunications:** 2.8%
- **Retail:** 2.6%
- **Oil &amp; Energy:** 2.3%
- **Consulting:** 2.3%
- **Other:** 56.6%

#### Sage CRM

- **Information Technology and Services:** 12.8%
- **Computer Software:** 11.2%
- **Accounting:** 4.0%
- **Telecommunications:** 3.2%
- **Logistics and Supply Chain:** 3.2%
- **Automotive:** 3.2%
- **Retail:** 3.2%
- **Marketing and Advertising:** 3.2%
- **Financial Services:** 3.2%
- **Management Consulting:** 2.4%
- **Other:** 50.4%

---
## Alternatives

### Alternatives to SAP Sales Cloud

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25791 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13810 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3046 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2928 reviews)
- [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1618 reviews)
- [Pipeline CRM](https://www.g2.com/products/pipeline-crm/reviews) — 4.3/5 stars (952 reviews)
- [Workbooks](https://www.g2.com/products/workbooks/reviews) — 4.2/5 stars (573 reviews)
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1428 reviews)
- [Coevera](https://www.g2.com/products/coevera/reviews) — 4.6/5 stars (478 reviews)
- [Insightly CRM](https://www.g2.com/products/insightly-crm/reviews) — 4.2/5 stars (942 reviews)

### Alternatives to Sage CRM

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25791 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13810 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3046 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2928 reviews)
- [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1618 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1114 reviews)
- [Pipeline CRM](https://www.g2.com/products/pipeline-crm/reviews) — 4.3/5 stars (952 reviews)
- [Insightly CRM](https://www.g2.com/products/insightly-crm/reviews) — 4.2/5 stars (942 reviews)
- [Sugar Sell](https://www.g2.com/products/sugar-sell/reviews) — 3.8/5 stars (776 reviews)
- [Maximizer](https://www.g2.com/products/maximizer/reviews) — 4.0/5 stars (673 reviews)

---
## Top Discussions

### SAP Sales Cloud

- Title: [What is CRM features?](https://www.g2.com/discussions/what-is-crm-features) — 2 comments
  > **Top comment:** "Automate &amp; streamline sales activities such as managing leads, sales funnel, sales forecasting, sales executives&#39; performance, and so on by leveraging..."
- Title: [What SAP components are included in SAP CRM?](https://www.g2.com/discussions/sap-cloud-for-customer-what-sap-components-are-included-in-sap-crm) — 1 comment *(includes official response)*
  > **Top comment:** "SAP Sales Cloud is a comprehensive sales automation solution helping organizations streamline Lead to Cash processes, increase sales rep/sales manager..."
- Title: [What SAP components are included in SAP CRM?](https://www.g2.com/discussions/what-sap-components-are-included-in-sap-crm) — 1 comment
  > **Top comment:** "Still learning from these SAP Ocean "
- Title: [Is SAP CRM cloud based?](https://www.g2.com/discussions/is-sap-crm-cloud-based) — 1 comment
  > **Top comment:** "Yes - SAP Sales Cloud is a purpose built, cloud native solution. SAP also has older CRM solutions for on-prem deployment. "
- Title: [What is CRM system in SAP?](https://www.g2.com/discussions/what-is-crm-system-in-sap) — 1 comment *(includes official response)*
  > **Top comment:** "SAP Sales Cloud is a  comprehensive sales automation solution, commonly referred to as a &#39;sales CRM&#39;. SAP also has integrated cloud marketing, commerce,..."

### Sage CRM

- Title: [Do you plan on creating a better user guide than what is currently out there?](https://www.g2.com/discussions/do-you-plan-on-creating-a-better-user-guide-than-what-is-currently-out-there) — 1 comment, 1 upvote
  > **Top comment:** "Hi Dennis
A good question. My answer here would be to contact a SAGE CRM consultant to do some training for you, either as a webex or onsite. This is always..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/sap-sap-sales-cloud-vs-sage-crm)

