Compare SAP Master Data Governance (MDG) and Twilio Segment 
At a Glance
Market Segments
Enterprise (48.7% of reviews)
Mid-Market (47.7% of reviews)
Entry-Level Pricing
No pricing available
$120 Per month
SAP Master Data Governance (MDG)
Star Rating
(274)4.4 out of 5
Market Segments
Enterprise (48.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about SAP Master Data Governance (MDG)Twilio Segment
Star Rating
(563)4.5 out of 5
Market Segments
Mid-Market (47.7% of reviews)
Pros & Cons
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansSAP Master Data Governance (MDG) vs Twilio Segment
When assessing the two solutions, reviewers found Twilio Segment easier to use, set up, and administer. Reviewers also preferred doing business with Twilio Segment overall.
- Reviewers felt that Twilio Segment meets the needs of their business better than SAP Master Data Governance (MDG).
- When comparing quality of ongoing product support, reviewers felt that Twilio Segment is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of SAP Master Data Governance (MDG) over Twilio Segment.
Pricing
Entry-Level Pricing
SAP Master Data Governance (MDG)
No pricing availableTwilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
SAP Master Data Governance (MDG)
Free Trial is available
Twilio Segment
Free Trial is available
Ratings
Meets Requirements
8.8
198
8.9
427
Ease of Use
8.6
213
8.7
429
Ease of Setup
7.8
129
8.5
245
Ease of Admin
7.8
92
8.9
237
Quality of Support
8.5
197
8.6
367
Has the product been a good partner in doing business?
8.5
97
8.8
225
Product Direction (% positive)
9.6
196
8.3
387
Features by Category
Administration
8.6
119
8.6
86
Feature Not Available
8.2
68
8.6
118
8.7
77
8.3
114
8.0
85
Management
Feature Not Available
8.2
43
Feature Not Available
8.5
52
8.8
98
8.6
49
8.7
99
8.1
48
Feature Not Available
8.6
46
Compliance
8.7
110
8.9
96
8.3
115
8.7
80
8.5
111
8.8
85
8.6
112
8.7
83
Security
8.8
94
9.0
56
8.8
95
8.4
54
8.5
93
8.9
50
Data Quality
8.6
116
8.7
99
8.7
114
9.1
98
8.6
118
9.3
98
Maintainence
8.8
99
9.0
53
Feature Not Available
8.7
46
Generative AI
Feature Not Available
7.1
7
8.0
19
7.4
7
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.5
142
|
Verified
Not enough data
8.7
147
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
138
|
Verified
Intelligence
Not enough data
8.0
123
|
Verified
Not enough data
6.9
85
|
Verified
Not enough data
Feature Not Available
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
Not enough data
9.0
21
Not enough data
8.7
21
Not enough data
9.1
24
Not enough data
8.3
21
Not enough data
8.5
18
Not enough data
8.6
23
Not enough data
8.7
20
Not enough data
8.3
15
Not enough data
8.7
18
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Management
8.7
100
Not enough data
8.8
100
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Functionality
8.7
99
Not enough data
8.6
97
Not enough data
8.7
99
Not enough data
8.5
105
Not enough data
Security
9.2
106
Not enough data
8.8
101
Not enough data
Data Management
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
6.7
7
Not enough data
8.1
6
Not enough data
6.9
6
Functionality
Not enough data
8.3
7
Not enough data
7.6
7
Not enough data
8.7
5
Not enough data
7.8
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
6.9
6
Security
Not enough data
8.3
5
Not enough data
7.7
5
Generative AI
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
SAP Master Data Governance (MDG) and Twilio Segment are categorized as Data Governance
Unique Categories
SAP Master Data Governance (MDG) is categorized as Master Data Management (MDM) and SAP Store
Twilio Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, Customer Data Platform (CDP), E-Commerce Data Integration, and Reverse ETL
Reviews
Reviewers' Company Size
SAP Master Data Governance (MDG)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
12.9%
Pharmaceuticals
6.9%
Computer Software
4.3%
Retail
4.3%
Accounting
3.9%
Other
67.7%
Computer Software
21.8%
Information Technology and Services
12.9%
Financial Services
8.9%
Internet
7.3%
Marketing and Advertising
5.3%
Other
43.9%
Alternatives
Discussions
Is there a guide on using MDG CONSOLIDATION
4 Comments
RV
HI SAP MDG Folks Read more
How MDG integrate with SAP hybris
2 Comments
Official Response from SAP Master Data Governance (MDG)
Please see the following integration guides: ...Read more
What is the roadmap to make it less more business user friendly and less technical.
1 Comment
Official Response from SAP Master Data Governance (MDG)
Roadmap information is available here: https://www.sap.com/products/roadmaps.htmlRead more
What is the best way to do QA of tracking implementation?
1 Comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 Comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
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