# SAP Engagement Cloud (formerly SAP Emarsys) vs Xeno Comparison
---
## AI Generated Summary
- **G2 reviewers report** that SAP Engagement Cloud excels in user-friendliness, with many praising its intuitive dashboard that simplifies the process of creating automations and campaigns. Users appreciate how quickly they can build reports and analyze data without extensive training.
- **Users say** that Xeno stands out for its exceptional support team, which is highlighted as a major asset. Reviewers mention that the team is very supportive throughout the collaboration, making it easier for users to navigate the platform and implement their strategies.
- **According to verified reviews** , SAP Engagement Cloud has a broader range of features that integrate well with other systems, allowing users to enhance their customer communications. This relational data capability is particularly valued by users who need to streamline their marketing efforts.
- **Reviewers mention** that while Xeno offers a digital-first strategy that aids in quick decision-making and visibility, it may not have the same depth of features as SAP Engagement Cloud. Users find that Xeno's persona-based metrics are helpful, but they sometimes desire more comprehensive tools for campaign management.
- **G2 reviewers highlight** that SAP Engagement Cloud has a higher volume of recent reviews, indicating a more active user base and ongoing improvements. This suggests that users are consistently engaging with the platform and providing feedback, which can be crucial for potential buyers looking for a reliable solution.
- **Users report** that Xeno's ease of use is a significant advantage, with many finding it straightforward to gain insights and launch campaigns with just a few clicks. However, some users feel that SAP Engagement Cloud's robust features, while slightly more complex, ultimately provide greater value for comprehensive marketing strategies.



| | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 637 | 34 | 
| **Largest Market Segment** | Mid-Market (53.3% of reviews) | Mid-Market (46.9% of reviews) | 
| **Entry Level Price** | $ | No pricing available | 

---
## Top Pros & Cons

### SAP Engagement Cloud (formerly SAP Emarsys)

Pros:
- Ease of Use (76 reviews)
- Automation (56 reviews)

Cons:
- Missing Features (40 reviews)
- Learning Curve (39 reviews)

### Xeno

**Not enough data**

---
## Ratings Comparison
| Rating | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
  | **Meets Requirements** | 8.3 (406 reviews) | 8.6 (17 reviews) | 
  | **Ease of Use** | 8.2 (413 reviews) | 9.1 (18 reviews) | 
  | **Ease of Setup** | 7.2 (219 reviews) | 8.0 (5 reviews) | 
  | **Ease of Admin** | 8.2 (172 reviews) | Not enough data | 
  | **Quality of Support** | 8.4 (400 reviews) | 8.8 (17 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (173 reviews) | Not enough data | 
  | **Product Direction (% positive)** | 8.9 (381 reviews) | 7.9 (11 reviews) | 

---
## Pricing

### SAP Engagement Cloud (formerly SAP Emarsys)

#### Entry-Level Pricing

Plan: ESSENTIAL

Price: $

Description: Achieve your most essential objectives through marketing personalization and automation.


[Browse all 3 editions](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/pricing)

#### Free Trial

No

### Xeno

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Xeno** | N/A | N/A |

#### Email Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Email and Mobile Preview** | Not enough data | Not enough data | 
| **Manage Email Lists** | Not enough data | Not enough data | 
| **High-Volume Sending** | Not enough data | Not enough data | 
| **Building and Personalizing Emails** | Not enough data | Not enough data | 
| **Sending Outbound Emails** | Not enough data | Not enough data | 
| **Manage Email Deliverability** | Not enough data | Not enough data | 
| **Automated Email Responses** | Not enough data | Not enough data | 
| **Multi-user Account** | Not enough data | Not enough data | 
| **Surveys** | Not enough data | Not enough data | 

#### Reporting & Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Basic Reporting** | Not enough data | Not enough data | 

#### Generative AI

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - Email Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Integration

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **E-Commerce Integration** | Not enough data | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.7/10 | 297 |
| **Xeno** | N/A | N/A |

#### Email Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Building and Personalizing Emails** | 8.7 (264 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.7 (249 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.5 (258 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.3 (234 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Landing Pages and Forms** | 7.0 (158 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 8.0 (191 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 8.1 (218 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 8.0 (215 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.8 (158 reviews) | Not enough data | 

#### Lead Management

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Marketing Lead Database** | 7.9 (174 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 7.8 (192 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 8.5 (243 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 7.8 (161 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.0 (159 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.2 (183 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 7.8 (146 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.2 (144 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Program Management** | 8.2 (182 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 7.8 (122 reviews) | Not enough data | 
| **Calendaring** | 7.6 (113 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 7.0 (84 reviews) | Not enough data | 

#### Social

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Social Listening** | 7.3 (93 reviews) | Not enough data | 
| **Social Sharing** | 7.5 (103 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 7.4 (101 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 7.4 (93 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 7.5 (104 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Basic Reporting** | 8.0 (238 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 7.8 (176 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 7.6 (165 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 7.4 (173 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 7.4 (109 reviews) | Not enough data | 

#### Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Customization ** | 7.6 (154 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.1 (136 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.5 (152 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.9 (106 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 6.8 (107 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.5 (137 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.6 (103 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (29 reviews) | Not enough data | 
| **Multi-step Planning** | 6.1 (28 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (30 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (29 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (29 reviews) | Not enough data | 
| **Decision Making** | 6.7 (29 reviews) | Not enough data | 

#### Integration

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Data Import & Export Tools** | 7.8 (159 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.6 (152 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.4 (117 reviews) ✓ Verified | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.9/10 | 49 |
| **Xeno** | N/A | N/A |

#### Metrics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Sessions - Digital Analytics** | 7.8 (35 reviews) | Not enough data | 
| **Engagement** | 8.1 (38 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.0 (30 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.0 (34 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.1 (33 reviews) | Not enough data | 
| **Retention** | 8.3 (35 reviews) | Not enough data | 
| **Return** | 7.8 (33 reviews) | Not enough data | 
| **Conversions** | 8.3 (36 reviews) | Not enough data | 
| **Funnels** | 8.0 (33 reviews) | Not enough data | 

#### Reporting

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Real-Time Reporting** | 8.0 (40 reviews) | Not enough data | 
| **Trending** | 8.1 (37 reviews) | Not enough data | 
| **Retroactive Reporting** | 7.8 (35 reviews) | Not enough data | 
| **Segmentation** | 8.6 (39 reviews) | Not enough data | 
| **Mobile Reporting** | 8.1 (37 reviews) | Not enough data | 
| **Unification Across Devices** | 7.9 (32 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 7.7 (37 reviews) | Not enough data | 

#### Other

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **User Data** | 8.2 (35 reviews) | Not enough data | 
| **Site Search Reporting** | 8.0 (32 reviews) | Not enough data | 
| **Load Time Monitoring** | 8.0 (29 reviews) | Not enough data | 
| **Campaign Tracking** | 8.4 (36 reviews) | Not enough data | 
| **E-Commerce** | 8.2 (31 reviews) | Not enough data | 
| **Promotional Messages** | 8.4 (31 reviews) | Not enough data | 
| **Administration Alerts** | 7.7 (34 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (8 reviews) | Not enough data | 
| **Decision Making** | 7.1 (8 reviews) | Not enough data | 

#### Administration

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **API / Integrations** | 7.1 (38 reviews) | Not enough data | 
| **QA Testing** | 7.5 (36 reviews) | Not enough data | 
| **Performance and Reliability** | 8.3 (40 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (40 reviews) | Not enough data | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 100 |
| **Xeno** | N/A | N/A |

#### Administration

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Template Creation** | 8.2 (82 reviews) | Not enough data | 
| **Preset Template Availability** | 7.9 (75 reviews) | Not enough data | 
| **Custom Unsubscribe** | 7.8 (75 reviews) | Not enough data | 
| **Email Segmentation** | 8.6 (85 reviews) | Not enough data | 
| **Detailed Server Logs** | 7.1 (58 reviews) | Not enough data | 
| **Notifications** | 7.8 (65 reviews) | Not enough data | 

#### Integrations

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Webhooks** | 7.8 (48 reviews) | Not enough data | 
| **Event Tracking API** | 7.8 (58 reviews) | Not enough data | 
| **Mail Send API** | 8.0 (58 reviews) | Not enough data | 
| **Spam Filter Testing** | 7.7 (58 reviews) | Not enough data | 

#### Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Custom Tracking Domain** | 8.1 (55 reviews) | Not enough data | 
| **Multiple Domains** | 7.9 (54 reviews) | Not enough data | 
| **Dedicated IP** | 8.3 (49 reviews) | Not enough data | 
| **Documentation** | 7.8 (64 reviews) | Not enough data | 
| **Sender Reputation Management** | 8.2 (59 reviews) | Not enough data | 
| **Tracking & Reporting** | 8.4 (73 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.0 (55 reviews) | Not enough data | 
| **Performance and Reliability** | 8.4 (70 reviews) | Not enough data | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Xeno** | N/A | N/A |

#### Content Creation

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 106 |
| **Xeno** | N/A | N/A |

#### Diagnosis

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **IP Address ** | 6.9 (61 reviews) | Not enough data | 
| **Domains** | 7.3 (66 reviews) | Not enough data | 
| **Content ** | 7.8 (72 reviews) | Not enough data | 
| **Policy Compliance** | 7.4 (65 reviews) | Not enough data | 

#### Tracking

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Processing Time** | 7.3 (70 reviews) | Not enough data | 
| **Placement ** | 7.1 (61 reviews) | Not enough data | 
| **Open Rate** | 8.2 (86 reviews) | Not enough data | 
| **Time to Open** | 8.0 (80 reviews) | Not enough data | 
| **Alerts** | 7.3 (59 reviews) | Not enough data | 

#### Reporting

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Campaign Performance** | 8.2 (93 reviews) | Not enough data | 
| **Domain Reputation** | 7.6 (80 reviews) | Not enough data | 
| **Brand Reputation** | 7.6 (72 reviews) | Not enough data | 
| **Blacklist and Whitelist** | 7.6 (77 reviews) | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (18 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (18 reviews) | Not enough data | 
| **Decision Making** | 7.2 (18 reviews) | Not enough data | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.8/10 | 12 |
| **Xeno** | N/A | N/A |

#### Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Web Analytics** | 8.8 (8 reviews) | Not enough data | 
| **Campaign Tracking** | 8.8 (8 reviews) | Not enough data | 
| **Audience Insights** | 9.0 (8 reviews) | Not enough data | 
| **Reports & Dashboards** | 8.9 (9 reviews) | Not enough data | 
| **Personalization** | 8.1 (8 reviews) | Not enough data | 
| **Marketing Automation** | 9.1 (9 reviews) | Not enough data | 

#### Content Management

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Customizable Templated Workflows** | 9.2 (10 reviews) | Not enough data | 
| **Asset Management** | 8.5 (9 reviews) | Not enough data | 
| **Portals and Sites** | Feature Not Available | Not enough data | 

#### Design & Development

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **No-Code App Development** | 9.0 (8 reviews) | Not enough data | 
| **Low-Code App Development** | 9.0 (8 reviews) | Not enough data | 
| **Self-Service Capabilities** | 8.2 (10 reviews) | Not enough data | 

#### Agentic AI - Digital Experience Platforms

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Location-Based Marketing

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.3/10 | 16 |
| **Xeno** | N/A | N/A |

#### Administration

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Integration** | 7.0 (10 reviews) | Not enough data | 
| **Geofencing** | 7.0 (10 reviews) | Not enough data | 
| **Wi-Fi Marketing** | 6.5 (9 reviews) | Not enough data | 
| **Beacons** | 6.5 (8 reviews) | Not enough data | 
| **IP Geolocation** | 7.5 (10 reviews) | Not enough data | 

#### Agentic AI - Location-Based Marketing Features

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Geolocation** | 7.7 (11 reviews) | Not enough data | 
| **Campaign Automation** | 8.0 (10 reviews) | Not enough data | 
| **Analytics** | 8.2 (11 reviews) | Not enough data | 
| **Security Compliance** | 7.6 (11 reviews) | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 142 |
| **Xeno** | N/A | N/A |

#### Visitor Behavior

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Monitoring** | 8.5 (94 reviews) ✓ Verified | Not enough data | 
| **Targeting** | 8.8 (101 reviews) ✓ Verified | Not enough data | 
| **Guided Selling** | 8.2 (79 reviews) ✓ Verified | Not enough data | 

#### Templates

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Library** | 8.0 (96 reviews) ✓ Verified | Not enough data | 
| **Customization** | 8.6 (98 reviews) ✓ Verified | Not enough data | 
| **Optimization** | 8.5 (95 reviews) ✓ Verified | Not enough data | 

#### Personalization

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Recommendation** | 8.6 (104 reviews) ✓ Verified | Not enough data | 
| **Content** | 8.4 (93 reviews) ✓ Verified | Not enough data | 
| **Cart Abandonment** | 8.5 (96 reviews) ✓ Verified | Not enough data | 
| **Search** | 8.4 (69 reviews) ✓ Verified | Not enough data | 
| **Personalization Engine** | 8.7 (86 reviews) ✓ Verified | Not enough data | 
| **Product Recommendations** | 8.6 (100 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 8.5 (96 reviews) ✓ Verified | Not enough data | 
| **Personalized Messaging** | 8.7 (92 reviews) ✓ Verified | Not enough data | 

#### Multichannel

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Web** | 8.3 (86 reviews) ✓ Verified | Not enough data | 
| **Email** | 8.9 (117 reviews) ✓ Verified | Not enough data | 
| **Mobile** | 8.4 (89 reviews) ✓ Verified | Not enough data | 

#### Administration 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Marketing Campaigns** | 8.7 (105 reviews) ✓ Verified | Not enough data | 
| **Reports & Analytics** | 8.5 (111 reviews) ✓ Verified | Not enough data | 
| **User Data** | 8.5 (102 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 8.2 (90 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Natural Language Interaction** | 5.2 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 5.4 (8 reviews) | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 33 |
| **Xeno** | N/A | N/A |

#### Campaigns

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Customize** | 7.7 (24 reviews) | Not enough data | 
| **Scheduling** | 8.3 (26 reviews) | Not enough data | 
| **Retarget** | 7.9 (24 reviews) | Not enough data | 
| **Segmentation** | 8.3 (27 reviews) | Not enough data | 
| **Triggered Notifications** | 8.0 (24 reviews) | Not enough data | 

#### Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Campaign Performance** | 7.6 (24 reviews) | Not enough data | 
| **Audience Insights** | 7.3 (24 reviews) | Not enough data | 

#### Optimization

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **A/B Testing** | 7.6 (24 reviews) | Not enough data | 
| **Personalization** | 8.2 (25 reviews) | Not enough data | 
| **Rich Notifications** | 7.0 (22 reviews) | Not enough data | 
| **Integrations** | 7.4 (23 reviews) | Not enough data | 

#### Agentic AI - Push Notification

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (13 reviews) | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.4/10 | 27 |
| **Xeno** | N/A | N/A |

#### Segmentation

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **A/B Testing** | 8.8 (20 reviews) | Not enough data | 
| **Customer Profiles** | 8.9 (19 reviews) | Not enough data | 

#### Targeting

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Behavioral Targeting** | 8.7 (19 reviews) | Not enough data | 
| **Contextual Targeting** | 8.3 (17 reviews) | Not enough data | 

#### Triggered Content

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Geofencing** | 8.1 (15 reviews) | Not enough data | 
| **Triggered Emails** | 8.9 (21 reviews) | Not enough data | 
| **Triggered Messages** | 8.9 (19 reviews) | Not enough data | 

#### Personalized Content

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Recommendation Engine** | 8.4 (20 reviews) | Not enough data | 
| **Personalized Discounts** | 9.0 (15 reviews) | Not enough data | 
| **Website Personalization** | 8.6 (17 reviews) | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 8.3 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (6 reviews) | Not enough data | 
| **Decision Making** | 8.1 (6 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.0/10 | 31 |
| **Xeno** | N/A | N/A |

#### Text Messaging

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Bulk SMS** | 8.3 (23 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 7.4 (18 reviews) | Not enough data | 
| **Text Scheduler** | 8.5 (24 reviews) | Not enough data | 
| **Automatic Replies** | 7.7 (17 reviews) | Not enough data | 
| **Automatic URL Shortening** | 8.0 (20 reviews) | Not enough data | 
| **MMS Marketing** | 7.1 (18 reviews) | Not enough data | 
| **Personalization** | 8.3 (23 reviews) | Not enough data | 
| **Transactional SMS** | 7.9 (19 reviews) | Not enough data | 

#### SMS Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Reporting** | 7.8 (23 reviews) | Not enough data | 
| **Automation** | 8.6 (23 reviews) | Not enough data | 
| **White Label** | 7.4 (17 reviews) | Not enough data | 
| **Text-to-Landline** | 6.9 (15 reviews) | Not enough data | 
| **Short Codes** | 7.1 (16 reviews) | Not enough data | 
| **API Integration** | 8.2 (19 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Autonomous Task Execution** | 5.4 (9 reviews) | Not enough data | 
| **Multi-step Planning** | 5.4 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 6.1 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.6 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 5.2 (9 reviews) | Not enough data | 
| **Decision Making** | 5.6 (9 reviews) | Not enough data | 

#### AI Automation - SMS Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### AI Content Generation - SMS Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Xeno** | N/A | N/A |

#### Platform Basics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Templates** | Not enough data | Not enough data | 
| **Exporting** | Not enough data | Not enough data | 
| **Multi-user Access and Collaboration** | Not enough data | Not enough data | 
| **Multiple Personas** | Not enough data | Not enough data | 
| **Data Analytics ** | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 59 |
| **Xeno** | N/A | N/A |

#### Platform Basics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Dynamic Segmentation** | 8.6 (50 reviews) | Not enough data | 
| **Journey Optimization** | 8.6 (48 reviews) | Not enough data | 

#### Platform Data

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Journey Reporting** | 8.1 (45 reviews) | Not enough data | 
| **Trends Reporting** | 8.0 (47 reviews) | Not enough data | 
| **Dashboards** | 8.4 (51 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.9 (44 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Journey Mapping** | 7.8 (44 reviews) | Not enough data | 
| **Integrations** | 8.1 (42 reviews) | Not enough data | 
| **Automated Alerts** | 7.9 (40 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 8.3 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 8.0 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (9 reviews) | Not enough data | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.0/10 | 28 |
| **Xeno** | N/A | N/A |

#### Loyalty Experience

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Loyalty Engine** | 8.4 (15 reviews) | Not enough data | 
| **Rewards** | 8.6 (15 reviews) | Not enough data | 
| **Membership** | 8.4 (17 reviews) | Not enough data | 
| **Personalization** | 8.5 (22 reviews) | Not enough data | 
| **Gamification** | 7.4 (12 reviews) | Not enough data | 
| **Loyalty Cards** | 7.8 (13 reviews) | Not enough data | 

#### Loyalty Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Communication Tools** | 8.7 (15 reviews) | Not enough data | 
| **Customer Relationship Management (CRM)** | 8.7 (18 reviews) | Not enough data | 
| **Loyalty Analytics** | 8.3 (15 reviews) | Not enough data | 
| **Localization** | 8.5 (16 reviews) | Not enough data | 
| **Integrations** | 8.8 (18 reviews) | Not enough data | 

#### Agentic AI - Loyalty Management

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (6 reviews) | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Xeno** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### AI Personalization - Personalization

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Predictive Recommendations** | Not enough data | Not enough data | 
| **Audience Segmentation** | Not enough data | Not enough data | 
| **Adaptive Content** | Not enough data | Not enough data | 

### Content Distribution

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Xeno** | N/A | N/A |

#### Agentic AI - Content Distribution

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Planning

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Collaborative Editorial Calendars / Scheduling Content** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Xeno** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.6/10 | 91 |
| **Xeno** | N/A | N/A |

#### Analysis

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Application Attribution** | 8.0 (43 reviews) | Not enough data | 
| **Campaign Analysis** | 8.3 (69 reviews) ✓ Verified | Not enough data | 
| **Uninstall Tracking** | 7.7 (38 reviews) | Not enough data | 
| **Custom Dashboards** | 8.1 (54 reviews) | Not enough data | 

#### Campaigns

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Proximity Marketing** | 7.9 (42 reviews) ✓ Verified | Not enough data | 
| **Push Notifications** | 8.4 (46 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 8.4 (39 reviews) ✓ Verified | Not enough data | 
| **Two-Way Text Messaging** | 7.8 (32 reviews) | Not enough data | 
| **Email Campaigns** | 9.1 (64 reviews) | Not enough data | 
| **Audience Segmentation** | 8.8 (62 reviews) | Not enough data | 

#### Engagement

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Coupons and Promotions** | 8.1 (52 reviews) | Not enough data | 

#### Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Optimization** | 8.4 (59 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 8.1 (28 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (43 reviews) | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 6.0 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 5.4 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 6.0 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (7 reviews) | Not enough data | 
| **Decision Making** | 7.4 (7 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 112 |
| **Xeno** | 9.0/10 | 5 |

#### Marketing Operations

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **ROI Tracking** | 8.0 (70 reviews) ✓ Verified | 9.3 (5 reviews) | 
| **Data Collection** | 8.5 (83 reviews) ✓ Verified | 9.0 (5 reviews) | 
| **Customer Insights** | 8.3 (80 reviews) ✓ Verified | 9.0 (5 reviews) | 
| **Multi-User Access** | 8.8 (81 reviews) ✓ Verified | 9.3 (5 reviews) | 
| **Spend Management** | Feature Not Available | 8.7 (5 reviews) | 
| **White Label** | Feature Not Available | 7.3 (5 reviews) | 

#### Campaign Activity

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Campaign Insights** | 8.3 (94 reviews) ✓ Verified | 9.3 (5 reviews) | 
| **Reports and Dashboards** | 8.4 (101 reviews) ✓ Verified | 9.7 (5 reviews) | 
| **Campaign Stickiness** | 8.1 (74 reviews) ✓ Verified | 9.0 (5 reviews) | 
| **Multichannel Tracking** | 8.0 (75 reviews) ✓ Verified | 9.0 (5 reviews) | 
| **Brand Optimization** | 8.4 (72 reviews) ✓ Verified | 9.3 (5 reviews) | 
| **Predictive Analytics** | 8.1 (73 reviews) | 8.7 (5 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (16 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (16 reviews) | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Xeno** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (5):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)

**Unique to SAP Engagement Cloud (formerly SAP Emarsys) (10):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification), [Location-Based Marketing Software](https://www.g2.com/categories/location-based-marketing), [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Xeno (4):** [Content Distribution Software](https://www.g2.com/categories/content-distribution), [Email Marketing Software](https://www.g2.com/categories/email-marketing), [Personalization Software](https://www.g2.com/categories/personalization), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping)


---
## Reviewer Demographics

### By Company Size

| Segment | SAP Engagement Cloud (formerly SAP Emarsys) | Xeno | 
|---|---|---|
| **Small-Business** | 23.7% | 34.4% | 
| **Mid-Market** | 53.3% | 46.9% | 
| **Enterprise** | 23.0% | 18.8% | 

### By Industry

#### SAP Engagement Cloud (formerly SAP Emarsys)

- **Retail:** 28.3%
- **Apparel & Fashion:** 10.4%
- **Consumer Goods:** 5.3%
- **Marketing and Advertising:** 4.7%
- **Sporting Goods:** 3.9%
- **Leisure, Travel & Tourism:** 3.5%
- **Entertainment:** 2.0%
- **Computer Software:** 2.0%
- **Health, Wellness and Fitness:** 2.0%
- **Internet:** 1.8%
- **Other:** 36.0%

#### Xeno

- **Food & Beverages:** 31.3%
- **Retail:** 25.0%
- **Apparel & Fashion:** 15.6%
- **Cosmetics:** 6.3%
- **Staffing and Recruiting:** 3.1%
- **Restaurants:** 3.1%
- **Marketing and Advertising:** 3.1%
- **Hospitality:** 3.1%
- **Health, Wellness and Fitness:** 3.1%
- **Entertainment:** 3.1%
- **Other:** 3.1%

---
## Alternatives

### Alternatives to SAP Engagement Cloud (formerly SAP Emarsys)

- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1226 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1412 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14718 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14861 reviews)

### Alternatives to Xeno

- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (767 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1412 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2939 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (665 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2605 reviews)
- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (568 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)

---
## Top Discussions

### SAP Engagement Cloud (formerly SAP Emarsys)

- Title: [Can I add other templates if I don't want to use html?](https://www.g2.com/discussions/44709-can-i-add-other-templates-if-i-don-t-want-to-use-html) — 2 comments, 1 upvote
  > **Top comment:** "Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a..."
- Title: [how much turnvoer my company need before emarsys is worth.](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) — 1 comment, 1 upvote
  > **Top comment:** "Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover."
- Title: [Why don't they have support for training in Spanish?](https://www.g2.com/discussions/42614-por-que-no-tienen-soporte-para-las-capacitaciones-en-espanol) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

### Xeno

- Title: [What is Xeno used for?](https://www.g2.com/discussions/what-is-xeno-used-for) — 1 comment
  > **Top comment:** "Xeno is a modern communication platform that helps companies efficiently connect with their customers, whether in sales, customer support, or marketing. At..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/sap-engagement-cloud-formerly-sap-emarsys-vs-xeno)