# SAP Engagement Cloud (formerly SAP Emarsys) vs Upland Adestra Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Upland Adestra excels in user experience, particularly highlighting its intuitive interface and powerful segmentation tools. Users appreciate how easy it is to create, automate, and personalize email campaigns, making it a strong choice for those focused on effective email marketing.
- **Users say** that SAP Engagement Cloud (formerly SAP Emarsys) offers a straightforward setup process, allowing users to quickly create automations and campaigns. The simplicity of the dashboard is frequently praised, enabling users to build reports and analyze data with minimal effort.
- **According to verified reviews** , Upland Adestra stands out for its exceptional support quality, with users noting a high level of responsiveness and helpfulness from the support team. This aspect is crucial for businesses that may require assistance during implementation or ongoing usage.
- **Reviewers mention** that SAP Engagement Cloud shines in its ability to integrate relational data from various systems, which enhances communication strategies. Users find this feature particularly beneficial for sending targeted campaigns based on comprehensive customer insights.
- **G2 reviewers highlight** that while Upland Adestra has a smaller market presence, it caters effectively to small businesses, providing tailored solutions that meet their specific needs. This focus allows for a more personalized experience compared to larger platforms.
- **Users report** that SAP Engagement Cloud has a broader market reach and a higher volume of recent reviews, indicating a more established presence in the mid-market segment. This can be advantageous for companies looking for a solution with proven scalability and a wealth of user experiences to draw from.



| | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 639 | 102 | 
| **Largest Market Segment** | Mid-Market (53.3% of reviews) | Small-Business (47.4% of reviews) | 
| **Entry Level Price** | $ | No pricing available | 

---
## Top Pros & Cons

### SAP Engagement Cloud (formerly SAP Emarsys)

Pros:
- Ease of Use (76 reviews)
- Automation (56 reviews)

Cons:
- Missing Features (40 reviews)
- Learning Curve (39 reviews)

### Upland Adestra

Pros:
- Ease of Use (10 reviews)
- Automation (9 reviews)

Cons:
- Learning Curve (5 reviews)
- Intuitiveness (4 reviews)

---
## Ratings Comparison
| Rating | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
  | **Meets Requirements** | 8.3 (406 reviews) | 8.9 (88 reviews) | 
  | **Ease of Use** | 8.2 (413 reviews) | 8.3 (94 reviews) | 
  | **Ease of Setup** | 7.2 (219 reviews) | 8.3 (49 reviews) | 
  | **Ease of Admin** | 8.2 (172 reviews) | 8.7 (34 reviews) | 
  | **Quality of Support** | 8.4 (400 reviews) | 9.2 (84 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (173 reviews) | 9.4 (34 reviews) | 
  | **Product Direction (% positive)** | 8.9 (381 reviews) | 8.8 (86 reviews) | 

---
## Pricing

### SAP Engagement Cloud (formerly SAP Emarsys)

#### Entry-Level Pricing

Plan: ESSENTIAL

Price: $

Description: Achieve your most essential objectives through marketing personalization and automation.


[Browse all 3 editions](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/pricing)

#### Free Trial

No

### Upland Adestra

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Upland Adestra** | 8.8/10 | 72 |

#### Email Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Email and Mobile Preview** | Not enough data | 9.0 (66 reviews) | 
| **Manage Email Lists** | Not enough data | 8.8 (67 reviews) | 
| **High-Volume Sending** | Not enough data | 9.3 (68 reviews) | 
| **Building and Personalizing Emails** | Not enough data | 8.7 (68 reviews) | 
| **Sending Outbound Emails** | Not enough data | 9.2 (69 reviews) | 
| **Manage Email Deliverability** | Not enough data | 8.6 (68 reviews) | 
| **Automated Email Responses** | Not enough data | 8.9 (56 reviews) | 
| **Multi-user Account** | Not enough data | 9.0 (16 reviews) | 
| **Surveys** | Not enough data | 8.9 (16 reviews) | 

#### Reporting & Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.6 (60 reviews) ✓ Verified | 
| **Basic Reporting** | Not enough data | 8.8 (67 reviews) | 

#### Generative AI

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.3 (12 reviews) | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

#### Agentic AI - Email Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Integration

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 9.1 (36 reviews) | 
| **Integration APIs** | Not enough data | 8.7 (30 reviews) | 
| **Breadth of Partner Applications** | Not enough data | 7.9 (27 reviews) | 
| **CRM Integration** | Not enough data | 8.8 (12 reviews) | 
| **Social Media Integration** | Not enough data | 8.5 (12 reviews) | 
| **E-Commerce Integration** | Not enough data | 8.6 (12 reviews) | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.7/10 | 297 |
| **Upland Adestra** | N/A | N/A |

#### Email Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Building and Personalizing Emails** | 8.7 (264 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.7 (249 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.5 (258 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.3 (234 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Landing Pages and Forms** | 7.0 (158 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 8.0 (191 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 8.1 (218 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 8.0 (215 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.8 (158 reviews) | Not enough data | 

#### Lead Management

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Marketing Lead Database** | 7.9 (174 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 7.8 (192 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 8.5 (243 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 7.8 (161 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.0 (159 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.2 (183 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 7.8 (146 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.2 (144 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Program Management** | 8.2 (182 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 7.8 (122 reviews) | Not enough data | 
| **Calendaring** | 7.6 (113 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 7.0 (84 reviews) | Not enough data | 

#### Social

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Social Listening** | 7.3 (93 reviews) | Not enough data | 
| **Social Sharing** | 7.5 (103 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 7.4 (101 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 7.4 (93 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 7.5 (104 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Basic Reporting** | 8.0 (238 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 7.8 (176 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 7.6 (165 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 7.4 (173 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 7.4 (109 reviews) | Not enough data | 

#### Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Customization ** | 7.6 (154 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.1 (136 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.5 (152 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.9 (106 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 6.8 (107 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.5 (137 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.6 (103 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (29 reviews) | Not enough data | 
| **Multi-step Planning** | 6.1 (28 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (30 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (29 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (29 reviews) | Not enough data | 
| **Decision Making** | 6.7 (29 reviews) | Not enough data | 

#### Integration

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Data Import & Export Tools** | 7.8 (159 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.6 (152 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.4 (117 reviews) ✓ Verified | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.9/10 | 49 |
| **Upland Adestra** | N/A | N/A |

#### Metrics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Sessions - Digital Analytics** | 7.8 (35 reviews) | Not enough data | 
| **Engagement** | 8.1 (38 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.0 (30 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.0 (34 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.1 (33 reviews) | Not enough data | 
| **Retention** | 8.3 (35 reviews) | Not enough data | 
| **Return** | 7.8 (33 reviews) | Not enough data | 
| **Conversions** | 8.3 (36 reviews) | Not enough data | 
| **Funnels** | 8.0 (33 reviews) | Not enough data | 

#### Reporting

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Real-Time Reporting** | 8.0 (40 reviews) | Not enough data | 
| **Trending** | 8.1 (37 reviews) | Not enough data | 
| **Retroactive Reporting** | 7.8 (35 reviews) | Not enough data | 
| **Segmentation** | 8.6 (39 reviews) | Not enough data | 
| **Mobile Reporting** | 8.1 (37 reviews) | Not enough data | 
| **Unification Across Devices** | 7.9 (32 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 7.7 (37 reviews) | Not enough data | 

#### Other

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **User Data** | 8.2 (35 reviews) | Not enough data | 
| **Site Search Reporting** | 8.0 (32 reviews) | Not enough data | 
| **Load Time Monitoring** | 8.0 (29 reviews) | Not enough data | 
| **Campaign Tracking** | 8.4 (36 reviews) | Not enough data | 
| **E-Commerce** | 8.2 (31 reviews) | Not enough data | 
| **Promotional Messages** | 8.4 (31 reviews) | Not enough data | 
| **Administration Alerts** | 7.7 (34 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (8 reviews) | Not enough data | 
| **Decision Making** | 7.1 (8 reviews) | Not enough data | 

#### Administration

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **API / Integrations** | 7.1 (38 reviews) | Not enough data | 
| **QA Testing** | 7.5 (36 reviews) | Not enough data | 
| **Performance and Reliability** | 8.3 (40 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (40 reviews) | Not enough data | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 100 |
| **Upland Adestra** | N/A | N/A |

#### Administration

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Template Creation** | 8.2 (82 reviews) | Not enough data | 
| **Preset Template Availability** | 7.9 (75 reviews) | Not enough data | 
| **Custom Unsubscribe** | 7.8 (75 reviews) | Not enough data | 
| **Email Segmentation** | 8.6 (85 reviews) | Not enough data | 
| **Detailed Server Logs** | 7.1 (58 reviews) | Not enough data | 
| **Notifications** | 7.8 (65 reviews) | Not enough data | 

#### Integrations

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Webhooks** | 7.8 (48 reviews) | Not enough data | 
| **Event Tracking API** | 7.8 (58 reviews) | Not enough data | 
| **Mail Send API** | 8.0 (58 reviews) | Not enough data | 
| **Spam Filter Testing** | 7.7 (58 reviews) | Not enough data | 

#### Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Custom Tracking Domain** | 8.1 (55 reviews) | Not enough data | 
| **Multiple Domains** | 7.9 (54 reviews) | Not enough data | 
| **Dedicated IP** | 8.3 (49 reviews) | Not enough data | 
| **Documentation** | 7.8 (64 reviews) | Not enough data | 
| **Sender Reputation Management** | 8.2 (59 reviews) | Not enough data | 
| **Tracking & Reporting** | 8.4 (73 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.0 (55 reviews) | Not enough data | 
| **Performance and Reliability** | 8.4 (70 reviews) | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 106 |
| **Upland Adestra** | 8.3/10 | 6 |

#### Diagnosis

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **IP Address ** | 6.9 (61 reviews) | 7.2 (6 reviews) | 
| **Domains** | 7.3 (66 reviews) | 7.8 (6 reviews) | 
| **Content ** | 7.8 (72 reviews) | 8.6 (6 reviews) | 
| **Policy Compliance** | 7.4 (65 reviews) | 9.3 (5 reviews) | 

#### Tracking

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Processing Time** | 7.3 (70 reviews) | 8.0 (5 reviews) | 
| **Placement ** | 7.1 (61 reviews) | 8.3 (5 reviews) | 
| **Open Rate** | 8.2 (86 reviews) | 8.7 (5 reviews) | 
| **Time to Open** | 8.0 (80 reviews) | 8.0 (5 reviews) | 
| **Alerts** | 7.3 (59 reviews) | 8.0 (5 reviews) | 

#### Reporting

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Campaign Performance** | 8.2 (93 reviews) | 8.3 (5 reviews) | 
| **Domain Reputation** | 7.6 (80 reviews) | 9.0 (5 reviews) | 
| **Brand Reputation** | 7.6 (72 reviews) | 8.7 (5 reviews) | 
| **Blacklist and Whitelist** | 7.6 (77 reviews) | 8.0 (5 reviews) | 

#### Agentic AI - Email Deliverability

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (18 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (18 reviews) | Not enough data | 
| **Decision Making** | 7.2 (18 reviews) | Not enough data | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.8/10 | 12 |
| **Upland Adestra** | N/A | N/A |

#### Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Web Analytics** | 8.8 (8 reviews) | Not enough data | 
| **Campaign Tracking** | 8.8 (8 reviews) | Not enough data | 
| **Audience Insights** | 9.0 (8 reviews) | Not enough data | 
| **Reports & Dashboards** | 8.9 (9 reviews) | Not enough data | 
| **Personalization** | 8.1 (8 reviews) | Not enough data | 
| **Marketing Automation** | 9.1 (9 reviews) | Not enough data | 

#### Content Management

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Customizable Templated Workflows** | 9.2 (10 reviews) | Not enough data | 
| **Asset Management** | 8.5 (9 reviews) | Not enough data | 
| **Portals and Sites** | Feature Not Available | Not enough data | 

#### Design & Development

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **No-Code App Development** | 9.0 (8 reviews) | Not enough data | 
| **Low-Code App Development** | 9.0 (8 reviews) | Not enough data | 
| **Self-Service Capabilities** | 8.2 (10 reviews) | Not enough data | 

#### Agentic AI - Digital Experience Platforms

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Location-Based Marketing

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.3/10 | 16 |
| **Upland Adestra** | N/A | N/A |

#### Administration

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Integration** | 7.0 (10 reviews) | Not enough data | 
| **Geofencing** | 7.0 (10 reviews) | Not enough data | 
| **Wi-Fi Marketing** | 6.5 (9 reviews) | Not enough data | 
| **Beacons** | 6.5 (8 reviews) | Not enough data | 
| **IP Geolocation** | 7.5 (10 reviews) | Not enough data | 

#### Agentic AI - Location-Based Marketing Features

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Geolocation** | 7.7 (11 reviews) | Not enough data | 
| **Campaign Automation** | 8.0 (10 reviews) | Not enough data | 
| **Analytics** | 8.2 (11 reviews) | Not enough data | 
| **Security Compliance** | 7.6 (11 reviews) | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 142 |
| **Upland Adestra** | N/A | N/A |

#### Visitor Behavior

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Monitoring** | 8.5 (94 reviews) ✓ Verified | Not enough data | 
| **Targeting** | 8.8 (101 reviews) ✓ Verified | Not enough data | 
| **Guided Selling** | 8.2 (79 reviews) ✓ Verified | Not enough data | 

#### Templates

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Library** | 8.0 (96 reviews) ✓ Verified | Not enough data | 
| **Customization** | 8.6 (98 reviews) ✓ Verified | Not enough data | 
| **Optimization** | 8.5 (95 reviews) ✓ Verified | Not enough data | 

#### Personalization

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Recommendation** | 8.6 (104 reviews) ✓ Verified | Not enough data | 
| **Content** | 8.4 (93 reviews) ✓ Verified | Not enough data | 
| **Cart Abandonment** | 8.5 (96 reviews) ✓ Verified | Not enough data | 
| **Search** | 8.4 (69 reviews) ✓ Verified | Not enough data | 
| **Personalization Engine** | 8.7 (86 reviews) ✓ Verified | Not enough data | 
| **Product Recommendations** | 8.6 (100 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 8.5 (96 reviews) ✓ Verified | Not enough data | 
| **Personalized Messaging** | 8.7 (92 reviews) ✓ Verified | Not enough data | 

#### Multichannel

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Web** | 8.3 (86 reviews) ✓ Verified | Not enough data | 
| **Email** | 8.9 (117 reviews) ✓ Verified | Not enough data | 
| **Mobile** | 8.4 (89 reviews) ✓ Verified | Not enough data | 

#### Administration 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Marketing Campaigns** | 8.7 (105 reviews) ✓ Verified | Not enough data | 
| **Reports & Analytics** | 8.5 (111 reviews) ✓ Verified | Not enough data | 
| **User Data** | 8.5 (102 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 8.2 (90 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Natural Language Interaction** | 5.2 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 5.4 (8 reviews) | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 33 |
| **Upland Adestra** | N/A | N/A |

#### Campaigns

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Customize** | 7.7 (24 reviews) | Not enough data | 
| **Scheduling** | 8.3 (26 reviews) | Not enough data | 
| **Retarget** | 7.9 (24 reviews) | Not enough data | 
| **Segmentation** | 8.3 (27 reviews) | Not enough data | 
| **Triggered Notifications** | 8.0 (24 reviews) | Not enough data | 

#### Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Campaign Performance** | 7.6 (24 reviews) | Not enough data | 
| **Audience Insights** | 7.3 (24 reviews) | Not enough data | 

#### Optimization

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **A/B Testing** | 7.6 (24 reviews) | Not enough data | 
| **Personalization** | 8.2 (25 reviews) | Not enough data | 
| **Rich Notifications** | 7.0 (22 reviews) | Not enough data | 
| **Integrations** | 7.4 (23 reviews) | Not enough data | 

#### Agentic AI - Push Notification

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (13 reviews) | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.4/10 | 27 |
| **Upland Adestra** | N/A | N/A |

#### Segmentation

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **A/B Testing** | 8.8 (20 reviews) | Not enough data | 
| **Customer Profiles** | 8.9 (19 reviews) | Not enough data | 

#### Targeting

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Behavioral Targeting** | 8.7 (19 reviews) | Not enough data | 
| **Contextual Targeting** | 8.3 (17 reviews) | Not enough data | 

#### Triggered Content

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Geofencing** | 8.1 (15 reviews) | Not enough data | 
| **Triggered Emails** | 8.9 (21 reviews) | Not enough data | 
| **Triggered Messages** | 8.9 (19 reviews) | Not enough data | 

#### Personalized Content

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Recommendation Engine** | 8.4 (20 reviews) | Not enough data | 
| **Personalized Discounts** | 9.0 (15 reviews) | Not enough data | 
| **Website Personalization** | 8.6 (17 reviews) | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 8.3 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (6 reviews) | Not enough data | 
| **Decision Making** | 8.1 (6 reviews) | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Upland Adestra** | 8.9/10 | 8 |

#### Templates

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Text and Themes** | Not enough data | 8.8 (8 reviews) | 
| **Stock Images** | Not enough data | 8.1 (8 reviews) | 
| **Proofing** | Not enough data | 9.0 (8 reviews) | 
| **Mobile Responsive** | Not enough data | 9.6 (8 reviews) | 

#### Edit

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Pre-Made** | Not enough data | 8.5 (8 reviews) | 
| **Build** | Not enough data | 9.4 (8 reviews) | 
| **HTML** | Not enough data | 9.4 (8 reviews) | 

#### Logistics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Analytics** | Not enough data | 8.5 (8 reviews) | 
| **Issues** | Not enough data | 7.9 (8 reviews) | 
| **Integrations** | Not enough data | 8.3 (8 reviews) | 
| **Shareable Link** | Not enough data | 9.6 (8 reviews) | 

#### Generative AI

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **AI Text Generation** | Not enough data | 9.2 (8 reviews) | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

#### Agentic AI - Email Template Builder

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.1/10 | 31 |
| **Upland Adestra** | N/A | N/A |

#### Text Messaging

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Bulk SMS** | 8.3 (23 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 7.4 (18 reviews) | Not enough data | 
| **Text Scheduler** | 8.5 (24 reviews) | Not enough data | 
| **Automatic Replies** | 7.7 (17 reviews) | Not enough data | 
| **Automatic URL Shortening** | 8.0 (20 reviews) | Not enough data | 
| **MMS Marketing** | 7.1 (18 reviews) | Not enough data | 
| **Personalization** | 8.3 (23 reviews) | Not enough data | 
| **Transactional SMS** | 7.9 (19 reviews) | Not enough data | 

#### SMS Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Reporting** | 7.8 (23 reviews) | Not enough data | 
| **Automation** | 8.6 (23 reviews) | Not enough data | 
| **White Label** | 7.4 (17 reviews) | Not enough data | 
| **Text-to-Landline** | 6.9 (15 reviews) | Not enough data | 
| **Short Codes** | 7.1 (16 reviews) | Not enough data | 
| **API Integration** | 8.2 (19 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | 5.4 (9 reviews) | Not enough data | 
| **Multi-step Planning** | 5.4 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 6.1 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.6 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 5.2 (9 reviews) | Not enough data | 
| **Decision Making** | 5.6 (9 reviews) | Not enough data | 

#### AI Automation - SMS Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### AI Content Generation - SMS Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Upland Adestra** | 9.0/10 | 6 |

#### Platform Basics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Templates** | Not enough data | 9.2 (6 reviews) | 
| **Exporting** | Not enough data | 9.4 (6 reviews) | 
| **Multi-user Access and Collaboration** | Not enough data | 9.2 (6 reviews) | 
| **Multiple Personas** | Not enough data | 7.8 (6 reviews) | 
| **Data Analytics ** | Not enough data | 9.4 (6 reviews) | 

#### Agentic AI - Customer Journey Mapping

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 59 |
| **Upland Adestra** | 8.2/10 | 9 |

#### Platform Basics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Dynamic Segmentation** | 8.6 (50 reviews) | 8.3 (9 reviews) | 
| **Journey Optimization** | 8.6 (48 reviews) | 8.9 (9 reviews) | 

#### Platform Data

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Journey Reporting** | 8.1 (45 reviews) | 8.1 (9 reviews) | 
| **Trends Reporting** | 8.0 (47 reviews) | 8.3 (9 reviews) | 
| **Dashboards** | 8.4 (51 reviews) | 8.1 (9 reviews) | 
| **Advanced Data Filtering** | 7.9 (44 reviews) | 8.3 (9 reviews) | 

#### Platform Additional Functionality

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Journey Mapping** | 7.8 (44 reviews) | 8.1 (9 reviews) | 
| **Integrations** | 8.1 (42 reviews) | 8.3 (9 reviews) | 
| **Automated Alerts** | 7.9 (40 reviews) | 7.8 (9 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 8.3 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 8.0 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (9 reviews) | Not enough data | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.0/10 | 28 |
| **Upland Adestra** | N/A | N/A |

#### Loyalty Experience

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Loyalty Engine** | 8.4 (15 reviews) | Not enough data | 
| **Rewards** | 8.6 (15 reviews) | Not enough data | 
| **Membership** | 8.4 (17 reviews) | Not enough data | 
| **Personalization** | 8.5 (22 reviews) | Not enough data | 
| **Gamification** | 7.4 (12 reviews) | Not enough data | 
| **Loyalty Cards** | 7.8 (13 reviews) | Not enough data | 

#### Loyalty Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Communication Tools** | 8.7 (15 reviews) | Not enough data | 
| **Customer Relationship Management (CRM)** | 8.7 (18 reviews) | Not enough data | 
| **Loyalty Analytics** | 8.3 (15 reviews) | Not enough data | 
| **Localization** | 8.5 (16 reviews) | Not enough data | 
| **Integrations** | 8.8 (18 reviews) | Not enough data | 

#### Agentic AI - Loyalty Management

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (6 reviews) | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Upland Adestra** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.6/10 | 91 |
| **Upland Adestra** | N/A | N/A |

#### Analysis

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Application Attribution** | 8.0 (43 reviews) | Not enough data | 
| **Campaign Analysis** | 8.3 (69 reviews) ✓ Verified | Not enough data | 
| **Uninstall Tracking** | 7.7 (38 reviews) | Not enough data | 
| **Custom Dashboards** | 8.1 (54 reviews) | Not enough data | 

#### Campaigns

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Proximity Marketing** | 7.9 (42 reviews) ✓ Verified | Not enough data | 
| **Push Notifications** | 8.4 (46 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 8.4 (39 reviews) ✓ Verified | Not enough data | 
| **Two-Way Text Messaging** | 7.8 (32 reviews) | Not enough data | 
| **Email Campaigns** | 9.1 (64 reviews) | Not enough data | 
| **Audience Segmentation** | 8.8 (62 reviews) | Not enough data | 

#### Engagement

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Coupons and Promotions** | 8.1 (52 reviews) | Not enough data | 

#### Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Optimization** | 8.4 (59 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 8.1 (28 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (43 reviews) | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 6.0 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 5.4 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 6.0 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (7 reviews) | Not enough data | 
| **Decision Making** | 7.4 (7 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 112 |
| **Upland Adestra** | N/A | N/A |

#### Marketing Operations

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **ROI Tracking** | 8.0 (70 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.5 (83 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.3 (80 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 8.8 (81 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | Feature Not Available | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 

#### Campaign Activity

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Campaign Insights** | 8.3 (94 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.4 (101 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 8.1 (74 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 8.0 (75 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.4 (72 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | 8.1 (73 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (16 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (16 reviews) | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Upland Adestra** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)

**Unique to SAP Engagement Cloud (formerly SAP Emarsys) (13):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Location-Based Marketing Software](https://www.g2.com/categories/location-based-marketing), [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Upland Adestra (3):** [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Email Marketing Software](https://www.g2.com/categories/email-marketing), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping)


---
## Reviewer Demographics

### By Company Size

| Segment | SAP Engagement Cloud (formerly SAP Emarsys) | Upland Adestra | 
|---|---|---|
| **Small-Business** | 23.6% | 47.4% | 
| **Mid-Market** | 53.3% | 45.4% | 
| **Enterprise** | 23.1% | 7.2% | 

### By Industry

#### SAP Engagement Cloud (formerly SAP Emarsys)

- **Retail:** 28.3%
- **Apparel & Fashion:** 10.4%
- **Consumer Goods:** 5.3%
- **Marketing and Advertising:** 4.7%
- **Sporting Goods:** 3.9%
- **Leisure, Travel & Tourism:** 3.5%
- **Entertainment:** 2.0%
- **Computer Software:** 2.0%
- **Health, Wellness and Fitness:** 2.0%
- **Internet:** 1.8%
- **Other:** 36.0%

#### Upland Adestra

- **Marketing and Advertising:** 29.9%
- **Publishing:** 9.3%
- **Internet:** 9.3%
- **Retail:** 5.2%
- **Computer Software:** 5.2%
- **Information Technology and Services:** 5.2%
- **Events Services:** 4.1%
- **Media Production:** 4.1%
- **Transportation/Trucking/Railroad:** 2.1%
- **Apparel & Fashion:** 2.1%
- **Other:** 23.7%

---
## Alternatives

### Alternatives to SAP Engagement Cloud (formerly SAP Emarsys)

- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1227 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1413 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14726 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14868 reviews)

### Alternatives to Upland Adestra

- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1227 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12981 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (731 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14868 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1070 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7414 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14726 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (624 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)

---
## Top Discussions

### SAP Engagement Cloud (formerly SAP Emarsys)

- Title: [Can I add other templates if I don't want to use html?](https://www.g2.com/discussions/44709-can-i-add-other-templates-if-i-don-t-want-to-use-html) — 2 comments, 1 upvote
  > **Top comment:** "Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a..."
- Title: [how much turnvoer my company need before emarsys is worth.](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) — 1 comment, 1 upvote
  > **Top comment:** "Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover."
- Title: [Why don't they have support for training in Spanish?](https://www.g2.com/discussions/42614-por-que-no-tienen-soporte-para-las-capacitaciones-en-espanol) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

### Upland Adestra

- Title: [What is the best way to use this product?or easy ways](https://www.g2.com/discussions/what-is-the-best-way-to-use-this-product-or-easy-ways) — 1 comment, 1 upvote
  > **Top comment:** "marketing service"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/sap-engagement-cloud-formerly-sap-emarsys-vs-upland-adestra)