# SAP Engagement Cloud (formerly SAP Emarsys), Nutshell, MoEngage vs Pipedrive Comparison | | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Star Rating** | 4.2 out of 5 | 4.3 out of 5 | 4.5 out of 5 | 4.3 out of 5 | | **Total Reviews** | 623 | 1,427 | 524 | 3,046 | | **Largest Market Segment** | Mid-Market (53.2% of reviews) | Small-Business (78.9% of reviews) | Mid-Market (55.8% of reviews) | Small-Business (72.7% of reviews) | | **Entry Level Price** | $ | Starting at $13.00 1 user Per Month | Contact Us | $24.00 1 Seats Per Month | --- ## Top Pros & Cons ### SAP Engagement Cloud (formerly SAP Emarsys) Pros: - Ease of Use (82 reviews) - Automation (61 reviews) Cons: - Missing Features (43 reviews) - Learning Curve (42 reviews) ### Nutshell Pros: - Ease of Use (358 reviews) - Helpful (201 reviews) Cons: - Missing Features (168 reviews) - Limited Features (110 reviews) ### MoEngage Pros: - Ease of Use (54 reviews) - Features (38 reviews) Cons: - Missing Features (16 reviews) - Learning Curve (14 reviews) ### Pipedrive Pros: - Ease of Use (574 reviews) - Intuitive (274 reviews) Cons: - Missing Features (230 reviews) - Limited Features (151 reviews) --- ## Ratings Comparison | Rating | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Meets Requirements** | 8.3 (405 reviews) | 8.4 (1133 reviews) | 8.8 (412 reviews) | 8.5 (2630 reviews) | | **Ease of Use** | 8.2 (411 reviews) | 8.7 (1233 reviews) | 9.0 (443 reviews) | 8.8 (2670 reviews) | | **Ease of Setup** | 7.1 (217 reviews) | 8.5 (664 reviews) | 8.8 (238 reviews) | 8.7 (1679 reviews) | | **Ease of Admin** | 8.2 (172 reviews) | 8.7 (524 reviews) | 8.8 (151 reviews) | 8.6 (1023 reviews) | | **Quality of Support** | 8.4 (399 reviews) | 8.7 (1036 reviews) | 9.0 (413 reviews) | 8.4 (2249 reviews) | | **Has the product been a good partner in doing business?** | 8.5 (173 reviews) | 8.8 (517 reviews) | 9.2 (151 reviews) | 8.7 (991 reviews) | | **Product Direction (% positive)** | 8.9 (379 reviews) | 8.5 (1120 reviews) | 9.6 (410 reviews) | 8.8 (2586 reviews) | --- ## Pricing ### SAP Engagement Cloud (formerly SAP Emarsys) #### Entry-Level Pricing Plan: ESSENTIAL Price: $ Description: Achieve your most essential objectives through marketing personalization and automation. [Browse all 3 editions](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/pricing) #### Free Trial No ### Nutshell #### Entry-Level Pricing Plan: Sales Foundation Price: Starting at $13.00 1 user Per Month Description: An easy to use, flexible CRM that helps teams organize their contacts, leads, and conversations in order to grow. Key Features: - Unlimited storage, contacts & accounts - Contact management and communication timelines - Email and calendar sync [Browse all 8 editions](https://www.g2.com/products/nutshell/pricing) #### Free Trial Yes ### MoEngage #### Entry-Level Pricing Plan: Growth Price: Contact Us Description: Everything B2C marketing and product teams need to engage, analyze, and personalize customer journeys across channels. Key Features: - Cross‑channel messaging: Engage customers via Mobile Push, Web Push, Email, SMS, In‑app, On‑site messages, web personalization, webhooks, and ad audience sync (Facebook & Google). - Behavioral segmentation: Build precise audience segments using attributes, behaviors, RFM, affinity, and offline uploads. - Campaign management: Send broadcast, event‑triggered, or location‑triggered campaigns with A/B testing and control groups. [Browse all 2 editions](https://www.g2.com/products/moengage/pricing) #### Free Trial No ### Pipedrive #### Entry-Level Pricing Plan: Lite Price: $24.00 1 Seats Per Month Description: per month per user. 14$ / month billed annually Key Features: - Organize your sales in one simple, intuitive workspace: - Lead, calendar and pipeline management - Sales Assistant and AI-generated reports [Browse all 4 editions](https://www.g2.com/products/pipedrive/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### CRM | Product | Score | Reviews | |---|---|---| | **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A | | **Nutshell** | 7.6/10 | 1002 | | **MoEngage** | N/A | N/A | | **Pipedrive** | 7.9/10 | 2352 | #### Sales Force Automation | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Contact & Account Management** | Not enough data | 8.5 (897 reviews) ✓ Verified | Not enough data | 8.5 (2056 reviews) ✓ Verified | | **Partner Relationship Mgmt. (PRM)** | Not enough data | Feature Not Available | Not enough data | Feature Not Available | | **Opportunity & Pipeline Mgmt.** | Not enough data | 8.3 (870 reviews) ✓ Verified | Not enough data | 8.9 (2136 reviews) ✓ Verified | | **Task / Activity Management** | Not enough data | 8.1 (882 reviews) ✓ Verified | Not enough data | 8.6 (2118 reviews) ✓ Verified | | **Territory & Quota Management** | Not enough data | 7.5 (676 reviews) ✓ Verified | Not enough data | 7.7 (1619 reviews) ✓ Verified | | **Desktop Integration** | Not enough data | 8.1 (729 reviews) ✓ Verified | Not enough data | 8.4 (1131 reviews) ✓ Verified | | **Product & Price List Management** | Not enough data | 7.4 (675 reviews) ✓ Verified | Not enough data | 7.7 (1617 reviews) ✓ Verified | | **Quote & Order Management** | Not enough data | 7.3 (585 reviews) | Not enough data | 7.7 (1571 reviews) | | **Customer Contract Management** | Not enough data | 7.6 (652 reviews) | Not enough data | 7.8 (1675 reviews) | #### Marketing Automation | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Email Marketing** | Not enough data | 7.7 (674 reviews) ✓ Verified | Not enough data | 7.5 (1518 reviews) ✓ Verified | | **Campaign Management** | Not enough data | 7.6 (606 reviews) | Not enough data | 7.5 (1495 reviews) ✓ Verified | | **Lead Management** | Not enough data | 8.4 (818 reviews) ✓ Verified | Not enough data | 8.5 (1866 reviews) ✓ Verified | | **Marketing ROI Analytics** | Not enough data | 7.2 (575 reviews) | Not enough data | 7.5 (1447 reviews) ✓ Verified | #### Customer Support | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Case Management** | Not enough data | 7.9 (638 reviews) | Not enough data | 7.9 (1009 reviews) | | **Customer Support Portal** | Not enough data | 7.9 (660 reviews) ✓ Verified | Not enough data | 7.8 (989 reviews) | | **Knowledge Base** | Not enough data | 8.0 (690 reviews) ✓ Verified | Not enough data | 8.0 (1022 reviews) | | **Call Center Features** | Not enough data | 7.4 (557 reviews) ✓ Verified | Not enough data | 7.5 (1476 reviews) | | **Support Analytics** | Not enough data | 7.8 (578 reviews) ✓ Verified | Not enough data | 7.7 (962 reviews) | #### Reporting & Analytics | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Reporting** | Not enough data | 7.8 (798 reviews) ✓ Verified | Not enough data | 8.0 (1883 reviews) ✓ Verified | | **Dashboards** | Not enough data | 8.2 (859 reviews) ✓ Verified | Not enough data | 8.3 (1968 reviews) ✓ Verified | | **Forecasting** | Not enough data | 7.4 (684 reviews) ✓ Verified | Not enough data | 7.9 (1724 reviews) ✓ Verified | #### Mobile & Social | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Social Collaboration Features** | Not enough data | 7.2 (553 reviews) ✓ Verified | Not enough data | 7.6 (1425 reviews) ✓ Verified | | **Social Network Integration** | Not enough data | 7.0 (552 reviews) ✓ Verified | Not enough data | 7.4 (1377 reviews) ✓ Verified | | **Mobile User Support** | Not enough data | 7.1 (650 reviews) ✓ Verified | Not enough data | 7.9 (1593 reviews) ✓ Verified | #### Platform | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Customization** | Not enough data | 7.7 (644 reviews) ✓ Verified | Not enough data | 8.2 (1355 reviews) ✓ Verified | | **Workflow Capability** | Not enough data | 7.9 (615 reviews) ✓ Verified | Not enough data | 8.3 (1350 reviews) | | **User, Role, and Access Management** | Not enough data | 8.4 (663 reviews) ✓ Verified | Not enough data | 8.4 (1361 reviews) ✓ Verified | | **Internationalization** | Not enough data | 7.2 (484 reviews) ✓ Verified | Not enough data | 8.2 (1170 reviews) ✓ Verified | | **Sandbox / Test Environments** | Not enough data | 6.5 (427 reviews) ✓ Verified | Not enough data | 7.3 (1060 reviews) ✓ Verified | | **Document & Content Mgmt.** | Not enough data | 7.2 (503 reviews) | Not enough data | 7.8 (1174 reviews) | | **Performance and Reliability** | Not enough data | 8.4 (642 reviews) ✓ Verified | Not enough data | 8.8 (1339 reviews) ✓ Verified | | **Output Document Generation** | Not enough data | 7.3 (483 reviews) ✓ Verified | Not enough data | 7.8 (1126 reviews) | #### Integration | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Data Import & Export Tools** | Not enough data | 7.9 (608 reviews) ✓ Verified | Not enough data | 8.1 (1236 reviews) ✓ Verified | | **Integration APIs** | Not enough data | 7.5 (543 reviews) ✓ Verified | Not enough data | 8.0 (1174 reviews) ✓ Verified | | **Breadth of Partner Applications** | Not enough data | 7.3 (479 reviews) ✓ Verified | Not enough data | 7.9 (1103 reviews) ✓ Verified | #### Generative AI | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **AI Text Generation** | Not enough data | Feature Not Available | Not enough data | Feature Not Available | #### Agentic AI - CRM | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Autonomous Task Execution** | Not enough data | 7.6 (42 reviews) | Not enough data | 7.3 (171 reviews) | | **Multi-step Planning** | Not enough data | 7.6 (40 reviews) | Not enough data | 7.6 (173 reviews) | | **Cross-system Integration** | Not enough data | 7.2 (41 reviews) | Not enough data | 7.5 (174 reviews) | | **Adaptive Learning** | Not enough data | 7.2 (41 reviews) | Not enough data | 7.3 (170 reviews) | | **Natural Language Interaction** | Not enough data | 7.2 (41 reviews) | Not enough data | 7.3 (171 reviews) | | **Proactive Assistance** | Not enough data | 7.2 (40 reviews) | Not enough data | 7.3 (170 reviews) | | **Decision Making** | Not enough data | 7.2 (41 reviews) | Not enough data | 7.6 (172 reviews) | ### Email Marketing | Product | Score | Reviews | |---|---|---| | **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A | | **Nutshell** | 8.3/10 | 320 | | **MoEngage** | N/A | N/A | | **Pipedrive** | 7.8/10 | 256 | #### Email Marketing | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Email and Mobile Preview** | Not enough data | 8.1 (250 reviews) | Not enough data | 8.2 (211 reviews) | | **Manage Email Lists** | Not enough data | 8.4 (262 reviews) | Not enough data | 8.2 (212 reviews) | | **High-Volume Sending** | Not enough data | Feature Not Available | Not enough data | 7.8 (206 reviews) | | **Building and Personalizing Emails** | Not enough data | 8.3 (261 reviews) | Not enough data | 8.2 (209 reviews) | | **Sending Outbound Emails** | Not enough data | 8.5 (265 reviews) | Not enough data | 8.3 (212 reviews) | | **Manage Email Deliverability** | Not enough data | 8.1 (250 reviews) | Not enough data | 8.2 (207 reviews) | | **Automated Email Responses** | Not enough data | Feature Not Available | Not enough data | 7.9 (206 reviews) | | **Multi-user Account** | Not enough data | 8.2 (223 reviews) | Not enough data | 8.2 (203 reviews) | | **Surveys** | Not enough data | Feature Not Available | Not enough data | 7.5 (197 reviews) | #### Reporting & Analytics | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **A/B Testing** | Not enough data | 7.1 (140 reviews) | Not enough data | 7.5 (192 reviews) | | **Basic Reporting** | Not enough data | 8.1 (242 reviews) | Not enough data | 8.2 (205 reviews) | #### Generative AI | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **AI Text Generation** | Not enough data | 6.5 (160 reviews) | Not enough data | Feature Not Available | | **AI Text Summarization** | Not enough data | 6.7 (160 reviews) | Not enough data | Feature Not Available | #### Agentic AI - Email Marketing | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 7.0 (25 reviews) | | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 6.9 (25 reviews) | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 7.3 (25 reviews) | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 7.5 (24 reviews) | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 7.5 (25 reviews) | #### Integration | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Data Import & Export Tools** | Not enough data | 8.0 (247 reviews) | Not enough data | 8.2 (227 reviews) | | **Integration APIs** | Not enough data | 7.2 (207 reviews) | Not enough data | 7.8 (224 reviews) | | **Breadth of Partner Applications** | Not enough data | 7.0 (198 reviews) | Not enough data | 7.9 (221 reviews) | | **CRM Integration** | Not enough data | 7.8 (219 reviews) | Not enough data | 8.2 (221 reviews) | | **Social Media Integration** | Not enough data | Feature Not Available | Not enough data | 7.2 (213 reviews) | | **E-Commerce Integration** | Not enough data | Feature Not Available | Not enough data | 7.3 (210 reviews) | ### Marketing Automation | Product | Score | Reviews | |---|---|---| | **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.7/10 | 295 | | **Nutshell** | N/A | N/A | | **MoEngage** | 8.6/10 | 226 | | **Pipedrive** | N/A | N/A | #### Email Marketing | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Building and Personalizing Emails** | 8.7 (264 reviews) ✓ Verified | Not enough data | 8.8 (157 reviews) ✓ Verified | Not enough data | | **Sending Outbound Emails** | 8.7 (248 reviews) ✓ Verified | Not enough data | 8.9 (154 reviews) ✓ Verified | Not enough data | | **Manage Email Deliverability** | 8.5 (258 reviews) ✓ Verified | Not enough data | 8.7 (158 reviews) ✓ Verified | Not enough data | | **Automated Email Responses** | 8.3 (233 reviews) ✓ Verified | Not enough data | 8.7 (130 reviews) ✓ Verified | Not enough data | #### Online Marketing | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Landing Pages and Forms** | 7.0 (158 reviews) ✓ Verified | Not enough data | 8.4 (97 reviews) | Not enough data | | **Dynamic Content** | 8.0 (191 reviews) ✓ Verified | Not enough data | 8.5 (136 reviews) ✓ Verified | Not enough data | | **A/B Testing** | 8.1 (218 reviews) ✓ Verified | Not enough data | 8.8 (157 reviews) ✓ Verified | Not enough data | | **Mobile Optimized** | 8.0 (215 reviews) ✓ Verified | Not enough data | 8.7 (139 reviews) ✓ Verified | Not enough data | | **Search Tracking and Optimization** | 7.8 (158 reviews) | Not enough data | Feature Not Available | Not enough data | #### Lead Management | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Marketing Lead Database** | 7.9 (174 reviews) ✓ Verified | Not enough data | 8.7 (107 reviews) | Not enough data | | **Data Quality Management** | 7.8 (192 reviews) ✓ Verified | Not enough data | 8.6 (123 reviews) | Not enough data | | **Segmentation** | 8.5 (243 reviews) ✓ Verified | Not enough data | 9.1 (163 reviews) | Not enough data | | **Lead Scoring and Grading** | 7.8 (161 reviews) ✓ Verified | Not enough data | Feature Not Available | Not enough data | | **Lead Nurturing** | 8.0 (159 reviews) ✓ Verified | Not enough data | 8.3 (103 reviews) | Not enough data | | **Online Behavior Tracking** | 8.2 (183 reviews) ✓ Verified | Not enough data | 8.6 (129 reviews) | Not enough data | | **Automated Alerts and Tasks** | 7.8 (146 reviews) ✓ Verified | Not enough data | 8.6 (116 reviews) | Not enough data | | **CRM Lead Integration** | 8.2 (144 reviews) ✓ Verified | Not enough data | 8.4 (103 reviews) | Not enough data | #### Campaign Management | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Program Management** | 8.2 (182 reviews) ✓ Verified | Not enough data | 8.5 (129 reviews) | Not enough data | | **Event / Webinar Marketing** | 7.8 (122 reviews) | Not enough data | Feature Not Available | Not enough data | | **Calendaring** | 7.6 (113 reviews) ✓ Verified | Not enough data | 8.4 (115 reviews) | Not enough data | | **Budgeting** | 7.0 (84 reviews) | Not enough data | Feature Not Available | Not enough data | #### Social | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Social Listening** | 7.3 (93 reviews) | Not enough data | Feature Not Available | Not enough data | | **Social Sharing** | 7.5 (103 reviews) ✓ Verified | Not enough data | Feature Not Available | Not enough data | | **Social Campaigns** | 7.4 (101 reviews) ✓ Verified | Not enough data | 8.2 (106 reviews) | Not enough data | | **Social Media Engagement** | 7.4 (93 reviews) ✓ Verified | Not enough data | 7.9 (99 reviews) ✓ Verified | Not enough data | | **Social Media Advertising** | 7.5 (104 reviews) ✓ Verified | Not enough data | 8.2 (97 reviews) ✓ Verified | Not enough data | #### Reporting & Analytics | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Basic Reporting** | 8.0 (238 reviews) ✓ Verified | Not enough data | 8.7 (178 reviews) ✓ Verified | Not enough data | | **Web Analytics** | 7.8 (176 reviews) ✓ Verified | Not enough data | 8.5 (152 reviews) ✓ Verified | Not enough data | | **ROI Analytics** | 7.6 (165 reviews) ✓ Verified | Not enough data | 8.4 (138 reviews) ✓ Verified | Not enough data | | **Revenue Analytics** | 7.4 (173 reviews) ✓ Verified | Not enough data | 8.4 (137 reviews) ✓ Verified | Not enough data | | **SEO / Keyword Analytics** | 7.4 (109 reviews) | Not enough data | Feature Not Available | Not enough data | #### Platform | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Customization ** | 7.5 (153 reviews) ✓ Verified | Not enough data | 8.6 (129 reviews) ✓ Verified | Not enough data | | **Workflow Capability** | 8.1 (136 reviews) ✓ Verified | Not enough data | 8.5 (117 reviews) ✓ Verified | Not enough data | | **User, Role, and Access Management** | 8.5 (152 reviews) ✓ Verified | Not enough data | 8.9 (132 reviews) ✓ Verified | Not enough data | | **Internationalization** | 7.9 (106 reviews) ✓ Verified | Not enough data | 8.3 (87 reviews) ✓ Verified | Not enough data | | **Sandbox / Test Environments** | 6.8 (107 reviews) ✓ Verified | Not enough data | 8.5 (106 reviews) | Not enough data | | **Performance and Reliability** | 8.5 (137 reviews) ✓ Verified | Not enough data | 8.9 (123 reviews) ✓ Verified | Not enough data | | **Output Document Generation** | 7.6 (103 reviews) ✓ Verified | Not enough data | Feature Not Available | Not enough data | #### Agentic AI - Marketing Automation | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Autonomous Task Execution** | 6.5 (29 reviews) | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | 6.1 (28 reviews) | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | 6.4 (30 reviews) | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | 6.4 (29 reviews) | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | 6.6 (29 reviews) | Not enough data | Not enough data | Not enough data | | **Decision Making** | 6.7 (29 reviews) | Not enough data | Not enough data | Not enough data | #### Integration | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Data Import & Export Tools** | 7.8 (159 reviews) ✓ Verified | Not enough data | 8.7 (143 reviews) ✓ Verified | Not enough data | | **Integration APIs** | 7.6 (152 reviews) ✓ Verified | Not enough data | 8.6 (130 reviews) ✓ Verified | Not enough data | | **Breadth of Partner Applications** | 7.4 (117 reviews) ✓ Verified | Not enough data | 8.0 (98 reviews) ✓ Verified | Not enough data | ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.9/10 | 49 | | **Nutshell** | N/A | N/A | | **MoEngage** | N/A | N/A | | **Pipedrive** | N/A | N/A | #### Metrics | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Sessions - Digital Analytics** | 7.8 (35 reviews) | Not enough data | Not enough data | Not enough data | | **Engagement** | 8.1 (38 reviews) | Not enough data | Not enough data | Not enough data | | **Entry and Exit Pages** | 8.0 (30 reviews) | Not enough data | Not enough data | Not enough data | | **Standard Event Tracking** | 8.0 (34 reviews) | Not enough data | Not enough data | Not enough data | | **Custom Event Tracking** | 8.1 (33 reviews) | Not enough data | Not enough data | Not enough data | | **Retention** | 8.3 (35 reviews) | Not enough data | Not enough data | Not enough data | | **Return** | 7.8 (33 reviews) | Not enough data | Not enough data | Not enough data | | **Conversions** | 8.3 (36 reviews) | Not enough data | Not enough data | Not enough data | | **Funnels** | 8.0 (33 reviews) | Not enough data | Not enough data | Not enough data | #### Reporting | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Real-Time Reporting** | 8.0 (40 reviews) | Not enough data | Not enough data | Not enough data | | **Trending** | 8.1 (37 reviews) | Not enough data | Not enough data | Not enough data | | **Retroactive Reporting** | 7.8 (35 reviews) | Not enough data | Not enough data | Not enough data | | **Segmentation** | 8.6 (39 reviews) | Not enough data | Not enough data | Not enough data | | **Mobile Reporting** | 8.1 (37 reviews) | Not enough data | Not enough data | Not enough data | | **Unification Across Devices** | 7.9 (32 reviews) | Not enough data | Not enough data | Not enough data | | **Custom Reports and Dashboards** | 7.7 (37 reviews) | Not enough data | Not enough data | Not enough data | #### Other | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **User Data** | 8.2 (35 reviews) | Not enough data | Not enough data | Not enough data | | **Site Search Reporting** | 8.0 (32 reviews) | Not enough data | Not enough data | Not enough data | | **Load Time Monitoring** | 8.0 (29 reviews) | Not enough data | Not enough data | Not enough data | | **Campaign Tracking** | 8.4 (36 reviews) | Not enough data | Not enough data | Not enough data | | **E-Commerce** | 8.2 (31 reviews) | Not enough data | Not enough data | Not enough data | | **Promotional Messages** | 8.4 (31 reviews) | Not enough data | Not enough data | Not enough data | | **Administration Alerts** | 7.7 (34 reviews) | Not enough data | Not enough data | Not enough data | #### Agentic AI - Digital Analytics | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Autonomous Task Execution** | 7.5 (8 reviews) | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | 7.1 (8 reviews) | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | 7.3 (8 reviews) | Not enough data | Not enough data | Not enough data | | **Decision Making** | 7.1 (8 reviews) | Not enough data | Not enough data | Not enough data | #### Administration | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **API / Integrations** | 7.1 (38 reviews) | Not enough data | Not enough data | Not enough data | | **QA Testing** | 7.5 (36 reviews) | Not enough data | Not enough data | Not enough data | | **Performance and Reliability** | 8.3 (40 reviews) | Not enough data | Not enough data | Not enough data | | **User, Role, and Access Management** | 8.5 (40 reviews) | Not enough data | Not enough data | Not enough data | ### Transactional Email | Product | Score | Reviews | |---|---|---| | **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 100 | | **Nutshell** | N/A | N/A | | **MoEngage** | 8.8/10 | 45 | | **Pipedrive** | N/A | N/A | #### Administration | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Template Creation** | 8.2 (82 reviews) | Not enough data | 9.0 (39 reviews) | Not enough data | | **Preset Template Availability** | 7.9 (75 reviews) | Not enough data | 9.0 (38 reviews) | Not enough data | | **Custom Unsubscribe** | 7.8 (75 reviews) | Not enough data | 8.4 (40 reviews) | Not enough data | | **Email Segmentation** | 8.6 (85 reviews) | Not enough data | 9.4 (38 reviews) | Not enough data | | **Detailed Server Logs** | 7.1 (58 reviews) | Not enough data | 8.2 (38 reviews) | Not enough data | | **Notifications** | 7.8 (65 reviews) | Not enough data | 9.1 (39 reviews) | Not enough data | #### Integrations | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Webhooks** | 7.8 (48 reviews) | Not enough data | 8.9 (35 reviews) | Not enough data | | **Event Tracking API** | 7.8 (58 reviews) | Not enough data | 8.8 (37 reviews) | Not enough data | | **Mail Send API** | 8.0 (58 reviews) | Not enough data | 9.0 (36 reviews) | Not enough data | | **Spam Filter Testing** | 7.7 (58 reviews) | Not enough data | 8.5 (35 reviews) | Not enough data | #### Platform | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Custom Tracking Domain** | 8.1 (55 reviews) | Not enough data | 8.8 (36 reviews) | Not enough data | | **Multiple Domains** | 7.9 (54 reviews) | Not enough data | 8.4 (37 reviews) | Not enough data | | **Dedicated IP** | 8.3 (49 reviews) | Not enough data | 8.4 (37 reviews) | Not enough data | | **Documentation** | 7.8 (64 reviews) | Not enough data | 8.7 (36 reviews) | Not enough data | | **Sender Reputation Management** | 8.2 (59 reviews) | Not enough data | 8.9 (37 reviews) | Not enough data | | **Tracking & Reporting** | 8.4 (73 reviews) | Not enough data | 9.1 (37 reviews) | Not enough data | | **Enterprise Scalability** | 8.0 (55 reviews) | Not enough data | 9.1 (37 reviews) | Not enough data | | **Performance and Reliability** | 8.4 (70 reviews) | Not enough data | 9.1 (37 reviews) | Not enough data | ### Mobile App Analytics | Product | Score | Reviews | |---|---|---| | **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A | | **Nutshell** | N/A | N/A | | **MoEngage** | 8.9/10 | 111 | | **Pipedrive** | N/A | N/A | #### User Identification | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Demographics** | Not enough data | Not enough data | 8.9 (86 reviews) | Not enough data | | **User Segmentation** | Not enough data | Not enough data | 9.2 (100 reviews) | Not enough data | | **Geolocation** | Not enough data | Not enough data | 8.9 (75 reviews) | Not enough data | #### Tracking & Reporting | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Custom Event Tracking** | Not enough data | Not enough data | 9.0 (95 reviews) | Not enough data | | **Real-Time Insights** | Not enough data | Not enough data | 8.9 (98 reviews) | Not enough data | | **Attribution** | Not enough data | Not enough data | 8.8 (98 reviews) | Not enough data | | **Dashboard** | Not enough data | Not enough data | 9.0 (99 reviews) | Not enough data | | **User Path Tracking** | Not enough data | Not enough data | 8.6 (95 reviews) | Not enough data | | **User Activity History** | Not enough data | Not enough data | 8.9 (96 reviews) | Not enough data | #### Metrics | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Engagement** | Not enough data | Not enough data | 9.2 (87 reviews) | Not enough data | | **Exit Tracking** | Not enough data | Not enough data | 8.9 (71 reviews) | Not enough data | | **Retention** | Not enough data | Not enough data | 9.1 (85 reviews) | Not enough data | | **Return** | Not enough data | Not enough data | 8.8 (77 reviews) | Not enough data | | **Conversions** | Not enough data | Not enough data | 9.0 (85 reviews) | Not enough data | ### Email Deliverability | Product | Score | Reviews | |---|---|---| | **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 106 | | **Nutshell** | N/A | N/A | | **MoEngage** | N/A | N/A | | **Pipedrive** | N/A | N/A | #### Diagnosis | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **IP Address ** | 6.9 (61 reviews) | Not enough data | Not enough data | Not enough data | | **Domains** | 7.3 (66 reviews) | Not enough data | Not enough data | Not enough data | | **Content ** | 7.8 (72 reviews) | Not enough data | Not enough data | Not enough data | | **Policy Compliance** | 7.4 (65 reviews) | Not enough data | Not enough data | Not enough data | #### Tracking | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Processing Time** | 7.3 (70 reviews) | Not enough data | Not enough data | Not enough data | | **Placement ** | 7.1 (61 reviews) | Not enough data | Not enough data | Not enough data | | **Open Rate** | 8.2 (86 reviews) | Not enough data | Not enough data | Not enough data | | **Time to Open** | 8.0 (80 reviews) | Not enough data | Not enough data | Not enough data | | **Alerts** | 7.3 (59 reviews) | Not enough data | Not enough data | Not enough data | #### Reporting | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Campaign Performance** | 8.2 (93 reviews) | Not enough data | Not enough data | Not enough data | | **Domain Reputation** | 7.6 (80 reviews) | Not enough data | Not enough data | Not enough data | | **Brand Reputation** | 7.6 (72 reviews) | Not enough data | Not enough data | Not enough data | | **Blacklist and Whitelist** | 7.6 (77 reviews) | Not enough data | Not enough data | Not enough data | #### Agentic AI - Email Deliverability | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Autonomous Task Execution** | 6.7 (18 reviews) | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | 7.0 (18 reviews) | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | 7.2 (18 reviews) | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | 6.3 (18 reviews) | Not enough data | Not enough data | Not enough data | | **Decision Making** | 7.2 (18 reviews) | Not enough data | Not enough data | Not enough data | ### Sales Engagement | Product | Score | Reviews | |---|---|---| | **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A | | **Nutshell** | 7.7/10 | 213 | | **MoEngage** | N/A | N/A | | **Pipedrive** | N/A | N/A | #### Integrated Workflows | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Task Management** | Not enough data | 8.3 (196 reviews) | Not enough data | Not enough data | | **Email Tracking/Automation** | Not enough data | 8.2 (193 reviews) | Not enough data | Not enough data | | **Calls and Voice** | Not enough data | 7.3 (161 reviews) | Not enough data | Not enough data | | **Other Outreach Options ** | Not enough data | Feature Not Available | Not enough data | Not enough data | | **CRM Integration** | Not enough data | 8.1 (171 reviews) | Not enough data | Not enough data | | **Calendar** | Not enough data | 8.0 (181 reviews) | Not enough data | Not enough data | | **Shared Records** | Not enough data | 8.1 (169 reviews) | Not enough data | Not enough data | #### Repeatability and Reportability | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Content Management** | Not enough data | Feature Not Available | Not enough data | Not enough data | | **Workflow Management** | Not enough data | 8.3 (174 reviews) | Not enough data | Not enough data | | **Workflow Performance** | Not enough data | 8.2 (169 reviews) | Not enough data | Not enough data | | **Sales Coaching and Insights** | Not enough data | 7.4 (151 reviews) | Not enough data | Not enough data | | **Gamification** | Not enough data | Feature Not Available | Not enough data | Not enough data | #### AI and Automation | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Lead Prioritization** | Not enough data | 7.7 (167 reviews) | Not enough data | Not enough data | | **Lead Scoring** | Not enough data | 7.9 (166 reviews) | Not enough data | Not enough data | | **Best Time of Day Scheduling** | Not enough data | Feature Not Available | Not enough data | Not enough data | | **Buyer Intelligence** | Not enough data | Feature Not Available | Not enough data | Not enough data | | **Machine Learning** | Not enough data | Feature Not Available | Not enough data | Not enough data | #### Generative AI | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **AI Text Generation** | Not enough data | Feature Not Available | Not enough data | Not enough data | #### Agentic AI - Sales Engagement | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Autonomous Task Execution** | Not enough data | 6.9 (13 reviews) | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | 7.7 (13 reviews) | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | 7.3 (13 reviews) | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | 7.3 (14 reviews) | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | 7.6 (13 reviews) | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | 7.7 (14 reviews) | Not enough data | Not enough data | | **Decision Making** | Not enough data | 7.4 (13 reviews) | Not enough data | Not enough data | ### Digital Experience Platforms (DXP) | Product | Score | Reviews | |---|---|---| | **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.8/10 | 12 | | **Nutshell** | N/A | N/A | | **MoEngage** | N/A | N/A | | **Pipedrive** | N/A | N/A | #### Analytics | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Web Analytics** | 8.8 (8 reviews) | Not enough data | Not enough data | Not enough data | | **Campaign Tracking** | 8.8 (8 reviews) | Not enough data | Not enough data | Not enough data | | **Audience Insights** | 9.0 (8 reviews) | Not enough data | Not enough data | Not enough data | | **Reports & Dashboards** | 8.9 (9 reviews) | Not enough data | Not enough data | Not enough data | | **Personalization** | 8.1 (8 reviews) | Not enough data | Not enough data | Not enough data | | **Marketing Automation** | 9.1 (9 reviews) | Not enough data | Not enough data | Not enough data | #### Content Management | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Customizable Templated Workflows** | 9.2 (10 reviews) | Not enough data | Not enough data | Not enough data | | **Asset Management** | 8.5 (9 reviews) | Not enough data | Not enough data | Not enough data | | **Portals and Sites** | Feature Not Available | Not enough data | Not enough data | Not enough data | #### Design & Development | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **No-Code App Development** | 9.0 (8 reviews) | Not enough data | Not enough data | Not enough data | | **Low-Code App Development** | 9.0 (8 reviews) | Not enough data | Not enough data | Not enough data | | **Self-Service Capabilities** | 8.2 (10 reviews) | Not enough data | Not enough data | Not enough data | #### Agentic AI - Digital Experience Platforms | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | Not enough data | ### Location-Based Marketing | Product | Score | Reviews | |---|---|---| | **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.3/10 | 16 | | **Nutshell** | N/A | N/A | | **MoEngage** | N/A | N/A | | **Pipedrive** | N/A | N/A | #### Administration | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Integration** | 7.0 (10 reviews) | Not enough data | Not enough data | Not enough data | | **Geofencing** | 7.0 (10 reviews) | Not enough data | Not enough data | Not enough data | | **Wi-Fi Marketing** | 6.5 (9 reviews) | Not enough data | Not enough data | Not enough data | | **Beacons** | 6.5 (8 reviews) | Not enough data | Not enough data | Not enough data | | **IP Geolocation** | 7.5 (10 reviews) | Not enough data | Not enough data | Not enough data | #### Agentic AI - Location-Based Marketing Features | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | Not enough data | #### Marketing | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Geolocation** | 7.7 (11 reviews) | Not enough data | Not enough data | Not enough data | | **Campaign Automation** | 8.0 (10 reviews) | Not enough data | Not enough data | Not enough data | | **Analytics** | 8.2 (11 reviews) | Not enough data | Not enough data | Not enough data | | **Security Compliance** | 7.6 (11 reviews) | Not enough data | Not enough data | Not enough data | ### E-Commerce Personalization | Product | Score | Reviews | |---|---|---| | **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 142 | | **Nutshell** | N/A | N/A | | **MoEngage** | 9.0/10 | 67 | | **Pipedrive** | N/A | N/A | #### Visitor Behavior | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Monitoring** | 8.5 (94 reviews) ✓ Verified | Not enough data | 9.2 (52 reviews) | Not enough data | | **Targeting** | 8.8 (101 reviews) ✓ Verified | Not enough data | 9.1 (57 reviews) ✓ Verified | Not enough data | | **Guided Selling** | 8.2 (79 reviews) ✓ Verified | Not enough data | 8.8 (42 reviews) | Not enough data | #### Templates | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Library** | 8.0 (96 reviews) ✓ Verified | Not enough data | 9.1 (41 reviews) ✓ Verified | Not enough data | | **Customization** | 8.6 (98 reviews) ✓ Verified | Not enough data | 9.1 (55 reviews) ✓ Verified | Not enough data | | **Optimization** | 8.5 (95 reviews) ✓ Verified | Not enough data | 9.1 (53 reviews) ✓ Verified | Not enough data | #### Personalization | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Recommendation** | 8.6 (104 reviews) ✓ Verified | Not enough data | 8.9 (51 reviews) ✓ Verified | Not enough data | | **Content** | 8.4 (93 reviews) ✓ Verified | Not enough data | 9.0 (46 reviews) ✓ Verified | Not enough data | | **Cart Abandonment** | 8.5 (96 reviews) ✓ Verified | Not enough data | 8.9 (50 reviews) ✓ Verified | Not enough data | | **Search** | 8.4 (69 reviews) ✓ Verified | Not enough data | 9.0 (43 reviews) | Not enough data | | **Personalization Engine** | 8.7 (86 reviews) ✓ Verified | Not enough data | 8.9 (46 reviews) ✓ Verified | Not enough data | | **Product Recommendations** | 8.6 (100 reviews) ✓ Verified | Not enough data | 9.0 (46 reviews) ✓ Verified | Not enough data | | **A/B Testing** | 8.5 (96 reviews) ✓ Verified | Not enough data | 9.1 (55 reviews) ✓ Verified | Not enough data | | **Personalized Messaging** | 8.7 (92 reviews) ✓ Verified | Not enough data | 8.9 (55 reviews) ✓ Verified | Not enough data | #### Multichannel | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Web** | 8.3 (86 reviews) ✓ Verified | Not enough data | 8.9 (50 reviews) ✓ Verified | Not enough data | | **Email** | 8.9 (117 reviews) ✓ Verified | Not enough data | 9.2 (56 reviews) ✓ Verified | Not enough data | | **Mobile** | 8.4 (89 reviews) ✓ Verified | Not enough data | 9.4 (52 reviews) ✓ Verified | Not enough data | #### Administration | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Marketing Campaigns** | 8.7 (105 reviews) ✓ Verified | Not enough data | 9.2 (58 reviews) ✓ Verified | Not enough data | | **Reports & Analytics** | 8.5 (111 reviews) ✓ Verified | Not enough data | 9.1 (58 reviews) ✓ Verified | Not enough data | | **User Data** | 8.5 (102 reviews) ✓ Verified | Not enough data | 9.0 (56 reviews) ✓ Verified | Not enough data | | **Integrations** | 8.2 (90 reviews) ✓ Verified | Not enough data | 8.8 (53 reviews) ✓ Verified | Not enough data | #### Agentic AI - E-Commerce Personalization | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Natural Language Interaction** | 5.2 (8 reviews) | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | 5.4 (8 reviews) | Not enough data | Not enough data | Not enough data | ### Push Notification | Product | Score | Reviews | |---|---|---| | **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 33 | | **Nutshell** | N/A | N/A | | **MoEngage** | 8.9/10 | 248 | | **Pipedrive** | N/A | N/A | #### Campaigns | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Customize** | 7.7 (24 reviews) | Not enough data | 8.9 (213 reviews) | Not enough data | | **Scheduling** | 8.3 (26 reviews) | Not enough data | 9.2 (225 reviews) | Not enough data | | **Retarget** | 7.9 (24 reviews) | Not enough data | 8.9 (211 reviews) | Not enough data | | **Segmentation** | 8.3 (27 reviews) | Not enough data | 9.1 (231 reviews) | Not enough data | | **Triggered Notifications** | 8.0 (24 reviews) | Not enough data | 9.1 (223 reviews) | Not enough data | #### Analytics | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Campaign Performance** | 7.6 (24 reviews) | Not enough data | 8.7 (222 reviews) | Not enough data | | **Audience Insights** | 7.3 (24 reviews) | Not enough data | 8.7 (220 reviews) | Not enough data | #### Optimization | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **A/B Testing** | 7.6 (24 reviews) | Not enough data | 8.8 (211 reviews) | Not enough data | | **Personalization** | 8.2 (25 reviews) | Not enough data | 8.8 (219 reviews) | Not enough data | | **Rich Notifications** | 7.0 (22 reviews) | Not enough data | 8.6 (207 reviews) | Not enough data | | **Integrations** | 7.4 (23 reviews) | Not enough data | 8.6 (189 reviews) | Not enough data | #### Agentic AI - Push Notification | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Autonomous Task Execution** | 6.5 (13 reviews) | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | 6.4 (13 reviews) | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | 6.4 (13 reviews) | Not enough data | Not enough data | Not enough data | ### Personalization Engines | Product | Score | Reviews | |---|---|---| | **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.4/10 | 27 | | **Nutshell** | N/A | N/A | | **MoEngage** | 8.9/10 | 34 | | **Pipedrive** | N/A | N/A | #### Segmentation | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **A/B Testing** | 8.8 (20 reviews) | Not enough data | 9.1 (27 reviews) | Not enough data | | **Customer Profiles** | 8.9 (19 reviews) | Not enough data | 9.2 (31 reviews) | Not enough data | #### Targeting | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Behavioral Targeting** | 8.7 (19 reviews) | Not enough data | 9.1 (29 reviews) | Not enough data | | **Contextual Targeting** | 8.3 (17 reviews) | Not enough data | 8.8 (28 reviews) | Not enough data | #### Triggered Content | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Geofencing** | 8.1 (15 reviews) | Not enough data | 8.5 (24 reviews) | Not enough data | | **Triggered Emails** | 8.9 (21 reviews) | Not enough data | 9.0 (30 reviews) | Not enough data | | **Triggered Messages** | 8.9 (19 reviews) | Not enough data | 9.2 (28 reviews) | Not enough data | #### Personalized Content | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Recommendation Engine** | 8.4 (20 reviews) | Not enough data | 8.6 (26 reviews) | Not enough data | | **Personalized Discounts** | 9.0 (15 reviews) | Not enough data | 8.7 (21 reviews) | Not enough data | | **Website Personalization** | 8.6 (17 reviews) | Not enough data | 8.7 (21 reviews) | Not enough data | #### Agentic AI - Personalization Engines | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Autonomous Task Execution** | 8.1 (6 reviews) | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | 8.1 (6 reviews) | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | 8.3 (6 reviews) | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | 7.8 (6 reviews) | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | 7.8 (6 reviews) | Not enough data | Not enough data | Not enough data | | **Decision Making** | 8.1 (6 reviews) | Not enough data | Not enough data | Not enough data | ### SMS Marketing | Product | Score | Reviews | |---|---|---| | **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.1/10 | 31 | | **Nutshell** | N/A | N/A | | **MoEngage** | 8.6/10 | 32 | | **Pipedrive** | N/A | N/A | #### Text Messaging | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Bulk SMS** | 8.3 (23 reviews) | Not enough data | 8.9 (29 reviews) | Not enough data | | **Two-Way Text Messaging** | 7.4 (18 reviews) | Not enough data | Feature Not Available | Not enough data | | **Text Scheduler** | 8.5 (24 reviews) | Not enough data | 8.9 (30 reviews) | Not enough data | | **Automatic Replies** | 7.7 (17 reviews) | Not enough data | Feature Not Available | Not enough data | | **Automatic URL Shortening** | 8.0 (20 reviews) | Not enough data | 8.2 (28 reviews) | Not enough data | | **MMS Marketing** | 7.1 (18 reviews) | Not enough data | 6.9 (26 reviews) | Not enough data | | **Personalization** | 8.3 (23 reviews) | Not enough data | 9.0 (27 reviews) | Not enough data | | **Transactional SMS** | 7.9 (19 reviews) | Not enough data | 8.9 (27 reviews) | Not enough data | #### SMS Platform | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Reporting** | 7.8 (23 reviews) | Not enough data | 8.7 (28 reviews) | Not enough data | | **Automation** | 8.6 (23 reviews) | Not enough data | 8.9 (29 reviews) | Not enough data | | **White Label** | 7.4 (17 reviews) | Not enough data | 8.5 (27 reviews) | Not enough data | | **Text-to-Landline** | 6.9 (15 reviews) | Not enough data | 8.0 (25 reviews) | Not enough data | | **Short Codes** | 7.1 (16 reviews) | Not enough data | 8.3 (24 reviews) | Not enough data | | **API Integration** | 8.2 (19 reviews) | Not enough data | 8.8 (24 reviews) | Not enough data | #### Agentic AI - SMS Marketing | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Autonomous Task Execution** | 5.4 (9 reviews) | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | 5.4 (9 reviews) | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | 6.1 (9 reviews) | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | 5.6 (9 reviews) | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | 5.2 (9 reviews) | Not enough data | Not enough data | Not enough data | | **Decision Making** | 5.6 (9 reviews) | Not enough data | Not enough data | Not enough data | ### Customer Journey Mapping | Product | Score | Reviews | |---|---|---| | **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A | | **Nutshell** | N/A | N/A | | **MoEngage** | 8.9/10 | 132 | | **Pipedrive** | N/A | N/A | #### Platform Basics | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Templates** | Not enough data | Not enough data | 8.9 (115 reviews) | Not enough data | | **Exporting** | Not enough data | Not enough data | 8.8 (119 reviews) | Not enough data | | **Multi-user Access and Collaboration** | Not enough data | Not enough data | 8.8 (107 reviews) | Not enough data | | **Multiple Personas** | Not enough data | Not enough data | Feature Not Available | Not enough data | | **Data Analytics ** | Not enough data | Not enough data | 8.9 (47 reviews) | Not enough data | #### Agentic AI - Customer Journey Mapping | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | Not enough data | ### Customer Journey Analytics | Product | Score | Reviews | |---|---|---| | **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 59 | | **Nutshell** | N/A | N/A | | **MoEngage** | 8.8/10 | 203 | | **Pipedrive** | N/A | N/A | #### Platform Basics | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Dynamic Segmentation** | 8.6 (50 reviews) | Not enough data | 9.1 (172 reviews) ✓ Verified | Not enough data | | **Journey Optimization** | 8.6 (48 reviews) | Not enough data | 8.9 (173 reviews) ✓ Verified | Not enough data | #### Platform Data | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Journey Reporting** | 8.1 (45 reviews) | Not enough data | 8.8 (171 reviews) ✓ Verified | Not enough data | | **Trends Reporting** | 8.0 (47 reviews) | Not enough data | 8.7 (165 reviews) ✓ Verified | Not enough data | | **Dashboards** | 8.4 (51 reviews) | Not enough data | 8.9 (183 reviews) ✓ Verified | Not enough data | | **Advanced Data Filtering** | 7.9 (44 reviews) | Not enough data | 8.8 (168 reviews) ✓ Verified | Not enough data | #### Platform Additional Functionality | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Journey Mapping** | 7.8 (44 reviews) | Not enough data | 8.9 (175 reviews) ✓ Verified | Not enough data | | **Integrations** | 8.1 (42 reviews) | Not enough data | 8.7 (168 reviews) ✓ Verified | Not enough data | | **Automated Alerts** | 7.9 (40 reviews) | Not enough data | 8.7 (163 reviews) ✓ Verified | Not enough data | #### Agentic AI - Customer Journey Analytics | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Autonomous Task Execution** | 8.0 (10 reviews) | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | 8.3 (10 reviews) | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | 8.0 (10 reviews) | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | 8.3 (9 reviews) | Not enough data | Not enough data | Not enough data | ### Proactive Notification | Product | Score | Reviews | |---|---|---| | **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A | | **Nutshell** | N/A | N/A | | **MoEngage** | 9.1/10 | 12 | | **Pipedrive** | N/A | N/A | #### Messaging Channels | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **SMS Messaging** | Not enough data | Not enough data | 9.3 (10 reviews) | Not enough data | | **Email** | Not enough data | Not enough data | 9.4 (11 reviews) | Not enough data | | **Voice Messaging** | Not enough data | Not enough data | 7.3 (10 reviews) | Not enough data | | **Two way messaging** | Not enough data | Not enough data | 9.1 (11 reviews) | Not enough data | #### Administration | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Scheduling** | Not enough data | Not enough data | 9.5 (11 reviews) | Not enough data | | **Triggered Notifications** | Not enough data | Not enough data | 9.2 (11 reviews) | Not enough data | | **Segmentation** | Not enough data | Not enough data | 9.5 (11 reviews) | Not enough data | | **Integrations** | Not enough data | Not enough data | 9.2 (11 reviews) | Not enough data | ### Loyalty Management | Product | Score | Reviews | |---|---|---| | **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.0/10 | 28 | | **Nutshell** | N/A | N/A | | **MoEngage** | N/A | N/A | | **Pipedrive** | N/A | N/A | #### Loyalty Experience | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Loyalty Engine** | 8.4 (15 reviews) | Not enough data | Not enough data | Not enough data | | **Rewards** | 8.6 (15 reviews) | Not enough data | Not enough data | Not enough data | | **Membership** | 8.4 (17 reviews) | Not enough data | Not enough data | Not enough data | | **Personalization** | 8.5 (22 reviews) | Not enough data | Not enough data | Not enough data | | **Gamification** | 7.4 (12 reviews) | Not enough data | Not enough data | Not enough data | | **Loyalty Cards** | 7.8 (13 reviews) | Not enough data | Not enough data | Not enough data | #### Loyalty Platform | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Communication Tools** | 8.7 (15 reviews) | Not enough data | Not enough data | Not enough data | | **Customer Relationship Management (CRM)** | 8.7 (18 reviews) | Not enough data | Not enough data | Not enough data | | **Loyalty Analytics** | 8.3 (15 reviews) | Not enough data | Not enough data | Not enough data | | **Localization** | 8.5 (16 reviews) | Not enough data | Not enough data | Not enough data | | **Integrations** | 8.8 (18 reviews) | Not enough data | Not enough data | Not enough data | #### Agentic AI - Loyalty Management | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Autonomous Task Execution** | 6.9 (6 reviews) | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | 7.2 (6 reviews) | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | 7.3 (5 reviews) | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | 6.9 (6 reviews) | Not enough data | Not enough data | Not enough data | ### Online Form Builder | Product | Score | Reviews | |---|---|---| | **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A | | **Nutshell** | 8.0/10 | 48 | | **MoEngage** | N/A | N/A | | **Pipedrive** | 7.6/10 | 81 | #### Customization | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Custom Fields** | Not enough data | 8.3 (45 reviews) | Not enough data | 8.3 (76 reviews) | | **Conditional Logic** | Not enough data | Feature Not Available | Not enough data | 7.8 (72 reviews) | | **Multi-page Forms** | Not enough data | Feature Not Available | Not enough data | 7.3 (71 reviews) | | **Design** | Not enough data | 8.7 (42 reviews) | Not enough data | 7.7 (76 reviews) | #### Additional Functionality | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Embedded Forms** | Not enough data | 8.6 (44 reviews) | Not enough data | 8.2 (74 reviews) | | **Offline Capability** | Not enough data | 6.8 (36 reviews) | Not enough data | 6.7 (70 reviews) | | **Notifications** | Not enough data | 8.6 (43 reviews) | Not enough data | 7.8 (78 reviews) | | **Payments** | Not enough data | 6.7 (34 reviews) | Not enough data | 6.9 (71 reviews) | | **Mobile Forms** | Not enough data | 8.0 (41 reviews) | Not enough data | 7.5 (73 reviews) | ### A/B Testing | Product | Score | Reviews | |---|---|---| | **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A | | **Nutshell** | N/A | N/A | | **MoEngage** | 8.5/10 | 136 | | **Pipedrive** | N/A | N/A | #### Computing | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **WYSIWYG** | Not enough data | Not enough data | 8.5 (86 reviews) | Not enough data | | **AI/Machine Learning** | Not enough data | Not enough data | 8.4 (101 reviews) | Not enough data | | **Little to No Coding** | Not enough data | Not enough data | 8.7 (102 reviews) | Not enough data | #### Experimental Design | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Multivariate testing capacities** | Not enough data | Not enough data | 8.5 (83 reviews) | Not enough data | | **Concurrent Testing** | Not enough data | Not enough data | 8.5 (81 reviews) | Not enough data | | **Mobile Testing** | Not enough data | Not enough data | 8.5 (97 reviews) | Not enough data | #### Analytics | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Reporting and Analytics** | Not enough data | Not enough data | 8.9 (113 reviews) | Not enough data | | **Heatmaps** | Not enough data | Not enough data | 8.3 (77 reviews) | Not enough data | #### Agentic AI - A/B Testing | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | Not enough data | ### Notification Infrastructure | Product | Score | Reviews | |---|---|---| | **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A | | **Nutshell** | N/A | N/A | | **MoEngage** | 9.2/10 | 19 | | **Pipedrive** | N/A | N/A | #### Consolidation - Notification Infrastructure | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Automation** | Not enough data | Not enough data | 9.4 (16 reviews) | Not enough data | | **API Integration** | Not enough data | Not enough data | 9.0 (16 reviews) | Not enough data | | **Template** | Not enough data | Not enough data | 9.3 (16 reviews) | Not enough data | #### Customization - Notification Infrastructure | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **User Preference** | Not enough data | Not enough data | 9.0 (17 reviews) | Not enough data | | **Analytics** | Not enough data | Not enough data | 9.3 (18 reviews) | Not enough data | | **Drag and Drop** | Not enough data | Not enough data | 9.1 (17 reviews) | Not enough data | ### WhatsApp Marketing | Product | Score | Reviews | |---|---|---| | **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A | | **Nutshell** | N/A | N/A | | **MoEngage** | 9.3/10 | 12 | | **Pipedrive** | N/A | N/A | #### WhatsApp Messaging - WhatsApp Marketing | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Transactional Messages** | Not enough data | Not enough data | 9.4 (11 reviews) | Not enough data | | **Bulk WhatsApp Messaging** | Not enough data | Not enough data | 9.2 (11 reviews) | Not enough data | | **Conversational Messaging** | Not enough data | Not enough data | 8.9 (11 reviews) | Not enough data | | **Personalization** | Not enough data | Not enough data | 8.9 (11 reviews) | Not enough data | | **Promotional Messages** | Not enough data | Not enough data | 9.2 (11 reviews) | Not enough data | | **Automated Replies** | Not enough data | Not enough data | 9.4 (11 reviews) | Not enough data | #### WhatsApp Business Platform - WhatsApp Marketing | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Segmentation** | Not enough data | Not enough data | 9.4 (11 reviews) | Not enough data | | **API Integration** | Not enough data | Not enough data | 9.4 (11 reviews) | Not enough data | | **WhatsApp Commerce** | Not enough data | Not enough data | 9.4 (11 reviews) | Not enough data | | **Analytics** | Not enough data | Not enough data | 9.5 (11 reviews) | Not enough data | ### Personalization | Product | Score | Reviews | |---|---|---| | **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A | | **Nutshell** | N/A | N/A | | **MoEngage** | N/A | N/A | | **Pipedrive** | N/A | N/A | #### Agentic AI - Personalization | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | Not enough data | ### Google Workspace for Sales | Product | Score | Reviews | |---|---|---| | **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A | | **Nutshell** | N/A | N/A | | **MoEngage** | N/A | N/A | | **Pipedrive** | N/A | N/A | #### Agentic AI - Google Workspace for Sales | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | Not enough data | ### Sales Performance Management | Product | Score | Reviews | |---|---|---| | **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A | | **Nutshell** | 7.3/10 | 122 | | **MoEngage** | N/A | N/A | | **Pipedrive** | 7.6/10 | 444 | #### Agentic AI - Sales Performance Management | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Autonomous Task Execution** | Not enough data | 6.7 (9 reviews) | Not enough data | 7.2 (66 reviews) | | **Natural Language Interaction** | Not enough data | 7.4 (9 reviews) | Not enough data | 7.3 (65 reviews) | | **Proactive Assistance** | Not enough data | 6.9 (9 reviews) | Not enough data | 7.4 (64 reviews) | #### Incentives | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Badges** | Not enough data | 6.8 (94 reviews) | Not enough data | 6.9 (391 reviews) | | **Triggers** | Not enough data | 6.6 (98 reviews) | Not enough data | 7.4 (401 reviews) | | **Commission Calculator** | Not enough data | 6.5 (94 reviews) | Not enough data | Feature Not Available | | **Leaderboards** | Not enough data | 7.6 (99 reviews) | Not enough data | 7.1 (395 reviews) | #### Personalization | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Profiles** | Not enough data | 7.5 (107 reviews) | Not enough data | 7.7 (414 reviews) | | **Custom Reports** | Not enough data | 7.7 (106 reviews) | Not enough data | 7.9 (409 reviews) | | **Dashboards** | Not enough data | 8.2 (118 reviews) | Not enough data | 8.3 (429 reviews) | | **Goal Setting** | Not enough data | 7.7 (105 reviews) | Not enough data | 8.0 (411 reviews) | #### Administrative | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Integration** | Not enough data | 7.7 (109 reviews) | Not enough data | 7.8 (409 reviews) | | **Employee Structure** | Not enough data | 7.5 (103 reviews) | Not enough data | 7.7 (401 reviews) | | **Behavior Monitoring** | Not enough data | 7.3 (97 reviews) | Not enough data | 7.5 (387 reviews) | ### Email Tracking | Product | Score | Reviews | |---|---|---| | **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A | | **Nutshell** | 8.2/10 | 206 | | **MoEngage** | N/A | N/A | | **Pipedrive** | 8.0/10 | 283 | #### Agentic AI - Email Tracking | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Autonomous Task Execution** | Not enough data | 7.9 (12 reviews) | Not enough data | 7.7 (56 reviews) | | **Multi-step Planning** | Not enough data | 8.2 (11 reviews) | Not enough data | 7.8 (57 reviews) | | **Cross-system Integration** | Not enough data | 8.3 (11 reviews) | Not enough data | 7.7 (57 reviews) | | **Adaptive Learning** | Not enough data | 8.5 (11 reviews) | Not enough data | 7.5 (55 reviews) | | **Natural Language Interaction** | Not enough data | 8.2 (11 reviews) | Not enough data | 7.6 (56 reviews) | | **Proactive Assistance** | Not enough data | 8.5 (11 reviews) | Not enough data | 7.8 (56 reviews) | | **Decision Making** | Not enough data | 8.5 (11 reviews) | Not enough data | 8.1 (55 reviews) | #### Analytics | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Open Rates** | Not enough data | 8.0 (187 reviews) | Not enough data | 8.0 (256 reviews) | | **Link Activity** | Not enough data | 8.0 (181 reviews) | Not enough data | 8.2 (257 reviews) | | **Attachment Activity** | Not enough data | 7.9 (175 reviews) | Not enough data | 8.1 (249 reviews) | #### Customizations | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Email Platform Integration** | Not enough data | 8.4 (185 reviews) | Not enough data | 8.2 (268 reviews) | | **Email Scheduling** | Not enough data | 8.3 (192 reviews) | Not enough data | 8.3 (257 reviews) | | **Notifications** | Not enough data | 8.3 (192 reviews) | Not enough data | 8.4 (270 reviews) | | **Email Categorization** | Not enough data | 8.0 (176 reviews) | Not enough data | 7.9 (257 reviews) | | **Templates** | Not enough data | 8.4 (190 reviews) | Not enough data | 8.3 (259 reviews) | #### Generative AI | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **AI Text Generation** | Not enough data | Feature Not Available | Not enough data | Feature Not Available | ### Sales Analytics | Product | Score | Reviews | |---|---|---| | **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A | | **Nutshell** | 7.7/10 | 216 | | **MoEngage** | N/A | N/A | | **Pipedrive** | 7.8/10 | 472 | #### Agentic AI - Sales Analytics | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Autonomous Task Execution** | Not enough data | 7.0 (14 reviews) | Not enough data | 7.3 (57 reviews) | | **Cross-system Integration** | Not enough data | 7.0 (14 reviews) | Not enough data | 7.4 (58 reviews) | | **Adaptive Learning** | Not enough data | 7.1 (14 reviews) | Not enough data | 7.4 (58 reviews) | | **Natural Language Interaction** | Not enough data | 7.3 (14 reviews) | Not enough data | 7.3 (58 reviews) | | **Proactive Assistance** | Not enough data | 7.7 (14 reviews) | Not enough data | 7.3 (57 reviews) | #### Data Sourcing | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Data Sourcing** | Not enough data | 7.6 (165 reviews) | Not enough data | 7.8 (425 reviews) | | **Exporting & Sharing Data** | Not enough data | 8.0 (175 reviews) | Not enough data | 8.0 (433 reviews) | | **Multi-Device Data Visualization** | Not enough data | Feature Not Available | Not enough data | 7.9 (427 reviews) | | **Interactive Dashboards** | Not enough data | 8.5 (185 reviews) | Not enough data | 8.4 (437 reviews) | | **Data Segmentation** | Not enough data | 8.2 (171 reviews) | Not enough data | 8.0 (422 reviews) | #### Predictive Analytics | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Lead Scoring** | Not enough data | 7.9 (174 reviews) | Not enough data | 7.7 (423 reviews) | | **Opportunity Scoring** | Not enough data | 7.8 (168 reviews) | Not enough data | 7.8 (424 reviews) | | **Risk Analysis** | Not enough data | Feature Not Available | Not enough data | 7.4 (407 reviews) | | **Live Forecasting** | Not enough data | 7.5 (162 reviews) | Not enough data | 7.7 (416 reviews) | #### Sales Management | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Live Pipeline Management** | Not enough data | 8.4 (190 reviews) | Not enough data | 8.7 (442 reviews) | | **Sales Gamification** | Not enough data | Feature Not Available | Not enough data | 7.6 (410 reviews) | | **Account-Based Analytics** | Not enough data | Feature Not Available | Not enough data | 8.3 (419 reviews) | | **Activity Tracking** | Not enough data | 8.5 (198 reviews) | Not enough data | 8.7 (443 reviews) | ### AI Marketing Agents | Product | Score | Reviews | |---|---|---| | **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A | | **Nutshell** | N/A | N/A | | **MoEngage** | N/A | N/A | | **Pipedrive** | N/A | N/A | #### Performance Optimization & Learning - AI Marketing Agents | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Send-Time Optimization** | Not enough data | Not enough data | Not enough data | Not enough data | | **Autonomous A/B Testing** | Not enough data | Not enough data | Not enough data | Not enough data | #### Autonomous Campaign Orchestration - AI Marketing Agents | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **End-to-End Campaign Execution** | Not enough data | Not enough data | Not enough data | Not enough data | | **Goal-Based Campaign Planning** | Not enough data | Not enough data | Not enough data | Not enough data | | **Cross-Channel Orchestration** | Not enough data | Not enough data | Not enough data | Not enough data | | **Conversational Campaign Setup** | Not enough data | Not enough data | Not enough data | Not enough data | | **Real-Time Campaign Adaptation** | Not enough data | Not enough data | Not enough data | Not enough data | #### AI Content Generation - AI Marketing Agents | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Dynamic Content Optimization** | Not enough data | Not enough data | Not enough data | Not enough data | | **AI Copy Generation** | Not enough data | Not enough data | Not enough data | Not enough data | | **Personalized Content Creation** | Not enough data | Not enough data | Not enough data | Not enough data | #### Audience Intelligence & Segmentation - AI Marketing Agents | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Lookalike Audience Modeling** | Not enough data | Not enough data | Not enough data | Not enough data | | **Behavioral Triggering** | Not enough data | Not enough data | Not enough data | Not enough data | | **Predictive Audience Segmentation** | Not enough data | Not enough data | Not enough data | Not enough data | #### Integrations & Data Connectivity - AI Marketing Agents | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Event & Data Ingestion** | Not enough data | Not enough data | Not enough data | Not enough data | | **CRM & CDP Integration** | Not enough data | Not enough data | Not enough data | Not enough data | ### Mobile Marketing | Product | Score | Reviews | |---|---|---| | **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.6/10 | 91 | | **Nutshell** | N/A | N/A | | **MoEngage** | 8.7/10 | 160 | | **Pipedrive** | N/A | N/A | #### Analysis | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Application Attribution** | 8.0 (43 reviews) | Not enough data | 8.7 (114 reviews) | Not enough data | | **Campaign Analysis** | 8.3 (68 reviews) ✓ Verified | Not enough data | 8.9 (138 reviews) ✓ Verified | Not enough data | | **Uninstall Tracking** | 7.7 (38 reviews) | Not enough data | 8.2 (120 reviews) | Not enough data | | **Custom Dashboards** | 8.1 (54 reviews) | Not enough data | 8.7 (124 reviews) | Not enough data | #### Campaigns | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Proximity Marketing** | 7.9 (42 reviews) ✓ Verified | Not enough data | 8.3 (92 reviews) ✓ Verified | Not enough data | | **Push Notifications** | 8.4 (46 reviews) ✓ Verified | Not enough data | 9.3 (140 reviews) ✓ Verified | Not enough data | | **Bulk SMS** | 8.4 (39 reviews) ✓ Verified | Not enough data | 8.6 (82 reviews) ✓ Verified | Not enough data | | **Two-Way Text Messaging** | 7.8 (32 reviews) | Not enough data | 7.8 (64 reviews) | Not enough data | | **Email Campaigns** | 9.1 (64 reviews) | Not enough data | 8.9 (121 reviews) | Not enough data | | **Audience Segmentation** | 8.8 (62 reviews) | Not enough data | 9.2 (144 reviews) | Not enough data | #### Engagement | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Coupons and Promotions** | 8.1 (52 reviews) | Not enough data | 8.3 (93 reviews) | Not enough data | #### Platform | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Optimization** | 8.4 (59 reviews) | Not enough data | 8.8 (120 reviews) | Not enough data | | **Integrations - Mobile Marketing** | 8.1 (28 reviews) ✓ Verified | Not enough data | 8.8 (113 reviews) ✓ Verified | Not enough data | | **Internationalization** | 8.3 (43 reviews) | Not enough data | 8.5 (79 reviews) | Not enough data | #### Agentic AI - Mobile Marketing | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Autonomous Task Execution** | 6.3 (8 reviews) | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | 6.0 (8 reviews) | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | 5.4 (9 reviews) | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | 6.0 (8 reviews) | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | 6.4 (7 reviews) | Not enough data | Not enough data | Not enough data | | **Decision Making** | 7.4 (7 reviews) | Not enough data | Not enough data | Not enough data | ### Marketing Analytics | Product | Score | Reviews | |---|---|---| | **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 112 | | **Nutshell** | N/A | N/A | | **MoEngage** | 8.7/10 | 182 | | **Pipedrive** | N/A | N/A | #### Marketing Operations | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **ROI Tracking** | 8.0 (70 reviews) ✓ Verified | Not enough data | 8.6 (114 reviews) ✓ Verified | Not enough data | | **Data Collection** | 8.5 (83 reviews) ✓ Verified | Not enough data | 8.8 (134 reviews) ✓ Verified | Not enough data | | **Customer Insights** | 8.3 (80 reviews) ✓ Verified | Not enough data | 8.8 (142 reviews) ✓ Verified | Not enough data | | **Multi-User Access** | 8.8 (81 reviews) ✓ Verified | Not enough data | 8.9 (131 reviews) ✓ Verified | Not enough data | | **Spend Management** | Feature Not Available | Not enough data | 8.3 (98 reviews) | Not enough data | | **White Label** | Feature Not Available | Not enough data | Feature Not Available | Not enough data | #### Campaign Activity | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Campaign Insights** | 8.3 (94 reviews) ✓ Verified | Not enough data | 9.0 (163 reviews) ✓ Verified | Not enough data | | **Reports and Dashboards** | 8.4 (101 reviews) ✓ Verified | Not enough data | 9.0 (164 reviews) ✓ Verified | Not enough data | | **Campaign Stickiness** | 8.1 (74 reviews) ✓ Verified | Not enough data | 8.8 (143 reviews) ✓ Verified | Not enough data | | **Multichannel Tracking** | 8.0 (75 reviews) ✓ Verified | Not enough data | 8.8 (138 reviews) ✓ Verified | Not enough data | | **Brand Optimization** | 8.4 (72 reviews) ✓ Verified | Not enough data | 8.6 (127 reviews) ✓ Verified | Not enough data | | **Predictive Analytics** | 8.1 (73 reviews) | Not enough data | 8.6 (123 reviews) | Not enough data | #### Agentic AI - Marketing Analytics | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Autonomous Task Execution** | 7.2 (16 reviews) | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | 7.5 (16 reviews) | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | 7.3 (16 reviews) | Not enough data | Not enough data | Not enough data | ### Mobile Analytics | Product | Score | Reviews | |---|---|---| | **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A | | **Nutshell** | N/A | N/A | | **MoEngage** | 9.0/10 | 91 | | **Pipedrive** | N/A | N/A | #### Metrics | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Engagement** | Not enough data | Not enough data | 9.2 (87 reviews) | Not enough data | | **Exit Tracking** | Not enough data | Not enough data | 8.9 (71 reviews) | Not enough data | | **Retention** | Not enough data | Not enough data | 9.1 (85 reviews) | Not enough data | | **Return** | Not enough data | Not enough data | 8.8 (77 reviews) | Not enough data | | **Conversions** | Not enough data | Not enough data | 9.0 (85 reviews) | Not enough data | ### AI Agents | Product | Score | Reviews | |---|---|---| | **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A | | **Nutshell** | N/A | N/A | | **MoEngage** | N/A | N/A | | **Pipedrive** | N/A | N/A | #### Agentic AI - AI Agents | Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | Not enough data | --- ## Categories **Unique to SAP Engagement Cloud (formerly SAP Emarsys) (15):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Location-Based Marketing Software](https://www.g2.com/categories/location-based-marketing), [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Unique to Nutshell (8):** [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Google Workspace for Sales Software](https://www.g2.com/categories/google-workspace-for-sales), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [CRM Software](https://www.g2.com/categories/crm), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Email Marketing Software](https://www.g2.com/categories/email-marketing) **Unique to MoEngage (16):** [Notification Infrastructure Software](https://www.g2.com/categories/notification-infrastructure), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Proactive Notification Software](https://www.g2.com/categories/proactive-notification), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing) **Unique to Pipedrive (6):** [CRM Software](https://www.g2.com/categories/crm), [Email Marketing Software](https://www.g2.com/categories/email-marketing), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder) --- ## Reviewer Demographics ### By Company Size | Segment | SAP Engagement Cloud (formerly SAP Emarsys) | Nutshell | MoEngage | Pipedrive | |---|---|---|---|---| | **Small-Business** | 23.6% | 78.9% | 23.6% | 72.7% | | **Mid-Market** | 53.2% | 18.5% | 55.8% | 22.9% | | **Enterprise** | 23.2% | 2.5% | 20.6% | 4.4% | ### By Industry #### SAP Engagement Cloud (formerly SAP Emarsys) - **Retail:** 28.0% - **Apparel & Fashion:** 10.4% - **Consumer Goods:** 5.3% - **Marketing and Advertising:** 4.7% - **Sporting Goods:** 3.9% - **Leisure, Travel & Tourism:** 3.5% - **Entertainment:** 2.0% - **Computer Software:** 2.0% - **Health, Wellness and Fitness:** 2.0% - **Internet:** 1.8% - **Other:** 36.2% #### Nutshell - **Marketing and Advertising:** 8.0% - **Computer Software:** 7.4% - **Construction:** 5.4% - **Information Technology and Services:** 4.9% - **Financial Services:** 3.3% - **Wholesale:** 2.8% - **Non-Profit Organization Management:** 2.8% - **Manufacturing:** 2.5% - **Real Estate:** 2.2% - **Consulting:** 2.0% - **Other:** 58.9% #### MoEngage - **Financial Services:** 13.1% - **Education Management:** 7.3% - **Online Media:** 7.3% - **Retail:** 5.7% - **Marketing and Advertising:** 5.3% - **Information Technology and Services:** 5.1% - **Health, Wellness and Fitness:** 4.4% - **Consulting:** 4.2% - **Hospitality:** 3.8% - **Internet:** 3.6% - **Other:** 40.2% #### Pipedrive - **Computer Software:** 10.9% - **Information Technology and Services:** 10.2% - **Marketing and Advertising:** 9.9% - **Financial Services:** 4.2% - **Construction:** 3.3% - **Real Estate:** 3.3% - **Internet:** 3.0% - **Consulting:** 2.2% - **Insurance:** 2.1% - **Telecommunications:** 1.6% - **Other:** 49.3% --- ## Alternatives ### Alternatives to SAP Engagement Cloud (formerly SAP Emarsys) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1202 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4461 reviews) - [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1680 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1351 reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14687 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14753 reviews) - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews) ### Alternatives to Nutshell - [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews) - [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1157 reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25793 reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13807 reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2928 reviews) - [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1114 reviews) - [Pipeline CRM](https://www.g2.com/products/pipeline-crm/reviews) — 4.3/5 stars (951 reviews) - [Coevera](https://www.g2.com/products/coevera/reviews) — 4.6/5 stars (477 reviews) - [Workbooks](https://www.g2.com/products/workbooks/reviews) — 4.2/5 stars (573 reviews) - [Agile CRM](https://www.g2.com/products/agile-crm/reviews) — 4.0/5 stars (365 reviews) ### Alternatives to MoEngage - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (567 reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews) - [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1680 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (653 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews) - [OneSignal](https://www.g2.com/products/onesignal/reviews) — 4.7/5 stars (1184 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1351 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4461 reviews) ### Alternatives to Pipedrive - [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews) - [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1157 reviews) - [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1114 reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25793 reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13807 reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2928 reviews) - [Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews) — 4.6/5 stars (816 reviews) - [Coevera](https://www.g2.com/products/coevera/reviews) — 4.6/5 stars (477 reviews) - [Salesflare](https://www.g2.com/products/salesflare/reviews) — 4.8/5 stars (302 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14687 reviews) --- ## Top Discussions ### SAP Engagement Cloud (formerly SAP Emarsys) - Title: [Can I add other templates if I don't want to use html?](https://www.g2.com/discussions/44709-can-i-add-other-templates-if-i-don-t-want-to-use-html) — 2 comments, 1 upvote > **Top comment:** "Hola Pamela! Gracias por tu pregunta. Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a..." - Title: [how much turnvoer my company need before emarsys is worth.](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) — 1 comment, 1 upvote > **Top comment:** "Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover." - Title: [Why don't they have support for training in Spanish?](https://www.g2.com/discussions/42614-por-que-no-tienen-soporte-para-las-capacitaciones-en-espanol) — 1 comment, 1 upvote > **Top comment:** "Comment deleted by user." ### Nutshell - Title: [I am unable to email from Nutshell. This started after my company did an upgrade. Also, How do I could get multiple bcc emails to show in their account? Or is they a way to use a distribution group list and have each email show up in members accounts? I may need help getting it set up.](https://www.g2.com/discussions/i-am-unable-to-email-from-nutshell-this-started-after-my-company-did-an-upgrade-also-how-do-i-could-get-multiple-bcc-emails-to-show-in-their-account-or-is-they-a-way-to-use-a-distribution-group-list-and-have-each-email-show-up-in-members-accounts-i-may-ne) — 2 comments, 1 upvote > **Top comment:** "Hi Tina! Thanks so much for leaving this comment - unfortunately I don't have any of your personal contact information here on G2 Crowd, but I am happy to..." - Title: [What integration options have you found that work best for Nutshell?](https://www.g2.com/discussions/51717-what-integration-options-have-you-found-that-work-best-for-nutshell) — 2 comments, 2 upvotes > **Top comment:** "Hi Craig! Thanks for starting this discussion, I'm sorry we didn't see this until now and disappointed to hear you've had trouble integrating Nutshell with..." - Title: [How can I make my planning faster?](https://www.g2.com/discussions/how-can-i-make-my-planning-faster) — 1 comment, 1 upvote > **Top comment:** "Good day everyone on this platform I wanna use this medium to express how you can recover your lost fund from forex, binary options scam companies or fake..." - Title: [.](https://www.g2.com/discussions/88e6f332-94b9-4864-b546-4a488de2d248) — 1 comment, 1 upvote > **Top comment:** "Hi Ashley! I'm sorry to hear you've been impacted by unexpected downtime. We haven't any site maintenance recently that would have made Nutshell unavailable,..." - Title: [How does Nutshell compare to CRMs?](https://www.g2.com/discussions/compare-to-crms) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "We’ve built a tool that your team will actually enjoy using. We’ve crafted an experience that removes as much time-wasting data entry as possible. Nutshell..." ### MoEngage - Title: [What is MoEngage used for?](https://www.g2.com/discussions/what-is-moengage-used-for) — 2 comments > **Top comment:** "For CRM Automation and Analytics" - Title: [What the best practice to report all of MoEngage campaign? And what is the best application to do that?](https://www.g2.com/discussions/29337-what-the-best-practice-to-report-all-of-moengage-campaign-and-what-is-the-best-application-to-do-that) — 2 comments > **Top comment:** "Hi Faquih, Thanks for brining up this question. The best way to do this is by using the MoEngage Analytics tool. You can customize the reports and charts to..." - Title: [What is MoEngage used for?](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) — 1 comment, 1 upvote > **Top comment:** "Moengage is automated centralised campaign management tool that give all opportunity to connect your customer by every way of communication weather WhatsApp,..." - Title: [Yes](https://www.g2.com/discussions/moengage-yes) — 1 comment, 1 upvote > **Top comment:** "yes" - Title: [What are the best practices to be followed for increasing notification delivery rates and CTRs if we are a social engagement platform?](https://www.g2.com/discussions/what-are-the-best-practices-to-be-followed-for-increasing-notification-delivery-rates-and-ctrs-if-we-are-a-social-engagement-platform) — 1 comment, 1 upvote > **Top comment:** "Yes" ### Pipedrive - Title: [What is the best way to use email marketing with Pipedrive?](https://www.g2.com/discussions/12132-what-is-the-best-way-to-use-email-marketing-with-pipedrive) — 3 comments, 3 upvotes > **Top comment:** "PD is not an ESP so it’s not good for email mkt. we use PD at OpenMoves and developed the tightest integration. Check out OpenMoves on the PD partner portal..." - Title: [What features of Pipedrive are most beneficial for new sales professionals to track and optimize their sales pipeline?](https://www.g2.com/discussions/what-features-of-pipedrive-are-most-beneficial-for-new-sales-professionals-to-track-and-optimize-their-sales-pipeline) — 2 comments > **Top comment:** "In Pipedrive the Deals (buyers) PIPELINES of prospects or buyers, can be viewed in Kanban or spreadsheet format, giving you a quick glance of where people..." - Title: [What is Pipedrive used for?](https://www.g2.com/discussions/pipedrive-what-is-pipedrive-used-for) — 2 comments > **Top comment:** "Pipedrive is a customer relationship management (CRM) tool designed to help sales teams manage their sales processes efficiently. Here are some key..." - Title: [Is Pipedrive free?](https://www.g2.com/discussions/is-pipedrive-free) — 2 comments > **Top comment:** "No" - Title: [What is Pipedrive software?](https://www.g2.com/discussions/what-is-pipedrive-software) — 2 comments > **Top comment:** "It is a CRM tool that helps sales professionals to log all your sales related activities. Eg. meetings, contacts, proposals and contracts. Basically managing..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/sap-engagement-cloud-formerly-sap-emarsys-vs-nutshell-vs-moengage-vs-pipedrive)