Compare SAP Engagement Cloud (formerly SAP Emarsys) and Symplify Communication 
At a Glance
Market Segments
Mid-Market (54.2% of reviews)
Mid-Market (43.8% of reviews)
Entry-Level Pricing
$
No pricing available
SAP Engagement Cloud (formerly SAP Emarsys)
Star Rating
(583)4.3 out of 5
Market Segments
Mid-Market (54.2% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansSymplify Communication
Star Rating
(34)4.4 out of 5
Market Segments
Mid-Market (43.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Symplify CommunicationSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that SAP Engagement Cloud excels in campaign management, with users appreciating its ability to support various marketing strategies through push notifications, emails, and automation programs like abandoned cart and welcome messages. This versatility helps users effectively reach their audience.
- Users say that Symplify Communication stands out for its user-friendly interface, making it accessible for everyone in the company. Reviewers highlight the simplicity of creating segments and conducting A/B testing, which allows them to optimize their content easily.
- According to verified reviews, SAP Engagement Cloud is praised for its intelligent design and clarity, making it mostly self-explanatory. Users find the broad variety of APIs beneficial for importing and exporting data, enhancing their overall experience with the platform.
- Reviewers mention that Symplify Communication offers excellent customer support, with personal assistance and professional guidance that help users get up and running quickly. This level of support is particularly appreciated by those who may be less familiar with marketing automation tools.
- G2 reviewers report that while SAP Engagement Cloud has a solid overall rating, it faces challenges in specific areas like ease of setup, where users have noted some configuration difficulties. This contrasts with Symplify, which is often described as straightforward to implement.
- Users say that SAP Engagement Cloud's advanced features, such as AI-driven segmentation and event-triggered workflows, allow for highly personalized campaigns. However, some users feel that Symplify's focus on basic functionalities and ease of use may better suit smaller teams or those new to marketing automation.
Pricing
Entry-Level Pricing
SAP Engagement Cloud (formerly SAP Emarsys)
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Symplify Communication
No pricing availableFree Trial
SAP Engagement Cloud (formerly SAP Emarsys)
No trial information availableSymplify Communication
No trial information availableRatings
Meets Requirements
8.3
404
8.6
24
Ease of Use
8.2
409
8.3
25
Ease of Setup
7.1
215
7.8
9
Ease of Admin
8.2
172
8.3
8
Quality of Support
8.4
398
9.3
25
Has the product been a good partner in doing business?
8.5
173
9.3
9
Product Direction (% positive)
8.9
377
9.4
21
Features by Category
Email Marketing
8.7
264
|
Verified
9.5
13
|
Verified
8.7
248
|
Verified
9.2
13
|
Verified
8.5
258
|
Verified
9.5
13
|
Verified
8.3
233
|
Verified
9.2
11
|
Verified
Online Marketing
7.0
158
|
Verified
9.0
8
|
Verified
8.0
191
|
Verified
9.2
8
|
Verified
8.1
218
|
Verified
9.1
9
|
Verified
8.0
215
|
Verified
8.7
9
|
Verified
7.8
158
8.9
6
Lead Management
7.9
174
|
Verified
9.6
8
|
Verified
7.8
192
|
Verified
9.2
10
|
Verified
8.5
242
|
Verified
8.6
12
|
Verified
7.8
161
|
Verified
9.7
5
|
Verified
8.0
158
|
Verified
9.2
6
|
Verified
8.2
183
|
Verified
9.3
5
|
Verified
7.8
146
|
Verified
8.9
6
|
Verified
8.2
144
|
Verified
9.5
7
|
Verified
Campaign Management
8.2
182
|
Verified
9.7
6
|
Verified
7.8
122
Not enough data
7.6
113
|
Verified
9.7
5
|
Verified
7.0
84
Not enough data
Social
7.3
93
Not enough data
7.5
103
|
Verified
Not enough data
7.4
101
|
Verified
Not enough data
7.4
93
|
Verified
9.7
5
|
Verified
7.5
104
|
Verified
Not enough data
Reporting & Analytics
8.0
237
|
Verified
9.6
12
|
Verified
7.8
176
|
Verified
9.6
8
|
Verified
7.6
165
|
Verified
9.0
5
|
Verified
7.4
173
|
Verified
Not enough data
7.4
109
Not enough data
Platform
7.5
153
|
Verified
Not enough data
8.1
135
|
Verified
Not enough data
8.5
152
|
Verified
Not enough data
7.9
106
|
Verified
Not enough data
6.8
107
|
Verified
Not enough data
8.5
137
|
Verified
Not enough data
7.6
103
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.5
29
Not enough data
6.1
28
Not enough data
6.4
30
Not enough data
6.4
29
Not enough data
6.6
29
Not enough data
6.7
29
Not enough data
Integration
7.8
158
|
Verified
Not enough data
7.6
151
|
Verified
Not enough data
7.4
117
|
Verified
Not enough data
Metrics
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Not enough data
Reporting
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.7
37
Not enough data
Other
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Not enough data
Agentic AI - Digital Analytics
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Not enough data
Administration
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Not enough data
Administration
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Not enough data
Integrations
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Not enough data
Platform
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
Not enough data
Diagnosis
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Not enough data
Tracking
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Not enough data
Reporting
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Not enough data
Agentic AI - Email Deliverability
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Not enough data
Analytics
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Not enough data
Content Management
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Design & Development
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Not enough data
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Not enough data
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Not enough data
Visitor Behavior
8.5
94
|
Verified
Not enough data
8.8
101
|
Verified
Not enough data
8.2
79
|
Verified
Not enough data
Templates
8.0
96
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
95
|
Verified
Not enough data
Personalization
8.6
104
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.4
69
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.7
92
|
Verified
Not enough data
Multichannel
8.3
86
|
Verified
Not enough data
8.9
117
|
Verified
Not enough data
8.4
89
|
Verified
Not enough data
Administration
8.7
105
|
Verified
Not enough data
8.5
111
|
Verified
Not enough data
8.5
102
|
Verified
Not enough data
8.2
90
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
5.2
8
Not enough data
5.4
8
Not enough data
Campaigns
7.7
24
9.6
8
8.3
26
9.6
8
7.9
24
Not enough data
8.3
27
9.3
7
8.0
24
9.4
6
Analytics
7.6
24
9.3
7
7.3
24
9.0
7
Optimization
7.6
24
9.8
7
8.2
25
9.0
8
7.0
22
9.0
5
7.4
23
8.3
6
Agentic AI - Push Notification
6.5
13
Not enough data
6.4
13
Not enough data
6.4
13
Not enough data
Segmentation
8.8
20
Not enough data
8.9
19
Not enough data
Targeting
8.7
19
Not enough data
8.3
17
Not enough data
Triggered Content
8.1
15
Not enough data
8.9
21
Not enough data
8.9
19
Not enough data
Personalized Content
8.4
20
Not enough data
9.0
15
Not enough data
8.6
17
Not enough data
Agentic AI - Personalization Engines
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
Templates
Not enough data
8.8
7
|
Verified
Not enough data
8.1
6
Not enough data
Not enough data
Not enough data
Not enough data
Edit
Not enough data
Not enough data
Not enough data
8.3
6
|
Verified
Not enough data
Feature Not Available
Logistics
Not enough data
9.2
6
|
Verified
Not enough data
7.8
6
|
Verified
Not enough data
7.8
6
|
Verified
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.3
23
Not enough data
7.4
18
Not enough data
8.5
24
Not enough data
7.7
17
Not enough data
8.0
20
Not enough data
7.1
18
Not enough data
8.3
23
Not enough data
7.9
19
Not enough data
SMS Platform
7.8
23
Not enough data
8.6
23
Not enough data
7.4
17
Not enough data
6.9
15
Not enough data
7.1
16
Not enough data
8.2
19
Not enough data
Agentic AI - SMS Marketing
5.4
9
Not enough data
5.4
9
Not enough data
6.1
9
Not enough data
5.6
9
Not enough data
5.2
9
Not enough data
5.6
9
Not enough data
Platform Basics
8.6
50
10.0
5
|
Verified
8.6
48
9.0
5
|
Verified
Platform Data
8.1
45
8.3
5
|
Verified
8.0
47
9.0
5
|
Verified
8.4
51
9.3
5
|
Verified
7.9
44
Not enough data
Platform Additional Functionality
7.8
44
Not enough data
8.1
42
9.0
5
|
Verified
7.9
40
Not enough data
Agentic AI - Customer Journey Analytics
8.0
10
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.3
9
Not enough data
Loyalty Experience
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Not enough data
Loyalty Platform
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Not enough data
Agentic AI - Loyalty Management
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
Not enough data
Analysis
8.0
43
Not enough data
8.3
68
|
Verified
Not enough data
7.7
38
Not enough data
8.1
54
Not enough data
Campaigns
7.9
42
|
Verified
Not enough data
8.4
46
|
Verified
Not enough data
8.4
39
|
Verified
Not enough data
7.8
32
Not enough data
9.1
64
Not enough data
8.8
62
Not enough data
Engagement
8.1
52
Not enough data
Platform
8.4
59
Not enough data
8.1
28
|
Verified
Not enough data
8.3
43
Not enough data
Agentic AI - Mobile Marketing
6.3
8
Not enough data
6.0
8
Not enough data
5.4
9
Not enough data
6.0
8
Not enough data
6.4
7
Not enough data
7.4
7
Not enough data
Marketing Operations
8.0
70
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.3
80
|
Verified
Not enough data
8.8
81
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
94
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.1
74
|
Verified
Not enough data
8.0
75
|
Verified
Not enough data
8.4
72
|
Verified
Not enough data
8.1
73
Not enough data
Agentic AI - Marketing Analytics
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Not enough data
Categories
Categories
Shared Categories
SAP Engagement Cloud (formerly SAP Emarsys) and Symplify Communication are categorized as Marketing Automation, Push Notification, and Customer Journey Analytics
Unique Categories
SAP Engagement Cloud (formerly SAP Emarsys) is categorized as SMS Marketing, Personalization Engines, E-Commerce Personalization, Location-Based Marketing, Digital Experience Platforms (DXP), Email Deliverability, Loyalty Management, Marketing Analytics, Transactional Email, Mobile Marketing, and Digital Analytics
Symplify Communication is categorized as Email Template Builder
Reviews
Reviewers' Company Size
SAP Engagement Cloud (formerly SAP Emarsys)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Symplify Communication
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
28.1%
Apparel & Fashion
10.5%
Consumer Goods
5.3%
Marketing and Advertising
4.7%
Sporting Goods
3.9%
Other
47.4%
Media Production
9.4%
Publishing
9.4%
Airlines/Aviation
6.3%
Online Media
6.3%
Pharmaceuticals
6.3%
Other
62.5%
Alternatives
Discussions
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Engagement Cloud (formerly SAP Emarsys)
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
Symplify Communication has no discussions with answers
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