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At a Glance
Market Segments
Mid-Market (54.5% of reviews)
Mid-Market (47.7% of reviews)
Entry-Level Pricing
$
No pricing available
SAP Emarsys
Star Rating
(543)4.3 out of 5
Market Segments
Mid-Market (54.5% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansSAS Customer Intelligence 360
Star Rating
(133)4.3 out of 5
Market Segments
Mid-Market (47.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SAS Customer Intelligence 360Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Emarsys excels in its Email Campaigns feature, with a score of 9.3, highlighting its ability to create highly personalized and effective email marketing strategies. In contrast, SAS Customer Intelligence 360, while still strong, scores slightly lower at 8.9, indicating that users find Emarsys more effective for email marketing.
- Reviewers mention that Emarsys offers superior Campaign Automation capabilities, scoring 9.1 compared to SAS's 8.4. Users appreciate Emarsys's intuitive workflow for automating marketing campaigns, which they find easier to set up and manage.
- G2 users highlight that SAS Customer Intelligence 360 shines in Analytics, particularly in Web Analytics and ROI Analytics, where it scores 8.8 and 8.5 respectively. Users report that the depth of insights provided by SAS helps in making data-driven decisions more effectively than Emarsys, which scores lower in these areas.
- Users on G2 report that Emarsys's Customer Profiles feature, scoring 8.8, allows for dynamic segmentation and personalization, which enhances user engagement. In comparison, SAS's similar feature scores slightly lower at 8.7, suggesting that Emarsys provides a more robust solution for managing customer data.
- Reviewers mention that SAS Customer Intelligence 360 has a more comprehensive Integration API with a score of 8.5, making it easier to connect with various third-party applications. Emarsys, with a score of 7.1, is seen as less flexible in this regard, which can be a limitation for users needing extensive integrations.
- Users say that Emarsys's Support Quality is rated at 8.6, which is slightly lower than SAS's 8.7. However, many users appreciate Emarsys's proactive support team, which they feel is more responsive compared to SAS, where some users have reported slower response times.
Pricing
Entry-Level Pricing
SAP Emarsys
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
SAS Customer Intelligence 360
No pricing availableFree Trial
SAP Emarsys
No trial information availableSAS Customer Intelligence 360
Free Trial is available
Ratings
Meets Requirements
8.3
401
8.8
106
Ease of Use
8.2
406
8.4
113
Ease of Setup
7.1
213
7.7
70
Ease of Admin
8.2
172
7.5
30
Quality of Support
8.4
397
8.7
104
Has the product been a good partner in doing business?
8.5
173
8.1
30
Product Direction (% positive)
8.9
374
9.3
104
Features by Category
Email Marketing
8.7
262
|
Verified
8.4
28
8.7
246
|
Verified
8.2
29
8.5
257
|
Verified
8.3
29
8.3
231
|
Verified
8.5
28
Online Marketing
7.0
157
|
Verified
7.7
28
8.0
190
|
Verified
8.1
28
8.1
217
|
Verified
8.2
29
8.0
214
|
Verified
8.2
28
7.7
157
8.3
28
Lead Management
7.9
173
|
Verified
8.6
28
7.8
192
|
Verified
8.7
30
8.5
239
|
Verified
8.5
30
7.8
161
|
Verified
8.1
29
8.0
158
|
Verified
8.2
28
8.2
183
|
Verified
8.3
28
7.8
146
|
Verified
8.1
27
8.2
144
|
Verified
8.3
28
Campaign Management
8.2
181
|
Verified
8.3
28
7.8
122
8.1
26
7.6
113
|
Verified
8.3
27
7.0
84
7.7
27
Social
7.3
93
7.9
26
7.5
103
|
Verified
8.0
27
7.4
101
|
Verified
8.2
27
7.4
93
|
Verified
8.0
28
7.5
104
|
Verified
8.4
29
Reporting & Analytics
8.0
236
|
Verified
8.6
30
7.8
176
|
Verified
8.6
28
7.6
165
|
Verified
8.2
28
7.4
173
|
Verified
8.2
28
7.4
109
7.8
27
Platform
7.6
152
|
Verified
8.1
26
8.0
134
|
Verified
8.5
27
8.5
151
|
Verified
8.7
27
7.9
105
|
Verified
8.6
25
6.8
106
|
Verified
8.1
26
8.5
136
|
Verified
8.2
27
7.6
102
|
Verified
8.1
27
Agentic AI - Marketing Automation
6.5
29
Not enough data
6.1
28
Not enough data
6.4
30
Not enough data
6.4
29
Not enough data
6.6
29
Not enough data
6.7
29
Not enough data
Integration
7.9
157
|
Verified
8.7
28
7.7
150
|
Verified
8.5
26
7.4
116
|
Verified
8.4
26
Metrics
7.8
35
8.9
15
8.1
38
8.8
15
8.0
30
8.9
15
8.0
34
8.5
14
8.1
33
8.7
14
8.3
35
8.3
13
7.8
33
8.8
14
8.3
36
8.8
13
8.0
33
8.8
14
Reporting
8.0
40
8.7
13
8.1
37
8.3
14
7.8
35
8.6
14
8.6
39
8.8
13
8.1
37
8.7
14
7.9
32
8.8
13
7.8
36
8.8
14
Other
8.2
35
8.9
14
8.0
32
8.5
13
8.0
29
8.8
12
8.4
36
8.6
13
8.2
31
8.8
13
8.4
31
8.7
13
7.7
34
8.8
13
Agentic AI - Digital Analytics
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Not enough data
Administration
7.1
38
8.5
13
7.5
36
8.6
13
8.3
40
8.7
13
8.5
40
8.8
13
Administration
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Not enough data
Integrations
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Not enough data
Platform
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
Not enough data
Diagnosis
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Not enough data
Tracking
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Not enough data
Reporting
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Not enough data
Agentic AI - Email Deliverability
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Not enough data
Analytics
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Not enough data
Content Management
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Design & Development
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Not enough data
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Not enough data
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Not enough data
Visitor Behavior
8.5
94
|
Verified
Not enough data
8.8
101
|
Verified
Not enough data
8.2
79
|
Verified
Not enough data
Templates
8.0
96
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
95
|
Verified
Not enough data
Personalization
8.6
104
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.4
69
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.7
92
|
Verified
Not enough data
Multichannel
8.3
86
|
Verified
Not enough data
8.9
117
|
Verified
Not enough data
8.4
89
|
Verified
Not enough data
Administration
8.7
105
|
Verified
Not enough data
8.5
111
|
Verified
Not enough data
8.5
102
|
Verified
Not enough data
8.2
90
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
5.2
8
Not enough data
5.4
8
Not enough data
Campaigns
7.7
24
Not enough data
8.3
26
Not enough data
7.9
24
Not enough data
8.3
27
Not enough data
8.0
24
Not enough data
Analytics
7.6
24
Not enough data
7.3
24
Not enough data
Optimization
7.6
24
Not enough data
8.2
25
Not enough data
7.0
22
Not enough data
7.4
23
Not enough data
Agentic AI - Push Notification
6.5
13
Not enough data
6.4
13
Not enough data
6.4
13
Not enough data
Segmentation
8.8
20
Not enough data
8.9
19
Not enough data
Targeting
8.7
18
Not enough data
8.3
17
Not enough data
Triggered Content
8.1
15
Not enough data
8.9
20
Not enough data
8.9
19
Not enough data
Personalized Content
8.3
19
Not enough data
9.0
15
Not enough data
8.6
17
Not enough data
Agentic AI - Personalization Engines
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
Text Messaging
8.3
23
Not enough data
7.4
18
Not enough data
8.5
24
Not enough data
7.7
17
Not enough data
8.0
20
Not enough data
7.1
18
Not enough data
8.3
23
Not enough data
7.9
19
Not enough data
SMS Platform
7.8
23
Not enough data
8.6
23
Not enough data
7.4
17
Not enough data
6.9
15
Not enough data
7.1
16
Not enough data
8.2
19
Not enough data
Agentic AI - SMS Marketing
5.4
9
Not enough data
5.4
9
Not enough data
6.1
9
Not enough data
5.6
9
Not enough data
5.2
9
Not enough data
5.6
9
Not enough data
Data Sourcing
Not enough data
8.8
23
Not enough data
8.6
22
Not enough data
8.9
22
Not enough data
8.6
22
Intelligence
Not enough data
8.8
22
Not enough data
8.5
22
Not enough data
8.8
22
Platform Basics
Not enough data
8.6
22
Not enough data
8.2
21
Not enough data
8.8
21
Not enough data
8.3
21
Not enough data
8.7
21
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
8.6
50
Not enough data
8.6
48
Not enough data
Platform Data
8.1
45
Not enough data
8.0
47
Not enough data
8.4
51
Not enough data
7.9
44
Not enough data
Platform Additional Functionality
7.8
44
Not enough data
8.1
42
Not enough data
7.9
40
Not enough data
Agentic AI - Customer Journey Analytics
8.0
10
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.3
9
Not enough data
Loyalty Experience
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Not enough data
Loyalty Platform
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Not enough data
Agentic AI - Loyalty Management
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting & Personalization - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monetization & Reporting - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.0
43
Not enough data
8.3
68
|
Verified
Not enough data
7.7
38
Not enough data
8.1
54
Not enough data
Campaigns
7.9
42
|
Verified
Not enough data
8.4
46
|
Verified
Not enough data
8.4
39
|
Verified
Not enough data
7.8
32
Not enough data
9.1
64
Not enough data
8.8
62
Not enough data
Engagement
8.1
52
Not enough data
Platform
8.4
59
Not enough data
8.1
28
|
Verified
Not enough data
8.3
43
Not enough data
Agentic AI - Mobile Marketing
6.3
8
Not enough data
6.0
8
Not enough data
5.4
9
Not enough data
6.0
8
Not enough data
6.4
7
Not enough data
7.4
7
Not enough data
Marketing Operations
8.0
70
|
Verified
8.8
23
8.5
83
|
Verified
8.9
23
8.3
80
|
Verified
9.1
23
8.8
81
|
Verified
9.0
23
Feature Not Available
8.7
22
Feature Not Available
8.5
22
Campaign Activity
8.3
94
|
Verified
9.0
23
8.4
101
|
Verified
8.6
22
8.1
74
|
Verified
8.8
23
8.0
75
|
Verified
8.8
23
8.4
72
|
Verified
9.3
23
8.1
73
8.3
22
Agentic AI - Marketing Analytics
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Not enough data
Categories
Categories
Shared Categories
SAP Emarsys and SAS Customer Intelligence 360 are categorized as Marketing Automation, Personalization Engines, Marketing Analytics, and Digital Analytics
Unique Categories
SAS Customer Intelligence 360 is categorized as Customer Journey Mapping, Customer Data Platform (CDP), Publisher Ad Server, and Personalization
Reviews
Reviewers' Company Size
SAP Emarsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAS Customer Intelligence 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
28.1%
Apparel & Fashion
10.5%
Consumer Goods
5.4%
Marketing and Advertising
4.8%
Sporting Goods
3.9%
Other
47.3%
Marketing and Advertising
13.1%
Banking
10.0%
Information Technology and Services
7.7%
Consulting
5.4%
Retail
4.6%
Other
59.2%
Alternatives
Discussions
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Emarsys
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
SAS Customer Intelligence 360 has no discussions with answers
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