# SAP Engagement Cloud (formerly SAP Emarsys) vs SAS Customer Intelligence 360 Comparison
---
## AI Generated Summary
- **G2 reviewers report** that SAP Engagement Cloud excels in user-friendliness, with many users praising its **intuitive dashboard** that simplifies the process of creating automations and campaigns. This ease of use allows users to spend less time learning the system and more time executing their marketing strategies.
- **Users say** that SAS Customer Intelligence 360 stands out for its **analytical depth** , leveraging SAS's statistical expertise to provide advanced reporting and segmentation capabilities. Reviewers appreciate the platform's ability to pull in data from various sources, enhancing their understanding of consumer behavior throughout the sales journey.
- **According to verified reviews** , SAP Engagement Cloud is particularly effective for managing contacts and sending targeted campaigns, with users highlighting its ability to integrate relational data from other systems. This feature helps users communicate more effectively with their customers, making it a strong choice for mid-market businesses.
- **Reviewers mention** that while SAS Customer Intelligence 360 offers robust analytics, some users have experienced challenges with the platform's speed, particularly when generating segment maps. This has led to frustrations for those who rely on quick data insights for their marketing efforts.
- **G2 reviewers highlight** that SAP Engagement Cloud has a higher volume of recent reviews, indicating a more active user base and potentially more up-to-date feedback. This can be crucial for prospective buyers looking for a solution that is continuously improving and adapting to user needs.
- **Users report** that both platforms have their strengths, but SAP Engagement Cloud's overall satisfaction ratings are higher, suggesting that it may provide a more consistent user experience. Reviewers appreciate its straightforward reporting capabilities, which allow for easy data breakdown and campaign tracking.



| | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 635 | 144 | 
| **Largest Market Segment** | Mid-Market (53.2% of reviews) | Mid-Market (46.1% of reviews) | 
| **Entry Level Price** | $ | No pricing available | 

---
## Top Pros & Cons

### SAP Engagement Cloud (formerly SAP Emarsys)

Pros:
- Ease of Use (76 reviews)
- Automation (61 reviews)

Cons:
- Missing Features (43 reviews)
- Learning Curve (42 reviews)

### SAS Customer Intelligence 360

Pros:
- Ease of Use (16 reviews)
- Insights (16 reviews)

Cons:
- Learning Curve (15 reviews)
- Integration Issues (11 reviews)

---
## Ratings Comparison
| Rating | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
  | **Meets Requirements** | 8.3 (406 reviews) | 8.8 (112 reviews) | 
  | **Ease of Use** | 8.2 (413 reviews) | 8.5 (121 reviews) | 
  | **Ease of Setup** | 7.2 (219 reviews) | 7.9 (79 reviews) | 
  | **Ease of Admin** | 8.2 (172 reviews) | 7.6 (31 reviews) | 
  | **Quality of Support** | 8.4 (400 reviews) | 8.8 (111 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (173 reviews) | 8.2 (32 reviews) | 
  | **Product Direction (% positive)** | 8.9 (381 reviews) | 9.3 (111 reviews) | 

---
## Pricing

### SAP Engagement Cloud (formerly SAP Emarsys)

#### Entry-Level Pricing

Plan: ESSENTIAL

Price: $

Description: Achieve your most essential objectives through marketing personalization and automation.


[Browse all 3 editions](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/pricing)

#### Free Trial

No

### SAS Customer Intelligence 360

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.7/10 | 296 |
| **SAS Customer Intelligence 360** | 8.2/10 | 41 |

#### Email Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Building and Personalizing Emails** | 8.7 (264 reviews) ✓ Verified | 8.4 (28 reviews) | 
| **Sending Outbound Emails** | 8.7 (249 reviews) ✓ Verified | 8.2 (29 reviews) | 
| **Manage Email Deliverability** | 8.5 (258 reviews) ✓ Verified | 8.3 (29 reviews) | 
| **Automated Email Responses** | 8.3 (234 reviews) ✓ Verified | 8.5 (28 reviews) | 

#### Online Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Landing Pages and Forms** | 7.0 (158 reviews) ✓ Verified | 7.8 (29 reviews) | 
| **Dynamic Content** | 8.0 (191 reviews) ✓ Verified | 8.2 (29 reviews) | 
| **A/B Testing** | 8.1 (218 reviews) ✓ Verified | 8.2 (29 reviews) | 
| **Mobile Optimized** | 8.0 (215 reviews) ✓ Verified | 8.2 (28 reviews) | 
| **Search Tracking and Optimization** | 7.8 (158 reviews) | 8.3 (28 reviews) | 

#### Lead Management

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Marketing Lead Database** | 7.9 (174 reviews) ✓ Verified | 8.6 (28 reviews) | 
| **Data Quality Management** | 7.8 (192 reviews) ✓ Verified | 8.7 (30 reviews) | 
| **Segmentation** | 8.5 (243 reviews) ✓ Verified | 8.5 (31 reviews) | 
| **Lead Scoring and Grading** | 7.8 (161 reviews) ✓ Verified | 8.1 (29 reviews) | 
| **Lead Nurturing** | 8.0 (159 reviews) ✓ Verified | 8.2 (28 reviews) | 
| **Online Behavior Tracking** | 8.2 (183 reviews) ✓ Verified | 8.3 (28 reviews) | 
| **Automated Alerts and Tasks** | 7.8 (146 reviews) ✓ Verified | 8.1 (27 reviews) | 
| **CRM Lead Integration** | 8.2 (144 reviews) ✓ Verified | 8.3 (28 reviews) | 

#### Campaign Management

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Program Management** | 8.2 (182 reviews) ✓ Verified | 8.3 (29 reviews) | 
| **Event / Webinar Marketing** | 7.8 (122 reviews) | 8.1 (26 reviews) | 
| **Calendaring** | 7.6 (113 reviews) ✓ Verified | 8.3 (27 reviews) | 
| **Budgeting** | 7.0 (84 reviews) | 7.7 (27 reviews) | 

#### Social

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Social Listening** | 7.3 (93 reviews) | 7.9 (26 reviews) | 
| **Social Sharing** | 7.5 (103 reviews) ✓ Verified | 8.0 (27 reviews) | 
| **Social Campaigns** | 7.4 (101 reviews) ✓ Verified | 8.2 (27 reviews) | 
| **Social Media Engagement** | 7.4 (93 reviews) ✓ Verified | 8.0 (28 reviews) | 
| **Social Media Advertising** | 7.5 (104 reviews) ✓ Verified | 8.4 (29 reviews) | 

#### Reporting & Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Basic Reporting** | 8.0 (238 reviews) ✓ Verified | 8.7 (31 reviews) | 
| **Web Analytics** | 7.8 (176 reviews) ✓ Verified | 8.6 (28 reviews) | 
| **ROI Analytics** | 7.6 (165 reviews) ✓ Verified | 8.2 (28 reviews) | 
| **Revenue Analytics** | 7.4 (173 reviews) ✓ Verified | 8.2 (28 reviews) | 
| **SEO / Keyword Analytics** | 7.4 (109 reviews) | 7.8 (27 reviews) | 

#### Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Customization ** | 7.6 (154 reviews) ✓ Verified | 8.1 (26 reviews) | 
| **Workflow Capability** | 8.1 (136 reviews) ✓ Verified | 8.6 (29 reviews) | 
| **User, Role, and Access Management** | 8.5 (152 reviews) ✓ Verified | 8.8 (28 reviews) | 
| **Internationalization** | 7.9 (106 reviews) ✓ Verified | 8.6 (25 reviews) | 
| **Sandbox / Test Environments** | 6.8 (107 reviews) ✓ Verified | 8.1 (26 reviews) | 
| **Performance and Reliability** | 8.5 (137 reviews) ✓ Verified | 8.1 (28 reviews) | 
| **Output Document Generation** | 7.6 (103 reviews) ✓ Verified | 8.1 (27 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (29 reviews) | Not enough data | 
| **Multi-step Planning** | 6.1 (28 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (30 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (29 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (29 reviews) | Not enough data | 
| **Decision Making** | 6.7 (29 reviews) | Not enough data | 

#### Integration

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Data Import & Export Tools** | 7.8 (159 reviews) ✓ Verified | 8.9 (34 reviews) | 
| **Integration APIs** | 7.6 (152 reviews) ✓ Verified | 8.5 (30 reviews) | 
| **Breadth of Partner Applications** | 7.4 (117 reviews) ✓ Verified | 8.5 (28 reviews) | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.9/10 | 49 |
| **SAS Customer Intelligence 360** | 8.7/10 | 18 |

#### Metrics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Sessions - Digital Analytics** | 7.8 (35 reviews) | 8.9 (17 reviews) | 
| **Engagement** | 8.1 (38 reviews) | 8.6 (17 reviews) | 
| **Entry and Exit Pages** | 8.0 (30 reviews) | 8.8 (17 reviews) | 
| **Standard Event Tracking** | 8.0 (34 reviews) | 8.6 (15 reviews) | 
| **Custom Event Tracking** | 8.1 (33 reviews) | 8.7 (15 reviews) | 
| **Retention** | 8.3 (35 reviews) | 8.3 (13 reviews) | 
| **Return** | 7.8 (33 reviews) | 8.8 (14 reviews) | 
| **Conversions** | 8.3 (36 reviews) | 8.8 (13 reviews) | 
| **Funnels** | 8.0 (33 reviews) | 8.8 (14 reviews) | 

#### Reporting

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Real-Time Reporting** | 8.0 (40 reviews) | 8.7 (13 reviews) | 
| **Trending** | 8.1 (37 reviews) | 8.3 (14 reviews) | 
| **Retroactive Reporting** | 7.8 (35 reviews) | 8.6 (14 reviews) | 
| **Segmentation** | 8.6 (39 reviews) | 8.8 (13 reviews) | 
| **Mobile Reporting** | 8.1 (37 reviews) | 8.7 (14 reviews) | 
| **Unification Across Devices** | 7.9 (32 reviews) | 8.8 (13 reviews) | 
| **Custom Reports and Dashboards** | 7.7 (37 reviews) | 8.8 (14 reviews) | 

#### Other

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **User Data** | 8.2 (35 reviews) | 8.9 (14 reviews) | 
| **Site Search Reporting** | 8.0 (32 reviews) | 8.5 (13 reviews) | 
| **Load Time Monitoring** | 8.0 (29 reviews) | 8.8 (12 reviews) | 
| **Campaign Tracking** | 8.4 (36 reviews) | 8.6 (13 reviews) | 
| **E-Commerce** | 8.2 (31 reviews) | 8.8 (13 reviews) | 
| **Promotional Messages** | 8.4 (31 reviews) | 8.7 (13 reviews) | 
| **Administration Alerts** | 7.7 (34 reviews) | 8.8 (13 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (8 reviews) | Not enough data | 
| **Decision Making** | 7.1 (8 reviews) | Not enough data | 

#### Administration

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **API / Integrations** | 7.1 (38 reviews) | 8.2 (14 reviews) | 
| **QA Testing** | 7.5 (36 reviews) | 8.6 (13 reviews) | 
| **Performance and Reliability** | 8.3 (40 reviews) | 8.7 (13 reviews) | 
| **User, Role, and Access Management** | 8.5 (40 reviews) | 8.8 (13 reviews) | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 100 |
| **SAS Customer Intelligence 360** | N/A | N/A |

#### Administration

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Template Creation** | 8.2 (82 reviews) | Not enough data | 
| **Preset Template Availability** | 7.9 (75 reviews) | Not enough data | 
| **Custom Unsubscribe** | 7.8 (75 reviews) | Not enough data | 
| **Email Segmentation** | 8.6 (85 reviews) | Not enough data | 
| **Detailed Server Logs** | 7.1 (58 reviews) | Not enough data | 
| **Notifications** | 7.8 (65 reviews) | Not enough data | 

#### Integrations

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Webhooks** | 7.8 (48 reviews) | Not enough data | 
| **Event Tracking API** | 7.8 (58 reviews) | Not enough data | 
| **Mail Send API** | 8.0 (58 reviews) | Not enough data | 
| **Spam Filter Testing** | 7.7 (58 reviews) | Not enough data | 

#### Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Custom Tracking Domain** | 8.1 (55 reviews) | Not enough data | 
| **Multiple Domains** | 7.9 (54 reviews) | Not enough data | 
| **Dedicated IP** | 8.3 (49 reviews) | Not enough data | 
| **Documentation** | 7.8 (64 reviews) | Not enough data | 
| **Sender Reputation Management** | 8.2 (59 reviews) | Not enough data | 
| **Tracking & Reporting** | 8.4 (73 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.0 (55 reviews) | Not enough data | 
| **Performance and Reliability** | 8.4 (70 reviews) | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 106 |
| **SAS Customer Intelligence 360** | N/A | N/A |

#### Diagnosis

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **IP Address ** | 6.9 (61 reviews) | Not enough data | 
| **Domains** | 7.3 (66 reviews) | Not enough data | 
| **Content ** | 7.8 (72 reviews) | Not enough data | 
| **Policy Compliance** | 7.4 (65 reviews) | Not enough data | 

#### Tracking

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Processing Time** | 7.3 (70 reviews) | Not enough data | 
| **Placement ** | 7.1 (61 reviews) | Not enough data | 
| **Open Rate** | 8.2 (86 reviews) | Not enough data | 
| **Time to Open** | 8.0 (80 reviews) | Not enough data | 
| **Alerts** | 7.3 (59 reviews) | Not enough data | 

#### Reporting

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Campaign Performance** | 8.2 (93 reviews) | Not enough data | 
| **Domain Reputation** | 7.6 (80 reviews) | Not enough data | 
| **Brand Reputation** | 7.6 (72 reviews) | Not enough data | 
| **Blacklist and Whitelist** | 7.6 (77 reviews) | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (18 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (18 reviews) | Not enough data | 
| **Decision Making** | 7.2 (18 reviews) | Not enough data | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.8/10 | 12 |
| **SAS Customer Intelligence 360** | N/A | N/A |

#### Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Web Analytics** | 8.8 (8 reviews) | Not enough data | 
| **Campaign Tracking** | 8.8 (8 reviews) | Not enough data | 
| **Audience Insights** | 9.0 (8 reviews) | Not enough data | 
| **Reports & Dashboards** | 8.9 (9 reviews) | Not enough data | 
| **Personalization** | 8.1 (8 reviews) | Not enough data | 
| **Marketing Automation** | 9.1 (9 reviews) | Not enough data | 

#### Content Management

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Customizable Templated Workflows** | 9.2 (10 reviews) | Not enough data | 
| **Asset Management** | 8.5 (9 reviews) | Not enough data | 
| **Portals and Sites** | Feature Not Available | Not enough data | 

#### Design & Development

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **No-Code App Development** | 9.0 (8 reviews) | Not enough data | 
| **Low-Code App Development** | 9.0 (8 reviews) | Not enough data | 
| **Self-Service Capabilities** | 8.2 (10 reviews) | Not enough data | 

#### Agentic AI - Digital Experience Platforms

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Location-Based Marketing

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.3/10 | 16 |
| **SAS Customer Intelligence 360** | N/A | N/A |

#### Administration

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Integration** | 7.0 (10 reviews) | Not enough data | 
| **Geofencing** | 7.0 (10 reviews) | Not enough data | 
| **Wi-Fi Marketing** | 6.5 (9 reviews) | Not enough data | 
| **Beacons** | 6.5 (8 reviews) | Not enough data | 
| **IP Geolocation** | 7.5 (10 reviews) | Not enough data | 

#### Agentic AI - Location-Based Marketing Features

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Geolocation** | 7.7 (11 reviews) | Not enough data | 
| **Campaign Automation** | 8.0 (10 reviews) | Not enough data | 
| **Analytics** | 8.2 (11 reviews) | Not enough data | 
| **Security Compliance** | 7.6 (11 reviews) | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 142 |
| **SAS Customer Intelligence 360** | N/A | N/A |

#### Visitor Behavior

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Monitoring** | 8.5 (94 reviews) ✓ Verified | Not enough data | 
| **Targeting** | 8.8 (101 reviews) ✓ Verified | Not enough data | 
| **Guided Selling** | 8.2 (79 reviews) ✓ Verified | Not enough data | 

#### Templates

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Library** | 8.0 (96 reviews) ✓ Verified | Not enough data | 
| **Customization** | 8.6 (98 reviews) ✓ Verified | Not enough data | 
| **Optimization** | 8.5 (95 reviews) ✓ Verified | Not enough data | 

#### Personalization

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Recommendation** | 8.6 (104 reviews) ✓ Verified | Not enough data | 
| **Content** | 8.4 (93 reviews) ✓ Verified | Not enough data | 
| **Cart Abandonment** | 8.5 (96 reviews) ✓ Verified | Not enough data | 
| **Search** | 8.4 (69 reviews) ✓ Verified | Not enough data | 
| **Personalization Engine** | 8.7 (86 reviews) ✓ Verified | Not enough data | 
| **Product Recommendations** | 8.6 (100 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 8.5 (96 reviews) ✓ Verified | Not enough data | 
| **Personalized Messaging** | 8.7 (92 reviews) ✓ Verified | Not enough data | 

#### Multichannel

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Web** | 8.3 (86 reviews) ✓ Verified | Not enough data | 
| **Email** | 8.9 (117 reviews) ✓ Verified | Not enough data | 
| **Mobile** | 8.4 (89 reviews) ✓ Verified | Not enough data | 

#### Administration 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Marketing Campaigns** | 8.7 (105 reviews) ✓ Verified | Not enough data | 
| **Reports & Analytics** | 8.5 (111 reviews) ✓ Verified | Not enough data | 
| **User Data** | 8.5 (102 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 8.2 (90 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Natural Language Interaction** | 5.2 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 5.4 (8 reviews) | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 33 |
| **SAS Customer Intelligence 360** | N/A | N/A |

#### Campaigns

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Customize** | 7.7 (24 reviews) | Not enough data | 
| **Scheduling** | 8.3 (26 reviews) | Not enough data | 
| **Retarget** | 7.9 (24 reviews) | Not enough data | 
| **Segmentation** | 8.3 (27 reviews) | Not enough data | 
| **Triggered Notifications** | 8.0 (24 reviews) | Not enough data | 

#### Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Campaign Performance** | 7.6 (24 reviews) | Not enough data | 
| **Audience Insights** | 7.3 (24 reviews) | Not enough data | 

#### Optimization

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **A/B Testing** | 7.6 (24 reviews) | Not enough data | 
| **Personalization** | 8.2 (25 reviews) | Not enough data | 
| **Rich Notifications** | 7.0 (22 reviews) | Not enough data | 
| **Integrations** | 7.4 (23 reviews) | Not enough data | 

#### Agentic AI - Push Notification

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (13 reviews) | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.4/10 | 27 |
| **SAS Customer Intelligence 360** | N/A | N/A |

#### Segmentation

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **A/B Testing** | 8.8 (20 reviews) | Not enough data | 
| **Customer Profiles** | 8.9 (19 reviews) | Not enough data | 

#### Targeting

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Behavioral Targeting** | 8.7 (19 reviews) | Not enough data | 
| **Contextual Targeting** | 8.3 (17 reviews) | Not enough data | 

#### Triggered Content

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Geofencing** | 8.1 (15 reviews) | Not enough data | 
| **Triggered Emails** | 8.9 (21 reviews) | Not enough data | 
| **Triggered Messages** | 8.9 (19 reviews) | Not enough data | 

#### Personalized Content

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Recommendation Engine** | 8.4 (20 reviews) | Not enough data | 
| **Personalized Discounts** | 9.0 (15 reviews) | Not enough data | 
| **Website Personalization** | 8.6 (17 reviews) | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 8.3 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (6 reviews) | Not enough data | 
| **Decision Making** | 8.1 (6 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.1/10 | 31 |
| **SAS Customer Intelligence 360** | N/A | N/A |

#### Text Messaging

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Bulk SMS** | 8.3 (23 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 7.4 (18 reviews) | Not enough data | 
| **Text Scheduler** | 8.5 (24 reviews) | Not enough data | 
| **Automatic Replies** | 7.7 (17 reviews) | Not enough data | 
| **Automatic URL Shortening** | 8.0 (20 reviews) | Not enough data | 
| **MMS Marketing** | 7.1 (18 reviews) | Not enough data | 
| **Personalization** | 8.3 (23 reviews) | Not enough data | 
| **Transactional SMS** | 7.9 (19 reviews) | Not enough data | 

#### SMS Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Reporting** | 7.8 (23 reviews) | Not enough data | 
| **Automation** | 8.6 (23 reviews) | Not enough data | 
| **White Label** | 7.4 (17 reviews) | Not enough data | 
| **Text-to-Landline** | 6.9 (15 reviews) | Not enough data | 
| **Short Codes** | 7.1 (16 reviews) | Not enough data | 
| **API Integration** | 8.2 (19 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Autonomous Task Execution** | 5.4 (9 reviews) | Not enough data | 
| **Multi-step Planning** | 5.4 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 6.1 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.6 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 5.2 (9 reviews) | Not enough data | 
| **Decision Making** | 5.6 (9 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **SAS Customer Intelligence 360** | 8.7/10 | 24 |

#### Data Sourcing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Data Enrichment** | Not enough data | 8.8 (22 reviews) | 
| **Expandability** | Not enough data | 8.6 (21 reviews) | 
| **Content Marketing** | Not enough data | 8.9 (21 reviews) | 
| **Multiple Devices** | Not enough data | 8.7 (21 reviews) | 

#### Intelligence

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 8.7 (21 reviews) | 
| **Predictive Modeling** | Not enough data | 8.5 (21 reviews) | 
| **Recommendation Engine** | Not enough data | 8.8 (21 reviews) | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **SAS Customer Intelligence 360** | 8.5/10 | 30 |

#### Platform Basics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Templates** | Not enough data | 8.6 (22 reviews) | 
| **Exporting** | Not enough data | 8.2 (21 reviews) | 
| **Multi-user Access and Collaboration** | Not enough data | 8.8 (20 reviews) | 
| **Multiple Personas** | Not enough data | 8.3 (20 reviews) | 
| **Data Analytics ** | Not enough data | 9.0 (26 reviews) | 

#### Agentic AI - Customer Journey Mapping

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (6 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 59 |
| **SAS Customer Intelligence 360** | N/A | N/A |

#### Platform Basics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Dynamic Segmentation** | 8.6 (50 reviews) | Not enough data | 
| **Journey Optimization** | 8.6 (48 reviews) | Not enough data | 

#### Platform Data

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Journey Reporting** | 8.1 (45 reviews) | Not enough data | 
| **Trends Reporting** | 8.0 (47 reviews) | Not enough data | 
| **Dashboards** | 8.4 (51 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.9 (44 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Journey Mapping** | 7.8 (44 reviews) | Not enough data | 
| **Integrations** | 8.1 (42 reviews) | Not enough data | 
| **Automated Alerts** | 7.9 (40 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 8.3 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 8.0 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (9 reviews) | Not enough data | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.0/10 | 28 |
| **SAS Customer Intelligence 360** | N/A | N/A |

#### Loyalty Experience

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Loyalty Engine** | 8.4 (15 reviews) | Not enough data | 
| **Rewards** | 8.6 (15 reviews) | Not enough data | 
| **Membership** | 8.4 (17 reviews) | Not enough data | 
| **Personalization** | 8.5 (22 reviews) | Not enough data | 
| **Gamification** | 7.4 (12 reviews) | Not enough data | 
| **Loyalty Cards** | 7.8 (13 reviews) | Not enough data | 

#### Loyalty Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Communication Tools** | 8.7 (15 reviews) | Not enough data | 
| **Customer Relationship Management (CRM)** | 8.7 (18 reviews) | Not enough data | 
| **Loyalty Analytics** | 8.3 (15 reviews) | Not enough data | 
| **Localization** | 8.5 (16 reviews) | Not enough data | 
| **Integrations** | 8.8 (18 reviews) | Not enough data | 

#### Agentic AI - Loyalty Management

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (6 reviews) | Not enough data | 

### Publisher Ad Server

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **SAS Customer Intelligence 360** | N/A | N/A |

#### Ad Serving & Management - Publisher Ad Server

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Real-Time Bidding (RTB) Support** | Not enough data | Not enough data | 
| **Ad Delivery Optimization  & Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Dynamic Ad Placement** | Not enough data | Not enough data | 
| **Ad Tag Management** | Not enough data | Not enough data | 

#### Targeting & Personalization - Publisher Ad Server

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Geo-Targeting** | Not enough data | Not enough data | 
| **A/B Testing for Ads** | Not enough data | Not enough data | 
| **Multi-Device & Cross-Platform Delivery** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Frequency Capping** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Monetization & Reporting - Publisher Ad Server

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Header Bidding Support** | Not enough data | Not enough data | 
| **Ad Revenue Share & Payout Management** | Not enough data | Not enough data | 
| **Revenue Forecasting** | Not enough data | Not enough data | 
| **Performance & Engagement Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Publisher Ad Server

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **SAS Customer Intelligence 360** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **SAS Customer Intelligence 360** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.6/10 | 91 |
| **SAS Customer Intelligence 360** | N/A | N/A |

#### Analysis

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Application Attribution** | 8.0 (43 reviews) | Not enough data | 
| **Campaign Analysis** | 8.3 (69 reviews) ✓ Verified | Not enough data | 
| **Uninstall Tracking** | 7.7 (38 reviews) | Not enough data | 
| **Custom Dashboards** | 8.1 (54 reviews) | Not enough data | 

#### Campaigns

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Proximity Marketing** | 7.9 (42 reviews) ✓ Verified | Not enough data | 
| **Push Notifications** | 8.4 (46 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 8.4 (39 reviews) ✓ Verified | Not enough data | 
| **Two-Way Text Messaging** | 7.8 (32 reviews) | Not enough data | 
| **Email Campaigns** | 9.1 (64 reviews) | Not enough data | 
| **Audience Segmentation** | 8.8 (62 reviews) | Not enough data | 

#### Engagement

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Coupons and Promotions** | 8.1 (52 reviews) | Not enough data | 

#### Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Optimization** | 8.4 (59 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 8.1 (28 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (43 reviews) | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 6.0 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 5.4 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 6.0 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (7 reviews) | Not enough data | 
| **Decision Making** | 7.4 (7 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 112 |
| **SAS Customer Intelligence 360** | 8.8/10 | 25 |

#### Marketing Operations

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **ROI Tracking** | 8.0 (70 reviews) ✓ Verified | 8.8 (24 reviews) | 
| **Data Collection** | 8.5 (83 reviews) ✓ Verified | 8.9 (24 reviews) | 
| **Customer Insights** | 8.3 (80 reviews) ✓ Verified | 9.1 (25 reviews) | 
| **Multi-User Access** | 8.8 (81 reviews) ✓ Verified | 9.0 (24 reviews) | 
| **Spend Management** | Feature Not Available | 8.7 (23 reviews) | 
| **White Label** | Feature Not Available | 8.5 (23 reviews) | 

#### Campaign Activity

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Campaign Insights** | 8.3 (94 reviews) ✓ Verified | 9.0 (24 reviews) | 
| **Reports and Dashboards** | 8.4 (101 reviews) ✓ Verified | 8.6 (23 reviews) | 
| **Campaign Stickiness** | 8.1 (74 reviews) ✓ Verified | 8.9 (24 reviews) | 
| **Multichannel Tracking** | 8.0 (75 reviews) ✓ Verified | 8.9 (24 reviews) | 
| **Brand Optimization** | 8.4 (72 reviews) ✓ Verified | 9.3 (24 reviews) | 
| **Predictive Analytics** | 8.1 (73 reviews) | 8.4 (23 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (16 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (16 reviews) | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **SAS Customer Intelligence 360** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to SAP Engagement Cloud (formerly SAP Emarsys) (11):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Push Notification Software](https://www.g2.com/categories/push-notification), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Location-Based Marketing Software](https://www.g2.com/categories/location-based-marketing), [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)

**Unique to SAS Customer Intelligence 360 (4):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Publisher Ad Server Software](https://www.g2.com/categories/publisher-ad-server), [Personalization Software](https://www.g2.com/categories/personalization)


---
## Reviewer Demographics

### By Company Size

| Segment | SAP Engagement Cloud (formerly SAP Emarsys) | SAS Customer Intelligence 360 | 
|---|---|---|
| **Small-Business** | 23.8% | 22.0% | 
| **Mid-Market** | 53.2% | 46.1% | 
| **Enterprise** | 23.0% | 31.9% | 

### By Industry

#### SAP Engagement Cloud (formerly SAP Emarsys)

- **Retail:** 28.3%
- **Apparel & Fashion:** 10.4%
- **Consumer Goods:** 5.3%
- **Marketing and Advertising:** 4.7%
- **Sporting Goods:** 3.9%
- **Leisure, Travel & Tourism:** 3.5%
- **Entertainment:** 2.0%
- **Computer Software:** 2.0%
- **Health, Wellness and Fitness:** 2.0%
- **Internet:** 1.8%
- **Other:** 36.0%

#### SAS Customer Intelligence 360

- **Marketing and Advertising:** 12.3%
- **Banking:** 10.1%
- **Information Technology and Services:** 7.2%
- **Consulting:** 5.8%
- **Telecommunications:** 5.8%
- **Financial Services:** 5.1%
- **Retail:** 4.3%
- **Market Research:** 4.3%
- **Education Management:** 3.6%
- **Higher Education:** 3.6%
- **Other:** 37.7%

---
## Alternatives

### Alternatives to SAP Engagement Cloud (formerly SAP Emarsys)

- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1219 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (772 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4627 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1409 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1356 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14708 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14849 reviews)

### Alternatives to SAS Customer Intelligence 360

- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4627 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1409 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (772 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (664 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1243 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6854 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3148 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14849 reviews)

---
## Top Discussions

### SAP Engagement Cloud (formerly SAP Emarsys)

- Title: [Can I add other templates if I don't want to use html?](https://www.g2.com/discussions/44709-can-i-add-other-templates-if-i-don-t-want-to-use-html) — 2 comments, 1 upvote
  > **Top comment:** "Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a..."
- Title: [how much turnvoer my company need before emarsys is worth.](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) — 1 comment, 1 upvote
  > **Top comment:** "Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover."
- Title: [Why don't they have support for training in Spanish?](https://www.g2.com/discussions/42614-por-que-no-tienen-soporte-para-las-capacitaciones-en-espanol) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

### SAS Customer Intelligence 360

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/sap-engagement-cloud-formerly-sap-emarsys-vs-sas-customer-intelligence-360-sas)