Compare SAP Emarsys and Salesforce Marketing Cloud 
Featured Products
At a Glance
Market Segments
Mid-Market (54.5% of reviews)
Mid-Market (48.2% of reviews)
Entry-Level Pricing
$
Starting at $1,250.00 Per Month
SAP Emarsys
Star Rating
(551)4.3 out of 5
Market Segments
Mid-Market (54.5% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansSalesforce Marketing Cloud
Star Rating
(4,441)4.0 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Marketing Cloud excels in multi-channel campaign management, with users praising its ability to create coordinated activities across emails and social campaigns. This capability is highlighted as a significant advantage for businesses looking to enhance their marketing strategies.
- Users say that SAP Emarsys stands out for its personalization features, making it easy to unify customer data and engage across multiple channels. Reviewers appreciate how this leads to more relevant campaigns and improved results, showcasing its strength in tailored marketing.
- According to verified reviews, Salesforce Marketing Cloud is recognized for its deep segmentation and personalization capabilities, which are crucial for CRM-driven, multi-channel journeys. Users find this feature particularly powerful for targeting specific customer segments effectively.
- Reviewers mention that while SAP Emarsys offers flexible journey mapping and rich segmentation, some users feel it may not match the extensive capabilities of Salesforce Marketing Cloud in terms of overall functionality and integration with other tools.
- G2 reviewers highlight that Salesforce Marketing Cloud has a more extensive user base, reflected in its higher total number of reviews, which suggests a broader acceptance and reliability in the market compared to SAP Emarsys.
- Users report that while both platforms have their strengths, Salesforce Marketing Cloud's ease of use is sometimes overshadowed by SAP Emarsys, which has received higher ratings in this area, indicating that some users find Emarsys more intuitive for daily operations.
Pricing
Entry-Level Pricing
SAP Emarsys
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Salesforce Marketing Cloud
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Free Trial
SAP Emarsys
No trial information availableSalesforce Marketing Cloud
No trial information availableRatings
Meets Requirements
8.3
402
8.2
3,278
Ease of Use
8.2
407
7.6
3,455
Ease of Setup
7.1
214
7.3
1,943
Ease of Admin
8.2
172
7.8
1,714
Quality of Support
8.4
397
7.7
3,092
Has the product been a good partner in doing business?
8.5
173
8.0
1,679
Product Direction (% positive)
8.9
375
7.5
3,171
Features by Category
Email Marketing
8.7
263
|
Verified
7.9
1174
8.7
247
|
Verified
8.4
1170
8.5
258
|
Verified
8.1
1150
8.3
232
|
Verified
8.2
1068
Online Marketing
7.0
158
|
Verified
7.4
1063
8.0
191
|
Verified
7.4
889
8.1
218
|
Verified
7.5
841
8.0
215
|
Verified
7.2
918
7.8
158
7.3
854
Lead Management
7.9
174
|
Verified
8.0
1033
7.8
192
|
Verified
7.6
995
8.5
240
|
Verified
8.0
1044
7.8
161
|
Verified
7.9
1025
8.0
158
|
Verified
8.1
1025
8.2
183
|
Verified
7.8
965
7.8
146
|
Verified
7.9
923
8.2
144
|
Verified
8.3
1034
Campaign Management
8.2
181
|
Verified
7.6
875
7.8
122
7.6
771
7.6
113
|
Verified
7.1
669
7.0
84
6.7
201
Social
7.3
93
6.3
376
7.5
103
|
Verified
6.6
566
7.4
101
|
Verified
6.9
216
7.4
93
|
Verified
7.0
203
7.5
104
|
Verified
6.9
177
Reporting & Analytics
8.0
236
|
Verified
7.4
1068
7.8
176
|
Verified
6.9
892
7.6
165
|
Verified
6.5
770
7.4
173
|
Verified
6.5
716
7.4
109
6.5
703
Platform
7.5
153
|
Verified
7.0
632
8.1
135
|
Verified
7.8
189
8.5
152
|
Verified
8.0
677
7.9
106
|
Verified
7.4
168
6.8
107
|
Verified
7.3
128
8.5
137
|
Verified
8.0
670
7.6
103
|
Verified
7.8
139
Agentic AI - Marketing Automation
6.5
29
7.2
9
6.1
28
6.5
9
6.4
30
7.2
10
6.4
29
6.9
9
6.6
29
5.8
8
6.7
29
7.1
8
Integration
7.8
158
|
Verified
8.0
667
7.6
151
|
Verified
7.7
533
7.4
117
|
Verified
7.4
496
Metrics
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Not enough data
Reporting
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.8
36
Not enough data
Other
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Not enough data
Agentic AI - Digital Analytics
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Not enough data
Administration
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Not enough data
Administration
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Not enough data
Integrations
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Not enough data
Platform
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Not enough data
Tracking
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Not enough data
Reporting
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Not enough data
Agentic AI - Email Deliverability
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Not enough data
Analytics
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Not enough data
Content Management
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Design & Development
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Not enough data
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Not enough data
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Not enough data
Visitor Behavior
8.5
94
|
Verified
Not enough data
8.8
101
|
Verified
Not enough data
8.2
79
|
Verified
Not enough data
Templates
8.0
96
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
95
|
Verified
Not enough data
Personalization
8.6
104
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.4
69
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.7
92
|
Verified
Not enough data
Multichannel
8.3
86
|
Verified
Not enough data
8.9
117
|
Verified
Not enough data
8.4
89
|
Verified
Not enough data
Administration
8.7
105
|
Verified
Not enough data
8.5
111
|
Verified
Not enough data
8.5
102
|
Verified
Not enough data
8.2
90
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
5.2
8
Not enough data
5.4
8
Not enough data
Campaigns
7.7
24
9.3
29
8.3
26
9.2
28
7.9
24
9.1
29
8.3
27
9.2
28
8.0
24
9.2
30
Analytics
7.6
24
9.2
28
7.3
24
9.3
27
Optimization
7.6
24
9.0
27
8.2
25
9.5
28
7.0
22
9.4
27
7.4
23
8.9
28
Agentic AI - Push Notification
6.5
13
8.6
6
6.4
13
9.3
5
6.4
13
9.0
5
Segmentation
8.8
20
9.0
37
8.9
19
8.5
40
Targeting
8.7
18
9.2
41
8.3
17
9.0
40
Triggered Content
8.1
15
8.5
26
8.9
20
8.2
21
8.9
19
8.9
32
Personalized Content
8.3
19
8.7
31
9.0
15
8.9
24
8.6
17
8.9
39
Agentic AI - Personalization Engines
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
Text Messaging
8.3
23
9.1
30
7.4
18
8.8
28
8.5
24
8.8
27
7.7
17
8.6
28
8.0
20
8.9
28
7.1
18
8.6
29
8.3
23
9.1
30
7.9
19
8.9
29
SMS Platform
7.8
23
9.0
27
8.6
23
9.2
28
7.4
17
8.4
29
6.9
15
7.8
29
7.1
16
8.4
26
8.2
19
8.6
29
Agentic AI - SMS Marketing
5.4
9
Not enough data
5.4
9
Not enough data
6.1
9
Not enough data
5.6
9
Not enough data
5.2
9
Not enough data
5.6
9
Not enough data
Platform Basics
Not enough data
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.4
86
Agentic AI - Customer Journey Mapping
Not enough data
7.9
12
Attribution Modeling
Not enough data
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Reporting
Not enough data
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Platform Basics
8.6
50
7.9
42
8.6
48
8.0
44
Platform Data
8.1
45
7.7
49
8.0
47
7.4
45
8.4
51
7.8
47
7.9
44
7.9
44
Platform Additional Functionality
7.8
44
8.7
47
8.1
42
8.0
41
7.9
40
8.5
43
Agentic AI - Customer Journey Analytics
8.0
10
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.3
9
Not enough data
Page Customization
Not enough data
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Page Optimization
Not enough data
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Integrations
Not enough data
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Generative AI
Not enough data
7.9
11
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Analytics
Not enough data
7.7
45
Not enough data
7.5
48
Customization
Not enough data
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Loyalty Experience
8.4
15
9.2
13
8.6
15
9.4
12
8.4
17
9.2
12
8.5
22
9.7
13
7.4
12
8.5
12
7.8
13
9.2
12
Loyalty Platform
8.7
15
9.2
14
8.7
18
9.6
14
8.3
15
9.5
13
8.5
16
8.8
13
8.8
18
9.2
12
Agentic AI - Loyalty Management
6.9
6
8.9
6
7.2
6
9.4
6
7.3
5
10.0
6
6.9
6
9.2
6
Computing
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Experimental Design
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Analytics
Not enough data
7.7
5
Not enough data
8.7
5
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.0
43
8.7
46
8.3
68
|
Verified
9.1
46
7.7
38
8.3
39
8.1
54
9.1
37
Campaigns
7.9
42
|
Verified
8.7
44
8.4
46
|
Verified
9.0
43
8.4
39
|
Verified
8.8
44
7.8
32
8.8
42
9.1
64
9.4
37
8.8
62
9.1
37
Engagement
8.1
52
8.4
42
Platform
8.4
59
8.9
42
8.1
28
|
Verified
8.8
43
8.3
43
8.6
43
Agentic AI - Mobile Marketing
6.3
8
8.1
6
6.0
8
8.1
6
5.4
9
8.1
6
6.0
8
7.8
6
6.4
7
8.1
6
7.4
7
8.3
6
Marketing Operations
8.0
70
|
Verified
8.0
92
8.5
83
|
Verified
8.5
107
8.3
80
|
Verified
8.0
99
8.8
81
|
Verified
8.7
105
Feature Not Available
7.5
76
Feature Not Available
7.9
69
Campaign Activity
8.3
94
|
Verified
8.6
100
8.4
101
|
Verified
8.6
114
8.1
74
|
Verified
8.3
89
8.0
75
|
Verified
8.4
102
8.4
72
|
Verified
8.1
92
8.1
73
7.9
73
Agentic AI - Marketing Analytics
7.2
16
8.3
5
7.5
16
8.0
5
7.3
16
8.0
5
Categories
Categories
Shared Categories
SAP Emarsys and Salesforce Marketing Cloud are categorized as Marketing Automation, SMS Marketing, Personalization Engines, Push Notification, Customer Journey Analytics, Loyalty Management, Marketing Analytics, and Mobile Marketing
Unique Categories
SAP Emarsys is categorized as E-Commerce Personalization, Location-Based Marketing, Digital Experience Platforms (DXP), Email Deliverability, Transactional Email, and Digital Analytics
Salesforce Marketing Cloud is categorized as A/B Testing, Customer Journey Mapping, Attribution, Conversational Marketing, Landing Page Builders, Lead Capture, and Personalization
Reviews
Reviewers' Company Size
SAP Emarsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
28.2%
Apparel & Fashion
10.5%
Consumer Goods
5.4%
Marketing and Advertising
4.7%
Sporting Goods
3.9%
Other
47.2%
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.5%
Internet
3.5%
Other
55.4%
Discussions
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Emarsys
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
Is Salesforce an ESP?
3 Comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 Comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
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