Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) and SAP Engagement Cloud (formerly SAP Emarsys)
At a Glance
Market Segments
Mid-Market (48.1% of reviews)
Mid-Market (53.3% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
$
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Star Rating
(4,460)4.0 out of 5
Market Segments
Mid-Market (48.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plans
SAP Engagement Cloud (formerly SAP Emarsys)
Star Rating
(614)4.2 out of 5
Market Segments
Mid-Market (53.3% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plans
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Agentforce Marketing excels in automation capabilities, particularly with its Journey Builder feature, which allows users to create complex, multi-step customer journeys across various channels like email and SMS. This feature is praised for its ability to trigger actions based on user behavior, making it a powerful tool for personalized marketing.
- Users say that SAP Engagement Cloud shines in its user-friendly design, which many find intuitive and self-explanatory. Reviewers appreciate the platform's clarity and the ease of importing and exporting data through its extensive APIs, which simplifies campaign management and data handling.
- According to verified reviews, Agentforce Marketing has a stronger reputation for providing a comprehensive view of customer interactions, enabling marketers to create deeply personalized campaigns. Users highlight the platform's robust AI-driven insights that enhance targeting and engagement strategies.
- Reviewers mention that while SAP Engagement Cloud offers effective automation for campaigns, such as abandoned cart reminders and welcome messages, it sometimes lacks the depth of features found in Agentforce Marketing, particularly in advanced segmentation and audience insights.
- Users report that Agentforce Marketing's performance in campaign analysis and reporting is notably high, with features that allow for detailed tracking of campaign effectiveness. This capability is essential for marketers looking to optimize their strategies based on real-time data.
- G2 reviewers highlight that SAP Engagement Cloud's strength lies in its ability to personalize campaigns at scale, utilizing real-time data and AI insights. However, some users feel that it may not match the level of customization and flexibility offered by Agentforce Marketing, particularly for complex marketing needs.
Pricing
Entry-Level Pricing
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
SAP Engagement Cloud (formerly SAP Emarsys)
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Agentforce Marketing (formerly Salesforce Marketing Cloud)
No trial information availableSAP Engagement Cloud (formerly SAP Emarsys)
No trial information availableRatings
Meets Requirements
8.2
3,291
8.3
405
Ease of Use
7.6
3,468
8.2
411
Ease of Setup
7.3
1,957
7.1
217
Ease of Admin
7.8
1,714
8.2
172
Quality of Support
7.7
3,105
8.4
399
Has the product been a good partner in doing business?
8.0
1,680
8.5
173
Product Direction (% positive)
7.5
3,179
8.9
379
Features by Category
Email Marketing
7.9
1176
8.7
264
|
Verified
8.4
1173
8.7
248
|
Verified
8.1
1152
8.5
258
|
Verified
8.2
1073
8.3
233
|
Verified
Online Marketing
7.4
1065
7.0
158
|
Verified
7.4
892
8.0
191
|
Verified
7.5
843
8.1
218
|
Verified
7.2
918
8.0
215
|
Verified
7.3
854
7.8
158
Lead Management
8.0
1034
7.9
174
|
Verified
7.6
995
7.8
192
|
Verified
8.0
1046
8.5
243
|
Verified
7.9
1025
7.8
161
|
Verified
8.1
1026
8.0
159
|
Verified
7.8
966
8.2
183
|
Verified
7.9
923
7.8
146
|
Verified
8.3
1038
8.2
144
|
Verified
Campaign Management
7.6
877
8.2
182
|
Verified
7.6
771
7.8
122
7.1
669
7.6
113
|
Verified
6.7
201
7.0
84
Social
6.3
376
7.3
93
6.6
566
7.5
103
|
Verified
6.9
216
7.4
101
|
Verified
7.0
203
7.4
93
|
Verified
6.9
177
7.5
104
|
Verified
Reporting & Analytics
7.4
1071
8.0
238
|
Verified
6.9
892
7.8
176
|
Verified
6.5
771
7.6
165
|
Verified
6.5
717
7.4
173
|
Verified
6.5
703
7.4
109
Platform
7.0
636
7.5
153
|
Verified
7.8
198
8.1
136
|
Verified
8.0
680
8.5
152
|
Verified
7.4
169
7.9
106
|
Verified
7.4
130
6.8
107
|
Verified
8.0
670
8.5
137
|
Verified
7.8
140
7.6
103
|
Verified
Agentic AI - Marketing Automation
7.7
11
6.5
29
6.5
9
6.1
28
7.4
11
6.4
30
7.0
10
6.4
29
5.8
8
6.6
29
7.4
9
6.7
29
Integration
8.0
668
7.8
159
|
Verified
7.7
537
7.6
152
|
Verified
7.4
499
7.4
117
|
Verified
Metrics
Not enough data
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Reporting
Not enough data
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.7
37
Other
Not enough data
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Administration
Not enough data
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Integrations
Not enough data
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Platform
Not enough data
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Tracking
Not enough data
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Reporting
Not enough data
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Agentic AI - Email Deliverability
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
Not enough data
8.5
94
|
Verified
Not enough data
8.8
101
|
Verified
Not enough data
8.2
79
|
Verified
Templates
Not enough data
8.0
96
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
95
|
Verified
Personalization
Not enough data
8.6
104
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.4
69
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.7
92
|
Verified
Multichannel
Not enough data
8.3
86
|
Verified
Not enough data
8.9
117
|
Verified
Not enough data
8.4
89
|
Verified
Administration
Not enough data
8.7
105
|
Verified
Not enough data
8.5
111
|
Verified
Not enough data
8.5
102
|
Verified
Not enough data
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
5.2
8
Not enough data
5.4
8
Campaigns
9.3
29
7.7
24
9.2
28
8.3
26
9.1
29
7.9
24
9.2
28
8.3
27
9.2
30
8.0
24
Analytics
9.2
28
7.6
24
9.3
27
7.3
24
Optimization
9.0
27
7.6
24
9.5
28
8.2
25
9.4
27
7.0
22
8.9
28
7.4
23
Agentic AI - Push Notification
8.6
6
6.5
13
9.3
5
6.4
13
9.0
5
6.4
13
Segmentation
9.0
38
8.8
20
8.5
40
8.9
19
Targeting
9.2
41
8.7
19
9.0
40
8.3
17
Triggered Content
8.5
26
8.1
15
8.2
21
8.9
21
8.9
32
8.9
19
Personalized Content
8.7
31
8.4
20
8.9
24
9.0
15
8.9
39
8.6
17
Agentic AI - Personalization Engines
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Text Messaging
9.1
30
8.3
23
8.8
28
7.4
18
8.8
27
8.5
24
8.6
28
7.7
17
8.9
28
8.0
20
8.6
29
7.1
18
9.1
30
8.3
23
8.9
29
7.9
19
SMS Platform
9.0
27
7.8
23
9.2
28
8.6
23
8.4
29
7.4
17
7.8
29
6.9
15
8.4
26
7.1
16
8.6
29
8.2
19
Agentic AI - SMS Marketing
Not enough data
5.4
9
Not enough data
5.4
9
Not enough data
6.1
9
Not enough data
5.6
9
Not enough data
5.2
9
Not enough data
5.6
9
Platform Basics
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.4
86
Not enough data
Agentic AI - Customer Journey Mapping
7.9
12
Not enough data
Attribution Modeling
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Not enough data
Reporting
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Not enough data
Platform Basics
7.9
42
8.6
50
8.0
44
8.6
48
Platform Data
7.7
49
8.1
45
7.4
45
8.0
47
7.8
47
8.4
51
7.9
44
7.9
44
Platform Additional Functionality
8.7
47
7.8
44
8.0
41
8.1
42
8.5
43
7.9
40
Agentic AI - Customer Journey Analytics
Not enough data
8.0
10
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.3
9
Page Customization
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Not enough data
Page Optimization
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Not enough data
Integrations
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Not enough data
Generative AI
7.9
11
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Not enough data
Analytics
7.7
45
Not enough data
7.5
48
Not enough data
Customization
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Not enough data
Loyalty Experience
9.2
13
8.4
15
9.4
12
8.6
15
9.2
12
8.4
17
9.7
13
8.5
22
8.5
12
7.4
12
9.2
12
7.8
13
Loyalty Platform
9.2
14
8.7
15
9.6
14
8.7
18
9.5
13
8.3
15
8.8
13
8.5
16
9.2
12
8.8
18
Agentic AI - Loyalty Management
8.9
6
6.9
6
9.4
6
7.2
6
10.0
6
7.3
5
9.2
6
6.9
6
Computing
8.7
5
Not enough data
8.3
5
Not enough data
7.9
7
Not enough data
Experimental Design
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Analytics
7.7
5
Not enough data
8.7
5
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
46
8.0
43
9.1
46
8.3
68
|
Verified
8.3
39
7.7
38
9.1
37
8.1
54
Campaigns
8.7
44
7.9
42
|
Verified
9.0
43
8.4
46
|
Verified
8.8
44
8.4
39
|
Verified
8.8
42
7.8
32
9.4
37
9.1
64
9.1
37
8.8
62
Engagement
8.4
42
8.1
52
Platform
8.9
42
8.4
59
8.8
43
8.1
28
|
Verified
8.6
43
8.3
43
Agentic AI - Mobile Marketing
8.1
6
6.3
8
8.1
6
6.0
8
8.1
6
5.4
9
7.8
6
6.0
8
8.1
6
6.4
7
8.3
6
7.4
7
Marketing Operations
8.0
92
8.0
70
|
Verified
8.5
107
8.5
83
|
Verified
8.0
100
8.3
80
|
Verified
8.7
106
8.8
81
|
Verified
7.5
76
Feature Not Available
7.9
69
Feature Not Available
Campaign Activity
8.6
100
8.3
94
|
Verified
8.6
115
8.4
101
|
Verified
8.3
89
8.1
74
|
Verified
8.4
102
8.0
75
|
Verified
8.1
92
8.4
72
|
Verified
7.9
73
8.1
73
Agentic AI - Marketing Analytics
8.3
5
7.2
16
8.0
5
7.5
16
8.0
5
7.3
16
Categories
Categories
Shared Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) and SAP Engagement Cloud (formerly SAP Emarsys) are categorized as Mobile Marketing, SMS Marketing, Push Notification, Customer Journey Analytics, Loyalty Management, Marketing Analytics, Marketing Automation, and Personalization Engines
Unique Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) is categorized as A/B Testing, Customer Journey Mapping, Attribution, Conversational Marketing, Landing Page Builders, Lead Capture, and Personalization
SAP Engagement Cloud (formerly SAP Emarsys) is categorized as E-Commerce Personalization, Location-Based Marketing, Digital Experience Platforms (DXP), Email Deliverability, Transactional Email, and Digital Analytics
Reviews
Reviewers' Company Size
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Engagement Cloud (formerly SAP Emarsys)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
13.5%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.6%
Internet
3.5%
Other
55.4%
Retail
28.0%
Apparel & Fashion
10.4%
Consumer Goods
5.3%
Marketing and Advertising
4.7%
Sporting Goods
3.9%
Other
47.6%
Alternatives
Discussions
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
LC
Hello,
The process of automating email campaigns is as follows: determine campaign goals and communication purpose.
Then create a DE (Data Extension) to...Read more
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
