# SAP CPQ vs Zoho CRM Comparison
---
## AI Generated Summary
- **G2 reviewers report** that SAP CPQ excels in its powerful configuration capabilities, allowing users to create accurate quotes and streamline the sales process effectively. Users appreciate the tool's ability to generate fast, precise quotes, which is crucial for sales efficiency.
- **Users say** that Zoho CRM stands out for its clean and intuitive interface, making it easy to navigate and manage the entire sales process. Reviewers highlight the seamless integration with outreach apps, which enhances its versatility and usability for daily tasks.
- **According to verified reviews** , SAP CPQ is noted for its ease of use, with many users finding it intuitive enough that extensive training is not required. This user-friendly design helps teams get up to speed quickly, which is a significant advantage for organizations with limited training resources.
- **Reviewers mention** that Zoho CRM offers transparent pricing and a free entry-level option, making it an attractive choice for small businesses. This clarity in pricing helps users feel more confident in their investment, especially when compared to more complex pricing structures.
- **G2 reviewers highlight** that while both products have similar support quality ratings, Zoho CRM users often report quicker response times and more effective resolutions from the support team, which can be a deciding factor for businesses that rely heavily on customer support.
- **Users express** that SAP CPQ's setup process is generally straightforward, but some find it slightly less intuitive than Zoho CRM's setup experience. Zoho users appreciate how quickly they can get started, which is particularly beneficial for small teams looking to implement a CRM solution without delays.



| | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 109 | 2,928 | 
| **Largest Market Segment** | Mid-Market (39.6% of reviews) | Small-Business (61.7% of reviews) | 
| **Entry Level Price** | No pricing available | Free | 

---
## Top Pros & Cons

### SAP CPQ

Pros:
- Efficiency (13 reviews)
- Pricing Optimization (11 reviews)

Cons:
- Complexity (13 reviews)
- Learning Curve (10 reviews)

### Zoho CRM

Pros:
- Ease of Use (261 reviews)
- Features (169 reviews)

Cons:
- Learning Curve (112 reviews)
- Integration Issues (71 reviews)

---
## Ratings Comparison
| Rating | SAP CPQ | Zoho CRM | 
|---|---|---|
  | **Meets Requirements** | 8.3 (84 reviews) | 8.4 (2484 reviews) | 
  | **Ease of Use** | 7.8 (84 reviews) | 8.3 (2504 reviews) | 
  | **Ease of Setup** | 7.0 (49 reviews) | 8.0 (1274 reviews) | 
  | **Ease of Admin** | 6.8 (34 reviews) | 8.0 (1023 reviews) | 
  | **Quality of Support** | 7.6 (75 reviews) | 7.6 (2276 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.0 (33 reviews) | 8.0 (998 reviews) | 
  | **Product Direction (% positive)** | 7.3 (82 reviews) | 8.0 (2411 reviews) | 

---
## Pricing

### SAP CPQ

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Zoho CRM

#### Entry-Level Pricing

Plan: Free Edition

Price: Free

Description: With three free users and essentials like leads, documents and mobile apps, it’s a perfect fit
for your home business.

Key Features:
- Leads, Contacts, Accounts
- Tasks, Events, Call log, and Notes
- Opportunities

[Browse all 5 editions](https://www.g2.com/products/zoho-crm/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **SAP CPQ** | N/A | N/A |
| **Zoho CRM** | 8.1/10 | 1970 |

#### Sales Force Automation

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Contact & Account Management** | Not enough data | 8.5 (1660 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | Not enough data | 8.3 (877 reviews) ✓ Verified | 
| **Opportunity & Pipeline Mgmt.** | Not enough data | 8.2 (1573 reviews) ✓ Verified | 
| **Task / Activity Management** | Not enough data | 8.2 (1636 reviews) ✓ Verified | 
| **Territory & Quota Management** | Not enough data | 7.8 (1186 reviews) ✓ Verified | 
| **Desktop Integration** | Not enough data | 8.4 (672 reviews) ✓ Verified | 
| **Product & Price List Management** | Not enough data | 7.9 (1217 reviews) ✓ Verified | 
| **Quote & Order Management** | Not enough data | 8.0 (1209 reviews) ✓ Verified | 
| **Customer Contract Management** | Not enough data | 8.2 (1323 reviews) ✓ Verified | 

#### Marketing Automation

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Email Marketing** | Not enough data | 8.1 (1349 reviews) ✓ Verified | 
| **Campaign Management** | Not enough data | 7.9 (1305 reviews) ✓ Verified | 
| **Lead Management** | Not enough data | 8.4 (1545 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | Not enough data | 7.9 (1129 reviews) ✓ Verified | 

#### Customer Support

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Case Management** | Not enough data | 8.0 (1203 reviews) ✓ Verified | 
| **Customer Support Portal** | Not enough data | 7.9 (1205 reviews) ✓ Verified | 
| **Knowledge Base** | Not enough data | 7.9 (1237 reviews) ✓ Verified | 
| **Call Center Features** | Not enough data | 7.8 (1069 reviews) ✓ Verified | 
| **Support Analytics** | Not enough data | 8.0 (1113 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Reporting** | Not enough data | 8.2 (1514 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.2 (1566 reviews) ✓ Verified | 
| **Forecasting** | Not enough data | 8.1 (1055 reviews) ✓ Verified | 

#### Mobile & Social

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Social Collaboration Features** | Not enough data | 8.1 (1083 reviews) ✓ Verified | 
| **Social Network Integration** | Not enough data | 8.0 (1092 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | 8.0 (1202 reviews) ✓ Verified | 

#### Platform

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Customization** | Not enough data | 8.1 (873 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.2 (843 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.4 (860 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.2 (650 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | 7.8 (549 reviews) ✓ Verified | 
| **Document & Content Mgmt.** | Not enough data | 8.1 (720 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.4 (853 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 8.1 (663 reviews) ✓ Verified | 

#### Integration

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.3 (652 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.1 (646 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 8.0 (606 reviews) ✓ Verified | 

#### Generative AI

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.2 (181 reviews) | 

#### Agentic AI - CRM

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (67 reviews) | 
| **Multi-step Planning** | Not enough data | 8.3 (65 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (69 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (67 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.3 (66 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (66 reviews) | 
| **Decision Making** | Not enough data | 8.3 (66 reviews) | 

### CPQ

| Product | Score | Reviews |
|---|---|---|
| **SAP CPQ** | 7.9/10 | 66 |
| **Zoho CRM** | 7.7/10 | 121 |

#### Configuration - cpq

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Product Catalog** | 8.8 (21 reviews) ✓ Verified | Feature Not Available | 
| **Guided Selling** | 7.9 (33 reviews) ✓ Verified | Feature Not Available | 
| **Configuration Rules** | 8.4 (46 reviews) ✓ Verified | 8.3 (59 reviews) | 
| **Price Configuration** | 8.4 (44 reviews) ✓ Verified | 8.3 (55 reviews) | 
| **Visual Configuration** | 8.3 (38 reviews) ✓ Verified | 8.4 (60 reviews) | 

#### Pricing

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Pricing Flexibility** | 8.0 (37 reviews) ✓ Verified | 8.1 (62 reviews) | 
| **Discounting** | 8.3 (40 reviews) ✓ Verified | 7.5 (57 reviews) | 
| **Commerical Rules** | 8.0 (38 reviews) ✓ Verified | 8.1 (56 reviews) | 
| **Terms and Conditions** | 8.5 (35 reviews) ✓ Verified | 8.4 (58 reviews) | 
| **Approval Workflow** | 8.2 (39 reviews) ✓ Verified | 8.6 (58 reviews) | 
| **Renewals** | 8.2 (23 reviews) ✓ Verified | 8.5 (56 reviews) | 

#### Quoting

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Grouping** | 8.1 (30 reviews) ✓ Verified | 8.4 (58 reviews) | 
| **Version Control** | 8.0 (31 reviews) ✓ Verified | 8.4 (52 reviews) | 
| **Quote Document Generation** | 8.4 (40 reviews) ✓ Verified | 8.4 (53 reviews) | 
| **Ordering** | 8.3 (29 reviews) ✓ Verified | 8.4 (55 reviews) | 
| **Contracts** | 7.8 (26 reviews) ✓ Verified | 8.6 (52 reviews) | 

#### Admin

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Configuration Ease of Admin** | 6.6 (22 reviews) | 8.2 (89 reviews) | 
| **Pricing Administration** | 6.8 (18 reviews) ✓ Verified | 7.7 (83 reviews) | 
| **Workflow Management** | 6.8 (15 reviews) ✓ Verified | 8.3 (86 reviews) | 
| **Document Management** | 7.3 (17 reviews) ✓ Verified | 8.3 (83 reviews) | 

#### Channels

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Mobile User Support** | 7.9 (27 reviews) ✓ Verified | 8.1 (57 reviews) | 
| **Channel Partner Support** | 7.4 (21 reviews) ✓ Verified | 7.7 (52 reviews) | 
| **eCommerce** | 8.2 (21 reviews) | 8.0 (49 reviews) | 

#### Platform

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **CRM Integration** | 8.4 (16 reviews) ✓ Verified | 8.4 (89 reviews) | 
| **Integration API** | 7.5 (14 reviews) ✓ Verified | 8.2 (85 reviews) | 
| **Internationalization** | 8.0 (10 reviews) ✓ Verified | 8.0 (77 reviews) | 
| **Scalability** | 8.0 (22 reviews) ✓ Verified | 8.5 (88 reviews) | 
| **Reporting and Dashboards** | 7.2 (16 reviews) ✓ Verified | 8.4 (90 reviews) | 
| **ERP Integration** | Not enough data | 8.6 (20 reviews) | 

#### Generative AI - cpq

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Dynamic Quoting** | Not enough data | 7.4 (15 reviews) | 
| **Dynamic Pricing** | Not enough data | 7.5 (16 reviews) | 
| **Personalized Sale Recommendations** | Not enough data | 7.7 (16 reviews) | 

### Sales Gamification

| Product | Score | Reviews |
|---|---|---|
| **SAP CPQ** | N/A | N/A |
| **Zoho CRM** | 8.7/10 | 75 |

#### Competition

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Competition Templates** | Not enough data | 8.7 (58 reviews) ✓ Verified | 
| **Custom Competitions** | Not enough data | 8.7 (57 reviews) ✓ Verified | 
| **Team Competitions** | Not enough data | 8.7 (57 reviews) ✓ Verified | 
| **Simultaneous Competitions** | Not enough data | 8.5 (53 reviews) ✓ Verified | 
| **Competition Adjustments** | Not enough data | 8.5 (55 reviews) ✓ Verified | 
| **Awards and Incentives** | Not enough data | 7.9 (18 reviews) | 

#### Agentic AI - Sales Gamification

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

#### Integrations

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **CRM Integration** | Not enough data | 8.9 (61 reviews) ✓ Verified | 
| **Social Collaboration Integration** | Not enough data | 8.8 (59 reviews) | 
| **TV Streaming** | Not enough data | 8.7 (45 reviews) | 

#### Platform

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Reporting** | Not enough data | 8.8 (65 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.9 (64 reviews) ✓ Verified | 
| **Enterprise Scalability** | Not enough data | 8.8 (58 reviews) ✓ Verified | 
| **Data Import & Export Tools** | Not enough data | 8.8 (63 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.8 (63 reviews) ✓ Verified | 

#### Employee Features

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **User Profiles** | Not enough data | 8.9 (66 reviews) ✓ Verified | 
| **Notifications** | Not enough data | 8.8 (68 reviews) ✓ Verified | 
| **Mobile** | Not enough data | 8.8 (68 reviews) ✓ Verified | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **SAP CPQ** | N/A | N/A |
| **Zoho CRM** | N/A | N/A |

#### Lead Generation

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **SAP CPQ** | N/A | N/A |
| **Zoho CRM** | 8.5/10 | 80 |

#### Lead Facilitation

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | 8.4 (72 reviews) | 
| **Lead Qualification** | Not enough data | 8.8 (73 reviews) | 
| **Lead Follow-up** | Not enough data | 8.8 (73 reviews) | 
| **Meeting Scheduling ** | Not enough data | 8.8 (73 reviews) | 

#### Organization

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | 8.6 (74 reviews) | 
| **Data Entry** | Not enough data | 8.4 (73 reviews) | 
| **Integrations / APIs** | Not enough data | 8.6 (73 reviews) | 

#### Performance Analysis

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Coaching ** | Not enough data | Feature Not Available | 
| **Peformance Tracking** | Not enough data | 8.6 (75 reviews) | 

#### Sales Analysis

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | 8.4 (69 reviews) | 
| **Sales Forecasting ** | Not enough data | 8.4 (73 reviews) | 

#### Generative AI

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.3 (27 reviews) | 
| **AI Text Summarization** | Not enough data | 8.1 (27 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **SAP CPQ** | N/A | N/A |
| **Zoho CRM** | 8.2/10 | 170 |

#### Integrated Workflows

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Task Management** | Not enough data | 8.7 (160 reviews) | 
| **Email Tracking/Automation** | Not enough data | 8.8 (156 reviews) | 
| **Calls and Voice** | Not enough data | 8.3 (145 reviews) | 
| **Other Outreach Options ** | Not enough data | 8.2 (141 reviews) | 
| **CRM Integration** | Not enough data | 8.9 (154 reviews) | 
| **Calendar** | Not enough data | 8.8 (152 reviews) | 
| **Shared Records** | Not enough data | 8.5 (147 reviews) | 

#### Repeatability and Reportability

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Content Management** | Not enough data | 8.4 (144 reviews) | 
| **Workflow Management** | Not enough data | 8.6 (149 reviews) | 
| **Workflow Performance** | Not enough data | 8.6 (142 reviews) | 
| **Sales Coaching and Insights** | Not enough data | 8.2 (138 reviews) | 
| **Gamification** | Not enough data | 7.9 (120 reviews) | 

#### AI and Automation

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Lead Prioritization** | Not enough data | 8.3 (146 reviews) | 
| **Lead Scoring** | Not enough data | 8.5 (145 reviews) | 
| **Best Time of Day Scheduling** | Not enough data | 8.3 (139 reviews) | 
| **Buyer Intelligence** | Not enough data | 8.1 (133 reviews) | 
| **Machine Learning** | Not enough data | 7.8 (125 reviews) | 

#### Generative AI

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (69 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.9 (28 reviews) | 
| **Multi-step Planning** | Not enough data | 7.8 (26 reviews) | 
| **Cross-system Integration** | Not enough data | 8.0 (27 reviews) | 
| **Adaptive Learning** | Not enough data | 7.9 (26 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.7 (27 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (27 reviews) | 
| **Decision Making** | Not enough data | 8.1 (26 reviews) | 

### Quote-to-Cash

| Product | Score | Reviews |
|---|---|---|
| **SAP CPQ** | N/A | N/A |
| **Zoho CRM** | 8.4/10 | 56 |

#### Customer Requirements

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Quoting** | Not enough data | 8.5 (51 reviews) | 
| **Configuration** | Not enough data | 8.5 (50 reviews) | 
| **Pricing** | Not enough data | 8.5 (52 reviews) | 

#### Contracts

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Creation** | Not enough data | 8.5 (50 reviews) | 
| **Negotiation** | Not enough data | 8.2 (47 reviews) | 
| **Execution** | Not enough data | 8.4 (50 reviews) | 

#### Revenue

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Invoicing** | Not enough data | 8.5 (52 reviews) | 
| **Matching** | Not enough data | 8.5 (50 reviews) | 
| **Recognition** | Not enough data | 8.4 (47 reviews) | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **SAP CPQ** | N/A | N/A |
| **Zoho CRM** | 8.4/10 | 106 |

#### Platform Basics

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Templates** | Not enough data | 8.4 (98 reviews) | 
| **Exporting** | Not enough data | 8.6 (93 reviews) | 
| **Multi-user Access and Collaboration** | Not enough data | 8.6 (97 reviews) | 
| **Multiple Personas** | Not enough data | 8.4 (89 reviews) | 
| **Data Analytics ** | Not enough data | 8.8 (57 reviews) | 

#### Agentic AI - Customer Journey Mapping

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (13 reviews) | 

### Client Portal

| Product | Score | Reviews |
|---|---|---|
| **SAP CPQ** | N/A | N/A |
| **Zoho CRM** | 8.7/10 | 89 |

#### Content

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Document Collaboration** | Not enough data | 8.9 (79 reviews) | 
| **Versioning** | Not enough data | 8.6 (76 reviews) | 
| **E-Signature** | Not enough data | 8.5 (76 reviews) | 
| **File Request** | Not enough data | 8.7 (77 reviews) | 
| **Feedback** | Not enough data | 8.6 (74 reviews) | 

#### Collaboration

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Billing and Invoicing** | Not enough data | 8.8 (76 reviews) | 
| **Instant Messaging** | Not enough data | 8.5 (78 reviews) | 
| **Project Management** | Not enough data | 9.0 (80 reviews) | 
| **Analytics** | Not enough data | 9.0 (83 reviews) | 
| **Time Tracking** | Not enough data | 8.7 (78 reviews) | 
| **Mobile Application** | Not enough data | 8.7 (75 reviews) | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **SAP CPQ** | N/A | N/A |
| **Zoho CRM** | 8.5/10 | 44 |

#### Lead Monitoring

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Features** | Not enough data | 9.0 (42 reviews) | 
| **Performance** | Not enough data | 8.9 (42 reviews) | 
| **Identification** | Not enough data | 8.7 (42 reviews) | 

#### Agentic AI - Lead Capture

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.2 (27 reviews) | 
| **Proactive Assistance** | Not enough data | 7.2 (27 reviews) | 

#### Data Capture

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Mobile** | Not enough data | 8.3 (42 reviews) | 
| **Websites** | Not enough data | 8.5 (42 reviews) | 
| **Social Media** | Not enough data | 8.1 (42 reviews) | 
| **Data** | Not enough data | 8.3 (42 reviews) | 

#### Analytics

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Export/Import** | Not enough data | 9.1 (42 reviews) | 
| **Reporting** | Not enough data | 8.8 (42 reviews) | 

#### Customization

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Forms** | Not enough data | 8.7 (41 reviews) | 
| **Personalization** | Not enough data | 8.6 (41 reviews) | 
| **Templates** | Not enough data | 8.7 (42 reviews) | 
| **Integration** | Not enough data | 8.7 (42 reviews) | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **SAP CPQ** | N/A | N/A |
| **Zoho CRM** | 7.9/10 | 23 |

#### Agentic AI - Lead Scoring

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.4 (12 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (13 reviews) | 
| **Adaptive Learning** | Not enough data | 6.7 (12 reviews) | 
| **Decision Making** | Not enough data | 6.8 (12 reviews) | 

#### Attribution

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Lead Opportunity** | Not enough data | 8.5 (21 reviews) | 
| **Lead Assignment** | Not enough data | 8.6 (22 reviews) | 
| **Pipeline Acceleration** | Not enough data | 8.0 (21 reviews) | 

#### Discovery

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Lead Management** | Not enough data | 8.6 (22 reviews) | 
| **Scoring/Ranking** | Not enough data | 8.3 (21 reviews) | 
| **Lead Context** | Not enough data | 8.3 (22 reviews) | 

#### Management

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Conversion Viability** | Not enough data | 8.4 (22 reviews) | 
| **Workflow** | Not enough data | 8.4 (22 reviews) | 

#### Platform

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Data Synchronization** | Not enough data | 8.4 (22 reviews) | 
| **Analysis** | Not enough data | 8.3 (21 reviews) | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **SAP CPQ** | N/A | N/A |
| **Zoho CRM** | 8.3/10 | 198 |

#### Agentic AI - Sales Performance Management

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.9 (21 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.1 (20 reviews) | 
| **Proactive Assistance** | Not enough data | 7.9 (21 reviews) | 

#### Incentives

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Badges** | Not enough data | 8.2 (153 reviews) ✓ Verified | 
| **Triggers** | Not enough data | 8.4 (160 reviews) ✓ Verified | 
| **Commission Calculator** | Not enough data | 8.0 (152 reviews) ✓ Verified | 
| **Leaderboards** | Not enough data | 8.4 (161 reviews) ✓ Verified | 

#### Personalization

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Profiles** | Not enough data | 8.5 (177 reviews) ✓ Verified | 
| **Custom Reports** | Not enough data | 8.6 (178 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.6 (184 reviews) ✓ Verified | 
| **Goal Setting** | Not enough data | 8.4 (171 reviews) ✓ Verified | 

#### Administrative

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Integration** | Not enough data | 8.5 (169 reviews) ✓ Verified | 
| **Employee Structure** | Not enough data | 8.5 (173 reviews) ✓ Verified | 
| **Behavior Monitoring** | Not enough data | 8.4 (161 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **SAP CPQ** | N/A | N/A |
| **Zoho CRM** | 8.0/10 | 161 |

#### Agentic AI - Email Tracking

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (30 reviews) | 
| **Multi-step Planning** | Not enough data | 7.5 (29 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (30 reviews) | 
| **Adaptive Learning** | Not enough data | 7.0 (29 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.0 (30 reviews) | 
| **Proactive Assistance** | Not enough data | 7.4 (30 reviews) | 
| **Decision Making** | Not enough data | 7.6 (29 reviews) | 

#### Analytics

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Open Rates** | Not enough data | 8.3 (138 reviews) | 
| **Link Activity** | Not enough data | 8.3 (143 reviews) | 
| **Attachment Activity** | Not enough data | 8.4 (144 reviews) | 

#### Customizations

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 8.7 (148 reviews) | 
| **Email Scheduling** | Not enough data | 8.8 (145 reviews) | 
| **Notifications** | Not enough data | 8.7 (146 reviews) | 
| **Email Categorization** | Not enough data | 8.7 (142 reviews) | 
| **Templates** | Not enough data | 8.6 (147 reviews) | 

#### Generative AI

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.6 (59 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **SAP CPQ** | N/A | N/A |
| **Zoho CRM** | 8.1/10 | 173 |

#### Agentic AI - Sales Analytics

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (31 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (31 reviews) | 
| **Adaptive Learning** | Not enough data | 7.2 (30 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (30 reviews) | 
| **Proactive Assistance** | Not enough data | 7.4 (31 reviews) | 

#### Data Sourcing

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Data Sourcing** | Not enough data | 8.3 (145 reviews) | 
| **Exporting & Sharing Data** | Not enough data | 8.4 (149 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.3 (142 reviews) | 
| **Interactive Dashboards** | Not enough data | 8.6 (156 reviews) | 
| **Data Segmentation** | Not enough data | 8.5 (147 reviews) | 

#### Predictive Analytics

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Lead Scoring** | Not enough data | 8.5 (147 reviews) | 
| **Opportunity Scoring** | Not enough data | 8.3 (139 reviews) | 
| **Risk Analysis** | Not enough data | 8.1 (124 reviews) | 
| **Live Forecasting** | Not enough data | 8.2 (130 reviews) | 

#### Sales Management

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | 8.5 (154 reviews) | 
| **Sales Gamification** | Not enough data | 8.3 (131 reviews) | 
| **Account-Based Analytics** | Not enough data | 8.5 (145 reviews) | 
| **Activity Tracking** | Not enough data | 8.8 (152 reviews) | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **SAP CPQ** | N/A | N/A |
| **Zoho CRM** | 7.8/10 | 12 |

#### Agentic AI - Sales Enablement

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.1 (6 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.1 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 6.1 (6 reviews) | 

#### Content Management

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Content Import** | Not enough data | 8.2 (10 reviews) | 
| **Content Creation** | Not enough data | 8.0 (10 reviews) | 
| **Templates** | Not enough data | 8.0 (10 reviews) | 
| **Advanced Search** | Not enough data | 8.8 (10 reviews) | 
| **Content Storage** | Not enough data | 8.2 (10 reviews) | 

#### Analytics

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Reporting** | Not enough data | 9.0 (10 reviews) | 
| **Alerts** | Not enough data | 8.3 (10 reviews) | 
| **Account-Based Engagement** | Not enough data | 8.3 (10 reviews) | 
| **Content Utilization** | Not enough data | 8.3 (10 reviews) | 

#### Learning Management - Sales Enablement

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Sales Training ** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Sales Onboarding** | Not enough data | Not enough data | 

#### Revenue Enablement - Sales Enablement

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Cross-Functional Alignment** | Not enough data | Not enough data | 
| **AI and Automation** | Not enough data | Not enough data | 
| **End-to-End Customer Journey Insights** | Not enough data | Not enough data | 

### Insurance CRM

| Product | Score | Reviews |
|---|---|---|
| **SAP CPQ** | N/A | N/A |
| **Zoho CRM** | N/A | N/A |

#### Relationship Management - Insurance CRM

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Renewal Management** | Not enough data | Not enough data | 
| **Client Communication Tools** | Not enough data | Not enough data | 
| **Lead Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Winbacks** | Not enough data | Not enough data | 
| **Communication History** | Not enough data | Not enough data | 
| **Activity Management** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 

#### Follow up Automation - Insurance CRM

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Automated Follow-Ups** | Not enough data | Not enough data | 
| **Marketing Campaigns** | Not enough data | Not enough data | 

#### Document Management - Insurance CRM

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Documentation handling** | Not enough data | Not enough data | 

#### Integrations & Reports - Insurance CRM

| Feature | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Integrations** | Not enough data | Not enough data | 
| **Reporting & Analytics** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [CPQ Software](https://www.g2.com/categories/cpq)


**Unique to Zoho CRM (14):** [Client Portal Software](https://www.g2.com/categories/client-portal), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Quote-to-Cash Software](https://www.g2.com/categories/quote-to-cash), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Gamification Software](https://www.g2.com/categories/sales-gamification), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [CRM Software](https://www.g2.com/categories/crm), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Insurance CRM Software](https://www.g2.com/categories/insurance-crm)


---
## Reviewer Demographics

### By Company Size

| Segment | SAP CPQ | Zoho CRM | 
|---|---|---|
| **Small-Business** | 21.9% | 61.7% | 
| **Mid-Market** | 39.6% | 32.3% | 
| **Enterprise** | 38.5% | 6.0% | 

### By Industry

#### SAP CPQ

- **Computer Software:** 14.6%
- **Information Technology and Services:** 13.5%
- **Telecommunications:** 5.6%
- **Staffing and Recruiting:** 4.5%
- **Computer Hardware:** 3.4%
- **Electrical/Electronic Manufacturing:** 3.4%
- **Security and Investigations:** 3.4%
- **Retail:** 3.4%
- **Hospital & Health Care:** 3.4%
- **Marketing and Advertising:** 3.4%
- **Other:** 41.6%

#### Zoho CRM

- **Information Technology and Services:** 16.1%
- **Computer Software:** 9.9%
- **Marketing and Advertising:** 8.9%
- **Financial Services:** 3.5%
- **Real Estate:** 3.5%
- **Education Management:** 3.0%
- **Internet:** 2.1%
- **Retail:** 2.1%
- **Accounting:** 2.0%
- **Management Consulting:** 1.9%
- **Other:** 47.0%

---
## Alternatives

### Alternatives to SAP CPQ

- [Agentforce Revenue Management (formerly Salesforce Revenue Cloud)](https://www.g2.com/products/agentforce-revenue-management-formerly-salesforce-revenue-cloud/reviews) — 4.2/5 stars (1502 reviews)
- [Oracle CPQ](https://www.g2.com/products/oracle-cpq/reviews) — 4.0/5 stars (271 reviews)
- [Conga Advantage CPQ](https://www.g2.com/products/conga-advantage-cpq/reviews) — 4.2/5 stars (235 reviews)
- [Zilliant CPQ](https://www.g2.com/products/zilliant-cpq/reviews) — 4.8/5 stars (30 reviews)
- [FPX CPQ](https://www.g2.com/products/fpx-cpq/reviews) — 3.8/5 stars (16 reviews)
- [Tacton CPQ](https://www.g2.com/products/tacton-cpq/reviews) — 4.3/5 stars (54 reviews)
- [ConnectWise CPQ](https://www.g2.com/products/connectwise-cpq/reviews) — 4.0/5 stars (142 reviews)
- [QuoteWerks](https://www.g2.com/products/quotewerks/reviews) — 4.4/5 stars (196 reviews)
- [Pricefx](https://www.g2.com/products/pricefx/reviews) — 4.4/5 stars (128 reviews)
- [Cincom CPQ](https://www.g2.com/products/cincom-cpq/reviews) — 3.8/5 stars (19 reviews)

### Alternatives to Zoho CRM

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25791 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13810 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9652 reviews)
- [Close](https://www.g2.com/products/close/reviews) — 4.7/5 stars (2040 reviews)
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1428 reviews)
- [Coevera](https://www.g2.com/products/coevera/reviews) — 4.6/5 stars (478 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14689 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3046 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1157 reviews)

---
## Top Discussions

### SAP CPQ

- Title: [Is heavy IT involvement needed for CPQ?](https://www.g2.com/discussions/is-heavy-it-involvement-needed-for-cpq-970a5fa1-7fd2-4fe2-bbc8-0008bd60e75e) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Any trained business user in your organization can manage CallidusCloud CPQ. When your organization decides to launch a special promotion, change pricing,..."
- Title: [Can CallidusCloud CPQ be run on mobile devices?](https://www.g2.com/discussions/cpq-mobility-capability-8634734e-16d2-4e54-bbc6-e4ec53c54cf2) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Yes! There are multiple options for the mobile sales rep. CPQ is fully functional through any mobile browser and easy to use with its responsive design. ..."
- Title: [Are there are any limitations to the number of products or part numbers CPQ can support?](https://www.g2.com/discussions/cpq-product-part-number-limitations-f7ee20b8-d95c-4997-b316-6d404ef0911c) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Whether you use intelligent part numbers, serial numbers, nested serial sequences, or intelligent serial numbers, the CallidusCloud CPQ product configurator..."
- Title: [Is heavy IT involvement needed for CPQ?](https://www.g2.com/discussions/is-heavy-it-involvement-needed-for-cpq) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Any trained business user in your organization can manage CallidusCloud CPQ. When your organization decides to launch a special promotion, change pricing,..."
- Title: [Can CallidusCloud CPQ be run on mobile devices?](https://www.g2.com/discussions/cpq-mobility-capability) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes! There are multiple options for the mobile sales rep. CPQ is fully functional through any mobile browser and easy to use with it's responsive design. ..."

### Zoho CRM

- Title: [What have you found better than ZOHO](https://www.g2.com/discussions/what-have-you-found-better-than-zoho) — 5 comments, 1 upvote
  > **Top comment:** "Zoho One, with over 45 business applications,  all centrally managed and synchronized, is the leader in breadth of application and breadth of security versus..."
- Title: [Is Zoho CRM really free?](https://www.g2.com/discussions/is-zoho-crm-really-free) — 4 comments, 5 upvotes
  > **Top comment:** "It free in trail after that you have to pay "
- Title: [What are the key strengths of Zoho CRM in managing customer relationships compared to other CRM platforms?](https://www.g2.com/discussions/zoho-crm-what-are-the-key-strengths-of-zoho-crm-in-managing-customer-relationships-compared-to-other-crm-platf) — 3 comments, 1 upvote
  > **Top comment:** "Zoho CRM has some great strengths when it comes to managing customer relationships. First, it's highly customizable, so you can easily tweak the platform to..."
- Title: [What are the key strengths of Zoho CRM in managing customer relationships compared to other CRM platforms?](https://www.g2.com/discussions/what-are-the-key-strengths-of-zoho-crm-in-managing-customer-relationships-compared-to-other-crm-platforms) — 3 comments
  > **Top comment:** "1. Affordable 
2. Flexible and great customisation 
3. Good user friendly interface "
- Title: [can we create segmentation in this](https://www.g2.com/discussions/can-we-create-segmentation-in-this) — 3 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Yes Lavanya,

Zoho CRM supports segmentation. Segment your prospects/customers into buckets based on a pre-defined criteria, to identify cross-sell/up-sell..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/sap-cpq-vs-zoho-crm)