# SAP CPQ vs ServiceNow CPQ Comparison
---
## AI Generated Summary
- **G2 reviewers report** that ServiceNow CPQ excels in user support, with many users highlighting its high-quality assistance and responsiveness. This is reflected in its strong ratings for support quality, which users appreciate when navigating complex configurations.
- **Users say** that SAP CPQ offers robust integration capabilities, particularly with CRM and ERP systems. Reviewers have noted that this integration helps streamline collaboration across departments, making the quoting process more efficient and centralized.
- **Reviewers mention** that ServiceNow CPQ's AI capabilities are a standout feature, with users praising its ability to address common issues found in legacy systems. This modern approach is seen as a significant advantage for organizations looking to upgrade their CPQ solutions.
- **According to verified reviews** , SAP CPQ is recognized for its powerful configuration capabilities, allowing users to create accurate quotes quickly. Many users appreciate the ease of use and the ability to access the platform from multiple devices, which enhances productivity.
- **Users highlight** that ServiceNow CPQ has a more intuitive setup process compared to SAP CPQ, with many finding it easier to implement and manage. This ease of setup contributes to a smoother onboarding experience for new users.
- **G2 reviewers note** that while SAP CPQ has strong product catalog features, it faces challenges in areas like admin ease and overall user satisfaction compared to ServiceNow CPQ. Users have expressed a desire for improvements in these areas to enhance their day-to-day experience.



| | SAP CPQ | ServiceNow CPQ | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 120 | 63 | 
| **Largest Market Segment** | Mid-Market (38.7% of reviews) | Enterprise (37.7% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### SAP CPQ

Pros:
- Efficiency (13 reviews)
- Pricing Optimization (11 reviews)

Cons:
- Complexity (13 reviews)
- Learning Curve (10 reviews)

### ServiceNow CPQ

Pros:
- Ease of Use (5 reviews)
- Intuitive (4 reviews)

Cons:
- Complex Setup (3 reviews)
- Learning Curve (3 reviews)

---
## Ratings Comparison
| Rating | SAP CPQ | ServiceNow CPQ | 
|---|---|---|
  | **Meets Requirements** | 8.4 (93 reviews) | 9.0 (39 reviews) | 
  | **Ease of Use** | 7.9 (93 reviews) | 8.6 (49 reviews) | 
  | **Ease of Setup** | 7.1 (58 reviews) | 7.9 (37 reviews) | 
  | **Ease of Admin** | 6.9 (38 reviews) | 9.0 (15 reviews) | 
  | **Quality of Support** | 7.7 (84 reviews) | 9.0 (43 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.2 (37 reviews) | 9.5 (17 reviews) | 
  | **Product Direction (% positive)** | 7.4 (89 reviews) | 9.0 (36 reviews) | 

---
## Pricing

### SAP CPQ

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### ServiceNow CPQ

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### CPQ

| Product | Score | Reviews |
|---|---|---|
| **SAP CPQ** | 8.1/10 | 76 |
| **ServiceNow CPQ** | 8.1/10 | 43 |

#### Configuration - cpq

| Feature | SAP CPQ | ServiceNow CPQ | 
|---|---|---|
| **Product Catalog** | 9.1 (28 reviews) ✓ Verified | 8.3 (16 reviews) | 
| **Guided Selling** | 8.2 (39 reviews) ✓ Verified | 8.7 (20 reviews) | 
| **Configuration Rules** | 8.4 (50 reviews) ✓ Verified | 9.1 (20 reviews) | 
| **Price Configuration** | 8.5 (47 reviews) ✓ Verified | 8.9 (21 reviews) | 
| **Visual Configuration** | 8.3 (42 reviews) ✓ Verified | 8.4 (17 reviews) | 

#### Pricing

| Feature | SAP CPQ | ServiceNow CPQ | 
|---|---|---|
| **Pricing Flexibility** | 8.0 (40 reviews) ✓ Verified | 8.1 (19 reviews) | 
| **Discounting** | 8.2 (44 reviews) ✓ Verified | 8.1 (18 reviews) | 
| **Commerical Rules** | 8.1 (42 reviews) ✓ Verified | 8.1 (17 reviews) | 
| **Terms and Conditions** | 8.5 (38 reviews) ✓ Verified | 8.3 (14 reviews) | 
| **Approval Workflow** | 8.3 (44 reviews) ✓ Verified | 8.1 (16 reviews) | 
| **Renewals** | 8.2 (25 reviews) ✓ Verified | 7.2 (13 reviews) | 

#### Quoting

| Feature | SAP CPQ | ServiceNow CPQ | 
|---|---|---|
| **Grouping** | 8.0 (32 reviews) ✓ Verified | 7.6 (7 reviews) | 
| **Version Control** | 8.0 (33 reviews) ✓ Verified | 6.7 (8 reviews) | 
| **Quote Document Generation** | 8.4 (42 reviews) ✓ Verified | 8.2 (10 reviews) | 
| **Ordering** | 8.4 (32 reviews) ✓ Verified | 7.8 (9 reviews) | 
| **Contracts** | 7.8 (28 reviews) ✓ Verified | 8.1 (6 reviews) | 

#### Admin

| Feature | SAP CPQ | ServiceNow CPQ | 
|---|---|---|
| **Configuration Ease of Admin** | 6.6 (22 reviews) | 7.5 (30 reviews) | 
| **Pricing Administration** | 6.8 (18 reviews) ✓ Verified | 7.5 (14 reviews) | 
| **Workflow Management** | 6.8 (15 reviews) ✓ Verified | 7.9 (8 reviews) | 
| **Document Management** | 7.3 (17 reviews) ✓ Verified | 8.1 (6 reviews) | 

#### Channels

| Feature | SAP CPQ | ServiceNow CPQ | 
|---|---|---|
| **Mobile User Support** | 7.9 (29 reviews) ✓ Verified | 7.8 (13 reviews) | 
| **Channel Partner Support** | 7.5 (23 reviews) ✓ Verified | 8.0 (16 reviews) | 
| **eCommerce** | 8.3 (23 reviews) | 7.7 (16 reviews) | 

#### Platform

| Feature | SAP CPQ | ServiceNow CPQ | 
|---|---|---|
| **CRM Integration** | 8.4 (16 reviews) ✓ Verified | 9.5 (20 reviews) | 
| **Integration API** | 7.5 (14 reviews) ✓ Verified | 8.3 (24 reviews) | 
| **Internationalization** | 8.0 (10 reviews) ✓ Verified | 7.3 (14 reviews) | 
| **Scalability** | 8.0 (22 reviews) ✓ Verified | 8.4 (21 reviews) | 
| **Reporting and Dashboards** | 7.2 (16 reviews) ✓ Verified | 8.5 (8 reviews) | 
| **ERP Integration** | Not enough data | Not enough data | 

#### Generative AI - cpq

| Feature | SAP CPQ | ServiceNow CPQ | 
|---|---|---|
| **Dynamic Quoting** | 8.9 (6 reviews) | Not enough data | 
| **Dynamic Pricing** | 9.2 (6 reviews) | Not enough data | 
| **Personalized Sale Recommendations** | 9.3 (5 reviews) | 9.3 (5 reviews) | 

### Visual Product Customization

| Product | Score | Reviews |
|---|---|---|
| **SAP CPQ** | N/A | N/A |
| **ServiceNow CPQ** | 8.7/10 | 9 |

#### Configuration

| Feature | SAP CPQ | ServiceNow CPQ | 
|---|---|---|
| **3D Configurator** | Not enough data | 8.8 (8 reviews) | 
| **Real-time** | Not enough data | 9.3 (9 reviews) | 
| **Free-form** | Not enough data | 8.3 (6 reviews) | 

#### Visualization

| Feature | SAP CPQ | ServiceNow CPQ | 
|---|---|---|
| **360 View** | Not enough data | 8.7 (5 reviews) | 
| **Interactive** | Not enough data | 9.0 (5 reviews) | 
| **Virtual Reality** | Not enough data | Not enough data | 

#### Integration

| Feature | SAP CPQ | ServiceNow CPQ | 
|---|---|---|
| **E-commerce** | Not enough data | 8.0 (5 reviews) | 
| **Websites** | Not enough data | 9.0 (5 reviews) | 
| **APIs** | Not enough data | 8.6 (7 reviews) | 

### Quote-to-Cash

| Product | Score | Reviews |
|---|---|---|
| **SAP CPQ** | N/A | N/A |
| **ServiceNow CPQ** | 9.6/10 | 10 |

#### Customer Requirements

| Feature | SAP CPQ | ServiceNow CPQ | 
|---|---|---|
| **Quoting** | Not enough data | 9.8 (8 reviews) | 
| **Configuration** | Not enough data | 9.5 (10 reviews) | 
| **Pricing** | Not enough data | 9.6 (8 reviews) | 

#### Contracts

| Feature | SAP CPQ | ServiceNow CPQ | 
|---|---|---|
| **Creation** | Not enough data | Not enough data | 
| **Negotiation** | Not enough data | Not enough data | 
| **Execution** | Not enough data | Not enough data | 

#### Revenue

| Feature | SAP CPQ | ServiceNow CPQ | 
|---|---|---|
| **Invoicing** | Not enough data | Not enough data | 
| **Matching** | Not enough data | Not enough data | 
| **Recognition** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [CPQ Software](https://www.g2.com/categories/cpq)


**Unique to ServiceNow CPQ (2):** [Quote-to-Cash Software](https://www.g2.com/categories/quote-to-cash), [Visual Product Customization Software](https://www.g2.com/categories/visual-product-customization)


---
## Reviewer Demographics

### By Company Size

| Segment | SAP CPQ | ServiceNow CPQ | 
|---|---|---|
| **Small-Business** | 22.6% | 26.4% | 
| **Mid-Market** | 38.7% | 35.8% | 
| **Enterprise** | 38.7% | 37.7% | 

### By Industry

#### SAP CPQ

- **Information Technology and Services:** 15.3%
- **Computer Software:** 13.3%
- **Telecommunications:** 5.1%
- **Staffing and Recruiting:** 4.1%
- **Computer Hardware:** 3.1%
- **Consulting:** 3.1%
- **Security and Investigations:** 3.1%
- **Retail:** 3.1%
- **Electrical/Electronic Manufacturing:** 3.1%
- **Pharmaceuticals:** 3.1%
- **Other:** 43.9%

#### ServiceNow CPQ

- **Manufacturing:** 10.6%
- **Information Technology and Services:** 8.5%
- **Airlines/Aviation:** 6.4%
- **Building Materials:** 6.4%
- **Computer Software:** 6.4%
- **Electrical/Electronic Manufacturing:** 6.4%
- **Consulting:** 6.4%
- **Apparel & Fashion:** 4.3%
- **Financial Services:** 4.3%
- **Arts and Crafts:** 2.1%
- **Other:** 38.3%

---
## Alternatives

### Alternatives to SAP CPQ

- [Agentforce Revenue Management (formerly Salesforce Revenue Cloud)](https://www.g2.com/products/agentforce-revenue-management-formerly-salesforce-revenue-cloud/reviews) — 4.2/5 stars (1502 reviews)
- [Oracle CPQ](https://www.g2.com/products/oracle-cpq/reviews) — 4.0/5 stars (277 reviews)
- [Conga CPQ](https://www.g2.com/products/conga-cpq/reviews) — 4.2/5 stars (237 reviews)
- [Zilliant CPQ](https://www.g2.com/products/zilliant-cpq/reviews) — 4.8/5 stars (30 reviews)
- [FPX CPQ](https://www.g2.com/products/fpx-cpq/reviews) — 3.8/5 stars (16 reviews)
- [Tacton CPQ](https://www.g2.com/products/tacton-cpq/reviews) — 4.3/5 stars (54 reviews)
- [ConnectWise CPQ](https://www.g2.com/products/connectwise-cpq/reviews) — 4.0/5 stars (142 reviews)
- [QuoteWerks](https://www.g2.com/products/quotewerks/reviews) — 4.4/5 stars (205 reviews)
- [Vendavo](https://www.g2.com/products/vendavo-vendavo/reviews) — 4.3/5 stars (68 reviews)
- [Pricefx](https://www.g2.com/products/pricefx/reviews) — 4.4/5 stars (134 reviews)

### Alternatives to ServiceNow CPQ

- [Agentforce Revenue Management (formerly Salesforce Revenue Cloud)](https://www.g2.com/products/agentforce-revenue-management-formerly-salesforce-revenue-cloud/reviews) — 4.2/5 stars (1502 reviews)
- [DealHub AI](https://www.g2.com/products/dealhub-ai/reviews) — 4.7/5 stars (848 reviews)
- [PandaDoc](https://www.g2.com/products/pandadoc/reviews) — 4.7/5 stars (3600 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2939 reviews)
- [Proposify](https://www.g2.com/products/proposify/reviews) — 4.6/5 stars (1138 reviews)
- [Accelo](https://www.g2.com/products/accelo/reviews) — 4.3/5 stars (685 reviews)
- [Everstage](https://www.g2.com/products/everstage/reviews) — 4.8/5 stars (2070 reviews)
- [Qwilr](https://www.g2.com/products/qwilr/reviews) — 4.6/5 stars (911 reviews)
- [EZLynx](https://www.g2.com/products/ezlynx-ezlynx/reviews) — 4.4/5 stars (715 reviews)
- [Zuora](https://www.g2.com/products/zuora-zuora/reviews) — 3.9/5 stars (311 reviews)

---
## Top Discussions

### SAP CPQ

- Title: [Is heavy IT involvement needed for CPQ?](https://www.g2.com/discussions/is-heavy-it-involvement-needed-for-cpq-970a5fa1-7fd2-4fe2-bbc8-0008bd60e75e) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Any trained business user in your organization can manage CallidusCloud CPQ. When your organization decides to launch a special promotion, change pricing,..."
- Title: [Can CallidusCloud CPQ be run on mobile devices?](https://www.g2.com/discussions/cpq-mobility-capability-8634734e-16d2-4e54-bbc6-e4ec53c54cf2) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Yes! There are multiple options for the mobile sales rep. CPQ is fully functional through any mobile browser and easy to use with its responsive design. ..."
- Title: [Are there are any limitations to the number of products or part numbers CPQ can support?](https://www.g2.com/discussions/cpq-product-part-number-limitations-f7ee20b8-d95c-4997-b316-6d404ef0911c) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Whether you use intelligent part numbers, serial numbers, nested serial sequences, or intelligent serial numbers, the CallidusCloud CPQ product configurator..."
- Title: [Is heavy IT involvement needed for CPQ?](https://www.g2.com/discussions/is-heavy-it-involvement-needed-for-cpq) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Any trained business user in your organization can manage CallidusCloud CPQ. When your organization decides to launch a special promotion, change pricing,..."
- Title: [Can CallidusCloud CPQ be run on mobile devices?](https://www.g2.com/discussions/cpq-mobility-capability) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes! There are multiple options for the mobile sales rep. CPQ is fully functional through any mobile browser and easy to use with it's responsive design. ..."

### ServiceNow CPQ

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/sap-cpq-vs-servicenow-cpq)