# Salsify PXM vs Umbraco Comparison

| | Salsify PXM | Umbraco | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 129 | 1,016 | 
| **Largest Market Segment** | Mid-Market (54.8% of reviews) | Small-Business (52.7% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $0.00 Per Month | 

---
## Top Pros & Cons

### Salsify PXM

Pros:
- Asset Management (1 reviews)
- Centralization (1 reviews)

Cons:
- Image Management (1 reviews)
- Integration Issues (1 reviews)

### Umbraco

Pros:
- Ease of Use (104 reviews)
- Content Management (65 reviews)

Cons:
- Learning Curve (25 reviews)
- Limited Features (22 reviews)

---
## Ratings Comparison
| Rating | Salsify PXM | Umbraco | 
|---|---|---|
  | **Meets Requirements** | 8.4 (113 reviews) | 8.6 (810 reviews) | 
  | **Ease of Use** | 8.4 (115 reviews) | 8.8 (822 reviews) | 
  | **Ease of Setup** | 7.9 (65 reviews) | 8.6 (681 reviews) | 
  | **Ease of Admin** | 8.4 (64 reviews) | 8.9 (613 reviews) | 
  | **Quality of Support** | 8.7 (106 reviews) | 8.2 (686 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (64 reviews) | 8.8 (528 reviews) | 
  | **Product Direction (% positive)** | 8.6 (110 reviews) | 8.8 (765 reviews) | 

---
## Pricing

### Salsify PXM

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Umbraco

#### Entry-Level Pricing

Plan: Umbraco CMS

Price: Starting at $0.00 Per Month

Description: This is the stand-alone version of the friendly Umbraco CMS. It gives you all of the powerful features and flexibility you'll need to build great websites. Also comes in 2 paid tiers which include support and add-on products.

Key Features:
- Open Source CMS
- Web Content Management with Infinite editing
- Language Variants

[Browse all 3 editions](https://www.g2.com/products/umbraco/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Salsify PXM** | 8.1/10 | 80 |
| **Umbraco** | N/A | N/A |

#### Interface and Performance

| Feature | Salsify PXM | Umbraco | 
|---|---|---|
| **Import/Export** | 8.8 (71 reviews) ✓ Verified | Not enough data | 
| **Organizational Interface** | 8.4 (70 reviews) ✓ Verified | Not enough data | 
| **Search** | 8.1 (71 reviews) ✓ Verified | Not enough data | 
| **File Preview** | 8.4 (64 reviews) ✓ Verified | Not enough data | 
| **Analytics** | 5.7 (5 reviews) | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 

#### Asset Management

| Feature | Salsify PXM | Umbraco | 
|---|---|---|
| **File Types** | 9.0 (72 reviews) ✓ Verified | Not enough data | 
| **Metadata** | 8.5 (59 reviews) ✓ Verified | Not enough data | 
| **File Transformation** | 8.5 (59 reviews) ✓ Verified | Not enough data | 
| **Versioning** | 7.9 (44 reviews) ✓ Verified | Not enough data | 
| **Expiration** | 7.8 (32 reviews) ✓ Verified | Not enough data | 
| **Watermark** | 7.5 (28 reviews) ✓ Verified | Not enough data | 
| **Digital Rights Management** | 7.9 (16 reviews) ✓ Verified | Not enough data | 
| **Brand Guidelines** | 7.8 (6 reviews) | Not enough data | 

#### Media Types

| Feature | Salsify PXM | Umbraco | 
|---|---|---|
| **Video** | 8.6 (55 reviews) ✓ Verified | Not enough data | 
| **Audio** | 8.5 (21 reviews) ✓ Verified | Not enough data | 
| **Images** | 9.2 (75 reviews) ✓ Verified | Not enough data | 

#### Administration

| Feature | Salsify PXM | Umbraco | 
|---|---|---|
| **Workflow Management** | 7.9 (54 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.5 (41 reviews) ✓ Verified | Not enough data | 
| **Brand Portal** | 8.7 (54 reviews) ✓ Verified | Not enough data | 
| **Integration with Creative Software** | 7.4 (21 reviews) ✓ Verified | Not enough data | 
| **Integration with Marketing Software** | 7.9 (17 reviews) ✓ Verified | Not enough data | 
| **CMS Integration** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Video Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 

#### Agentic AI - Digital Asset Management

| Feature | Salsify PXM | Umbraco | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Salsify PXM | Umbraco | 
|---|---|---|
| **Generative AI** | Not enough data | Not enough data | 
| **File Conversion** | Not enough data | Not enough data | 
| **Mobile App** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Asset Sharing** | Not enough data | Not enough data | 
| **Automatic Transcription** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Asset Library** | Not enough data | Not enough data | 
| **Video Support** | Not enough data | Not enough data | 
| **File Transfer** | Not enough data | Not enough data | 
| **Asset Categorization** | Not enough data | Not enough data | 
| **Image Recognition** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Watermarking** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 

### Web Content Management

| Product | Score | Reviews |
|---|---|---|
| **Salsify PXM** | N/A | N/A |
| **Umbraco** | 8.0/10 | 690 |

#### Content

| Feature | Salsify PXM | Umbraco | 
|---|---|---|
| **Content Authoring** | Not enough data | 8.8 (622 reviews) ✓ Verified | 
| **Rich Text Editor** | Not enough data | 8.4 (608 reviews) ✓ Verified | 
| **Versioning** | Not enough data | 7.9 (579 reviews) ✓ Verified | 
| **Plug-ins/Widgets/Apps** | Not enough data | 7.7 (570 reviews) | 
| **Approval Process** | Not enough data | 7.7 (469 reviews) | 
| **Content Scheduling** | Not enough data | 8.1 (545 reviews) ✓ Verified | 
| **Asset Management** | Not enough data | 8.0 (576 reviews) ✓ Verified | 
| **Internal Search** | Not enough data | 7.6 (575 reviews) ✓ Verified | 
| **Content Repository** | Not enough data | 8.3 (569 reviews) ✓ Verified | 
| **SEO Management** | Not enough data | Not enough data | 
| **eCommerce Management** | Not enough data | Not enough data | 
| **Forms Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Media Management** | Not enough data | Not enough data | 
| **Drag & Drop Editor** | Not enough data | Not enough data | 
| **Audio Editor** | Not enough data | Not enough data | 

#### Design

| Feature | Salsify PXM | Umbraco | 
|---|---|---|
| **Breadth of Pre-Built Templates** | Not enough data | 6.8 (499 reviews) ✓ Verified | 
| **Mobile** | Not enough data | 7.4 (515 reviews) ✓ Verified | 
| **Branding/Themes** | Not enough data | 7.5 (508 reviews) ✓ Verified | 
| **Customization** | Not enough data | 8.7 (578 reviews) ✓ Verified | 

#### Platform

| Feature | Salsify PXM | Umbraco | 
|---|---|---|
| **User Community** | Not enough data | 8.5 (563 reviews) | 
| **SEO** | Not enough data | 8.3 (540 reviews) ✓ Verified | 
| **Flexible Navigation Structures** | Not enough data | 8.5 (554 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.6 (578 reviews) ✓ Verified | 
| **Enterprise Scalability** | Not enough data | 8.3 (517 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.3 (512 reviews) ✓ Verified | 
| **Dashboards and Reports** | Not enough data | 7.6 (506 reviews) | 
| **API** | Not enough data | 8.2 (538 reviews) ✓ Verified | 

#### Agentic AI - Web Content Management

| Feature | Salsify PXM | Umbraco | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 6.2 (69 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.0 (62 reviews) | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Salsify PXM | Umbraco | 
|---|---|---|
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Image Editing** | Not enough data | Not enough data | 
| **Website Publishing Options** | Not enough data | Not enough data | 
| **Chatbot** | Not enough data | Not enough data | 
| **Content Publishing Options** | Not enough data | Not enough data | 
| **Text Editing** | Not enough data | Not enough data | 
| **Access Control** | Not enough data | Not enough data | 
| **Website Accessibility Tools** | Not enough data | Not enough data | 
| **Content Delivery** | Not enough data | Not enough data | 
| **Content Personalization** | Not enough data | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Video Editing** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Performance Testing** | Not enough data | Not enough data | 
| **Activity Monitoring** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **Salsify PXM** | N/A | N/A |
| **Umbraco** | 7.8/10 | 41 |

#### Analytics

| Feature | Salsify PXM | Umbraco | 
|---|---|---|
| **Web Analytics** | Not enough data | 7.9 (32 reviews) | 
| **Campaign Tracking** | Not enough data | 7.4 (31 reviews) | 
| **Audience Insights** | Not enough data | 7.3 (29 reviews) | 
| **Reports & Dashboards** | Not enough data | 7.6 (32 reviews) | 
| **Personalization** | Not enough data | 7.8 (33 reviews) | 
| **Marketing Automation** | Not enough data | 7.5 (29 reviews) | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 

#### Content Management

| Feature | Salsify PXM | Umbraco | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | 8.9 (34 reviews) | 
| **Asset Management** | Not enough data | 8.4 (34 reviews) | 
| **Portals and Sites** | Not enough data | 9.1 (34 reviews) | 
| **SEO Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Audio File Management** | Not enough data | Not enough data | 
| **Asset Lifecycle Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Brand Management** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 

#### Design & Development

| Feature | Salsify PXM | Umbraco | 
|---|---|---|
| **No-Code App Development** | Not enough data | 6.9 (33 reviews) | 
| **Low-Code App Development** | Not enough data | 7.2 (30 reviews) | 
| **Self-Service Capabilities** | Not enough data | 7.7 (28 reviews) | 

#### Agentic AI - Digital Experience Platforms

| Feature | Salsify PXM | Umbraco | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 9.1 (9 reviews) | 
| **Adaptive Learning** | Not enough data | 7.4 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 8.5 (8 reviews) | 
| **Decision Making** | Not enough data | 7.4 (7 reviews) | 
| **Third-Party Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Salsify PXM | Umbraco | 
|---|---|---|
| **Search/Filter** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Content Publishing Options** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Document Classification** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

### Product Information Management (PIM)

| Product | Score | Reviews |
|---|---|---|
| **Salsify PXM** | 8.6/10 | 23 |
| **Umbraco** | N/A | N/A |

#### Data Management

| Feature | Salsify PXM | Umbraco | 
|---|---|---|
| **Collection** | 9.0 (18 reviews) | Not enough data | 
| **Cleansing** | 8.3 (14 reviews) | Not enough data | 
| **Classification** | 8.4 (15 reviews) | Not enough data | 
| **Access Rights** | 9.0 (13 reviews) | Not enough data | 
| **Versioning** | 8.7 (10 reviews) | Not enough data | 
| **Publication** | 8.6 (13 reviews) | Not enough data | 
| **Digital Assets** | 8.9 (17 reviews) | Not enough data | 

#### Optimization

| Feature | Salsify PXM | Umbraco | 
|---|---|---|
| **Data Quality** | 7.8 (13 reviews) | Not enough data | 
| **Workflows** | 8.6 (13 reviews) | Not enough data | 
| **Localization** | 9.2 (8 reviews) | Not enough data | 
| **Data Quality Control** | Not enough data | Not enough data | 
| **Rules-Based Workflow** | Not enough data | Not enough data | 

#### Analytics

| Feature | Salsify PXM | Umbraco | 
|---|---|---|
| **Compliance** | 8.8 (7 reviews) | Not enough data | 
| **KPIs** | 8.1 (8 reviews) | Not enough data | 
| **Performance** | 8.5 (10 reviews) | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Salsify PXM | Umbraco | 
|---|---|---|
| **Documentation Management** | Not enough data | Not enough data | 
| **Catalog Management** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Categorization/Grouping** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Content Creation** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Master Record Management** | Not enough data | Not enough data | 
| **Multimedia Support** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **eCommerce Management** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **Online Catalog** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **Order Management** | Not enough data | Not enough data | 
| **Customizable Categories** | Not enough data | Not enough data | 
| **Quality Control** | Not enough data | Not enough data | 
| **Product Catalog** | Not enough data | Not enough data | 
| **Product Data Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Video Management** | Not enough data | Not enough data | 
| **Document Templates** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 

### WebOps Platforms

| Product | Score | Reviews |
|---|---|---|
| **Salsify PXM** | N/A | N/A |
| **Umbraco** | 8.7/10 | 65 |

#### Functionality

| Feature | Salsify PXM | Umbraco | 
|---|---|---|
| **Developer Tools** | Not enough data | 8.9 (57 reviews) | 
| **Automation** | Not enough data | 8.6 (58 reviews) | 
| **Website Staging** | Not enough data | 8.8 (59 reviews) | 

#### Management

| Feature | Salsify PXM | Umbraco | 
|---|---|---|
| **Web Content Dedication** | Not enough data | 8.8 (58 reviews) | 
| **Website Hosting** | Not enough data | 8.8 (56 reviews) | 
| **Role-Based Permissions** | Not enough data | 8.8 (62 reviews) | 

#### Support

| Feature | Salsify PXM | Umbraco | 
|---|---|---|
| **CMS Variety** | Not enough data | 8.7 (59 reviews) | 
| **Multi-CMS Support** | Not enough data | Feature Not Available | 
| **Compliance** | Not enough data | Feature Not Available | 

### Headless CMS

| Product | Score | Reviews |
|---|---|---|
| **Salsify PXM** | N/A | N/A |
| **Umbraco** | 8.0/10 | 184 |

#### Publishing

| Feature | Salsify PXM | Umbraco | 
|---|---|---|
| **Automated Publishing** | Not enough data | 8.7 (150 reviews) | 
| **Multi-language** | Not enough data | 8.6 (165 reviews) | 
| **AR/VR Capability** | Not enough data | 6.5 (109 reviews) | 

#### Development

| Feature | Salsify PXM | Umbraco | 
|---|---|---|
| **Image Management** | Not enough data | 8.2 (167 reviews) | 
| **Reuseable Content** | Not enough data | 7.9 (154 reviews) | 
| **Unlimited Environments** | Not enough data | 8.5 (145 reviews) | 
| **Form Builder** | Not enough data | 8.1 (153 reviews) | 
| **Web Forms** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Asset Lifecycle Management** | Not enough data | Not enough data | 
| **Website Management** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Integrated Development Environment** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 

#### Analytics

| Feature | Salsify PXM | Umbraco | 
|---|---|---|
| **Personalization** | Not enough data | 7.7 (138 reviews) | 
| **Content Performance** | Not enough data | 8.0 (152 reviews) | 
| **Interactive Content** | Not enough data | Not enough data | 

#### Agentic AI - Headless CMS

| Feature | Salsify PXM | Umbraco | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.7 (17 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Salsify PXM | Umbraco | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Full Text Search** | Not enough data | Not enough data | 
| **Two-Factor Authentication** | Not enough data | Not enough data | 
| **SDKs** | Not enough data | Not enough data | 
| **Content Publishing Options** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Image Editing** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **De-Coupled Front & Back Ends** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Text Editing** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Rich Text Editor** | Not enough data | Not enough data | 
| **Scheduling** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 
| **Categorization/Grouping** | Not enough data | Not enough data | 
| **Preview Functionality** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **For Marketers** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **For Developers** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Historical Reporting** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Loyalty Program** | Not enough data | Not enough data | 
| **Customer Touchpoints** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Web/Mobile App Development** | Not enough data | Not enough data | 
| **Product Catalog** | Not enough data | Not enough data | 
| **Inventory Optimization** | Not enough data | Not enough data | 
| **Multi-Location** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Inventory Tracking** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Multi-Currency** | Not enough data | Not enough data | 
| **Shopping Cart** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Customer Accounts** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Barcode/Ticket Scanning** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Secure Login** | Not enough data | Not enough data | 
| **Document Review** | Not enough data | Not enough data | 
| **Content Delivery** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Mobile Capture** | Not enough data | Not enough data | 
| **Offline Access** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **File Sharing** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 

### Catalog Management

| Product | Score | Reviews |
|---|---|---|
| **Salsify PXM** | N/A | N/A |
| **Umbraco** | N/A | N/A |

#### Data management - Catalog Management

| Feature | Salsify PXM | Umbraco | 
|---|---|---|
| **Centralized Product Information** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Product Data Enrichment** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 

#### Product catalogs - Catalog Management

| Feature | Salsify PXM | Umbraco | 
|---|---|---|
| **Category Management** | Not enough data | Not enough data | 
| **Search and Navigation** | Not enough data | Not enough data | 
| **SEO Optimization** | Not enough data | Not enough data | 
| **Inventory Management** | Not enough data | Not enough data | 
| **Pricing Management** | Not enough data | Not enough data | 
| **Promotions Management** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Order Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Product Data Management** | Not enough data | Not enough data | 
| **Sales Order Management** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **eCommerce Management** | Not enough data | Not enough data | 

#### Integration - Catalog Management

| Feature | Salsify PXM | Umbraco | 
|---|---|---|
| **API Integration** | Not enough data | Not enough data | 
| **Third-Party Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Analytics and Reporting - Catalog Management

| Feature | Salsify PXM | Umbraco | 
|---|---|---|
| **Catalog Effectiveness** | Not enough data | Not enough data | 
| **Customer Insights** | Not enough data | Not enough data | 
| **Online Catalog** | Not enough data | Not enough data | 
| **Product Catalog** | Not enough data | Not enough data | 

#### Agentic AI - Catalog Management

| Feature | Salsify PXM | Umbraco | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Salsify PXM | Umbraco | 
|---|---|---|
| **Shopping Cart** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Localization Automation** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Catalog Creation** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Product Comparison** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Categorization/Grouping** | Not enough data | Not enough data | 
| **Cross Selling Functionality** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 
| **Database Publishing** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Layout & Design** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Merchandising** | Not enough data | Not enough data | 
| **Sales Trend Analysis** | Not enough data | Not enough data | 
| **Order Entry** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 

---
## Categories

**Unique to Salsify PXM (3):** [Product Information Management (PIM) Systems](https://www.g2.com/categories/product-information-management-pim), [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management), [Catalog Management Software](https://www.g2.com/categories/catalog-management)

**Unique to Umbraco (4):** [WebOps Platforms](https://www.g2.com/categories/webops-platforms), [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Headless CMS Software](https://www.g2.com/categories/headless-cms), [Web Content Management Software](https://www.g2.com/categories/web-content-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Salsify PXM | Umbraco | 
|---|---|---|
| **Small-Business** | 15.3% | 52.7% | 
| **Mid-Market** | 54.8% | 34.7% | 
| **Enterprise** | 29.8% | 12.6% | 

### By Industry

#### Salsify PXM

- **Consumer Goods:** 32.8%
- **Retail:** 10.4%
- **Wholesale:** 8.8%
- **Sporting Goods:** 4.8%
- **Food & Beverages:** 3.2%
- **Marketing and Advertising:** 3.2%
- **Food Production:** 2.4%
- **Furniture:** 2.4%
- **Electrical/Electronic Manufacturing:** 2.4%
- **Information Technology and Services:** 2.4%
- **Other:** 27.2%

#### Umbraco

- **Computer Software:** 17.1%
- **Information Technology and Services:** 11.2%
- **Marketing and Advertising:** 9.1%
- **Program Development:** 3.4%
- **Hospital & Health Care:** 2.4%
- **Government Administration:** 2.4%
- **Financial Services:** 2.4%
- **Leisure, Travel & Tourism:** 2.3%
- **Non-Profit Organization Management:** 2.3%
- **Education Management:** 2.2%
- **Other:** 45.0%

---
## Alternatives

### Alternatives to Salsify PXM

- [Plytix Cloud PIM & DAM](https://www.g2.com/products/plytix-cloud-pim-dam/reviews) — 4.7/5 stars (434 reviews)
- [Syndigo](https://www.g2.com/products/syndigo-syndigo/reviews) — 4.4/5 stars (198 reviews)
- [Inriver](https://www.g2.com/products/inriver/reviews) — 4.2/5 stars (165 reviews)
- [Catsy DAM & PIM](https://www.g2.com/products/catsy-dam-pim/reviews) — 4.8/5 stars (136 reviews)
- [Sales Layer PIM](https://www.g2.com/products/sales-layer-pim-2025-04-09/reviews) — 4.6/5 stars (326 reviews)
- [Akeneo PIM](https://www.g2.com/products/akeneo-pim/reviews) — 4.4/5 stars (245 reviews)
- [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (631 reviews)
- [Pimcore](https://www.g2.com/products/pimcore/reviews) — 4.5/5 stars (48 reviews)
- [Stibo Systems MDM](https://www.g2.com/products/stibo-systems-mdm/reviews) — 4.1/5 stars (29 reviews)
- [1WorldSync](https://www.g2.com/products/1worldsync/reviews) — 4.6/5 stars (149 reviews)

### Alternatives to Umbraco

- [Sanity](https://www.g2.com/products/sanity/reviews) — 4.7/5 stars (926 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.3/5 stars (327 reviews)
- [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (592 reviews)
- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) — 4.2/5 stars (674 reviews)
- [Progress Sitefinity](https://www.g2.com/products/progress-sitefinity/reviews) — 4.0/5 stars (546 reviews)
- [Kentico](https://www.g2.com/products/kentico/reviews) — 4.4/5 stars (366 reviews)
- [Contentstack](https://www.g2.com/products/contentstack/reviews) — 4.3/5 stars (338 reviews)
- [Optimizely Content Management System](https://www.g2.com/products/optimizely-content-management-system/reviews) — 4.0/5 stars (197 reviews)
- [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) — 4.5/5 stars (2012 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (691 reviews)

---
## Top Discussions

### Salsify PXM

No discussions available for this product.

### Umbraco

- Title: [Can I get some swag?  I haven't seen anybody with Umbraco swag in more than 4 years since working with it!](https://www.g2.com/discussions/26900-can-i-get-some-swag-i-haven-t-seen-anybody-with-umbraco-swag-in-more-than-4-years-since-working-with-it) — 3 comments
  > **Top comment:** "I have not seen Umbraco HQ selling their "swag" outside of the conferences, if you've never been to their annual CodeGarden conference in Denmark, once we..."
- Title: [How much does umbraco cost?](https://www.g2.com/discussions/how-much-does-umbraco-cost) — 2 comments
  > **Top comment:** "Free"
- Title: [Is umbraco better than WordPress?](https://www.g2.com/discussions/is-umbraco-better-than-wordpress) — 2 comments
  > **Top comment:** "Yes, by far. Better UI/UX, better security, better extensibility, better stability. Doesn't limit the site build in any way."
- Title: [Is umbraco any good?](https://www.g2.com/discussions/is-umbraco-any-good) — 2 comments
  > **Top comment:** "No, there are platforms that are MUCH easier to learn in a fraction of the time that allow even a novice to provide a professional looking product. "
- Title: [What is Umbraco used for?](https://www.g2.com/discussions/umbraco-what-is-umbraco-used-for) — 1 comment
  > **Top comment:** "Content Management for Websites and Web Applications. Has default content delivery API to easily consume content from external sources."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/salsify-pxm-vs-umbraco)