Link copied to clipboard # Manago AI vs SAP Engagement Cloud (formerly SAP Emarsys) Comparison - What are their main differences? Share [ Export ](/compare/manago-ai/sap-engagement-cloud-formerly-sap-emarsys/export.csv) Manago AISAP Engagement Cloud...[+ Add Product](#) Pricing **Manago AI** Free Trial **Contact Us** · Manago AI Pricing **SAP Engagement Cloud (formerly SAP Emarsys)** **$** · ESSENTIAL **Pricing Insights** from reviews Time to Implement **Manago AI** 2 monthsFaster Based on 71 responses **SAP Engagement Cloud (formerly SAP Emarsys)** 4 months Based on 26 responses Return on Investment **Manago AI** 9 months6 months sooner Based on 52 responses **SAP Engagement Cloud (formerly SAP Emarsys)** 15 months Based on 23 responses Perceived Cost **Manago AI** $$$$$ **SAP Engagement Cloud (formerly SAP Emarsys)** $$$$$ Average Discount **Manago AI** 15%3% more **SAP Engagement Cloud (formerly SAP Emarsys)** 12% ![Manago AI](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_38eb488349cacd031608cb59ce666ffb/manago-ai.png "Manago AI") ![SAP Engagement Cloud (formerly SAP Emarsys)](https://images.g2crowd.com/uploads/product/hd_favicon/7e22a3a53aebe6a46a3bb1904e3c644c/sap-engagement-cloud-formerly-sap-emarsys.svg "SAP Engagement Cloud (formerly SAP Emarsys)") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Manago AI** [ Customer Support (19) ](https://www.g2.com/products/manago-ai/reviews?filters%5Bsentiment_snippet%5D=1326361&qs=pros-and-cons#reviews)[ Automation (16) ](https://www.g2.com/products/manago-ai/reviews?filters%5Bsentiment_snippet%5D=1331234&qs=pros-and-cons#reviews)[ Learning Curve (11) ](https://www.g2.com/products/manago-ai/reviews?filters%5Bsentiment_snippet%5D=1325938&qs=pros-and-cons#reviews)[ Not Intuitive (8) ](https://www.g2.com/products/manago-ai/reviews?filters%5Bsentiment_snippet%5D=1331818&qs=pros-and-cons#reviews) **SAP Engagement Cloud (formerly SAP Emarsys)** [ Ease of Use (76) ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?filters%5Bsentiment_snippet%5D=1326695&qs=pros-and-cons#reviews)[ Automation (56) ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?filters%5Bsentiment_snippet%5D=1324355&qs=pros-and-cons#reviews)[ Missing Features (40) ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?filters%5Bsentiment_snippet%5D=1327798&qs=pros-and-cons#reviews)[ Learning Curve (39) ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?filters%5Bsentiment_snippet%5D=1326744&qs=pros-and-cons#reviews) Integrations **Manago AI** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3b8c68cf1eb68a8aa291bb48959437cc/1c-enterprise.PNG "Product Avatar Image") 1C:Enterprise ](https://www.g2.com/products/1c-enterprise/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image") Adobe Commerce (formerly... ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a70c0e0f26ded6f6c6813e514d2fa20/claude.png "Product Avatar Image") Claude ](https://www.g2.com/products/claude/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4c697348c4308e45662f69fd954993d8/docusign.png "Product Avatar Image") Docusign ](https://www.g2.com/products/docusign/reviews)[ View all ](https://www.g2.com/products/manago-ai/integrations) **SAP Engagement Cloud (formerly SAP Emarsys)** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_bcd66eca8020be2c50fb6d30a16a85d6/accely-group.jpg "Product Avatar Image") Accely Group ](https://www.g2.com/products/accely-group/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image") Adobe Commerce (formerly... ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3c1c98fed89214507221c19702e26fd3/algonomy-omni-channel-personalization-suite.png "Product Avatar Image") Algonomy Omni-channel... ](https://www.g2.com/products/algonomy-omni-channel-personalization-suite/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-redshift.jpg "Product Avatar Image") Amazon Redshift ](https://www.g2.com/products/amazon-redshift/reviews)[ View all ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/integrations) Screenshots **Manago AI** ![Manago AI screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1840354/cdp-dashboard.jpeg) **SAP Engagement Cloud (formerly SAP Emarsys)** ![SAP Engagement Cloud (formerly SAP Emarsys) screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/105769/Aanalytics---The-Strategic-Dashboard.png) **Ratings** from reviews Meets Requirements **Manago AI** 8.5 8.5249 **SAP Engagement Cloud (formerly SAP Emarsys)** 8.3 8.3411 Ease of Use **Manago AI** 8.1 8.1254 **SAP Engagement Cloud (formerly SAP Emarsys)** 8.2 8.2417 Ease of Setup **Manago AI** 7.8 7.8186 **SAP Engagement Cloud (formerly SAP Emarsys)** 7.2 7.2224 Ease of Admin **Manago AI** 8.4 8.4164 **SAP Engagement Cloud (formerly SAP Emarsys)** 8.2 8.2175 Quality of Support **Manago AI** 9.0 9.0253 **SAP Engagement Cloud (formerly SAP Emarsys)** 8.4 8.4404 Has the product been a good partner in doing business? **Manago AI** 9.0 9.0164 **SAP Engagement Cloud (formerly SAP Emarsys)** 8.5 8.5176 Product Direction (% positive) **Manago AI** 8.5 8.5241 **SAP Engagement Cloud (formerly SAP Emarsys)** 8.8 8.8385 **Features** ratings from reviews Marketing Automation 8.3 208 7.7 299 Push Notification 8.8 60 7.5 33 Marketing Analytics 8.9 65 8.1 112 Location-Based Marketing Not enough data 7.3 16 Transactional Email Not enough data 8.1 100 Digital Experience Platforms (DXP) Not enough data 8.8 12 A/B Testing 7.5 20 Not enough data Customer Data Platform (CDP) 8.3 42 Not enough data Email Deliverability Not enough data 7.4 106 Live Chat 9.0 39 Not enough data Account Data Management 8.6 58 Not enough data Loyalty Management Not enough data 8.1 28 Digital Analytics Not enough data 7.9 49 Customer Journey Analytics Not enough data 8.2 59 Personalization Engines Not enough data 8.6 27 SMS Marketing Not enough data 7.1 31 E-Commerce Personalization Not enough data 8.2 142 Mobile Marketing Not enough data 7.6 91 User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 56.0% Mid-Market(51-1000 emp.) 36.8% Enterprise(\> 1000 emp.) 7.3% Small-Business(50 or fewer emp.) 56.0% Mid-Market(51-1000 emp.) 36.8% Enterprise(\> 1000 emp.) 7.3% Small-Business(50 or fewer emp.) 23.8% Mid-Market(51-1000 emp.) 53.1% Enterprise(\> 1000 emp.) 23.1% Small-Business(50 or fewer emp.) 23.8% Mid-Market(51-1000 emp.) 53.1% Enterprise(\> 1000 emp.) 23.1% **Reviewers' Industry** [![Manago AI](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_38eb488349cacd031608cb59ce666ffb/manago-ai.png "Manago AI")](https://www.g2.com/products/manago-ai/reviews) Manago AI Marketing and Advertising 13.4% Retail 7.4% Cosmetics 7.0% Apparel & Fashion 5.7% Internet 4.0% Other 62.5% [![SAP Engagement Cloud (formerly SAP Emarsys)](https://images.g2crowd.com/uploads/product/hd_favicon/7e22a3a53aebe6a46a3bb1904e3c644c/sap-engagement-cloud-formerly-sap-emarsys.svg "SAP Engagement Cloud (formerly SAP Emarsys)")](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) SAP Engagement Cloud (formerly SAP Emarsys) Retail 27.9% Apparel & Fashion 10.5% Consumer Goods 5.3% Marketing and Advertising 4.7% Sporting Goods 3.8% Other 47.8% Alternatives **Manago AI Alternatives** ![Bloomreach](https://images.g2crowd.com/uploads/product/hd_favicon/acd3373828bc7684cdbada5df73826f4/bloomreach-bloomreach.svg "Bloomreach") [ Bloomreach ](/products/bloomreach-bloomreach/reviews) ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") [ HubSpot Marketing Hub ](/products/hubspot-marketing-hub/reviews) ![GetResponse](https://images.g2crowd.com/uploads/product/hd_favicon/1487565675/getresponse.svg "GetResponse") [ GetResponse ](/products/getresponse/reviews) ![Constant Contact Advanced Automation](https://images.g2crowd.com/uploads/product/hd_favicon/dc63bcf74173270f8007613ccba51fcb/constant-contact-advanced-automation.svg "Constant Contact Advanced Automation") [ Constant Contact Advanced... ](/products/constant-contact-advanced-automation/reviews) **SAP Engagement Cloud (formerly SAP Emarsys) Alternatives** ![MoEngage](https://images.g2crowd.com/uploads/product/hd_favicon/bd1c9b522032d3a05f46dab9de39c3a0/moengage.svg "MoEngage") [ MoEngage ](/products/moengage/reviews) ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud") [ Salesforce Marketing Cloud ](/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital") [ Dotdigital ](/products/dotdigital/reviews) ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze") [ Braze ](/products/braze/reviews) ## Manago AI vs SAP Engagement Cloud... FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between SAP Engagement Cloud... vs Manago AI? Manago AI stands out for higher reviewer satisfaction on support and setup, while SAP Engagement Cloud... is favored for its intuitive UI and SAP ecosystem integration. | [SAP Engagement Cloud...](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) | [Manago AI](https://www.g2.com/products/manago-ai/reviews) | | --- | --- | | 4.2/5 (646 reviews) | 4.4/5 (330 reviews) | | Mid-Market | Small-Business | | 7.2 | 7.8 | | 8.4 | 9.0 | | Intuitive UI and SAP integration | Comprehensive automation and strong support | ### How do the pricing models of SAP Engagement Cloud... and Manago AI compare? Manago AI is rated as the stronger value by reviewers, with higher satisfaction on price and cost-related dimensions. - **SAP Engagement Cloud...:** Reviewers note the platform is priced on the higher end, which can be hard to justify for smaller teams, but appreciate its robust automation and SAP ecosystem integration. - **Manago AI:** Recent reviews highlight its affordable pricing and comprehensive feature set as a strong value proposition, especially for small and mid-sized businesses. - **Switching reasons:** Reviewers switching to Manago AI cite better value for money and more responsive support as key factors. ### What are the best alternatives to SAP Engagement Cloud... and Manago AI? The top 3 alternatives to SAP Engagement Cloud... and Manago AI are Bloomreach, MoEngage, and Dotdigital. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [SAP Engagement Cloud...](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) | 4.2/5 (646) | Mid-Market | Priced on the higher end for smaller teams | Intuitive UI and SAP integration | | [Manago AI](https://www.g2.com/products/manago-ai/reviews) | 4.4/5 (330) | Small-Business | Affordable and strong value for SMBs | Comprehensive automation and strong support | | [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) | 4.6/5 (777) | Mid-Market | — | Personalization and advanced analytics | | [MoEngage](https://www.g2.com/products/moengage/reviews) | 4.5/5 (525) | Mid-Market | — | Omnichannel engagement | | [Dotdigital](https://www.g2.com/products/dotdigital/reviews) | 4.4/5 (1237) | Mid-Market | — | Ease of use and campaign management | ### Which Marketing Automation features should I prioritize when comparing SAP Engagement Cloud... and Manago AI? Buyers should prioritize automation, segmentation, analytics, integrations, and support quality when comparing SAP Engagement Cloud... and Manago AI. - **Automation:** SAP Engagement Cloud... (56 all-time mentions), Manago AI (15 all-time mentions); both products are praised for automation, but SAP Engagement Cloud... has a higher mention count. - **Segmentation:** SAP Engagement Cloud... (32 all-time mentions for customer engagement), Manago AI (10 all-time mentions for personalization); both products are recognized for segmentation capabilities. - **Analytics:** SAP Engagement Cloud... (32 all-time mentions), Manago AI (8 all-time mentions); analytics is a key differentiator, with SAP Engagement Cloud... more frequently cited. - **Integrations:** SAP Engagement Cloud... integrates with Shopify (7 all-time mentions); Manago AI integrates with Google Ads (2 all-time mentions); integration breadth and depth may influence platform choice. - **Support Quality:** SAP Engagement Cloud... (8.4), Manago AI (9.0); Manago AI is rated higher for support, which is a critical factor for many buyers. ### What are the pros and cons of SAP Engagement Cloud... vs Manago AI? SAP Engagement Cloud... is strongest for intuitive UI and SAP integration, while Manago AI excels in automation and customer support. - **SAP Engagement Cloud... strengths:** Ease of use (76 all-time mentions), automation (56), intuitive interface (39), analytics (32), customer engagement (32), and robust SAP ecosystem integration. - **SAP Engagement Cloud... trade-offs:** Missing features (40 all-time mentions), limited features (31), not intuitive (31), poor usability (28), and segmentation issues (17). - **Manago AI strengths:** Automation (15 all-time mentions), automation efficiency (14), customer support (14), powerful features (11), personalization (10), and effective marketing efficiency (9). - **Manago AI trade-offs:** Learning curve (10 all-time mentions), not intuitive (8), complex usability (7); reviewers note the platform can be overwhelming initially but becomes easier with use. ### Is SAP Engagement Cloud... or Manago AI better for small businesses? Manago AI is the better fit for small businesses, with a larger small-business segment and stronger reviewer sentiment for SMB value. - **SAP Engagement Cloud...:** Largest segment is Mid-Market; reviewers highlight its robust features but note higher pricing and a steeper learning curve for smaller teams. - **Manago AI:** Largest segment is Small-Business; reviewers consistently praise its affordability, ease of use for SMBs, and strong support for smaller organizations. ### Which Marketing Automation platform has better integrations? Reviewers favor SAP Engagement Cloud... for integrations, with more frequent mentions of integration capabilities. - **SAP Engagement Cloud...:** Shopify integration is cited in 7 all-time reviews, with additional praise for native SAP ecosystem integrations. - **Manago AI:** Google Ads integration is mentioned in 2 all-time reviews, with reviewers noting useful integrations but fewer specific third-party tools cited. ### How do SAP Engagement Cloud... and Manago AI compare on customer support? Manago AI is rated higher for Quality of Support, with a 0.6-point advantage over SAP Engagement Cloud... (9.0 vs 8.4). - **SAP Engagement Cloud...:** Reviewers describe support as helpful and responsive, though some note slower response times for non-critical issues and a need for more training resources. - **Manago AI:** Reviewers consistently highlight fast, thorough, and proactive support, with many citing dedicated account management and 24/7 help desk availability. ### Which is easier to implement, SAP Engagement Cloud... or Manago AI? Manago AI is rated higher for Ease of Setup, with a 0.6-point advantage over SAP Engagement Cloud... (7.8 vs 7.2). - **SAP Engagement Cloud...:** Reviewers report that initial setup can be challenging, especially for complex workflows, but onboarding support is available and the process becomes easier with training. - **Manago AI:** Reviewers frequently mention straightforward implementation, intuitive onboarding, and high satisfaction with setup, especially for small and mid-sized businesses. ### Which product has better Engagement? SAP Engagement Cloud... leads on Engagement, with more all-time reviewer mentions and a higher focus on engagement features. - **SAP Engagement Cloud...:** Engagement is cited in 22 all-time reviews, with additional strengths in customer engagement (32 mentions) and automation (56 mentions). - **Manago AI:** Engagement is not cited as a top theme, but reviewers note effective automation and personalization contributing to improved engagement outcomes.