# SALESmanago vs SAP Engagement Cloud (formerly SAP Emarsys) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that SAP Engagement Cloud excels in campaign management, with users appreciating its ability to support various marketing strategies through push notifications, emails, and automation programs like abandoned cart and welcome messages. This versatility helps users effectively reach their target audience.
- **Users say** that SALESmanago stands out for its powerful automation capabilities, particularly in handling large databases and complex integrations. Reviewers highlight its advanced analytics features, which allow for real-time behavior monitoring, making it a strong choice for businesses needing detailed insights.
- **According to verified reviews** , SAP Engagement Cloud is praised for its intuitive design and ease of use, with many users finding the platform self-explanatory. This user-friendly interface is complemented by a broad variety of APIs that facilitate data import and export, enhancing overall usability.
- **Reviewers mention** that while SALESmanago offers robust features, some users have noted challenges with its setup process. However, once implemented, its flexibility and powerful automation tools make it a compelling option for businesses looking to streamline their marketing efforts.
- **G2 reviewers highlight** that SAP Engagement Cloud's personalization capabilities are a significant advantage, with features like AI-driven recommendations and event-triggered workflows allowing for highly tailored customer journeys. This level of personalization is crucial for effective marketing campaigns.
- **Users report** that while both platforms have strong support, SALESmanago receives higher marks for customer service quality. Reviewers appreciate the responsive support team, which can be a deciding factor for businesses that prioritize assistance during implementation and ongoing use.



| | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 323 | 624 | 
| **Largest Market Segment** | Small-Business (55.2% of reviews) | Mid-Market (53.3% of reviews) | 
| **Entry Level Price** | Contact Us 999 Database size and the features required Per Month | $ | 

---
## Top Pros & Cons

### SALESmanago

Pros:
- Automation (15 reviews)
- Automation Efficiency (14 reviews)

Cons:
- Learning Curve (10 reviews)
- Not Intuitive (8 reviews)

### SAP Engagement Cloud (formerly SAP Emarsys)

Pros:
- Ease of Use (82 reviews)
- Automation (61 reviews)

Cons:
- Missing Features (43 reviews)
- Learning Curve (42 reviews)

---
## Ratings Comparison
| Rating | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
  | **Meets Requirements** | 8.5 (238 reviews) | 8.3 (405 reviews) | 
  | **Ease of Use** | 8.0 (243 reviews) | 8.2 (411 reviews) | 
  | **Ease of Setup** | 7.8 (175 reviews) | 7.1 (217 reviews) | 
  | **Ease of Admin** | 8.4 (159 reviews) | 8.2 (172 reviews) | 
  | **Quality of Support** | 9.0 (242 reviews) | 8.4 (399 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (159 reviews) | 8.5 (173 reviews) | 
  | **Product Direction (% positive)** | 8.5 (231 reviews) | 8.9 (379 reviews) | 

---
## Pricing

### SALESmanago

#### Entry-Level Pricing

Plan: Customised package

Price: Contact Us 999 Database size and the features required Per Month

Description: Every business is different. That’s why our pricing is too. Every SALESmanago customer gets a fully customised package to fit their goals.

The onboarding process is free for everyone.

Key Features:
- Audiences
- Website Experience
- Recommendations

[Learn more about SALESmanago](https://www.g2.com/products/salesmanago/reviews)

#### Free Trial

Yes

### SAP Engagement Cloud (formerly SAP Emarsys)

#### Entry-Level Pricing

Plan: ESSENTIAL

Price: $

Description: Achieve your most essential objectives through marketing personalization and automation.


[Browse all 3 editions](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **SALESmanago** | 8.3/10 | 195 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.7/10 | 295 |

#### Email Marketing

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Building and Personalizing Emails** | 8.8 (170 reviews) ✓ Verified | 8.7 (264 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.9 (152 reviews) ✓ Verified | 8.7 (248 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.6 (149 reviews) ✓ Verified | 8.5 (258 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.9 (148 reviews) ✓ Verified | 8.3 (233 reviews) ✓ Verified | 

#### Online Marketing

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Landing Pages and Forms** | 8.1 (130 reviews) ✓ Verified | 7.0 (158 reviews) ✓ Verified | 
| **Dynamic Content** | 8.3 (128 reviews) ✓ Verified | 8.0 (191 reviews) ✓ Verified | 
| **A/B Testing** | 8.5 (117 reviews) ✓ Verified | 8.1 (218 reviews) ✓ Verified | 
| **Mobile Optimized** | 8.2 (115 reviews) ✓ Verified | 8.0 (215 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 8.3 (58 reviews) ✓ Verified | 7.8 (158 reviews) | 

#### Lead Management

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Marketing Lead Database** | 8.5 (124 reviews) ✓ Verified | 7.9 (174 reviews) ✓ Verified | 
| **Data Quality Management** | 8.3 (123 reviews) ✓ Verified | 7.8 (192 reviews) ✓ Verified | 
| **Segmentation** | 8.6 (144 reviews) ✓ Verified | 8.5 (243 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.6 (129 reviews) ✓ Verified | 7.8 (161 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.4 (123 reviews) ✓ Verified | 8.0 (159 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.3 (127 reviews) ✓ Verified | 8.2 (183 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.3 (116 reviews) ✓ Verified | 7.8 (146 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.4 (114 reviews) ✓ Verified | 8.2 (144 reviews) ✓ Verified | 

#### Campaign Management

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Program Management** | 8.2 (91 reviews) ✓ Verified | 8.2 (182 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 8.3 (86 reviews) ✓ Verified | 7.8 (122 reviews) | 
| **Calendaring** | 8.1 (79 reviews) ✓ Verified | 7.6 (113 reviews) ✓ Verified | 
| **Budgeting** | 7.9 (42 reviews) | 7.0 (84 reviews) | 

#### Social

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Social Listening** | Feature Not Available | 7.3 (93 reviews) | 
| **Social Sharing** | Feature Not Available | 7.5 (103 reviews) ✓ Verified | 
| **Social Campaigns** | Feature Not Available | 7.4 (101 reviews) ✓ Verified | 
| **Social Media Engagement** | Feature Not Available | 7.4 (93 reviews) ✓ Verified | 
| **Social Media Advertising** | 7.9 (75 reviews) ✓ Verified | 7.5 (104 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Basic Reporting** | 8.4 (142 reviews) ✓ Verified | 8.0 (238 reviews) ✓ Verified | 
| **Web Analytics** | 8.3 (125 reviews) ✓ Verified | 7.8 (176 reviews) ✓ Verified | 
| **ROI Analytics** | 8.4 (63 reviews) ✓ Verified | 7.6 (165 reviews) ✓ Verified | 
| **Revenue Analytics** | 8.0 (110 reviews) ✓ Verified | 7.4 (173 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | Feature Not Available | 7.4 (109 reviews) | 

#### Platform

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customization ** | 8.1 (112 reviews) ✓ Verified | 7.5 (153 reviews) ✓ Verified | 
| **Workflow Capability** | 8.4 (109 reviews) ✓ Verified | 8.1 (136 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.5 (110 reviews) ✓ Verified | 8.5 (152 reviews) ✓ Verified | 
| **Internationalization** | 8.2 (90 reviews) ✓ Verified | 7.9 (106 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 8.1 (42 reviews) | 6.8 (107 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.3 (101 reviews) ✓ Verified | 8.5 (137 reviews) ✓ Verified | 
| **Output Document Generation** | 7.7 (41 reviews) | 7.6 (103 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | 6.5 (29 reviews) | 
| **Multi-step Planning** | Feature Not Available | 6.1 (28 reviews) | 
| **Cross-system Integration** | Not enough data | 6.4 (30 reviews) | 
| **Adaptive Learning** | Feature Not Available | 6.4 (29 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (29 reviews) | 
| **Decision Making** | Feature Not Available | 6.7 (29 reviews) | 

#### Integration

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Data Import & Export Tools** | 8.4 (111 reviews) ✓ Verified | 7.8 (159 reviews) ✓ Verified | 
| **Integration APIs** | 8.3 (104 reviews) ✓ Verified | 7.6 (152 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 8.4 (83 reviews) ✓ Verified | 7.4 (117 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **SALESmanago** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.9/10 | 49 |

#### Metrics

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 7.8 (35 reviews) | 
| **Engagement** | Not enough data | 8.1 (38 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.0 (30 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.0 (34 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.1 (33 reviews) | 
| **Retention** | Not enough data | 8.3 (35 reviews) | 
| **Return** | Not enough data | 7.8 (33 reviews) | 
| **Conversions** | Not enough data | 8.3 (36 reviews) | 
| **Funnels** | Not enough data | 8.0 (33 reviews) | 

#### Reporting

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.0 (40 reviews) | 
| **Trending** | Not enough data | 8.1 (37 reviews) | 
| **Retroactive Reporting** | Not enough data | 7.8 (35 reviews) | 
| **Segmentation** | Not enough data | 8.6 (39 reviews) | 
| **Mobile Reporting** | Not enough data | 8.1 (37 reviews) | 
| **Unification Across Devices** | Not enough data | 7.9 (32 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 7.7 (37 reviews) | 

#### Other

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **User Data** | Not enough data | 8.2 (35 reviews) | 
| **Site Search Reporting** | Not enough data | 8.0 (32 reviews) | 
| **Load Time Monitoring** | Not enough data | 8.0 (29 reviews) | 
| **Campaign Tracking** | Not enough data | 8.4 (36 reviews) | 
| **E-Commerce** | Not enough data | 8.2 (31 reviews) | 
| **Promotional Messages** | Not enough data | 8.4 (31 reviews) | 
| **Administration Alerts** | Not enough data | 7.7 (34 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (8 reviews) | 
| **Decision Making** | Not enough data | 7.1 (8 reviews) | 

#### Administration

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **API / Integrations** | Not enough data | 7.1 (38 reviews) | 
| **QA Testing** | Not enough data | 7.5 (36 reviews) | 
| **Performance and Reliability** | Not enough data | 8.3 (40 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.5 (40 reviews) | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **SALESmanago** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 100 |

#### Administration

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Template Creation** | Not enough data | 8.2 (82 reviews) | 
| **Preset Template Availability** | Not enough data | 7.9 (75 reviews) | 
| **Custom Unsubscribe** | Not enough data | 7.8 (75 reviews) | 
| **Email Segmentation** | Not enough data | 8.6 (85 reviews) | 
| **Detailed Server Logs** | Not enough data | 7.1 (58 reviews) | 
| **Notifications** | Not enough data | 7.8 (65 reviews) | 

#### Integrations

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Webhooks** | Not enough data | 7.8 (48 reviews) | 
| **Event Tracking API** | Not enough data | 7.8 (58 reviews) | 
| **Mail Send API** | Not enough data | 8.0 (58 reviews) | 
| **Spam Filter Testing** | Not enough data | 7.7 (58 reviews) | 

#### Platform

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Custom Tracking Domain** | Not enough data | 8.1 (55 reviews) | 
| **Multiple Domains** | Not enough data | 7.9 (54 reviews) | 
| **Dedicated IP** | Not enough data | 8.3 (49 reviews) | 
| **Documentation** | Not enough data | 7.8 (64 reviews) | 
| **Sender Reputation Management** | Not enough data | 8.2 (59 reviews) | 
| **Tracking & Reporting** | Not enough data | 8.4 (73 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.0 (55 reviews) | 
| **Performance and Reliability** | Not enough data | 8.4 (70 reviews) | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **SALESmanago** | 8.6/10 | 58 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Lead Intelligence

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Market Insights ** | 8.4 (35 reviews) ✓ Verified | Not enough data | 
| **Account-level Insights ** | 8.6 (38 reviews) | Not enough data | 
| **Lead Analysis ** | 8.8 (40 reviews) | Not enough data | 

#### Lead Management

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Segmentation ** | 8.6 (47 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.3 (41 reviews) | Not enough data | 
| **Account Identification ** | 8.3 (43 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.7 (36 reviews) | Not enough data | 
| **Revenue Planning ** | 8.3 (35 reviews) | Not enough data | 
| **Media Attribution ** | 8.5 (31 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.5 (34 reviews) ✓ Verified | Not enough data | 
| **Customization ** | 8.8 (37 reviews) | Not enough data | 

#### Campaign Execution

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Website Personalization ** | 8.8 (40 reviews) | Not enough data | 
| **Prioritized Accounts ** | 8.5 (36 reviews) | Not enough data | 
| **Trending Accounts ** | 8.6 (33 reviews) | Not enough data | 
| **Email Campaigns ** | 9.4 (27 reviews) | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **SALESmanago** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 106 |

#### Diagnosis

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **IP Address ** | Not enough data | 6.9 (61 reviews) | 
| **Domains** | Not enough data | 7.3 (66 reviews) | 
| **Content ** | Not enough data | 7.8 (72 reviews) | 
| **Policy Compliance** | Not enough data | 7.4 (65 reviews) | 

#### Tracking

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Processing Time** | Not enough data | 7.3 (70 reviews) | 
| **Placement ** | Not enough data | 7.1 (61 reviews) | 
| **Open Rate** | Not enough data | 8.2 (86 reviews) | 
| **Time to Open** | Not enough data | 8.0 (80 reviews) | 
| **Alerts** | Not enough data | 7.3 (59 reviews) | 

#### Reporting

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Performance** | Not enough data | 8.2 (93 reviews) | 
| **Domain Reputation** | Not enough data | 7.6 (80 reviews) | 
| **Brand Reputation** | Not enough data | 7.6 (72 reviews) | 
| **Blacklist and Whitelist** | Not enough data | 7.6 (77 reviews) | 

#### Agentic AI - Email Deliverability

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (18 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (18 reviews) | 
| **Adaptive Learning** | Not enough data | 7.2 (18 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (18 reviews) | 
| **Decision Making** | Not enough data | 7.2 (18 reviews) | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **SALESmanago** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.8/10 | 12 |

#### Analytics

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Web Analytics** | Not enough data | 8.8 (8 reviews) | 
| **Campaign Tracking** | Not enough data | 8.8 (8 reviews) | 
| **Audience Insights** | Not enough data | 9.0 (8 reviews) | 
| **Reports & Dashboards** | Not enough data | 8.9 (9 reviews) | 
| **Personalization** | Not enough data | 8.1 (8 reviews) | 
| **Marketing Automation** | Not enough data | 9.1 (9 reviews) | 

#### Content Management

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | 9.2 (10 reviews) | 
| **Asset Management** | Not enough data | 8.5 (9 reviews) | 
| **Portals and Sites** | Not enough data | Feature Not Available | 

#### Design & Development

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **No-Code App Development** | Not enough data | 9.0 (8 reviews) | 
| **Low-Code App Development** | Not enough data | 9.0 (8 reviews) | 
| **Self-Service Capabilities** | Not enough data | 8.2 (10 reviews) | 

#### Agentic AI - Digital Experience Platforms

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Location-Based Marketing

| Product | Score | Reviews |
|---|---|---|
| **SALESmanago** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.3/10 | 16 |

#### Administration

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Integration** | Not enough data | 7.0 (10 reviews) | 
| **Geofencing** | Not enough data | 7.0 (10 reviews) | 
| **Wi-Fi Marketing** | Not enough data | 6.5 (9 reviews) | 
| **Beacons** | Not enough data | 6.5 (8 reviews) | 
| **IP Geolocation** | Not enough data | 7.5 (10 reviews) | 

#### Agentic AI - Location-Based Marketing Features

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Marketing

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Geolocation** | Not enough data | 7.7 (11 reviews) | 
| **Campaign Automation** | Not enough data | 8.0 (10 reviews) | 
| **Analytics** | Not enough data | 8.2 (11 reviews) | 
| **Security Compliance** | Not enough data | 7.6 (11 reviews) | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **SALESmanago** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 142 |

#### Visitor Behavior

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Monitoring** | Not enough data | 8.5 (94 reviews) ✓ Verified | 
| **Targeting** | Not enough data | 8.8 (101 reviews) ✓ Verified | 
| **Guided Selling** | Not enough data | 8.2 (79 reviews) ✓ Verified | 

#### Templates

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Library** | Not enough data | 8.0 (96 reviews) ✓ Verified | 
| **Customization** | Not enough data | 8.6 (98 reviews) ✓ Verified | 
| **Optimization** | Not enough data | 8.5 (95 reviews) ✓ Verified | 

#### Personalization

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Recommendation** | Not enough data | 8.6 (104 reviews) ✓ Verified | 
| **Content** | Not enough data | 8.4 (93 reviews) ✓ Verified | 
| **Cart Abandonment** | Not enough data | 8.5 (96 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.4 (69 reviews) ✓ Verified | 
| **Personalization Engine** | Not enough data | 8.7 (86 reviews) ✓ Verified | 
| **Product Recommendations** | Not enough data | 8.6 (100 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 8.5 (96 reviews) ✓ Verified | 
| **Personalized Messaging** | Not enough data | 8.7 (92 reviews) ✓ Verified | 

#### Multichannel

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Web** | Not enough data | 8.3 (86 reviews) ✓ Verified | 
| **Email** | Not enough data | 8.9 (117 reviews) ✓ Verified | 
| **Mobile** | Not enough data | 8.4 (89 reviews) ✓ Verified | 

#### Administration 

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Marketing Campaigns** | Not enough data | 8.7 (105 reviews) ✓ Verified | 
| **Reports & Analytics** | Not enough data | 8.5 (111 reviews) ✓ Verified | 
| **User Data** | Not enough data | 8.5 (102 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.2 (90 reviews) ✓ Verified | 

#### Agentic AI - E-Commerce Personalization

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | 5.2 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 5.4 (8 reviews) | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **SALESmanago** | 8.8/10 | 60 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 33 |

#### Campaigns

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customize** | 8.9 (43 reviews) | 7.7 (24 reviews) | 
| **Scheduling** | 9.0 (44 reviews) | 8.3 (26 reviews) | 
| **Retarget** | 8.8 (43 reviews) | 7.9 (24 reviews) | 
| **Segmentation** | 8.8 (47 reviews) | 8.3 (27 reviews) | 
| **Triggered Notifications** | 8.6 (42 reviews) | 8.0 (24 reviews) | 

#### Analytics

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Performance** | 8.9 (40 reviews) | 7.6 (24 reviews) | 
| **Audience Insights** | 9.0 (37 reviews) | 7.3 (24 reviews) | 

#### Optimization

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **A/B Testing** | 8.4 (38 reviews) | 7.6 (24 reviews) | 
| **Personalization** | 8.9 (47 reviews) | 8.2 (25 reviews) | 
| **Rich Notifications** | 8.6 (44 reviews) | 7.0 (22 reviews) | 
| **Integrations** | 8.8 (46 reviews) | 7.4 (23 reviews) | 

#### Agentic AI - Push Notification

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | 6.5 (13 reviews) | 
| **Adaptive Learning** | Feature Not Available | 6.4 (13 reviews) | 
| **Proactive Assistance** | Feature Not Available | 6.4 (13 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **SALESmanago** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.4/10 | 27 |

#### Segmentation

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.8 (20 reviews) | 
| **Customer Profiles** | Not enough data | 8.9 (19 reviews) | 

#### Targeting

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | 8.7 (19 reviews) | 
| **Contextual Targeting** | Not enough data | 8.3 (17 reviews) | 

#### Triggered Content

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Geofencing** | Not enough data | 8.1 (15 reviews) | 
| **Triggered Emails** | Not enough data | 8.9 (21 reviews) | 
| **Triggered Messages** | Not enough data | 8.9 (19 reviews) | 

#### Personalized Content

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Recommendation Engine** | Not enough data | 8.4 (20 reviews) | 
| **Personalized Discounts** | Not enough data | 9.0 (15 reviews) | 
| **Website Personalization** | Not enough data | 8.6 (17 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 8.3 (6 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (6 reviews) | 
| **Decision Making** | Not enough data | 8.1 (6 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **SALESmanago** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.1/10 | 31 |

#### Text Messaging

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Bulk SMS** | Not enough data | 8.3 (23 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 7.4 (18 reviews) | 
| **Text Scheduler** | Not enough data | 8.5 (24 reviews) | 
| **Automatic Replies** | Not enough data | 7.7 (17 reviews) | 
| **Automatic URL Shortening** | Not enough data | 8.0 (20 reviews) | 
| **MMS Marketing** | Not enough data | 7.1 (18 reviews) | 
| **Personalization** | Not enough data | 8.3 (23 reviews) | 
| **Transactional SMS** | Not enough data | 7.9 (19 reviews) | 

#### SMS Platform

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Reporting** | Not enough data | 7.8 (23 reviews) | 
| **Automation** | Not enough data | 8.6 (23 reviews) | 
| **White Label** | Not enough data | 7.4 (17 reviews) | 
| **Text-to-Landline** | Not enough data | 6.9 (15 reviews) | 
| **Short Codes** | Not enough data | 7.1 (16 reviews) | 
| **API Integration** | Not enough data | 8.2 (19 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.4 (9 reviews) | 
| **Multi-step Planning** | Not enough data | 5.4 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 6.1 (9 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.6 (9 reviews) | 
| **Proactive Assistance** | Not enough data | 5.2 (9 reviews) | 
| **Decision Making** | Not enough data | 5.6 (9 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **SALESmanago** | 8.3/10 | 42 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Data Sourcing

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Data Enrichment** | 8.4 (32 reviews) ✓ Verified | Not enough data | 
| **Expandability** | 8.6 (31 reviews) ✓ Verified | Not enough data | 
| **Content Marketing** | Feature Not Available | Not enough data | 
| **Multiple Devices** | 8.3 (31 reviews) ✓ Verified | Not enough data | 

#### Intelligence

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Marketing Metrics** | 8.1 (35 reviews) ✓ Verified | Not enough data | 
| **Predictive Modeling** | 8.2 (28 reviews) ✓ Verified | Not enough data | 
| **Recommendation Engine** | 8.4 (33 reviews) ✓ Verified | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **SALESmanago** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Content & Collaboration

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Content Calendar** | Feature Not Available | Not enough data | 
| **Content Library** | Feature Not Available | Not enough data | 
| **Shared Inbox** | Feature Not Available | Not enough data | 
| **Approval Workflows** | Feature Not Available | Not enough data | 
| **Users and Permissions** | Feature Not Available | Not enough data | 
| **Content Creation** | Feature Not Available | Not enough data | 

#### Social Management

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Social Analytics** | Feature Not Available | Not enough data | 
| **Social Publishing** | Feature Not Available | Not enough data | 
| **Campaign Optimization** | Feature Not Available | Not enough data | 
| **Social Engagement** | Feature Not Available | Not enough data | 
| **Social Ads** | Feature Not Available | Not enough data | 
| **Campaign Planning** | Feature Not Available | Not enough data | 
| **Hashtag Capabilites** | Feature Not Available | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Multi-step Planning** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **SALESmanago** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 59 |

#### Platform Basics

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.6 (50 reviews) | 
| **Journey Optimization** | Not enough data | 8.6 (48 reviews) | 

#### Platform Data

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Journey Reporting** | Not enough data | 8.1 (45 reviews) | 
| **Trends Reporting** | Not enough data | 8.0 (47 reviews) | 
| **Dashboards** | Not enough data | 8.4 (51 reviews) | 
| **Advanced Data Filtering** | Not enough data | 7.9 (44 reviews) | 

#### Platform Additional Functionality

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Journey Mapping** | Not enough data | 7.8 (44 reviews) | 
| **Integrations** | Not enough data | 8.1 (42 reviews) | 
| **Automated Alerts** | Not enough data | 7.9 (40 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (10 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (9 reviews) | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **SALESmanago** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.0/10 | 28 |

#### Loyalty Experience

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Loyalty Engine** | Not enough data | 8.4 (15 reviews) | 
| **Rewards** | Not enough data | 8.6 (15 reviews) | 
| **Membership** | Not enough data | 8.4 (17 reviews) | 
| **Personalization** | Not enough data | 8.5 (22 reviews) | 
| **Gamification** | Not enough data | 7.4 (12 reviews) | 
| **Loyalty Cards** | Not enough data | 7.8 (13 reviews) | 

#### Loyalty Platform

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Communication Tools** | Not enough data | 8.7 (15 reviews) | 
| **Customer Relationship Management (CRM)** | Not enough data | 8.7 (18 reviews) | 
| **Loyalty Analytics** | Not enough data | 8.3 (15 reviews) | 
| **Localization** | Not enough data | 8.5 (16 reviews) | 
| **Integrations** | Not enough data | 8.8 (18 reviews) | 

#### Agentic AI - Loyalty Management

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (6 reviews) | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **SALESmanago** | 7.5/10 | 20 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Computing

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **WYSIWYG** | 7.9 (12 reviews) | Not enough data | 
| **AI/Machine Learning** | 7.2 (15 reviews) | Not enough data | 
| **Little to No Coding** | 7.3 (15 reviews) | Not enough data | 

#### Experimental Design

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Multivariate testing capacities** | 7.6 (14 reviews) | Not enough data | 
| **Concurrent Testing** | 7.3 (13 reviews) | Not enough data | 
| **Mobile Testing** | 7.4 (12 reviews) | Not enough data | 

#### Analytics

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Reporting and Analytics** | 8.1 (16 reviews) | Not enough data | 
| **Heatmaps** | Feature Not Available | Not enough data | 

#### Agentic AI - A/B Testing

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **SALESmanago** | 9.0/10 | 39 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Generative AI

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 
| **AI Text-to-Speech** | Feature Not Available | Not enough data | 

#### Communication

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Pop-up Chat** | 9.1 (31 reviews) ✓ Verified | Not enough data | 
| **Notifications** | 9.0 (30 reviews) ✓ Verified | Not enough data | 
| **Targeted Emails** | 9.2 (30 reviews) ✓ Verified | Not enough data | 
| **In-App Messaging** | 8.9 (19 reviews) | Not enough data | 
| **Co-Browsing** | 8.8 (13 reviews) | Not enough data | 

####  Internal Use

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customization ** | 8.7 (30 reviews) ✓ Verified | Not enough data | 
| **Conversation Archiving** | 9.0 (24 reviews) ✓ Verified | Not enough data | 
| **Lead Development** | 8.9 (25 reviews) ✓ Verified | Not enough data | 
| **Knowledge Base** | 8.9 (25 reviews) | Not enough data | 
| **Team Inbox ** | 9.0 (24 reviews) ✓ Verified | Not enough data | 
| **Customer Profiles** | 9.0 (27 reviews) ✓ Verified | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **SALESmanago** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **SALESmanago** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **SALESmanago** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.6/10 | 91 |

#### Analysis

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Application Attribution** | Not enough data | 8.0 (43 reviews) | 
| **Campaign Analysis** | Not enough data | 8.3 (68 reviews) ✓ Verified | 
| **Uninstall Tracking** | Not enough data | 7.7 (38 reviews) | 
| **Custom Dashboards** | Not enough data | 8.1 (54 reviews) | 

#### Campaigns

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 7.9 (42 reviews) ✓ Verified | 
| **Push Notifications** | Not enough data | 8.4 (46 reviews) ✓ Verified | 
| **Bulk SMS** | Not enough data | 8.4 (39 reviews) ✓ Verified | 
| **Two-Way Text Messaging** | Not enough data | 7.8 (32 reviews) | 
| **Email Campaigns** | Not enough data | 9.1 (64 reviews) | 
| **Audience Segmentation** | Not enough data | 8.8 (62 reviews) | 

#### Engagement

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 8.1 (52 reviews) | 

#### Platform

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Optimization** | Not enough data | 8.4 (59 reviews) | 
| **Integrations - Mobile Marketing** | Not enough data | 8.1 (28 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.3 (43 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (8 reviews) | 
| **Multi-step Planning** | Not enough data | 6.0 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 5.4 (9 reviews) | 
| **Adaptive Learning** | Not enough data | 6.0 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (7 reviews) | 
| **Decision Making** | Not enough data | 7.4 (7 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **SALESmanago** | 8.9/10 | 65 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 112 |

#### Marketing Operations

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **ROI Tracking** | 8.7 (38 reviews) ✓ Verified | 8.0 (70 reviews) ✓ Verified | 
| **Data Collection** | 8.7 (46 reviews) ✓ Verified | 8.5 (83 reviews) ✓ Verified | 
| **Customer Insights** | 8.8 (41 reviews) ✓ Verified | 8.3 (80 reviews) ✓ Verified | 
| **Multi-User Access** | 9.1 (40 reviews) ✓ Verified | 8.8 (81 reviews) ✓ Verified | 
| **Spend Management** | 8.9 (19 reviews) ✓ Verified | Feature Not Available | 

#### Campaign Activity

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Insights** | 8.9 (46 reviews) ✓ Verified | 8.3 (94 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.8 (49 reviews) ✓ Verified | 8.4 (101 reviews) ✓ Verified | 
| **Campaign Stickiness** | 9.1 (32 reviews) ✓ Verified | 8.1 (74 reviews) ✓ Verified | 
| **Multichannel Tracking** | 9.0 (35 reviews) ✓ Verified | 8.0 (75 reviews) ✓ Verified | 
| **Brand Optimization** | 9.0 (33 reviews) ✓ Verified | 8.4 (72 reviews) ✓ Verified | 
| **Predictive Analytics** | 8.8 (24 reviews) ✓ Verified | 8.1 (73 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | 7.2 (16 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (16 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (16 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **SALESmanago** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Push Notification Software](https://www.g2.com/categories/push-notification)

**Unique to SALESmanago (6):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Personalization Software](https://www.g2.com/categories/personalization), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Live Chat Software](https://www.g2.com/categories/live-chat)

**Unique to SAP Engagement Cloud (formerly SAP Emarsys) (12):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Location-Based Marketing Software](https://www.g2.com/categories/location-based-marketing), [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | SALESmanago | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Small-Business** | 55.2% | 23.5% | 
| **Mid-Market** | 37.6% | 53.3% | 
| **Enterprise** | 7.2% | 23.2% | 

### By Industry

#### SALESmanago

- **Marketing and Advertising:** 13.5%
- **Retail:** 7.6%
- **Cosmetics:** 6.9%
- **Apparel & Fashion:** 5.6%
- **Internet:** 3.8%
- **Leisure, Travel & Tourism:** 3.8%
- **Information Technology and Services:** 3.8%
- **Health, Wellness and Fitness:** 3.5%
- **Pharmaceuticals:** 3.5%
- **Consumer Goods:** 3.1%
- **Other:** 44.8%

#### SAP Engagement Cloud (formerly SAP Emarsys)

- **Retail:** 28.0%
- **Apparel & Fashion:** 10.4%
- **Consumer Goods:** 5.3%
- **Marketing and Advertising:** 4.7%
- **Sporting Goods:** 3.9%
- **Leisure, Travel & Tourism:** 3.5%
- **Entertainment:** 2.0%
- **Computer Software:** 2.0%
- **Health, Wellness and Fitness:** 2.0%
- **Internet:** 1.8%
- **Other:** 36.2%

---
## Alternatives

### Alternatives to SALESmanago

- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14757 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
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- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1353 reviews)
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- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14689 reviews)

### Alternatives to SAP Engagement Cloud (formerly SAP Emarsys)

- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1203 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4462 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1680 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1353 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14689 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14757 reviews)

---
## Top Discussions

### SALESmanago

No discussions available for this product.

### SAP Engagement Cloud (formerly SAP Emarsys)

- Title: [Can I add other templates if I don't want to use html?](https://www.g2.com/discussions/44709-can-i-add-other-templates-if-i-don-t-want-to-use-html) — 2 comments, 1 upvote
  > **Top comment:** "Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a..."
- Title: [how much turnvoer my company need before emarsys is worth.](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) — 1 comment, 1 upvote
  > **Top comment:** "Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover."
- Title: [Why don't they have support for training in Spanish?](https://www.g2.com/discussions/42614-por-que-no-tienen-soporte-para-las-capacitaciones-en-espanol) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/salesmanago-vs-sap-engagement-cloud-formerly-sap-emarsys)