# Salesforce Partner Cloud (formerly Salesforce PRM) vs ZINFI Unified Partner Management (UPM) Comparison - What are their main differences? 

At a Glance

Star Rating

**Salesforce Partner Cloud (formerly Salesforce PRM)**[

4.4/5(275)

](https://www.g2.com/products/salesforce-partner-cloud-formerly-salesforce-prm/reviews#reviews)

**ZINFI Unified Partner Management (UPM)**[

4.9/5(726)

](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews#reviews)

Market Segments

**Salesforce Partner Cloud (formerly Salesforce PRM)**
Mid-Market (44.2% of reviews)

**ZINFI Unified Partner Management (UPM)**
Small-Business (46.5% of reviews)

Pros & Cons

**Salesforce Partner Cloud (formerly Salesforce PRM)**
[
Partner Management (72)
](https://www.g2.com/products/salesforce-partner-cloud-formerly-salesforce-prm/reviews?filters%5Bsentiment_snippet%5D=1475406&qs=pros-and-cons#reviews)[
Ease of Use (33)
](https://www.g2.com/products/salesforce-partner-cloud-formerly-salesforce-prm/reviews?filters%5Bsentiment_snippet%5D=1475352&qs=pros-and-cons#reviews)[
Complex Setup (26)
](https://www.g2.com/products/salesforce-partner-cloud-formerly-salesforce-prm/reviews?filters%5Bsentiment_snippet%5D=1475472&qs=pros-and-cons#reviews)[
Learning Curve (25)
](https://www.g2.com/products/salesforce-partner-cloud-formerly-salesforce-prm/reviews?filters%5Bsentiment_snippet%5D=1475288&qs=pros-and-cons#reviews)

**ZINFI Unified Partner Management (UPM)**
[
Ease of Use (56)
](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews?filters%5Bsentiment_snippet%5D=1649126&qs=pros-and-cons#reviews)[
Navigation Ease (31)
](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews?filters%5Bsentiment_snippet%5D=1649207&qs=pros-and-cons#reviews)[
Slow Performance (13)
](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews?filters%5Bsentiment_snippet%5D=1653310&qs=pros-and-cons#reviews)[
Slow Loading (10)
](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews?filters%5Bsentiment_snippet%5D=1653270&qs=pros-and-cons#reviews)

Entry-Level Pricing

**Salesforce Partner Cloud (formerly Salesforce PRM)**
No pricing available

**ZINFI Unified Partner Management (UPM)**
No pricing available

Summary

AI Generated Summary

AI-generated. Powered by real user reviews.

- **G2 reviewers report** that ZINFI Unified Partner Management excels in user satisfaction, boasting a higher star rating of 4.9 compared to Salesforce Partner Cloud's 4.4. Users appreciate the platform's intuitive design, with one reviewer noting how straightforward it is to navigate the Sectigo Connect Partner Portal for daily tasks.
- **Users say** that ZINFI offers a superior implementation experience, with many highlighting the quick setup process. Reviewers have mentioned that the platform's onboarding wizard makes it easy to get started, which is a significant advantage for businesses looking to minimize downtime.
- **According to verified reviews** , ZINFI's quality of support stands out, receiving a score of 9.6. Users have expressed satisfaction with the responsiveness and helpfulness of the support team, which is crucial for businesses that rely on timely assistance for their partner management needs.
- **Reviewers mention** that Salesforce Partner Cloud provides a centralized partner management experience, allowing partners to access leads, training, and marketing materials all in one place. This organization helps reduce confusion and saves time, making it a strong choice for companies that prioritize streamlined communication.
- **G2 reviewers highlight** that ZINFI Unified Partner Management offers excellent visibility into campaign performance, which is essential for businesses scaling their partner marketing efforts. Users have noted how easy it is to keep everything organized, a feature that enhances day-to-day usability.
- **Users report** that while Salesforce Partner Cloud is effective for mid-market companies, ZINFI's focus on small businesses allows it to cater more specifically to their needs. This specialization is reflected in the higher percentage of small-business reviews for ZINFI, indicating a strong alignment with the requirements of smaller organizations.

Pricing

Entry-Level Pricing

**Salesforce Partner Cloud (formerly Salesforce PRM)**

Salesforce Partner Cloud (formerly Salesforce PRM)
No pricing available

**ZINFI Unified Partner Management (UPM)**

ZINFI Unified Partner Management (UPM)
No pricing available

Free Trial

**Salesforce Partner Cloud (formerly Salesforce PRM)**

Salesforce Partner Cloud (formerly Salesforce PRM)
No trial information available

**ZINFI Unified Partner Management (UPM)**

ZINFI Unified Partner Management (UPM)

Free Trial is available

Ratings

Meets Requirements

8.8

134

9.5

599

Ease of Use

8.5

230

9.5

613

Ease of Setup

8.3

182

9.4

292

Ease of Admin

8.8

40

9.4

168

Quality of Support

8.4

125

9.6

570

Has the product been a good partner in doing business?

8.8

39

9.5

165

Product Direction (% positive)

8.9

133

9.4

587

Features by Category

Affiliate Marketing[Hide 59 FeaturesShow 59 Features](javascript:void(0);)

Not enough data

9.2

70

Link Options

Custom Links

Not enough data

9.4(won by default)

58

Referral Link Generator

Not enough data

9.4(won by default)

58

Smart Link

Not enough data

9.3(won by default)

57

Agentic AI - Affiliate Marketing

Autonomous Task Execution

Not enough data

8.0(won by default)

5

Multi-step Planning

Not enough data

9.2(won by default)

6

Cross-system Integration

Not enough data

9.2(won by default)

6

Adaptive Learning

Not enough data

9.2(won by default)

6

Proactive Assistance

Not enough data

9.2(won by default)

6

Decision Making

Not enough data

9.2(won by default)

6

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Tracking Options

Email Updates

Not enough data

9.4(won by default)

60

Activity Tracking

Not enough data

9.3(won by default)

60

Cookieless Tracking

Not enough data

9.3(won by default)

60

Conversion Tracking

Not enough data

Not enough data

Affiliate Management

Affiliate Network

Not enough data

9.3(won by default)

62

Commissions and Payouts

Not enough data

8.8(won by default)

57

Customization

Not enough data

9.2(won by default)

62

Additional Functionality

Affiliate Management

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Rewards Management

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Electronic Payments

Not enough data

Not enough data

User Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Influencer Discovery

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Multi Level Marketing (MLM)

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Banner Management

Not enough data

Not enough data

Commission Management

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Geotargeting

Not enough data

Not enough data

Fraud Detection

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Partner Relationship Management (PRM)[Hide 49 FeaturesShow 49 Features](javascript:void(0);)

8.2

103

8.8

478

Control

Role-Based Permissions

8.3

96

|

Verified

9.3(won by 1.0)

358

|

Verified

Opportunity Management

8.4

94

|

Verified

9.5(won by 1.1)

385

|

Verified

Recognized Escalation

8.1

93

|

Verified

9.3(won by 1.2)

345

|

Verified

Fund Management

Not enough data

Not enough data

Platform - Partner Relationship Management (PRM)

Partner Portal

8.3

93

|

Verified

9.5(won by 1.2)

362

|

Verified

Content Repository

8.0

92

|

Verified

9.3(won by 1.3)

366

|

Verified

Revenue Tracking

Not enough data

8.6(won by default)

11

Cross-System Integration

Not enough data

9.2(won by default)

36

Workflow Automation & Notifications

Not enough data

9.1(won by default)

27

Onboarding, Training & Certifications

Not enough data

9.4(won by default)

36

Payouts & Global Compliance

Not enough data

8.5(won by default)

9

Partner Discovery & Recruitment

Not enough data

9.0(won by default)

7

Incentive Management

Not enough data

9.0(won by default)

12

Recognized Escalation

Not enough data

8.3(won by default)

9

Dashboards & Reporting

Not enough data

9.0(won by default)

28

Marketing Tools

Not enough data

8.9(won by default)

18

Deal Management

Not enough data

9.0(won by default)

22

Third-Party Integrations

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Rewards Management

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Training Management

Not enough data

Not enough data

Channel Management

Not enough data

Not enough data

Affiliate Management

Not enough data

Not enough data

Distributor Management

Not enough data

Not enough data

Referral Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Progress Tracking

Not enough data

Not enough data

Goal Setting/Tracking

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Agentic AI - Partner Relationship Management (PRM)

Adaptive Learning

Not enough data

8.1(won by default)

7

Autonomous Task Execution

Not enough data

8.5(won by default)

10

Proactive Assistance

Not enough data

7.2(won by default)

10

Natural Language Interaction

Not enough data

8.0(won by default)

10

Additional Functionality

Lead Generation

Not enough data

Not enough data

Onboarding

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

API

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Lead Distribution

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Through-Channel Marketing[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

Not enough data

9.2

137

Platform Basics

Lead Management

Not enough data

9.2(won by default)

110

Content Management

Not enough data

9.2(won by default)

116

Group and User Management

Not enough data

9.3(won by default)

101

Campaign Execution

Email Marketing

Not enough data

9.2(won by default)

106

Search Marketing

Not enough data

9.1(won by default)

102

Web Syndication Management

Not enough data

9.1(won by default)

101

Social Media Management

Not enough data

9.1(won by default)

100

Events

Not enough data

9.1(won by default)

96

Microsite Management

Not enough data

9.0(won by default)

95

Agentic AI - Secure Email Gateway

Proactive Assistance

Not enough data

Not enough data

Reporting

Campaign Performance

Not enough data

9.1(won by default)

104

Partner Performance

Not enough data

9.3(won by default)

102

Fund Tracking

Not enough data

9.2(won by default)

85

Additional Features

Partner Engagement

Not enough data

9.4(won by default)

101

Partner Ecosystem Platforms[Hide 15 FeaturesShow 15 Features](javascript:void(0);)

Not enough data

Not enough data

Account Mapping

Common overlaps

Not enough data

Not enough data

Mapping Segmentation

Not enough data

Not enough data

Account Mapping Playbook

Not enough data

Not enough data

Partner Discovery

Competitive Discovery

Not enough data

Not enough data

Social media discovery

Not enough data

Not enough data

Content-Based Discovery

Not enough data

Not enough data

Partner Collaboration

Brand Messaging

Not enough data

Not enough data

Offer Management

Not enough data

Not enough data

Catalog Management

Not enough data

Not enough data

Analytics

Conversion Tracking

Not enough data

Not enough data

Customer value tracking

Not enough data

Not enough data

ROI Measurement

Not enough data

Not enough data

Integrations

Data warehouse Integration

Not enough data

Not enough data

CRM Integration

Not enough data

Not enough data

Account-Based Marketing Software Integration

Not enough data

Not enough data

Channel Incentives Management (CIM) [Hide 10 FeaturesShow 10 Features](javascript:void(0);)

Not enough data

Not enough data

Incentives Management

Analytics/Reporting

Not enough data

Not enough data

Customization

Not enough data

Not enough data

Gamification

Not enough data

Not enough data

Design & Creation

Not enough data

Not enough data

Incentive Types

Rewards

Not enough data

Not enough data

SPIFs

Not enough data

Not enough data

Discounts

Not enough data

Not enough data

MDF Management

Not enough data

Not enough data

Rebate Management

Not enough data

Not enough data

Other Incentive Programs

Not enough data

Not enough data

Reviews

Reviewers' Company Size

[![Salesforce Partner Cloud (formerly Salesforce PRM)](https://images.g2crowd.com/uploads/product/hd_favicon/584eba2cd5bca4408418c02fcb6db353/salesforce-partner-cloud-formerly-salesforce-prm.svg "Salesforce Partner Cloud (formerly Salesforce PRM)")](https://www.g2.com/products/salesforce-partner-cloud-formerly-salesforce-prm/reviews)

Salesforce Partner Cloud (formerly Salesforce PRM)

Small-Business(50 or fewer emp.)

26.2%

Mid-Market(51-1000 emp.)

44.2%

Enterprise(\> 1000 emp.)

29.6%

[![ZINFI Unified Partner Management (UPM)](https://images.g2crowd.com/uploads/product/hd_favicon/f58c8d49358e95ca95e47f2aa9b4acef/zinfi-unified-partner-management-upm.svg "ZINFI Unified Partner Management (UPM)")](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews)

ZINFI Unified Partner Management (UPM)

Small-Business(50 or fewer emp.)

46.5%

Mid-Market(51-1000 emp.)

38.5%

Enterprise(\> 1000 emp.)

15.0%

Small-Business

(50 or fewer emp.)

26.2%

46.5%

Mid-Market

(51-1000 emp.)

44.2%

38.5%

Enterprise

(\> 1000 emp.)

29.6%

15.0%

Reviewers' Industry

[![Salesforce Partner Cloud (formerly Salesforce PRM)](https://images.g2crowd.com/uploads/product/hd_favicon/584eba2cd5bca4408418c02fcb6db353/salesforce-partner-cloud-formerly-salesforce-prm.svg "Salesforce Partner Cloud (formerly Salesforce PRM)")](https://www.g2.com/products/salesforce-partner-cloud-formerly-salesforce-prm/reviews)
Salesforce Partner Cloud (formerly Salesforce PRM)

Information Technology and Services

15.4%

Computer Software

10.8%

Financial Services

7.7%

Consulting

3.5%

Hospital & Health Care

3.5%

Other

59.2%

[![ZINFI Unified Partner Management (UPM)](https://images.g2crowd.com/uploads/product/hd_favicon/f58c8d49358e95ca95e47f2aa9b4acef/zinfi-unified-partner-management-upm.svg "ZINFI Unified Partner Management (UPM)")](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews)
ZINFI Unified Partner Management (UPM)

Information Technology and Services

36.4%

Computer Software

10.1%

Computer & Network Security

9.7%

Telecommunications

9.0%

Consulting

6.6%

Other

28.2%

Alternatives

**Salesforce Partner Cloud (formerly Salesforce PRM) Alternatives**

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**ZINFI Unified Partner Management (UPM) Alternatives**

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[
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Impartner PRM
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 ![Unifyr](https://images.g2crowd.com/uploads/product/hd_favicon/a364db7a86ce76a0a38e69a348d15961/unifyr-unifyr.svg "Unifyr")

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Unifyr
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