# Agentforce Marketing (formerly Salesforce Marketing Cloud) vs VWO Testing Comparison
---
## AI Generated Summary
- **G2 reviewers report** that VWO Testing excels in user-friendliness, particularly with its visual editor, which allows users to easily modify test variations without any coding. This feature is highlighted as a significant time-saver, making it accessible for users of all skill levels.
- **Users say** that Agentforce Marketing (formerly Salesforce Marketing Cloud) is a robust platform for managing email marketing and customer journeys. Reviewers appreciate its comprehensive capabilities, noting that it effectively combines automation and personalization, which enhances their marketing strategies.
- **According to verified reviews** , VWO Testing has a higher overall satisfaction score, reflecting its strong performance in areas like ease of setup and quality of support. Users mention that the onboarding process is straightforward, which helps teams get started quickly.
- **Reviewers mention** that while Agentforce Marketing offers powerful features for behavioral targeting and automation, some users find it challenging to navigate due to its complexity. This can lead to a steeper learning curve compared to VWO Testing's more intuitive interface.
- **Users highlight** that VWO Testing's A/B testing capabilities are easy to understand and implement, making it a preferred choice for teams looking to optimize their websites without extensive technical knowledge. The test calculator feature is particularly praised for its clarity.
- **G2 reviewers note** that Agentforce Marketing's extensive feature set, including advanced personalization options, is a major advantage for businesses focused on tailored marketing. However, some users feel that the platform could benefit from a more streamlined user experience to enhance daily usability.



| | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 4,615 | 929 | 
| **Largest Market Segment** | Mid-Market (47.8% of reviews) | Mid-Market (56.7% of reviews) | 
| **Entry Level Price** | Starting at $1,250.00 Per Month | Contact Us | 

---
## Top Pros & Cons

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

Pros:
- Ease of Use (341 reviews)
- Automation (197 reviews)

Cons:
- Learning Curve (218 reviews)
- Steep Learning Curve (154 reviews)

### VWO Testing

Pros:
- Ease of Use (148 reviews)
- Customer Support (113 reviews)

Cons:
- Missing Features (40 reviews)
- Limited Features (37 reviews)

---
## Ratings Comparison
| Rating | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
  | **Meets Requirements** | 8.2 (3293 reviews) | 8.5 (796 reviews) | 
  | **Ease of Use** | 7.6 (3578 reviews) | 8.3 (805 reviews) | 
  | **Ease of Setup** | 7.3 (2055 reviews) | 8.6 (527 reviews) | 
  | **Ease of Admin** | 7.8 (1714 reviews) | 8.7 (364 reviews) | 
  | **Quality of Support** | 7.7 (3108 reviews) | 9.0 (768 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.0 (1681 reviews) | 8.9 (361 reviews) | 
  | **Product Direction (% positive)** | 7.5 (3181 reviews) | 9.0 (792 reviews) | 

---
## Pricing

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

#### Entry-Level Pricing

Plan: Pro

Price: Starting at $1,250.00 Per Month

Description: Personalized marketing automation with email solutions

Key Features:
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud

[Browse all 3 editions](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/pricing)

#### Free Trial

No

### VWO Testing

#### Entry-Level Pricing

Plan: GROWTH

Price: Contact Us

Description: Get started with experimenting to optimize your user experiences.

Key Features:
- Create A/B, MVT, and Split Tests powered by SmartStats.
- Perform advanced targeting for A/B, MVT, and split testing.
- Perform A/B, MVT, and split testing for mobile websites.

[Browse all 3 editions](https://www.g2.com/products/wingify-vwo-testing/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.4/10 | 1325 |
| **VWO Testing** | N/A | N/A |

#### Email Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Building and Personalizing Emails** | 7.9 (1185 reviews) | Not enough data | 
| **Sending Outbound Emails** | 8.4 (1177 reviews) | Not enough data | 
| **Manage Email Deliverability** | 8.1 (1152 reviews) | Not enough data | 
| **Automated Email Responses** | 8.2 (1076 reviews) | Not enough data | 

#### Online Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Landing Pages and Forms** | 7.4 (1067 reviews) | Not enough data | 
| **Dynamic Content** | 7.4 (896 reviews) | Not enough data | 
| **A/B Testing** | 7.5 (843 reviews) | Not enough data | 
| **Mobile Optimized** | 7.2 (918 reviews) | Not enough data | 
| **Search Tracking and Optimization** | 7.3 (854 reviews) | Not enough data | 

#### Lead Management

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Marketing Lead Database** | 8.0 (1034 reviews) | Not enough data | 
| **Data Quality Management** | 7.6 (995 reviews) | Not enough data | 
| **Segmentation** | 8.0 (1055 reviews) | Not enough data | 
| **Lead Scoring and Grading** | 7.9 (1025 reviews) | Not enough data | 
| **Lead Nurturing** | 8.1 (1027 reviews) | Not enough data | 
| **Online Behavior Tracking** | 7.8 (966 reviews) | Not enough data | 
| **Automated Alerts and Tasks** | 7.9 (923 reviews) | Not enough data | 
| **CRM Lead Integration** | 8.3 (1042 reviews) | Not enough data | 

#### Campaign Management

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Program Management** | 7.6 (881 reviews) | Not enough data | 
| **Event / Webinar Marketing** | 7.6 (771 reviews) | Not enough data | 
| **Calendaring** | 7.1 (670 reviews) | Not enough data | 
| **Budgeting** | 6.7 (201 reviews) | Not enough data | 

#### Social

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Social Listening** | 6.3 (376 reviews) | Not enough data | 
| **Social Sharing** | 6.6 (566 reviews) | Not enough data | 
| **Social Campaigns** | 6.9 (216 reviews) | Not enough data | 
| **Social Media Engagement** | 7.0 (203 reviews) | Not enough data | 
| **Social Media Advertising** | 6.9 (177 reviews) | Not enough data | 

#### Reporting & Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Basic Reporting** | 7.4 (1074 reviews) | Not enough data | 
| **Web Analytics** | 6.9 (892 reviews) | Not enough data | 
| **ROI Analytics** | 6.6 (772 reviews) | Not enough data | 
| **Revenue Analytics** | 6.5 (718 reviews) | Not enough data | 
| **SEO / Keyword Analytics** | 6.5 (703 reviews) | Not enough data | 

#### Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Customization ** | 7.0 (645 reviews) | Not enough data | 
| **Workflow Capability** | 7.9 (214 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.0 (680 reviews) | Not enough data | 
| **Internationalization** | 7.4 (169 reviews) | Not enough data | 
| **Sandbox / Test Environments** | 7.4 (130 reviews) | Not enough data | 
| **Performance and Reliability** | 8.0 (672 reviews) | Not enough data | 
| **Output Document Generation** | 7.8 (140 reviews) | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (13 reviews) | Not enough data | 
| **Multi-step Planning** | 6.8 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (12 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 5.8 (8 reviews) | Not enough data | 
| **Decision Making** | 7.4 (9 reviews) | Not enough data | 

#### Integration

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Data Import & Export Tools** | 8.0 (669 reviews) | Not enough data | 
| **Integration APIs** | 7.7 (543 reviews) | Not enough data | 
| **Breadth of Partner Applications** | 7.4 (499 reviews) | Not enough data | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **VWO Testing** | N/A | N/A |

#### Messenger

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Sequencing** | Not enough data | Not enough data | 
| **AI** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Customization Interface** | Not enough data | Not enough data | 

#### Channels

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Social Media** | Not enough data | Not enough data | 
| **Website** | Not enough data | Not enough data | 
| **Text Message (SMS)** | Not enough data | Not enough data | 
| **Voice Assistants** | Not enough data | Not enough data | 
| **Other** | Not enough data | Not enough data | 

#### Customers

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Profiles** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Lead Gathering** | Not enough data | Not enough data | 
| **Sales Conversion** | Not enough data | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **VWO Testing** | N/A | N/A |

#### Lead Generation

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **VWO Testing** | 7.6/10 | 82 |

#### Visitor Behavior

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Monitoring** | Not enough data | 8.2 (76 reviews) | 
| **Targeting** | Not enough data | 8.2 (74 reviews) | 
| **Guided Selling** | Not enough data | 7.6 (67 reviews) | 

#### Templates

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Library** | Not enough data | 7.5 (68 reviews) | 
| **Customization** | Not enough data | 8.0 (74 reviews) | 
| **Optimization** | Not enough data | 8.4 (72 reviews) | 

#### Personalization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Recommendation** | Not enough data | 7.6 (68 reviews) | 
| **Content** | Not enough data | 7.9 (63 reviews) | 
| **Cart Abandonment** | Not enough data | 7.0 (63 reviews) | 
| **Search** | Not enough data | 6.8 (60 reviews) | 
| **Personalization Engine** | Not enough data | 7.0 (63 reviews) | 
| **Product Recommendations** | Not enough data | 6.9 (60 reviews) | 
| **A/B Testing** | Not enough data | 9.0 (78 reviews) | 
| **Personalized Messaging** | Not enough data | 7.7 (61 reviews) | 

#### Multichannel

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Web** | Not enough data | 7.7 (69 reviews) | 
| **Email** | Not enough data | 5.5 (56 reviews) | 
| **Mobile** | Not enough data | 7.4 (61 reviews) | 

#### Administration 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Marketing Campaigns** | Not enough data | 7.5 (60 reviews) | 
| **Reports & Analytics** | Not enough data | 8.2 (73 reviews) | 
| **User Data** | Not enough data | 7.5 (70 reviews) | 
| **Integrations** | Not enough data | 7.7 (69 reviews) | 

#### Agentic AI - E-Commerce Personalization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | 7.2 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (10 reviews) | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.2/10 | 32 |
| **VWO Testing** | N/A | N/A |

#### Campaigns

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Customize** | 9.3 (29 reviews) | Not enough data | 
| **Scheduling** | 9.2 (28 reviews) | Not enough data | 
| **Retarget** | 9.1 (29 reviews) | Not enough data | 
| **Segmentation** | 9.2 (28 reviews) | Not enough data | 
| **Triggered Notifications** | 9.2 (30 reviews) | Not enough data | 

#### Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Campaign Performance** | 9.2 (28 reviews) | Not enough data | 
| **Audience Insights** | 9.3 (27 reviews) | Not enough data | 

#### Optimization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **A/B Testing** | 9.0 (27 reviews) | Not enough data | 
| **Personalization** | 9.5 (28 reviews) | Not enough data | 
| **Rich Notifications** | 9.4 (27 reviews) | Not enough data | 
| **Integrations** | 8.9 (29 reviews) | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Autonomous Task Execution** | 8.6 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 9.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 9.0 (5 reviews) | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.8/10 | 47 |
| **VWO Testing** | 8.3/10 | 11 |

#### Segmentation

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **A/B Testing** | 9.0 (38 reviews) | 8.8 (11 reviews) | 
| **Customer Profiles** | 8.5 (40 reviews) | 7.9 (8 reviews) | 

#### Targeting

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Behavioral Targeting** | 9.2 (41 reviews) | 8.7 (10 reviews) | 
| **Contextual Targeting** | 9.0 (40 reviews) | 8.3 (10 reviews) | 

#### Triggered Content

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Geofencing** | 8.5 (26 reviews) | 8.8 (7 reviews) | 
| **Triggered Emails** | 8.2 (21 reviews) | Not enough data | 
| **Triggered Messages** | 8.9 (32 reviews) | 7.7 (5 reviews) | 

#### Personalized Content

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Recommendation Engine** | 8.7 (31 reviews) | 7.7 (5 reviews) | 
| **Personalized Discounts** | 8.9 (24 reviews) | Not enough data | 
| **Website Personalization** | 8.9 (39 reviews) | 8.5 (9 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.9/10 | 38 |
| **VWO Testing** | N/A | N/A |

#### Text Messaging

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Bulk SMS** | 9.1 (31 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.8 (30 reviews) | Not enough data | 
| **Text Scheduler** | 8.8 (27 reviews) | Not enough data | 
| **Automatic Replies** | 8.6 (28 reviews) | Not enough data | 
| **Automatic URL Shortening** | 8.9 (28 reviews) | Not enough data | 
| **MMS Marketing** | 8.6 (29 reviews) | Not enough data | 
| **Personalization** | 9.1 (30 reviews) | Not enough data | 
| **Transactional SMS** | 8.9 (30 reviews) | Not enough data | 

#### SMS Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Reporting** | 9.0 (27 reviews) | Not enough data | 
| **Automation** | 9.3 (31 reviews) | Not enough data | 
| **White Label** | 8.4 (29 reviews) | Not enough data | 
| **Text-to-Landline** | 7.8 (29 reviews) | Not enough data | 
| **Short Codes** | 8.4 (26 reviews) | Not enough data | 
| **API Integration** | 8.7 (30 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.4/10 | 117 |
| **VWO Testing** | N/A | N/A |

#### Platform Basics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Templates** | 8.3 (106 reviews) | Not enough data | 
| **Exporting** | 8.3 (106 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | 8.4 (103 reviews) | Not enough data | 
| **Multiple Personas** | 8.4 (86 reviews) | Not enough data | 
| **Data Analytics ** | 8.5 (87 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (14 reviews) | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.5/10 | 50 |
| **VWO Testing** | N/A | N/A |

#### Attribution Modeling

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Single-Touch Attribution** | 8.4 (31 reviews) | Not enough data | 
| **Multi-Touch Attribution** | 8.9 (29 reviews) | Not enough data | 
| **Algorithmic Attribution** | 8.7 (23 reviews) | Not enough data | 
| **Cross-Device Attribution** | 8.3 (26 reviews) | Not enough data | 
| **Offline Attribution** | 8.7 (27 reviews) | Not enough data | 
| **Custom Attribution** | 8.4 (30 reviews) | Not enough data | 

#### Agentic AI - Attribution

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **B2B Attribution** | 8.5 (39 reviews) | Not enough data | 
| **B2C Attribution** | 8.3 (27 reviews) | Not enough data | 
| **Marketing Channels** | 8.6 (34 reviews) | Not enough data | 
| **Integrations** | 8.2 (37 reviews) | Not enough data | 

#### Reporting

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Dashboards** | 7.8 (41 reviews) | Not enough data | 
| **Data Visualizations** | 7.6 (39 reviews) | Not enough data | 
| **Custom Reporting** | 7.6 (42 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.0/10 | 54 |
| **VWO Testing** | N/A | N/A |

#### Platform Basics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Dynamic Segmentation** | 7.9 (42 reviews) | Not enough data | 
| **Journey Optimization** | 8.0 (44 reviews) | Not enough data | 

#### Platform Data

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Journey Reporting** | 7.7 (49 reviews) | Not enough data | 
| **Trends Reporting** | 7.4 (45 reviews) | Not enough data | 
| **Dashboards** | 7.8 (48 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.9 (44 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Journey Mapping** | 8.7 (47 reviews) | Not enough data | 
| **Integrations** | 8.0 (43 reviews) | Not enough data | 
| **Automated Alerts** | 8.5 (43 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Feature Management

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **VWO Testing** | 8.1/10 | 71 |

#### Management

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Flag Management** | Not enough data | 7.8 (53 reviews) | 
| **Rollout & Rollback Control** | Not enough data | 7.8 (55 reviews) | 
| **Monitoring** | Not enough data | 8.4 (62 reviews) | 

#### Functionality

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Multi-Environment Control** | Not enough data | 8.0 (57 reviews) | 
| **Feature Testing** | Not enough data | 8.5 (65 reviews) | 
| **Low-Code Interface** | Not enough data | 8.0 (62 reviews) | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.8/10 | 53 |
| **VWO Testing** | N/A | N/A |

#### Page Customization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Drag and Drop** | 7.6 (47 reviews) | Not enough data | 
| **Templates** | 7.8 (48 reviews) | Not enough data | 
| **Advanced Customization** | 7.8 (47 reviews) | Not enough data | 
| **Content Library** | 8.0 (43 reviews) | Not enough data | 

#### Page Optimization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **A/B Testing** | 8.0 (42 reviews) | Not enough data | 
| **Mobile Responsive** | 7.5 (39 reviews) | Not enough data | 
| **Web Analytics** | 7.9 (45 reviews) | Not enough data | 
| **SEO** | 7.4 (36 reviews) | Not enough data | 

#### Integrations

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **E-Commerce Integration** | 7.9 (35 reviews) | Not enough data | 
| **Email Marketing Integration** | 7.9 (46 reviews) | Not enough data | 
| **Domain Integration** | 8.0 (40 reviews) | Not enough data | 

#### Generative AI

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **AI Text Generation** | 7.9 (11 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.8/10 | 53 |
| **VWO Testing** | N/A | N/A |

#### Lead Monitoring

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Features** | 8.2 (47 reviews) | Not enough data | 
| **Performance** | 8.0 (46 reviews) | Not enough data | 
| **Identification** | 7.8 (45 reviews) | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Cross-system Integration** | 8.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Mobile** | 7.5 (44 reviews) | Not enough data | 
| **Websites** | 7.8 (47 reviews) | Not enough data | 
| **Social Media** | 7.1 (43 reviews) | Not enough data | 
| **Data** | 7.5 (46 reviews) | Not enough data | 

#### Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Export/Import** | 7.7 (45 reviews) | Not enough data | 
| **Reporting** | 7.6 (49 reviews) | Not enough data | 

#### Customization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Forms** | 7.7 (48 reviews) | Not enough data | 
| **Personalization** | 8.1 (48 reviews) | Not enough data | 
| **Templates** | 7.7 (45 reviews) | Not enough data | 
| **Integration** | 8.2 (46 reviews) | Not enough data | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.3/10 | 15 |
| **VWO Testing** | N/A | N/A |

#### Loyalty Experience

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Loyalty Engine** | 9.2 (13 reviews) | Not enough data | 
| **Rewards** | 9.4 (12 reviews) | Not enough data | 
| **Membership** | 9.2 (12 reviews) | Not enough data | 
| **Personalization** | 9.7 (13 reviews) | Not enough data | 
| **Gamification** | 8.5 (12 reviews) | Not enough data | 
| **Loyalty Cards** | 9.2 (12 reviews) | Not enough data | 

#### Loyalty Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Communication Tools** | 9.2 (14 reviews) | Not enough data | 
| **Customer Relationship Management (CRM)** | 9.6 (14 reviews) | Not enough data | 
| **Loyalty Analytics** | 9.5 (13 reviews) | Not enough data | 
| **Localization** | 8.8 (13 reviews) | Not enough data | 
| **Integrations** | 9.2 (12 reviews) | Not enough data | 

#### Agentic AI - Loyalty Management

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 9.4 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 10.0 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 9.2 (6 reviews) | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.4/10 | 14 |
| **VWO Testing** | 7.6/10 | 543 |

#### Computing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **WYSIWYG** | 8.7 (5 reviews) | 8.0 (436 reviews) | 
| **AI/Machine Learning** | 8.6 (6 reviews) | 6.7 (389 reviews) | 
| **Little to No Coding** | 8.0 (10 reviews) | 7.6 (468 reviews) | 

#### Experimental Design

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Multivariate testing capacities** | 8.3 (5 reviews) | 8.4 (464 reviews) | 
| **Concurrent Testing** | 8.7 (5 reviews) | 8.6 (456 reviews) | 
| **Mobile Testing** | 7.7 (5 reviews) | 8.2 (448 reviews) | 
| **AI Assisted Testing** | Not enough data | Not enough data | 
| **AI Generated Variations** | Not enough data | Not enough data | 

#### Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Reporting and Analytics** | 8.1 (6 reviews) | 8.2 (515 reviews) | 
| **Heatmaps** | 8.7 (5 reviews) | 7.6 (477 reviews) | 

#### Agentic AI - A/B Testing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.5 (79 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (78 reviews) | 
| **Adaptive Learning** | Not enough data | 6.8 (78 reviews) | 
| **Proactive Assistance** | Not enough data | 7.2 (78 reviews) | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **VWO Testing** | 7.1/10 | 13 |

#### Agentic AI - Personalization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (13 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (13 reviews) | 
| **Adaptive Learning** | Not enough data | 6.9 (13 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.9 (13 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (13 reviews) | 
| **Decision Making** | Not enough data | 7.4 (13 reviews) | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.3/10 | 58 |
| **VWO Testing** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **End-to-End Campaign Execution** | 9.2 (12 reviews) | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | 9.7 (17 reviews) | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | 9.2 (6 reviews) | Not enough data | 
| **Personalized Content Creation** | 9.4 (8 reviews) | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | 10.0 (5 reviews) | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Event & Data Ingestion** | 8.6 (7 reviews) | Not enough data | 
| **CRM & CDP Integration** | 9.3 (20 reviews) | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **VWO Testing** | N/A | N/A |

#### Marketing Distribution

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.7/10 | 52 |
| **VWO Testing** | N/A | N/A |

#### Analysis

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Application Attribution** | 8.7 (46 reviews) | Not enough data | 
| **Campaign Analysis** | 9.1 (46 reviews) | Not enough data | 
| **Uninstall Tracking** | 8.3 (39 reviews) | Not enough data | 
| **Custom Dashboards** | 8.9 (38 reviews) | Not enough data | 

#### Campaigns

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Proximity Marketing** | 8.7 (44 reviews) | Not enough data | 
| **Push Notifications** | 9.0 (43 reviews) | Not enough data | 
| **Bulk SMS** | 8.8 (44 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.8 (42 reviews) | Not enough data | 
| **Email Campaigns** | 9.4 (37 reviews) | Not enough data | 
| **Audience Segmentation** | 9.1 (37 reviews) | Not enough data | 

#### Engagement

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Coupons and Promotions** | 8.4 (42 reviews) | Not enough data | 

#### Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Optimization** | 8.9 (42 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 8.8 (43 reviews) | Not enough data | 
| **Internationalization** | 8.6 (43 reviews) | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 8.1 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 7.8 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 8.1 (6 reviews) | Not enough data | 
| **Decision Making** | 8.3 (6 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.2/10 | 139 |
| **VWO Testing** | N/A | N/A |

#### Marketing Operations

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **ROI Tracking** | 8.0 (92 reviews) | Not enough data | 
| **Data Collection** | 8.5 (111 reviews) | Not enough data | 
| **Customer Insights** | 8.1 (103 reviews) | Not enough data | 
| **Multi-User Access** | 8.7 (106 reviews) | Not enough data | 
| **Spend Management** | 7.5 (76 reviews) | Not enough data | 
| **White Label** | 7.9 (69 reviews) | Not enough data | 

#### Campaign Activity

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Campaign Insights** | 8.6 (100 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.5 (120 reviews) | Not enough data | 
| **Campaign Stickiness** | 8.3 (89 reviews) | Not enough data | 
| **Multichannel Tracking** | 8.5 (103 reviews) | Not enough data | 
| **Brand Optimization** | 8.1 (92 reviews) | Not enough data | 
| **Predictive Analytics** | 7.9 (74 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (5 reviews) | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **VWO Testing** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **VWO Testing** | 8.6/10 | 34 |

#### Variation Testing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **A/B Testing** | Not enough data | 9.3 (33 reviews) | 
| **WYSIWYG Editor** | Not enough data | 8.2 (28 reviews) | 
| **Conversion Goal** | Not enough data | 8.8 (31 reviews) | 
| **Percentage of Traffic** | Not enough data | 8.8 (31 reviews) | 
| **Confidence Level** | Not enough data | 8.4 (31 reviews) | 
| **Multivariant Testing** | Not enough data | 8.5 (29 reviews) | 

#### Reporting

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Segmentation** | Not enough data | 8.6 (29 reviews) | 
| **Reports and Dashboards** | Not enough data | 8.6 (32 reviews) | 

#### Personalization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Standard Targeting** | Not enough data | 8.3 (27 reviews) | 
| **Custom Targeting** | Not enough data | 8.1 (26 reviews) | 
| **Data Segmentation** | Not enough data | 8.5 (24 reviews) | 

#### Administration

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.5 (24 reviews) | 
| **QA Testing** | Not enough data | 8.3 (22 reviews) | 
| **Performance and Reliability** | Not enough data | 8.9 (29 reviews) | 
| **User, Role, and Access Management** | Not enough data | 9.0 (28 reviews) | 

---
## Categories
**Shared Categories (3):** [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines)

**Unique to Agentforce Marketing (formerly Salesforce Marketing Cloud) (13):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Push Notification Software](https://www.g2.com/categories/push-notification), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Attribution Software](https://www.g2.com/categories/attribution), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to VWO Testing (3):** [Feature Management Software](https://www.g2.com/categories/feature-management), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization)


---
## Reviewer Demographics

### By Company Size

| Segment | Agentforce Marketing (formerly Salesforce Marketing Cloud) | VWO Testing | 
|---|---|---|
| **Small-Business** | 28.1% | 25.5% | 
| **Mid-Market** | 47.8% | 56.7% | 
| **Enterprise** | 24.1% | 17.8% | 

### By Industry

#### Agentforce Marketing (formerly Salesforce Marketing Cloud)

- **Computer Software:** 13.2%
- **Marketing and Advertising:** 12.4%
- **Information Technology and Services:** 10.2%
- **Financial Services:** 5.0%
- **Internet:** 3.4%
- **Non-Profit Organization Management:** 2.9%
- **Retail:** 2.8%
- **Hospital & Health Care:** 2.7%
- **Education Management:** 2.3%
- **Insurance:** 1.9%
- **Other:** 43.3%

#### VWO Testing

- **Computer Software:** 11.7%
- **Marketing and Advertising:** 9.9%
- **Retail:** 8.3%
- **Information Technology and Services:** 6.5%
- **Leisure, Travel & Tourism:** 4.6%
- **Internet:** 4.1%
- **Financial Services:** 4.1%
- **Consumer Goods:** 3.9%
- **Health, Wellness and Fitness:** 3.5%
- **Apparel & Fashion:** 3.4%
- **Other:** 40.1%

---
## Alternatives

### Alternatives to Agentforce Marketing (formerly Salesforce Marketing Cloud)

- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1206 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (625 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1683 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14773 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14695 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1363 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1121 reviews)
- [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) — 4.2/5 stars (155 reviews)

### Alternatives to VWO Testing

- [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) — 4.4/5 stars (409 reviews)
- [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews)
- [Kameleoon](https://www.g2.com/products/kameleoon/reviews) — 4.6/5 stars (137 reviews)
- [Monetate](https://www.g2.com/products/monetate/reviews) — 4.1/5 stars (130 reviews)
- [SiteSpect](https://www.g2.com/products/sitespect/reviews) — 4.4/5 stars (60 reviews)
- [Webtrends Optimize](https://www.g2.com/products/webtrends-optimize/reviews) — 4.8/5 stars (218 reviews)
- [Dynamic Yield](https://www.g2.com/products/dynamic-yield/reviews) — 4.5/5 stars (157 reviews)
- [Instapage](https://www.g2.com/products/instapage/reviews) — 4.3/5 stars (521 reviews)
- [Adobe Target](https://www.g2.com/products/adobe-adobe-target/reviews) — 4.0/5 stars (70 reviews)
- [LaunchDarkly](https://www.g2.com/products/launchdarkly/reviews) — 4.5/5 stars (739 reviews)

---
## Top Discussions

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

- Title: [I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?](https://www.g2.com/discussions/i-m-stuck-on-setting-up-automated-email-campaigns-in-salesforce-marketing-cloud-engagement-any-tips) — 3 comments
  > **Top comment:** "Hello,
The process of automating email campaigns is as follows: determine campaign goals and communication purpose.
Then create a DE (Data Extension) to..."
- Title: [Is Salesforce an ESP?](https://www.g2.com/discussions/is-salesforce-an-esp) — 3 comments
  > **Top comment:** "yes"
- Title: [What does Salesforce software do?](https://www.g2.com/discussions/salesforce-email-studio-what-does-salesforce-software-do) — 3 comments
  > **Top comment:** "This is tool for Email Marketing "
- Title: [How do we capture web leads to Pardot in Wordpress. All attempts have failed.](https://www.g2.com/discussions/12271-how-do-we-capture-web-leads-to-pardot-in-wordpress-all-attempts-have-failed) — 3 comments, 1 upvote
  > **Top comment:** "Create a Pardot form (Marketing > Forms > Forms > Add Form)

Once complete, on the top right select the dropdown arrow next to "View Report". Click "View..."
- Title: [How is Salesforce Marketing Cloud Account Engagement helping businesses tailor their marketing efforts to individual customer needs?](https://www.g2.com/discussions/how-is-salesforce-marketing-cloud-account-engagement-helping-businesses-tailor-their-marketing-efforts-to-individual-customer-needs) — 2 comments
  > **Top comment:** "What I like most is its ability to integrate multiple data sources smoothly, which facilitates the management of distributed clusters without affecting speed."

### VWO Testing

- Title: [How do you use a VWO?](https://www.g2.com/discussions/how-do-you-use-a-vwo) — 1 comment
  > **Top comment:** "For CRO (conversion rate optimization), for testing new features and new designs."
- Title: [What is the best way to track elements hidden behind signup wall?](https://www.g2.com/discussions/what-is-the-best-way-to-track-elements-hidden-behind-signup-wall) — 1 comment, 1 upvote
  > **Top comment:** "Hi Nirnai, the elements showing up after signup or login will be tracked by default. In order to see the heatmap clicks, you can use 'Navigate' option, enter..."
- Title: [How can I  get the heatmap load faster?](https://www.g2.com/discussions/how-can-i-get-the-heatmap-load-faster) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [How do I set up click and scrollmaps?](https://www.g2.com/discussions/25556-how-do-i-set-up-click-and-scrollmaps) — 1 comment, 1 upvote
  > **Top comment:** "Heatmaps are always-on in VWO Insights. It does not require any configuration. It runs continuously and setup is as simple as a toggle-on. Scrollmaps present..."
- Title: [Will there be any improvement of setting up goals?](https://www.g2.com/discussions/24482-will-there-be-any-improvement-of-setting-up-goals) — 1 comment, 1 upvote
  > **Top comment:** "A general  ‘add to cart’ goal can be setup and segmented based on conversion URL to narrow down to the specific product was added to cart. The list of..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-wingify-vwo-testing)