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Compare Salesforce Marketing Cloud and WebEngage 
At a Glance
Market Segments
Mid-Market (48.2% of reviews)
Mid-Market (55.3% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
Talk To Us Up To 10K Monthly Active Users (MAU)
Salesforce Marketing Cloud
Star Rating
(4,440)4.0 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansWebEngage
Star Rating
(736)4.5 out of 5
Market Segments
Mid-Market (55.3% of reviews)
Pros & Cons
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Marketing Cloud excels in multi-channel campaign management, with users praising its ability to create coordinated activities across email, social media, and more. This capability is particularly beneficial for businesses looking to enhance their segmentation and personalization efforts.
- Users say WebEngage stands out for its unified user data approach, making it easier to manage journey creation and multi-channel communication such as email, push notifications, and WhatsApp. This integration is highlighted as a key advantage for teams seeking streamlined campaign execution.
- Reviewers mention that Salesforce Marketing Cloud has a robust feature set for CRM-driven journeys, which is highly valued by users who require strong data capabilities. However, some users have noted challenges with configuration that can complicate the setup process.
- According to verified reviews, WebEngage is praised for its customer analytics capabilities, with users finding it to be the best platform for understanding customer behavior. This focus on analytics is a significant draw for businesses aiming to leverage data for improved marketing strategies.
- G2 reviewers highlight that while Salesforce Marketing Cloud has a higher overall satisfaction score, WebEngage's users report a better experience in terms of ease of use and setup. This difference can be crucial for teams looking for a more intuitive platform that requires less training.
- Users report that Salesforce Marketing Cloud's strength in email marketing is complemented by its advanced features for automated email responses and dynamic content. In contrast, WebEngage's recent AI enhancements are noted for improving user engagement and campaign effectiveness, making it a strong contender for those focused on innovation.
Pricing
Entry-Level Pricing
Salesforce Marketing Cloud
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
WebEngage
Solo Plan
Talk To Us
Up To 10K Monthly Active Users (MAU)
For businesses with up to 10k Monthly Active Users (MAU)
This plan provides you with Basic Analytics, Basic Segmentation, Engagement across all channels, Personalisation using user and events, 5 user journeys, Limited Third part integrations and Email only support.
If you have just acquired your customers, it’s time to retain them with Solo Plan exclusive to you!
- Basic analytics
- Basic segmentation
- Engage across all channels
Free Trial
Salesforce Marketing Cloud
No trial information availableWebEngage
No trial information availableRatings
Meets Requirements
8.2
3,277
8.5
622
Ease of Use
7.6
3,454
8.8
626
Ease of Setup
7.3
1,942
8.3
396
Ease of Admin
7.8
1,714
8.7
264
Quality of Support
7.7
3,091
8.6
615
Has the product been a good partner in doing business?
8.0
1,679
8.8
264
Product Direction (% positive)
7.5
3,170
9.6
600
Features by Category
Email Marketing
7.9
1173
8.8
338
|
Verified
8.4
1169
8.8
330
|
Verified
8.1
1150
8.6
329
|
Verified
8.2
1067
8.4
302
|
Verified
Online Marketing
7.4
1063
8.0
258
7.4
889
8.3
308
|
Verified
7.5
841
8.6
308
|
Verified
7.2
918
8.3
307
|
Verified
7.3
854
Feature Not Available
Lead Management
8.0
1033
8.3
296
|
Verified
7.6
995
8.4
293
|
Verified
8.0
1044
8.7
324
|
Verified
7.9
1025
8.2
270
|
Verified
8.1
1025
8.5
280
|
Verified
7.8
965
8.6
300
|
Verified
7.9
923
8.4
287
|
Verified
8.3
1034
8.4
279
|
Verified
Campaign Management
7.6
874
8.4
296
|
Verified
7.6
771
Feature Not Available
7.1
669
Feature Not Available
6.7
201
Feature Not Available
Social
6.3
376
Feature Not Available
6.6
566
7.8
242
6.8
215
Feature Not Available
7.0
203
7.7
247
6.9
177
7.7
245
Reporting & Analytics
7.4
1067
8.4
330
|
Verified
6.9
892
8.4
321
|
Verified
6.5
770
8.0
306
|
Verified
6.5
716
8.0
299
|
Verified
6.5
703
7.5
242
Platform
7.0
632
8.5
301
|
Verified
7.8
189
8.6
289
|
Verified
8.0
677
8.9
301
|
Verified
7.4
168
8.1
255
|
Verified
7.3
128
8.2
271
|
Verified
8.0
670
8.6
288
|
Verified
7.8
139
Feature Not Available
Agentic AI - Marketing Automation
6.9
8
8.0
18
6.5
9
8.3
17
7.2
10
8.1
16
6.9
9
8.3
16
5.8
8
8.3
16
7.1
8
8.2
16
Integration
8.0
667
8.5
303
|
Verified
7.7
533
8.5
306
|
Verified
7.4
496
8.2
279
|
Verified
Administration
Not enough data
8.6
179
Not enough data
8.0
176
Not enough data
8.2
166
Not enough data
8.7
181
Not enough data
7.9
154
Not enough data
8.4
174
Integrations
Not enough data
8.4
156
Not enough data
8.6
161
Not enough data
8.6
167
Not enough data
8.1
143
Platform
Not enough data
8.3
141
Not enough data
8.3
144
Not enough data
8.2
142
Not enough data
8.3
157
Not enough data
8.2
143
Not enough data
8.5
159
Not enough data
8.3
147
Not enough data
8.5
163
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
8.4
129
|
Verified
Not enough data
8.7
132
|
Verified
Not enough data
7.9
122
|
Verified
Templates
Not enough data
8.2
119
|
Verified
Not enough data
8.6
125
|
Verified
Not enough data
8.5
127
|
Verified
Personalization
Not enough data
8.3
127
|
Verified
Not enough data
8.2
131
|
Verified
Not enough data
8.6
129
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
125
|
Verified
Not enough data
8.3
119
|
Verified
Not enough data
8.7
123
|
Verified
Not enough data
8.8
128
|
Verified
Multichannel
Not enough data
8.6
124
Not enough data
8.7
125
|
Verified
Not enough data
8.5
126
|
Verified
Administration
Not enough data
8.9
126
|
Verified
Not enough data
8.5
128
|
Verified
Not enough data
8.7
127
|
Verified
Not enough data
8.6
127
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.3
29
8.7
256
9.2
28
9.0
258
9.1
29
8.8
259
9.2
28
8.8
265
9.2
30
8.9
258
Analytics
9.2
28
8.5
270
9.3
27
8.3
255
Optimization
9.0
27
8.6
233
9.5
28
8.9
260
9.4
27
8.3
238
8.9
28
8.4
231
Agentic AI - Push Notification
8.6
6
7.3
10
9.3
5
7.0
10
9.0
5
7.0
10
Segmentation
9.0
37
Not enough data
8.5
40
Not enough data
Targeting
9.2
41
Not enough data
9.0
40
Not enough data
Triggered Content
8.5
26
Not enough data
8.2
21
Not enough data
8.9
32
Not enough data
Personalized Content
8.7
31
Not enough data
8.9
24
Not enough data
8.9
39
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.0
29
8.8
222
|
Verified
8.8
28
Feature Not Available
8.8
27
8.6
210
|
Verified
8.6
28
7.9
178
8.9
28
8.5
211
|
Verified
8.6
29
7.4
161
9.1
29
8.9
202
|
Verified
8.9
29
8.8
199
|
Verified
SMS Platform
9.0
27
8.3
223
|
Verified
9.2
28
8.8
224
|
Verified
8.4
29
7.9
150
7.8
29
Feature Not Available
8.4
26
7.9
170
8.6
29
8.7
204
|
Verified
Agentic AI - SMS Marketing
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.7
8
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
6.9
7
Data Sourcing
Not enough data
8.3
119
Not enough data
8.2
118
Not enough data
8.4
117
Not enough data
8.4
122
Intelligence
Not enough data
8.6
121
Not enough data
7.8
122
Not enough data
7.9
116
Platform Basics
8.3
106
8.0
265
8.3
106
8.2
256
8.4
103
8.6
252
8.4
86
8.2
244
8.4
86
8.3
183
Agentic AI - Customer Journey Mapping
7.9
12
6.7
5
Attribution Modeling
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Not enough data
Reporting
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Not enough data
Platform Basics
7.9
42
8.6
272
|
Verified
8.0
44
8.9
273
|
Verified
Platform Data
7.7
49
8.7
280
|
Verified
7.4
45
8.4
263
|
Verified
7.8
47
8.7
275
|
Verified
7.9
44
Feature Not Available
Platform Additional Functionality
8.7
47
8.8
271
|
Verified
8.0
41
8.7
270
|
Verified
8.5
43
8.4
265
Agentic AI - Customer Journey Analytics
Not enough data
7.8
10
Not enough data
6.8
10
Not enough data
8.0
10
Not enough data
7.7
10
Page Customization
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Not enough data
Page Optimization
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Not enough data
Integrations
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Not enough data
Generative AI
7.9
11
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Not enough data
Analytics
7.7
45
Not enough data
7.5
48
Not enough data
Customization
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Not enough data
Loyalty Experience
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Not enough data
Loyalty Platform
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Not enough data
Agentic AI - Loyalty Management
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
Computing
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Not enough data
Experimental Design
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Analytics
7.7
5
Not enough data
8.7
5
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.1
49
Not enough data
8.9
50
Not enough data
8.3
49
Not enough data
9.0
48
Not enough data
9.0
49
Not enough data
8.2
49
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.9
48
Not enough data
8.8
49
Not enough data
8.1
47
Not enough data
8.5
50
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
46
8.3
121
9.1
46
8.9
130
|
Verified
8.3
39
8.2
114
9.1
37
8.4
118
Campaigns
8.7
44
8.3
111
|
Verified
9.0
43
9.1
129
|
Verified
8.8
44
8.9
119
|
Verified
8.8
42
Feature Not Available
9.4
37
9.0
120
9.1
37
8.8
123
Engagement
8.4
42
8.3
110
Platform
8.9
42
8.8
120
8.8
43
8.7
110
|
Verified
8.6
43
8.6
104
Agentic AI - Mobile Marketing
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
Marketing Operations
8.0
92
8.3
214
|
Verified
8.5
107
8.6
224
|
Verified
8.0
99
8.6
233
|
Verified
8.7
105
8.9
230
|
Verified
7.5
76
Feature Not Available
7.9
69
Feature Not Available
Campaign Activity
8.6
100
8.7
231
|
Verified
8.6
114
8.5
237
|
Verified
8.3
89
8.4
229
|
Verified
8.4
102
8.6
230
|
Verified
8.1
92
8.3
223
|
Verified
7.9
73
8.0
198
Agentic AI - Marketing Analytics
8.3
5
8.1
7
8.0
5
8.1
7
8.0
5
8.1
6
Categories
Categories
Shared Categories
Salesforce Marketing Cloud and WebEngage are categorized as Mobile Marketing, SMS Marketing, Push Notification, Customer Journey Mapping, Customer Journey Analytics, Marketing Analytics, Marketing Automation, and Personalization
Unique Categories
Salesforce Marketing Cloud is categorized as A/B Testing, Attribution, Conversational Marketing, Landing Page Builders, Lead Capture, Loyalty Management, and Personalization Engines
WebEngage is categorized as E-Commerce Personalization, Customer Data Platform (CDP), Transactional Email, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Salesforce Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WebEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.5%
Internet
3.5%
Other
55.3%
Financial Services
11.7%
Education Management
11.5%
Marketing and Advertising
7.3%
Information Technology and Services
5.4%
E-Learning
5.4%
Other
58.7%
Alternatives
Discussions
Is Salesforce an ESP?
3 Comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 Comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
What are the unique journeys have you executed which resulted
1 Comment
VJ
Hi Atul,
Here are a few examples of unique journeys executed on the WebEngage dashboard that drove significant results for some clients :
Targeted,...Read more
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