Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) and eTrigue 
At a Glance
Market Segments
Mid-Market (48.2% of reviews)
Small-Business (48.7% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
$600.00 Per Month
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Star Rating
(4,443)4.0 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing planseTrigue
Star Rating
(49)4.3 out of 5
Market Segments
Small-Business (48.7% of reviews)
Pros & Cons
Entry-Level Pricing
$600.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Marketing Cloud excels in multi-channel campaign management, with users praising its ability to create coordinated activities across emails and social media. This capability is highlighted as a significant advantage for businesses looking to enhance their marketing strategies.
- Users say eTrigue stands out for its intuitive interface and ease of use, making it a solid choice for those new to marketing automation. Reviewers appreciate how simple it is to set up automated campaigns and track interactions, which can be a game-changer for small businesses.
- According to verified reviews, Salesforce Marketing Cloud has a broader range of features, particularly in segmentation and personalization. Users note that its advanced capabilities allow for deep customization, which is essential for targeting specific customer segments effectively.
- Reviewers mention that eTrigue provides excellent lead nurturing tools, making it easier for users to manage their marketing efforts and generate leads. This focus on nurturing prospects is particularly beneficial for small businesses looking to grow their customer base.
- Users highlight the quality of support from eTrigue, with many praising its responsiveness and helpfulness. This level of support can be crucial for businesses that may not have extensive marketing resources or expertise.
- G2 reviewers indicate that while Salesforce Marketing Cloud has a higher overall satisfaction score, eTrigue's users report a more favorable experience in terms of ease of setup and administration. This difference suggests that eTrigue may be better suited for smaller teams or those with limited technical resources.
Pricing
Entry-Level Pricing
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
eTrigue
eTrigue (up to 1,000 email records)
$600.00
Per Month
- Includes all product features & full functionality, live support, unlimited: users, landing pages, forms and emails.
Free Trial
Agentforce Marketing (formerly Salesforce Marketing Cloud)
No trial information availableeTrigue
No trial information availableRatings
Meets Requirements
8.2
3,280
8.7
36
Ease of Use
7.6
3,457
8.8
37
Ease of Setup
7.3
1,945
8.6
23
Ease of Admin
7.8
1,715
9.0
21
Quality of Support
7.7
3,094
9.2
34
Has the product been a good partner in doing business?
8.0
1,680
9.4
21
Product Direction (% positive)
7.5
3,173
8.1
36
Features by Category
Email Marketing
7.9
1174
8.6
30
|
Verified
8.4
1171
9.0
29
|
Verified
8.1
1151
8.0
29
|
Verified
8.2
1069
9.0
24
|
Verified
Online Marketing
7.4
1064
8.0
28
|
Verified
7.4
890
7.5
21
|
Verified
7.5
842
7.5
16
|
Verified
7.2
918
7.6
16
|
Verified
7.3
854
8.4
19
|
Verified
Lead Management
8.0
1033
8.6
29
|
Verified
7.6
995
8.5
27
|
Verified
8.0
1044
8.6
27
|
Verified
7.9
1025
8.4
20
|
Verified
8.1
1025
8.8
30
|
Verified
7.8
965
8.6
23
|
Verified
7.9
923
8.7
26
|
Verified
8.3
1034
7.5
21
|
Verified
Campaign Management
7.6
875
8.9
24
|
Verified
7.6
771
9.1
23
|
Verified
7.1
669
8.1
13
|
Verified
6.7
201
8.0
5
Social
6.3
376
8.5
8
6.6
566
8.5
9
|
Verified
6.9
216
8.8
8
|
Verified
7.0
203
8.3
7
6.9
177
Not enough data
Reporting & Analytics
7.4
1068
8.6
30
|
Verified
6.9
892
8.3
24
|
Verified
6.5
770
7.9
18
|
Verified
6.5
716
7.4
12
|
Verified
6.5
703
7.5
12
|
Verified
Platform
7.0
632
8.2
15
|
Verified
7.8
191
7.8
6
8.0
679
9.0
16
|
Verified
7.4
168
7.6
7
|
Verified
7.4
129
8.5
9
|
Verified
8.0
670
8.9
16
|
Verified
7.8
139
8.5
11
|
Verified
Agentic AI - Marketing Automation
7.2
9
Not enough data
6.5
9
Not enough data
7.2
10
Not enough data
6.9
9
Not enough data
5.8
8
Not enough data
7.1
8
Not enough data
Integration
8.0
668
8.9
18
|
Verified
7.7
535
8.6
13
|
Verified
7.4
497
7.6
9
|
Verified
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.3
29
Not enough data
9.2
28
Not enough data
9.1
29
Not enough data
9.2
28
Not enough data
9.2
30
Not enough data
Analytics
9.2
28
Not enough data
9.3
27
Not enough data
Optimization
9.0
27
Not enough data
9.5
28
Not enough data
9.4
27
Not enough data
8.9
28
Not enough data
Agentic AI - Push Notification
8.6
6
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Segmentation
9.0
37
Not enough data
8.5
40
Not enough data
Targeting
9.2
41
Not enough data
9.0
40
Not enough data
Triggered Content
8.5
26
Not enough data
8.2
21
Not enough data
8.9
32
Not enough data
Personalized Content
8.7
31
Not enough data
8.9
24
Not enough data
8.9
39
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.1
30
Not enough data
8.8
28
Not enough data
8.8
27
Not enough data
8.6
28
Not enough data
8.9
28
Not enough data
8.6
29
Not enough data
9.1
30
Not enough data
8.9
29
Not enough data
SMS Platform
9.0
27
Not enough data
9.2
28
Not enough data
8.4
29
Not enough data
7.8
29
Not enough data
8.4
26
Not enough data
8.6
29
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.4
86
Not enough data
Agentic AI - Customer Journey Mapping
7.9
12
Not enough data
Attribution Modeling
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Not enough data
Reporting
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Not enough data
Platform Basics
7.9
42
Not enough data
8.0
44
Not enough data
Platform Data
7.7
49
Not enough data
7.4
45
Not enough data
7.8
47
Not enough data
7.9
44
Not enough data
Platform Additional Functionality
8.7
47
Not enough data
8.0
41
Not enough data
8.5
43
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Not enough data
Page Optimization
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Not enough data
Integrations
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Not enough data
Generative AI
7.9
11
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Not enough data
Analytics
7.7
45
Not enough data
7.5
48
Not enough data
Customization
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Not enough data
Loyalty Experience
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Not enough data
Loyalty Platform
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Not enough data
Agentic AI - Loyalty Management
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
Computing
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Not enough data
Experimental Design
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Analytics
7.7
5
Not enough data
8.7
5
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
46
Not enough data
9.1
46
Not enough data
8.3
39
Not enough data
9.1
37
Not enough data
Campaigns
8.7
44
Not enough data
9.0
43
Not enough data
8.8
44
Not enough data
8.8
42
Not enough data
9.4
37
Not enough data
9.1
37
Not enough data
Engagement
8.4
42
Not enough data
Platform
8.9
42
Not enough data
8.8
43
Not enough data
8.6
43
Not enough data
Agentic AI - Mobile Marketing
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
Marketing Operations
8.0
92
Not enough data
8.5
107
Not enough data
8.0
99
Not enough data
8.7
105
Not enough data
7.5
76
Not enough data
7.9
69
Not enough data
Campaign Activity
8.6
100
Not enough data
8.6
114
Not enough data
8.3
89
Not enough data
8.4
102
Not enough data
8.1
92
Not enough data
7.9
73
Not enough data
Agentic AI - Marketing Analytics
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Categories
Categories
Shared Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) and eTrigue are categorized as Marketing Automation
Unique Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) is categorized as Mobile Marketing, A/B Testing, SMS Marketing, Push Notification, Customer Journey Mapping, Attribution, Conversational Marketing, Customer Journey Analytics, Landing Page Builders, Lead Capture, Loyalty Management, Marketing Analytics, Personalization, and Personalization Engines
eTrigue has no unique categories
Reviews
Reviewers' Company Size
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
eTrigue
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.6%
Internet
3.5%
Other
55.3%
Information Technology and Services
20.5%
Computer Software
17.9%
Marketing and Advertising
10.3%
Computer Hardware
5.1%
Publishing
5.1%
Other
41.0%
Alternatives
Discussions
Is Salesforce an ESP?
3 Comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 Comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
eTrigue has no discussions with answers
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