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Compare Salesforce Marketing Cloud Engagement and iContact 
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At a Glance
Market Segments
Mid-Market (40.6% of reviews)
Small-Business (63.7% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
Free
Salesforce Marketing Cloud Engagement
Star Rating
(1,783)4.0 out of 5
Market Segments
Mid-Market (40.6% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansiContact
Star Rating
(1,238)4.1 out of 5
Market Segments
Small-Business (63.7% of reviews)
Entry-Level Pricing
Free
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Marketing Cloud Engagement excels in integration capabilities, particularly with its high score of 9.5 in integration, allowing seamless connections with various platforms, while iContact, with a score of 8.7, offers decent integration but lacks the breadth of partner applications.
- Reviewers mention that iContact shines in ease of use, scoring 8.3 compared to Salesforce's 7.7, making it a more user-friendly option for small businesses looking for straightforward email marketing solutions.
- G2 users highlight that Salesforce Marketing Cloud Engagement offers superior campaign automation features, scoring 9.7, which allows for more sophisticated marketing strategies, whereas iContact's automation features, while effective, do not reach the same level of complexity.
- Users on G2 report that iContact provides a free entry-level price, making it accessible for small businesses, while Salesforce Marketing Cloud Engagement starts at $1,250, which may be a barrier for smaller organizations.
- Reviewers say that Salesforce Marketing Cloud Engagement has a robust email deliverability management system, scoring 8.3, which is crucial for high-volume sending, while iContact, with a score of 8.5, offers good deliverability but may not match the advanced features of Salesforce.
- Users report that both platforms have strong analytics capabilities, but Salesforce Marketing Cloud Engagement's campaign performance analytics score of 9.3 is noted as more comprehensive compared to iContact's 9.2, providing deeper insights into marketing effectiveness.
Pricing
Entry-Level Pricing
Salesforce Marketing Cloud Engagement
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
iContact
iContact Free
Free
Visit iContact.com to create your free account.
- Up to 250 Contacts
- Up to 5,000 Sends per month
- Drag & Drop Email Designer
Free Trial
Salesforce Marketing Cloud Engagement
No trial information availableiContact
No trial information availableRatings
Meets Requirements
8.3
1,329
8.4
1,062
Ease of Use
7.7
1,462
8.3
1,067
Ease of Setup
7.3
731
8.4
473
Ease of Admin
7.6
544
8.5
481
Quality of Support
7.7
1,257
8.7
1,005
Has the product been a good partner in doing business?
8.0
538
8.8
472
Product Direction (% positive)
7.5
1,280
7.5
1,038
Features by Category
Email Marketing
8.2
946
|
Verified
8.5
714
|
Verified
8.1
964
|
Verified
8.4
735
|
Verified
8.6
941
|
Verified
8.9
685
|
Verified
8.1
972
|
Verified
8.3
722
|
Verified
8.6
978
|
Verified
8.8
738
|
Verified
8.3
950
|
Verified
8.5
710
|
Verified
8.2
813
|
Verified
8.3
523
|
Verified
8.5
300
|
Verified
8.8
107
|
Verified
8.4
209
8.9
94
|
Verified
Reporting & Analytics
8.0
772
|
Verified
8.1
412
|
Verified
8.1
904
|
Verified
8.5
655
|
Verified
Generative AI
7.8
82
9.2
19
7.9
85
9.4
18
Agentic AI - Email Marketing
8.0
17
Not enough data
8.0
18
Not enough data
8.2
18
Not enough data
8.3
18
Not enough data
8.6
18
Not enough data
Integration
8.0
449
|
Verified
8.5
266
|
Verified
7.8
403
|
Verified
7.9
161
|
Verified
8.0
382
|
Verified
7.9
144
|
Verified
8.8
189
|
Verified
8.6
37
|
Verified
8.4
182
|
Verified
8.2
44
|
Verified
8.3
169
|
Verified
8.7
33
|
Verified
Administration
9.5
21
Not enough data
9.3
21
Not enough data
8.6
21
Not enough data
8.9
22
Not enough data
9.0
21
Not enough data
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
9.3
22
Not enough data
9.7
21
Not enough data
9.6
22
Not enough data
9.6
21
Not enough data
Campaigns
9.3
29
Not enough data
9.2
28
Not enough data
9.1
29
Not enough data
9.1
27
Not enough data
9.2
28
Not enough data
Analytics
9.2
28
Not enough data
9.3
27
Not enough data
Optimization
9.0
27
Not enough data
9.5
28
Not enough data
9.4
27
Not enough data
8.9
28
Not enough data
Agentic AI - Push Notification
8.7
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Templates
8.4
52
Not enough data
8.1
53
Not enough data
8.5
51
Not enough data
8.5
52
Not enough data
Edit
8.6
49
Not enough data
8.7
50
Not enough data
9.0
49
Not enough data
Logistics
9.0
49
Not enough data
8.0
49
Not enough data
8.5
51
Not enough data
8.6
51
Not enough data
Generative AI
8.1
40
Not enough data
8.2
39
Not enough data
Agentic AI - Email Template Builder
8.3
9
Not enough data
8.3
9
Not enough data
Text Messaging
9.3
26
Not enough data
8.8
28
Not enough data
9.0
27
Not enough data
9.0
26
Not enough data
9.0
26
Not enough data
8.6
28
Not enough data
9.3
27
Not enough data
9.0
28
Not enough data
SMS Platform
9.1
26
Not enough data
9.4
27
Not enough data
8.5
28
Not enough data
7.9
28
Not enough data
8.7
26
Not enough data
9.0
27
Not enough data
Agentic AI - SMS Marketing
8.7
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Platform Basics
8.4
59
Not enough data
8.5
59
Not enough data
8.7
59
Not enough data
8.6
58
Not enough data
8.6
59
Not enough data
Agentic AI - Customer Journey Mapping
8.2
10
Not enough data
Content & Collaboration
9.3(won by default)
32
Not enough data
9.3(won by default)
31
Not enough data
9.1(won by default)
31
Not enough data
9.2(won by default)
31
Not enough data
9.1(won by default)
31
Not enough data
9.1(won by default)
30
Not enough data
Social Management
9.3(won by default)
33
Not enough data
8.8(won by default)
33
Not enough data
9.2(won by default)
32
Not enough data
9.1(won by default)
31
Not enough data
8.9(won by default)
30
Not enough data
9.1(won by default)
31
Not enough data
9.0(won by default)
25
Not enough data
Agentic AI - Social Media Management
8.5(won by default)
8
Not enough data
8.8(won by default)
8
Not enough data
8.5(won by default)
8
Not enough data
8.8(won by default)
8
Not enough data
9.2(won by default)
8
Not enough data
9.0(won by default)
8
Not enough data
9.0(won by default)
8
Not enough data
Analysis
8.7
41
Not enough data
9.2
41
Not enough data
8.3
39
Not enough data
9.1
37
Not enough data
Campaigns
8.8
39
Not enough data
9.1
37
Not enough data
9.0
39
Not enough data
9.0
37
Not enough data
9.4
37
Not enough data
9.1
37
Not enough data
Engagement
8.9
37
Not enough data
Platform
9.1
37
Not enough data
9.0
38
Not enough data
8.8
38
Not enough data
Agentic AI - Mobile Marketing
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
Categories
Categories
Shared Categories
Salesforce Marketing Cloud Engagement and iContact are categorized as Email Marketing
Unique Categories
Salesforce Marketing Cloud Engagement is categorized as SMS Marketing, Push Notification, Email Template Builder, Customer Journey Mapping, Mobile Marketing, Location-Based Marketing, and Social Media Management
iContact has no unique categories
Reviews
Reviewers' Company Size
Salesforce Marketing Cloud Engagement
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
iContact
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.0%
Information Technology and Services
7.2%
Computer Software
5.5%
Financial Services
5.3%
Non-Profit Organization Management
4.6%
Other
63.4%
Marketing and Advertising
10.9%
Information Technology and Services
4.7%
Non-Profit Organization Management
4.6%
Financial Services
3.8%
Real Estate
3.6%
Other
72.5%
Alternatives
Discussions
Is Salesforce an ESP?
3 Comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 Comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
how can i contact to support ?
2 Comments
PC
1-877-968-3996
support@icontact.com
Live Chat on their websiteRead more
How much does iContact cost?
2 Comments
JC
My office pays $420 yearly to send unlimited emails, but with a database of only 2500 emails max.Read more
What is email marketing?
1 Comment
SL
Out of all the marketing channels, email is the most responsive and cheapest way to reach your clients and prospects.Read more
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