# Best Marketing Automation Software - Page 3 *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Marketing automation software helps businesses streamline and scale their marketing efforts by automating campaigns, workflows, or tasks across multiple channels. These platforms serve as a centralized marketing database to enable teams to create segmented, personalized, and timely marketing experiences for customers or prospects based on customer interaction data. These marketing automation tools should ideally support omnichannel marketing engagement across email, SMS, WhatsApp, social media, direct mail, digital advertising, and more. A key component of marketing automation tools is the ability to create highly personalized journeys based on user behavior, preferences, and lifecycle stage. By leveraging dynamic content, segmentation, and behavioral triggers, marketers can tailor messages to individual users in real time. This level of personalization improves engagement and conversion rates by reaching customers through the right channel at the right time. Marketing automation products often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm), [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [social media management software](https://www.g2.com/categories/social-media-mgmt), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), and [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). While marketing automation tools do include [email marketing](https://www.g2.com/categories/email-marketing) features, products in G2's Marketing Automation category are excluded from the Email Marketing software category, which houses tools that primarily address automation in the email channel. To qualify for inclusion in the Marketing Automation category, a product must: - Automate two or more of the following workflows: email, social media, SMS, and digital ads - Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation, and detailed performance reporting - Act as a central marketing database for marketing information and interactions - Allow dynamic segmentation of marketing campaign targets - Contact targets across multiple channels after specific actions, triggers, or periods of time - Generate forms and landing pages to collect prospect information - Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and campaign return-on-investment (ROI) - Provide personalization features to tailor marketing campaigns based on customer behavior - Integrate with sales or marketing software such as CRM, CDP, or e-commerce platforms - Not be categorized in the email marketing software category — products must cater to multiple channels, including email marketing ## Top Marketing Automation Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5.0 (14,198 reviews) | CRM-connected marketing automation | "[All-in-One Hubspot with Seamless Integrations and Invaluable CSM Support](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-12964858)" | | 2 | [Insider One](https://www.g2.com/products/insider-one/reviews) | 4.8/5.0 (1,390 reviews) | — | "[Insider One unifies data and channels with a truly fluid Journey Orchestration](https://www.g2.com/survey_responses/insider-one-review-13037392)" | | 3 | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5.0 (14,172 reviews) | Customer journey automation for email-led campaigns | "[Efficient Automation with Solid Support](https://www.g2.com/survey_responses/activecampaign-review-11726223)" | | 4 | [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5.0 (1,662 reviews) | Omnichannel lifecycle messaging | "[Smooth sailing](https://www.g2.com/survey_responses/braze-review-8154150)" | | 5 | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.6/5.0 (1,310 reviews) | E-commerce email and SMS automation | "[Easy-to-Use Platform for Email Marketing Automation](https://www.g2.com/survey_responses/klaviyo-review-12959044)" | | 6 | [Attentive](https://www.g2.com/products/attentive/reviews) | 4.5/5.0 (1,378 reviews) | — | "[Switching from Klaviyo to Attentive](https://www.g2.com/survey_responses/attentive-review-11448839)" | | 7 | [Customer.io](https://www.g2.com/products/customer-io/reviews) | 4.4/5.0 (829 reviews) | — | "[Powerful Automation with Excellent Personalization Capabilities](https://www.g2.com/survey_responses/customer-io-review-12798023)" | | 8 | [Omnisend](https://www.g2.com/products/omnisend/reviews) | 4.6/5.0 (1,169 reviews) | E-commerce email and SMS campaign setup | "[Omnisend Gives Us Full Control Over Branded Email & SMS Automation](https://www.g2.com/survey_responses/omnisend-review-13029949)" | | 9 | [HighLevel](https://www.g2.com/products/highlevel/reviews) | 4.6/5.0 (631 reviews) | — | "[Fantastic Onboarding with HighLevel — Expert Support, Automation & All-in-One CRM](https://www.g2.com/survey_responses/highlevel-review-13050560)" | | 10 | [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) | 4.1/5.0 (3,025 reviews) | B2B lead nurturing and campaign automation | "[Scalable, Flexible Platform for Complex Marketing Automation](https://www.g2.com/survey_responses/adobe-marketo-engage-review-12880708)" | ## G2 Grid® for Marketing Automation Software ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=43119&focus%5B%5D=1934&focus%5B%5D=20732&focus%5B%5D=22329&focus%5B%5D=88175&focus%5B%5D=3644&focus%5B%5D=18316) Highlighted products: HubSpot Marketing Hub, Insider One, ActiveCampaign, Braze, Klaviyo, Attentive, Omnisend, and Customer.io. Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=insider-one&focus%5B%5D=activecampaign&focus%5B%5D=braze&focus%5B%5D=klaviyo&focus%5B%5D=attentive&focus%5B%5D=omnisend&focus%5B%5D=customer-io) ## How Many Marketing Automation Software Products Does G2 Track? **Total Products under this Category:** 508 ### Category Stats (Jul 2026) - **Average Rating**: 4.42/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Jobin.cloud (+3.53%) - Among all products in this category, Jobin.cloud recorded the largest rating increase compared to last month *Last updated: July 14, 2026* ## How Does G2 Rank Marketing Automation Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 92,600+ Authentic Reviews - 508+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Marketing Automation Software Is Best for Your Use Case? - **Leader:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - **Highest Performer:** [Evam](https://www.g2.com/products/evam/reviews) - **Easiest to Use:** [ContactPigeon](https://www.g2.com/products/contactpigeon/reviews) - **Top Trending:** [HighLevel](https://www.g2.com/products/highlevel/reviews) - **Best Free Software:** [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) --- **Sponsored** ### GetResponse GetResponse is a lifecycle automation platform for businesses that want to drive more consistent, repeatable revenue across the entire customer journey. We help you move customers from first touch to first purchase, repeat purchase, and reactivation - using email, SMS, push notifications, and lifecycle automation across every stage of the customer journey With built-in deliverability, behavioral triggers, and deep integrations, you can launch faster, reduce manual work, and turn your lifecycle into a predictable revenue system. No disconnected tools. No campaign chaos. Just one system designed to move customers forward. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-07-15T08%3A15%3A24Z&secure%5Bdisplayable_resource_id%5D=36&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=36&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=2621&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation&secure%5Btoken%5D=b456587b42056b6378484f53b8cb205d3817fcbeaedeaa0a03bc07c722a1ced9&secure%5Burl%5D=https%3A%2F%2Fwww.getresponse.com%2Fmax%2Fbook-a-demo%3Futm_campaign%3DEU_EN_G2_Click_Campaign_GR_MAX_Only%26utm_medium%3Dcpc%26utm_source%3Dg2&secure%5Burl_type%5D=book_demo) --- ## Marketing Automation Software Features & Capabilities ### What are the Best Marketing Automation Software with Online Behavior Tracking? Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. **Top-rated Marketing Automation Software for Online Behavior Tracking:** - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) [Explore Marketing Automation Software with Online Behavior Tracking](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking) ### What are the Best Marketing Automation Software with Search Tracking and Optimization? Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. **Top-rated Marketing Automation Software for Search Tracking and Optimization:** - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Braze](https://www.g2.com/products/braze/reviews) [Explore Marketing Automation Software with Search Tracking and Optimization](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization) ### What are the Best Marketing Automation Software with Social Listening? Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. **Top-rated Marketing Automation Software for Social Listening:** - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Omnisend](https://www.g2.com/products/omnisend/reviews) [Explore Marketing Automation Software with Social Listening](https://www.g2.com/categories/marketing-automation/f/social-listening) ### What are the Best Marketing Automation Software with Event / Webinar Marketing? Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. **Top-rated Marketing Automation Software for Event / Webinar Marketing:** - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) [Explore Marketing Automation Software with Event / Webinar Marketing](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing) ### What are the Best Marketing Automation Software with SEO / Keyword Analytics? Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. **Top-rated Marketing Automation Software for SEO / Keyword Analytics:** - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) [Explore Marketing Automation Software with SEO / Keyword Analytics](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics) ## What Are the Top-Rated Marketing Automation Software Products in 2026? ### 1. [Odoo Marketing Automation](https://www.g2.com/products/odoo-marketing-automation/reviews) Odoo allows users to easily craft sophisticated end-to-end customer journeys, design engaging email campaigns in minutes, and allows them to seamlessly create automatic (and targeted) marketing campaigns. That’s right! Odoo has simplified the process entirely, and let’s users fully customize and create automatic (and targeted) marketing campaigns. Simply segment your prospects database to deliver the right message to the right prospect at the right time. Users can also set up advanced marketing workflows centered around your prospects. You can then nurture them efficiently (and effectively) through your sales funnel, 24/7! With Odoo, you can easily customize your workflows, thanks to their beautiful visual interface. Creating a multi-stage campaign, with several paths, is as simple as two-step campaigns. Add new actions and select “Time Triggers” directly on your workflow. Users can automate a whole lot more than just emails. Trigger any action you need to streamline your workflow. Create end-to-end customer journeys, and use those workflows to automate tasks, such as: moving a lead forward in the sales funnel, assigning engaged prospects to your sales team, updating a record, and much, much more! Users can utilize “if/then” actions to perform specific tasks after an email has been opened, clicked, or replied. Talk about marketing automation! You can easily automate your marketing processes with the Odoo Suite of Marketing Apps - they have it all! **Average Rating:** 4.5/5.0 **Total Reviews:** 32 **How Do G2 Users Rate Odoo Marketing Automation?** - **Has the product been a good partner in doing business?:** 7.9/10 (Category avg: 9.0/10) - **Customization :** 8.5/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.5/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.2/10 (Category avg: 8.5/10) **Who Is the Company Behind Odoo Marketing Automation?** - **Seller:** [Odoo](https://www.g2.com/sellers/odoo) - **Year Founded:** 2005 - **HQ Location:** Brussels, Belgium - **Twitter:** @Odoo (55,391 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/633558/ (8,467 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 61% Small-Business, 25% Mid-Market #### What Are Odoo Marketing Automation's Pros and Cons? **Pros:** - Ease of Use (10 reviews) - Automation (8 reviews) - Time-Saving (8 reviews) - Automation Efficiency (7 reviews) - Automation Features (7 reviews) **Cons:** - Learning Curve (6 reviews) - Limited Features (5 reviews) - Learning Difficulty (4 reviews) - Steep Learning Curve (4 reviews) - Dashboard Issues (3 reviews) ### What Do G2 Reviewers Say About Odoo Marketing Automation? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Odoo Marketing Automation, finding it clean, efficient, and user-friendly. - Users value the **clean and efficient automation** of Odoo Marketing Automation, significantly saving time and streamlining workflows. - Users value the **time-saving automation** of Odoo Marketing Automation, making complex tasks quick and efficient. - Users value the **automation efficiency** of Odoo Marketing Automation, which significantly simplifies workflow management and saves time. - Users appreciate the **seamless automation features** of Odoo Marketing Automation, helping save time and simplify workflows. **Cons:** - Users find the **steep learning curve** of Odoo Marketing Automation challenging, especially for those unfamiliar with its ecosystem. - Users find Odoo Marketing Automation has **limited features** , requiring technical skills for more advanced customization and automation. - Users find the **learning difficulty** in Odoo Marketing Automation can be overwhelming for new users implementing complex workflows. - Users report a **steep learning curve** with Odoo Marketing Automation, making it challenging for non-technical individuals to adapt. - Users face **dashboard issues** with channels that reappear despite being hidden, complicating their user experience. #### What Are Recent G2 Reviews of Odoo Marketing Automation? **"[Great CRM and Automation Integration](https://www.g2.com/survey_responses/odoo-marketing-automation-review-12814497)"** **Rating:** 4.5/5.0 stars *— LAKSHAY S.* [Read full review](https://www.g2.com/survey_responses/odoo-marketing-automation-review-12814497) --- **"[Odoo’s Modular, Customizable All-in-One Platform with an Intuitive UI](https://www.g2.com/survey_responses/odoo-marketing-automation-review-12744935)"** **Rating:** 4.0/5.0 stars *— Verified User in Oil & Energy* [Read full review](https://www.g2.com/survey_responses/odoo-marketing-automation-review-12744935) --- #### What Are G2 Users Discussing About Odoo Marketing Automation? - [What is the best software for marketing automation?](https://www.g2.com/discussions/odoo-marketing-automation-what-is-the-best-software-for-marketing-automation) - [What are marketing automation features?](https://www.g2.com/discussions/odoo-marketing-automation-what-are-marketing-automation-features) - [What are the four key features of marketing automation software?](https://www.g2.com/discussions/odoo-marketing-automation-what-are-the-four-key-features-of-marketing-automation-software) - [What is Odoo marketing automation?](https://www.g2.com/discussions/what-is-odoo-marketing-automation) ### 2. [Nvecta](https://www.g2.com/products/nvecta/reviews) Nvecta is an AI-powered marketing automation and CDP solution. It provides an omnichannel experience that helps you reach your desired audience through email, SMS, push notifications, pop-ups, and much more. With Nvecta, you can send automated campaigns to target your audience at the right time. Moreover, it allows you to send personalized campaigns to connect with your audience on a more personal level. Its easy-to-use interface, along with a drag-and-drop editor, makes it easier to customize your campaigns and journeys. Its in-depth campaign analytics help you measure campaign performance and adjust your campaigns accordingly. Key Features Real-time Data & Personalization Segmentation & Targeting Omnichannel Communication A/B Testing Analytics & Reporting Exit-Intent Targeting Drip Campaigns Dynamic Content Injection Seamless Third-Party App Integration **Average Rating:** 4.8/5.0 **Total Reviews:** 334 **How Do G2 Users Rate Nvecta?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10) - **Customization :** 9.4/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.4/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.5/10 (Category avg: 8.5/10) **Who Is the Company Behind Nvecta?** - **Seller:** [Nvecta](https://www.g2.com/sellers/nvecta) - **Year Founded:** 2011 - **HQ Location:** Delhi, IN - **LinkedIn® Page:** https://www.linkedin.com/company/nvecta/ (58 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Search Engine Optimization Executive, Search Engine Optimization Specialist - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 69% Small-Business, 28% Mid-Market #### What Are Nvecta's Pros and Cons? **Pros:** - Helpful (128 reviews) - Automation (121 reviews) - Ease of Use (116 reviews) - Customer Engagement (95 reviews) - Customer Support (92 reviews) **Cons:** - Learning Curve (50 reviews) - Missing Features (48 reviews) - Expensive (41 reviews) - Limited Customization (34 reviews) - Not Intuitive (32 reviews) ### What Do G2 Reviewers Say About Nvecta? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **user-friendly interface** of NotifyVisitors, making marketing campaigns effortless and efficient. - Users appreciate the **automation capabilities** of NotifyVisitors, enabling seamless client journeys with minimal effort and maximum efficiency. - Users love the **ease of use** of Nvecta, praising its user-friendly interface and simple onboarding process. - Users commend the **exceptional customer engagement** of Nvecta, praising its user-friendly interface and responsive support team. - Users highlight the **excellent customer support** of Nvecta, appreciating the fast and helpful assistance available. **Cons:** - Users find the **learning curve challenging** , making it difficult for new users to fully grasp the tool's features. - Users are frustrated by **missing features** like limited customization and difficult navigation in Nvecta's system. - Users find Nvecta to be **extremely costly** , making it difficult for new businesses to afford its services. - Users note the **limited customization** options in Nvecta, hindering flexibility and usability as the firm develops. - Users find the **interface not intuitive** , struggling with customization and navigation in the Nvecta platform. #### What Are Recent G2 Reviews of Nvecta? **"[Effortlessly Activates Customer Data into Personalized Campaigns](https://www.g2.com/survey_responses/nvecta-review-12189652)"** **Rating:** 4.0/5.0 stars *— sakthivel 2.* [Read full review](https://www.g2.com/survey_responses/nvecta-review-12189652) --- **"[All-in-One Engagement Platform That's Easy for Beginners](https://www.g2.com/survey_responses/nvecta-review-12103392)"** **Rating:** 4.5/5.0 stars *— Nishant S.* [Read full review](https://www.g2.com/survey_responses/nvecta-review-12103392) --- #### What Are G2 Users Discussing About Nvecta? - [What is NotifyVisitors used for?](https://www.g2.com/discussions/what-is-notifyvisitors-used-for) - 1 upvote ### 3. [Ometria](https://www.g2.com/products/ometria/reviews) Ometria is the first and only customer data experience platform (CDXP) built for retail brands. We're proud to help brands create marketing experiences their customers love every day. We believe that retail marketing teams perform best when they're given tools that are made for the job at hand. That's why Ometria is purpose-built with a laser focus on providing the most effective and efficient solution to today's retail challenges. With Al driven insights, segmentation capabilities, and a centralized dashboard, retail organizations have real-time access to valuable insights needed to create and deliver impactful and efficient campaigns, leading to stronger customer relationships and increased revenue. Forrester Consulting's TEI (Total Economic Impact) study found that our CDXP delivers: - 420% ROI over three years - 15% increase in CLTV - 18% increase in repurchase rate - 25% efficiency gains - \< 6 month payback period We are proud to support best-in-class retail brands including Steve Madden, Sephora, Victoria Beckham, Fred Perry, Holt Renfrew and many more. **Average Rating:** 4.7/5.0 **Total Reviews:** 40 **How Do G2 Users Rate Ometria?** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.0/10) - **Customization :** 7.8/10 (Category avg: 8.4/10) - **Performance and Reliability:** 7.8/10 (Category avg: 8.7/10) - **Workflow Capability:** 7.6/10 (Category avg: 8.5/10) **Who Is the Company Behind Ometria?** - **Seller:** [Ometria](https://www.g2.com/sellers/ometria) - **Year Founded:** 2013 - **HQ Location:** London, London - **Twitter:** @OmetriaData (2,378 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2890164/ (151 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 59% Mid-Market, 24% Enterprise #### What Are Ometria's Pros and Cons? **Pros:** - Customer Support (12 reviews) - Customer Engagement (10 reviews) - Email Marketing (10 reviews) - Analytics (9 reviews) - Analytics Expertise (9 reviews) **Cons:** - Learning Curve (6 reviews) - Limited Features (5 reviews) - Time-Consuming (5 reviews) - Complexity (4 reviews) - Complex Reporting (3 reviews) ### What Do G2 Reviewers Say About Ometria? *AI-generated summary from verified user reviews* **Pros:** - Users commend Ometria for its **outstanding customer support** , greatly enhancing their experience and platform utilization. - Users praise Ometria for its **great customer engagement capabilities** , unifying data and personalizing experiences effortlessly. - Users praise Ometria for its **exceptional email marketing capabilities** , facilitating seamless integration and precise audience segmentation. - Users praise Ometria for its **powerful analytics** , enabling effective customer segmentation and targeted marketing campaigns. - Users value Ometria's **analytics expertise** , enhancing targeted campaigns through advanced customer segmentation and predictive insights. **Cons:** - Users report a challenging **learning curve** with Ometria, especially regarding features and complex reporting options. - Users note Ometria's **limited features** , especially in custom reporting and data analysis, affecting overall usability. - Users find that the **reporting process can be time-consuming** , particularly when analyzing complex customer data accurately. - Users find the **complexity of Ometria** can lead to miscommunication and delays, especially with new feature adoption. - Users find the **complex reporting** in Ometria overwhelming, often leading to misunderstandings and a steeper learning curve. #### What Are Recent G2 Reviews of Ometria? **"[A powerful CRM platform that rewards the patient user](https://www.g2.com/survey_responses/ometria-review-10878864)"** **Rating:** 4.0/5.0 stars *— Namrata T.* [Read full review](https://www.g2.com/survey_responses/ometria-review-10878864) --- **"[Great Support and Easy-to-Use Platform for Channel Orchestration & CDP](https://www.g2.com/survey_responses/ometria-review-12239411)"** **Rating:** 4.5/5.0 stars *— Verified User in Apparel & Fashion* [Read full review](https://www.g2.com/survey_responses/ometria-review-12239411) --- #### What Are G2 Users Discussing About Ometria? - [How do you use Ometria?](https://www.g2.com/discussions/how-do-you-use-ometria) - [What is the use of Ometria?](https://www.g2.com/discussions/what-is-the-use-of-ometria) - [Where is Ometria based?](https://www.g2.com/discussions/where-is-ometria-based) - [What does Ometria do?](https://www.g2.com/discussions/what-does-ometria-do) ### 4. [Maestra](https://www.g2.com/products/maestraplatform/reviews) Maestra is an all-in-one personalization platform for DTC brands that helps personalize beyond email & SMS to drive +15% conversions. What’s included out of the box: - Real‑time CDP: unified profiles, identity resolution, calculated/custom fields, and product feeds - Omnichannel messaging: Email, SMS, MMS, RCS, push, messengers, chatbots, and ad-audience sync - Site & App personalization: pop‑ups, stories, banners/bars, surveys, and other dynamic blocks - Product personalization: recommendations, product quizzes, and product-feed images - Price personalization: loyalty bonuses, personal discounts, and referral systems - Analytics: reporting, segmentation, ad optimization, and attribution - White-glove service to ensure results and help brands get full value from the platform **Average Rating:** 4.7/5.0 **Total Reviews:** 73 **How Do G2 Users Rate Maestra?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10) - **Customization :** 9.2/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.5/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.4/10 (Category avg: 8.5/10) **Who Is the Company Behind Maestra?** - **Seller:** [Maestra](https://www.g2.com/sellers/maestra) - **Company Website:** https://maestra.io/ - **Year Founded:** 2022 - **HQ Location:** Arlington, MA - **LinkedIn® Page:** https://www.linkedin.com/company/maestraplatform/ (101 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 46% Mid-Market, 36% Small-Business #### What Are Maestra's Pros and Cons? **Pros:** - Customer Support (35 reviews) - Ease of Use (26 reviews) - Helpful (25 reviews) - Automation (16 reviews) - Integrations (16 reviews) **Cons:** - Learning Curve (11 reviews) - Not Intuitive (7 reviews) - Segmentation Issues (6 reviews) - Complex Navigation (5 reviews) - Limited Features (5 reviews) ### What Do G2 Reviewers Say About Maestra? *AI-generated summary from verified user reviews* **Pros:** - Users value the **exceptional customer support** from Maestra, enjoying tailored assistance that enhances their workflow efficiency. - Users appreciate the **ease of use** in Maestra, highlighted by its intuitive interface and dedicated support. - Users appreciate the **exceptional support** from Maestra's Success Managers, making integration and workflow management seamless. - Users appreciate the **powerful automation** in Maestra, enabling personalized marketing that feels human and scalable. - Users appreciate the **seamless integrations** offered by Maestra, enhancing their workflow and ease of use across platforms. **Cons:** - Users experience a **steep learning curve** with Maestra due to insufficient training materials and complex features. - Users find Maestra's interface **not intuitive** , leading to a steep learning curve and difficulty in setup. - Users experience **segmentation issues** due to complex filters and a steep learning curve for advanced features. - Users find the **complex navigation** of Maestra daunting, affecting ease of use and clarity in data management. - Users note the **limited features** , lacking comprehensive integrations and advanced tools compared to larger platforms like Klaviyo. #### What Are Recent G2 Reviews of Maestra? **"[Maestra: A Powerful CRM Marketing Tool Backed by Outstanding Support](https://www.g2.com/survey_responses/maestra-review-13076783)"** **Rating:** 5.0/5.0 stars *— Arina A.* [Read full review](https://www.g2.com/survey_responses/maestra-review-13076783) --- **"[How We Improved New User Activation with Maestra](https://www.g2.com/survey_responses/maestra-review-12960142)"** **Rating:** 5.0/5.0 stars *— Aynura T.* [Read full review](https://www.g2.com/survey_responses/maestra-review-12960142) --- ### 5. [Listrak](https://www.g2.com/products/listrak/reviews) Listrak is the person-first marketing automation platform built to help retailers and ecommerce brands deliver hyper-personalized customer experiences at scale. By seamlessly integrating data, identity, and cross-channel messaging, Listrak empowers marketers to unify the customer journey and activate real-time engagement strategies that drive measurable growth and revenue. Designed for enterprise-level businesses across verticals like fashion, beauty, sporting goods, and more, Listrak goes beyond traditional marketing tools. It offers a truly unified platform that eliminates silos between channels—email, SMS, push notifications, and web—giving marketers full control over how, when, and where they connect with customers. With Listrak, brands can segment audiences with precision, personalize messaging based on predictive insights, and orchestrate campaigns that resonate deeply with individual customer needs. At the heart of Listrak’s platform is Listrak Intelligence, a suite of AI-powered capabilities including identity resolution, predictive segmentation, and recommendation engines. These tools enable marketers to anticipate customer behavior, tailor experiences in real time, and increase conversions while improving retention. Whether reactivating lapsed contacts or nurturing long-term loyalty, Listrak’s lifecycle marketing capabilities ensure brands stay connected with their customers beyond the first purchase. Listrak also stands out for its strategic partnership model. More than just a technology provider, Listrak offers hands-on guidance from retail experts who work as an extension of your team. From compliance support to campaign optimization, this collaborative approach helps brands navigate complexity and maximize impact. Efficiency is another core advantage. With an intuitive user interface, pre-built automation workflows, and real-time analytics, Listrak enables marketers to execute faster, make smarter decisions, and scale seamlessly. Its enterprise-grade infrastructure ensures reliability, security, and scalability—delivering billions of messages across channels with confidence. Ultimately, Listrak is built for marketers who demand results. Every feature is designed to increase engagement, reduce churn, and accelerate profitability. By turning insights into action and delivering deeply personalized experiences, Listrak helps brands build stronger customer relationships and achieve lasting business success. **Average Rating:** 4.5/5.0 **Total Reviews:** 299 **How Do G2 Users Rate Listrak?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Customization :** 8.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) **Who Is the Company Behind Listrak?** - **Seller:** [Listrak](https://www.g2.com/sellers/listrak) - **Company Website:** https://www.listrak.com - **Year Founded:** 1999 - **HQ Location:** Lititz, PA - **Twitter:** @Listrak (3,182 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/118908/ (247 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Retail, Consumer Goods - **Company Size:** 56% Mid-Market, 33% Small-Business #### What Are Listrak's Pros and Cons? **Pros:** - Customer Support (30 reviews) - Ease of Use (21 reviews) - Helpful (21 reviews) - Email Marketing (16 reviews) - Automation Efficiency (14 reviews) **Cons:** - Learning Curve (16 reviews) - Not Intuitive (11 reviews) - Complexity (7 reviews) - Difficult Learning (7 reviews) - Limited Features (7 reviews) ### What Do G2 Reviewers Say About Listrak? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **exceptional customer support** from Listrak, valuing their responsiveness and commitment to success. - Users commend Listrak for its **ease of use** , enabling seamless setup and effective targeting without extensive developer help. - Users highlight the **exceptional account management support** from Listrak, making them feel valued and well-cared for. - Users praise Listrak for its **effective targeting and optimization** , enhancing customer engagement and improving email marketing performance. - Users praise Listrak for its **automation efficiency** , enabling seamless marketing with minimal effort and significant growth. **Cons:** - Users experience a **steep learning curve** with Listrak's complex interface, making initial navigation challenging without assistance. - Users find Listrak's interface **not intuitive** , requiring support and technical knowledge for effective use. - Users find Listrak's **complexity** overwhelming, often relying on support to navigate its confusing interface and features. - Users find the **difficult learning curve** for Listrak's Journeys and content structure frustrating at times. - Users find Listrak's **limited features** a barrier, particularly for mobile integration and HTML editing capabilities. #### What Are Recent G2 Reviews of Listrak? **"[Game-Changer for B2B E-Commerce Automation](https://www.g2.com/survey_responses/listrak-review-12448237)"** **Rating:** 4.0/5.0 stars *— Hagner H.* [Read full review](https://www.g2.com/survey_responses/listrak-review-12448237) --- **"[Unifies E-commerce Marketing, Boosting Sales](https://www.g2.com/survey_responses/listrak-review-12449307)"** **Rating:** 4.0/5.0 stars *— Sebastian R.* [Read full review](https://www.g2.com/survey_responses/listrak-review-12449307) --- #### What Are G2 Users Discussing About Listrak? - [What is Listrak used for?](https://www.g2.com/discussions/what-is-listrak-used-for) ### 6. [Bento](https://www.g2.com/products/bentonow-bento/reviews) Bento is an email marketing, marketing automation, and transactional email platform built for teams who take email seriously. It combines the tools you'd normally need three or four separate products for into a single app. Send newsletters, run automated sequences, and handle transactional emails like order confirmations and password resets from one place. The platform is built around powerful automation that doesn't require a PhD to use. Create multi-step sequences with behavioral triggers, segment subscribers based on what they actually do, and personalize content without writing complex logic. Everything from cart abandonment flows to onboarding sequences to win-back campaigns runs from the same workflow builder. Deliverability infrastructure comes standard with Bento. Reputation monitoring, authentication setup, and batching controls are built in rather than sold as expensive add-ons. Poor deliverability means emails land in spam regardless of how much you spend on your platform. Bento treats inbox placement as a core feature, not an afterthought. The pricing model is value-based. You pay for users rather than emails sent This typically works out cheaper for teams with large, high volume lists but we also tend to be cheaper for people coming from competitors too. No hidden fees for deliverability tools or premium support tiers. Bento works best for ecommerce stores, SaaS companies, and digital product creators with 5,000 to 500,000 contacts. It's designed for operators who've outgrown basic tools but don't need enterprise complexity. Developer-friendly APIs and SDKs make integration straightforward for technical teams. SOC-2 compliant, founded in 2019, with a small team of employees across 3 continents. **Average Rating:** 4.8/5.0 **Total Reviews:** 40 **How Do G2 Users Rate Bento?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) - **Customization :** 9.5/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.9/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.8/10 (Category avg: 8.5/10) **Who Is the Company Behind Bento?** - **Seller:** [Bentonow](https://www.g2.com/sellers/bentonow) - **Year Founded:** 2017 - **HQ Location:** Sydney, AU - **Twitter:** @bento (4,615 Twitter followers) - **LinkedIn® Page:** http://www.linkedin.com/company/18414858 (7 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 90% Small-Business, 5% Mid-Market #### What Are Bento's Pros and Cons? **Pros:** - Customer Support (10 reviews) - Email Management (7 reviews) - Email Marketing (7 reviews) - Ease of Use (6 reviews) - Features (5 reviews) **Cons:** - Learning Curve (6 reviews) - Not Intuitive (5 reviews) - Difficult Navigation (3 reviews) - Steep Learning Curve (3 reviews) - Technical Expertise Required (2 reviews) ### What Do G2 Reviewers Say About Bento? *AI-generated summary from verified user reviews* **Pros:** - Users praise Bento's **exceptional customer support** , highlighting responsiveness and knowledge that enhance their overall experience. - Users love the **intuitive and efficient email management** of Bento, which greatly simplifies their workflows and enhances productivity. - Users love the **affordability and effectiveness** of Bento for managing both promotional and transactional emails seamlessly. - Users find Bento's **ease of use** helps streamline tasks, allowing more focus on essential work and communication. - Users appreciate the **extensive features** of Bento, enjoying tools like AI writing, tracking, and excellent support. **Cons:** - Users find the **learning curve steep** , requiring time to explore and understand Bento's extensive features, despite excellent support. - Users find Bento's interface **not intuitive** , noting a steep learning curve compared to other autoresponder solutions. - Users find **difficult navigation** in Bento due to its unique interface and cluttered screens, requiring adjustment. - Users find the **steep learning curve** challenging, though support helps ease the adjustment to Bento's features. - Users find that **technical expertise is required** for Bento, making it challenging for those with limited experience. #### What Are Recent G2 Reviews of Bento? **"[Affordable All-in-One for Promotional and Transactional Emails](https://www.g2.com/survey_responses/bento-review-12293343)"** **Rating:** 4.5/5.0 stars *— Alex S.* [Read full review](https://www.g2.com/survey_responses/bento-review-12293343) --- **"[Bento Makes Everything Simple, Clear, and Effortless](https://www.g2.com/survey_responses/bento-review-12976368)"** **Rating:** 5.0/5.0 stars *— Jake H.* [Read full review](https://www.g2.com/survey_responses/bento-review-12976368) --- ### 7. [eTrigue](https://www.g2.com/products/etrigue/reviews) eTrigue is a next-generation thru-marketing service. Our mission is to make partner marketing frictionless—through platform, expert team, and content integration. We run your digital campaigns on our platform so that you can realize partner marketing value faster and better. eTrigue is the only partner marketing service with a partner specific platform designed to run partner digital marketing campaigns—on your behalf. With real-time lead alerts for you and your partners, and performance dashboards, you can track every MQL and sales person follow-up. **Average Rating:** 4.3/5.0 **Total Reviews:** 41 **How Do G2 Users Rate eTrigue?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Customization :** 8.2/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10) - **Workflow Capability:** 7.8/10 (Category avg: 8.5/10) **Who Is the Company Behind eTrigue?** - **Seller:** [eTrigue](https://www.g2.com/sellers/etrigue) - **Year Founded:** 2011 - **HQ Location:** San Jose, CA - **Twitter:** @etrigue (3,594 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/452471/ (13 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 51% Small-Business, 35% Mid-Market #### What Are eTrigue's Pros and Cons? **Pros:** - Marketing Automation (3 reviews) - Ease of Use (2 reviews) - Easy Setup (2 reviews) - Intuitive (2 reviews) - User-Friendly Interface (2 reviews) **Cons:** - Dashboard Issues (2 reviews) - Limited Customization (2 reviews) - Not Intuitive (2 reviews) - Learning Curve (1 reviews) - Limited Features (1 reviews) ### What Do G2 Reviewers Say About eTrigue? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **intuitive marketing automation** of eTrigue, enhancing lead nurturing and campaign management seamlessly. - Users appreciate the **ease of use** of eTrigue, benefiting from its user-friendly setup and straightforward data analysis. - Users praise the **easy setup** of eTrigue, appreciating its step-by-step guidance for all team members. - Users find eTrigue's platform to be **intuitive and user-friendly** , streamlining lead management and campaign setup effectively. - Users praise eTrigue for its **user-friendly interface** , simplifying setup and data analysis for effective marketing automation. **Cons:** - Users find the **dashboard issues** and limited customization options hinder their ability to effectively track leads. - Users find **limited customization** options for lead scoring rules hinder the ability to tailor the system to their needs. - Users find eTrigue's interface **not intuitive** , leading to a steep learning curve and complex manual setups. - Users find the **steep learning curve** of eTrigue challenging, wishing for more intuitive reporting and dashboard options. - Users find the **limited lead scoring features** of eTrigue restrict their ability to tailor scoring to specific needs. #### What Are Recent G2 Reviews of eTrigue? **"[Enhanced Lead Scoring with User-Friendly Analytics](https://www.g2.com/survey_responses/etrigue-review-12285300)"** **Rating:** 4.0/5.0 stars *— Lopez G.* [Read full review](https://www.g2.com/survey_responses/etrigue-review-12285300) --- **"[Intuitive Automation, Seamless CRM Integration](https://www.g2.com/survey_responses/etrigue-review-12064755)"** **Rating:** 5.0/5.0 stars *— Sisanda N.* [Read full review](https://www.g2.com/survey_responses/etrigue-review-12064755) --- #### What Are G2 Users Discussing About eTrigue? - [What is eTrigue used for?](https://www.g2.com/discussions/what-is-etrigue-used-for) ### 8. [Cordial](https://www.g2.com/products/cordial/reviews) Cordial's technology helps companies like PacSun, L.L. Bean and Realtor.com automate high-conversion messages across email, SMS, mobile app, social media, direct mail and more—driving scalable revenue and lasting customer connections. Designed with a customer-centric approach, Cordial combines industry leading data flexibility with sophisticated adaptive automations and top-rated AI to ideate, test, and implement new marketing strategies in record time - all in one platform. We’re an award-winning, high-growth company on a mission to help brands send a better message. Cordial was named a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. Our AI capabilities "outshine other vendors" by focusing on productivity and email value. In a recent study commissioned by Cordial, Forrester Consulting found that brands switching to Cordial's marketing platform net $8.79 million in total benefits over 3 years with payback in less than 6 months. Learn more at www.cordial.com. **Average Rating:** 4.6/5.0 **Total Reviews:** 55 **How Do G2 Users Rate Cordial?** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.0/10) - **Customization :** 9.1/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.5/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.0/10 (Category avg: 8.5/10) **Who Is the Company Behind Cordial?** - **Seller:** [Cordial](https://www.g2.com/sellers/cordial) - **Year Founded:** 2014 - **HQ Location:** San Diego, CA - **Twitter:** @cordialinc (825 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/4870268/ (252 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 43% Small-Business, 36% Mid-Market #### What Are Cordial's Pros and Cons? **Pros:** - Ease of Use (5 reviews) - Automation (3 reviews) - Customer Support (3 reviews) - Easy Setup (3 reviews) - Engagement (3 reviews) **Cons:** - Learning Curve (3 reviews) - Steep Learning Curve (3 reviews) - Complex Reporting (2 reviews) - Difficult Learning (2 reviews) - Expensive (2 reviews) ### What Do G2 Reviewers Say About Cordial? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Cordial, highlighting smooth onboarding and integration for effective marketing campaigns. - Users appreciate the **flexible automation capabilities** of Cordial, enabling tailored solutions that enhance their marketing strategy. - Users highly value the **outstanding customer support** of Cordial, appreciating their responsiveness and genuine commitment to success. - Users value the **easy setup** of Cordial, enhancing onboarding and simplifying campaign management effectively. - Users value the **centralized messaging and real-time data** capabilities of Cordial that enhance customer engagement effectively. **Cons:** - Users find the **learning curve challenging** , requiring significant time to master Cordial's advanced features and interface. - Users find the **steep learning curve** of Cordial challenging, especially for mastering its advanced features effectively. - Users find the **complex reporting** in Cordial challenging, requiring significant time and effort to master effectively. - Users find Cordial has a **difficult learning curve** , requiring time and effort to fully understand its features. - Users find the **high cost** of Cordial concerning, often questioning the return on investment and pricing clarity. #### What Are Recent G2 Reviews of Cordial? **"[Centralized Messaging and Real-Time Data for Enhanced Engagement](https://www.g2.com/survey_responses/cordial-review-12121016)"** **Rating:** 4.0/5.0 stars *— Naman J.* [Read full review](https://www.g2.com/survey_responses/cordial-review-12121016) --- **"[Cordial: Powerful, Yet Challenging for Advanced Features](https://www.g2.com/survey_responses/cordial-review-12347278)"** **Rating:** 4.0/5.0 stars *— Prateek S.* [Read full review](https://www.g2.com/survey_responses/cordial-review-12347278) --- #### What Are G2 Users Discussing About Cordial? - [How much does a cordial cost?](https://www.g2.com/discussions/how-much-does-a-cordial-cost) - [What is cordial business?](https://www.g2.com/discussions/what-is-cordial-business) - [What is Cordial esp?](https://www.g2.com/discussions/what-is-cordial-esp) ### 9. [VBOUT](https://www.g2.com/products/vbout/reviews) VBOUT is an AI-enabled marketing platform that helps small teams create big businesses. VBOUT is trusted by 1000’s of businesses worldwide to automate and centralize their marketing while delivering engaging, personalized experiences to their audiences. Agencies and partners use VBOUT directly or through a white label setup to build custom plans, manage sub-accounts and share assets from one client account to many. With VBOUT, you can: - Boost productivity, deliver personalized content, and increase ROI using AI-powered features. - Streamline interactions with a multi-channel AI chatbot. - Manage all your social media from one place. - Engage with your customers by creating and sending winning email campaigns. - Design stunning, personalized and dynamic landing pages with no coding. - Create automations with an intuitive visual builder. - Nurture leads from click to close - and beyond. - Grow and maintain your audience lists easily. - Track and analyze all your marketing activities on a customizable dashboard. The platform has AI-powered features, AI chatbot, easy drag-and-drop landing pages and forms, an intuitive visual automation builder, social media management, email marketing tools and a growing library of pre-built templates for a broad range of marketing campaigns. In-depth, native analytics and lead tracking provide marketers a full view of their pipeline, list engagement and campaign performance. Growing businesses and agencies trust VBOUT’s flexible platform and award-winning, free premium support to help them attract the right customers, convert more visitors into customers, and run complete marketing campaigns in one easy-to-use platform. **Average Rating:** 4.7/5.0 **Total Reviews:** 259 **How Do G2 Users Rate VBOUT?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10) - **Customization :** 9.2/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.1/10 (Category avg: 8.5/10) **Who Is the Company Behind VBOUT?** - **Seller:** [Vbout Inc.](https://www.g2.com/sellers/vbout-inc) - **Year Founded:** 2013 - **HQ Location:** New York, NY - **Twitter:** @vboutcom (1,782 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2951785/ (29 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder, CEO - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 89% Small-Business, 10% Mid-Market #### What Are VBOUT's Pros and Cons? **Pros:** - Email Marketing (3 reviews) - Ease of Use (2 reviews) - Feature Richness (2 reviews) - Landing Pages (2 reviews) - Powerful Features (2 reviews) **Cons:** - Campaign Issues (1 reviews) - Campaign Management (1 reviews) - Complex Usage (1 reviews) - Email Issues (1 reviews) - Inefficient (1 reviews) ### What Do G2 Reviewers Say About VBOUT? *AI-generated summary from verified user reviews* **Pros:** - Users find VBOUT's **email marketing features** quick and easy, enhancing their overall marketing efficiency and effectiveness. - Users value the **ease of use** in VBOUT, enjoying quick setup for landing pages and email sequences. - Users value the **versatile and powerful features** of VBOUT, appreciating its all-in-one marketing capabilities. - Users admire the **versatility and ease of use** of VBOUT for seamlessly managing landing pages and marketing campaigns. - Users praise VBOUT for its **versatile functionality** , seamlessly managing marketing tasks with impressive reliability and ease of use. **Cons:** - Users find the **email sending caps** restrictive, limiting their ability to run large campaigns effectively. - Users find the **email sending caps limiting** , hindering large campaign effectiveness compared to other options available. - Users find the **complex usage** of VBOUT challenging, though it's manageable for creating simple landing pages. - Users find VBOUT's **email sending caps limiting** , creating constraints for businesses executing large marketing campaigns. - Users find the **email sending caps** of VBOUT to be limiting, hindering their ability to run large campaigns. #### What Are Recent G2 Reviews of VBOUT? **"[Tailored Automation for Small Teams, Needs Better Integrations](https://www.g2.com/survey_responses/vbout-review-12984203)"** **Rating:** 4.0/5.0 stars *— Verified User in Civil Engineering* [Read full review](https://www.g2.com/survey_responses/vbout-review-12984203) --- **"[All-in-One Marketing Platform That’s Easy to Use and Saves Time](https://www.g2.com/survey_responses/vbout-review-10069277)"** **Rating:** 4.5/5.0 stars *— Ammar Ihsan N.* [Read full review](https://www.g2.com/survey_responses/vbout-review-10069277) --- #### What Are G2 Users Discussing About VBOUT? - [What is VBOUT used for?](https://www.g2.com/discussions/what-is-vbout-used-for) - 1 comment ### 10. [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) Oracle Eloqua allow marketers to intrigue and win over audiences with personalized campaigns across multiple channels. Eloqua’s marketer friendly platform equips marketing organizations with intelligent campaign management, flexible data management, accurate lead generation, and insightful sales enablement tools to engage buyers when they want to be engaged on their preferred channel. Marketers use Oracle Eloqua to: • Create sophisticated nurture experiences for adaptive journeys, at scale • Target and segment audiences using real-time data to create personalized experiences • Implement ABM strategies that engage, convert and expand target accounts • Connect data from any system with an extensible, open framework • Maintain clean and complete data across multiple regions and instances **Average Rating:** 3.9/5.0 **Total Reviews:** 589 **How Do G2 Users Rate Oracle Eloqua?** - **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 9.0/10) - **Customization :** 7.7/10 (Category avg: 8.4/10) - **Performance and Reliability:** 7.7/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.1/10 (Category avg: 8.5/10) **Who Is the Company Behind Oracle Eloqua?** - **Seller:** [Oracle](https://www.g2.com/sellers/oracle) - **Year Founded:** 1977 - **HQ Location:** Austin, TX - **Twitter:** @Oracle (827,997 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1028/ (208,078 employees on LinkedIn®) - **Ownership:** NYSE:ORCL **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Specialist - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 57% Enterprise, 37% Mid-Market #### What Are Oracle Eloqua's Pros and Cons? **Pros:** - Marketing Automation (3 reviews) - Automation Efficiency (2 reviews) - Engagement Efficiency (2 reviews) - Feature Variety (2 reviews) - Market Segmentation (2 reviews) **Cons:** - Learning Curve (3 reviews) - Expensive (2 reviews) - Limited Customization (2 reviews) - Limited Features (2 reviews) - Not Intuitive (2 reviews) ### What Do G2 Reviewers Say About Oracle Eloqua? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **powerful marketing automation** capabilities of Oracle Eloqua, facilitating complex multi-channel campaigns effortlessly. - Users value the **automation efficiency** of Eloqua, enabling sophisticated campaigns and seamless scalability for large teams. - Users value the **high engagement efficiency** of Oracle Eloqua for building sophisticated marketing journeys with ease. - Users value the **variety of features** offered by Oracle Eloqua, enhancing campaign analysis and enterprise capabilities. - Users value the **powerful automation and segmentation capabilities** of Oracle Eloqua, enhancing their marketing efficiency immensely. **Cons:** - Users find the **learning curve steep** and often need admin support for complex tasks in Oracle Eloqua. - Users find Oracle Eloqua to be **expensive** , especially with the costs of advanced features and complexities involved. - Users express frustration with the **limited customization** of Oracle Eloqua, hindering their ability to meet specific reporting needs. - Users express frustration with **limited features** of Oracle Eloqua, feeling their specific needs aren't adequately met. - Users find the **navigation unintuitive** in Oracle Eloqua, citing outdated design and a lack of seamlessness. #### What Are Recent G2 Reviews of Oracle Eloqua? **"[Robust automation for complex global workflows](https://www.g2.com/survey_responses/oracle-eloqua-review-9791572)"** **Rating:** 5.0/5.0 stars *— Erick J.* [Read full review](https://www.g2.com/survey_responses/oracle-eloqua-review-9791572) --- **"[Very Helpful for Automating B2B Operations](https://www.g2.com/survey_responses/oracle-eloqua-review-12462856)"** **Rating:** 5.0/5.0 stars *— Prajwal B.* [Read full review](https://www.g2.com/survey_responses/oracle-eloqua-review-12462856) --- #### What Are G2 Users Discussing About Oracle Eloqua? - [What is Oracle Eloqua used for?](https://www.g2.com/discussions/what-is-oracle-eloqua-used-for) - 1 comment ### 11. [Dashly](https://www.g2.com/products/dashly/reviews) Dashly is a conversational marketing platform. It helps over 700 SaaS and EdTech companies grow conversions and revenue by turning each interaction with clients into a person-to-person conversation. Put it on another level with call scheduling and video calls. With proactive messaging, a chatbot, and pop-up windows you can generate more leads and qualify them. The leads are collected in eCRM and segmented - that's how you start email marketing. Manage both manual and triggered communication - these are available with live chat messages, pop-up windows and emails. Features: - Capture leads using chatbot made in easy-to-use Chatbot Builder; - Store and manage them in eCRM; - Track your visitors' actions; - Make the best offers using pop-up; - Integrate with your favorite services; - Have all visitors' messages in one admin panel; - Respond your visitors in Live chat for perfect support; - Increase conversions with triggered emails; - Analyze your performance building funnels. **Average Rating:** 4.7/5.0 **Total Reviews:** 66 **How Do G2 Users Rate Dashly?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Customization :** 9.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.0/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.2/10 (Category avg: 8.5/10) **Who Is the Company Behind Dashly?** - **Seller:** [Dashly](https://www.g2.com/sellers/dashly) - **Year Founded:** 2018 - **HQ Location:** Wilmington, Delaware - **Twitter:** @dashly (39 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18558027/ (28 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 90% Small-Business, 10% Mid-Market #### What Are Dashly's Pros and Cons? **Pros:** - Automation (2 reviews) - Automation Efficiency (2 reviews) - Automation Features (2 reviews) - Customer Support (2 reviews) - Email Marketing (2 reviews) **Cons:** - Not Intuitive (2 reviews) - Deletion Issues (1 reviews) - Editing Difficulties (1 reviews) - Email Issues (1 reviews) - Error Issues (1 reviews) ### What Do G2 Reviewers Say About Dashly? *AI-generated summary from verified user reviews* **Pros:** - Users love the **automation capabilities** of Dashly, enabling quick bot setup and efficient user engagement. - Users appreciate the **automation efficiency** of Dashly, enabling quick setup and effective user engagement. - Users praise the **automation features** of Dashly, appreciating quick setup for bots and efficient message sequences. - Users value the **responsive support** from Dashly, which aids in customizing solutions and enhancing overall marketing metrics. - Users appreciate the **user-friendly and intuitive interface** of Dashly, which enhances their email marketing experience. **Cons:** - Users find Dashly's interface **not intuitive** , needing help from customer support to navigate the setup effectively. - Users struggle with **deletion issues** , finding it challenging to resolve problems independently and facing bugs. - Users face **editing difficulties** that hinder self-resolution and are compounded by previous bugs in certain features. - Users report issues with **email deliverability** for newsletters, leading to a disappointing experience with Dashly. - Users struggle with **error issues** , finding it challenging to resolve problems independently due to frequent bugs. #### What Are Recent G2 Reviews of Dashly? **"[A good product for support and marketing automation](https://www.g2.com/survey_responses/dashly-review-10775054)"** **Rating:** 4.5/5.0 stars *— Alex N.* [Read full review](https://www.g2.com/survey_responses/dashly-review-10775054) --- **"[A chatbot for automatically answering simple questions from users about your site](https://www.g2.com/survey_responses/dashly-review-10792412)"** **Rating:** 5.0/5.0 stars *— Sabina V.* [Read full review](https://www.g2.com/survey_responses/dashly-review-10792412) --- #### What Are G2 Users Discussing About Dashly? - [What is Dashly used for?](https://www.g2.com/discussions/what-is-dashly-used-for) ### 12. [Encharge](https://www.g2.com/products/encharge/reviews) Encharge helps small businesses and startups to grow their revenue by sending behavior-based emails and automating repetitive tasks across the whole customer journey. 2,000 companies, from solopreneurs to some of the most promising and successful startups like Landbot, rely on Encharge for their email marketing and marketing automation needs. **Average Rating:** 4.7/5.0 **Total Reviews:** 366 **How Do G2 Users Rate Encharge?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Customization :** 8.8/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.0/10 (Category avg: 8.5/10) **Who Is the Company Behind Encharge?** - **Seller:** [Encharge](https://www.g2.com/sellers/encharge) - **Year Founded:** 2018 - **HQ Location:** Oborishte, BG - **Twitter:** @EnCharge (4 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/encharge/ (5 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder, CEO - **Top Industries:** Marketing and Advertising, Education Management - **Company Size:** 92% Small-Business, 4% Mid-Market #### What Are Encharge's Pros and Cons? **Pros:** - Ease of Use (33 reviews) - Automation Efficiency (26 reviews) - Intuitive (24 reviews) - Automation Features (19 reviews) - Easy Setup (19 reviews) **Cons:** - Learning Curve (16 reviews) - Missing Features (12 reviews) - Limited Templates (8 reviews) - Limited Features (5 reviews) - Limited Integrations (5 reviews) ### What Do G2 Reviewers Say About Encharge? *AI-generated summary from verified user reviews* **Pros:** - Users love the **intuitive ease of use** of Encharge, simplifying email automation for both beginners and experts. - Users appreciate the **automation efficiency** of Encharge, enabling streamlined processes and effective user engagement with minimal effort. - Users find Encharge's **intuitive design** and visual flow builder makes email automation easy and dynamic. - Users value the **intuitive automation features** of Encharge, enabling efficient email management with minimal effort. - Users love the **incredibly easy setup** of Encharge, enabling efficient email management with minimal time investment. **Cons:** - Users face a **learning curve** initially, requiring time to grasp advanced features and functionalities effectively. - Users are frustrated by **missing features** , such as conditional content in emails and limited personalization options. - Users find the **template library limited** , wishing for more options to ease the design process. - Users express frustration over **limited features** , especially regarding form capabilities and advanced automation options. - Users highlight **limited integrations** with Encharge, wishing for more native options to enhance functionality and ease of use. #### What Are Recent G2 Reviews of Encharge? **"[Intuitive Workflow Automation with Room for More Integrations](https://www.g2.com/survey_responses/encharge-review-4814868)"** **Rating:** 5.0/5.0 stars *— Troy L.* [Read full review](https://www.g2.com/survey_responses/encharge-review-4814868) --- **"[We automated our entire customer journey](https://www.g2.com/survey_responses/encharge-review-11154079)"** **Rating:** 5.0/5.0 stars *— Tamas J.* [Read full review](https://www.g2.com/survey_responses/encharge-review-11154079) --- #### What Are G2 Users Discussing About Encharge? - [What is Encharge used for?](https://www.g2.com/discussions/what-is-encharge-used-for) - 2 comments ### 13. [Manago AI](https://www.g2.com/products/manago-ai/reviews) Manago AI is a Customer Engagement Platform that helps marketers connect their data, understand every customer, communicate on every channel and drive results. Trusted by 2,000+ brands, Manago AI gives marketers the speed, clarity and confidence to move from idea to live campaign in minutes across email, SMS, WhatsApp and web. No technical resource required. **Average Rating:** 4.4/5.0 **Total Reviews:** 298 **How Do G2 Users Rate Manago AI?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Customization :** 8.1/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.4/10 (Category avg: 8.5/10) **Who Is the Company Behind Manago AI?** - **Seller:** [Manago AI](https://www.g2.com/sellers/manago-ai) - **Year Founded:** 2011 - **HQ Location:** Kraków, PL - **LinkedIn® Page:** https://www.linkedin.com/company/5134015/ (347 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Automation Specialist, Marketing Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 56% Small-Business, 36% Mid-Market #### What Are Manago AI's Pros and Cons? **Pros:** - Automation (15 reviews) - Automation Efficiency (14 reviews) - Customer Support (14 reviews) - Features (12 reviews) - Helpful (11 reviews) **Cons:** - Learning Curve (10 reviews) - Not Intuitive (8 reviews) - Complex Usability (7 reviews) - Complexity (5 reviews) - Feature Issues (5 reviews) ### What Do G2 Reviewers Say About Manago AI? *AI-generated summary from verified user reviews* **Pros:** - Users value the **flexibility and adaptability** of SALESmanago, enhancing their marketing automation capabilities effortlessly. - Users praise the **automation efficiency** of Manago AI, highlighting its adaptability and seamless integration for enhanced marketing processes. - Users value the **responsive customer support** of Manago AI, which greatly enhances their implementation and marketing success. - Users admire the **advanced campaign automation and seamless integration** of Manago AI, enhancing their marketing strategies significantly. - Users appreciate the **intuitive email builder** and responsive support, enhancing customer communication and workflow efficiency. **Cons:** - Users find the **learning curve** challenging, as setup can be time-consuming and initially not intuitive. - Users find Manago AI's interface **not intuitive** , with features difficult to locate and a cluttered user experience. - Users encounter **complex usability** in some areas of SALESmanago, but find support helpful for navigation. - Users find the system's **complexity** challenging, making it difficult to utilize all features effectively. - Users face **feature issues** , such as poor SMS integration and hidden functionalities, affecting overall usability and support experience. #### What Are Recent G2 Reviews of Manago AI? **"[Intuitive, Feature-Rich Newsletter Builder with Reliable Automations and Great Support](https://www.g2.com/survey_responses/manago-ai-review-12970320)"** **Rating:** 4.0/5.0 stars *— Paulina .* [Read full review](https://www.g2.com/survey_responses/manago-ai-review-12970320) --- **"[Intuitive and Effective for Marketing Automation](https://www.g2.com/survey_responses/manago-ai-review-1910860)"** **Rating:** 5.0/5.0 stars *— Oscar G.* [Read full review](https://www.g2.com/survey_responses/manago-ai-review-1910860) --- #### What Are G2 Users Discussing About Manago AI? - [What is SALESmanago used for?](https://www.g2.com/discussions/what-is-salesmanago-used-for) ### 14. [Ontraport](https://www.g2.com/products/ontraport/reviews) Ontraport is a CRM and marketing automation platform designed for small and mid-sized businesses that need to manage contacts, automate marketing and sales, process payments, and build web experiences from a single system. Unlike point solutions that require businesses to integrate multiple tools, Ontraport centralizes customer data, marketing automation, sales pipelines, payment processing, and website management in one shared database. This unified architecture allows teams to create connected workflows across every stage of the customer lifecycle without relying on third-party integrations or custom development. Ontraport is built for operations, marketing, and sales teams at established businesses that have outgrown entry-level tools but want an alternative to complex, high-cost enterprise platforms. Core features and capabilities: • CRM and contact management — a single shared customer record with unified contact history, segmentation, lead scoring, and visual sales pipelines • Marketing automation — multi-channel automation across email and SMS, with behavioral triggers, lead routing, and attribution reporting • Payments and ecommerce — order forms, upsells, subscriptions, declined transaction recovery, and a customer billing center • Dynamic CMS — no-code tools for building websites, landing pages, membership sites, online courses, and customer portals • Shared inbox — centralized customer communications across channels for support and sales teams • AI Assistant — runs inside automations with access to unified customer data to segment contacts, personalize messaging, and route communications automatically • Reporting and analytics — campaign performance tracking, revenue attribution, and contact-level activity history Ontraport integrates with third-party tools via API and Zapier and supports custom development through an open API. The platform is web-based and includes a mobile app for iOS and Android. Founded in 2006 and headquartered in California, Ontraport serves thousands of businesses across more than 60 countries. **Average Rating:** 4.5/5.0 **Total Reviews:** 228 **How Do G2 Users Rate Ontraport?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Customization :** 9.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.1/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.0/10 (Category avg: 8.5/10) **Who Is the Company Behind Ontraport?** - **Seller:** [Ontraport](https://www.g2.com/sellers/ontraport) - **Company Website:** https://ontraport.com - **Year Founded:** 2006 - **HQ Location:** Covina, CA - **Twitter:** @Ontraport (12,056 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2597064/ (97 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Owner - **Top Industries:** Professional Training & Coaching, Marketing and Advertising - **Company Size:** 92% Small-Business, 5% Mid-Market #### What Are Ontraport's Pros and Cons? **Pros:** - Customer Support (10 reviews) - Helpful (8 reviews) - Customer Management (5 reviews) - Ease of Use (5 reviews) - Automation Focus (4 reviews) **Cons:** - Learning Curve (6 reviews) - Not Intuitive (4 reviews) - Poor Customer Support (3 reviews) - Billing Issues (2 reviews) - Contact Management (2 reviews) ### What Do G2 Reviewers Say About Ontraport? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **amazing customer support** of Ontraport, noting responsiveness and helpfulness in resolving issues quickly. - Users commend Ontraport for its **amazing customer support** , consistently offering responsive and knowledgeable assistance. - Users commend the **excellent customer support** of Ontraport, appreciating responsive agents who assist effectively with setup and needs. - Users find Ontraport to be **easy to use and efficient** , appreciating its intuitive design and helpful tech support. - Users value the **automation capabilities** of Ontraport, streamlining email marketing and enhancing client interaction tracking. **Cons:** - Users face a **steep learning curve** with Ontraport's interface, making it challenging to master its features. - Users find the **interface not always intuitive** , leading to challenges in navigation and understanding features effectively. - Users express frustration with **poor customer support** , citing issues with rigid policies and inadequate assistance during complex situations. - Users criticize Ontraport for their **rigid no refund policy** , leading to frustration over unexpected billing charges. - Users find **contact management confusing** , especially with automatic billing and managing triggers and groupings. #### What Are Recent G2 Reviews of Ontraport? **"[Transformative Power, Innovation and Support from Ontraport](https://www.g2.com/survey_responses/ontraport-review-13087886)"** **Rating:** 5.0/5.0 stars *— Rebecca C.* [Read full review](https://www.g2.com/survey_responses/ontraport-review-13087886) --- **"[Ontraport’s Robust CRM Automation with the API Flexibility I Needed](https://www.g2.com/survey_responses/ontraport-review-13086970)"** **Rating:** 5.0/5.0 stars *— Etienne C.* [Read full review](https://www.g2.com/survey_responses/ontraport-review-13086970) --- #### What Are G2 Users Discussing About Ontraport? - [Is Ontraport a CRM?](https://www.g2.com/discussions/is-ontraport-a-crm) - 2 comments - [How much does Ontraport cost?](https://www.g2.com/discussions/how-much-does-ontraport-cost) - 2 comments - [Who uses Ontraport?](https://www.g2.com/discussions/who-uses-ontraport) - 2 comments - [What is Ontraport used for?](https://www.g2.com/discussions/what-is-ontraport-used-for) - 1 comment ### 15. [Drip](https://www.g2.com/products/drip/reviews) Drip is the marketing automation platform built for B2C businesses that sell digital or physical goods online. From creators and ecommerce shops to travel and education companies, Drip helps brands convert prospects into lifelong customers. By turning customer and visitor data into dynamic segments, Drip enables you to deliver the right message at the right time through powerful automations, beautifully designed email templates, and ready-to-use campaigns that drive results from day one. Built to grow with you and simple to master, Drip transforms your marketing into a strategy you can trust to drive revenue. **Average Rating:** 4.4/5.0 **Total Reviews:** 468 **How Do G2 Users Rate Drip?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Customization :** 8.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.7/10 (Category avg: 8.5/10) **Who Is the Company Behind Drip?** - **Seller:** [Drip](https://www.g2.com/sellers/drip) - **HQ Location:** Minneapolis, MN - **Twitter:** @getdrip (12,804 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/16264928/ (155 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, Founder - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 90% Small-Business, 7% Mid-Market #### What Are Drip's Pros and Cons? **Pros:** - Automation (8 reviews) - Automation Efficiency (8 reviews) - Ease of Use (7 reviews) - Automation Features (5 reviews) - Customer Support (5 reviews) **Cons:** - Expensive (4 reviews) - Lack of Integrations (4 reviews) - Learning Curve (4 reviews) - High Subscription Costs (3 reviews) - Limited Customization (3 reviews) ### What Do G2 Reviewers Say About Drip? *AI-generated summary from verified user reviews* **Pros:** - Users value the **powerful automation** of Drip, enabling effective, personalized email campaigns that drive higher conversions. - Users value the **powerful and flexible automation workflows** of Drip, enhancing their email marketing efficiency and effectiveness. - Users appreciate the **ease of use** of Drip, finding it intuitive and simple for e-commerce marketing success. - Users admire the **powerful automation features** of Drip, enabling timely, relevant messaging that drives conversions effectively. - Users rave about Drip's **exceptional customer support** , consistently resolving issues swiftly and effectively, enhancing the user experience. **Cons:** - Users feel the **pricing is steep** for small businesses, making it a challenge for startups to adopt Drip. - Users express frustration over the **lack of integrations** which limits functionality with other platforms like WordPress and Wix. - Users note a **steep learning curve** , making it hard for beginners to effectively utilize Drip’s features. - Users find **high subscription costs** of Drip to be a concern, especially for small businesses and startups. - Users note the **limited customization** in Drip, wishing for more templates and personalized automation options. #### What Are Recent G2 Reviews of Drip? **"[Drip turned our product events into something marketing could actually use](https://www.g2.com/survey_responses/drip-review-13076322)"** **Rating:** 4.5/5.0 stars *— Yaroslav B.* [Read full review](https://www.g2.com/survey_responses/drip-review-13076322) --- **"[Behavior-Based Automation That Sends the Right Message at the Right Time](https://www.g2.com/survey_responses/drip-review-12864021)"** **Rating:** 4.0/5.0 stars *— Prabhat C.* [Read full review](https://www.g2.com/survey_responses/drip-review-12864021) --- #### What Are G2 Users Discussing About Drip? - [What is Drip used for?](https://www.g2.com/discussions/what-is-drip-used-for) - [What is Getdrip?](https://www.g2.com/discussions/what-is-getdrip) - [What is drip ecommerce?](https://www.g2.com/discussions/what-is-drip-ecommerce) - [How much does drip cost?](https://www.g2.com/discussions/how-much-does-drip-cost) - [Is drip a CRM?](https://www.g2.com/discussions/is-drip-a-crm) ### 16. [HCL Unica](https://www.g2.com/products/hcl-unica/reviews) The HCL Software Unica Suite is an enterprise class, integrated cloud native marketing platform that delivers precision marketing at scale. Unica’s unique goal based marketing paradigm empowers marketing strategists to align their strategy and effectively achieve their marketing goals such as revenue targets, increased wallet share, customer loyalty and much more. With fully integrated nine key modules and in-built optimization, the platform provides marketing practitioners end to end marketing capabilities to engage and deliver highly personalized customer experience across a wide variety of outbound, inbound, social and AdTech channels – direct mail, email, SMS, Push, WhatsApp, website, call center, IVR mobile, ATM, Kiosk, POS, LinkedIn, Google AdManager and Facebook. It simplifies the execution of complex marketing programs with a business-friendly UI/UX and seamlessly integrates with home grown and third-party martech applications. Unica can be deployed through Docker framework or natively, on premise or on any cloud of your choice. This leading marketing automation solution is highly scalable, robust and secure, while providing a single marketing system of record to implement omni-channel marketing strategies. **Average Rating:** 4.2/5.0 **Total Reviews:** 118 **How Do G2 Users Rate HCL Unica?** - **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.0/10) - **Customization :** 8.3/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.7/10 (Category avg: 8.5/10) **Who Is the Company Behind HCL Unica?** - **Seller:** [HCL Technologies](https://www.g2.com/sellers/hcl-technologies) - **Year Founded:** 1999 - **HQ Location:** Noida, Uttar Pradesh - **Twitter:** @hcltech (425,043 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1756/ (246,058 employees on LinkedIn®) - **Ownership:** NSE - National Stock Exchange of India **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 48% Enterprise, 27% Small-Business #### What Are HCL Unica's Pros and Cons? **Pros:** - Automation Efficiency (1 reviews) - Automation Features (1 reviews) - Customer Engagement (1 reviews) - Customer Support (1 reviews) - Engagement Efficiency (1 reviews) **Cons:** - Expertise Required (1 reviews) - Inefficient (1 reviews) - Learning Curve (1 reviews) - Not Intuitive (1 reviews) - Time-Consuming (1 reviews) ### What Do G2 Reviewers Say About HCL Unica? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **automation efficiency** of HCL Unica, significantly enhancing marketing operations and strategic creativity. - Users are thrilled with HCL Unica's **automation features** , enhancing efficiency and enabling strategic creativity in marketing efforts. - Users value the **enhanced customer engagement** features of HCL Unica, allowing for effective campaign management and personalization. - Users appreciate the **excellent customer support** provided with HCL Unica, enhancing their marketing campaign management experience. - Users value the **engagement efficiency** of HCL Unica, enhancing customer interaction and campaign success. **Cons:** - Users find the **expertise required** for setting up HCL Unica daunting and time-consuming, though ultimately rewarding. - Users face **inefficiency** due to HCL Unica's complicated interface and high setup and maintenance costs. - Users find the **learning curve steep** for HCL Unica, requiring significant time and technical expertise for setup. - Users frequently find HCL Unica's **interface not intuitive** , leading to challenges in navigation and ease of use. - Users find the **time-consuming setup** of HCL Unica to be challenging, requiring significant effort and technical expertise. #### What Are Recent G2 Reviews of HCL Unica? **"[Intuitive and Fast, Ideal for Efficient Advertising](https://www.g2.com/survey_responses/hcl-unica-review-12064816)"** **Rating:** 5.0/5.0 stars *— David F.* [Read full review](https://www.g2.com/survey_responses/hcl-unica-review-12064816) --- **"[Unlocking Marketing Potential with HCL Unica](https://www.g2.com/survey_responses/hcl-unica-review-11002847)"** **Rating:** 4.5/5.0 stars *— Kenneth J.* [Read full review](https://www.g2.com/survey_responses/hcl-unica-review-11002847) --- #### What Are G2 Users Discussing About HCL Unica? - [What is HCL Unica used for?](https://www.g2.com/discussions/what-is-hcl-unica-used-for) - 1 upvote ### 17. [Actito](https://www.g2.com/products/actito/reviews) Actito is a SaaS customer engagement platform designed to help marketing teams independently create and orchestrate personalized omnichannel experiences. This innovative solution empowers businesses to engage their customers effectively across various channels, ensuring that marketing efforts are not only cohesive but also tailored to individual preferences and behaviors. Targeted primarily at mid-sized to large companies, Actito serves organizations that require a comprehensive and unified approach to their marketing activities. By consolidating customer data into a single platform, Actito enables marketing teams to manage their campaigns more efficiently. The platform is particularly beneficial for businesses looking to enhance their customer engagement strategies through real-time, personalized messaging across multiple channels, including email, SMS, push notifications, WhatsApp, RCS, Wallet, ad audiences, call centers, and print. One of the standout features of Actito is its ability to centralize and activate customer data. This functionality allows users to design and target messages that resonate with their audience, enhancing the overall effectiveness of marketing campaigns. The integration of artificial intelligence further streamlines the marketing process, making it more agile and responsive to changing customer needs. By leveraging AI, Actito helps marketers analyze data trends and optimize their strategies, ultimately driving growth and improving customer relationships. Additionally, Actito's secure European infrastructure ensures that customer data is handled with the utmost care, adhering to strict privacy regulations. This focus on data security is particularly appealing to companies operating within the EU or those that prioritize compliance with data protection laws. With headquarters in Belgium and offices in France and Spain, Actito has established a strong presence in the European market and currently supports over 250 clients worldwide. In summary, Actito is more than just a marketing tool; it is a comprehensive platform that supports businesses in transforming their marketing efforts into significant growth drivers. By offering a unified solution for managing customer engagement across various channels, Actito enables organizations to create personalized experiences that foster customer loyalty and drive business success. **Average Rating:** 4.3/5.0 **Total Reviews:** 174 **How Do G2 Users Rate Actito?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Customization :** 8.2/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.5/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.1/10 (Category avg: 8.5/10) **Who Is the Company Behind Actito?** - **Seller:** [Ibexa](https://www.g2.com/sellers/ibexa) - **Company Website:** https://www.ibexa.co/ - **Year Founded:** 1999 - **HQ Location:** Oslo, Norway - **Twitter:** @IBEXA (2 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/ibexa (159 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 47% Mid-Market, 34% Small-Business #### What Are Actito's Pros and Cons? **Pros:** - Customer Support (7 reviews) - Ease of Use (6 reviews) - Automation (5 reviews) - Helpful (5 reviews) - Automation Efficiency (4 reviews) **Cons:** - Integration Issues (4 reviews) - Learning Curve (4 reviews) - Complexity (3 reviews) - Integration Difficulties (3 reviews) - Integration Difficulty (3 reviews) ### What Do G2 Reviewers Say About Actito? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **helpful and supportive customer support** of Actito, enhancing their overall experience with the tool. - Users find Actito's **ease of use** exceptional, allowing intuitive customization and effective marketing campaign execution. - Users value the **effective automation** capabilities of Actito, enhancing customer engagement and campaign personalization effortlessly. - Users find Actito's **helpful support team** invaluable, enhancing their marketing automation experience and achieving business goals. - Users are impressed by the **automation efficiency** of Actito, enhancing campaign management and improving customer engagement effectively. **Cons:** - Users find the **integration issues** with Actito frustrating, particularly regarding speed and lack of native connectors. - Users find the **learning curve steep** for Actito, citing complexity and the need for additional knowledge and support. - Users find the **complexity of advanced features** in Actito challenging, requiring extra knowledge and support for effective use. - Users find **integration difficulties** with Actito, citing slow implementation and lack of native connectors as significant concerns. - Users find **integration difficult** , as it requires time and lacks native connectors for seamless connectivity. #### What Are Recent G2 Reviews of Actito? **"[Fast, Secure, No-Code Campaigns with a Straightforward Drag-and-Drop Builder](https://www.g2.com/survey_responses/actito-review-12853358)"** **Rating:** 4.5/5.0 stars *— Naomi M.* [Read full review](https://www.g2.com/survey_responses/actito-review-12853358) --- **"[Precise Customer Tracking and Powerful Automated Outreach](https://www.g2.com/survey_responses/actito-review-12870721)"** **Rating:** 5.0/5.0 stars *— Laverne N.* [Read full review](https://www.g2.com/survey_responses/actito-review-12870721) --- #### What Are G2 Users Discussing About Actito? - [What is Actito used for?](https://www.g2.com/discussions/what-is-actito-used-for) ### 18. [Revotas](https://www.g2.com/products/revotas/reviews) Revotas is an insights-led customer experience platform trusted by over 1,000 global consumer brands such as Miele, Beşiktaş, Little Caesars, Toyota, Elite World Hotels and more. Digital-first and Enterprise brands from 20+ countries use Revotas to power digital marketing experiences for over 1 billion customers monthly and send 2.2 billion messages daily. &nbsp; Revotas was recognized as a High Performer in G2 Winter 2024. Revotas has also recognized in four categories that include Customer Data Platform, E-commerce Personalization, Marketing Automation, Personalization. Product Description: &nbsp; Customer Data Platform Revotas’s Customer Data Platform (CDP) is a specialized type of software designed to help businesses collect, consolidate, and manage customer data from various sources, and make this data accessible for marketing and customer engagement purposes. Revotas is a critical tool for businesses looking to deliver more personalized and effective marketing campaigns, as well as improve customer experiences. &nbsp; &nbsp; Customer Engagement Platform Revotas based on artificial intelligence (AI) is a system that uses AI and machine learning technologies to enhance and optimize various aspects of email communication. Revotas can categorize and prioritize emails for users. It can identify important emails, filter out spam, and sort messages into different folders or categories. Automation Platform Revotas’ Marketing Automation Platform is a software solution designed to streamline, automate, and measure marketing tasks and workflows, allowing businesses to more effectively market their products and services to their target audiences. **Average Rating:** 4.8/5.0 **Total Reviews:** 58 **How Do G2 Users Rate Revotas?** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.0/10) - **Customization :** 9.4/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.5/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.5/10 (Category avg: 8.5/10) **Who Is the Company Behind Revotas?** - **Seller:** [Revotas](https://www.g2.com/sellers/revotas) - **Year Founded:** 2009 - **HQ Location:** Boston, MA - **Twitter:** @RevotasHQ (58 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/revotas/ (41 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Textiles - **Company Size:** 53% Mid-Market, 47% Small-Business #### What Are Revotas's Pros and Cons? **Pros:** - Customer Support (5 reviews) - Helpful (3 reviews) - Customer Engagement (2 reviews) - Ease of Use (2 reviews) - Easy Setup (2 reviews) **Cons:** - Complex Reporting (1 reviews) - Dashboard Issues (1 reviews) - Inadequate Reporting (1 reviews) - Learning Curve (1 reviews) - Learning Difficulty (1 reviews) ### What Do G2 Reviewers Say About Revotas? *AI-generated summary from verified user reviews* **Pros:** - Users value the **quick and reliable customer support** of Revotas, highlighting their professionalism and effectiveness in service. - Users commend the **helpful and responsive support team** at Revotas, enhancing their marketing efficiency and experience. - Users value the **quick and reliable customer engagement** that enhances their marketing content production process. - Users love the **ease of use** of Revotas, enjoying its flexibility for automation and responsive support. - Users value the **easy setup** of Revotas, enhancing workflow with quick implementation and responsive support. **Cons:** - Users find the **complex reporting** screens challenging initially, needing time to adapt for better usability. - Users find occasional **dashboard issues** that require time to adapt, suggesting a need for a more intuitive layout. - Users find the **inadequate reporting** of Revotas limits its integration and overall effectiveness in their systems. - Users find the **learning curve challenging** , as some reporting screens take time to master effectively. - Users find the **learning difficulty** frustrating, as some reporting screens require time to navigate effectively. #### What Are Recent G2 Reviews of Revotas? **"[Performance Marketing Specialist](https://www.g2.com/survey_responses/revotas-review-11221784)"** **Rating:** 5.0/5.0 stars *— Ömer Y.* [Read full review](https://www.g2.com/survey_responses/revotas-review-11221784) --- **"[Professional, innovative and supportive](https://www.g2.com/survey_responses/revotas-review-11228882)"** **Rating:** 4.5/5.0 stars *— Cem S.* [Read full review](https://www.g2.com/survey_responses/revotas-review-11228882) --- ### 19. [SuperOffice CRM](https://www.g2.com/products/superoffice-crm/reviews) SuperOffice is a leading European CRM provider, guided by our mission to be Europe’s most loved CRM. We help growing businesses build valuable, effortless customer relationships with our award-winning CRM platform for sales, marketing and customer service. Tailored specifically for B2B professionals, SuperOffice equips organizations with the necessary tools and insights to effectively understand and respond to customer needs. Available on both desktop and mobile platforms, this CRM solution streamlines the customer journey, enhances personalized communication, and ultimately boosts customer satisfaction, regardless of location. SuperOffice CRM is particularly beneficial for sales teams, marketing departments, and customer service representatives. These professionals require a centralized platform to manage interactions and data, making SuperOffice an ideal choice for organizations aiming to improve productivity and prioritize customer engagement. The software supports a wide range of use cases, including tracking sales leads, managing marketing campaigns, providing customer support, and analyzing customer feedback, making it an essential tool for any organization focused on a customer-centric approach. Key features of SuperOffice CRM include robust contact management, sales automation, and advanced reporting capabilities. The contact management system allows users to efficiently store and organize customer information, ensuring easy access to crucial data when needed. Sales automation tools streamline the sales process by automating repetitive tasks, enabling sales professionals to concentrate on relationship-building rather than administrative duties. Additionally, the reporting features deliver valuable insights into customer behavior and sales performance, empowering teams to make informed, data-driven decisions. The Board view feature allows sales representatives and managers to maintain an overview of all sales activities, facilitating quicker sales cycles. For marketers, SuperOffice CRM enhances the customer journey through automated lead management and workflows, utilizing smart triggers to optimize marketing efforts. The platform also supports AI-powered content creation, enabling users to generate personalized images, copy, and calls-to-action (CTAs). This capability allows marketers to strengthen relationships and maintain effective communication at every customer touchpoint. Service teams can leverage SuperOffice CRM to provide efficient and consistent support by unifying customer information and interaction history. The organized request management system categorizes inquiries clearly, speeding up response times. Features such as autoreplies and response templates further enhance communication efficiency, while built-in reporting and analytics offer insights to continuously improve service quality. SuperOffice CRM stands out as a versatile and powerful tool that addresses the diverse needs of businesses looking to enhance their customer relationships. **Average Rating:** 4.4/5.0 **Total Reviews:** 176 **How Do G2 Users Rate SuperOffice CRM?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Customization :** 7.6/10 (Category avg: 8.4/10) - **Performance and Reliability:** 7.6/10 (Category avg: 8.7/10) - **Workflow Capability:** 7.5/10 (Category avg: 8.5/10) **Who Is the Company Behind SuperOffice CRM?** - **Seller:** [SuperOffice AS](https://www.g2.com/sellers/superoffice-as) - **Company Website:** https://www.superoffice.com - **Year Founded:** 1990 - **HQ Location:** Oslo, Oslo - **Twitter:** @SuperOffice (779 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/superoffice-as/ (316 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Wholesale, Computer Software - **Company Size:** 59% Small-Business, 34% Mid-Market #### What Are SuperOffice CRM's Pros and Cons? **Pros:** - Ease of Use (28 reviews) - Intuitive (12 reviews) - Customer Support (11 reviews) - Helpful (11 reviews) - User-Friendly (10 reviews) **Cons:** - Time-Consuming (5 reviews) - Bugs (4 reviews) - Integration Issues (4 reviews) - Missing Features (4 reviews) - Connectivity Issues (3 reviews) ### What Do G2 Reviewers Say About SuperOffice CRM? *AI-generated summary from verified user reviews* **Pros:** - Users value the **intuitive ease of use** of SuperOffice CRM, making it simple to navigate and customize. - Users find SuperOffice CRM to be **intuitive and user-friendly** , making it easy to get started and navigate. - Users commend the **friendly and professional customer support** from SuperOffice, aiding effective implementation and user experience. - Users value the **helpful support** from SuperOffice, enhancing their experience with quick and professional assistance. - Users appreciate the **user-friendly interface** of SuperOffice CRM, making it easy to manage customer information effectively. **Cons:** - Users find the **time-consuming processes** of data entry and support delays frustrating, impacting their efficiency. - Users find that **bugs linger too long** and connectivity issues persist, particularly affecting Android performance. - Users experience **integration issues** , lacking connections to secondary systems and facing compatibility problems with Android devices. - Users note a lack of **essential features** in SuperOffice CRM, hindering marketing capabilities and overall growth potential. - Users frequently experience **connectivity issues** with SuperOffice CRM, leading to delays and document upload problems. #### What Are Recent G2 Reviews of SuperOffice CRM? **"[Intuitive and great support](https://www.g2.com/survey_responses/superoffice-crm-review-8622654)"** **Rating:** 5.0/5.0 stars *— Pär G.* [Read full review](https://www.g2.com/survey_responses/superoffice-crm-review-8622654) --- **"[Simple, Versatile CRM and Contract Management with SO](https://www.g2.com/survey_responses/superoffice-crm-review-12971029)"** **Rating:** 5.0/5.0 stars *— Åge P.* [Read full review](https://www.g2.com/survey_responses/superoffice-crm-review-12971029) --- ### 20. [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) Sailthru by Marigold keeps media and retail organizations ahead of the digital curve with an industry-leading suite of cross-channel marketing solutions that maximize audience engagement, drive revenue through deeper personalization, and operationalize and amplify data. Powered by zero- and first-party data, Sailthru by Marigold empowers modern marketers to cultivate deep, life-long relationships with customers by curating personalized journeys that drive rich engagement and secure brand loyalty. The world’s most innovative publishers and fastest-growing ecommerce companies trust Sailthru by Marigold to help them succeed. **Average Rating:** 4.2/5.0 **Total Reviews:** 153 **How Do G2 Users Rate Sailthru by Marigold?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10) - **Customization :** 7.9/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10) - **Workflow Capability:** 7.8/10 (Category avg: 8.5/10) **Who Is the Company Behind Sailthru by Marigold?** - **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global) - **Year Founded:** 2007 - **HQ Location:** New York, NY - **Twitter:** @ZetaGlobal (16,660 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/zetaglobal/posts/?feedView=all (2,991 employees on LinkedIn®) - **Ownership:** NYSE: ZETA **Who Uses This Product?** - **Who Uses This:** Marketing Manager - **Top Industries:** Publishing, Retail - **Company Size:** 61% Mid-Market, 21% Small-Business #### What Are Sailthru by Marigold's Pros and Cons? **Pros:** - Automation (2 reviews) - Automation Features (2 reviews) - Automations (2 reviews) - Effectiveness (2 reviews) - Features (2 reviews) **Cons:** - Difficult Learning (2 reviews) - Inadequate Reporting (2 reviews) - Learning Curve (2 reviews) - Limited Reporting (2 reviews) - Poor Reporting (2 reviews) ### What Do G2 Reviewers Say About Sailthru by Marigold? *AI-generated summary from verified user reviews* **Pros:** - Users value the **advanced automation** in Sailthru, enabling efficient management of complex, personalized campaigns across channels. - Users value the **advanced automation features** of Sailthru, enhancing campaign management and personalized customer experiences. - Users praise Sailthru's **advanced automation** features that enable effective, personalized customer interactions across channels. - Users value the **advanced personalization and predictive analytics** of Sailthru, enhancing customer engagement and conversions effectively. - Users appreciate the **advanced personalization and predictive analytics** of Sailthru, enhancing tailored customer experiences significantly. **Cons:** - Users find the **difficult learning process** of Sailthru daunting, particularly for those lacking technical expertise. - Users find **inadequate reporting** in Sailthru, leading to difficulties in interpretation and navigation for effective use. - Users experience a **steep learning curve** with Sailthru, finding its setup complex and challenging for smaller teams. - Users find the **limited reporting** tools of Sailthru challenging and cumbersome, impacting effective data interpretation. - Users find the **reporting tools cumbersome** , making it difficult to interpret data effectively within Sailthru. #### What Are Recent G2 Reviews of Sailthru by Marigold? **"[Advanced Personalization and Predictive Analytics That Drive Engagement](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12381379)"** **Rating:** 4.5/5.0 stars *— Abhishek S.* [Read full review](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12381379) --- **"[Transformative Personalization, Needs UX Enhancement](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12452858)"** **Rating:** 4.0/5.0 stars *— Stuessy B.* [Read full review](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12452858) --- #### What Are G2 Users Discussing About Sailthru by Marigold? - [What is Sailthru used for?](https://www.g2.com/discussions/what-is-sailthru-used-for) - [How do you use Sailthru?](https://www.g2.com/discussions/how-do-you-use-sailthru) - [What is cross channel campaign management?](https://www.g2.com/discussions/what-is-cross-channel-campaign-management) - [Is CB sailthru com legit?](https://www.g2.com/discussions/is-cb-sailthru-com-legit) - [What is sailthru?](https://www.g2.com/discussions/what-is-sailthru) ### 21. [ConvergeHub](https://www.g2.com/products/convergehub/reviews) ConvergeHub is the all-in-one CRM built to accelerate revenue from pipeline to paycheck. Designed for businesses of all sizes—from small startups to enterprise-grade organizations—it unifies Sales, Marketing, Support, and Billing into one powerful platform. Your teams can attract leads, close deals, support customers, and get paid faster—all from a single, streamlined workspace. With robust automation, deep customization, and a 360° customer view, ConvergeHub helps you manage every stage of the customer lifecycle and drive scalable growth without switching tools. Highlights: 360° customer view with omnichannel touchpoints Built-in campaigns, quotes, invoices, and support cases Custom dashboards, automation, and reporting tools Integrates with QuickBooks, DocuSign, RingCentral, Office365, Zapier, and more **Average Rating:** 4.8/5.0 **Total Reviews:** 36 **How Do G2 Users Rate ConvergeHub?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Customization :** 9.2/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.4/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.3/10 (Category avg: 8.5/10) **Who Is the Company Behind ConvergeHub?** - **Seller:** [ConvergeHub](https://www.g2.com/sellers/convergehub) - **Year Founded:** 2016 - **HQ Location:** San Francisco Bay Area, California - **Twitter:** @convergehub (1,799 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/convergehub/ (10 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 97% Small-Business #### What Are Recent G2 Reviews of ConvergeHub? **"[Awesome CRM-Software with outstanding support!](https://www.g2.com/survey_responses/convergehub-review-9302524)"** **Rating:** 5.0/5.0 stars *— André P.* [Read full review](https://www.g2.com/survey_responses/convergehub-review-9302524) --- **"[ConvergeHub Streamlines CRM, Sales, Marketing, Support, and Billing in One Platform](https://www.g2.com/survey_responses/convergehub-review-12938035)"** **Rating:** 5.0/5.0 stars *— Hector Francisco A.* [Read full review](https://www.g2.com/survey_responses/convergehub-review-12938035) --- #### What Are G2 Users Discussing About ConvergeHub? - [What is ConvergeHub used for?](https://www.g2.com/discussions/what-is-convergehub-used-for) ### 22. [Act-On](https://www.g2.com/products/act-on/reviews) Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign. **Average Rating:** 4.1/5.0 **Total Reviews:** 1,029 **How Do G2 Users Rate Act-On?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10) - **Customization :** 7.6/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 7.8/10 (Category avg: 8.5/10) **Who Is the Company Behind Act-On?** - **Seller:** [Act-On Software](https://www.g2.com/sellers/act-on-software) - **Company Website:** https://www.Act-On.com - **Year Founded:** 2008 - **HQ Location:** Portland, OR - **Twitter:** @ActOnSoftware (32,069 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/375185/ (200 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Marketing Specialist - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 49% Mid-Market, 39% Small-Business #### What Are Act-On's Pros and Cons? **Pros:** - Ease of Use (25 reviews) - Customer Support (17 reviews) - Email Marketing (16 reviews) - Automation (14 reviews) - Email Management (14 reviews) **Cons:** - Missing Features (12 reviews) - Learning Curve (8 reviews) - Email Issues (7 reviews) - Not Intuitive (7 reviews) - Limited Features (6 reviews) ### What Do G2 Reviewers Say About Act-On? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Act-On, enjoying its intuitive design and smooth functionality for marketing automation. - Users highly value the **responsive customer support** from Act-On, ensuring their concerns are addressed swiftly and effectively. - Users commend the **user-friendly email design tools** and effective support that enhance their marketing efforts. - Users value the **automation capabilities** of Act-On, enhancing efficiency in email campaigns and team communication. - Users find the **easy-to-use and customizable email builder** extremely beneficial for managing high volumes of email effortlessly. **Cons:** - Users report **missing features** affecting analytics and CRM integration, hindering effective content management and reporting. - Users experience a challenging **learning curve** with Act-On due to implementation struggles and slower performance. - Users struggle with **email issues** , including cumbersome scheduling and limited functionality in the visual interface. - Users find Act-On **not intuitive** , often struggling with implementation and a less modern user interface. - Users note the **limited features** in Act-On, wishing for quicker development of standard functionalities and enhancements. #### What Are Recent G2 Reviews of Act-On? **"[Intuitive and CRM-Friendly, Needs Real-Time Reporting Boost](https://www.g2.com/survey_responses/act-on-review-7299403)"** **Rating:** 4.0/5.0 stars *— Evan F.* [Read full review](https://www.g2.com/survey_responses/act-on-review-7299403) --- **"[Robust e-marketing platform](https://www.g2.com/survey_responses/act-on-review-17560)"** **Rating:** 5.0/5.0 stars *— Sarah O.* [Read full review](https://www.g2.com/survey_responses/act-on-review-17560) --- ### 23. [OptiPub](https://www.g2.com/products/optipub/reviews) OptiPub is an omni-channel marketing platform designed to provide seamless integration, robust automation, and enhanced campaign management capabilities. It allows users to optimize their marketing efforts through features like advanced tracking, automated workflows, and powerful segmentation tools. Built with the flexibility to adapt to various business needs, OptiPub integrates with key platforms such as Infusionsoft/Keap, ThriveCart, and more, helping businesses streamline marketing processes and boost customer engagement. **Average Rating:** 4.9/5.0 **Total Reviews:** 16 **How Do G2 Users Rate OptiPub?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) - **Customization :** 9.8/10 (Category avg: 8.4/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.8/10 (Category avg: 8.5/10) **Who Is the Company Behind OptiPub?** - **Seller:** [OptiPub](https://www.g2.com/sellers/optipub) - **Year Founded:** 2018 - **HQ Location:** Baltimore, US - **LinkedIn® Page:** https://www.linkedin.com/company/optipub/ (3 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Publishing - **Company Size:** 94% Small-Business, 6% Mid-Market #### What Are OptiPub's Pros and Cons? **Pros:** - Customer Support (10 reviews) - Email Marketing (10 reviews) - Helpful (6 reviews) - Feature Variety (3 reviews) - Customer Engagement (2 reviews) **Cons:** - Learning Curve (4 reviews) - Integration Issues (2 reviews) - Missing Features (2 reviews) - Not Intuitive (1 reviews) - Time-Consuming (1 reviews) ### What Do G2 Reviewers Say About OptiPub? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **responsive customer support** at OptiPub, valuing timely assistance and expert insights from the team. - Users praise OptiPub for its **exceptional email marketing features** , highlighting superb deliverability and outstanding team support. - Users find OptiPub's **customer support exceptional** , noting responsiveness and helpfulness that surpasses other platforms. - Users value the **wide variety of features** in OptiPub, enhancing campaigns and overall effectiveness for publishing businesses. - Users commend the **rapid responsiveness and support** from OptiPub, enhancing their email marketing effectiveness significantly. **Cons:** - Users report a significant **learning curve** with OptiPub, requiring time to adapt to its interface and functionalities. - Users face **integration issues** with OptiPub, requiring patience due to its ongoing development and learning curve. - Users find the **missing features** in OptiPub frustrating, especially regarding reporting capabilities currently under development. - Users find the platform **not intuitive** , requiring additional understanding and support to navigate effectively. - Users find the **time-consuming setup** of OptiPub challenging, requiring patience to fully utilize its features. #### What Are Recent G2 Reviews of OptiPub? **"[OptiPub Has Been a Huge Upgrade!](https://www.g2.com/survey_responses/optipub-review-13068247)"** **Rating:** 5.0/5.0 stars *— Kasio M.* [Read full review](https://www.g2.com/survey_responses/optipub-review-13068247) --- **"[Intuitive AI Email Service](https://www.g2.com/survey_responses/optipub-review-12643888)"** **Rating:** 5.0/5.0 stars *— Cody A.* [Read full review](https://www.g2.com/survey_responses/optipub-review-12643888) --- ### 24. [Leadfwd](https://www.g2.com/products/leadfwd-leadfwd/reviews) Leadfwd combines B2B Prospecting Data, Sales Outreach and Account-Based Marketing together with the power of Artificial Intelligence and Machine Learning. All in one Unstoppable Growth Platform. **Average Rating:** 4.4/5.0 **Total Reviews:** 55 **How Do G2 Users Rate Leadfwd?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Customization :** 8.6/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.0/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.8/10 (Category avg: 8.5/10) **Who Is the Company Behind Leadfwd?** - **Seller:** [LeadFWD ](https://www.g2.com/sellers/leadfwd) - **Year Founded:** 2006 - **HQ Location:** Staten Island, NY - **Twitter:** @INBOX25 (1,969 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3078106/ (3 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 59% Small-Business, 32% Mid-Market #### What Are Leadfwd's Pros and Cons? **Pros:** - Ease of Use (5 reviews) - Lead Generation (5 reviews) - Automation (4 reviews) - Easy Setup (4 reviews) - Email Marketing (3 reviews) **Cons:** - Slow Performance (2 reviews) - Design Limitations (1 reviews) - Difficult Setup (1 reviews) - Editing Difficulties (1 reviews) - Editing Issues (1 reviews) ### What Do G2 Reviewers Say About Leadfwd? *AI-generated summary from verified user reviews* **Pros:** - Users find Leadfwd's **ease of use** invaluable, streamlining their outreach efforts efficiently and effectively. - Users value the **effective lead generation** capabilities of Leadfwd, enhancing targeted outreach with powerful automation and AI. - Users commend Leadfwd for its **automated outreach features** , simplifying campaign setups and enhancing email deliverability. - Users appreciate the **easy setup** of Leadfwd, finding it intuitive and quick to get started with effective outreach. - Users value Leadfwd's **effective email deliverability and automation** , enhancing campaign success and reducing spam issues. **Cons:** - Users experience **slow load times** with large datasets, leading to lag and freezing during editing or filtering. - Users find the **cluttered UI** can hinder effective reporting and overall usability of Leadfwd. - Users find the **difficult setup** of LeadFwd challenging initially, despite excellent support and documentation provided. - Users frequently experience **editing difficulties** with slow load times for large datasets, affecting their workflow and efficiency. - Users experience **slow load times** when editing large datasets, which can lead to lag and freezing issues. #### What Are Recent G2 Reviews of Leadfwd? **"[Fantastic Tool for Lead Generation](https://www.g2.com/survey_responses/leadfwd-review-11219304)"** **Rating:** 5.0/5.0 stars *— Sheldon S.* [Read full review](https://www.g2.com/survey_responses/leadfwd-review-11219304) --- **"[Revolutionized Our B2B Prospecting and Personalization](https://www.g2.com/survey_responses/leadfwd-review-12287570)"** **Rating:** 4.0/5.0 stars *— Oswald C.* [Read full review](https://www.g2.com/survey_responses/leadfwd-review-12287570) --- #### What Are G2 Users Discussing About Leadfwd? - [What is Leadfwd used for?](https://www.g2.com/discussions/what-is-leadfwd-used-for) - 1 comment ### 25. [RESUL](https://www.g2.com/products/resul/reviews) RESUL is a fully integrated, real-time audience engagement solution for diverse sectors and business types. RESUL combines a powerful CDP, a built-in agentive AI engine, omnichannel orchestration, comprehensive analytics, cookie-independent ROI attribution, AI-driven next-best experience management, and other features essential to the delivery, measurement, and optimization of segment-of-one audience engagement. Customer Data Platform Rated 100% by the CDP Institute, RESUL’s built-in CDP offers: • Extensive out-of-the-box API library and streamlined custom data connection • Integration of first, second, and third-party data, bulk and streaming data, as well as structured, semi-structured, and unstructured data • Holistic data consolidation, deduplication, enrichment, and activation process • Intuitive segmentation workflow (large-scale segment generation in minutes) • Streamlined real-time trigger creation • Flexible attribute management, persona creation, and lead scoring • Progressive profiling for evolving, 360° customer view • Cookie-independent identity resolution and attribution via the Smart Duo, a Resulticks proprietary technology enabler Genie RESUL’s built-in agentive AI utilizes the power of generative AI to making personalized, real-time connected experiences accessible. • Intelligent Data Ingestion: Minimizes time from data integration to activation via automatic schema definition, automated data deduplication & standardization, attribute laddering, and dark data transformation. • AI-Enhanced Identity Resolution: Consolidates data from existing channels and emerging channels (including the Internet of Things) for identity resolution and online-offline personalization. • AI-Driven Auto Segmentation and AI-Enhanced Lookalike Targeting • GenAI Campaign Content Generation, Omnichannel Customer Journey Generation, and Enhanced personalization • AI-Generated Reports and Expanded Mix of KPIs for Performance Assessment Orchestration & Personalization RESUL simplifies the creation and delivery of both conventional digital campaigns and adaptive omnichannel customer journeys. • Intuitive orchestration canvas for customer journeys, single-channel campaigns, and multichannel campaigns • Easy mapping of behavior-based adaptive follow-up interactions that optimize campaign outcomes • Extensive channel range: notifications, SMS, web, messaging apps, digital ads (search and social, email, social, QR codes, digital assistants, IoT devices, industry-specific channels (e.g., ATMs) • Next-best experience management that optimizes offers, content, and interactions based on AI-derived individual audience propensities • Built-in template builder for landing pages, emails, forms, and more Analytics RESUL offers a comprehensive set of reports and analytics to help businesses dissect their performance, identify crucial opportunities, and understand their customers. • Campaign reports and channel-specific metrics with no protracted delay before availability • Segment-of-one customer reports on individual preferences, interaction timelines, propensities, personas, lead scores, and more • Multi-layered ROI attribution insights and audience digital journey patterns • Predictive and prescriptive analytics (e.g., campaign improvement, profile competition) Security & Compliance RESUL’s multilayered security approach empowers you to safeguard customer privacy and critical information at all times. • Holistic data, system, application, and infrastructure security • AES 256-bit encryption and SHA-256 tokenization • Data geofencing • Tier IV/Tia 942, data centers that are biometric-protected, SOC 1 and SOC 2 certified, and SSAE 16/ISAE 3402 attested—with 100% power back facility • Additional infrastructure protections through powerful anti-spam, anti-virus controls, network-based intrusion detection mechanisms, restricted IP access for administration and server notifications, advanced firewalls, and much more. • Hybrid deployment option, where PII data is kept on client premises, is available for businesses in industries with more stringent regulatory demands. • GDPR, HIPAA, CCPA compliant **Average Rating:** 4.5/5.0 **Total Reviews:** 31 **How Do G2 Users Rate RESUL?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10) - **Customization :** 9.4/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.1/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.1/10 (Category avg: 8.5/10) **Who Is the Company Behind RESUL?** - **Seller:** [Resulticks](https://www.g2.com/sellers/resulticks) - **Year Founded:** 2014 - **HQ Location:** Seattle, WA - **Twitter:** @Resulticks (2,106 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/resulticks/ (372 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Banking - **Company Size:** 34% Small-Business, 28% Enterprise #### What Are RESUL's Pros and Cons? **Pros:** - Ease of Use (11 reviews) - Intuitive (5 reviews) - Time-Saving (5 reviews) - Customer Support (4 reviews) - Easy Setup (4 reviews) **Cons:** - Learning Curve (4 reviews) - Slow Performance (3 reviews) - Inefficient (2 reviews) - Integration Issues (2 reviews) - Slow Loading (2 reviews) ### What Do G2 Reviewers Say About RESUL? *AI-generated summary from verified user reviews* **Pros:** - Users find RESUL's **user-friendly platform** simplifies managing marketing campaigns and enhances overall efficiency. - Users appreciate the **intuitive interface** of RESUL, facilitating easy navigation and quick engagement tracking. - Users value RESUL for its **time-saving capabilities** , simplifying campaign management and enhancing workflow efficiency significantly. - Users rave about RESUL’s **exceptional customer support** , highlighting its responsiveness and expertise that ensures seamless setup and operations. - Users commend RESUL for its **easy setup** , ensuring a smooth onboarding experience and enhancing operational efficiency. **Cons:** - Users find the **initial learning curve challenging** , requiring extra time and support to master RESUL's advanced features. - Users experience **slow performance** , particularly with loading times and refresh issues, impacting workflow and efficiency. - Users report **inefficient access** to advanced features in RESUL, with slow loading times disrupting their workflows and decisions. - Users face **integration issues** with RESUL, requiring extra setup and posing challenges during usage. - Users experience **slow loading times** for reports, disrupting workflows and hindering timely decision-making. #### What Are Recent G2 Reviews of RESUL? **"[RESUL: Reliable Platform for Customer Engagement & Automation](https://www.g2.com/survey_responses/resul-review-12785862)"** **Rating:** 5.0/5.0 stars *— Verified User in Banking* [Read full review](https://www.g2.com/survey_responses/resul-review-12785862) --- **"[Dedicated, Responsive Support That Makes SMS & WhatsApp Campaigns Effortless](https://www.g2.com/survey_responses/resul-review-13095728)"** **Rating:** 5.0/5.0 stars *— Siddhartha D.* [Read full review](https://www.g2.com/survey_responses/resul-review-13095728) --- ## What Is Marketing Automation Software? [Marketing Software](https://www.g2.com/categories/marketing) ## What Software Categories Are Similar to Marketing Automation Software? - [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) - [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) - [SMS Marketing Software](https://www.g2.com/categories/sms-marketing) --- ## How Do You Choose the Right Marketing Automation Software? ### What You Should Know About Marketing Automation Software ### What is Marketing Automation Software? Marketing automation software allows companies to optimize their marketing strategy by automating marketing tasks such as email marketing, social media posts, and lead generation. The automation of these tasks is made possible by creating an automation workflow. A workflow serves as the path that triggers one marketing task after another. An example of this would be when a new customer creates an account on your website, which triggers a welcome email to be sent out to them. Once that welcome email is triggered, product announcement emails are sent, then sale announcement emails, and so on. Each step in the workflow is prompted automatically by a previous step, so no one has to do each step manually. The workflow can then be shaped around any marketing task, whether that is social media management, lead acquisition, or A/B testing. With this in mind, marketing automation software is not a one-off function that can be automated for years on end. Workflows must be manually updated so the marketing material remains relevant and engaging for customers. While the actual function of email marketing can be automated, the content of the email must be updated with current offerings, company updates, or other relevant information. Key Benefits of Marketing Automation Software - Measure campaigns to optimize, justify, and prioritize initiatives - Reduce time spent administering marketing programs and completing tasks - Improve close rates with timely and relevant engagement - Boost brand and messaging consistency across campaigns and channels via templates and standards - Shorten sales cycles with quicker response times - Customize marketing to each customer’s needs - Create scheduled and automated activities for around-the-clock engagement without manual effort ### Why Use Marketing Automation Software? Marketing automation tools allow you to spend more time focusing on creative solutions while increasing your close rate and improving the quality of your leads. This software helps develop your business and lets you focus on more pressing aspects of day-to-day functions. For starters, you will be able to reduce your staffing costs by a considerable amount; lead nurturing and marketing campaigns can be run automatically instead of manually, enabling your business to potentially send thousands of personalized emails a day without lifting a finger. This type of automation also helps your sales activity dramatically by improving your lead management and prioritization, which usually results in a better ROI. In addition, marketing automation tools hold your marketing and sales teams accountable for their performance with concrete data points, giving you the ability to adjust and improve your business strategies. Key Business Problems Solved with Marketing Automation Software - Create more targeted, well-informed content - Provide overall message direction based on customer data - Customize messaging across a customer base - Personalize messaging without manual entry - Reduce staffing and labor costs ### Who Uses Marketing Automation Software? Small businesses and large enterprises alike can benefit from marketing automation software. If you are a small business, you can directly benefit from marketing automation tools without having to increase your headcount, which can be especially important for companies with a small workforce and limited hiring capital. While the initial setup requires an investment of time to customize your platform, the overall result will be a significant decrease in tedious marketing tasks and a more effective sales cycle. From a small-business perspective, it’s exceedingly important to be effective and intentional with the finite amount of resources at your disposal. Marketing automation tools will allow your staff to make the most out of the hours allotted to them, freeing up time for creative solutions instead of repetitive tasks. These tools can optimize your staff’s time, allowing for a more effective business strategy. **Marketing teams —** Marketing automation tools allow marketing teams to automate tedious tasks, organize workflows, and collect more customer data. By automating marketing tasks like email marketing, lead generation, and digital advertising, marketing teams save plenty of time and are able to focus more time on analyzing their data. Spending more time with this data results in a more effective marketing strategy. **Sales teams —** Marketing automation software allows sales teams to leverage marketing data to identify qualified leads, analyze customer sentiment, and establish better communication with customers. When sales teams understand what leads have expressed a major interest in the product, they can reach out to customers based on actual data and turn cold calls into warm calls. With marketing automation data, sales teams can also be notified when the best time is to reach out to their leads. If leads are on a pricing page, this can trigger an alert to a sales rep to reach out to that lead and talk them through the product offering. **Content managers —** Content managers can use marketing automation software to automate the content publishing process. This allows content marketing teams to schedule posts for the most effective times during the day, which can drive more visibility for their content. ### Kinds of Marketing Automation Software Marketing automation software is an umbrella term for any software that allows companies to automate or streamline their marketing efforts to improve operational efficiency and increase revenue. With this in mind, many tools that businesses use on a day-to-day basis contain marketing automation functionalities, including CRM and email marketing tools. However, while many tools provide marketing automation, these products may vary in their focus and breadth of features. Below are some of the different focuses you may find in a marketing automation solution: **Inbound marketing automation —** Inbound marketing automation is designed for marketing teams that focus more on content management. This usually translates to teams that write blogs or post social media content to attract new customers. Within inbound marketing, some examples of tasks that can be automated include marketing analytics, reputation management, social media monitoring, and sales lead generation. The automation of these aspects frees up time for marketers to analyze the customer data and make informed decisions on how to improve marketing strategies. **Lead management and nurturing automation —** With lead management and nurturing automation, sales teams can automate the process of acquiring and qualifying leads based on which are most likely to convert. This is particularly useful for sales teams, as users capable of setting parameters for what constitutes a qualified lead. This may be when prospective customers visit your product page three times, or it may be when they only come once. You get to decide when the automation tool triggers a sales notification that will alert sales reps to reach out to qualified leads and close a sale. With this tool, sales reps can save plenty of time by focusing on only the most qualified leads. **Pricing automation —** E-commerce websites and online retailers can use pricing automation tools to close more sales. If a customer has come to your website and has been browsing a certain product multiple times, then it is very likely that they are considering buying that product. With pricing automation, retailers can automatically drop or raise prices based on interest or repeated product page visits. This allows retail sites to close more deals by offering customers a price point that they are willing to settle on. **B2B (business to business) vs. B2C (business to consumer)** — Both B2B and B2C companies can experience value from using marketing automation software to send more personalized, timely, and relevant messages to consumers. B2B and B2C businesses do, however, have differing needs that must be met from this type of software. First, B2B companies have considerably longer buying cycles, and the decision process involves more steps. Additionally, B2B buying decisions are not typically made by just one individual; there are often numerous decision-makers that conduct extensive research before making a purchase. Meanwhile, B2C consumers typically make decisions on an individual basis and generally make buying decisions faster than B2B consumers. These differences impact a business’ marketing strategy, the channels in which they reach their consumers, and the types of content that get automated. Consequently, B2B and B2C companies consider marketing automation software features differently. B2B companies leverage marketing automation software to assist in nurturing their leads throughout the sales cycle and look for features like integration into their CRM, lead scoring, and high-quality data (i.e., no duplicate contact records). B2C companies focus on the customer journey and making data-driven, predictive recommendations for products or services, typically requiring features such as retargeting, retention marketing, and personalized cart and browse abandonment messages. Since B2C companies typically experience a shorter sales cycle, personalization of their websites and messaging is of utmost importance; the marketing automation software they choose to implement typically needs to integrate with e-commerce sites. In contrast, while nurturing their leads, B2B companies use marketing automation software to send educational and event-based emails to increase brand awareness. Finally, the channels in which B2B and B2C companies reach their consumers differ. Both B2B and B2C businesses rely on email marketing, but B2C businesses often use other channels as well. That being said, they often look for marketing automation software than can support automation with other channels, including SMS, push notifications, and social media messaging. ### Marketing Automation Software Features **Email marketing —** One of the main functions of marketing automation software is the automation of email marketing. For example, once a customer signs up for your company’s newsletter, marketing automation takes over and can start sending out email marketing campaigns based on events, online activities, and lead scores. Email marketing functions also automate the personalization and branding of marketing emails. This way, each email that gets sent out is a personally addressed letter to whomever signed up for your newsletter. A final important function of email marketing automation is managing email deliverability.This ensures inbox delivery and includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This way, businesses can focus on analytics and profit rather than manually attending to every customer need. **Social media marketing —** Marketing automation software allows businesses to automate the process of managing a social media campaign, which can increase customer engagement and visibility for your brand or product. With automation tools, you can schedule automated posts such as polls, sweepstakes, and referral programs. Then, marketing automation software can evaluate the customer sentiment of your posts by measuring likes, comments, replies, and retweets. Not only does this help raise brand awareness, but it also allows users to see how their brand is being perceived. **Lead management —** Using marketing automation software to manage leads is one of the most effective ways to attract new customers. With lead scoring and grading features, marketing automation software can automatically qualify and score leads based on demographics, as well as prospect online behaviors like recency and frequency. Additionally, businesses can automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and predefined campaign steps. Automated [behavior tracking](https://www.g2.com/categories/marketing-automation?filters%5Bverified_features%5D%5B%5D=108&utf8=%E2%9C%93) then tracks which emails a prospect opens and clicks, what web pages they visit, and what keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to do the leg work of manually assessing each customer lead. **Advertising automation —** Marketing automation tools can lead customers down the sales funnel by automating when leads see certain advertisements. If customers are revisiting a product page multiple times, this triggers your marketing automation software to present the customer with product advertisements based on where they are in the sales funnel. If they are strongly considering buying the product, then this might trigger a sales advertisement, or if they have been looking at competing products then this might also trigger an advertisement from your website. This helps to keep your product visible so customers always consider purchasing your product, even when they are considering another product as well. **Workflow management —** Workflow management automates a process that typically requires intervention by several different users due to its series of steps. Administrators can write rules to determine who, and when, a user needs to complete a step. This also includes notification of users when they need to take action, which creates one fluid workflow that is meant to lead customers through the sales funnel, all the way from awareness to purchase. **Mobile marketing —** To supplement both email and social media marketing, marketing automation tools also have the capability of automating mobile marketing. Users can communicate with customers by sending out push notifications, wearable device notifications, or Apple Wallet and Google Pay notifications. This way, even when apps or websites aren’t open, you can still send mobile notifications so customers are alerted with sale alerts, product announcements, new features, etc. Many marketing automation software tools will also offer the following features:&nbsp; - [Social media engagement capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-engagement) - [Social media advertising capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-advertising) - [Event/webinar marketing capabilities](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing) - [Search tracking and optimization capabilities](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization) - [SEO/keyword analytics capabilities](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics) - [Social listening capabilities](https://www.g2.com/categories/marketing-automation/f/social-listening) - [Budgeting capabilities](https://www.g2.com/categories/marketing-automation/f/budgeting) - [B2B capabilities](https://www.g2.com/categories/marketing-automation/f/b2b) - [B2C capabilities](https://www.g2.com/categories/marketing-automation/f/b2c) - [Online Behavior Tracking capabilities](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking) ### Trends Related to Marketing Automation Software **Interactive email marketing —** Email marketing is one of the most-used features in marketing automation software. Although marketers can reach a wide scope of customers by automating thousands of promotional emails, most of those emails don’t provide any brand interaction or personalized content. With this in mind, email marketers are looking to make more personalized and interactive media content in each email. This may include animated GIFs, promotional videos, games, quizzes, etc. ### Potential Issues with Marketing Automation Software **Over-automating —** One of the common pitfalls of using marketing automation software is over-automation, when companies fall under the misconception that marketing automation software is a fix-it-all solution that you can “set and forget." Marketing automation, like many other innovative technologies, works better with human expertise and management. This means consistently monitoring workflow automation in order to reflect new offerings from your business. ### Software and Services Related to Marketing Automation Software [**CRM**](https://www.g2.com/categories/crm) **—** Retaining and developing relationships with new and old customers is paramount for any growing business. As such, it’s important that your marketing automation tool integrates with a CRM. By integrating these two together, you can have a one-stop shop for marketing analysis and customer data. Not only can you view customer information such as name, address, and company info, but you can also view important marketing information such as which pages they visit, the duration of those visits, and which products they are most interested in. Furthermore, since marketing automation software automatically scores leads based on how likely they are to convert into a customer, it’s important to have your leads and customer information in one place so sales and marketing teams can team up on strategizing how to close a sale. Aside from closing new deals, marketing automation can also reignite interest in old customers by sending out drip email campaigns. If your marketing automation software is integrated with your CRM, you can identify all your old customers and send them content periodically in the hopes of reattracting them to your brand. Ultimately, the coupling of your CRM and marketing automation will also bring you the clearest view on which marketing initiatives are attracting new customers and which ones are not. This will enable your company to track ROI in real time and provide insight into making smarter business decisions based on concrete customer data. [**Project management**](https://www.g2.com/categories/project-management) **—** Project management software assists employees, administrators, and teams in managing team goals and long-term projects, as well as coordinating individual tasks. Since marketing automation revolves around creating workflows, it’s important to visualize all of the necessary steps that must be completed before creating an automated workflow. With a project management tool, marketing teams can collaborate and pull assets together to create one streamlined marketing campaign. [**Social media advertising**](https://www.g2.com/categories/social-media-advertising) **—** It goes without saying that more and more people are being both informed and influenced by products that are advertised on social media. With Instagram, Facebook, and Twitter being some of the most visited websites in the world, marketers must make their brand visible across these channels in order to stay competitive. Integrate your marketing automation software with social media advertising software so you can automate the process of buying, managing, and placing social ads.