# Best Loyalty Management Software

  *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*

   Loyalty management software helps businesses create, manage, and analyze customer loyalty programs. These products allow businesses to identify either repeat customers or potential repeat customers, and then send them incentives such as discounts or rewards points so they return to that business. Loyalty management software is primarily leveraged by business-to-consumer (B2C) companies in the retail, e-commerce, travel, and hospitality industries. Marketing teams in these organizations use loyalty management software to boost customer retention, maximize repeat sales, and increase customer lifetime value (CLV).

If a business is having difficulty finding its target audience or demographic, loyalty management tools can help a marketing team narrow down the search and test different methods of bringing customers back to the business. This type of software can be implemented as a standalone marketing tool, an API, or an add-on for an all-in-one marketing platform. Many loyalty management tools include features of or integrate with [email marketing software](https://www.g2.com/categories/email-marketing) or [marketing automation software](https://www.g2.com/categories/marketing-automation), making it easy to identify loyal customers and send them promotions or rewards. Loyalty management software also integrates with [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) and [POS software](https://www.g2.com/categories/pos).

To qualify for inclusion in the Loyalty Management category, a product must:

- Enroll valuable, loyal, or interested customers in a loyalty program
- Allow for the configuration of one or more loyalty programs such as point-based, spend-based, tiered, paid, etc.
- Provide tools to communicate with loyal customers and distribute discounts, cashback, or other rewards
- Capture customer data including purchase history, membership status, and engagement with the loyalty program
- Integrate with other marketing or commerce software





## Best Loyalty Management Software At A Glance

- **Leader:** [Smile.io](https://www.g2.com/products/smile-io/reviews)
- **Highest Performer:** [Growave](https://www.g2.com/products/growave/reviews)
- **Easiest to Use:** [AdvantageClub.ai](https://www.g2.com/products/advantageclub-ai/reviews)
- **Top Trending:** [BON Loyalty](https://www.g2.com/products/bon-loyalty/reviews)
- **Best Free Software:** [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews)


---

**Sponsored**

### LoyaltyLion

LoyaltyLion helps Shopify brands drive profitable growth by turning loyalty into a differentiated customer experience — not just another discount. With 12+ years of loyalty innovation working with 10,000+ brands, we help Shopify stores move beyond generic loyalty programs. With LoyaltyLion, brands create unique experiences that drive repeat purchases, influence customer behavior, and increase profitability across every channel, location, and market. Allow customers to earn points for any on-site activity - from purchases to reviews and referrals, as well as offsite activities such as social media follows and tags. Points can be exchanged for vouchers, gift cards, or custom rewards such as free products or shipping. Easily enroll all customers into your loyalty program as they check out, and reward your best customers with loyalty tiers that contain unique perks, and access to secret sales or product launches. We provide the tools and expertise you need to drive growth through higher repeat purchase rates, better retention, and greater customer lifetime value. Classic and above plans include a free integrated loyalty page build, getting you live faster with a page that's perfectly aligned with your brand and existing Shopify site. Our loyalty dashboards are designed to answer one all-important question: what value is my loyalty program driving for my Shopify store? We help you track how much revenue is flowing through your loyalty program, and understand and use customer lifetime value for segmentation and reporting. By integrating LoyaltyLion’s data and insights into your wider marketing tools and tactics such as Klaviyo, Gorgias and Recharge, you can add more power to your existing tech stack. From emails and SMS to your helpdesk or subscription provider, integrating your loyalty program at every stage of your customer journey helps you increase repeat purchases and drive faster ecommerce growth.



[Book a Demo](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1188&secure%5Bdisplayable_resource_id%5D=1188&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1188&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=73864&secure%5Bresource_id%5D=1188&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Floyalty-management&secure%5Btoken%5D=9ccd417413be75d205f87a17ace0b8491c7e88ea55f01e0a0d840d8dc95b1eca&secure%5Burl%5D=https%3A%2F%2Floyaltylion.com%2Fdemo&secure%5Burl_type%5D=book_demo)

---

## Top-Rated Products (Ranked by G2 Score)
  ### 1. [Smile.io](https://www.g2.com/products/smile-io/reviews)
  Smile.io is the leading loyalty platform built for scaling and enterprise commerce brands on Shopify Plus. Powering programs for over 100,000 merchants, Smile helps brands turn one-time shoppers into repeat, high-value customers through points, VIP tiers, referrals, and personalized rewards. As the only loyalty platform both Built for Shopify status and Shopify Technology Partner certification, Smile is both deeply integrated with Shopify's latest technology while being trusted by Shopify at scale. With Smile, you get both quality and scale. Key capabilities include: - Embedded loyalty experiences across product pages, checkout, and customer accounts to drive visibility and redemption. - Flexible program design with points, VIP tiers, referrals, promotional multipliers, and fully branded loyalty pages. - Advanced analytics and performance insights including repeat purchase rate, customer lifetime value, and benchmarking against top-performing brands. - Enterprise-ready integrations with Klaviyo, Gorgias, Judge.me, and 30+ ecommerce tools to activate loyalty across every channel. - Smile Plus for high-volume brands, offering expanded customization, loyalty landing page builders, and enhanced reporting for complex program strategies. Trusted by leading Shopify brands like Polaroid, Liquid Death, Monos, and Hush Puppies, Smile helps mid-market and enterprise merchants increase repeat revenue, strengthen customer relationships, and reduce reliance on paid acquisition.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 431

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Integrations:** 8.5/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 8.1/10 (Category avg: 8.8/10)
- **Membership:** 8.4/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Smile.io](https://www.g2.com/sellers/smile-io)
- **Company Website:** https://smile.io
- **Year Founded:** 2012
- **HQ Location:** Kitchener, Canada
- **Twitter:** @smilerewards (4,512 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/smile.io/about (62 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 92% Small-Business, 8% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (195 reviews)
- Customer Support (159 reviews)
- Rewards Program (149 reviews)
- Easy Setup (135 reviews)
- Easy Integrations (98 reviews)

**Cons:**

- Expensive (85 reviews)
- Limited Customization (53 reviews)
- Limited Rewards System (38 reviews)
- Rewards System (37 reviews)
- Limited Functionality (21 reviews)

  ### 2. [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews)
  LoyaltyLion helps Shopify brands drive profitable growth by turning loyalty into a differentiated customer experience — not just another discount. With 12+ years of loyalty innovation working with 10,000+ brands, we help Shopify stores move beyond generic loyalty programs. With LoyaltyLion, brands create unique experiences that drive repeat purchases, influence customer behavior, and increase profitability across every channel, location, and market. Allow customers to earn points for any on-site activity - from purchases to reviews and referrals, as well as offsite activities such as social media follows and tags. Points can be exchanged for vouchers, gift cards, or custom rewards such as free products or shipping. Easily enroll all customers into your loyalty program as they check out, and reward your best customers with loyalty tiers that contain unique perks, and access to secret sales or product launches. We provide the tools and expertise you need to drive growth through higher repeat purchase rates, better retention, and greater customer lifetime value. Classic and above plans include a free integrated loyalty page build, getting you live faster with a page that's perfectly aligned with your brand and existing Shopify site. Our loyalty dashboards are designed to answer one all-important question: what value is my loyalty program driving for my Shopify store? We help you track how much revenue is flowing through your loyalty program, and understand and use customer lifetime value for segmentation and reporting. By integrating LoyaltyLion’s data and insights into your wider marketing tools and tactics such as Klaviyo, Gorgias and Recharge, you can add more power to your existing tech stack. From emails and SMS to your helpdesk or subscription provider, integrating your loyalty program at every stage of your customer journey helps you increase repeat purchases and drive faster ecommerce growth.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 568

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Integrations:** 8.5/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 8.0/10 (Category avg: 8.8/10)
- **Membership:** 8.6/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [LoyaltyLion](https://www.g2.com/sellers/loyaltylion)
- **Company Website:** https://loyaltylion.com
- **Year Founded:** 2012
- **HQ Location:** London, GB
- **Twitter:** @LoyaltyLionHQ (1,732 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/loyaltylion/ (63 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Ecommerce Manager
  - **Top Industries:** Apparel & Fashion, Retail
  - **Company Size:** 70% Small-Business, 24% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (156 reviews)
- Ease of Use (134 reviews)
- Loyalty Programs (83 reviews)
- Easy Setup (79 reviews)
- Easy Integrations (75 reviews)

**Cons:**

- Limited Customization (37 reviews)
- Lack of Customization (22 reviews)
- Poor Support (20 reviews)
- Limited Functionality (19 reviews)
- Integration Issues (16 reviews)

  ### 3. [AdvantageClub.ai](https://www.g2.com/products/advantageclub-ai/reviews)
  AdvantageClub.ai is a global employee engagement platform driving workplace experience and well-being with features like rewards, recognition, perks, flexible employee benefits, and community building on a unified platform. - We are an end-to-end digital Reward & Recognition platform that allows managers and organizations to acknowledge employees for their efforts, all with the click of a button. Through the platform, employees can give high-fives, likes, comments, and more to show their appreciation for their colleagues. Our R&R platform is also matched with a global reward redemption marketplace that lets employees choose from over 10,000+ global brands. - Our Perks & Privileges solution allows organizations to add something special to employees’ earnings by offering unique and exclusive corporate offers and deals across the country. Through our Flexible Benefits offering, companies can create multiple types of employee wallets curated to specific marketplaces, eg, wellness, work from home, L&D wallets, and more. - Our Community and Fun Zone solution brings multiple employee engagement programs under one platform. With programs like intra-corporate games with live leaderboards, peer-to-peer marketplaces, and hobby clubs, our solution offers something unique for bringing employees of every type of organization together. - Our Financial Wellness solution helps employees become financially savvy by offering facilities to save, and get loans and salary advances at affordable prices and zero interest rates. - Advantage Incentive is a performance-driven solution that helps organizations boost motivation through automated, goal-based rewards. From sales targets to achievement milestones, it offers real-time tracking, transparent dashboards, and instant redemptions. - Advantage Loyalty is a platform-led solution to engage and retain customers, dealers, and channel partners. With tiered programs and dynamic rewards, it’s built to strengthen long-term relationships and drive brand loyalty. About AdvantageClub.ai We are a global Employee Engagement Platform with features like Rewards, Recognition, Community Building, and FlexBen on a unified platform. We provide end-to-end solutions to facilitate employee engagement through exclusive privileges and rewards by our 10,000+ brand partners. Established in 2016, AdvantageClub.ai is a brainchild of UCLA postgraduates Sourabh Deorah and Smiti Bhatt Deorah, who identified employee benefits as a space to create disruption using data mining and analytics. Since then, we have been redefining employee benefits beyond the traditional provident fund and corporate discount policies. Currently headquartered in Delaware, we hold 15 million+ users with 1,200+ impressive client portfolios featuring BCG, Concentrix, Teleperformance, Hexaware, Target and many more, with a presence in 100+ countries. We take pride in providing a scalable, customisable, cost-effective program to take employee engagement to the next level. Our unified platform brings a wide variety of recognition programs, including milestone/anniversary/years-of-service awards, real-time spot bonuses, automated incentives, peer-to-peer appreciation, onboarding programs, wellness programs, quarterly & annual performance awards, gift card programs, exclusive offers across 10,000+ global brands, etc. With its sole mission to help organisations keep their employees engaged and driven, our Advantage Club App is supported by a well-thought employee engagement solution that offers the best-in-class experience to its users. The platform is set to revolutionise the industry by directly impacting employee recruitment and retention through an exhaustive employee engagement tool. Our Mission We envision a world where employees are highly engaged and happy and every workplace, big or small, has a positive culture of appreciation and recognition. We are here to help organisations build and run employee experience and engagement programs that resonate with their culture and values.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 820

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Integrations:** 10.0/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 10.0/10 (Category avg: 8.8/10)
- **Membership:** 10.0/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [AdvantageClub.ai](https://www.g2.com/sellers/advantageclub-ai)
- **Company Website:** https://AdvantageClub.ai
- **Year Founded:** 2016
- **HQ Location:** San Francisco, US
- **Twitter:** @myadvantageclub (303 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/work-advantage/ (292 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Associate Software Engineer, Software Engineer
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 68% Enterprise, 23% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (219 reviews)
- Rewards (154 reviews)
- Variety (102 reviews)
- Employee Engagement (92 reviews)
- Recognition (80 reviews)

**Cons:**

- Limited Options (44 reviews)
- Usage Difficulty (44 reviews)
- Not User-Friendly (42 reviews)
- Limited Redemption Options (34 reviews)
- Slow Loading (33 reviews)

  ### 4. [Okendo](https://www.g2.com/products/okendo/reviews)
  Okendo is the customer marketing platform built for Shopify brands to strengthen relationships and maximize lifetime value. Okendo makes it easy to collect feedback, reward engagement, and personalize interactions, helping brands turn shoppers into Superfans. Okendo’s products work together to build trust, increase retention, and capture valuable insights. With unified profiles, AI-powered tools and insights, customizable programs, and deep integrations across the eCommerce stack, Okendo provides brands with the tools to build stronger communities and drive long-term growth. With Okendo, brands can: - Convert better by showcasing content like customer ratings, reviews, photos, and videos that build trust and improve shopper confidence. - Retain more with loyalty and referral programs that reward engagement, encourage repeat purchases, and strengthen brand advocacy. - Adapt faster with quizzes, surveys, and AI automation that capture customer insights and personalize campaigns in real time. Why Brands Choose Okendo - Trusted by 18,000+ fast-growing Shopify brands including SKIMS, Rhode, and Oh Polly. - Proven impact with an average 4X lift in conversion rates and 15X ROI. - 65+ integrations with tools like Shopify, Klaviyo, Attentive, Postscript, and Meta. - Dedicated customer support with responsive, hands-on guidance for SMBs through enterprise. - Reliable, scalable performance built to support growth at every stage.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 323

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Integrations:** 8.4/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 8.0/10 (Category avg: 8.8/10)
- **Membership:** 8.5/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Okendo](https://www.g2.com/sellers/okendo)
- **Company Website:** https://www.okendo.io
- **Year Founded:** 2016
- **HQ Location:** Sydney, Australia
- **Twitter:** @GetOkendo (1,257 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/13228018 (149 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, CEO
  - **Top Industries:** Retail, Consumer Goods
  - **Company Size:** 64% Small-Business, 19% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (183 reviews)
- Customer Support (159 reviews)
- Helpful (129 reviews)
- Features (119 reviews)
- Easy Setup (96 reviews)

**Cons:**

- Limited Customization (29 reviews)
- Missing Features (26 reviews)
- Expensive (24 reviews)
- Lack of Customization (21 reviews)
- Usage Difficulty (18 reviews)

  ### 5. [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews)
  SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 568

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10)
- **Integrations:** 8.8/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 8.3/10 (Category avg: 8.8/10)
- **Membership:** 8.4/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [SAP](https://www.g2.com/sellers/sap)
- **Company Website:** https://www.sap.com/
- **Year Founded:** 1972
- **HQ Location:** Walldorf
- **Twitter:** @SAP (297,024 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/sap/ (141,341 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, CRM Manager
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 50% Mid-Market, 22% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (76 reviews)
- Automation (56 reviews)
- Features (54 reviews)
- Helpful (45 reviews)
- Personalization (42 reviews)

**Cons:**

- Missing Features (40 reviews)
- Learning Curve (39 reviews)
- Difficult Learning (32 reviews)
- Limited Features (31 reviews)
- Not Intuitive (31 reviews)

  ### 6. [Mastercard Offers](https://www.g2.com/products/mastercard-offers/reviews)
  Mastercard Offers is a comprehensive solution designed to help merchants achieve their business objectives by managing merchant-funded offers with exceptional ease and efficiency. By leveraging Mastercard's extensive experience, advanced personalization engine, and flexible capabilities, this dynamic platform operates seamlessly across any payment type and network, providing access to a wide range of distribution channels. Key Features and Functionality: - Pay for Performance: Merchants pay only for results directly attributed to sales, backed by rich analytics that ensure a clear return on ad spend. - Targeted Offer Models: Utilizing advanced AI, merchants can unlock new revenue streams by targeting the right customers and paying solely for actual performance. - Retention Boost: Strategic campaigns are designed to elevate customer retention by rewarding increased spending frequency and managing offers to sustain customer engagement. - Win-Back Strategies: The platform enables merchants to regain lost revenue by strategically re-engaging lapsed customers through dynamic offers. - Efficient Spend Management: With card-linked offers, merchants can maximize marketing impact, confidently set budgets, and demonstrate incremental lift through attributable sales and analytics. Primary Value and User Solutions: Mastercard Offers empowers merchants to drive customer loyalty and increase sales by delivering personalized, merchant-funded offers efficiently. The platform's end-to-end management capabilities simplify the process of creating and distributing offers, allowing merchants to focus on their core business operations. By providing targeted and performance-based incentives, merchants can attract new customers, retain existing ones, and re-engage those who have lapsed, ultimately enhancing their overall market competitiveness.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 16

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Integrations:** 9.3/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 8.7/10 (Category avg: 8.8/10)
- **Membership:** 9.2/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Mastercard](https://www.g2.com/sellers/mastercard)
- **Year Founded:** 1966
- **HQ Location:** Purchase, NY
- **Twitter:** @Mastercard (486,150 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/mastercard/ (47,338 employees on LinkedIn®)
- **Ownership:** NYSE - New York Stock Exchange

**Reviewer Demographics:**
  - **Company Size:** 63% Small-Business, 31% Mid-Market


#### Pros & Cons

**Pros:**

- Rewards Program (11 reviews)
- Helpful (10 reviews)
- Ease of Use (8 reviews)
- Rewards (8 reviews)
- Rewards System (8 reviews)

**Cons:**

- Limited Options (5 reviews)
- Cost (2 reviews)
- Expensive (2 reviews)
- Geographical Limitations (2 reviews)
- Limited Features (2 reviews)

  ### 7. [Yotpo](https://www.g2.com/products/yotpo/reviews)
  Yotpo is leading the next era of trust and loyalty in eCommerce. From first impression to repeat purchase, Yotpo helps brands build stronger customer relationships and drive profitable growth. Yotpo’s AI-powered Reviews and industry-leading Loyalty solutions work in tandem to influence buying decisions, build trust, and reward lasting engagement across every touchpoint—on site, on social, and in store. With deep integrations into the eCommerce stack and tools that scale from launch to enterprise, Yotpo empowers brands to: - Convert better with authentic content that answers shopper questions and improves confidence - Retain more by personalizing rewards, driving repeat purchases, and creating emotional brand connection - Adapt faster with AI automation and hands-on strategic support Why brands choose Yotpo: - 400M+ reviews collected and 25K+ loyalty programs launched - 14 BFCMs in a row with 0 downtime - Regional teams and localized onboarding to support global growth Deep integrations with Shopify, Klaviyo, Attentive, Meta, TikTok, Zendesk, and many more Join the world’s most iconic and fastest-growing brands: Brooklinen, Princess Polly, Supergoop, Pandora, Barnes & Noble, ThirdLove, Steve Madden, Our Place, Goodr, Dr. Martens, Perry Ellis, Allbirds, and tens of thousands more


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 252

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10)
- **Integrations:** 7.5/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 7.7/10 (Category avg: 8.8/10)
- **Membership:** 7.3/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Yotpo](https://www.g2.com/sellers/yotpo)
- **Company Website:** https://www.yotpo.com
- **Year Founded:** 2011
- **HQ Location:** New York
- **Twitter:** @Yotpo (19,243 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1515446/ (803 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Founder
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 73% Small-Business, 23% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (22 reviews)
- Customer Support (21 reviews)
- Helpful (16 reviews)
- Reviews (14 reviews)
- Review Management (12 reviews)

**Cons:**

- Expensive (11 reviews)
- Missing Features (8 reviews)
- Limited Features (6 reviews)
- Limited Functionality (6 reviews)
- Feature Limitations (5 reviews)

  ### 8. [Voyado](https://www.g2.com/products/voyado/reviews)
  Voyado is a type of software-as-a-service (SaaS) solution designed to help retail brands enhance customer engagement and foster loyalty through hyper-relevant shopping experiences. By leveraging advanced artificial intelligence, Voyado provides a comprehensive customer experience cloud that empowers brands to understand and anticipate customer needs, ultimately driving business growth. This innovative platform is particularly beneficial for e-commerce businesses looking to optimize their online presence and improve customer satisfaction. Targeting retail brands across various sectors, Voyado caters to businesses that seek to elevate their customer interactions and streamline their marketing efforts. The platform is designed for marketers, e-commerce managers, and business owners who want to harness data-driven insights to create personalized shopping experiences. With its robust product discovery engine, Voyado enables brands to predict and respond to visitors' intentions, ensuring that customers find the products that best meet their needs quickly and efficiently. Key features of Voyado include its powerful product discovery engine, which utilizes deep product knowledge to enhance the online shopping experience. This engine not only helps customers navigate through vast product catalogs but also tailors recommendations based on individual preferences and behaviors. Additionally, the multichannel marketing platform offers invaluable insights and tools for executing automated campaigns, allowing brands to engage customers across various touchpoints seamlessly. This capability helps businesses maintain consistent communication with their audience, ultimately fostering stronger customer relationships. The benefits of using Voyado extend beyond just improved customer experiences. By automating marketing efforts and providing actionable insights, brands can save time and resources while maximizing their marketing ROI. The platform’s ability to deliver personalized content and recommendations enhances customer loyalty, encouraging repeat purchases and long-term engagement. Furthermore, Voyado's rapid growth and expanding customer base across Northern Europe and beyond demonstrate its effectiveness in meeting the evolving needs of retail brands in a competitive landscape. In summary, Voyado stands out in the SaaS market by offering a unique combination of AI-driven insights and multichannel marketing capabilities tailored specifically for retail brands. Its focus on creating hyper-relevant shopping experiences positions it as a valuable partner for businesses looking to thrive in the digital age.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 76

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Integrations:** 8.6/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 8.1/10 (Category avg: 8.8/10)
- **Membership:** 9.2/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Voyado](https://www.g2.com/sellers/voyado)
- **Company Website:** https://www.voyado.com
- **Year Founded:** 2005
- **HQ Location:** Stockholm, SE
- **LinkedIn® Page:** https://www.linkedin.com/company/825768/ (387 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 47% Mid-Market, 29% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (34 reviews)
- Customer Support (21 reviews)
- Helpful (16 reviews)
- Intuitive (16 reviews)
- User-Friendly (16 reviews)

**Cons:**

- Limited Features (13 reviews)
- Missing Features (10 reviews)
- Learning Curve (7 reviews)
- Lack of Customization (6 reviews)
- Limited Customization (6 reviews)

  ### 9. [Joy Loyalty](https://www.g2.com/products/joy-loyalty/reviews)
  Joy is a customer loyalty platform for Shopify merchants that helps businesses increase customer retention through points-based rewards programs and social engagement features. The software enables e-commerce stores to reduce acquisition costs by focusing on repeat purchases from existing customers rather than constantly acquiring new ones. Joy primarily serves mid-market Shopify merchants, particularly in beauty, fitness, and lifestyle verticals. The platform targets businesses on Shopify Advanced or Plus plans who want to optimize customer acquisition costs and build predictable revenue streams through enhanced customer relationships. The platform addresses rising advertising costs and platform dependency by helping merchants create direct customer relationships. Joy transforms acquisition-heavy strategies into retention-focused approaches through meaningful customer touchpoints and engagement opportunities. Key Features and Capabilities: • Meaningful Loyalty Programs: Instagram integration, social sharing rewards, user-generated content campaigns, and milestone celebrations • Flexible Rewards System: Points earning through purchases, reviews, social actions, and referrals with redemption options including discounts and exclusive products • VIP Tier Management: Automated customer segmentation with exclusive benefits and personalized experiences based on spending levels • Analytics Dashboard: ROI tracking, customer lifetime value optimization, and program performance insights • Native Integrations: Seamless Shopify compatibility with email marketing platforms and social media APIs Joy specializes in beauty and fitness markets, offering pre-configured campaigns and industry-specific best practices that create pull-factor marketing where customers actively engage with brands.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 60

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Integrations:** 8.8/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 8.5/10 (Category avg: 8.8/10)
- **Membership:** 8.8/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Joy](https://www.g2.com/sellers/joy-63c8c36f-9510-47d2-8211-8fd2decce2cc)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/joy-loyalty-program/ (7 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 92% Small-Business, 7% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (27 reviews)
- Ease of Use (20 reviews)
- Helpful (13 reviews)
- Setup Ease (11 reviews)
- Features (9 reviews)

**Cons:**

- Limited Customization (6 reviews)
- Lack of Customization (5 reviews)
- Bug Issues (4 reviews)
- Expensive (2 reviews)
- Data Accessibility (1 reviews)

  ### 10. [Kangaroo Rewards](https://www.g2.com/products/kangaroo-rewards/reviews)
  Drive customer loyalty and growth with Kangaroo Rewards, a leading omnichannel loyalty engine trusted by thousands of SMBs and Fortune 500 companies. Craft hyper-personalized engagement with targeted rewards, automated marketing, and your own branded app. Witness average order values soar as customers feel valued, spend more, and return for more. Streamline operations with effortless setup and expert support. Our laser-focused data insights optimize your program, maximize ROI, and fuel pure profit. Kangaroo integrates with leading POS, eCommerce, and marketing platforms like Shopify, Lightspeed, Magento, and Mailchimp. Book a demo today!


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 66

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)
- **Integrations:** 9.5/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 9.4/10 (Category avg: 8.8/10)
- **Membership:** 9.8/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Kangaroo](https://www.g2.com/sellers/kangaroo)
- **Company Website:** https://www.kangaroorewards.com/
- **Year Founded:** 2012
- **HQ Location:** Montreal, Quebec
- **Twitter:** @KangarooRewards (777 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2858709/ (30 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Marketing Manager
  - **Top Industries:** Retail, Food & Beverages
  - **Company Size:** 67% Small-Business, 25% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (23 reviews)
- Ease of Use (17 reviews)
- Helpful (9 reviews)
- Features (5 reviews)
- Setup Ease (5 reviews)

**Cons:**

- Difficult Setup (3 reviews)
- Navigation Issues (3 reviews)
- Lack of Customization (2 reviews)
- Limited Reporting (2 reviews)
- Poor Usability (2 reviews)

  ### 11. [Marigold Loyalty](https://www.g2.com/products/marigold-loyalty/reviews)
  Establishing an emotional connection between your brand and customers is the height of marketing success. But achieving it requires a complex, dynamic orchestration of activities and behaviors between your brand and customers that drive engagement at every touchpoint. Marigold Loyalty technology and services deliver frictionless interactions that will transform your customers’ experiences, increase their visit frequency and spend, and drive the advanced loyalty your brand craves.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 12

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Integrations:** 10.0/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 9.7/10 (Category avg: 8.8/10)
- **Membership:** 9.4/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global)
- **Year Founded:** 2007
- **HQ Location:** New York, NY
- **Twitter:** @ZetaGlobal (16,376 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/zetaglobal/posts/?feedView=all (2,760 employees on LinkedIn®)
- **Ownership:** NYSE: ZETA

**Reviewer Demographics:**
  - **Top Industries:** E-Learning
  - **Company Size:** 50% Mid-Market, 42% Small-Business


#### Pros & Cons

**Pros:**

- Customization (4 reviews)
- Personalization (2 reviews)
- Features (1 reviews)
- Intuitive (1 reviews)

**Cons:**

- Expensive (1 reviews)

  ### 12. [impact.com](https://www.g2.com/products/impact-com/reviews)
  Managing partnerships across multiple platforms kills efficiency and growth potential. impact.com eliminates this friction with the only comprehensive platform that unifies affiliate, creator, and advocacy programs. Access 250K+ quality partners, automate manual tasks, and track true incremental value—all while our expert team handles the heavy lifting from migration to optimization.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 2,042

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)
- **Integrations:** 8.1/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 8.4/10 (Category avg: 8.8/10)
- **Membership:** 8.2/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Impact](https://www.g2.com/sellers/impact-d892873b-b1cd-447a-b4c8-a0f039e62cdb)
- **Company Website:** https://www.Impact.com
- **Year Founded:** 2008
- **HQ Location:** Santa Barbara, CA
- **Twitter:** @impactdotcom (7,709 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/impact-partech/ (3,332 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Owner
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 62% Small-Business, 17% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (690 reviews)
- Features (407 reviews)
- User Interface (373 reviews)
- Affiliate Marketing (346 reviews)
- Helpful (328 reviews)

**Cons:**

- Not Intuitive (224 reviews)
- Learning Curve (208 reviews)
- Complexity (191 reviews)
- Poor Usability (187 reviews)
- Technical Issues (166 reviews)

  ### 13. [Talon.One](https://www.g2.com/products/talon-one/reviews)
  Talon.One is the most powerful incentives engine that unifies loyalty, promotions and gamification into one holistic platform. Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable loyalty programs using any data. The world’s most-loved brands including adidas, Sephora and H&M work with Talon.One to drive deeper engagement and lasting loyalty with their customers. Founded in 2015, the company has a global reach with teams in Berlin, London, Boston and Singapore, and over 300 clients across North America, Europe and APAC. It was recognized in Gartner’s 2025 Market Guide for Loyalty Program Vendors, Forrester Loyalty Platforms Landscape 2025, and as a major player in IDC’s 2024 MarketScape report for Loyalty Software Providers. Learn more: https://talon.one/


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 61

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)
- **Integrations:** 8.5/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 7.8/10 (Category avg: 8.8/10)
- **Membership:** 7.9/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Talon.One](https://www.g2.com/sellers/talon-one)
- **Company Website:** https://www.talon.one/
- **Year Founded:** 2015
- **HQ Location:** Berlin, Germany
- **Twitter:** @talonone (283 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/talon.one/ (300 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Retail, Consumer Goods
  - **Company Size:** 56% Mid-Market, 33% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (10 reviews)
- Customer Support (8 reviews)
- Easy Setup (6 reviews)
- Easy Integrations (5 reviews)
- Features (5 reviews)

**Cons:**

- Learning Curve (3 reviews)
- Lack of Information (2 reviews)
- Limited Customization (2 reviews)
- Missing Features (2 reviews)
- Poor Documentation (2 reviews)

  ### 14. [PAR Punchh](https://www.g2.com/products/par-punchh/reviews)
  PAR Punchh, the established leader in loyalty solutions, empowers over 30% of the top restaurant brands with tools to nurture customer relationships and boost revenue, seamlessly integrating in-store and digital experiences. Our AI-powered platform enables marketers to create personalized campaigns at scale that enhance guest engagement and drive loyalty sales. As seasoned experts, we serve as an invaluable extension of a brand’s marketing team, offering strategic solutions and insights to enhance loyalty programs. With over 200 partners and compatibility with 45+ POS systems, Punchh ensures unmatched adaptability, enabling brands to thrive and grow through seamless integrations that collect data with every customer interaction. Experience our dominance in the restaurant landscape — where innovation in customer engagement drives sustained growth.


  **Average Rating:** 2.7/5.0
  **Total Reviews:** 10

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 5.6/10 (Category avg: 9.1/10)
- **Integrations:** 7.5/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 8.3/10 (Category avg: 8.8/10)
- **Membership:** 9.2/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [PAR Technology](https://www.g2.com/sellers/par-technology-3bb025f3-cab2-4247-bb36-adab46a9a98a)
- **Year Founded:** 1968
- **HQ Location:** New Hartford, NY
- **Twitter:** @PAR_Tech (4,783 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/partechnology/ (2,064 employees on LinkedIn®)
- **Ownership:** NYSE:PAR

**Reviewer Demographics:**
  - **Company Size:** 60% Mid-Market, 20% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (3 reviews)
- Access Ease (1 reviews)
- Easy Setup (1 reviews)
- Management Ease (1 reviews)
- Navigation Ease (1 reviews)

**Cons:**

- Difficult Setup (1 reviews)
- Difficulty (1 reviews)
- Expensive (1 reviews)
- Time-Consuming (1 reviews)

  ### 15. [TrueLoyal](https://www.g2.com/products/trueloyal/reviews)
  Loyalty isn’t a strategy or a program — it’s earned through experience. TrueLoyal helps brands turn consumer engagement into loyalty and measurable business growth. The platform enables brands to create experiences that encourage participation, strengthen relationships, and reward meaningful consumer actions. By combining loyalty programs, fan communities, gamification, and consumer-generated content (UGC), TrueLoyal helps brands engage their audiences in ways that go beyond simple transactions. These experiences don’t just deepen relationships with existing customers — they also help attract new ones. When engaged consumers share content, participate in communities, and advocate for brands they love, they naturally influence and convert new audiences through trusted peer voices. TrueLoyal connects these experiences across both digital and offline touchpoints. With built-in receipt scanning technology, brands can capture in-store and online purchase activity to gain a more complete view of how consumers interact with their brand. By bringing engagement, participation, and loyalty together, TrueLoyal helps brands drive repeat purchase, influence key behaviors, deepen customer relationships, and acquire new consumers through authentic advocacy.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 153

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)
- **Integrations:** 7.5/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 8.0/10 (Category avg: 8.8/10)
- **Membership:** 8.1/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [TrueLoyal](https://www.g2.com/sellers/trueloyal)
- **Company Website:** https://www.trueloyal.com/
- **Year Founded:** 2008
- **HQ Location:** San Antonio, Texas
- **LinkedIn® Page:** https://www.linkedin.com/company/true-loyal (89 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner
  - **Top Industries:** Retail, Consumer Goods
  - **Company Size:** 55% Small-Business, 30% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (9 reviews)
- Customer Support (6 reviews)
- Rewards Program (6 reviews)
- Rewards System (4 reviews)
- Setup Ease (4 reviews)

**Cons:**

- Bug Issues (2 reviews)
- Integration Issues (2 reviews)
- Lack of Customization (2 reviews)
- Lack of Integrations (2 reviews)
- Limited Customization (2 reviews)

  ### 16. [Growave](https://www.g2.com/products/growave/reviews)
  Growave - an all-in-one Shopify marketing app with powerful tools for reviews, wishlists, loyalty programs, gift cards, referrals, rewards, and UGC. Growave replaces several apps with 1 solid app for 1 low fee. It lets you boost on-site conversion and grow your brand. Improved admin UX & UI and compatibility with Online Store 2.0 make it easy to set up. Multi-language for cross-border selling and 24/7 live support. Power your store with essential tools to boost repeat sales, CLV & retention.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 19

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Integrations:** 8.3/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 9.4/10 (Category avg: 8.8/10)
- **Membership:** 7.8/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Growave.io](https://www.g2.com/sellers/growave-io)
- **Year Founded:** 2014
- **HQ Location:** Bishkek, Kyrgyzstan
- **Twitter:** @Growaveio (1,139 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/growave-io (66 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Retail
  - **Company Size:** 74% Small-Business, 16% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (3 reviews)
- Easy Setup (3 reviews)
- Customer Experience (2 reviews)
- Customer Support (2 reviews)
- Easy Implementation (2 reviews)

**Cons:**

- Lack of Customization (2 reviews)
- Limited Customization (2 reviews)
- Delays (1 reviews)
- Design Issues (1 reviews)
- Expensive (1 reviews)

  ### 17. [Talkable](https://www.g2.com/products/talkable/reviews)
  Talkable’s marketing technology empowers e-commerce brands to acquire & retain high-value customers through referral & loyalty marketing programs. As a single-source solution for your referral marketing and loyalty marketing needs, brands are able to create seamless user experiences designed to increase brand engagement and build brand affinity. For both referral and loyalty solutions, Talkable offers comprehensive segmentation capabilities, a built-in A/B testing suite, and best-in-class fraud prevention intelligence. Talkable is more than just a technology solution, we’re also your partner. As such, every client has a dedicated team of experts who will strategize, envision, create, deploy, optimize all of your campaigns. The customer success team will act as an extension of your marketing team designing referral and loyalty programs that exceed your expectations. Talkable is best suited for brands with $4M+ in annual revenue. Our enterprise clients on average see a 52X ROI from their referral programs. Talkable’s Marketing Solutions are used to: -Identify, target, and reward your most valuable customers through in-depth data analysis. -Acquire and retain your highest-value clients at a low cost -Drive more sales and increase revenue Talkable was founded in 2009 and pioneered the ability to digitally track the virality of word-of-mouth marketing which ultimately sparked the creation of Referral Marketing. Today, Talkable develops and implements long-term growth strategies targeting new customer acquisition, increased retention, higher LTV, all at a significantly lower CPA than other marketing channels. Talkable is trusted by 250 brands such as L’Occitane, FitJoy, American Eagle, and TOMS– bringing over $1 billion in referral sales for its customers.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 57

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Integrations:** 8.1/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 8.3/10 (Category avg: 8.8/10)
- **Membership:** 6.7/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Talkable](https://www.g2.com/sellers/talkable)
- **Company Website:** https://www.talkable.com
- **Year Founded:** 2010
- **HQ Location:** San Francisco, CA
- **Twitter:** @talkable (3,004 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3850860/ (53 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 65% Mid-Market, 26% Small-Business


#### Pros & Cons

**Pros:**

- Customer Support (7 reviews)
- Ease of Use (6 reviews)
- Features (6 reviews)
- Helpful (5 reviews)
- Appreciation (3 reviews)

**Cons:**

- Communication Delays (2 reviews)
- Poor Customer Support (2 reviews)
- Poor Management (2 reviews)
- Account Management (1 reviews)
- Email Issues (1 reviews)

  ### 18. [Froonze Loyalty](https://www.g2.com/products/froonze-loyalty/reviews)
  Froonze is a Shopify Loyalty and Rewards Program app with one simple goal - help you grow! We provide essential tools that let you engage with your customers and increase sales. Our pricing plans are the simplest and most transparent in the market. You won’t find yourself in a situation where you need to upgrade to a ridiculously expensive plan just to enable a small feature. Our customer support is second to none! That’s how we were able to keep the perfect 5-star rating in the Shopify app store. Froonze is also Built for Shopify which indicates the highest quality certification that Shopify offers for apps. Some of our main features: 1. Points based program 2. VIP tiers program 3. Referral program 4. POS integration 5. New Customer Accounts widget


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 14

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10)
- **Integrations:** 9.2/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 6.7/10 (Category avg: 8.8/10)
- **Membership:** 8.3/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Froonze](https://www.g2.com/sellers/froonze)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/froonze/ (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 93% Small-Business, 7% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (5 reviews)
- Customer Support (4 reviews)
- Features (4 reviews)
- Loyalty Programs (4 reviews)
- Rewards Program (4 reviews)

**Cons:**

- Missing Features (3 reviews)
- Limited Customization (2 reviews)
- Limited Reporting (2 reviews)
- Poor Reporting (2 reviews)
- Dashboard Issues (1 reviews)

  ### 19. [TrustWILL](https://www.g2.com/products/trustwill/reviews)
  TrustWILL is an all-in-one customer retention solution that helps merchants build trust, increase engagement, and drive long-term growth. By combining powerful product reviews with a robust loyalty and rewards system, TrustWILL supports the entire customer journey—from first purchase to repeat buying and brand advocacy. TrustWILL Reviews helps merchants build powerful social proof and turn visitors into confident buyers. Merchants can automatically collect high-quality product reviews including photos&videos through post-purchase emails, while boosting participation with discount incentives. Reviews can be synced from multiple channels such as Amazon and other external platforms, allowing merchants to centralize all their customer feedback in one place. All reviews are automatically translated into multiple languages, making them accessible and conversion-ready for global shoppers. TrustWILL is also SEO-friendly, helping review content get indexed by search engines to drive long-term organic traffic. With fully customizable widgets, a visual editor, and personalized styling and layout options, merchants can display reviews in a way that perfectly matches their brand experience across the storefront. In addition, reviews can be shared across social platforms like Facebook, X (Twitter), and Instagram, turning authentic customer feedback into a powerful acquisition and brand-trust channel. TrustWILL Loyalty builds on this trust by turning customers into repeat buyers and loyal fans. The loyalty program rewards customers with points for purchases and actions, offers flexible rewards and VIP tiers, and drives engagement through automated email notifications. With Shopify POS integration, Trustwill connects online and offline sales into a unified loyalty experience. Referral programs further extend retention by encouraging satisfied customers to invite friends, reducing reliance on paid advertising while increasing high-quality customer acquisition. Trusted by over 60,000 brands worldwide, TrustWILL is backed by a dedicated development and support team with years of expertise in customer loyalty. With 24/7 multilingual support and a product built specifically for Shopify merchants, Trustwill empowers businesses to grow sustainably by turning trust into engagement, and engagement into lasting loyalty.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 41

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)
- **Integrations:** 9.4/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 9.2/10 (Category avg: 8.8/10)
- **Membership:** 9.5/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [CWILL](https://www.g2.com/sellers/cwill)
- **Year Founded:** 2014
- **HQ Location:** 201 Commonwealth Ct Cary, NC  27511 United States
- **LinkedIn® Page:** https://www.linkedin.com/company/channelwill/ (92 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Retail
  - **Company Size:** 71% Small-Business, 2% Enterprise


#### Pros & Cons

**Pros:**

- Customer Support (13 reviews)
- Ease of Use (12 reviews)
- Setup Ease (8 reviews)
- Features (6 reviews)
- Helpful (4 reviews)

**Cons:**

- Integration Issues (2 reviews)
- Review Issues (2 reviews)
- Data Accessibility (1 reviews)
- Email Issues (1 reviews)
- Expensive (1 reviews)

  ### 20. [Extole](https://www.g2.com/products/extole/reviews)
  Extole is an enterprise referral and customer engagement platform that turns existing customers into your most efficient acquisition channel. Leading brands in retail, financial services, telecom, hospitality, and consumer services typically see 10–30% of new customer acquisitions driven through Extole with a higher return than paid channels. The Extole platform connects enterprise data with consumer events to power referral, engagement, and loyalty programs. Built on a multi-party event-tracking architecture, Extole provides visibility into customer behavior, advocate relationships, and audience targeting. First-party data generated by the platform feeds audience targeting and martech integrations, enabling personalized program experiences with higher conversions. Marketing teams use a low-code Flow Builder with pre-built templates for quick launches for new programs and easy access to A/B tests for optimization. Technical teams integrate via well-documented APIs and SDKs for JavaScript, React Native, iOS, and Android. The Extole platform automates the advocacy lifecycle at scale — from referral tracking to reward fulfillment — supporting gift cards, loyalty points, and account credits with fraud protection and enterprise-grade security. Real-time analytics connect shares, clicks, conversions, and lifetime value so teams can measure and optimize program impact. Extole integrates with major retail platforms, like Shopify, as well as major banking platforms, CDPs, and ESPs.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 24

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Extole](https://www.g2.com/sellers/extole-f10d38c1-db9e-43dd-bef3-049dff399dd5)
- **Company Website:** https://www.extole.com
- **Year Founded:** 2009
- **HQ Location:** San Francisco, CA
- **Twitter:** @extoleinc (8,002 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1165917/ (84 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 54% Mid-Market, 21% Enterprise


#### Pros & Cons

**Pros:**

- Referral Programs (4 reviews)
- Rewards Program (3 reviews)
- Reporting (2 reviews)
- Tracking Efficiency (2 reviews)
- Automation (1 reviews)

**Cons:**

- Integration Issues (1 reviews)

  ### 21. [BON Loyalty](https://www.g2.com/products/bon-loyalty/reviews)
  BON Loyalty is the leading Shopify loyalty application, crafted to increase your customer retention and sales streams thanks to powerful rewards programs, VIP tiers, ultimate referral programs, and many more. With our powerful points system, customers can effortlessly earn or redeem points with 18 earning ways and 6 redemption methods including making purchases, special day celebrations, and social media sharing. Additionally, merchants can keep customers more engaged, and foster brand advocacy thanks to our ultimate VIP tiers and Referral Programs. BON also seamlessly integrates with other platforms such as Klaviyo, Judge.me, LAI, and PageFly. These integrations help merchants enhance their marketing efforts, and optimize their store’s performance, ensuring a cohesive and efficient approach to customer engagement.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 55

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)
- **Integrations:** 8.4/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 9.0/10 (Category avg: 8.8/10)
- **Membership:** 8.8/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [BON Loyalty](https://www.g2.com/sellers/bon-loyalty)
- **Year Founded:** 2021
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/bon-loyalty/ (4 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 89% Small-Business, 7% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (31 reviews)
- Ease of Use (16 reviews)
- Helpful (14 reviews)
- Easy Setup (13 reviews)
- Features (9 reviews)

**Cons:**

- Data Accessibility (2 reviews)
- Expensive (2 reviews)
- Limited Customization (2 reviews)
- Missing Features (2 reviews)
- Connection Issues (1 reviews)

  ### 22. [Swan AI](https://www.g2.com/products/swan-ai/reviews)
  Swan AI is an advanced, AI-driven platform specifically designed for the retail sector, aiming to enhance customer engagement, loyalty, and promotional strategies. By leveraging real-time data and artificial intelligence, Swan AI empowers retailers to drive revenue growth and improve profit margins through personalized customer interactions and data monetization. Key Features and Functionality: - Customer Data Platform (CDP): Swan AI offers a real-time unified view of customers, enabling precise segmentation and personalized marketing efforts. This holistic understanding allows retailers to tailor strategies to individual needs, enhancing customer satisfaction and conversion rates. - Promotion Engine: The platform includes a robust promotions engine that allows for the creation and management of targeted campaigns across multiple channels, including SMS, email, push notifications, and in-app messages. Retailers can utilize over 20 pre-built promotion templates, conduct A/B testing, and make real-time adjustments to optimize campaign performance. - Journey Orchestration: Swan AI's journey builder enables the automation of multichannel campaigns, guiding customers through personalized experiences from onboarding to loyalty. With intelligent triggers and actions, retailers can engage customers at optimal moments, reducing churn and enhancing retention. - E-Receipts: The platform supports the generation of digital receipts, offering customers a convenient and eco-friendly alternative to paper receipts. E-receipts can be customized to include personalized offers, product recommendations, and quick review links, turning a standard transaction into an opportunity for further engagement. - Loyalty Programs: Swan AI facilitates the creation of flexible and scalable loyalty programs with features like points engines, tier management, and real-time rewards. These programs are designed to drive consistent customer engagement and increase repeat purchases. - Omni-Channel Engagement: The platform ensures seamless communication across various channels, including WhatsApp, email, and in-app messages. Retailers can create automated, personalized content to engage customers throughout their lifecycle, enhancing the overall shopping experience. Primary Value and Solutions Provided: Swan AI addresses several critical challenges faced by retailers: - Enhanced Customer Engagement: By providing real-time insights and personalized interactions, the platform helps retailers build stronger relationships with their customers, leading to increased loyalty and repeat business. - Optimized Promotions: The intelligent promotions engine allows for data-driven strategies that minimize revenue leakage and improve customer satisfaction, resulting in higher conversion rates and improved margins. - Data Monetization: Swan AI enables retailers to unlock additional revenue streams by monetizing customer data through insights-as-a-service models offered to suppliers. - Operational Efficiency: The platform's automation capabilities reduce manual efforts in campaign management, allowing marketing teams to focus on strategic initiatives and innovation. In summary, Swan AI empowers retailers to harness the full potential of their data, delivering personalized customer experiences, optimizing promotional efforts, and driving sustainable revenue growth.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 21

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)
- **Integrations:** 8.5/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 9.5/10 (Category avg: 8.8/10)
- **Membership:** 8.8/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Loyalytics Consulting](https://www.g2.com/sellers/loyalytics-consulting)
- **Year Founded:** 2015
- **HQ Location:** Bengaluru, Karnataka
- **LinkedIn® Page:** https://www.linkedin.com/company/10303976 (86 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Retail
  - **Company Size:** 43% Enterprise, 38% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (7 reviews)
- Easy Setup (7 reviews)
- Data Segmentation (6 reviews)
- Intuitive (6 reviews)
- Automation Efficiency (5 reviews)

**Cons:**

- Dashboard Issues (2 reviews)
- Improvement Needed (2 reviews)
- Learning Curve (2 reviews)
- Limited Customization (2 reviews)
- Template Issues (2 reviews)

  ### 23. [LoyaltyPlant](https://www.g2.com/products/loyaltyplant/reviews)
  LoyaltyPlant is an all-in-one digital solution designed to meet the unique needs of restaurants in today's fast-paced world. We offer a suite of tools, including a branded mobile app, a website for ordering, a loyalty program, marketing solutions, and a customer success team to help businesses increase revenue and engage customers like never before. We are a trusted partner of 600 customers across 20 countries and well-known brands such as Papa Johns, Subway, The FatPizza, L&L Hawaii, TGI Fridays, Sumo Sushi&Bento, Balance Grille, and many more. With LoyaltyPlant, you can launch a direct ordering channel, know your customers, increase sales, develop strong loyalty, and stay ahead of the competition.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 12

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Integrations:** 10.0/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 9.7/10 (Category avg: 8.8/10)
- **Membership:** 10.0/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [LoyaltyPlant](https://www.g2.com/sellers/loyaltyplant)
- **Year Founded:** 2011
- **HQ Location:** New York, US
- **LinkedIn® Page:** https://www.linkedin.com/company/3206654 (57 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Restaurants
  - **Company Size:** 67% Small-Business, 33% Mid-Market


#### Pros & Cons

**Pros:**

- Continuous Improvement (2 reviews)
- Customer Support (1 reviews)
- Engagement (1 reviews)
- Helpful (1 reviews)
- Loyalty Programs (1 reviews)

**Cons:**

- Delivery Delays (1 reviews)

  ### 24. [Boomerangme](https://www.g2.com/products/boomerangme/reviews)
  Boomerangme.biz is a Loyalty platform for SMBs, designed for agencies. We digitized all the printed promotions and provide free push-notifications channel to businesses. That helps to increase retention, revenue, and customer base for SMBs. White labeled Reseller account help to get additional recurring revenue by offering Loyalty as a Service to digital agencies.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 101

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)
- **Integrations:** 8.0/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 9.1/10 (Category avg: 8.8/10)
- **Membership:** 8.8/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Boomerangme, Inc.](https://www.g2.com/sellers/boomerangme-inc)
- **Year Founded:** 2019
- **HQ Location:** Wilmington, US
- **Twitter:** @Boomerangmebiz (16 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/boomerangme/ (24 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Owner
  - **Top Industries:** Marketing and Advertising, Restaurants
  - **Company Size:** 92% Small-Business, 5% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (8 reviews)
- Loyalty Programs (8 reviews)
- Customer Support (7 reviews)
- Features (7 reviews)
- Setup Ease (7 reviews)

**Cons:**

- Lack of Customization (3 reviews)
- Lack of Integrations (3 reviews)
- Lack of Training (2 reviews)
- Limited Customization (2 reviews)
- Limited Payment Options (2 reviews)

  ### 25. [Cello](https://www.g2.com/products/cello/reviews)
  Cello is the only all-in-one referral platform that lets you launch a partner & user referral program on autopilot. Industry leaders like Typeform and Fellow rely on Cello's platform to accelerate their flywheel. Drive word-of-mouth growth with the power of personal incentives: - Seamlessly integrated: Blends naturally with your tool for effortless sharing. - Personal automated rewards: Set up flexible personal monetary incentives with fully automated attribution. - Continuous engagement: Keep referrals active with notifications. - Automated setup: Easy to set up within hours and natively integrated with your tools - Real-time tracking: Track your performance in real-time, making attribution and proving ROI a breeze - AI-Based improvements: Enhance your program with Cello insights and recommendations. - Full tax and legal compliance: No worries about tax reporting with personal rewards. - Success-based: Test your channel in hours and pay only for success!


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 32

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Integrations:** 8.3/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 8.6/10 (Category avg: 8.8/10)
- **Membership:** 9.0/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Cello](https://www.g2.com/sellers/cello)
- **Year Founded:** 2022
- **HQ Location:** Munich, DE
- **Twitter:** @cello_hq (93 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/joincello (29 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software
  - **Company Size:** 63% Small-Business, 38% Mid-Market




## Parent Category

[Demand Generation Software](https://www.g2.com/categories/demand-generation)



## Related Categories

- [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)
- [Rewards and Incentives Software](https://www.g2.com/categories/rewards-and-incentives)
- [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy)