Link copied to clipboard # Data 360 (formerly Salesforce Data Cloud) vs Treasure Data Customer Data Platform Comparison - What are their main differences? Share [ Export ](/compare/data-360-formerly-salesforce-data-cloud/treasure-data-customer-data-platform/export.csv) Data 360 (formerly Salesforce Data Cloud)Treasure Data Customer Data...[+ Add Product](#) Pricing **Data 360 (formerly Salesforce Data Cloud)** **$500.00** 100000 Credits · Consumption Credits **Treasure Data Customer Data Platform** Free Trial **Free Trial** Per Year · Try for free **Pricing Insights** from reviews Time to Implement **Data 360 (formerly Salesforce Data Cloud)** 5 months Based on 86 responses **Treasure Data Customer Data Platform** 5 months Based on 10 responses Return on Investment **Data 360 (formerly Salesforce Data Cloud)** 11 months5 months sooner Based on 86 responses **Treasure Data Customer Data Platform** 16 months Based on 6 responses Perceived Cost **Data 360 (formerly Salesforce Data Cloud)** $$$$$ **Treasure Data Customer Data Platform** $$$$$ Average Discount **Data 360 (formerly Salesforce Data Cloud)** 11% **Treasure Data Customer Data Platform** 16%5% more ![Data 360 (formerly Salesforce Data Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/data-360-formerly-salesforce-data-cloud.svg "Data 360 (formerly Salesforce Data Cloud)") ![Treasure Data Customer Data Platform](https://images.g2crowd.com/uploads/product/hd_favicon/96ca190762ad327a48d11d1c41ffdedd/treasure-data-customer-data-platform.svg "Treasure Data Customer Data Platform") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Data 360 (formerly Salesforce Data Cloud)** [ Platform Integration (79) ](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews?filters%5Bsentiment_snippet%5D=2256083&qs=pros-and-cons#reviews)[ Ease of Use (56) ](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews?filters%5Bsentiment_snippet%5D=1755044&qs=pros-and-cons#reviews)[ Learning Curve (53) ](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews?filters%5Bsentiment_snippet%5D=1755450&qs=pros-and-cons#reviews)[ Expensive (44) ](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews?filters%5Bsentiment_snippet%5D=1755214&qs=pros-and-cons#reviews) **Treasure Data Customer Data Platform** [ Ease of Use (11) ](https://www.g2.com/products/treasure-data-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1717243&qs=pros-and-cons#reviews)[ Easy Integration (11) ](https://www.g2.com/products/treasure-data-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1718005&qs=pros-and-cons#reviews)[ Technical Expertise Required (7) ](https://www.g2.com/products/treasure-data-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1718279&qs=pros-and-cons#reviews)[ Learning Curve (6) ](https://www.g2.com/products/treasure-data-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1717359&qs=pros-and-cons#reviews) Integrations **Data 360 (formerly Salesforce Data Cloud)** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_696e8504eb1508a942835ead09fd3184/act.png "Product Avatar Image") Act! ](https://www.g2.com/products/act/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9b3885e412601ba5c4ff30299d594504/act-on.png "Product Avatar Image") Act-On ](https://www.g2.com/products/act-on/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign ](https://www.g2.com/products/activecampaign/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9fee325af54b7164fb0726a552801492/acumatica.png "Product Avatar Image") Acumatica ](https://www.g2.com/products/acumatica/reviews)[ View all ](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/integrations) **Treasure Data Customer Data Platform** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f780e4cdd9d34f3e5f626adb6f680aed/dbeaver.png "Product Avatar Image") DBeaver ](https://www.g2.com/products/dbeaver/reviews)[ View all ](https://www.g2.com/products/treasure-data-customer-data-platform/integrations) Screenshots **Data 360 (formerly Salesforce Data Cloud)** ![Data 360 (formerly Salesforce Data Cloud) screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1502174/New-Segment.png) **Treasure Data Customer Data Platform** ![Treasure Data Customer Data Platform screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1324183/Integrations-Hub.png) **Ratings** from reviews Meets Requirements **Data 360 (formerly Salesforce Data Cloud)** 8.8 8.8122 **Treasure Data Customer Data Platform** 8.5 8.5139 Ease of Use **Data 360 (formerly Salesforce Data Cloud)** 7.6 7.6651 **Treasure Data Customer Data Platform** 8.4 8.4144 Ease of Setup **Data 360 (formerly Salesforce Data Cloud)** 7.3 7.3604 **Treasure Data Customer Data Platform** 8.2 8.286 Ease of Admin **Data 360 (formerly Salesforce Data Cloud)** 8.3 8.367 **Treasure Data Customer Data Platform** 8.4 8.481 Quality of Support **Data 360 (formerly Salesforce Data Cloud)** 8.4 8.4115 **Treasure Data Customer Data Platform** 8.9 8.9137 Has the product been a good partner in doing business? **Data 360 (formerly Salesforce Data Cloud)** 9.0 9.065 **Treasure Data Customer Data Platform** 9.1 9.183 Product Direction (% positive) **Data 360 (formerly Salesforce Data Cloud)** 8.9 8.9112 **Treasure Data Customer Data Platform** 9.0 9.0135 **Features** ratings from reviews Customer Data Platform (CDP) 9.4 512 8.0 119 Data Management Software 10.0 10 Not enough data Data Governance 8.8 30 Not enough data Data Management Platform (DMP) 9.4 30 Not enough data Identity Resolution 8.5 17 Not enough data Audience Intelligence Platforms 9.5 23 Not enough data Customer Journey Analytics Not enough data 8.4 38 Customer Journey Mapping Not enough data 8.3 30 User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 24.5% Mid-Market(51-1000 emp.) 40.2% Enterprise(\> 1000 emp.) 35.3% Small-Business(50 or fewer emp.) 24.5% Mid-Market(51-1000 emp.) 40.2% Enterprise(\> 1000 emp.) 35.3% Small-Business(50 or fewer emp.) 24.2% Mid-Market(51-1000 emp.) 35.7% Enterprise(\> 1000 emp.) 40.1% Small-Business(50 or fewer emp.) 24.2% Mid-Market(51-1000 emp.) 35.7% Enterprise(\> 1000 emp.) 40.1% **Reviewers' Industry** [![Data 360 (formerly Salesforce Data Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/data-360-formerly-salesforce-data-cloud.svg "Data 360 (formerly Salesforce Data Cloud)")](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews) Data 360 (formerly Salesforce Data Cloud) Information Technology and Services 12.2% Financial Services 9.5% Computer Software 6.4% Consulting 5.2% Manufacturing 5.1% Other 61.5% [![Treasure Data Customer Data Platform](https://images.g2crowd.com/uploads/product/hd_favicon/96ca190762ad327a48d11d1c41ffdedd/treasure-data-customer-data-platform.svg "Treasure Data Customer Data Platform")](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) Treasure Data Customer Data Platform Marketing and Advertising 16.6% Food & Beverages 8.9% Information Technology and Services 8.3% Automotive 7.0% Consumer Goods 6.4% Other 52.9% Alternatives **Data 360 (formerly Salesforce Data Cloud) Alternatives** ![Tealium](https://images.g2crowd.com/uploads/product/hd_favicon/ab5785ba5f2b55a17cd0b0784fd34381/tealium-2026-07-21.svg "Tealium") [ Tealium ](/products/tealium-2026-08-12/reviews) ![Twilio Segment](https://images.g2crowd.com/uploads/product/hd_favicon/2cc23fc6f4c2974f7ceb353c91b99af6/twilio-segment.svg "Twilio Segment") [ Twilio Segment ](/products/twilio-segment/reviews) ![Hightouch](https://images.g2crowd.com/uploads/product/hd_favicon/4e0c9eac0b98e80958b8094955e8a4b7/hightouch.svg "Hightouch") [ Hightouch ](/products/hightouch/reviews) ![Insider One](https://images.g2crowd.com/uploads/product/hd_favicon/6ef10bb2b86f91c767132efa3390f728/insider-one.svg "Insider One") [ Insider One ](/products/insider-one/reviews) **Treasure Data Customer Data Platform Alternatives** ![Insider One](https://images.g2crowd.com/uploads/product/hd_favicon/6ef10bb2b86f91c767132efa3390f728/insider-one.svg "Insider One") [ Insider One ](/products/insider-one/reviews) ![Tealium](https://images.g2crowd.com/uploads/product/hd_favicon/ab5785ba5f2b55a17cd0b0784fd34381/tealium-2026-07-21.svg "Tealium") [ Tealium ](/products/tealium-2026-08-12/reviews) ![Bloomreach](https://images.g2crowd.com/uploads/product/hd_favicon/acd3373828bc7684cdbada5df73826f4/bloomreach-bloomreach.svg "Bloomreach") [ Bloomreach ](/products/bloomreach-bloomreach/reviews) ![Twilio Segment](https://images.g2crowd.com/uploads/product/hd_favicon/2cc23fc6f4c2974f7ceb353c91b99af6/twilio-segment.svg "Twilio Segment") [ Twilio Segment ](/products/twilio-segment/reviews) ## Data 360 (formerly Salesforce Data Cloud) vs Treasure Data Customer Data... FAQs Generated using AI Last updated: August 16, 2026 ### What is the difference between Treasure Data Customer Data... vs Salesforce Data 360...? Treasure Data Customer Data Platform stands out for its higher Ease of Setup and Quality of Support scores, while Salesforce Data 360 is more prominent in the enterprise segment and is noted for platform integration. | | [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) | [Salesforce Data 360](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) | | --- | --- | --- | | G2 Rating (reviews) | 4.5/5 (165 reviews) | 4.3/5 (319 reviews) | | Largest Segment | Enterprise | Enterprise | | Ease of Setup score | 8.3 | 7.3 | | Quality of Support score | 8.9 | 8.5 | | Top Reviewer-Cited Strength | Ease of Use (11 all-time mentions) | Platform Integration (79 all-time mentions) | ### How do the pricing models of Treasure Data Customer Data... and Salesforce Data 360... compare? Treasure Data Customer Data Platform is rated higher for value, with reviewers expressing more satisfaction with its pricing than Salesforce Data 360. - **Treasure Data Customer Data Platform:** In recent reviews, several buyers note that while pricing can be high for small businesses, the value is justified by robust features and support. - **Salesforce Data 360:** Reviewers frequently cite the consumption-based pricing model as difficult to predict, with 44 all-time mentions of expense and concerns about unexpected usage spikes impacting ROI. - **Switching reasons:** Recent reviewers switching to Treasure Data Customer Data Platform highlight more predictable costs and fewer concerns about credit consumption compared to Salesforce Data 360. ### What are the best alternatives to Treasure Data Customer Data... and Salesforce Data 360...? The top three alternatives to Treasure Data Customer Data Platform and Salesforce Data 360 are Twilio Segment, Insider One, and Tealium. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) | 4.5/5 (165 reviews) | Enterprise | Pricing can be high for small businesses, but value is strong for enterprise use | Ease of Use (11 all-time mentions) | | [Salesforce Data 360](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) | 4.3/5 (319 reviews) | Enterprise | Consumption-based pricing model is often cited as expensive and unpredictable | Platform Integration (79 all-time mentions) | | [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) | 4.5/5 (567 reviews) | Mid-Market | — | Data Integration | | [Insider One](https://www.g2.com/products/insider-one/reviews) | 4.8/5 (1415 reviews) | Mid-Market | — | Personalization | | [Tealium](https://www.g2.com/products/tealium-2026-08-12/reviews) | 4.3/5 (479 reviews) | Enterprise | — | Integration Capabilities | ### Which Customer Data Platform (CDP) features should I prioritize when comparing Treasure Data Customer Data... and Salesforce Data 360...? Buyers should prioritize integrations, ease of setup, data unification, segmentation, and support quality when comparing Treasure Data Customer Data Platform and Salesforce Data 360. - **Integrations:** Treasure Data Customer Data Platform (10 all-time mentions), Salesforce Data 360 (34 all-time mentions for integration capabilities, 27 for connectors). - **Ease of Setup:** Treasure Data Customer Data Platform scores 8.3, Salesforce Data 360 scores 7.3. - **Data Unification:** Salesforce Data 360 is frequently cited for platform integration (79 all-time mentions) and real-time processing (28 all-time mentions); Treasure Data Customer Data Platform is noted for data management (5 all-time mentions). - **Segmentation:** Salesforce Data 360 (25 all-time mentions), Treasure Data Customer Data Platform (5 all-time mentions). - **Support Quality:** Treasure Data Customer Data Platform scores 8.9, Salesforce Data 360 scores 8.5. ### What are the pros and cons of Treasure Data Customer Data... vs Salesforce Data 360...? Treasure Data Customer Data Platform's headline strength is ease of use, while Salesforce Data 360 excels in platform integration. - **Treasure Data Customer Data Platform strengths:** Ease of Use (11 all-time mentions), Easy Integration (11), Integrations (10), Customer Support (7), Audience Activation (6), Flexibility (6). - **Treasure Data Customer Data Platform trade-offs:** Technical Expertise Required (7 all-time mentions), Learning Curve (6), Difficult Learning (4), Poor Support Services (4). - **Salesforce Data 360 strengths:** Platform Integration (79 all-time mentions), Ease of Use (56), Easy Integration (53), Data Discovery (39), Data Integration (36), Real-Time Processing (28), Connectors (27). - **Salesforce Data 360 trade-offs:** Learning Curve (53 all-time mentions), Expensive (44), Difficult Learning (37), Complexity (36), Complex Setup (34), Steep Learning Curve (25), Complex Implementation (24). ### Is Treasure Data Customer Data... or Salesforce Data 360... better for small businesses? Treasure Data Customer Data Platform is a better fit for small businesses based on reviewer sentiment and ease of setup. - **Treasure Data Customer Data Platform:** While the largest segment is enterprise, recent reviews highlight that small businesses find the platform user-friendly and appreciate the responsive support, though some cite pricing as a challenge. - **Salesforce Data 360:** The largest segment is enterprise, and reviewers frequently mention that the platform's complexity and pricing model are less suitable for small businesses. ### Which Customer Data Platform (CDP) platform has better integrations? Salesforce Data 360 is favored by reviewers for integrations, with more all-time mentions and broader platform integration capabilities. - **Treasure Data Customer Data Platform:** Integrations are cited in 10 all-time mentions, with recent reviews highlighting connectors and API integrations. - **Salesforce Data 360:** Integration Capabilities (34 all-time mentions), Connectors (27), and specific integrations with Databricks and Campaign Monitor are noted in recent reviews. ### How do Treasure Data Customer Data... and Salesforce Data 360... compare on customer support? Treasure Data Customer Data Platform and Salesforce Data 360 are rated in close parity on Quality of Support, with scores of 8.9 and 8.5 respectively. - **Treasure Data Customer Data Platform:** Reviewers consistently praise the responsiveness and helpfulness of the support team, with 7 all-time mentions of customer support as a strength. - **Salesforce Data 360:** Support is described as strong, with detailed onboarding resources and 24/7 help, though some reviewers note that complex issues can take longer to resolve. ### Which is easier to implement, Treasure Data Customer Data... or Salesforce Data 360...? Treasure Data Customer Data Platform is rated higher for Ease of Setup, with a 1.0-point advantage over Salesforce Data 360. - **Treasure Data Customer Data Platform:** Reviewers highlight straightforward setup for data engineers and marketers, though some note a learning curve for non-technical users. - **Salesforce Data 360:** Reviewers frequently mention setup complexity, a steep learning curve, and the need for specialized training or external consultants for initial configuration. ### Which product has better Integrations? Salesforce Data 360 has stronger reviewer support for Integrations, with higher all-time mention counts and more cited integration capabilities. - **Treasure Data Customer Data Platform:** Integrations (10 all-time mentions), Easy Integration (11), and a score of 8.4 for Ease of Use. - **Salesforce Data 360:** Integration Capabilities (34 all-time mentions), Connectors (27), Platform Integration (79), and a score of 7.7 for Ease of Use.