# Salesforce Data 360 (formerly Data Cloud) vs Treasure Data Customer Data Platform Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Salesforce Data 360 excels in unifying customer data from multiple sources, creating a single, reliable profile that significantly enhances audience segmentation. Users appreciate the straightforward setup process, especially with the available connectors, which streamlines initial implementation.
- **Users say** that Treasure Data Customer Data Platform offers impressive flexibility and handles large volumes of data well. Reviewers highlight its ability to integrate data from various channels almost in real-time, providing a comprehensive view of customer profiles that aids in marketing operations.
- **According to verified reviews** , Salesforce Data 360's no-code segment builders and Einstein-powered capabilities empower business users to work effectively with data without heavy reliance on technical teams. This feature is particularly praised for making data processing more accessible.
- **Reviewers mention** that while Treasure Data provides a unified data view and advanced analytics features, it sometimes faces challenges in matching specific workflow needs, with some users noting configuration difficulties that can hinder usability.
- **G2 reviewers highlight** that Treasure Data's quality of support is commendable, with users appreciating the assistance provided during integration and ongoing operations. This support is crucial for teams looking to maximize the platform's capabilities.
- **Users report** that Salesforce Data 360's ability to query and process unified data across systems simplifies their workflows, reducing the hassle of dealing with fragmented data. This capability is a significant advantage for organizations aiming for efficiency in their data management processes.



| | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 250 | 164 | 
| **Largest Market Segment** | Mid-Market (42.6% of reviews) | Enterprise (40.0% of reviews) | 
| **Entry Level Price** | $500.00 100000 Credits | Free Trial Per Year | 

---
## Top Pros & Cons

### Salesforce Data 360 (formerly Data Cloud)

Pros:
- Platform Integration (79 reviews)
- Ease of Use (56 reviews)

Cons:
- Learning Curve (53 reviews)
- Expensive (44 reviews)

### Treasure Data Customer Data Platform

Pros:
- Ease of Use (11 reviews)
- Easy Integration (11 reviews)

Cons:
- Technical Expertise Required (7 reviews)
- Learning Curve (6 reviews)

---
## Ratings Comparison
| Rating | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
  | **Meets Requirements** | 9.0 (96 reviews) | 8.5 (138 reviews) | 
  | **Ease of Use** | 7.9 (193 reviews) | 8.4 (142 reviews) | 
  | **Ease of Setup** | 7.3 (166 reviews) | 8.2 (84 reviews) | 
  | **Ease of Admin** | 8.5 (46 reviews) | 8.4 (81 reviews) | 
  | **Quality of Support** | 8.6 (91 reviews) | 8.9 (136 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (45 reviews) | 9.1 (83 reviews) | 
  | **Product Direction (% positive)** | 9.0 (93 reviews) | 9.0 (134 reviews) | 

---
## Pricing

### Salesforce Data 360 (formerly Data Cloud)

#### Entry-Level Pricing

Plan: Consumption Credits

Price: $500.00 100000 Credits

Description: List Price

Key Features:
- Data Services
- Segmentation & Activation

[Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)

#### Free Trial

No

### Treasure Data Customer Data Platform

#### Entry-Level Pricing

Plan: Try for free

Price: Free Trial Per Year

Description: Treasure Data offers complimentary proof of concepts (POCs) to try our CDP for free using your own data. Through the Trade-Up program, you can also switch Treasure Data and only pay in full after your incumbent CDP contract ends.

Key Features:
- https://www.treasuredata.com/product/pricing/
- https://www.treasuredata.com/cdp-poc/
- https://www.treasuredata.com/cdp-trade-up/

[Learn more about Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Treasure Data Customer Data Platform** | N/A | N/A |

#### Email Marketing

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | Not enough data | 
| **Sending Outbound Emails** | Not enough data | Not enough data | 
| **Manage Email Deliverability** | Not enough data | Not enough data | 
| **Automated Email Responses** | Not enough data | Not enough data | 

#### Online Marketing

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | Not enough data | 
| **Dynamic Content** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Mobile Optimized** | Not enough data | Not enough data | 
| **Search Tracking and Optimization** | Not enough data | Not enough data | 

#### Lead Management

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | Not enough data | 
| **Data Quality Management** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Lead Scoring and Grading** | Not enough data | Not enough data | 
| **Lead Nurturing** | Not enough data | Not enough data | 
| **Online Behavior Tracking** | Not enough data | Not enough data | 
| **Automated Alerts and Tasks** | Not enough data | Not enough data | 
| **CRM Lead Integration** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Program Management** | Not enough data | Not enough data | 
| **Event / Webinar Marketing** | Not enough data | Not enough data | 
| **Calendaring** | Not enough data | Not enough data | 
| **Budgeting** | Not enough data | Not enough data | 

#### Social

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Social Listening** | Not enough data | Not enough data | 
| **Social Sharing** | Not enough data | Not enough data | 
| **Social Campaigns** | Not enough data | Not enough data | 
| **Social Media Engagement** | Not enough data | Not enough data | 
| **Social Media Advertising** | Not enough data | Not enough data | 

#### Reporting & Analytics

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Basic Reporting** | Not enough data | Not enough data | 
| **Web Analytics** | Not enough data | Not enough data | 
| **ROI Analytics** | Not enough data | Not enough data | 
| **Revenue Analytics** | Not enough data | Not enough data | 
| **SEO / Keyword Analytics** | Not enough data | Not enough data | 

#### Platform

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Customization ** | Not enough data | Not enough data | 
| **Workflow Capability** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Output Document Generation** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 8 |
| **Treasure Data Customer Data Platform** | N/A | N/A |

#### Data Integration

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **1st-Party Data Integration** | 10.0 (5 reviews) | Not enough data | 
| **2nd-Party Data Integration** | 10.0 (5 reviews) | Not enough data | 
| **3rd-Party Data Integration** | 9.7 (5 reviews) | Not enough data | 
| **Offline Data Integration** | 8.0 (5 reviews) | Not enough data | 
| **Mobile Data Integration** | 9.3 (5 reviews) | Not enough data | 
| **Data Export Tools** | 10.0 (5 reviews) | Not enough data | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 9.2 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 9.8 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 9.4 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 9.2 (6 reviews) | Not enough data | 
| **Decision Making** | 8.6 (6 reviews) | Not enough data | 

#### Data Analysis & Optimization

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Audience Segmentation** | 10.0 (5 reviews) | Not enough data | 
| **Recommendations** | 9.2 (6 reviews) | Not enough data | 
| **Standard Dashboards** | 8.6 (6 reviews) | Not enough data | 
| **Custom Reports** | 9.4 (6 reviews) | Not enough data | 

#### Platform

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Data Permissions** | 8.9 (6 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.7 (6 reviews) | Not enough data | 
| **Performance and Reliability** | 10.0 (6 reviews) | Not enough data | 
| **Enterprise Scalability** | 9.4 (6 reviews) | Not enough data | 
| **Internationalization** | 10.0 (5 reviews) | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 9 |
| **Treasure Data Customer Data Platform** | N/A | N/A |

#### Administration

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Data Modelling** | 9.0 (7 reviews) | Not enough data | 
| **Recommendations** | 8.8 (7 reviews) | Not enough data | 
| **Workflow Management** | 8.6 (6 reviews) | Not enough data | 
| **Dashboards and Visualizations** | 8.3 (7 reviews) | Not enough data | 

#### Management

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Business Glossary** | 8.3 (7 reviews) | Not enough data | 
| **Data Discovery** | 9.0 (7 reviews) | Not enough data | 
| **Data Profililng** | 8.8 (8 reviews) | Not enough data | 
| **Reporting and Visualization** | 8.3 (7 reviews) | Not enough data | 
| **Data Lineage** | 8.3 (6 reviews) | Not enough data | 

#### Compliance

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Sensitive Data Compliance** | 9.4 (8 reviews) | Not enough data | 
| **Training and Guidelines** | 9.0 (7 reviews) | Not enough data | 
| **Policy Enforcement** | 9.3 (7 reviews) | Not enough data | 
| **Compliance Monitoring** | 10.0 (6 reviews) | Not enough data | 

#### Security

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Access Control** | 9.3 (7 reviews) | Not enough data | 
| **Roles Management** | 8.8 (7 reviews) | Not enough data | 
| **Compliance Management** | 9.3 (7 reviews) | Not enough data | 

#### Data Quality

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Data Preparation** | 9.4 (8 reviews) | Not enough data | 
| **Data Distribution** | 8.8 (7 reviews) | Not enough data | 
| **Data Unification** | 9.6 (9 reviews) | Not enough data | 

#### Maintainence

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Data Quality Management** | 9.0 (7 reviews) | Not enough data | 
| **Policy Management** | 9.0 (7 reviews) | Not enough data | 

#### Generative AI

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **AI Text Generation** | 8.1 (7 reviews) | Not enough data | 
| **AI Text Summarization** | 8.3 (7 reviews) | Not enough data | 

#### Agentic AI - Data Governance

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (7 reviews) | Not enough data | 
| **Multi-step Planning** | 8.3 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 9.0 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 9.0 (7 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.6 (7 reviews) | Not enough data | 
| **Decision Making** | 9.4 (6 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 61 |
| **Treasure Data Customer Data Platform** | 8.0/10 | 117 |

#### Data Sourcing

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Data Enrichment** | 8.9 (34 reviews) | 8.3 (104 reviews) ✓ Verified | 
| **Expandability** | 9.2 (54 reviews) | 8.7 (102 reviews) ✓ Verified | 
| **Content Marketing** | 8.5 (28 reviews) | 7.5 (88 reviews) ✓ Verified | 
| **Multiple Devices** | 9.1 (29 reviews) | 8.2 (93 reviews) ✓ Verified | 

#### Intelligence

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Marketing Metrics** | 8.6 (29 reviews) | 8.0 (92 reviews) ✓ Verified | 
| **Predictive Modeling** | 8.6 (28 reviews) | 7.8 (85 reviews) ✓ Verified | 
| **Recommendation Engine** | 8.7 (30 reviews) | 7.8 (80 reviews) ✓ Verified | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Treasure Data Customer Data Platform** | 8.3/10 | 30 |

#### Platform Basics

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Templates** | Not enough data | 7.4 (25 reviews) | 
| **Exporting** | Not enough data | 8.7 (29 reviews) | 
| **Multi-user Access and Collaboration** | Not enough data | 8.4 (29 reviews) | 
| **Multiple Personas** | Not enough data | 8.1 (25 reviews) | 
| **Data Analytics ** | Not enough data | 8.8 (28 reviews) | 

#### Agentic AI - Customer Journey Mapping

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Treasure Data Customer Data Platform** | 8.4/10 | 38 |

#### Platform Basics

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.8 (36 reviews) | 
| **Journey Optimization** | Not enough data | 8.3 (34 reviews) | 

#### Platform Data

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Journey Reporting** | Not enough data | 8.4 (33 reviews) | 
| **Trends Reporting** | Not enough data | 8.2 (33 reviews) | 
| **Dashboards** | Not enough data | 7.9 (35 reviews) | 
| **Advanced Data Filtering** | Not enough data | 8.5 (35 reviews) | 

#### Platform Additional Functionality

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Journey Mapping** | Not enough data | 8.5 (33 reviews) | 
| **Integrations** | Not enough data | 9.3 (38 reviews) | 
| **Automated Alerts** | Not enough data | 8.3 (34 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 9.7/10 | 8 |
| **Treasure Data Customer Data Platform** | N/A | N/A |

#### Audiences

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Audience Insights** | 10.0 (6 reviews) | Not enough data | 
| **Influencer Identification** | 9.2 (6 reviews) | Not enough data | 
| **Buyer Personas** | 9.7 (6 reviews) | Not enough data | 
| **Segmentation** | 10.0 (7 reviews) | Not enough data | 

#### Data Analysis

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Network Analysis** | 9.2 (6 reviews) | Not enough data | 
| **Dashboards** | 9.4 (6 reviews) | Not enough data | 
| **Visualizations** | 9.7 (6 reviews) | Not enough data | 
| **Advanced Filtering** | 10.0 (6 reviews) | Not enough data | 

#### Administration

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Marketing Integrations** | 9.8 (7 reviews) | Not enough data | 
| **Ad Integrations** | 9.4 (6 reviews) | Not enough data | 
| **Data Exporting** | 9.2 (6 reviews) | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 9.3 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 8.9 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 8.9 (6 reviews) | Not enough data | 

### Master Data Management (MDM)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 10.0/10 | 6 |
| **Treasure Data Customer Data Platform** | N/A | N/A |

#### Management

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Hierarchy Management** | Not enough data | Not enough data | 
| **Reference Data Management** | Not enough data | Not enough data | 
| **Data Lineage** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 

#### Functionality 

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Multi-Domain** | Not enough data | Not enough data | 
| **Match & Merge** | Not enough data | Not enough data | 
| **Relationship Mapping** | Not enough data | Not enough data | 
| **User Interface** | Not enough data | Not enough data | 

#### Security

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Data Governance** | 10.0 (5 reviews) | Not enough data | 
| **Data Masking** | Not enough data | Not enough data | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 8.5/10 | 17 |
| **Treasure Data Customer Data Platform** | N/A | N/A |

#### Agentic AI - Firewall Software

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (16 reviews) | Not enough data | 
| **Adaptive Learning** | 8.6 (16 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Unique to Salesforce Data 360 (formerly Data Cloud) (5):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Data Management Software](https://www.g2.com/categories/data-management-software)

**Unique to Treasure Data Customer Data Platform (3):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping)


---
## Reviewer Demographics

### By Company Size

| Segment | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Small-Business** | 20.4% | 24.5% | 
| **Mid-Market** | 42.6% | 35.5% | 
| **Enterprise** | 37.0% | 40.0% | 

### By Industry

#### Salesforce Data 360 (formerly Data Cloud)

- **Information Technology and Services:** 17.1%
- **Computer Software:** 8.8%
- **Financial Services:** 7.4%
- **Consulting:** 6.0%
- **Computer & Network Security:** 3.7%
- **Marketing and Advertising:** 3.7%
- **Manufacturing:** 3.2%
- **Education Management:** 2.8%
- **Retail:** 2.8%
- **Automotive:** 2.3%
- **Other:** 42.4%

#### Treasure Data Customer Data Platform

- **Marketing and Advertising:** 16.1%
- **Food & Beverages:** 9.0%
- **Information Technology and Services:** 8.4%
- **Automotive:** 7.1%
- **Consumer Goods:** 6.5%
- **Retail:** 6.5%
- **Computer Software:** 4.5%
- **Consulting:** 3.9%
- **Internet:** 3.9%
- **Apparel & Fashion:** 3.2%
- **Other:** 31.0%

---
## Alternatives

### Alternatives to Salesforce Data 360 (formerly Data Cloud)

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1351 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1202 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (775 reviews)
- [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (926 reviews)

### Alternatives to Treasure Data Customer Data Platform

- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Blueshift](https://www.g2.com/products/blueshift/reviews) — 4.4/5 stars (285 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (621 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Lytics](https://www.g2.com/products/lytics/reviews) — 3.9/5 stars (70 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1351 reviews)

---
## Top Discussions

### Salesforce Data 360 (formerly Data Cloud)

No discussions available for this product.

### Treasure Data Customer Data Platform

- Title: [How does a customer data platform work?](https://www.g2.com/discussions/how-does-a-customer-data-platform-work) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [What is Treasuredata?](https://www.g2.com/discussions/what-is-treasuredata) — 1 comment, 1 upvote
  > **Top comment:** "Treasure Data is a best-in-breed customer data platform founded in 2011. We have been chosen by Fortune 500 and Global 2000 companies around the world to..."
- Title: [What is ARM treasure data?](https://www.g2.com/discussions/what-is-arm-treasure-data) — 1 comment, 1 upvote
  > **Top comment:** "Treasure Data (not part of ARM as of 2023) is a best-in-breed customer data platform founded in 2011. We have been chosen by Fortune 500 and Global 2000..."
- Title: [What does a customer data platform do?](https://www.g2.com/discussions/what-does-a-customer-data-platform-do) — 1 comment, 1 upvote
  > **Top comment:** "A CDP is an all-in-one customer database solution hosted by a single provider as a packaged software-as-a-service (SaaS). It builds a customer data..."
- Title: [How do I add more AI/ML features to CDP](https://www.g2.com/discussions/how-do-i-add-more-ai-ml-features-to-cdp) — 1 comment, 1 upvote
  > **Top comment:** "Hi Aditya, 
You can bring in your AI/ML models on to the Platform and use them on the TD itself. It is one of the strongest feature in TD that allows..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/salesforce-data-360-formerly-data-cloud-vs-treasure-data-customer-data-platform)