# Data 360 (formerly Salesforce Data Cloud) vs Treasure Data Customer Data Platform Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Salesforce Data 360 excels in user-friendliness, with many users appreciating its setup process, which is described as "mostly clicks, not code." This simplicity allows for a smoother onboarding experience compared to Treasure Data, which, while flexible, may require more configuration effort.
- **Users say** that Treasure Data shines in its ability to integrate data from multiple channels almost in real-time, providing a comprehensive view of customer profiles. This capability is particularly beneficial for marketing operations, as it allows for effective segmentation and activation flows.
- **Reviewers mention** that Salesforce Data 360 is particularly strong in unifying customer data from various sources, turning it into actionable insights. This feature supports better personalization and segmentation, which is crucial for businesses looking to enhance customer experiences.
- **According to verified reviews** , Treasure Data is praised for its robust handling of large data volumes and its flexibility in managing complex data layers. Users appreciate the platform's ability to create segments through its Audience layer, which enhances targeted marketing efforts.
- **Users highlight** that while both platforms offer quality support, Treasure Data receives slightly higher marks for its overall support experience. Reviewers have noted that the platform has been a good partner in business, indicating a strong relationship with its users.
- **G2 reviewers indicate** that Salesforce Data 360 has a more substantial market presence, reflected in its higher G2 Score and a greater number of recent reviews. This suggests a broader user base and potentially more up-to-date feedback, which can be valuable for prospective buyers.



---
## Frequently Asked Questions

### What is the difference between Treasure Data Customer Data... vs Salesforce Data 360...?

Treasure Data Customer Data Platform stands out for its higher Ease of Setup and Quality of Support scores, while Salesforce Data 360 is more prominent in the enterprise segment and is noted for platform integration.

| | [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) | [Salesforce Data 360](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) |
| --- | --- | --- |
| G2 Rating (reviews) | 4.5/5 (165 reviews) | 4.3/5 (319 reviews) |
| Largest Segment | Enterprise | Enterprise |
| Ease of Setup score | 8.3 | 7.3 |
| Quality of Support score | 8.9 | 8.5 |
| Top Reviewer-Cited Strength | Ease of Use (11 all-time mentions) | Platform Integration (79 all-time mentions) |



### How do the pricing models of Treasure Data Customer Data... and Salesforce Data 360... compare?

Treasure Data Customer Data Platform is rated higher for value, with reviewers expressing more satisfaction with its pricing than Salesforce Data 360.

- **Treasure Data Customer Data Platform:** In recent reviews, several buyers note that while pricing can be high for small businesses, the value is justified by robust features and support.
- **Salesforce Data 360:** Reviewers frequently cite the consumption-based pricing model as difficult to predict, with 44 all-time mentions of expense and concerns about unexpected usage spikes impacting ROI.
- **Switching reasons:** Recent reviewers switching to Treasure Data Customer Data Platform highlight more predictable costs and fewer concerns about credit consumption compared to Salesforce Data 360.



### What are the best alternatives to Treasure Data Customer Data... and Salesforce Data 360...?

The top three alternatives to Treasure Data Customer Data Platform and Salesforce Data 360 are Twilio Segment, Insider One, and Tealium.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) | 4.5/5 (165 reviews) | Enterprise | Pricing can be high for small businesses, but value is strong for enterprise use | Ease of Use (11 all-time mentions) |
| [Salesforce Data 360](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) | 4.3/5 (319 reviews) | Enterprise | Consumption-based pricing model is often cited as expensive and unpredictable | Platform Integration (79 all-time mentions) |
| [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) | 4.5/5 (567 reviews) | Mid-Market | — | Data Integration |
| [Insider One](https://www.g2.com/products/insider-one/reviews) | 4.8/5 (1415 reviews) | Mid-Market | — | Personalization |
| [Tealium](https://www.g2.com/products/tealium-2026-08-12/reviews) | 4.3/5 (479 reviews) | Enterprise | — | Integration Capabilities |



### Which Customer Data Platform (CDP) features should I prioritize when comparing Treasure Data Customer Data... and Salesforce Data 360...?

Buyers should prioritize integrations, ease of setup, data unification, segmentation, and support quality when comparing Treasure Data Customer Data Platform and Salesforce Data 360.

- **Integrations:** Treasure Data Customer Data Platform (10 all-time mentions), Salesforce Data 360 (34 all-time mentions for integration capabilities, 27 for connectors).
- **Ease of Setup:** Treasure Data Customer Data Platform scores 8.3, Salesforce Data 360 scores 7.3.
- **Data Unification:** Salesforce Data 360 is frequently cited for platform integration (79 all-time mentions) and real-time processing (28 all-time mentions); Treasure Data Customer Data Platform is noted for data management (5 all-time mentions).
- **Segmentation:** Salesforce Data 360 (25 all-time mentions), Treasure Data Customer Data Platform (5 all-time mentions).
- **Support Quality:** Treasure Data Customer Data Platform scores 8.9, Salesforce Data 360 scores 8.5.



### What are the pros and cons of Treasure Data Customer Data... vs Salesforce Data 360...?

Treasure Data Customer Data Platform's headline strength is ease of use, while Salesforce Data 360 excels in platform integration.

- **Treasure Data Customer Data Platform strengths:** Ease of Use (11 all-time mentions), Easy Integration (11), Integrations (10), Customer Support (7), Audience Activation (6), Flexibility (6).
- **Treasure Data Customer Data Platform trade-offs:** Technical Expertise Required (7 all-time mentions), Learning Curve (6), Difficult Learning (4), Poor Support Services (4).
- **Salesforce Data 360 strengths:** Platform Integration (79 all-time mentions), Ease of Use (56), Easy Integration (53), Data Discovery (39), Data Integration (36), Real-Time Processing (28), Connectors (27).
- **Salesforce Data 360 trade-offs:** Learning Curve (53 all-time mentions), Expensive (44), Difficult Learning (37), Complexity (36), Complex Setup (34), Steep Learning Curve (25), Complex Implementation (24).



### Is Treasure Data Customer Data... or Salesforce Data 360... better for small businesses?

Treasure Data Customer Data Platform is a better fit for small businesses based on reviewer sentiment and ease of setup.

- **Treasure Data Customer Data Platform:** While the largest segment is enterprise, recent reviews highlight that small businesses find the platform user-friendly and appreciate the responsive support, though some cite pricing as a challenge.
- **Salesforce Data 360:** The largest segment is enterprise, and reviewers frequently mention that the platform's complexity and pricing model are less suitable for small businesses.



### Which Customer Data Platform (CDP) platform has better integrations?

Salesforce Data 360 is favored by reviewers for integrations, with more all-time mentions and broader platform integration capabilities.

- **Treasure Data Customer Data Platform:** Integrations are cited in 10 all-time mentions, with recent reviews highlighting connectors and API integrations.
- **Salesforce Data 360:** Integration Capabilities (34 all-time mentions), Connectors (27), and specific integrations with Databricks and Campaign Monitor are noted in recent reviews.



### How do Treasure Data Customer Data... and Salesforce Data 360... compare on customer support?

Treasure Data Customer Data Platform and Salesforce Data 360 are rated in close parity on Quality of Support, with scores of 8.9 and 8.5 respectively.

- **Treasure Data Customer Data Platform:** Reviewers consistently praise the responsiveness and helpfulness of the support team, with 7 all-time mentions of customer support as a strength.
- **Salesforce Data 360:** Support is described as strong, with detailed onboarding resources and 24/7 help, though some reviewers note that complex issues can take longer to resolve.



### Which is easier to implement, Treasure Data Customer Data... or Salesforce Data 360...?

Treasure Data Customer Data Platform is rated higher for Ease of Setup, with a 1.0-point advantage over Salesforce Data 360.

- **Treasure Data Customer Data Platform:** Reviewers highlight straightforward setup for data engineers and marketers, though some note a learning curve for non-technical users.
- **Salesforce Data 360:** Reviewers frequently mention setup complexity, a steep learning curve, and the need for specialized training or external consultants for initial configuration.



### Which product has better Integrations?

Salesforce Data 360 has stronger reviewer support for Integrations, with higher all-time mention counts and more cited integration capabilities.

- **Treasure Data Customer Data Platform:** Integrations (10 all-time mentions), Easy Integration (11), and a score of 8.4 for Ease of Use.
- **Salesforce Data 360:** Integration Capabilities (34 all-time mentions), Connectors (27), Platform Integration (79), and a score of 7.7 for Ease of Use.



| | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 357 | 165 | 
| **Largest Market Segment** | Mid-Market (39.6% of reviews) | Enterprise (39.7% of reviews) | 
| **Entry Level Price** | $500.00 100000 Credits | Free Trial Per Year | 

---
## Top Pros & Cons

### Data 360 (formerly Salesforce Data Cloud)

Pros:
- Platform Integration (79 reviews)
- Ease of Use (56 reviews)

Cons:
- Learning Curve (53 reviews)
- Expensive (44 reviews)

### Treasure Data Customer Data Platform

Pros:
- Ease of Use (11 reviews)
- Easy Integration (11 reviews)

Cons:
- Technical Expertise Required (7 reviews)
- Learning Curve (6 reviews)

---
## Ratings Comparison
| Rating | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
  | **Meets Requirements** | 8.9 (111 reviews) | 8.5 (139 reviews) | 
  | **Ease of Use** | 7.7 (283 reviews) | 8.4 (143 reviews) | 
  | **Ease of Setup** | 7.2 (248 reviews) | 8.3 (85 reviews) | 
  | **Ease of Admin** | 8.4 (59 reviews) | 8.4 (81 reviews) | 
  | **Quality of Support** | 8.4 (106 reviews) | 8.9 (137 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (58 reviews) | 9.1 (83 reviews) | 
  | **Product Direction (% positive)** | 9.1 (104 reviews) | 9.0 (135 reviews) | 

---
## Pricing

### Data 360 (formerly Salesforce Data Cloud)

#### Entry-Level Pricing

Plan: Consumption Credits

Price: $500.00 100000 Credits

Description: List Price

Key Features:
- Data Services
- Segmentation & Activation

[Learn more about Data 360 (formerly Salesforce Data Cloud)](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews)

#### Free Trial

No

### Treasure Data Customer Data Platform

#### Entry-Level Pricing

Plan: Try for free

Price: Free Trial Per Year

Description: Treasure Data offers complimentary proof of concepts (POCs) to try our CDP for free using your own data. Through the Trade-Up program, you can also switch Treasure Data and only pay in full after your incumbent CDP contract ends.

Key Features:
- https://www.treasuredata.com/product/pricing/
- https://www.treasuredata.com/cdp-poc/
- https://www.treasuredata.com/cdp-trade-up/

[Learn more about Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Data 360 (formerly Salesforce Data Cloud)** | N/A | N/A |
| **Treasure Data Customer Data Platform** | N/A | N/A |

#### Email Marketing

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | Not enough data | 
| **Sending Outbound Emails** | Not enough data | Not enough data | 
| **Manage Email Deliverability** | Not enough data | Not enough data | 
| **Automated Email Responses** | Not enough data | Not enough data | 

#### Online Marketing

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | Not enough data | 
| **Dynamic Content** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Mobile Optimized** | Not enough data | Not enough data | 
| **Search Tracking and Optimization** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Multivariate Testing** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 

#### Lead Management

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | Not enough data | 
| **Data Quality Management** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Lead Scoring and Grading** | Not enough data | Not enough data | 
| **Lead Nurturing** | Not enough data | Not enough data | 
| **Email Tracking** | Not enough data | Not enough data | 
| **Automated Alerts and Tasks** | Not enough data | Not enough data | 
| **CRM Lead Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Social Marketing** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Search Marketing** | Not enough data | Not enough data | 
| **SMS Marketing** | Not enough data | Not enough data | 
| **Website Visitor Tracking** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Program Management** | Not enough data | Not enough data | 
| **Event / Webinar Marketing** | Not enough data | Not enough data | 
| **Calendaring** | Not enough data | Not enough data | 
| **Budgeting** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 

#### Social

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Social Listening** | Not enough data | Not enough data | 
| **Social Sharing** | Not enough data | Not enough data | 
| **Social Campaigns** | Not enough data | Not enough data | 
| **Social Media Engagement** | Not enough data | Not enough data | 
| **Social Media Advertising** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 

#### Reporting & Analytics

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Basic Reporting** | Not enough data | Not enough data | 
| **Web Analytics** | Not enough data | Not enough data | 
| **ROI Analytics** | Not enough data | Not enough data | 
| **Revenue Analytics** | Not enough data | Not enough data | 
| **SEO / Keyword Analytics** | Not enough data | Not enough data | 
| **Behavior Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Sales Analytics** | Not enough data | Not enough data | 

#### Platform

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Customization ** | Not enough data | Not enough data | 
| **Workflow Capability** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Output Document Generation** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **List Management** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Integration

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Social Promotion** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Mass Texting** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Marketing Automation** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Marketing Calendar** | Not enough data | Not enough data | 
| **Customizable CTAs** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 

### Data Management Software

| Product | Score | Reviews |
|---|---|---|
| **Data 360 (formerly Salesforce Data Cloud)** | N/A | N/A |
| **Treasure Data Customer Data Platform** | N/A | N/A |

#### Additional Functionality

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Data Cleansing** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Data Verification** | Not enough data | Not enough data | 
| **Information Governance** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Data Migration** | Not enough data | Not enough data | 
| **Behavior Analytics** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Interactive queries** | Not enough data | Not enough data | 
| **Audit Trail** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Master Data Management** | Not enough data | Not enough data | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Audit Management** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Full Text Search** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Data Quality Control** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Automatic Backup** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **Data Analysis Tools** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Data Integration** | Not enough data | Not enough data | 
| **Database Support** | Not enough data | Not enough data | 

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Data 360 (formerly Salesforce Data Cloud)** | 9.4/10 | 19 |
| **Treasure Data Customer Data Platform** | N/A | N/A |

#### Data Integration

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **1st-Party Data Integration** | 10.0 (6 reviews) | Not enough data | 
| **2nd-Party Data Integration** | 10.0 (5 reviews) | Not enough data | 
| **3rd-Party Data Integration** | 9.7 (5 reviews) | Not enough data | 
| **Offline Data Integration** | 8.0 (5 reviews) | Not enough data | 
| **Mobile Data Integration** | 9.3 (5 reviews) | Not enough data | 
| **Data Import/Export** | 10.0 (8 reviews) | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Ad Network Integration** | Not enough data | Not enough data | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 9.2 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 9.8 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 9.4 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 9.2 (6 reviews) | Not enough data | 
| **Decision Making** | 8.6 (6 reviews) | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Data Analysis & Optimization

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Audience Segmentation** | 10.0 (7 reviews) | Not enough data | 
| **Recommendations** | 9.3 (7 reviews) | Not enough data | 
| **Standard Dashboards** | 8.6 (6 reviews) | Not enough data | 
| **Custom Reports** | 9.4 (6 reviews) | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 

#### Platform

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Data Permissions** | 8.9 (6 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.0 (7 reviews) | Not enough data | 
| **Performance and Reliability** | 8.9 (9 reviews) | Not enough data | 
| **Enterprise Scalability** | 9.1 (9 reviews) | Not enough data | 
| **Internationalization** | 10.0 (5 reviews) | Not enough data | 
| **Advertising Management** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Contact Database** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Migration** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Competitive Analysis** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **SMS Marketing** | Not enough data | Not enough data | 
| **Data Recovery** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Data Profiling** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Data Transformation** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Data Verification** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Behavioral Analytics** | Not enough data | Not enough data | 
| **Multiple Data Sources** | 10.0 (5 reviews) | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Data 360 (formerly Salesforce Data Cloud)** | 8.8/10 | 21 |
| **Treasure Data Customer Data Platform** | N/A | N/A |

#### Administration

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Data Modelling** | 8.3 (13 reviews) | Not enough data | 
| **Recommendations** | 9.0 (8 reviews) | Not enough data | 
| **Workflow Management** | 8.1 (7 reviews) | Not enough data | 
| **Dashboards and Visualizations** | 8.3 (7 reviews) | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 
| **Rules-Based Workflow** | Not enough data | Not enough data | 

#### Management

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Business Glossary** | 8.3 (7 reviews) | Not enough data | 
| **Data Discovery** | 9.0 (7 reviews) | Not enough data | 
| **Data Profililng** | 8.8 (8 reviews) | Not enough data | 
| **Reporting and Visualization** | 8.3 (7 reviews) | Not enough data | 
| **Data Lineage** | 7.9 (7 reviews) | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 

#### Compliance

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Sensitive Data Compliance** | 9.4 (8 reviews) | Not enough data | 
| **Training and Guidelines** | 9.0 (7 reviews) | Not enough data | 
| **Policy Enforcement** | 9.3 (7 reviews) | Not enough data | 
| **Compliance Monitoring** | 10.0 (6 reviews) | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 

#### Security

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Access Control** | 9.3 (7 reviews) | Not enough data | 
| **Roles Management** | 8.8 (7 reviews) | Not enough data | 
| **Compliance Management** | 9.3 (7 reviews) | Not enough data | 
| **Deletion Management** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Process Management** | Not enough data | Not enough data | 
| **Audit Management** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 

#### Data Quality

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Data Preparation** | 9.5 (10 reviews) | Not enough data | 
| **Data Distribution** | 8.8 (7 reviews) | Not enough data | 
| **Data Unification** | 9.8 (18 reviews) | Not enough data | 

#### Maintainence

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Data Quality Management** | 8.5 (8 reviews) | Not enough data | 
| **Policy Management** | 9.0 (7 reviews) | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **AI Text Generation** | 8.1 (7 reviews) | Not enough data | 
| **AI Text Summarization** | 8.3 (7 reviews) | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - Data Governance

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (7 reviews) | Not enough data | 
| **Multi-step Planning** | 8.3 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 9.4 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 9.0 (7 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.6 (7 reviews) | Not enough data | 
| **Decision Making** | 9.4 (6 reviews) | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Active Directory Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **AI Copilot** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Data Migration** | Not enough data | Not enough data | 
| **Archiving & Retention** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Audit Trail** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Data Profiling** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **HIPAA Compliant** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **Risk Assessment** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Self Service Portal** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Automatic Backup** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Data 360 (formerly Salesforce Data Cloud)** | 9.2/10 | 142 |
| **Treasure Data Customer Data Platform** | 8.0/10 | 118 |

#### Data Sourcing

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Data Enrichment** | 9.0 (40 reviews) | 8.3 (104 reviews) ✓ Verified | 
| **Expandability** | 9.4 (101 reviews) | 8.7 (103 reviews) ✓ Verified | 
| **Content Marketing** | 8.5 (29 reviews) | 7.5 (88 reviews) ✓ Verified | 
| **Multiple Devices** | 9.1 (31 reviews) | 8.2 (93 reviews) ✓ Verified | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Real-Time Data** | 10.0 (12 reviews) | Not enough data | 

#### Intelligence

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Marketing Metrics** | 8.7 (33 reviews) | 8.0 (92 reviews) ✓ Verified | 
| **Predictive Modeling** | 8.8 (31 reviews) | 7.8 (85 reviews) ✓ Verified | 
| **Recommendation Engine** | 8.7 (35 reviews) | 7.8 (80 reviews) ✓ Verified | 

#### Additional Functionality

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Data Integration** | 9.9 (30 reviews) | Not enough data | 
| **Customer Activity Tracking** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Personalization** | 9.8 (7 reviews) | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Third-Party Integrations** | 8.1 (18 reviews) | Not enough data | 
| **Behavioral Analytics** | Not enough data | Not enough data | 
| **Email Tracking** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Customer Segmentation** | 10.0 (6 reviews) | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Channel Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **GDPR Compliance** | Not enough data | Not enough data | 
| **Customer Profiles** | 9.6 (14 reviews) | Not enough data | 
| **Customer Database** | 9.2 (6 reviews) | Not enough data | 
| **Multiple Data Sources** | 9.8 (24 reviews) | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Data 360 (formerly Salesforce Data Cloud)** | N/A | N/A |
| **Treasure Data Customer Data Platform** | 8.3/10 | 30 |

#### Platform Basics

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Customizable Templates** | Not enough data | 7.4 (25 reviews) | 
| **Exporting** | Not enough data | 8.7 (29 reviews) | 
| **Multi-user Access and Collaboration** | Not enough data | 8.4 (29 reviews) | 
| **Multiple Personas** | Not enough data | 8.1 (25 reviews) | 
| **Data Analytics ** | Not enough data | 8.8 (28 reviews) | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Behavioral Analytics** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Map Creation** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Data Linking** | Not enough data | Not enough data | 
| **Whiteboard** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Brainstorming** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Attribution Modeling** | Not enough data | Not enough data | 
| **Action Management** | Not enough data | Not enough data | 
| **Map Sharing** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customer Touchpoints** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Diagramming** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Storyboarding** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Data 360 (formerly Salesforce Data Cloud)** | N/A | N/A |
| **Treasure Data Customer Data Platform** | 8.4/10 | 38 |

#### Platform Basics

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.8 (36 reviews) | 
| **Journey Optimization** | Not enough data | 8.3 (34 reviews) | 

#### Platform Data

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Journey Reporting** | Not enough data | 8.4 (33 reviews) | 
| **Trends Reporting** | Not enough data | 8.2 (33 reviews) | 
| **Dashboards** | Not enough data | 7.9 (35 reviews) | 
| **Advanced Data Filtering** | Not enough data | 8.5 (35 reviews) | 

#### Platform Additional Functionality

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Journey Mapping** | Not enough data | 8.5 (33 reviews) | 
| **Integrations** | Not enough data | 9.3 (38 reviews) | 
| **Automated Alerts** | Not enough data | 8.3 (34 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Data 360 (formerly Salesforce Data Cloud)** | 9.6/10 | 19 |
| **Treasure Data Customer Data Platform** | N/A | N/A |

#### Audiences

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Audience Insights** | 10.0 (7 reviews) | Not enough data | 
| **Influencer Identification** | 9.2 (6 reviews) | Not enough data | 
| **Buyer Personas** | 9.6 (9 reviews) | Not enough data | 
| **Segmentation** | 9.8 (15 reviews) | Not enough data | 

#### Data Analysis

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Network Analysis** | 9.2 (6 reviews) | Not enough data | 
| **Dashboards** | 9.4 (6 reviews) | Not enough data | 
| **Visualizations** | 9.7 (6 reviews) | Not enough data | 
| **Advanced Filtering** | 9.3 (7 reviews) | Not enough data | 

#### Administration

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Marketing Integrations** | 9.4 (13 reviews) | Not enough data | 
| **Ad Integrations** | 9.4 (6 reviews) | Not enough data | 
| **Data Exporting** | 9.2 (6 reviews) | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 9.1 (17 reviews) | Not enough data | 
| **Adaptive Learning** | 8.9 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 8.9 (6 reviews) | Not enough data | 

### Master Data Management (MDM)

| Product | Score | Reviews |
|---|---|---|
| **Data 360 (formerly Salesforce Data Cloud)** | 9.2/10 | 9 |
| **Treasure Data Customer Data Platform** | N/A | N/A |

#### Management

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Hierarchy Management** | Not enough data | Not enough data | 
| **Reference Data Management** | Not enough data | Not enough data | 
| **Data Lineage** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Process Management** | Not enough data | Not enough data | 
| **Catalog Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 

#### Functionality 

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Multi-Domain** | Not enough data | Not enough data | 
| **Match & Merge** | 8.3 (6 reviews) | Not enough data | 
| **Relationship Mapping** | Not enough data | Not enough data | 
| **User Interface** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 

#### Security

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Data Governance** | 10.0 (5 reviews) | Not enough data | 
| **Data Masking** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Data Migration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Data Quality Control** | Not enough data | Not enough data | 
| **Data Profiling** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Audit Trail** | Not enough data | Not enough data | 
| **Data Verification** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Deduplication** | Not enough data | Not enough data | 
| **Visualization** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Data 360 (formerly Salesforce Data Cloud)** | 8.5/10 | 17 |
| **Treasure Data Customer Data Platform** | N/A | N/A |

#### Agentic AI - Firewall Software

| Feature | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (16 reviews) | Not enough data | 
| **Adaptive Learning** | 8.6 (16 reviews) | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Unique to Data 360 (formerly Salesforce Data Cloud) (5):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Data Management Software](https://www.g2.com/categories/data-management-software)

**Unique to Treasure Data Customer Data Platform (3):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping)


---
## Reviewer Demographics

### By Company Size

| Segment | Data 360 (formerly Salesforce Data Cloud) | Treasure Data Customer Data Platform | 
|---|---|---|
| **Small-Business** | 21.3% | 24.4% | 
| **Mid-Market** | 39.6% | 35.9% | 
| **Enterprise** | 39.0% | 39.7% | 

### By Industry

#### Data 360 (formerly Salesforce Data Cloud)

- **Information Technology and Services:** 13.9%
- **Financial Services:** 8.4%
- **Computer Software:** 8.1%
- **Consulting:** 5.5%
- **Manufacturing:** 5.5%
- **Hospital & Health Care:** 3.6%
- **Marketing and Advertising:** 3.6%
- **Non-Profit Organization Management:** 3.2%
- **Banking:** 2.6%
- **Computer & Network Security:** 2.6%
- **Other:** 43.0%

#### Treasure Data Customer Data Platform

- **Marketing and Advertising:** 16.7%
- **Food & Beverages:** 9.0%
- **Information Technology and Services:** 8.3%
- **Automotive:** 7.1%
- **Consumer Goods:** 6.4%
- **Retail:** 6.4%
- **Computer Software:** 4.5%
- **Consulting:** 3.8%
- **Internet:** 3.8%
- **Apparel & Fashion:** 3.2%
- **Other:** 30.8%

---
## Alternatives

### Alternatives to Data 360 (formerly Salesforce Data Cloud)

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (567 reviews)
- [Tealium](https://www.g2.com/products/tealium-2026-08-12/reviews) — 4.3/5 stars (477 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (406 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.7/5 stars (1419 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1361 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (832 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (1362 reviews)
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- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1243 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (901 reviews)

### Alternatives to Treasure Data Customer Data Platform

- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.7/5 stars (1419 reviews)
- [Tealium](https://www.g2.com/products/tealium-2026-08-12/reviews) — 4.3/5 stars (477 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (832 reviews)
- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (567 reviews)
- [Blueshift by BlueConic](https://www.g2.com/products/blueshift/reviews) — 4.4/5 stars (285 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (652 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (406 reviews)
- [Lytics](https://www.g2.com/products/lytics/reviews) — 3.9/5 stars (70 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1361 reviews)

---
## Top Discussions

### Data 360 (formerly Salesforce Data Cloud)

No discussions available for this product.

### Treasure Data Customer Data Platform

- Title: [How does a customer data platform work?](https://www.g2.com/discussions/how-does-a-customer-data-platform-work) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [What is Treasuredata?](https://www.g2.com/discussions/what-is-treasuredata) — 1 comment, 1 upvote
  > **Top comment:** "Treasure Data is a best-in-breed customer data platform founded in 2011. We have been chosen by Fortune 500 and Global 2000 companies around the world to..."
- Title: [What is ARM treasure data?](https://www.g2.com/discussions/what-is-arm-treasure-data) — 1 comment, 1 upvote
  > **Top comment:** "Treasure Data (not part of ARM as of 2023) is a best-in-breed customer data platform founded in 2011. We have been chosen by Fortune 500 and Global 2000..."
- Title: [What does a customer data platform do?](https://www.g2.com/discussions/what-does-a-customer-data-platform-do) — 1 comment, 1 upvote
  > **Top comment:** "A CDP is an all-in-one customer database solution hosted by a single provider as a packaged software-as-a-service (SaaS). It builds a customer data..."
- Title: [How do I add more AI/ML features to CDP](https://www.g2.com/discussions/how-do-i-add-more-ai-ml-features-to-cdp) — 1 comment, 1 upvote
  > **Top comment:** "Hi Aditya, 
You can bring in your AI/ML models on to the Platform and use them on the TD itself. It is one of the strongest feature in TD that allows..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/data-360-formerly-salesforce-data-cloud-vs-treasure-data-customer-data-platform)