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At a Glance
Market Segments
Mid-Market (43.2% of reviews)
Mid-Market (57.2% of reviews)
Entry-Level Pricing
$500.00 100000 Credits
Contact Us Per Year
Salesforce Data Cloud
Star Rating
(206)4.3 out of 5
Market Segments
Mid-Market (43.2% of reviews)
Pros & Cons
Entry-Level Pricing
$500.00 100000 Credits
Learn more about Salesforce Data CloudTotango
Star Rating
(1,146)4.3 out of 5
Market Segments
Mid-Market (57.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Totango excels in customer success management with features like "SuccessPlays" that help automate customer engagement, but Salesforce Data Cloud offers superior data enrichment capabilities, allowing for more comprehensive customer insights.
- Reviewers mention that both platforms have similar ease of use scores, but Salesforce Data Cloud shines in ease of administration, with users highlighting its intuitive dashboard and streamlined user management features.
- G2 users indicate that while Totango has a strong presence in the mid-market segment, Salesforce Data Cloud's predictive modeling features, such as "Einstein Analytics," provide more advanced forecasting capabilities, making it a better choice for data-driven decision-making.
- Users on G2 report that Totango's customer support is responsive, but Salesforce Data Cloud's support is rated higher, with reviewers noting quicker resolution times and more comprehensive documentation.
- Reviewers say that Totango's content marketing tools are less robust compared to Salesforce Data Cloud, which offers integrated marketing automation features that enhance campaign management and lead nurturing.
- Users mention that while both products have similar setup experiences, Salesforce Data Cloud's expandability is a standout feature, with users appreciating its seamless integration with other Salesforce products and third-party applications.
Pricing
Entry-Level Pricing
Salesforce Data Cloud
Consumption Credits
$500.00
100000 Credits
List Price
- Data Services
- Segmentation & Activation
Totango
Enterprise
Contact Us
Per Year
Efficiently scale customer success with solutions backed by enterprise-grade privacy, security, and customization.
- 10 users (Practitioner seats)
- 2,000 customer accounts
- 5 teams
Free Trial
Salesforce Data Cloud
No trial information availableTotango
No trial information availableRatings
Meets Requirements
9.0
88
8.3
966
Ease of Use
8.0
166
8.2
980
Ease of Setup
7.4
139
7.4
492
Ease of Admin
8.6
42
7.8
360
Quality of Support
8.7
84
8.4
814
Has the product been a good partner in doing business?
9.3
41
8.6
360
Product Direction (% positive)
9.1
86
8.7
943
Features by Category
Data Integration
10.0
5
Not enough data
10.0
5
Not enough data
9.7
5
Not enough data
8.0
5
Not enough data
9.3
5
Not enough data
10.0
5
Not enough data
Agentic AI - Data Management Platform (DMP)
8.9
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
Data Analysis & Optimization
10.0
5
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
9.4
6
Not enough data
Platform
8.9
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
9.4
6
Not enough data
10.0
5
Not enough data
Customer Information
Not enough data
8.2
772
|
Verified
Not enough data
8.5
752
|
Verified
Not enough data
8.4
746
|
Verified
Not enough data
7.7
639
|
Verified
Not enough data
8.5
759
|
Verified
Not enough data
8.0
697
|
Verified
Not enough data
7.3
569
|
Verified
Predictions
Not enough data
7.8
664
|
Verified
Not enough data
7.1
632
|
Verified
Not enough data
7.9
674
|
Verified
Not enough data
6.5
495
|
Verified
Platform
Not enough data
8.0
753
|
Verified
Not enough data
7.7
690
|
Verified
Not enough data
7.9
690
|
Verified
Not enough data
8.0
700
|
Verified
Not enough data
7.9
725
|
Verified
Not enough data
7.9
716
|
Verified
Not enough data
8.3
710
|
Verified
Not enough data
8.5
632
|
Verified
Not enough data
8.2
741
|
Verified
Not enough data
8.3
709
|
Verified
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Customer Success
Not enough data
7.5
53
Not enough data
7.8
52
Not enough data
8.0
51
Not enough data
7.7
51
Not enough data
7.6
52
User Analysis
Not enough data
7.1
50
Not enough data
7.0
55
User Support
Not enough data
7.9
55
Not enough data
6.9
39
Not enough data
Feature Not Available
Walkthrough Type
Not enough data
Feature Not Available
Not enough data
6.6
41
Platform Basics - Digital Adoption Platform
Not enough data
7.1
7
Not enough data
6.4
7
Analytics - Digital Adoption Platform
Not enough data
6.2
7
Functions - Digital Adoption Platform
Not enough data
7.1
7
Not enough data
5.8
8
Agentic AI - Digital Adoption Platform
Not enough data
Not enough data
Administration
9.0
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.3
7
Not enough data
Management
8.3
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
Compliance
9.3
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
10.0
6
Not enough data
Security
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Not enough data
Data Quality
9.3
7
Not enough data
8.8
7
Not enough data
9.5
7
Not enough data
Maintainence
9.0
7
Not enough data
9.0
7
Not enough data
Generative AI
8.1
7
Not enough data
8.3
7
Not enough data
Agentic AI - Data Governance
8.3
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
9.4
6
Not enough data
Data Sourcing
8.9
30
8.1
178
|
Verified
9.1
30
8.1
178
|
Verified
8.6
29
7.1
110
9.1
29
7.6
113
Intelligence
8.6
29
Feature Not Available
8.8
28
7.2
157
|
Verified
8.6
28
Feature Not Available
Sales Team
Not enough data
7.4
68
Not enough data
Feature Not Available
Not enough data
7.6
74
Intelligence
Not enough data
7.3
72
Not enough data
6.8
66
Not enough data
6.8
62
Mapping
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Customer Revenue Optimization
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.1
7
Not enough data
7.9
7
Not enough data
8.3
7
Not enough data
7.9
8
Platform Basics
Not enough data
8.0
143
Not enough data
7.7
146
Not enough data
8.2
139
Not enough data
Feature Not Available
Not enough data
7.6
132
Agentic AI - Customer Journey Mapping
Not enough data
7.1
18
Platform Basics
Not enough data
8.4
228
|
Verified
Not enough data
8.2
227
|
Verified
Platform Data
Not enough data
8.0
221
|
Verified
Not enough data
7.9
222
|
Verified
Not enough data
8.3
242
|
Verified
Not enough data
8.2
227
|
Verified
Platform Additional Functionality
Not enough data
8.2
219
|
Verified
Not enough data
7.9
227
|
Verified
Not enough data
8.1
199
Agentic AI - Customer Journey Analytics
Not enough data
7.3
15
Not enough data
8.4
15
Not enough data
8.0
15
Not enough data
7.8
15
Analytics
Not enough data
8.1
101
Not enough data
8.2
95
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Customization
Not enough data
8.0
90
Not enough data
Feature Not Available
Not enough data
7.6
76
Not enough data
Feature Not Available
Generative AI
Not enough data
6.4
51
Not enough data
6.4
52
Agentic AI - Experience Management
Not enough data
8.1
8
Not enough data
8.5
8
Not enough data
8.5
8
Not enough data
8.5
8
Audiences
10.0
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
Data Analysis
9.2
6
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
Administration
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
Agentic AI - Audience Intelligence Platforms
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Onboarding Setup
Not enough data
8.2
221
Not enough data
7.9
212
Not enough data
8.0
202
Project Tracking
Not enough data
8.2
199
Not enough data
Feature Not Available
Not enough data
8.0
195
Not enough data
8.4
212
Not enough data
8.0
193
Customer Engagement
Not enough data
7.9
188
Not enough data
8.0
204
Not enough data
7.7
199
Not enough data
8.3
198
Not enough data
Feature Not Available
Agentic AI - Firewall Software
8.3
17
Not enough data
8.7
17
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Salesforce Data Cloud and Totango are categorized as Customer Data Platform (CDP)
Unique Categories
Salesforce Data Cloud is categorized as Audience Intelligence Platforms, Identity Resolution, Data Management Platform (DMP), Master Data Management (MDM), Data Governance, and Data Management Software
Totango is categorized as Client Onboarding, Customer Revenue Optimization, Customer Success, Experience Management, Customer Journey Mapping, Digital Adoption Platform, Customer Journey Analytics, and SAP Store
Reviews
Reviewers' Company Size
Salesforce Data Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Totango
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
16.8%
Computer Software
9.5%
Financial Services
7.4%
Consulting
4.7%
Marketing and Advertising
4.2%
Other
57.4%
Computer Software
36.0%
Information Technology and Services
18.9%
Telecommunications
4.3%
Internet
3.5%
Marketing and Advertising
3.4%
Other
33.9%
Alternatives
Discussions
Salesforce Data Cloud has no discussions with answers
What are best practices for CSM assignment process - both dynamic and static?
2 Comments
GN
Hi Tony, can we please move the conversation to forum.totango.com - we don't really track this discussion board that frequentlyRead more
What would be the best way to load the pages faster?
2 Comments
JT
Only way I've seen is to restrict your filters on notifications (the first page for me at least)Read more
How much does Totango cost?
1 Comment
Official Response from Totango
Totango is FREE for small teams and individuals and offers a 30 Day FREE trial, no credit card required to all other packages. You can check it out at...Read more
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